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How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations. I'm going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

1. Curiosity
2. Because / Reason Why
3. Greed

Curiosity

What is it? Curiosity can be defined as "the desire to know the unexplored" in simple terms. People want to know things that many others don't know. They like to discover the 'secrets' that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don't Want You To Know
* Msteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying

People don't want

* How to Diet Successfully or
* A Guide to Buying Cars

for example. First set of titles surely outshines the second set of titles because the former takes advantage of curiosity. You must design your advertising in a way that arouses curiosity. Getting to see the powerful of curiosity? (When compared the two sets above)

Because / Reason Why

Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it's probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn't you and I think the same way when we see a similar message?

Give them a true believable reason. For example, let's say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it's your "slow time" and you need to pay your staff anyway.

Don't you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed

People are greedy. I'm not talking about food but 'greedy' in a marketing perspective. Everybody feels from "what's in it for me" syndrome. They really want to know how your product can benefit them. Notice that, the "customer's will buy benefits and not products". Confused? You'll see what I mean in a minute.

Analyze the following list of benefits written about a digital camera.

* Can store over 200 photos
* Supports every color you can see
* Manual included so you can start even if you have no previous experience

This will certainly open the eyes of a person who has an idea of bu'ying a camera one day. This is in complete contrast to the following, where the 'product' is described.

* Has a memory of 6000k
* Supports 16-bit colors
* 60-page manual included

Customers don't want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by bu'ying your produc't. You can then describe the prod'uct itself, when they are looking for more information.

To make this point clearer, understand that,

"Customer's will bu'y benefits and 'not' the features."

Okay.. What's the difference between features and benefits? Features describe the product itself - what it has. Benefits describe the advantages a customer gets by bu'ying the product. The first list above is a benefits list and the second is a features list.

Benefits will drive customers to explore more information about the product. This is when you should give them the features and describe the product itself. To summarize, get customers into looking for more info by telling them the benefits and then describe the prod'uct. This will assure the best results.

I laid out just 3 powerful tactics here. There are many more 'explored' and 'unexplored' secrets, and hope you can discover a few too. Please let me know if you do. I hope this information was helpful to you and wish you good luck and success in your future mark'eting efforts.

Fahad Hassen is the publisher of "Forbidden Psychological Secrets" eBook, which has over 25 proven secrets of controlling your customer's 'subconcoius' mind and influencing them to b'uy from you.

Visit his site at http://www.mafoor.com/forbidden.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 15 / 2019

Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative - Adweek
Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative  Adweek

Novices should have the opportunity for to make outstanding work, too.


Google says it competes with 'lots of companies' in advertising — here's the hole in that argument - CNBC
Google says it competes with 'lots of companies' in advertising — here's the hole in that argument  CNBC

A new blog post from Google claims the ad tech industry is a 'healthy marketplace'


Google's ad business will be scrutinized like never before in antitrust investigation - CNBC
Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Why am I seeing this ad? AI, ML & human error in advertising - TechCrunch
Why am I seeing this ad? AI, ML & human error in advertising  TechCrunch

Ad platforms create equal opportunities for businesses but not equal outcomes. They're mostly marketed as self-*service* and easy to use, however, there are new ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem - Adweek
Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


Longtime R&R Advertising Leader Nancy Hoff Dies - Radio & Television Business Report
Longtime R&R Advertising Leader Nancy Hoff Dies  Radio & Television Business Report

On October 5, 1973, trade publication Radio and Records debuted. Nancy Hoff was there, in a chief role within the advertising department. Except for a brief.


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO - Business Insider
Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


Why marketers struggle to integrate in-app advertising - AdAge.com
Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows - Yahoo Finance
Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


Google Advertising Practices Targeted in US Antitrust Probe - NDTV
Google Advertising Practices Targeted in US Antitrust Probe  NDTV

State attorneys general investigating whether Google is engaged in monopolistic behavior are planning to take a deep look into the tech giant's advertising ...


A Million-Dollar Reach For Building Advertising Clients - Radio & Television Business Report
A Million-Dollar Reach For Building Advertising Clients  Radio & Television Business Report

With the Association of National Advertisers (ANA)'s "Masters of Marketing" conference scheduled for the first days of October in Orlando, now is the time for.


