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6 Ways To Get More Sales From Your Advertisement


To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.

1. Offer an impressive benefit for the client

It must not be related to the product or service on offer. This is the most important of the 6 ways. It must be a primary customer benefit...for the person. For example a free garage inspection; emphasise the safety benefits for the family etc. If you're selling books on 'Computer Accounting Systems' focus on the reduced accounting time the purchaser will achieve and not the features of the product.

Frame the major benefit in a storyline with the customer involved. Make it really clear what is involved, i.e what's in it for them. Be specific, spell it out. It should be immediately understood. Include the product.

Attract good customers through high level benefits for them. Your main message must make the customer say. 'This is important to me, I must found out more'.

2. Make The Customer Believe Your Claims

What you state could be true, but a lot of potential customers don't tend to believe advertisers. Over bragging can kill the ad. Keep the claims honest and reasonable. It will pay off in the long run.

3. Make The Layout & Design Reader Friendly

Layout

Typography

4. Stress What Is Unique

Re-emphasise services that are unique or may have been hidden from or taken for granted or assumed by the reader. Define your Unique Selling Point. What makes you stand out from the crowd? What makes you better than your competitors.

5. Attract Attention With Something New

Be inventive here. Is there something new that will be of interest to your customer's needs? Fresh benefits, new services or product features. E.g. 'You now have access to our outlets all over the country'. 'You can now obtain your account details online without visiting our offices'.

6. Keep The Reader Involved

Put the reader in your advertisement and get personal. Use the present tense for the customer experiencing their benefits. Don't put them in the future and use the future word 'will'. Get them feelig like they are part of your advertisment story.

This article may be reproduced in its entirety provided the resource paragraph below is included and all urls kept active. A courtesy copy of your publication or web page URL would be appreciated.

(c) Paul Curran, CEO of Cuzcom Internet Publishing Group and webmaster at Wealth-Building-Secrets.com brings you sales & marketing strategies, promotional marketing products and advice for financial success, sales success and personal development success


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. January / 16 / 2019

Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 - Washington Post
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98  Washington Post

Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...


Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy - Rolling Stone
Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy  Rolling Stone

Rihanna is suing her father, Ronald Fenty, for false advertising and invasion of privacy, among other charges, claiming he's been improperly using her name to ...


DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments - Adweek
DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments  Adweek

The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...


No Deal Brexit Would Lead To An Advertising Recession 01/16/2019 - MediaPost Communications
No Deal Brexit Would Lead To An Advertising Recession 01/16/2019  MediaPost Communications

While the political fall out from last night's defeat of Theresa May's EU Withdrawal Agreement is still uncertain today, one thing is for sure, according to an Enders ...


If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste - Paste Magazine
If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste  Paste Magazine

Credit where it's due: this is a great commercial by Gillette.


Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly - Forbes
Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly  Forbes

Manish Madhvani discusses the top tech trends set to drive change and growth in 2019.


Domino’s Outspent Rival Restaurants on TV Advertising in December - Skift Table
Domino’s Outspent Rival Restaurants on TV Advertising in December  Skift Table

Note: With advertising being such a large part of the restaurant business, Skift Table continues to look at the top spenders on television ads at the end.


How is Roku Making Money Through Advertising? - eMarketer
How is Roku Making Money Through Advertising?  eMarketer

Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...


Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities - Marketing Land
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities  Marketing Land

IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...


Cassidy Advertising adds new client - Youngstown Vindicator
Cassidy Advertising adds new client  Youngstown Vindicator

CANFIELD. Cassidy Advertising & Consulting LLC, a full-*service* advertising agency in Canfield, announces new client Ohio Pain & Rehabilitation. Ohio Pain ...


Five Ways To Improve Your Social Video Advertising - Forbes
Five Ways To Improve Your Social Video Advertising  Forbes

Despite mobile's position as one of the most prevalent mediums, creative execution on mobile is often an afterthought.


Facebook to toughen advertising rules for countries with major elections this year - The Telegraph
Facebook to toughen advertising rules for countries with major elections this year  The Telegraph

Facebook will extend some of its political advertising rules and tools for curbing election interference to India, Nigeria, Ukraine and the European Union before ...


