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Take Advantage of Your Foes


Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have had to be so supportive. How long would it take to a Finn or a Bulgarian to provoke any reaction?

Whoever you are, whatever your activity, there are people who dislike you. The faster you sift them, the faster you can take care of the others. It is not only a matter of business; it is also good for your personal life. To know who your foes are and where they stand will avoid you a lot of trouble.

The easiest way to separate the grain from the bran and recognize your foes? Tell the truth! Your truth is bound to shock somebody else's. Of course, if the only truth you have to reveal is "The sky is above the roof", the results may be disappointing; though, do not take it for granted. A short research on the internet will show you how "burning" the question of the rotundity of the earth still is.

By telling your customers what you deeply think they must know, you will do them and yourself a service; if they agree, they will appreciate your opinion as well as your straightforwardness; if they disagree, either they will mill your grain: each time they will repeat your words there will be an opportunity that they reach someone you have not reached yet, or they will prevent you from wasting time with them. Allow your foes to do you this service: spending more time doing the things that get you great results. Thanks to them, you will be more successful.

The lukewarm customer is so difficult to convince that the actual purchase, if it happens! hardly pays for the trouble of selling it. The like minded and like hearted customer is already convinced. He comes to buy and he will come back if your service corresponds to what you announced. So, act and speak to freeze or to burn, never in order to smooth your way... or go back to your previous job and obey your boss.

Gabrielle Guichard is a French teacher who can be listened to on FrenchPodcasting.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. January / 24 / 2020

City of Newport working to approve an advertising and promotion commission - KAIT
City of Newport working to approve an advertising and promotion commission  KAIT

Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader - Inc.
Yes, Mr. Peanut Is Dead. But Old-School Advertising Is Even Deader  Inc.

LSU's Playoff run results in $200 million advertising exposure - 247Sports
LSU's Playoff run results in $200 million advertising exposure  247Sports

Advertising Reporting Comes Of Age - Yahoo Finance
Advertising Reporting Comes Of Age  Yahoo Finance

Why VIZIO Is Getting Into The Advertising Business - Forbes
Why VIZIO Is Getting Into The Advertising Business  Forbes

The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions - MarTech Series
The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions  MarTech Series

NC animal shelter advertising 'World's Worst Cat' for adoption - KKTV 11 News
NC animal shelter advertising 'World's Worst Cat' for adoption  KKTV 11 News

Out of Home Advertising Association of America Launches Biweekly News Service - MarTech Series
Out of Home Advertising Association of America Launches Biweekly News Service  MarTech Series

The Fastest Way to Kill Podcast Advertising - MarTech Series
The Fastest Way to Kill Podcast Advertising  MarTech Series

Alcohol Trends and Super Bowl Political Advertising - Harvard Business Review
Alcohol Trends and Super Bowl Political Advertising  Harvard Business Review

Pittsburgh ad agency enters Baltimore - Pittsburgh Business Times
Pittsburgh ad agency enters Baltimore  Pittsburgh Business Times

Online Advertising Market 2020 Size, Share, Trends With Major Players – Amazon.Com Inc, Aol Inc / Oath Inc (Verizon Communications Inc), Baidu (Nanjing Marketing Group Ltd) - Associated Press
Online Advertising Market 2020 Size, Share, Trends With Major Players – Amazon.Com Inc, Aol Inc / Oath Inc (Verizon Communications Inc), Baidu (Nanjing Marketing Group Ltd)  Associated Press

Top Advertisers, Media Platforms Get Tough on Harmful Online Content - Adweek
Top Advertisers, Media Platforms Get Tough on Harmful Online Content  Adweek

A New Audience-Based TV Advertising Tool, From Ampersand - Radio & Television Business Report
A New Audience-Based TV Advertising Tool, From Ampersand  Radio & Television Business Report

Yellow cab industry bashes proposal to let Uber and Lyft cars have rooftop advertising - Crain's New York Business
Yellow cab industry bashes proposal to let Uber and Lyft cars have rooftop advertising  Crain's New York Business