Alaska joins investigation into Google advertising - Cordova Times
Alaska joins investigation into Google advertising  Cordova Times

Alaska has joined in a multistate, bipartisan antitrust investigation to determine whether tech giant Google's overarching control of online advertising markets ...


Gary Garner, longtime retail advertising director for Telegram, dies - Temple Daily Telegram
Gary Garner, longtime retail advertising director for Telegram, dies  Temple Daily Telegram

Gary Garner, the Temple Daily Telegram's longtime retail advertising director, died Friday at age 70.


Major grocery retailers to pilot digital in-store advertising - Chain Store Age
Major grocery retailers to pilot digital in-store advertising  Chain Store Age

Albertsons Safeway, Southeastern Grocers, and Weis Markets will help launch a new in-store digital media network. Marketing solutions provider News America ...


When A Recession Comes, Don't Stop Advertising - Forbes
When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Nascar shifts gears on gun advertisements - Abccolumbia.com
Nascar shifts gears on gun advertisements  Abccolumbia.com

Nascar is shifting its gears on what it deems as acceptable advertising. This summer the racing organization reportedly rejected ads from several gun companies ...


Despite GDPR, Programmatic Advertising Is Still Growing in Europe - Adweek
Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts - Adweek
Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Google's advertising practices are being investigated by almost every U.S. state - AdAge.com
Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns - Search Engine Journal
Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


Facebook removes altered Conservative advertisement - BBC News
Facebook removes altered Conservative advertisement  BBC News

Facebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...


TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019 - MediaPost Communications
TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019  MediaPost Communications

On Tuesday of this week, I was in Toronto participating in the Future of TV Advertising Forum Canada, a conference about the future of our business. I attend a ...


Advertisers slapped with infringement notices for non-compliant advertising of therapeutic goods - JD Supra
Advertisers slapped with infringement notices for non-compliant advertising of therapeutic goods  JD Supra

Advertisers are reminded the Therapeutic Goods Advertising Code 2018 (TGAC) was recently amended by the Therapeutic Goods Amendment (Therapeutic ...


Advertising Group Builds Internal Resource for Boosting Marketing Measurement - Associations Now
Advertising Group Builds Internal Resource for Boosting Marketing Measurement  Associations Now

After years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing an internal program that ...


The Athletic Ventures Outside the Paywall and Into Advertising - Bloomberg
The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How - Forbes
He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How  Forbes

In today's digital economy there's a strategy you can use to supercharge your sales without spending money on marketing and advertising.


You guys suck! The dos and don'ts of comparative advertising - AdAge.com
You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising - AdExchanger
Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking - CNBC
Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


FDA warns Juul for misleading advertising - Axios
FDA warns Juul for misleading advertising  Axios

The FDA sent a warning letter to Juul on Monday threatening fines and/or product seizure for misleadingly marketing its vaping technology — especially in its ...


Advice For Cannabis And CBD Advertising and Marketing - Forbes
Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising? - The Boston Globe
Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for The CW - Broadcasting & Cable
Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for The CW  Broadcasting & Cable

Today we're continuing our series of deep dives on major networks with a look at The CW. We examined recent advertising and viewership trends from the ...


In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks - GeekWire
In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks  GeekWire

Amazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant's name, trademarks and branding to dupe people into clicking on links ...


Guide to Native Advertising - Columbia Journalism Review
Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Native advertising may jeopardize the legitimacy of newsrooms - Columbia Journalism Review
Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Climate facts subject to rules on partisan advertising in Canada - Science Magazine
Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


What a Clean Room Means for Amazon Advertising - Adweek
What a Clean Room Means for Amazon Advertising  Adweek

Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...


Haverhill City Council to tackle marijuana advertising - Eagle-Tribune
Haverhill City Council to tackle marijuana advertising  Eagle-Tribune

HAVERHILL — The Haverhill City Council may be the first local government in the state to tackle the issue of retail marijuana advertising.


Facebook Tightens Rules on Verifying Political Advertisers - The New York Times
Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


With “Retargeted” Advertising, Sooner Is Better Than Later - Stanford Report
With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer - Forbes
Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


Microsoft’s Responsive Search Ads Now Available to All Advertisers - Search Engine Journal
Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


Cross Platform and Mobile Advertising Market- A comprehensive assessment of current dynamics and emerging avenues - NewsVarsity
Cross Platform and Mobile Advertising Market- A comprehensive assessment of current dynamics and emerging avenues  NewsVarsity

The on-screen time per person globally is on the rise, with the ubiquity of connected devices coupled with the explosion of online *content* creation. Online ...