PremiumMedia360 Introduces CLIR, the First Automation Solution That Helps Advertising Sellers Combat Revenue Leakage by Linking Buyer and Seller Transactional Data - MarTech Series
PremiumMedia360 Introduces CLIR, the First Automation Solution That Helps Advertising Sellers Combat Revenue Leakage by Linking Buyer and Seller Transactional Data  MarTech Series

PremiumMedia360, the leading advertising data automation company, announced the immediate availability of CLIR, a revolutionary cloud-based solution that ...


Healthy Community, ADVERTISING: Advertorial — SHEREE DIABIASE: What is endometriosis? - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — SHEREE DIABIASE: What is endometriosis?  Coeur d'Alene Press

Endometriosis is one of the most misunderstood women's pelvic health diseases in our country.One in 10 women w.


Advertising spend growth likely to slow - China.org.cn
Advertising spend growth likely to slow  China.org.cn

Global advertising growth is estimated at 3.8 percent in 2019, with a total value of US$625 billion, amid a relatively benign economic environment and ...


Two Stafford residents ripped off after advertising items on Craigslist - Fredericksburg.com
Two Stafford residents ripped off after advertising items on Craigslist  Fredericksburg.com

The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.


The government shutdown could prevent some companies from advertising at the Super Bowl - CNBC
The government shutdown could prevent some companies from advertising at the Super Bowl  CNBC

Companies spend millions of dollars on ads at the Super Bowl, in the hope that the event's vast audience will buy their new products and services. But the U.S. ...


Globe cuts ties with advertising executive - The Boston Globe
Globe cuts ties with advertising executive  The Boston Globe

The Boston Globe has cut ties with its vice president for advertising, Michael Bentley, an executive whose name was removed this week from the paper's ...


UK advertising market faces recession under no-deal Brexit - The Guardian
UK advertising market faces recession under no-deal Brexit  The Guardian

The UK will be plunged into its first advertising recession in a decade in the event of a no-deal Brexit, with spending likely to fall by nearly £1.4bn this year alone, ...


ADVERTISING: Advertorial — DR. WAYNE M. FICHTER JR.: Low back pain: A new treatment for an old problem - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WAYNE M. FICHTER JR.: Low back pain: A new treatment for an old problem  Coeur d'Alene Press

For people with chronic back pain, every day can be a struggle with discomfort. For a long time, spinal decomp.


Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising - Journal & Courier
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising  Journal & Courier

Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.


Barbara Gardner Proctor, Advertising Trailblazer, WTTW Trustee, Dies at 86 - WTTW News
Barbara Gardner Proctor, Advertising Trailblazer, WTTW Trustee, Dies at 86  WTTW News

She launched the first advertising agency owned and managed by an African-American woman in the 1970s. Barbara Gardner Proctor died on Dec. 19, 2018 at ...


News Publication says NRA & Hawley Campaign Coordinated Political Advertising - My Moinfo
News Publication says NRA & Hawley Campaign Coordinated Political Advertising  My Moinfo

(Missouri) A news publication says the National Rifle Association improperly coordinated political advertising with Josh Hawley's campaign for the U.S. Senate.


Michelin-starred restaurant chain fined for false advertising - Shine News
Michelin-starred restaurant chain fined for false advertising  Shine News

Michelin-starred Madam Goose has been fined 30,000 yuan (US$4,430) by the Putuo District market watchdog for illegal advertisements. Wowprime, a catering ...


This Russian startup wants to put billboards in space. Astronomers ar - Astronomy Magazine
This Russian startup wants to put billboards in space. Astronomers ar  Astronomy Magazine

Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.


Pioneering black woman in advertising dies | Agency News - AdAge.com
Pioneering black woman in advertising dies | Agency News  AdAge.com

Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.


Inside advertising: A Q&A with Ahmed Tilly | Arts and Culture - Mail and Guardian
Inside advertising: A Q&A with Ahmed Tilly | Arts and Culture  Mail and Guardian

As the chief creative officer of advertising agency FCB Africa, Ahmed Tilly is of the belief that black professionals in the industry have to show up and fight harder ...


Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google - Business Insider
Media companies are embracing voice assistants, but worry they're giving up too much control to Amazon and Google  Business Insider

Dear Readers,. After a short hiatus, we're back! Welcome to the first edition of BI's new Advertising and Media Insider newsletter. We've replaced our daily digest ...


Instagram Caught Advertising Follower-Selling Companies It Banned - Fossbytes
Instagram Caught Advertising Follower-Selling Companies It Banned  Fossbytes

An investigation by Techcrunch has revealed that Instagram is selling advertisements to the companies selling fake followers despite banning them in November ...


Amazon sends out free samples as it beefs up advertising arm - The Verge
Amazon sends out free samples as it beefs up advertising arm  The Verge

Amazon is sending out free samples, tailor-made to users' tastes with the help of their purchasing history, Axios reported earlier today. It's unclear how long the ...


Here's Amazon's Latest Foray into Advertising - Market Realist
Here's Amazon's Latest Foray into Advertising  Market Realist

Amazon (AMZN) is beginning to strike gold in its digital ad business. The segment has seen triple-digit YoY (year-over-year) growth in the last few quarters.


Survey: Amazon will win advertising dollars away from Facebook - Recode
Survey: Amazon will win advertising dollars away from Facebook  Recode

Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...


The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? - Philly.com
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling?  Philly.com

Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...


Digital Advertising Market Report with Development Factors Analysis, Growth Rate and Prediction to 2025 - Current News Magazine
Digital Advertising Market Report with Development Factors Analysis, Growth Rate and Prediction to 2025  Current News Magazine

Digital Advertising Market Report provides detailed insight, industry knowledge, market forecasts, and analytics. Report on Digital Advertising Industry also ...


Thailand's digital advertising poised for growth - Bangkok Post
Thailand's digital advertising poised for growth  Bangkok Post

Digital advertising in the country this year should reach 124 billion baht, marking growth of 4.8%, thanks to consumer sentiment rebounding, the upcoming ...


How Advertisers Are Forced Into Politics - SafeHaven.com
How Advertisers Are Forced Into Politics  SafeHaven.com

Advertisers are increasingly pressured to adhere to different political standards in order to pitch their products to the appropriate audience.


Predictions 2019: The year ahead for advertising agencies by Reda Raad - Campaign Middle East
Predictions 2019: The year ahead for advertising agencies by Reda Raad  Campaign Middle East

By Reda Raad, CEO of TBWA\Raad. There has never been a greater time to be in advertising. The sooner we embrace this belief the better. Not only because ...


Judge Blocks Enforcement Of Some Aspects Of Maryland's Online Political Advertising Law - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
Judge Blocks Enforcement Of Some Aspects Of Maryland's Online Political Advertising Law - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Maryland's Online Electioneering and Accountability Act expanded the state's existing campaign finance laws to require online platforms to publish and retain ...


I saw the future of advertising, and damn is it scary - Android Central
I saw the future of advertising, and damn is it scary  Android Central

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...


Splendor of the region: the advertising Council alleges the district because of sexist shirt advertising - The News Article Insiders
Splendor of the region: the advertising Council alleges the district because of sexist shirt advertising  The News Article Insiders

The slogan “prachtregion.de” on the back of the pants of athletes has Schmalkalden and the Thuringian Landkreis-Meiningen, Germany registered a public ...


Behavioural Science And Advertising - BW Businessworld
Behavioural Science And Advertising  BW Businessworld

Brands typically show off and bombard the listeners with a list of the reasons why they're wonderful, , impromptu, Magazine 8 December 2018.


Blaze Advertising's ECD Patrick Rychner joins The8agency as agency folds - mUmBRELLA*
Blaze Advertising's ECD Patrick Rychner joins The8agency as agency folds  mUmBRELLA*

Patrick Rychner has joined The8agency as its executive creative director after departing Blaze Advertising in October. Rychner departed Blaze Advertising.


How the Advertising Landscape Will Continue to Evolve in 2019 - Adweek
How the Advertising Landscape Will Continue to Evolve in 2019  Adweek

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...


Smith Advertising founder sentenced to maximum 5 years - Sarasota Herald-Tribune
Smith Advertising founder sentenced to maximum 5 years  Sarasota Herald-Tribune

TAMPA — The founder of an advertising agency that defrauded investors in Sarasota and elsewhere out of $63 million was sentenced Friday to five years in ...


