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Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used for eye-catching shop-front or under awning advertising, promotions of products or services, directing and/or welcoming customers, displaying safety and emergency information, directing customers to specific service areas or entrances etc.

Moving message signs need the most sophisticated software and hardware to enable them to make them active and run quickly. They are user friendly and easy to program a wide variety of text and graphics.

Programming important messages and changing them whenever you like using the handy wireless remote control is the most feasible feature with which custom requirements are satisfied. Special features include user programmable logos and graphics as well as variance in flashing effects and speed.

Jayex Technology provides standard range of moving message signs build to meet customer's requirements. Easy installation, wall mounting or any other options with handy accessories are the unique features of this company. Simple programming techniques via portable keyboard, or remotely by personal computer or modem are the added advantage.

The moving message signs comes in variety of range, that differ in size, height of character and color of the text or graphic to be displayed. Also multi color option can be chosen to make the screen more effective and eye-catching.

About The Author: Paula Jones

Jayex Technology Limited, based in London specialize in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia. jayex.co.uk


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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Sun. May / 19 / 2019

How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


How Pinterest plans to attract more self-serve advertisers  AdAge.com

In reporting its first quarterly results as a public company, Pinterest provided new details on the platform's advertising plans, which include introducing self-serve ...


Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


22News Storm Team Weather Tracker recognized by local Advertising Club  WWLP.com

The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.


Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


10 Outdoor advertising ideas for your small business  Baltimore Post-Examiner

Small businesses have a tough go of competing against the “big dog” titans of national corporations. Not to mention the “war” that many small businesses have ...


Advertising on Planet Vulcan  Adweek

The ad business on Spock's home planet would be an entirely logical affair, data dependent and driven by the scientific method. Those Vulcans don't have an ...


The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  Variety

Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.


Google is striking back at Amazon's advertising push with new shopping features  CNBC

Google announced Tuesday at its Google Marketing Live conference a slew of new products pertaining to shopping, including a personalized Google Shopping ...


Suffolk art exhibit puts racially offensive advertising front and center  Virginian-Pilot

Art has never shied away from controversy, and two exhibits now on display at the Suffolk Art Gallery, 118 Bosley Ave., are likely to create more. The exhibit ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers  Digiday

In the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.


Advertisers fear losing consumers who snap away their Facebook history  AdAge.com

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...


Letter: Limit drug companies' donations, advertising - Opinion  The Columbus Dispatch

Every day there seems to be an article about the high price of prescription drugs. This should have been addressed a long time ago and probably would have ...


Google's advertising boss says that it won't sacrifice privacy to boost its slowing ads business  Business Insider

This week at Google Marketing Live, the company unveiled several new ad products that teeter on the tech giant's recent privacy-first party line.


View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit  Tampa Bay Times

Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...


Twitter CFO: Trade tensions won't ding our digital advertising business in China  CNBC

Twitter Chief Financial Officer Ned Segal said Monday that boiling trade tensions between the United States and China could affect a lot of businesses, but he ...


The rise of podcast advertising: 32% of Americans are tuning in  ClickZ

Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other common ...


Advertising and Media Insider newsletter May 15  Business Insider

Hello! This past week brought *fresh* signs that the tech giants are in charge, as if we didn't know that already. First, Google is planning to make it easier for ...


The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs  Adweek

The CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other ...


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


Remembering Tim Conway, advertising funnyman  AdAge.com

Legendary funnyman Tim Conway, whose gift for physical comedy—and his ability to make his fellow castmates on the “Carol Burnett Show” break character ...


Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


State Senate passes bill prohibiting deceptive advertising from health centers  WTNH.com

A bill to crack down on alleged deceptive advertising by crisis pregnancy centers in Connecticut is moving forward.


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Amazon reportedly plans to buy advertising tech company Sizmek  DigitalCommerce360

Sizmek's Ad Server, which helps advertisers place spots around the internet and measure their effectiveness, competes directly with Google's Marketing Platform ...


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


The Pitch: Advertising and marketing news for 5.14.19  RichmondBizSense

Familiar Creatures developed a campaign for CarLotz. The campaign includes two TV spots, “Soft Jazz Baby” and “Essential Drool,” that will run throughout the ...


Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


Capitol Views: Attorney advertising review gaining support  Greater Baton Rouge Business Report

The House Judiciary Committee easily advanced legislation this morning that would bring new scrutiny and oversight to the promotional practices employed by ...


Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers  Adweek

Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can ...


US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunch

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...


Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


Pinterest Targeting Massive Advertising Opportunity  Seeking Alpha

Pinterest has a strong product for advertisers, with its users coming to find, pin, and potentially purchase things. They have a strong user base domestically,


Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


Remembering Doris Day and her influence on music in advertising  AdAge.com

Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...


Inside MTC's 2019 Spring Gala, Honoring Advertising Pioneer Nancy Coyne  Playbill.com

The May 13 gala featured performances from Broadway's Ain't Too Proud, Be More Chill, Hadestown, and more.