Are 'Tesla-Killers' Free Advertising for Tesla? - Market Realist
Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


NFL Signs Content and Advertising Deal With Reddit - The Wall Street Journal
NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Amazon Advertising Adds Merkle to Partner Directory - EcommerceBytes
Amazon Advertising Adds Merkle to Partner Directory  EcommerceBytes

Merkle has become an Amazon Advertising partner in Amazon's “Find-a-Partner” directory. Merkle is a marketing agency for large companies that helps brands ...


Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate - Fox News
Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate  Fox News

Sen. Bernie Sanders, I-Vt. went after ABC at the third Democratic debate Thursday night over its advertisers from the health care industry.


Harness the Full Capabilities of the Advertising Marketplace with Automation - AdExchanger
Harness the Full Capabilities of the Advertising Marketplace with Automation  AdExchanger

This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video ...


Gen Z And The Rise Of Optimized Out-Of-Home Advertising 09/12/2019 - MediaPost Communications
Gen Z And The Rise Of Optimized Out-Of-Home Advertising 09/12/2019  MediaPost Communications

Gen Z and Millennials are in control. They want relevant *content* to be how they want it and when they want it. This isn't just true for their devices -- it's true for the ...


Cy-Hawk game broadcast will include Biden advertisement - Iowa State Daily
Cy-Hawk game broadcast will include Biden advertisement  Iowa State Daily

Iowans have seen political commercials during big football games in past years, and Saturday's Cy-Hawk game will feature more of the same.


Twitter blocks state-controlled media outlets from advertising on its social network - TechCrunch
Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


FTC Issues Warning Letters to Companies Advertising Their CBD-Infused Products as Treatments for Serious Diseases - Ad Law Access
FTC Issues Warning Letters to Companies Advertising Their CBD-Infused Products as Treatments for Serious Diseases  Ad Law Access

On Tuesday, the FTC issued warning letters to three companies selling CBD products. The companies, which FTC did not identify publicly, allegedly.


How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush - MarTech Series
How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush  MarTech Series

DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising *content* that fosters ...


Google, Facebook rebuff Russia over political advertising accusation - Reuters
Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


Midnight Moment highlights art in Times Square in honor of Advertising Week - The Drum
Midnight Moment highlights art in Times Square in honor of Advertising Week  The Drum

The Midnight Moment is an artistic takeover of the digital screens in Times Square – advertising's biggest outdoor venue – where three minutes each day are ...


Samsung and Heinz found advertising next to fake 'cancer cure' videos on YouTube - The Drum
Samsung and Heinz found advertising next to fake 'cancer cure' videos on YouTube  The Drum

YouTube has become embroiled in a *fresh* ad safety scandal following revelations that big-name brands including Samsung, Grammarly and Kraft Heinz have ...


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media - Adweek
Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


These companies thank farmers in their advertising. Here’s what happens on social - AGDAILY
These companies thank farmers in their advertising. Here’s what happens on social  AGDAILY

Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.


5 tips to get started in podcast advertising - AdAge.com
5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


'Get ready for Brexit' advertising campaign launches - BBC News
'Get ready for Brexit' advertising campaign launches  BBC News

An information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a ...


Sajid Javid reported to advertising watchdog over no-deal Brexit cheap cigarettes tweet - Mirror Online
Sajid Javid reported to advertising watchdog over no-deal Brexit cheap cigarettes tweet  Mirror Online

EXCLUSIVE: Labour's Deputy Leader Tom Watson, has reported the message to the Advertising Standards Authority.


Why in the world do we have direct-to-consumer drug advertising? - STAT
Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


Microsoft opens responsive search ads beta to all advertisers - Search Engine Land
Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


Google Chrome’s new anti-fingerprinting controls will still allow advertisers to track you - Vox.com
Google Chrome’s new anti-fingerprinting controls will still allow advertisers to track you  Vox.com

Under mounting pressure from the public, Google, like Facebook, says it now wants to give users more control over their data that it shares with advertisers.


