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How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity
2. Because / Reason Why
3. Greed

Curiosity

What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying

People don't want

* How to Diet Successfully or
* A Guide to Buying Cars

for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)

Because / Reason Why

Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed

People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

Analyze the following list of benefits written about a digital camera.

* Can store over 200 photos
* Supports every color you can see
* Manual included so you can start even if you have no previous experience

This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described.

* Has a memory of 6000k
* Supports 16-bit colors
* 60-page manual included

Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information.

To make this point clearer, understand that,

"Customer's will bu'y benefits and 'not' the features."

Okay.. What's the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list.

Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results.

I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.

Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to b'uy from you.

Visit his site at http://www.mafoor.com/forbidden.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 19 / 2024

Thanks to generative AI, advertising's business models will be reinvented - Fast Company
Thanks to generative AI, advertising's business models will be reinvented  Fast Company

Ahead of IPO, Reddit blends advertising into user posts - The Register
Ahead of IPO, Reddit blends advertising into user posts  The Register

Judge Throws Out Sephora Clean Beauty False Advertising Lawsuit - The Business of Fashion
Judge Throws Out Sephora Clean Beauty False Advertising Lawsuit  The Business of Fashion

Kristen Cavallo Retires From Advertising After 30 Years in the Industry - Adweek
Kristen Cavallo Retires From Advertising After 30 Years in the Industry  Adweek

Kristen Cavallo retires from advertising for political activism - Ad Age
Kristen Cavallo retires from advertising for political activism  Ad Age

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok - Digiday
While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok  Digiday

Fox recalled for Iwo Jima service, advertising agency, TV show - Cleveland Jewish News
Fox recalled for Iwo Jima service, advertising agency, TV show  Cleveland Jewish News

National CineMedia 4Q Profit Rises After Increase In Advertisers - MarketWatch
National CineMedia 4Q Profit Rises After Increase In Advertisers  MarketWatch

Tesla flexes Model Y achievements with Cybertruck in rolling advertisement - TESLARATI
Tesla flexes Model Y achievements with Cybertruck in rolling advertisement  TESLARATI

What a TikTok Ban Would Mean for Advertisers - Bloomberg
What a TikTok Ban Would Mean for Advertisers  Bloomberg

Podcast Industry in 2024: Top Platforms, Audience Stats, & Ad Trends - eMarketer
Podcast Industry in 2024: Top Platforms, Audience Stats, & Ad Trends  eMarketer

TU media studies professor wins award for advertising research - The Collegian online
TU media studies professor wins award for advertising research  The Collegian online

Electronic Advertising Provisions Become Law in VA - Brewers Association
Electronic Advertising Provisions Become Law in VA  Brewers Association

Advertising Sales Representative (Fargo) - KVLY
Advertising Sales Representative (Fargo)  KVLY

Advertise with Us - E&E News by POLITICO
Advertise with Us  E&E News by POLITICO

BMI Pays Tribute to Retiring CEO of the Radio Advertising Bureau - BMI, music
BMI Pays Tribute to Retiring CEO of the Radio Advertising Bureau  BMI, music

National columnist examines CFPB reverse mortgage advertising data - Yahoo Finance
National columnist examines CFPB reverse mortgage advertising data  Yahoo Finance

CNN International Commercial elevates Sebastian Laver to lead content sales and advertising for Latin America - Editor And Publisher Magazine
CNN International Commercial elevates Sebastian Laver to lead content sales and advertising for Latin America  Editor And Publisher Magazine

OUT OF HOME ADVERTISING CONTINUES ON GROWTH TRAJECTORY, UP 2.1% IN 2023 - PR Newswire
OUT OF HOME ADVERTISING CONTINUES ON GROWTH TRAJECTORY, UP 2.1% IN 2023  PR Newswire

Jury finds man guilty of gun, drug offenses after advertising drugs for sale on social media - Abccolumbia.com
Jury finds man guilty of gun, drug offenses after advertising drugs for sale on social media  Abccolumbia.com

Can advertising tell the truth? This vodka brand is giving it a shot - The Drum
Can advertising tell the truth? This vodka brand is giving it a shot  The Drum

Advertising Could Gobble Up The Grocery Business - AdExchanger
Advertising Could Gobble Up The Grocery Business  AdExchanger

Where Your Advertising Work Comes To Life: It's That Time Of Day 03/18/2024 - MediaPost Communications
Where Your Advertising Work Comes To Life: It's That Time Of Day 03/18/2024  MediaPost Communications

