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How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity
2. Because / Reason Why
3. Greed

Curiosity

What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying

People don't want

* How to Diet Successfully or
* A Guide to Buying Cars

for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)

Because / Reason Why

Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed

People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

Analyze the following list of benefits written about a digital camera.

* Can store over 200 photos
* Supports every color you can see
* Manual included so you can start even if you have no previous experience

This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described.

* Has a memory of 6000k
* Supports 16-bit colors
* 60-page manual included

Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information.

To make this point clearer, understand that,

"Customer's will bu'y benefits and 'not' the features."

Okay.. What's the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list.

Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results.

I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.

Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to b'uy from you.

Visit his site at http://www.mafoor.com/forbidden.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. July / 12 / 2020

How Apple has just taken the war against targeted advertising to a new level - Medium
How Apple has just taken the war against targeted advertising to a new level  Medium

Google Swirl Redefines Advertising With Its 3D Ad Format - ARPost
Google Swirl Redefines Advertising With Its 3D Ad Format  ARPost

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Digital Advertising Benchmarks 2020. How Do You Stack Up? - Forbes
Digital Advertising Benchmarks 2020. How Do You Stack Up?  Forbes

Kroger boosts media presence with new advertising partnerships - Supermarket News
Kroger boosts media presence with new advertising partnerships  Supermarket News

Labour boycotts Facebook advertising in solidarity with Black Lives Matter - Yahoo Sport UK
Labour boycotts Facebook advertising in solidarity with Black Lives Matter  Yahoo Sport UK

Google to restrict advertising of unauthorized tracking technology - WHTC News
Google to restrict advertising of unauthorized tracking technology  WHTC News

Bayer Freezes Facebook Advertising In July - AdExchanger
Bayer Freezes Facebook Advertising In July  AdExchanger

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

PROMOTION--ADVERTISING - Ad from 2020-07-12 | Services - Herald & Review
PROMOTION--ADVERTISING - Ad from 2020-07-12 | Services  Herald & Review

Facebook prepares to dig in as advertising boycott continues - NBC News
Facebook prepares to dig in as advertising boycott continues  NBC News

Advertising, PR experts offer their picks for a new Washington NFL team name - Washington Business Journal
Advertising, PR experts offer their picks for a new Washington NFL team name  Washington Business Journal

Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut - NPR
Facebook Boycott Aims To Derail $70 Billion Advertising Juggernaut  NPR

National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020 - MediaPost Communications
National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020  MediaPost Communications

Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne - Cole of Duty
Global Digital Advertising Management Platform Market 2020 – Impact of COVID-19, Future Growth Analysis and Challenges | Google, Celtra, Bannerflow, Adobe, RhythmOne  Cole of Duty

Get introduced to DAD in Token Economy and Decentralized Advertising in the Blockchain Space - The Cryptocurrency Analytics
Get introduced to DAD in Token Economy and Decentralized Advertising in the Blockchain Space  The Cryptocurrency Analytics

As Advertisers Leave Facebook, Disney Could Benefit - Motley Fool
As Advertisers Leave Facebook, Disney Could Benefit  Motley Fool

Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers - CCN.com
Cancel Culture’s Next Obvious Target? Ellen Degeneres’ Advertisers  CCN.com

Fact Check: Picture does not show advertising endorsed by TED - Reuters
Fact Check: Picture does not show advertising endorsed by TED  Reuters

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Push to make French advertising a weapon against climate change - RFI English
Push to make French advertising a weapon against climate change  RFI English

COVID's Brutal Impact on Advertising - Radio Ink
COVID's Brutal Impact on Advertising  Radio Ink

Mobile Advertising Market: In-Depth Market Research Report 2019-2029 - Jewish Life News
Mobile Advertising Market: In-Depth Market Research Report 2019-2029  Jewish Life News

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Digital Advertising Management Platform Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026 - Jewish Life News
Digital Advertising Management Platform Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026  Jewish Life News

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all - Seattle Times
The game is rigged: A former marketer shows you how Big Tech’s advertising practices harm us all  Seattle Times

Global Traditional Advertising Agency Services Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : Epsilon, Televerde, 360I, COX Media, MDC Partners, etc. - Cole of Duty
Global Traditional Advertising Agency Services Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx% : Epsilon, Televerde, 360I, COX Media, MDC Partners, etc.  Cole of Duty

Global Social Media Advertising Software Market 2020| Industry Size, Share, Revenue, Business Growth, Demand And Applications Market Research Report To 2026 - Jewish Life News
Global Social Media Advertising Software Market 2020| Industry Size, Share, Revenue, Business Growth, Demand And Applications Market Research Report To 2026  Jewish Life News