Facebook denies it is to blame after Russian political advertising accusation - Reuters
Facebook denies it is to blame after Russian political advertising accusation  Reuters

Facebook said on Monday that advertisers, not it, were responsible for complying with local election laws after Russia accused the tech giant of allowing political ...


How to Prove Value as Advertisers 'Take Back Control' - Adweek
How to Prove Value as Advertisers 'Take Back Control'  Adweek

S4 Capital chief Sir Martin Sorrell says that 'every single client is looking at in-housing.'


Lamar Advertising (NASDAQ:LAMR) Rating Increased to Hold at BidaskClub - TechNewsObserver
Lamar Advertising (NASDAQ:LAMR) Rating Increased to Hold at BidaskClub  TechNewsObserver

BidaskClub upgraded shares of Lamar Advertising (NASDAQ:LAMR) from a sell rating to a hold rating in a report published on Friday, August 30th, BidAskClub ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now - Search Engine Journal
7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Regardless of your business or goals, there are several out-of-the-box ideas for targeting and ads that can be applied to your advertising plan if you think more ...


How to use Amazon and advertising to build a D2C startup - TechCrunch
How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


Addressable advertising leads IBC catwalk - Rethink Research
Addressable advertising leads IBC catwalk  Rethink Research

A recent spate of deployments and trials coupled with coming of age for hybrid TV platforms has pushed addressable advertising to front stage in time for this ...


Here's what you need to know in advertising and media this week - INSIDER
Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Travel Wisconsin looks to expand advertising into new markets - Madison.com
Travel Wisconsin looks to expand advertising into new markets  Madison.com

In an effort to draw more travelers to the state, Travel Wisconsin seeks to expand marketing efforts into as many as three new Midwest communities.


Latest Innovative Report on Direct-to-Consumer Pharmaceutical Advertising Market 2019-2026 and Top Players involved in the market Like HARVARD POLITICAL REVIEW , MDedge ,FDA - Market Expert
Latest Innovative Report on Direct-to-Consumer Pharmaceutical Advertising Market 2019-2026 and Top Players involved in the market Like HARVARD POLITICAL REVIEW , MDedge ,FDA  Market Expert

The Research Insights has announced an analytical data titled as Direct-to-Consumer Pharmaceutical Advertising market. Demanding trends have been ...


'Data has changed the way brands view us': Disney chief to chair The Drum Digital Advertising Awards US - The Drum
'Data has changed the way brands view us': Disney chief to chair The Drum Digital Advertising Awards US  The Drum

On the 25th anniversary of the first digital ad, The Drum Digital Advertising Awards US will once again be celebrating and rewarding the teams, individuals and ...


Advertising casualties of the pivot to privacy - Digiday
Advertising casualties of the pivot to privacy  Digiday

It's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...


DTC darling Glossier makes first foray into TV advertising - The Drum
DTC darling Glossier makes first foray into TV advertising  The Drum

Makeup brand Glossier is embarking on its most wide-ranging campaign to date – an initiative that will see it broadcast TV advertising for the first time.


AMD to pay out $12.1 million in false advertising class action suit over Bulldozer chips - Circuit Breaker
AMD to pay out $12.1 million in false advertising class action suit over Bulldozer chips  Circuit Breaker

AMD has agreed to a $12.1 million settlement in a class action lawsuit for some customers who bought its FX-8000 / 9000 CPUs built on its 2011 Bulldozer ...


Tell us: Which federal party leader has the best advertisement? - Yahoo News
Tell us: Which federal party leader has the best advertisement?  Yahoo News

With the first debate of the federal election campaign under our belts, Canadians will spend the next five weeks evaluating which party, and leader, is the best ...


Tucker Carlson’s Fox News Show Loses More Advertisers - The New York Times
Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026 - OnYourDesks
Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026  OnYourDesks

Home · 2019 · September · 14; Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026.


Epoch Times banned from advertising on Facebook after breaking ad rules - The Verge
Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...


How One Creative Is Facilitating More Opportunities for Women in Advertising - Adweek
How One Creative Is Facilitating More Opportunities for Women in Advertising  Adweek

Laura Visco is changing the narrative, one invisible talent at a time.


Twitter bans advertising from state-controlled news outlets - Engadget
Twitter bans advertising from state-controlled news outlets  Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...


The Pitch: Advertising and marketing news for 9.10.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 9.10.19  RichmondBizSense

Work Labs produced naming, logo and social media *content* for Old Hollywood Light Co., a Richmond-based movie light restorer. Work's Cabell Harris was ...