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


McDonald’s Spent $50 Million on TV Advertising in April  Skift Table

Note: Advertising strategy is an important part of the restaurant business. Skift Table continues to look at the top spenders on television ads for the.


Scott Hall Calls Out Promotion For Falsely Advertising An Appearance  SEScoops

"The Bad Guy" Scott Hall has called out an indie wrestling promotion for falesly advertising he would be at their show in June.


Meredith Corp. Reports Double-Digit Advertising Revenue Growth 05/16/2019  MediaPost Communications

In its third-quarter fiscal report of 2019, Meredith Corp. reported growth across advertising, its national and local media groups and total company revenues, ...


Can Starbucks cup on 'Game of Thrones' translate to billions in free advertising?  USA TODAY

The Starbucks cup has been tossed from Sunday's episode of "Game of Thrones" but it still could equate to millions to billions in free advertising.


The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


EBay Denies Rumors It Will Start Accepting Crypto, Despite Advertising at Crypto Event  Cointelegraph

EBay has denied rumors that it is going to start accepting cryptocurrency as a payment method, according to a Bloomberg report on May 14. Speculation has ...


MILLER ADVERTISING - Ad from 2019-05-15 | Ads  STLtoday.com

Miller Advertising: In the UnIteD StAteS BAnKRUPtCY COURt FOR the DIStRICt OF DeLAWARe ) Chapter 11, Case No.18-12491...


Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


Amazon's video ad push, Jeffrey Katzenberg's pitch to advertisers, and iHeart's Apple hack  Business Insider

Hi! Welcome to another edition of the Advertising and Media Insider newsletter, where we recap all the big stories we worked on this past week. If someone ...


Verizon Ramps Up 5G Advertising Alongside Galaxy S10 5G Launch  Light Reading

Verizon today began selling the $1,300 Samsung Galaxy S10 5G to customers, the first US phone that features integrated 5G capability. Verizon is also juicing ...


Advertising and Media Insider newsletter April 24  Business Insider

Welcome to the Advertising and Media Insider newsletter. I'm Lauren Johnson, a senior advertising reporter taking over for Lucia this week. If you got this email ...


Pot 101 Update: What are the rules for advertising recreational marijuana in California?  PolitiFact

Driving down a busy street in South Sacramento, signs advertising cannabis deliveries can be seen every few blocks. On one there is a picture of a pineapple, ...


Is The Upfront Advertising Model Outdated?  Cheddar

The 2019 Upfronts are underway and advertisers are getting ready to spend big bucks for some prime commercial spots this fall. Dallas Lawrence, Chief ...


IN CASE YOU MISSED IT TUESDAY: Are You Being Duped By Digital?  Radio Ink

(By Matt Nystrom) This is an open letter to my colleagues in the radio industry. If you've spent any time working in advertising, you've probably heard some ...


AmaWaterways Launches First-Ever TV Advertising Campaign  PRNewswire

CALABASAS, Calif., May 17, 2019 /PRNewswire/ -- Luxury river cruise line, AmaWaterways, launched its new multi-platform, multi-phased advertising campaign ...


'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom  Business Insider

Venture capital fund MathCapital has invested in 18 companies since launching last year.


Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


Indie Promotion Comments on Scott Hall False Advertising Claim, Video of Hall Promoting the Appearance  LordsofPain.net

As noted on Thursday, WWE Hall of Famer Scott Hall took to Twitter and accused the Vanguard Championship Wrestling indie promotion of falsely advertising ...


Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads  MarTech Series

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends. Premium digital technology company, PubMatic, released its ...


'Game of Thrones' mishap resulted in $2.3 billion in free advertising for Starbucks  CNBC

A 'Game of Thrones' production mishap resulted in an estimated $2.3 billion in free advertising for Starbucks after the latest episode accidentally included a ...


When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report  Law.com

Nearly every practicing attorney has some sort of online presence, whether through a social media professional networking site like LinkedIn or through the ...


BBC denies giving Huffington Post 'free advertising'  The Drum

The BBC has become embroiled in a political bias storm amid accusations it gifted free advertising to the Huffington Post as part of an all-day Twenties Takeover ...


Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


Digital Advertising Is Increasingly Concentrated Among a Few Winners  Motley Fool

U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $107.5 billion marketers ...


Discovery Tops Q1 Profit Estimates On Advertising, Distribution Revenue Uptick  Deadline

Discovery, reporting financial results on a pro forma basis for the last time after closing the Scripps Networks Interactive deal, posted first-quarter numbers that ...


PolitiFact Investigates Regulations On Advertising For Cannabis Businesses, Claims About Voter Suppression And More  Capital Public Radio News

PolitiFact California Reporter Chris Nichols discusses reporting about the regulations around advertising for adult-use cannabis businesses, plus recent claims ...


TV networks make inroads to addressable advertising  Seeking Alpha

Major TV network owners are making moves on addressable advertising, a $2B market ripe for tapping now that technology has advanced to enable showing ...


Advertising through the lens of 5 young female creatives  Campaign US

Let us introduce you to the under-30s defining agency culture and carving modern brand narratives.. From Campaign US.