Global Demand Side Platforms (DSP) For Programmatic Advertising Market Expected to reach highest CAGR by 2025: Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick - Jewish Life News
Global Demand Side Platforms (DSP) For Programmatic Advertising Market Expected to reach highest CAGR by 2025: Facebook Ads Manager, Rocket Fuel, MediaMath, Amazon (AAP), DoubleClick  Jewish Life News

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

3 Places Advertisers Are Still Increasing Spend Despite COVID-19 - Motley Fool
3 Places Advertisers Are Still Increasing Spend Despite COVID-19  Motley Fool

Impact of COVID-19 on Advertising Market | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Focus Media Group and More - Cole of Duty
Impact of COVID-19 on Advertising Market | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Focus Media Group and More  Cole of Duty

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

Proposed bill would offer tax credits to support local news, advertising - Williston Daily Herald
Proposed bill would offer tax credits to support local news, advertising  Williston Daily Herald

Think Tank looks at best, worst of 2020 political advertising - KTAR.com
Think Tank looks at best, worst of 2020 political advertising  KTAR.com

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Tobi Matthews joins SCG Advertising + Public Relations - Parsippany Focus
Tobi Matthews joins SCG Advertising + Public Relations  Parsippany Focus

Impact of COVID-19 on Outdoor Advertising Machines Market: Value Chain, Dynamics and Key Players Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc - 3rd Watch News
Impact of COVID-19 on Outdoor Advertising Machines Market: Value Chain, Dynamics and Key Players Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, CBS Corporation, etc  3rd Watch News

Legal Advertisements: Sunday, July 12, 2020 | Legal Advertisements - Imperial Valley Press
Legal Advertisements: Sunday, July 12, 2020 | Legal Advertisements  Imperial Valley Press

Rising Rockers Advertisement Unleash Debut Album American Advertisement: Stream - Consequence of Sound
Rising Rockers Advertisement Unleash Debut Album American Advertisement: Stream  Consequence of Sound

Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM - Cole of Duty
Comprehensive Insights on Programmatic Market 2020-2027ing or Advertising Market 2020-2027|• MediaMath • ADWORDS • DATAXU • Choozle • Adobe Media Optimizer • Acquisio • WORDSTREAM  Cole of Duty

'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown - The Drum
'We'd advise clients to advertise': London Advertising is promoting itself out of lockdown  The Drum

Stephen Woodford: Putting advertising at the heart of the recovery - The Drum
Stephen Woodford: Putting advertising at the heart of the recovery  The Drum

Online Display Advertising Services Market Overview and Outlook Report by 2026 |Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll - 3rd Watch News
Online Display Advertising Services Market Overview and Outlook Report by 2026 |Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll  3rd Watch News

Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026 - Cole of Duty
Advertising Services Market Size, Average Price, Module Market Share, and Key Country Analysis to 2026  Cole of Duty

Programmatic Advertising Display Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026 - 3rd Watch News
Programmatic Advertising Display Market Size By Product Analysis, Application, End-Users, Regional Outlook, Competitive Strategies And Forecast Up To 2026  3rd Watch News

ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices - Gwinnettdailypost.com
ABANDONED MOTOR VEHICLE PETITION ADVERTISEMENT | Public Hearing | Notices  Gwinnettdailypost.com

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Berkshire Hathaway HomeServices Automates Digital Advertising During Pandemic, Enters Multi-Year Relationship with Adwerx - RisMedia.com
Berkshire Hathaway HomeServices Automates Digital Advertising During Pandemic, Enters Multi-Year Relationship with Adwerx  RisMedia.com

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

WordPress security: RCE flaw in Adning Advertising plugin exploited in the wild - The Daily Swig
WordPress security: RCE flaw in Adning Advertising plugin exploited in the wild  The Daily Swig

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

Five changes in social advertising for brands during COVID-19 - ClickZ
Five changes in social advertising for brands during COVID-19  ClickZ

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context - IAB
IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context  IAB

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025 - Cole of Duty
Outdoor Advertising Machines Market – Insights on Challenges & Opportunities by 2025  Cole of Duty

Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports - 3rd Watch News
Digital OOH Advertising Market is in Huge Demand over forecast period 2020 – 2026 | JCDecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – 3w Market News Reports  3rd Watch News

Facebook Advertisers Boycott, Demand Changes - Voice of America
Facebook Advertisers Boycott, Demand Changes  Voice of America

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights - MarTech Series
Internet Advertising Market to Witness Increased Online Spending & Budgeting for Video Advertisement Production: Radiant Insights  MarTech Series

Google Makes Swirl Ad Format Available To All Advertisers 07/10/2020 - MediaPost Communications
Google Makes Swirl Ad Format Available To All Advertisers 07/10/2020  MediaPost Communications

