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Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used for eye-catching shop-front or under awning advertising, promotions of products or services, directing and/or welcoming customers, displaying safety and emergency information, directing customers to specific service areas or entrances etc.

Moving message signs need the most sophisticated software and hardware to enable them to make them active and run quickly. They are user friendly and easy to program a wide variety of text and graphics.

Programming important messages and changing them whenever you like using the handy wireless remote control is the most feasible feature with which custom requirements are satisfied. Special features include user programmable logos and graphics as well as variance in flashing effects and speed.

Jayex Technology provides standard range of moving message signs build to meet customer's requirements. Easy installation, wall mounting or any other options with handy accessories are the unique features of this company. Simple programming techniques via portable keyboard, or remotely by personal computer or modem are the added advantage.

The moving message signs comes in variety of range, that differ in size, height of character and color of the text or graphic to be displayed. Also multi color option can be chosen to make the screen more effective and eye-catching.

About The Author: Paula Jones

Jayex Technology Limited, based in London specialize in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia. jayex.co.uk


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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Wed. July / 24 / 2019

Facebook's new advertising policy empowers authoritarian regimes  Washington Examiner

As a marketer for independent documentary films, Facebook is my go-to platform for advertising our studio's latest project. A year ago, this process was simple: ...


Advertising World, Why Are We Not Embedding Climate Change Discussions Into Our Boardrooms and Campaigns?  Adweek

Because, honestly, a lot of these issues fall on the shoulders of big brands.


Amazon Advertising: The 2019 Guide  Search Engine Journal

Amazon Ads has changed a lot since last year. Here's an up-to-date guide with everything you need to know about advertising on Amazon.


How Augmented Reality Will Become a Lynchpin of Future Advertising  Entrepreneur

The prime purpose of advertising is to give contextual information, without contextual information, any advert is meant to lose relevance.


Local strip club could be drawn into dispute with city over advertising sign  Fort Wayne's NBC

FORT WAYNE, Ind. (Fort Wayne's NBC) – Strip clubs tend to be a magnet for controversy. Complaints have now been lodged about a sign outside Club 44 near ...


Microsoft Advertising Experiments Takes Cue From IT For Ad Campaigns 07/23/2019  MediaPost Communications

Microsoft, with its long history of teaching businesses how to test IT changes across their enterprise, has developed an Experiments feature for its advertising ...


Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


Internet advertising to grow at slowest rate since 2001 dotcom bust  The Guardian

The internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...


Houston TX Social Media Digital Marketing & Advertising Program Announced  Yahoo Finance

Informargin has partnered with GotU to create and manage an international presence & increased capacity. The alliance combines the power of technology ...


AdTheorent Applauded by Frost & Sullivan for its Transformative Digital Advertising Solutions Delivering Real-World, Measurable Business Outcomes  PRNewswire

SANTA CLARA, Calif., July 23, 2019 /PRNewswire/ -- Based on its recent analysis of the North American digital advertising market, Frost & Sullivan recognizes ...


Amazon Takes Google Ad Market Share, Microsoft Advertising Holds Strong 07/24/2019  MediaPost Communications

Amazon top-of-search ad placements accounted for just 3% of impressions, but 35% of clicks and 45% of spend during the second quarter of 2019, according to ...


Microsoft Advertising rolling out experiments A/B testing tool globally  Search Engine Land

You will see a new tab in your Microsoft Advertising account soon if you don't already. Experiments is rolling out globally for testing ad copy, landing pages and ...


LHWH Advertising & PR Wins 36 New National Awards  Yahoo Finance

Myrtle Beach, South Carolina, July 23, 2019 -- LHWH, a nationally recognized advertising, public relations and digital marketing firm headquartered in Myrtle ...


MFM joins Radio Advertising Bureau for Management Webinar: Thinking and Budgeting Like an Owner  Broadcasting & Cable

Media Financial Management Association (MFM) is pleased to be collaborating with the Radio Advertising Bureau (RAB) to provide an expert speaker for RAB's.