Which Brexit campaign group spent the most on Facebook advertising? | #TheCube - Euronews English
Which Brexit campaign group spent the most on Facebook advertising? | #TheCube  Euronews English

The direct battle for votes might be taking place in the corridors of power but it's also playing out on your social feeds. In the lead up to Tuesday's Brexit vote, ...


Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal - Verizon Communications
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal  Verizon Communications

Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...


Facebook Blocks Advertising for Pro-Life 'Roe v. Wade' Film - Church Militant
Facebook Blocks Advertising for Pro-Life 'Roe v. Wade' Film  Church Militant

by David Nussman • ChurchMilitant.com • January 15, 2019 4 Comments. Roe v. Wade documents infamous Supreme Court case, slated to come to theaters ...


AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right - AdExchanger
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


How AT&T's Xandr and Turner plan to fix TV advertising in 2019 | Special: Consumer Electronics Show - AdAge.com
How AT&T's Xandr and Turner plan to fix TV advertising in 2019 | Special: Consumer Electronics Show  AdAge.com

AT&T is making its set-top box viewership data available to advertisers buying audiences across Turner's TV networks and digital properties.


Amazon's Cloud and Advertising Businesses Could Lift Profits - Motley Fool
Amazon's Cloud and Advertising Businesses Could Lift Profits  Motley Fool

Don't overlook these two fast-growing and lucrative revenue streams.


5 resolutions for programmatic advertising in 2019 | Opinion - AdAge.com
5 resolutions for programmatic advertising in 2019 | Opinion  AdAge.com

In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...


Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Behind the scenes - Coeur d'Alene Press
Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Behind the scenes  Coeur d'Alene Press

Delivering great bottles of wine to our customers is our job. It is our goal now, and has been for the last 11.


FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018 - Fast Company
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018  Fast Company

Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...


5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show - AdAge.com
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show  AdAge.com

An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.


Advertising for Seminar on EquityComp Program Didn't Violate Trademark Laws| Workers Compensation News - WorkCompCentral
Advertising for Seminar on EquityComp Program Didn't Violate Trademark Laws| Workers Compensation News  WorkCompCentral

A federal appellate court ruled that the advertising for a workers' compensation seminar on the controversial EquityComp program did not infringe upon Applied ...


No More Impressive Technical Run? – Barrick Gold Corporation (GOLD), Lamar Advertising Company (REIT) (LAMR) - Post Analyst
No More Impressive Technical Run? – Barrick Gold Corporation (GOLD), Lamar Advertising Company (REIT) (LAMR)  Post Analyst

Barrick Gold Corporation (NYSE:GOLD) recently ticked lower on weak volume. About 16499977 contracts were traded on 14-Jan-19 compared to daily average ...


Social media advertising can boost fake news — or beat it - MIT Sloan News
Social media advertising can boost fake news — or beat it  MIT Sloan News

New research shows social media advertising can spread falsehoods or amplify facts.


Here are our 10 most popular media and advertising stories of 2018 - INSIDER
Here are our 10 most popular media and advertising stories of 2018  INSIDER

2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...


Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News - Forbes
Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News  Forbes

Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...


Exposure to sugary breakfast cereal advertising directly influences children's diets - Science Daily
Exposure to sugary breakfast cereal advertising directly influences children's diets  Science Daily

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...


ADVERTISING: Advertorial — HOLLY CARLING: Fatigue and weight gain: A vicious cycle - Coeur d'Alene Press
ADVERTISING: Advertorial — HOLLY CARLING: Fatigue and weight gain: A vicious cycle  Coeur d'Alene Press

You're gaining weight, or for some reason can't gain weight, and as a result you are tired. Because you're tir.


The Media’s Post-Advertising Future Is Also Its Past - The Atlantic
The Media’s Post-Advertising Future Is Also Its Past  The Atlantic

It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...


Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell - Rochester Democrat and Chronicle
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell  Rochester Democrat and Chronicle

A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.


ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: Ask Hayden Health - Coeur d'Alene Press
ADVERTISING: Advertorial — DR. WENDY CUNNINGHAM: Ask Hayden Health  Coeur d'Alene Press

Dear Dr. Wendy,My New Year's resolution this year is to lose weight and get healthy. I am 41 years old and abo.


HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs - ETBrandEquity.com
HC protects Reckitt Benckiser against coercive steps on advertising its Ayurvedic drugs  ETBrandEquity.com

The court granted the relief after senior advocate Kapil Sibal, appearing for Reckitt Benckiser, told the bench that since the company has a manufactu..


Queen advertising for new Buckingham Palace chef - Could you cook for the royals? - Express
Queen advertising for new Buckingham Palace chef - Could you cook for the royals?  Express

THE QUEEN is hiring a new royal chef to work at Buckingham Palace.


Maine media companies come together to form advertising network - Press Herald
Maine media companies come together to form advertising network  Press Herald

Maine media companies under the ownership of Camden entrepreneur Reade Brower have assembled into a single advertising network called Masthead ...


Another Sex Toy Company Says MTA Advertising Jerked Them Around - Bedford + Bowery
Another Sex Toy Company Says MTA Advertising Jerked Them Around  Bedford + Bowery

(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...


What you need to know in advertising today - Business Insider
What you need to know in advertising today  Business Insider

Everything that you need to know in advertising today, from streaming TV's advertising challenges, to the expiration of CBS' contract with Nielsen.


It’s Time to Create a Risk-Free, Open and Connected Advertising Environment - Adweek
It’s Time to Create a Risk-Free, Open and Connected Advertising Environment  Adweek

The airplane is a miracle of an invention. A trip from New York to London, once a week-long steamship journey, can be completed in just six hours. But even with ...


The Top Data-Driven Advertising Stories And Trends Of 2018 - AdExchanger
The Top Data-Driven Advertising Stories And Trends Of 2018  AdExchanger

2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...


Hulu Will Start Offering ‘Attribution’ Measures for Advertisers - Variety
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers  Variety

Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.


Food marketers spending more on TV ads to target black shoppers, study says - AdAge.com
Food marketers spending more on TV ads to target black shoppers, study says  AdAge.com

A study says food marketers increased spending on TV ads targeted at black Americans, even as overall TV advertising fell across the sector.


What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds - Forbes
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds  Forbes

What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...


Ideas for advertising in London | London Business News - London Loves Business
Ideas for advertising in London | London Business News  London Loves Business

London is one of the most lucrative cities to operate a business in. Consequently, London is bombarded with advertisers looking to capture the attention of ...


PR and advertising budgets slashed amid gloomy marketing outlook - IPA report - PRWeek
PR and advertising budgets slashed amid gloomy marketing outlook - IPA report  PRWeek

Six years of marketing budget growth has come to end as Brexit and economic uncertainty causes business to cool marketing spend in the final quarter of 2018, ...


‘It will be Google, Facebook and Amazon’: The year in Amazon advertising - Digiday
‘It will be Google, Facebook and Amazon’: The year in Amazon advertising  Digiday

Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...


Carnival Cruise Line takes advertising campaign to the Southern California skies - Long Beach Press Telegram
Carnival Cruise Line takes advertising campaign to the Southern California skies  Long Beach Press Telegram

Carnival Cruise Line is taking to the air to promote its latest development on the water. The Carnival AirShip, with the message #ChooseFun on its side, flew ...


Facebook was manipulated by Russians, who used the same targeting tools that advertisers love - CNBC
Facebook was manipulated by Russians, who used the same targeting tools that advertisers love  CNBC

The same tools that made Facebook effective for marketers enabled abuse by Russians.


It Looks Like Verizon's Online Advertising Project Is a Flop - The Motley Fool
It Looks Like Verizon's Online Advertising Project Is a Flop  The Motley Fool

The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.


How Instagram is making outdoor advertising better IRL - Fast Company
How Instagram is making outdoor advertising better IRL  Fast Company

1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.


Tucker Carlson's Advertisers Haven't Returned - Hollywood Reporter
Tucker Carlson's Advertisers Haven't Returned  Hollywood Reporter

Carlson hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration makes America "dirtier."


Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year - Business Insider
Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year  Business Insider

The social network quadrupled its ad spending in select news outlets.