LIC Hotel That Offers COVID-19 Tests Before Entry Sees Raucous Parties - Eater NY
LIC Hotel That Offers COVID-19 Tests Before Entry Sees Raucous Parties  Eater NY

Kim Kardashian is her own best advertisement as she models slinky new SKIMS collection - Daily Mail
Kim Kardashian is her own best advertisement as she models slinky new SKIMS collection  Daily Mail

Mobile Advertising Platform Market Global Market Size, Growth Analysis, Trends, Manufacturers, Development Analysis 2025 - Cole of Duty
Mobile Advertising Platform Market Global Market Size, Growth Analysis, Trends, Manufacturers, Development Analysis 2025  Cole of Duty

Social Advertising & Social Media Market Incredible Possibilities, Growth Analysis and Forecast To 2026 - 3rd Watch News
Social Advertising & Social Media Market Incredible Possibilities, Growth Analysis and Forecast To 2026  3rd Watch News

Digital Advertising Management Platform Market 2020| Sizmek • SteelHouse • Mixpo • Bonzai • Celtra • RhythmOne • Bannerflow • Thunder • Snapchat (Flite) • Marin Software - Cole of Duty
Digital Advertising Management Platform Market 2020| Sizmek • SteelHouse • Mixpo • Bonzai • Celtra • RhythmOne • Bannerflow • Thunder • Snapchat (Flite) • Marin Software  Cole of Duty

Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026 - 3rd Watch News
Online Advertising Platform Market Share, Growth, Statistics, by Application, Production, Revenue & Forecast to 2026  3rd Watch News

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

The North Face is the biggest brand yet to join Facebook ad boycott - CNN
The North Face is the biggest brand yet to join Facebook ad boycott  CNN

Reuters: Google to restrict advertising of unauthorized tracking technology | KyivPost - Ukraine's Global Voice - Kyiv Post
Reuters: Google to restrict advertising of unauthorized tracking technology | KyivPost - Ukraine's Global Voice  Kyiv Post

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

A Chat With: The Perception’s Brian Anderson On How Advertisers Are Dealing With Black Lives Matter Movement - CBS Philly
A Chat With: The Perception’s Brian Anderson On How Advertisers Are Dealing With Black Lives Matter Movement  CBS Philly

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Latest Research report on Social Media Advertising Market Size predicts favorable growth and forecast - 3rd Watch News
Latest Research report on Social Media Advertising Market Size predicts favorable growth and forecast  3rd Watch News

New Creative Startups Are Springing Up, As The Nature Of Advertising Changes - Forbes
New Creative Startups Are Springing Up, As The Nature Of Advertising Changes  Forbes

Mobile Advertising Platform Market: Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2020 – 2026 - 3rd Watch News
Mobile Advertising Platform Market: Global Industry Analysis, Size, Share, Trends, Growth and Forecast 2020 – 2026  3rd Watch News

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

Coeur d'Alene Press - Coeur d'Alene Press
Coeur d'Alene Press  Coeur d'Alene Press

Clover, your advertising is misguided • MarkLives.com - MarkLives.com
Clover, your advertising is misguided • MarkLives.com  MarkLives.com

Global Advertising Services Market 2020- Impact of COVID-19, Future Growth Analysis and Challenges | Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group - 3rd Watch News
Global Advertising Services Market 2020- Impact of COVID-19, Future Growth Analysis and Challenges | Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group  3rd Watch News

Advertising Market: Agencies Are Rather Pessimistic About Business In 2020 - CEOWORLD magazine
Advertising Market: Agencies Are Rather Pessimistic About Business In 2020  CEOWORLD magazine

A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times
A Former Google Executive Takes Aim at His Old Company With a Start-Up  The New York Times

Pro-arts centre society spent $22K on advertising campaign before pandemic pulled plug on vote - Kamloops This Week
Pro-arts centre society spent $22K on advertising campaign before pandemic pulled plug on vote  Kamloops This Week

Health Canada to ban advertising on vape products after noting high 'frequency of use' in youths - National Post
Health Canada to ban advertising on vape products after noting high 'frequency of use' in youths  National Post

Fifty-fifty: Advertising’s Tomorrow: Coders Or Copywriters? Consultants Or Creators? - BW Businessworld
Fifty-fifty: Advertising’s Tomorrow: Coders Or Copywriters? Consultants Or Creators?  BW Businessworld

Paper Mario: The origami King gets a new advertisement which is quite impressive! - Finance Rewind
Paper Mario: The origami King gets a new advertisement which is quite impressive!  Finance Rewind

This initiative is offering US$1 million in advertising to 20 UAE businesses - What's On
This initiative is offering US$1 million in advertising to 20 UAE businesses  What's On

Advertising maestro Lilamani Dias Benson bids adieu - News 1st
Advertising maestro Lilamani Dias Benson bids adieu  News 1st

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