Cantlon: Here's a crazy idea-end advertising  The Daily Courier

Want a good laugh? Here's a crazy idea that will have you laughing at “that crazy Cantlon”. Something I've talked about for 30 years. The solution to a lot of ...


DDB hires Britt Nolan as North American chief creative, Ari Weiss takes global role  AdAge.com

Britt Nolan, who resigned last week as chief creative officer of Leo Burnett in the U.S., is headed to DDB where he will become the agency's North American chief ...


Google suspends Viagogo from advertising over trust concerns  CNBC

Google took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...


LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads - The San Diego Union-Tribune  The San Diego Union-Tribune

The San Diego Union-Tribune LLC: Advertising Agreement Standard Terms and Conditions for Placement of Print, Digital and Preprint Ads.


Digital Advertising Glossary For Marketing Your Local Business  Patch.com

Digital Ad Glossary For Your Local Business - Across America, US - These are all the marketing terms you should know to launch a successful digital ad ...


MLB Appears Ready To Dive into Uniform Patch Advertising  JD Supra

After observing the success of the NBA's uniform patch program, Major League Baseball appears ready to utilize similar uniform advertising. According to MLB's ...


College entrance exam boot camp accused of fake advertising  South China Morning Post

School in Anhui province in spotlight after saying it wanted to recruit students from Shanghai.


Enterprise Sales Director - Advertising / Media Solutions - Numerator  Built In Chicago

Numerator is hiring for a Enterprise Sales Director - Advertising / Media Solutions in Chicago. Find more details about the job and how to apply at Built In ...


ITV suffers a 5% drop in ad revenue ahead of programmatic advertising embrace  The Drum

ITV has suffered a 5% decline in total advertising revenue over the six months to 30 June, lending further importance to the rollout of a long-awaited ...


A+E, AMC and Cheddar join AT&T's Community advertising marketplace  FierceVideo

A+E Networks, AMC and Cheddar have all joined Community, a new curated video advertising marketplace launched by Xandr, AT&T's advertising and ...


Amazon Advertising Data Science Pioneer Teikametrics Introduces  AiThority

Teikametrics, the leading ROP helping brands and sellers optimize revenue and profitability from Amazon Advertising.


Netflix Insists It Won’t Move Into Selling Advertising  Variety

Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...


Did Mark Zuckerberg 'Brag' About Banning Pro-Life Ads Before Ireland's Abortion Referendum?  Snopes.com

Several websites grossly misrepresented and over-simplified Facebook's actions during the Ireland 2018 Eighth Amendment referendum campaign.


Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


Advertisers Need to Pay More Attention to the Weather When Planning Campaigns  Adweek

Advertisers have got a lot to think about. For one thing, trends are constantly shifting in terms of the creative that resonates most with audiences as well as the ...


UK Adverts Getting Complaints After Gender Stereotype Ban  The National Law Review

A recent gender stereotype rule has received complaints about adverts which appear to be in breach. The rule applies to broadcast and non-broadcast media ...


Eureka Springs Hires New City Advertising and Promotion Commission Director  kuaf.com

The Eureka Springs City Advertising and Promotion Commission has hired Lacy Ekberg to serve as new executive director to replace Mike Maloney, who ...


We Need More Expensive Advertising 07/18/2019  MediaPost Communications

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...


The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


Evans Co. Superintendent Hires Wife Without Board Approval or Public Advertising  All On Georgia

Official records from the Evans County School System show that a personnel decision to hire the wife of Superintendent Martin Waters skirted board approval ...


Why the big advertising holding groups can no longer look at Asia Pacific as one market  The Drum

The recent round of redundancies at Dentsu Aegis Network (DAN), first reported by The Drum, brings up the question of why the six holding groups are ...


VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


A Superstar and Some Suds: Legacy of Advertising Pitchman Icon and Laundry Project Connect to Empower Neighborhoods in Need  GlobeNewswire

Tampa, Fla., July 23, 2019 (GLOBE NEWSWIRE) -- Current Initiatives (Current), is proud to announce a new joint project with Billy Mays III, son of advertising ...