Learning from the (Advertising) Pros | BU Today - Boston University
Learning from the (Advertising) Pros | BU Today  Boston University

Lamar Advertising Executives' Salaries and Bonuses Increase - TipRanks.com - TipRanks
Lamar Advertising Executives' Salaries and Bonuses Increase - TipRanks.com  TipRanks

Advertising salary guide—why design jobs are in demand - Ad Age
Advertising salary guide—why design jobs are in demand  Ad Age

Mobvista Achieves $1.05B in 2023 Revenue, Sees Significant Profit Increase - Yahoo Finance
Mobvista Achieves $1.05B in 2023 Revenue, Sees Significant Profit Increase  Yahoo Finance

Is Townsquare Media Inc (TSQ) a Good Choice in Advertising Agencies Monday? - InvestorsObserver
Is Townsquare Media Inc (TSQ) a Good Choice in Advertising Agencies Monday?  InvestorsObserver

National CineMedia, Inc. Announces New $100 Million Share Repurchase Program - Yahoo Finance
National CineMedia, Inc. Announces New $100 Million Share Repurchase Program  Yahoo Finance

Textured Hair Advertising Campaigns : from one queen to another - Trend Hunter
Textured Hair Advertising Campaigns : from one queen to another  Trend Hunter

Gen AI Will Impact Media And Advertising In Multiple Ways, Experts Say. - Insideradio.com
Gen AI Will Impact Media And Advertising In Multiple Ways, Experts Say.  Insideradio.com

Court Tosses Out False Ad Case Over Sephora's "Clean" Line - The Fashion Law
Court Tosses Out False Ad Case Over Sephora's "Clean" Line  The Fashion Law

Private Equity Firms Investing in Advertising and Marketing Companies - Business Insider
Private Equity Firms Investing in Advertising and Marketing Companies  Business Insider

Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences – Beet.TV - BeetTV
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences – Beet.TV  BeetTV

3 big reasons to be optimistic about advertising in 2024, survey reveals - The Drum
3 big reasons to be optimistic about advertising in 2024, survey reveals  The Drum

ADWEEK Names Ryan Joe Editor in Chief - Adweek
ADWEEK Names Ryan Joe Editor in Chief  Adweek

National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter and Full Year 2023 - Yahoo Finance
National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter and Full Year 2023  Yahoo Finance

Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use - AdExchanger
Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use  AdExchanger

Lamar Advertising (NASDAQ:LAMR) Shares Purchased by Sunbelt Securities Inc. - Defense World
Lamar Advertising (NASDAQ:LAMR) Shares Purchased by Sunbelt Securities Inc.  Defense World

Microsoft Advertising testing new interface similar to Google Ads - Search Engine Land
Microsoft Advertising testing new interface similar to Google Ads  Search Engine Land

What a TikTok Ban Would Mean for Advertisers - WiscNews
What a TikTok Ban Would Mean for Advertisers  WiscNews

A tribute to Fali Vakeel: Indian advertising's 'last Mad Man' | News - Campaign Asia
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man' | News  Campaign Asia

EU introduces new rules on transparency and targeting of political advertising - Présidence française du Conseil de l'Union européenne 2022
EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

Sunbelt Securities Inc. Purchases 503 Shares of Lamar Advertising (NASDAQ:LAMR) - Defense World
Sunbelt Securities Inc. Purchases 503 Shares of Lamar Advertising (NASDAQ:LAMR)  Defense World

A weary advertising spend canary in a slow start to the year - AdNews
A weary advertising spend canary in a slow start to the year  AdNews

What Would a TikTok Ban or Sale Mean for Advertisers? - Adweek
What Would a TikTok Ban or Sale Mean for Advertisers?  Adweek

Ayurvedic company in India banned from advertising certain products : Goats and Soda - NPR
Ayurvedic company in India banned from advertising certain products : Goats and Soda  NPR

GenAI in Advertising - EMARKETER
GenAI in Advertising  EMARKETER

IAB: Adapting To Consumer Data Limitations, Advertisers Are Turning To First-Party Options. - Insideradio.com
IAB: Adapting To Consumer Data Limitations, Advertisers Are Turning To First-Party Options.  Insideradio.com

MFE rises over 5% on strong Q1 advertising forecast - TradingView
MFE rises over 5% on strong Q1 advertising forecast  TradingView