Juul And Other E-Cig Makers Are Free To Advertise, Though Big Tobacco Can't : Shots - Health News - NPR
Juul And Other E-Cig Makers Are Free To Advertise, Though Big Tobacco Can't : Shots - Health News  NPR

Though tobacco ads have been banned from TV for about 50 years, the marketing of electronic cigarettes isn't constrained by the law. Public health advocates ...


After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back - Adweek
After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back  Adweek

You don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike to ...


ITV taps Imagine for advertising upgrade - Digital TV Europe
ITV taps Imagine for advertising upgrade  Digital TV Europe

Imagine Communications' Landmark II advertising sales solution has been chosen by UK commercial broadcaster ITV as an upgrade to better manage linear ...


Toy Show is worth €250k in advertising revenue for RTE - Independent.ie
Toy Show is worth €250k in advertising revenue for RTE  Independent.ie

RTE's Late Late Toy Show is worth at least €258000 in advertising revenue to the cash-strapped station.


Fox News advertisers get a direct line to the Viewer-in-Chief - AdAge.com
Fox News advertisers get a direct line to the Viewer-in-Chief  AdAge.com

Fox's political-ad spending reports show robust spending on programs that figure in Trump's viewing habits.


Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns - Search Engine Land
Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns  Search Engine Land

Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process ...


Local media company connects Latinx community with advertisers - - Santa Monica Daily Press
Local media company connects Latinx community with advertisers -  Santa Monica Daily Press

A local media company is helping advertisers target the next big thing in the media world — Hispanic audiences. HCode, founded by Santa Monica resident ...


Weedmaps to stop advertising unlicensed pot businesses - The Associated Press
Weedmaps to stop advertising unlicensed pot businesses  The Associated Press

LOS ANGELES (AP) — The major online pot shop directory and cannabis marketplace Weedmaps announced Wednesday that it will no longer allow ...


Liberals Have Spent Over $11,000 In Twitter Campaign Advertising - HuffPost Canada
Liberals Have Spent Over $11,000 In Twitter Campaign Advertising  HuffPost Canada

OTTAWA — An Liberal ad campaign worth over $11,000 is the first purchase recorded in Twitter's new transparency centre for Canadian political ads.


CNN will stop running Juul and other e-cigarette ads after vaping deaths - The Verge
CNN will stop running Juul and other e-cigarette ads after vaping deaths  The Verge

CNN will no longer run ads for Juul or other e-cigarettes, following reports of a deadly lung illness linked to them. The Daily Beast reports that CNN Worldwide ...


Lamar Advertising Company (LAMR) Ex-Dividend Date Scheduled for September 13, 2019 - Nasdaq
Lamar Advertising Company (LAMR) Ex-Dividend Date Scheduled for September 13, 2019  Nasdaq

Lamar Advertising Company ( LAMR ) will begin trading ex-dividend on September 13, 2019. A cash dividend payment of $0.96 per share is scheduled to.


Explore Brevard Launches Its New Advertising Campaign – Brevard, NC - The Transylvania Times
Explore Brevard Launches Its New Advertising Campaign – Brevard, NC  The Transylvania Times

Explore Brevard is excited to announce the launch of its new advertising campaign “The Heart of Adventure.” This new campaign highlights the.


How Richard Avedon Shaped the America in Your Head - The Cut
How Richard Avedon Shaped the America in Your Head  The Cut

We all know the Richard Avedon style of portraiture, but he also shot thousands of advertisements, many in color, most very different from his editorial work. Here ...


Dozens of states prepare antitrust probe of Google’s advertising practices - WTVR CBS 6 News
Dozens of states prepare antitrust probe of Google’s advertising practices  WTVR CBS 6 News

More than half of the country's state attorneys general are readying an antitrust investigation into Google's advertising practices, with an announcement of the ...


Lawmakers Approve Bill Allowing California Collegiate Athletes To Take Money From Advertisers - CBS Sacramento
Lawmakers Approve Bill Allowing California Collegiate Athletes To Take Money From Advertisers  CBS Sacramento

SACRAMENTO (CBS/AP) – Lawmakers have approved a bill allowing athletes at California colleges to take money from advertisers, in defiance of NCAA rules.


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