Christian Juhl succeeds Kelly Clark as GroupM's global CEO  AdAge.com

GroupM, WPP's media investment group, has appointed Christian Juhl as global CEO, effective Oct. 1. Juhl, who was global CEO of GroupM's Essence, ...


Ford Hit With $1.2 Billion Lawsuit For Reportedly Advertising False F-150 Fuel Economy Ratings  powernationtv.com

Because Ford Motor Co. falsified fuel-economy tests, drivers of America's top-selling vehicle, the 2018 or 2019 Ford F-150 pickup, could be spending an extra ...


Ethical advertising in crypto  Yahoo Finance

Each morning, when we look at email sent to editor@decrypt.co, we find a handful of messages from sketchy organizations, and possibly fake people, asking ...


Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


New test with personalised HbbTV advertising from FranceTV Publicité  Broadband TV News

As the first advertising network in France to have tested targeted spots with HbbTV at the end of 2018, FranceTV Publicité is taking a new step by testing the ...


Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


US Cannabis Pioneers Face Chaotic Advertising Laws | Baker Donelson  JD Supra

Businesses preparing to market a new product nationally must follow the rules of trademark law as well as marketing and advertising claims under state and US ...


Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes  Hollywood Reporter

As streaming services like Netflix and Hulu have ascended, traditional players in entertainment have done all sorts of crazy things to keep up. Take Disney and ...


Tyson Sued Over Deceptive Advertising  Dairy Herd Management

Claiming consumers have been misled, two consumer advocacy groups have sued Tyson Foods, Inc., over the meat packer's sustainability and environmental ...


Snap's advertising platform saw a spike in interest in Q2  Yahoo Finance

New data from web analytics firm SimilarWeb found an encouraging trend regarding Snap Inc (SNAP). “More people are visiting Snapchat to advertise,” ...


Kroger hires firm to build branding, marketing  Dayton Daily News

This is the largest regional grocery suppliers first ever creative agency of record.


Amazon hires for 'stealth advertising innovation' team  Business Insider

Two job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


LinkedIn Advertising: Why It’s So Much Better in 2019  Business 2 Community

LinkedIn may be the king of B2B networking tools but efforts to turn it into an advertising platform have had mixed results. The platform hasn't been a favourite ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Legal Public Notices 7/24 issue | Legal Advertising  Orlando Weekly

Orlando Legals Legal Public NoticesAuction: Notice is hereby given that Compass Self Storage Intents to sell the property described below to enforce a lien ...


Beware of SCAM: Sports Media Advertising is not affiliated with Ridgefield High School  HamletHub

SCAM Warning for Local Businesses. Ridgefield High School Athletics Department would like to warn local business owners that the company Sports Media ...


Google Makes YouTube Masthead Ads Available to All Advertisers  Search Engine Journal

Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis.


8 Pro Tips for Measuring Advertising Effectiveness  G2

It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.


This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis  BuzzFeed News

On July 9, employees at iconic advertising firm Ogilvy met with CEO John Seifert to demand answers about the company's newly-revealed work with US ...


UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


BBC Global News plans to beef up advertising sales staff in 2019  Digiday

After a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...


Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.net

Fayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ...


Amazon Hiring for Gaming 'Stealth Advertising' Team; Microsoft Invests USD$1bn (£799m) in OpenAI  TheGamingEconomy

TheGamingEconomy's Daily Digest brings you the trending stories in gaming. In today's news: Amazon hiring for gaming 'stealth advertising innovation' team; ...


Global Cross-Channel Performance Advertising Platform Market 2019 – Facebook, Marin Software, Marilyn, Adobe, Accenture, Improvado  Rise Media

Global Cross-Channel Performance Advertising Platform Market Growth 2019-2025 is detailed analysis dependent on Cross-Channel Performance Advertising ...


The Mixing Circles of Gaming and Advertising: Q&A with James Draper, Bidstack  ExchangeWire

Following an increased presence of gaming developers and publishers at advertising industry events, such as Cannes Lions and DMEXCO, within the previous.


