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Media Savvy - How To Manage Your Time To Gain The Best Media Coverage


Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated. But talking to reporters can be risky and threatening for first timers. You can say too much and lose control of the interview. You can say the wrong thing and damage your reputation. You can say "No Comment" and miss an opportunity.

The only way to build your profile, brand and image is by learning the secrets of how the media works. How can you do that with limited time? Here are 5 Tips.

1. Know Your Strengths. What are you an expert at? What is your specialized area of expertise? What unique services or information can you offer? Position yourself as the expert.

2. Clarify your communication objectives? What do you want to achieve? To inform or entertain? To provide information? To build a profile? To influence public opinion? Personal marketing? Marketing or launching a new product or service?

3. Define your target audience & identify the best channels of communication to reach them? Who is your target audience? General public? Customers? Competitors? Suppliers? What is the best way to reach your target audience? TV, Radio, Internet, newspapers - local or Statewide, specialist or generalist, industry publications, community newsletters?

4. What is your key message? Distill what you want to say into three key points. What are the feature and benefits to your target market and what examples can you give to provide evidence and credibility to your message?

5. Be brief when contacting the media. The media are very busy and under a lot of pressure to meet deadlines. Don't waste their time. Target who is covering stories in your area, contact them and make your pitch of a story idea brief and to the point. If they want more information have a 1-page media release with the details ready to fax or email to them.

Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.

You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. November / 15 / 2018

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This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI - Entrepreneur

Entrepreneur

This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI
Entrepreneur
Started off as AdAsia Holdings, in the advertising technology sphere in April 2016, Singapore-based AnyMind Group's aim was to help marketers, advertisers, and online media publishers leverage on technology through a single, easy-to-use platform.


The State Of Advertising Has Never Been Worse - Forbes

Forbes

The State Of Advertising Has Never Been Worse
Forbes
A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in CIOs and other stakeholders; ad budgets and fees face constant pressure; and consultancies ...


Why Potbelly is going beyond Facebook for its digital advertising efforts - Digiday

Why Potbelly is going beyond Facebook for its digital advertising efforts
Digiday
As Potbelly ramps up its digital advertising efforts, the sandwich chain is beginning to focus more on underdog platforms. Last month, Potbelly ran a promoted post on Reddit, polling users on what type of cheese would be best on a cheesesteak. In ...


How McClatchy plans to pursue national advertisers' digital budgets - Digiday

How McClatchy plans to pursue national advertisers' digital budgets
Digiday
From the better late than never department: McClatchy wants 2019 to be the year it starts competing for — and winning — national digital advertising campaigns. The legacy publisher, home to 30 newspapers including the Miami Herald and the Sacramento ...

and more »

Comcast owes Massachusetts customers $700K in refunds for 'misleading' advertising - CNET

CNET

Comcast owes Massachusetts customers $700K in refunds for 'misleading' advertising
CNET
This settlement should encourage the entire cable and telecommunications industry to take a close look at their advertisements and make sure customers are getting a fair offer." The Attorney General's office said Comcast provided "inaccurate and ...


Company launches 'advertising catamaran' on East, Hudson rivers - WABC-TV

WABC-TV

Company launches 'advertising catamaran' on East, Hudson rivers
WABC-TV
Advertisements are prevalent throughout New York City, including on subways, buses and taxis. And then, of course, there's our giant iconic billboards. Now, that search for eyeballs to sell products extends to the waterways. Ballyhoo Media has launched ...


What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
What you need to know in advertising today. Lauren Johnson. 1m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. Getty As Facebook faced a string of crises, it sought to tie its critics to George Soros, the billionaire at the center of many fringe right ...

and more »

How To Choose The Right-Sized Advertising Agency For Your Brand - Forbes

Forbes

How To Choose The Right-Sized Advertising Agency For Your Brand
Forbes
acting as a spoke on the wheel that comprises their integrated marketing plan. Increasingly, marketers are recognizing the value of using specialized advertising agencies rather than a single agency that may have varying degrees of prowess across ...


Foreign guestworker advertising rule may change - Capital Press

Capital Press

Foreign guestworker advertising rule may change
Capital Press
Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...


Mobile app advertising trends in 2018 - App Developer Magazine

App Developer Magazine

Mobile app advertising trends in 2018
App Developer Magazine
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization.

and more »

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