TWRA warns of scam website advertising TN fishing license - WKRN News 2
TWRA warns of scam website advertising TN fishing license  WKRN News 2

Massage Envy ramps up advertising for fast facials - Glossy
Massage Envy ramps up advertising for fast facials  Glossy

Colorism -- The Elephant In The Advertising Room 01/23/2020 - MediaPost Communications
Colorism -- The Elephant In The Advertising Room 01/23/2020  MediaPost Communications

Looking Forward: What Will 2020 Bring for Digital Advertising? - MarTech Series
Looking Forward: What Will 2020 Bring for Digital Advertising?  MarTech Series

Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service - MarTech Series
Cubic Partners With Paragon Vitamins to Advertise Within Its Loyalty-Based Advertising Service  MarTech Series

Inside Linn's: Folded letter conceals advertising broadside - Linn's Stamp News
Inside Linn's: Folded letter conceals advertising broadside  Linn's Stamp News

Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising - Mobile Marketer
Bloomberg: TikTok owner seeks US CEO to potentially oversee app's advertising  Mobile Marketer

How Advertising Technology Will Cement Streaming's Dominance Over Cable - Motley Fool
How Advertising Technology Will Cement Streaming's Dominance Over Cable  Motley Fool

LSU's championship run earned $200 million in free advertising for the university - WBRZ
LSU's championship run earned $200 million in free advertising for the university  WBRZ

Making The Most Of This Year's Advertising Budgets: 15 Expert Tips - Forbes
Making The Most Of This Year's Advertising Budgets: 15 Expert Tips  Forbes

Advertisers see early promise in TikTok’s self-serve ad platform - Digiday
Advertisers see early promise in TikTok’s self-serve ad platform  Digiday

Eye-catching or an eyesore? Motorists weigh in on LED advertising trucks - Jakarta Post
Eye-catching or an eyesore? Motorists weigh in on LED advertising trucks  Jakarta Post

Advertising 2045: The Tipping Point of the New Majority - MediaVillage
Advertising 2045: The Tipping Point of the New Majority  MediaVillage

Social media advertising by retailers to hit nearly $65 billion - Chain Store Age
Social media advertising by retailers to hit nearly $65 billion  Chain Store Age

Discover Financial returns to Super Bowl advertising - Crain's Chicago Business
Discover Financial returns to Super Bowl advertising  Crain's Chicago Business

How YouTube shields advertisers (not viewers) from harmful videos - Quartz
How YouTube shields advertisers (not viewers) from harmful videos  Quartz

CES Proves Advertising’s Future Will be Shaped by Manufacturers - Broadcasting & Cable
CES Proves Advertising’s Future Will be Shaped by Manufacturers  Broadcasting & Cable

Online restaurant reservations quickly becoming targeted advertising | Dining - Greensboro News & Record
Online restaurant reservations quickly becoming targeted advertising | Dining  Greensboro News & Record

Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It? - MarTech Series
Can Dialogue Advertising Eliminate Much of Digital Ad Fraud as We Know It?  MarTech Series

Insurer must defend printing services firm in advertising injury case - Business Insurance
Insurer must defend printing services firm in advertising injury case  Business Insurance

Lamar Advertising Company Prices Private Offering of Senior Notes - Yahoo Finance
Lamar Advertising Company Prices Private Offering of Senior Notes  Yahoo Finance

City Council, TLC talk merits of inside/outside advertising on for-hire vehicles - amNY
City Council, TLC talk merits of inside/outside advertising on for-hire vehicles  amNY

Super Bowl Preview: The Why and When of Big Game Advertising - SHOOT Online
Super Bowl Preview: The Why and When of Big Game Advertising  SHOOT Online

Northwest Georgia Bottle and Advertising Show coming to Cedartown museum on Feb. 1 - The Catoosa County News
Northwest Georgia Bottle and Advertising Show coming to Cedartown museum on Feb. 1  The Catoosa County News