Gauging The Impact Of Advertising On Amazon  Forbes

Amazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.


Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Cyprus lays out new casino advertising restrictions  CalvinAyre.com

The Republic of Cyprus has unveiled new restrictions on how the country's lone casino operator can promote its wares to local residents. On Monday, the ...


Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


Mets’ new foul pole advertisements cause viewer obstruction  Yardbarker

The New York Mets have added some new advertising in Citi Field, and it's not going over too well with the fan base. The Mets added foul pole advertisements ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Debt relief: Companies experiment with new retention, advertising tools  Daily Herald

Student loan debt is at an all-time high of $1.56 trillion, according to Forbes. The only thing that ranks higher is mortgage debt, which is why Forbes also reported ...


Cyprus Unveils Stricter Casino Advertising Standards  GamblingCompliance

Cyprus has brought into effect a host of additional requirements and restrictions for integrated casino-resort related marketing, including a daytime prohibition on ...


First Ad Perception Study of In-Video Advertising in France  PR Web

Computer vision and AI-powered platform company Mirriad today revealed success metrics from its in-video advertising campaign for SEAT, the leading Spanish ...


AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public Media

This fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year.


What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


Set Expectations With Advertisers  Radio World

If you don't know the goal, you can't plan to achieve it.


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


NBC to Potential Advertisers: 2020 Olympics Will Generally Be Free of Divisive Politics  Sports Illustrated

The 2020 Tokyo Olympics runs between the Democratic and Republican National Conventions.


Sid Vicious Misses Raw Reunion Despite Initial Advertising  Comicbook.com

The Raw Reunion special episode of Monday Night Raw featured nearly 40 former WWE Superstars this week, highlighted by 'Stone Cold' Steve Austin, Ric ...


Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Digital Advertising Consumption Market 2019 Prophesied to Grow at a Faster Pace by 2026  Market Expert

Despite the early warning signs of a global recession, the likelihood of an economic downturn continues to keep most advertisers out at night. Advertising ...


Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


BrewDog, Skittles, Oasis: when advertising goes meta  CampaignLive

Uncommon's recent 'Advert' campaign for BrewDog can be seen as both a meta take on advertising and stating the bleeding obvious. But as more brands adopt ...


What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


With new conversion data tool and product updates, Pinterest solidifies pitch to advertisers  Digiday

Newly-public Pinterest still is playing catch up when it comes to media buyers — with new tools and improvements in an effort to go beyond an awareness ...


How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


'The advertising of today': Panel discussion at Confex North  Event Industry News

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and ...


Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Still Allocating Precious Dollars To Print Advertising? Think Again  Forbes

The world is very different than it was 10, 20, 30 years ago. Businesses used to pour money into print advertising and marketing with few ways to determine ...


Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


Eureka Springs City Advertising has bike trails (071019) | KSNF/KODE  KSNF/KODE - FourStatesHomepage.com

Eureka Springs City Advertising Eureka Springs, AR 72632. Contact: Gina Rambo Phone: 479-253-7333 http://grambo@eurekasprings.org. We invite you to ...


Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


NYC Ban on In-Uber Advertising Survives Challenge  Courthouse News Service

MANHATTAN (CN) – While annoying “Taxi TV” isn't going anywhere, the Second Circuit sided with New York City on Tuesday that it can ban advertisements in ...


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Moving Message Display
Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also in the world of indoor and outdoor displays. This gives you enormous flexibility for creating interesting text message on Moving message display.


Consider These Pressing Facts Before You Renew Your Yellow Page Ad
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7 Essential Elements for Profit-Pulling Ads
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How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.


Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.


What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.


Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.


How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell! EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.


Secrets to Get Free Advertising
The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them.


Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.


80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.


Why Your Ads Aren't Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.


Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.


Diamonds Are For Evil
The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort.


The Shrinking Ad Dollar
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Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.


Send them to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.


If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analyzed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:" Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.


Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try.

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