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Take Advantage of Your Foes


Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have had to be so supportive. How long would it take to a Finn or a Bulgarian to provoke any reaction?

Whoever you are, whatever your activity, there are people who dislike you. The faster you sift them, the faster you can take care of the others. It is not only a matter of business; it is also good for your personal life. To know who your foes are and where they stand will avoid you a lot of trouble.

The easiest way to separate the grain from the bran and recognize your foes? Tell the truth! Your truth is bound to shock somebody else's. Of course, if the only truth you have to reveal is "The sky is above the roof", the results may be disappointing; though, do not take it for granted. A short research on the internet will show you how "burning" the question of the rotundity of the earth still is.

By telling your customers what you deeply think they must know, you will do them and yourself a service; if they agree, they will appreciate your opinion as well as your straightforwardness; if they disagree, either they will mill your grain: each time they will repeat your words there will be an opportunity that they reach someone you have not reached yet, or they will prevent you from wasting time with them. Allow your foes to do you this service: spending more time doing the things that get you great results. Thanks to them, you will be more successful.

The lukewarm customer is so difficult to convince that the actual purchase, if it happens! hardly pays for the trouble of selling it. The like minded and like hearted customer is already convinced. He comes to buy and he will come back if your service corresponds to what you announced. So, act and speak to freeze or to burn, never in order to smooth your way... or go back to your previous job and obey your boss.

Gabrielle Guichard is a French teacher who can be listened to on FrenchPodcasting.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. August / 21 / 2017

Advertising Is Commoditized -- But You Don't Have To Be - Forbes

Forbes

Advertising Is Commoditized -- But You Don't Have To Be
Forbes
Advertising isn't just industrialized. Thanks to Henry Ford's example, it's commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an entire class of craftspeople.


TV Advertising Is Challenging, But Measurement Offers A Lifeline - AdExchanger

TV Advertising Is Challenging, But Measurement Offers A Lifeline
AdExchanger
Many claim TV advertising is dead, or at least dying. As digital alternatives emerge for advertisers and content consumption patterns shift from TV toward digital and on-demand services, advertisers may be reluctant to enter TV advertising or question ...


News Tribune hires new advertising director - Duluth News Tribune

Duluth News Tribune

News Tribune hires new advertising director
Duluth News Tribune
Megan Wedel started as the News Tribune's advertising director this month, taking on an established sales and marketing team that connects businesses with audiences across the Northland. "There are a lot of things that are impressive about Megan — she ...


Dale Spina Dead: Former Warner Bros. Advertising Executive Was ... - Hollywood Reporter

Hollywood Reporter

Dale Spina Dead: Former Warner Bros. Advertising Executive Was ...
Hollywood Reporter
He was the co-head of the studio's in-house Idea Place and came up with poster copy for 'Chariots of Fire.'

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Immersv raises $10.5M to shake up mobile advertising with some ... - TechCrunch

TechCrunch

Immersv raises $10.5M to shake up mobile advertising with some ...
TechCrunch
Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to improve mobile advertising, not only on headset but smartphones as well. For now ...

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$0 In Tesla Advertising = 455000 Model 3 Reservation List - CleanTechnica

CleanTechnica

$0 In Tesla Advertising = 455000 Model 3 Reservation List
CleanTechnica
Have you ever wondered why you haven't seen a glitzy TV commercial for Tesla's new Model 3? According to Advertising Age*, “Tesla still doesn't need [any] paid advertising to make sales.” E.J. Schultz reports that, “even as the Model 3 goes on sale for ...

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Complex Networks, Fuse Media to Offer Joint Advertising Packages - Variety

Variety

Complex Networks, Fuse Media to Offer Joint Advertising Packages
Variety
“This alliance is an organic extension of our brand and with Fuse, we have identified a truly like-minded partner interested in offering both the audience and the advertising community the untraditional and unexpected,” said Rich Antoniello, CEO of ...

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Become a master of digital advertising with this bundle for only $29! - Windows Central

Windows Central

Become a master of digital advertising with this bundle for only $29!
Windows Central
Digital advertising and marketing is an ever-growing field where money is made every time someone clicks on an ad. It seems pretty straightforward, right? But if you want to learn how to make some real coin on the internet with your website you'll need ...


10 Years On: The iPhone's Impact On Advertising - Forbes

Forbes

10 Years On: The iPhone's Impact On Advertising
Forbes
One industry that the iPhone has had an unquestioningly huge impact on is digital advertising. In 2007, worldwide mobile advertising spend amounted to a paltry $1.7 billion, whereas this year it will amount to $143 billion. Within just 10 years, this ...


6 Stars That Are Taking The Advertising World By Storm - soompi

soompi

6 Stars That Are Taking The Advertising World By Storm
soompi
Stars and advertisements are inextricably bound up with each other: stars gain recognition by appearing in ads, and advertisement companies gain profit by utilizing a star's image. The freshest and trendiest stars receive endless offers from companies ...

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