Toyota Motor Korea fined $729000 for false advertising - Pulse News
Toyota Motor Korea fined $729000 for false advertising  Pulse News

South Korea's antitrust watchdog has fined Toyota Motor Korea Co. with 817 million won ($728,780) for false advertising of its sports utility vehicle (SUV) RAV4 ...


The Current Applications Of Artificial Intelligence In Mobile Advertising - Forbes
The Current Applications Of Artificial Intelligence In Mobile Advertising  Forbes

One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...


'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway - Forbes
'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway  Forbes

Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.


SpotX predicts 2019 video advertising trends | - Advanced Television
SpotX predicts 2019 video advertising trends |  Advanced Television

SpotX, the global video advertising and monetisation platform, has releasd of a new report titled 2019 Video Advertising Trends. Based on a combination of ...


New York Festivals Advertising Awards: Five from India on jury - Campaign India
New York Festivals Advertising Awards: Five from India on jury  Campaign India

India is one of 65 countries to have representatives on the jury.


Restaurant and shisha lounge rapped for advertising tobacco products - The Caterer.com
Restaurant and shisha lounge rapped for advertising tobacco products  The Caterer.com

A restaurant and shisha lounge has been rapped by the Advertising Standards Authority (ASA) for publicising tobacco products in promotional materials.


How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity - NPR
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity  NPR

Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...


Tucker Carlson Faces Advertising Boycott Over Immigration Comments - The Wall Street Journal
Tucker Carlson Faces Advertising Boycott Over Immigration Comments  The Wall Street Journal

Companies continued to pull commercials from Fox News program “Tucker Carlson Tonight” after the show's host said on-air that certain immigrants were ...


Advertising: Why billboards and outdoor ads are booming in a smartphone age - Curbed
Advertising: Why billboards and outdoor ads are booming in a smartphone age  Curbed

Netflix produces *content*, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it's also heavily ...


Snap shares rise after Citi upgrades stock, citing better ad revenues - CNBC
Snap shares rise after Citi upgrades stock, citing better ad revenues  CNBC

Citi upgraded Snap Monday in light of accelerating advertising revenue and better profit expectations.


Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO - Louisiana Press Journal
Breaking News, Newspaper, Sports, Advertising, Classifieds, Weather, Travel, Health, Entertainment, Applefest in Missouri, MO  Louisiana Press Journal

A Louisiana, Mo. man was arrested in Moscow Mills, Mo. on Friday, Jan. 11 for his role in an armed robbery the day before in Kirksville. Kevin E.L. McCormick ...


9 Ways Advertising Can Take Advantage of Digital Growth in 2019 - Adweek
9 Ways Advertising Can Take Advantage of Digital Growth in 2019  Adweek

We're deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there's an app for ...


A New Year's resolution for NASA: Stop advertising our presence - Washington Examiner
A New Year's resolution for NASA: Stop advertising our presence  Washington Examiner

Can we please stop sending RSVPs to extraterrestrials? Hasn't the top brass at the Jet Propulsion Laboratory ever seen the "Twilight Zone" episode where ...


New York's MTA Issues FAQs For Transit Advertising -- No Politics, Profanity, Or Sex Toys - Media, Telecoms, IT, Entertainment - United States - Mondaq News Alerts
New York's MTA Issues FAQs For Transit Advertising -- No Politics, Profanity, Or Sex Toys - Media, Telecoms, IT, Entertainment - United States  Mondaq News Alerts

Over the last few years, the MTA -- which runs New York's public transportation system -- has updated its Advertising Guidelines. United States Media, Telecoms, ...


When Will DigiTrust and LiveRamp Advertising ID Consortium Be Widely Available? - eMarketer
When Will DigiTrust and LiveRamp Advertising ID Consortium Be Widely Available?  eMarketer

The Advertising ID Consortium is getting off the ground after an eventful 2018: MediaMath's co-founder departed the organization, AppNexus vacated its board ...


Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019 - Forbes
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019  Forbes

Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...


The Pitch: Advertising and marketing news for 1.8.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 1.8.19  RichmondBizSense

Response Marketing Group picked up new work for five clients. North Carolina-based Pierce Insurance retained RMG for a website refresh, sales strategy and ...


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