Adalytics report exposes the intricacies of made-for-advertising sites - Digiday
Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

Amazon apologizes after its AI advertising system makes costly error - Search Engine Land
Amazon apologizes after its AI advertising system makes costly error  Search Engine Land

Free TV says further gambling advertising restrictions would significantly impact revenue - AdNews
Free TV says further gambling advertising restrictions would significantly impact revenue  AdNews

Paid advertisement: Vote 'yes,' Citizens for Strong Fort Schools - FortAtkinsonOnline.com - Fort Atkinson Online
Paid advertisement: Vote 'yes,' Citizens for Strong Fort Schools - FortAtkinsonOnline.com  Fort Atkinson Online

Microsoft shows another Bing popup advertisement to Windows users - Ghacks
Microsoft shows another Bing popup advertisement to Windows users  Ghacks

Gazette wins top news, advertising honors from Wisconsin Newspaper Association - The Janesville Gazette
Gazette wins top news, advertising honors from Wisconsin Newspaper Association  The Janesville Gazette

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent - Storyboard18
Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent  Storyboard18

Data: Advertising budgets impacted by privacy legislation & signal loss - Mobile Marketing
Data: Advertising budgets impacted by privacy legislation & signal loss  Mobile Marketing

Goodbye Lady In Red: Massive Illegal West End Avenue Building Advertisement Comes Down - westsiderag.com
Goodbye Lady In Red: Massive Illegal West End Avenue Building Advertisement Comes Down  westsiderag.com

Jivox Announces IQ DaVinci For Direct Advertising: A Single Workflow To Launch Campaigns On Multiple Retail Media ... - PR Web
Jivox Announces IQ DaVinci For Direct Advertising: A Single Workflow To Launch Campaigns On Multiple Retail Media ...  PR Web

Large Brands Are Still Advertising on Made-for-Advertising Sites - Adweek
Large Brands Are Still Advertising on Made-for-Advertising Sites  Adweek

Anomaly wins global brief to ‘supercharge’ Tonies audio platform - More About Advertising
Anomaly wins global brief to ‘supercharge’ Tonies audio platform  More About Advertising

Hispanic Hair Care Campaigns - Trend Hunter
Hispanic Hair Care Campaigns  Trend Hunter

Qinghai Spring Sinks After TV Show Finds TCM Firm Is Falsely Advertising Liquor's Health Benefits - Yicai Global
Qinghai Spring Sinks After TV Show Finds TCM Firm Is Falsely Advertising Liquor's Health Benefits  Yicai Global

Paper v pixels: Making a sustainable advertising choice - The Media Leader
Paper v pixels: Making a sustainable advertising choice  The Media Leader

Pennsylvania now advertising in NYC, Chicago to push execs, business people to relocate to the state - Tri-State Alert
Pennsylvania now advertising in NYC, Chicago to push execs, business people to relocate to the state  Tri-State Alert

Egg freezing: 41 percent of clinics could be breaching advertising guidelines • PET - BioNews
Egg freezing: 41 percent of clinics could be breaching advertising guidelines • PET  BioNews

Van Geest: City of Ottawa must stop accepting fossil-fuel advertising — now - Ottawa Citizen
Van Geest: City of Ottawa must stop accepting fossil-fuel advertising — now  Ottawa Citizen

The Pilot Announce Exciting Updates for Supporters, Readers and Advertisers - PenBayPilot.com
The Pilot Announce Exciting Updates for Supporters, Readers and Advertisers  PenBayPilot.com

Social Security: How we protect you from misleading advertising and communications - Terre Haute Tribune Star
Social Security: How we protect you from misleading advertising and communications  Terre Haute Tribune Star

US oil production hits record levels under Biden - Vox.com
US oil production hits record levels under Biden  Vox.com

The Willy Wonka experience's generative AI debacle is just the start of our nightmarish new advertising reality - Fast Company
The Willy Wonka experience's generative AI debacle is just the start of our nightmarish new advertising reality  Fast Company

Columbia man found guilty after advertising drugs on social media - WIS News 10
Columbia man found guilty after advertising drugs on social media  WIS News 10

Who Benefits from Direct-to-Consumer Pharmaceutical Advertising? - UMass News and Media Relations
Who Benefits from Direct-to-Consumer Pharmaceutical Advertising?  UMass News and Media Relations