As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet  The New York Times

This week, the television industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five ...


Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine Land

The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...


Roundup Sellers Boost Advertising as Lawsuits Mount for Weedkiller  The Wall Street Journal

Roundup is getting an advertising boost after thousands of plaintiffs have alleged that the world's most widely used weedkiller causes cancer. Bayer AG, the ...


Why Does The World Need Another Advertising School? Denver Ad School's Co-Founders Explain  AgencySpy

Does the ad industry need another higher education institution to teach aspiring creative directors how to hone their craft? Jesse Alkire and Heather Vanisko, ...


Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’  Tampa Bay Times

TAMPA — The Tampa Bay area's hidden theater jewel lies tucked away in a nondescript office park off W Hillsborough Avenue. The Heather Theatre Company ...


Does Lamar Advertising Company (REIT)’s (NASDAQ:LAMR) CEO Pay Reflect Performance?  Simply Wall St

Sean Reilly became the CEO of Lamar Advertising Company (REIT) (NASDAQ:LAMR) in 2011. This analysis aims first to contrast CEO compensation with other ...


Fake News Is Getting a Big Boost From Real Companies  Mother Jones

Disinformation and hoax news stories aren't just misleading people—they're also threatening the reputable news industry's ability to stay in business. More and ...


Mexico's press question president's commitment to press advertising reform  CPJ Press Freedom Online

When Andrés Manuel López Obrador won Mexico's presidential elections last year with a promise to drastically cut the millions of dollars the government spends ...


Snap has a new partnership that opens it up to hundreds of thousands of advertisers  CNBC

Snap and Shopify have a new integration to allow Shopify merchants to buy and manage Snapchat Story ad campaigns.


Discover Long Island launches new advertising campaign  Long Island Business News

Discover Long Island launched a new multimedia campaign this week to promote Long Island as a destination to travelers from New York City and Philadelphia.


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs  Pharmacy Times

A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price, in direct-to-consumer ...


How to Choose the Best Social Platform for Advertising  Business 2 Community

Advertising is changing at a rapid pace for owners of both small and large companies. There are more ways to reach out to potential customers and subscribers ...


Viacom Q2 Profit Rises 3% Despite Dips in Advertising, Affiliate Revenue  Variety

Viacom eked out a profit in its fiscal second quarter, even as revenue from several of its main business lines decreased.


As Streaming Shakes Up TV, Upfronts Show Networks Can Pivot—Without Forsaking Advertisers  Forbes

It may not have been a comedian's dream gig, but Jimmy Kimmel was obligated to play a room of some 2,500 advertising executives and media buyers at ...


Google to Refund Advertisers After Suit Over Fraud Scheme  The Wall Street Journal

Google has agreed to refund advertisers for ads purchased through its ad marketplaces that ran on websites with fraudulent traffic, following a lawsuit claiming ...


Facebook Relaxes Ban On Crypto Advertising As It Prepares For Its Entry Into The Market  Forbes

Social media giant Facebook has had a change of heart with regards to advertising material related to blockchain and cryptocurrencies on its platform.


Local tourism industry leaders modify advertising tactics for summer  WWAY NewsChannel 3

WILMINGTON,NC (WWAY) — Southeastern North Carolina is just a month away from the start of the coast's biggest tourist season. Wilmington and Beaches ...


Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Alphabet Tumbles Most Since 2012 After Sales Growth Disappoints  Bloomberg

Alphabet Inc. tumbled the most in almost seven years after first-quarter revenue missed analysts' estimates and sparked fears that advertisers are shifting some ...


Advertisers won't abandon Facebook as long as it works: analysis  Business Insider

Advertisers spend with Facebook because it works, thanks to its scale and targeting heft, and advertisers are slow and conservative, experts said.


Microsoft Advertising is the New Bing Ads  Search Engine Journal

Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.


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Moving Message Display
Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also in the world of indoor and outdoor displays. This gives you enormous flexibility for creating interesting text message on Moving message display.


Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year. Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.


7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.


5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser.


How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.


Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.


What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.


Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.


How To Create Instantly Compelling Ads Every Time
Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell! EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.


Secrets to Get Free Advertising
The opportunities to get free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your objectives without cost that it literally boggles the mind just to think of listing them.


Trade Writing - For Cash!
Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.


80% of All Advertising Is Wasted Due To This Common Mistake
You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.


Why Your Ads Aren't Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.


Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.


Diamonds Are For Evil
The task of executing successful advertising campaigns for products made exclusively for women is understatedly tempestuous. Any Average Joe consumer would relay the message that feminine product commercials put him under a great deal of stress and discomfort.


The Shrinking Ad Dollar
CPR CPA CTR..


Harness the Power of Direct Marketing - More Small Business Power Tools
One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.


Send them to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.


If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret
A few years ago, I analyzed the statistics of where one of my clients, M & M Pest Control in Sydney, generated all their leads from. As a result of this, Ray Milton, the director of the company said:" Scott measured the results we were getting from our advertising, and as a result, this confirmed my decision to eliminate over $42,000.


Advertising 101
Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try.

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