Walmart's latest fight with Amazon is digital advertising - Yahoo Finance
Walmart's latest fight with Amazon is digital advertising  Yahoo Finance

HOAX: This post advertising vacancies at Naivas Supermarket is fraudulent - PesaCheck
HOAX: This post advertising vacancies at Naivas Supermarket is fraudulent  PesaCheck

Brands unknowingly wasting dollars on Made for Advertising sites - Search Engine Land
Brands unknowingly wasting dollars on Made for Advertising sites  Search Engine Land

DCPS begins re-advertising for superintendent position as search drags on - Yahoo! Voices
DCPS begins re-advertising for superintendent position as search drags on  Yahoo! Voices

Advertise - exploreClarion
Advertise  exploreClarion

TikTok advertisers will look to rivals if US Senate moves ahead on ban - Reuters
TikTok advertisers will look to rivals if US Senate moves ahead on ban  Reuters

MediaLink-UTA dispute signals end of an era for advertising excess - Campaign US
MediaLink-UTA dispute signals end of an era for advertising excess  Campaign US

Lamar Advertising (NASDAQ:LAMR) Sees Significant Drop in Short Interest - Defense World
Lamar Advertising (NASDAQ:LAMR) Sees Significant Drop in Short Interest  Defense World

‘Sneaky’ social media ads are luring young into gambling, say campaigners - The Guardian
‘Sneaky’ social media ads are luring young into gambling, say campaigners  The Guardian

The Shift's Sam Baker: How to make your own media (and conquer advertisers' menopause fear) - Media Makers Meet
The Shift's Sam Baker: How to make your own media (and conquer advertisers' menopause fear)  Media Makers Meet

Water brands face recent class action lawsuits over false advertising, microplastics, more - Top Class Actions
Water brands face recent class action lawsuits over false advertising, microplastics, more  Top Class Actions

Inside the 'made for advertising' crackdown—and why it isn't working - Ad Age
Inside the 'made for advertising' crackdown—and why it isn't working  Ad Age

Amazon Says It Sold Ads for Products Shoppers Couldn't Buy - Bloomberg
Amazon Says It Sold Ads for Products Shoppers Couldn't Buy  Bloomberg

A US TikTok ban could fuel Meta's advertising dominance—but Google and YouTube stand to benefit as well - EMARKETER
A US TikTok ban could fuel Meta's advertising dominance—but Google and YouTube stand to benefit as well  EMARKETER

CBS Sports Ad Chief John Bogusz to Step Down (EXCLUSIVE) - Variety
CBS Sports Ad Chief John Bogusz to Step Down (EXCLUSIVE)  Variety

FCC has new rule requiring cable and satellite TV providers to disclose all hidden fees in advertising - KMVT
FCC has new rule requiring cable and satellite TV providers to disclose all hidden fees in advertising  KMVT

Storyboard18 - Storyboard18
Storyboard18  Storyboard18

Enduring Power of Attorney as an integral tool for asset protection and care assurance – legal insights - South China Morning Post
Enduring Power of Attorney as an integral tool for asset protection and care assurance – legal insights  South China Morning Post

RTL, Fremantle Revenue Dips Amid Ad Troubles, Streaming Shifts - Hollywood Reporter
RTL, Fremantle Revenue Dips Amid Ad Troubles, Streaming Shifts  Hollywood Reporter

How the TikTok ban threat is affecting advertisers and creators - Ad Age
How the TikTok ban threat is affecting advertisers and creators  Ad Age

SDSU student advertising team receives top honors at American Advertising Awards - SDSU Athletics
SDSU student advertising team receives top honors at American Advertising Awards  SDSU Athletics

Pawsitive awareness: The rise of the pet parents - ETBrandEquity
Pawsitive awareness: The rise of the pet parents  ETBrandEquity

Meet The Ad Tech Players Using Generative AI For Their Media Buys - AdExchanger
Meet The Ad Tech Players Using Generative AI For Their Media Buys  AdExchanger

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion - Modern Retail
Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion  Modern Retail

Lamar Advertising (NASDAQ:LAMR) Shares Acquired by Raleigh Capital Management Inc. - Defense World
Lamar Advertising (NASDAQ:LAMR) Shares Acquired by Raleigh Capital Management Inc.  Defense World

The role of CMO in driving success for CXOs - ETBrandEquity
The role of CMO in driving success for CXOs  ETBrandEquity

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