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach - Digiday
The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach  Digiday

Netflix Needs Advertising Plus Subscriptions, Investor Says - Barron's
Netflix Needs Advertising Plus Subscriptions, Investor Says  Barron's

Are online advertising platforms a must for retailers? - RetailWire
Are online advertising platforms a must for retailers?  RetailWire

Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy? - MarTech Series
Influencers vs Advertising: How Has Consumer Mindset Changed the Way We Buy?  MarTech Series

Get Ahead of Competition With New SocialPeta Advertising Intelligence Database - Martechcube
Get Ahead of Competition With New SocialPeta Advertising Intelligence Database  Martechcube

Gojek and The Trade Desk Launch Advertising Partnership in Indonesia - Yahoo Finance
Gojek and The Trade Desk Launch Advertising Partnership in Indonesia  Yahoo Finance

Advertising veterans team up to launch specialist press agency - City A.M.
Advertising veterans team up to launch specialist press agency  City A.M.

Presidential candidates spend estimated $4 million on QCA TV advertisements in January - KWQC-TV6
Presidential candidates spend estimated $4 million on QCA TV advertisements in January  KWQC-TV6

With an influencer advisory board, Clorox is changing up its YouTube advertising strategy - Digiday
With an influencer advisory board, Clorox is changing up its YouTube advertising strategy  Digiday

NBCUniversal Exec Touts Peacock Advertising Ambitions - Hollywood Reporter
NBCUniversal Exec Touts Peacock Advertising Ambitions  Hollywood Reporter

Advertising As We Know It Is Dead - Forbes
Advertising As We Know It Is Dead  Forbes

Programmatic Advertising Is Driving Rapid Growth in Mobile Video - eMarketer
Programmatic Advertising Is Driving Rapid Growth in Mobile Video  eMarketer

Super Bowl advertisers embrace diversity ... cautiously - AdAge.com
Super Bowl advertisers embrace diversity ... cautiously  AdAge.com

Advertising industry steering clear of political fray - Greater Baton Rouge Business Report
Advertising industry steering clear of political fray  Greater Baton Rouge Business Report

Is the Viral Non-Ad Ad the Future of Advertising? - The New York Times
Is the Viral Non-Ad Ad the Future of Advertising?  The New York Times

What Consumers Should Know Regarding Misleading Advertising - Legal Scoops
What Consumers Should Know Regarding Misleading Advertising  Legal Scoops

Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates - WAOW
Female-targeted advertising, UW-Madison drinking culture factors in high female alcohol death rates  WAOW

Your Digital Detox May Be Toxic for Advertising - The New York Times
Your Digital Detox May Be Toxic for Advertising  The New York Times

KSA claims victory in gambling advertising case - iGaming Business
KSA claims victory in gambling advertising case  iGaming Business

Google's call for change and what it means for advertisers - BioPharma Dive
Google's call for change and what it means for advertisers  BioPharma Dive

National Advertising Division Recommends Discontinuation of Product Performance and Health-Related "On The Go" Claims for Vital Proteins Collagen Peptide Single Use Dietary Supplement Stick Packs - PRNewswire
National Advertising Division Recommends Discontinuation of Product Performance and Health-Related "On The Go" Claims for Vital Proteins Collagen Peptide Single Use Dietary Supplement Stick Packs  PRNewswire

Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020 - MarTech Series
Why Audio Ads Should Be a Part of Your Advertising Strategy in 2020  MarTech Series

Amazon's Expanding Its Video-Advertising Business - The Motley Fool
Amazon's Expanding Its Video-Advertising Business  The Motley Fool

Stickers advertising white supremacist organization found on campus and in town - Middlebury Campus
Stickers advertising white supremacist organization found on campus and in town  Middlebury Campus

The Next Online Attack: Digital Advertising? - Lexology
The Next Online Attack: Digital Advertising?  Lexology

YouTube overhauls advertising, data collection on kids content - The Washington Post
YouTube overhauls advertising, data collection on kids content  The Washington Post

Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups - CNBC
Advertisers beg Google not to kill Chrome cookies without a plan B, warning it could hurt start-ups  CNBC

Two-Thirds of Advertising Campaigns Lack Personalisation - PerformanceIN
Two-Thirds of Advertising Campaigns Lack Personalisation  PerformanceIN

Lazy Advertising Thinking Is A Deadly Sin - Forbes
Lazy Advertising Thinking Is A Deadly Sin  Forbes

Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser - The Motley Fool
Spotify's New Podcast Advertising Tool Had 'Major' Results for One Early Advertiser  The Motley Fool

36 of Madison Avenue's rising advertising stars under 36 - Business Insider Nordic
36 of Madison Avenue's rising advertising stars under 36  Business Insider Nordic

Cross Platform and Mobile Advertising Market NextGen Technological Advancements, Professional Survey and Future Industry Trends : . 2017 – 2025 – Dagoretti News - Dagoretti News
Cross Platform and Mobile Advertising Market NextGen Technological Advancements, Professional Survey and Future Industry Trends : . 2017 – 2025 – Dagoretti News  Dagoretti News

What Google’s Cookie Cull Means for Online Advertising in Australia - Which-50
What Google’s Cookie Cull Means for Online Advertising in Australia  Which-50

Direct-response advertisers report some early success with Snapchat’s dynamic ads - Digiday
Direct-response advertisers report some early success with Snapchat’s dynamic ads  Digiday

Political letters are considered advertisements - Spruce Pine Mitchell News
Political letters are considered advertisements  Spruce Pine Mitchell News

What Amazon Advertising Will Look Like in 2020 - Adweek
What Amazon Advertising Will Look Like in 2020  Adweek

TOUS is Under Fire for Allegedly Engaging in "Fraudulent" Advertising of Gold, Silver Jewelry - The Fashion Law
TOUS is Under Fire for Allegedly Engaging in "Fraudulent" Advertising of Gold, Silver Jewelry  The Fashion Law

Advertisers targeting children online - The Asean Post
Advertisers targeting children online  The Asean Post

Inside the Biggest 2020 Advertising War Against Trump - The New York Times
Inside the Biggest 2020 Advertising War Against Trump  The New York Times

Microsoft Advertising launches sweepstakes for advertisers - Search Engine Land
Microsoft Advertising launches sweepstakes for advertisers  Search Engine Land

W2O acquires advertising and medical education agency 21GRAMS - PMLiVE
W2O acquires advertising and medical education agency 21GRAMS  PMLiVE

Google Latest Desktop Change Blurring Lines Between Organic And Advertisements 01/23/2020 - MediaPost Communications
Google Latest Desktop Change Blurring Lines Between Organic And Advertisements 01/23/2020  MediaPost Communications

Facebook Revises Rules On Political Advertising - NPR
Facebook Revises Rules On Political Advertising  NPR

How the BBC is setting the bar for creative outdoor advertising - Econsultancy
How the BBC is setting the bar for creative outdoor advertising  Econsultancy

Spotify to Suspend Political Advertising - Wall Street Journal
Spotify to Suspend Political Advertising  Wall Street Journal

Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers - NPR
Study: Tinder, Grindr And Other Apps Share Sensitive Personal Data With Advertisers  NPR

Netflix Explains Its Aversion To Taking On Advertising, Again 01/23/2020 - MediaPost Communications
Netflix Explains Its Aversion To Taking On Advertising, Again 01/23/2020  MediaPost Communications

Microsoft Advertising to deprecate average position after all - Search Engine Land
Microsoft Advertising to deprecate average position after all  Search Engine Land

Comscore Television Viewing Data Helps Predict Advertising Audience Decline - MarTech Series
Comscore Television Viewing Data Helps Predict Advertising Audience Decline  MarTech Series

The streaming wars aim to kick off a new era in TV advertising - CNBC
The streaming wars aim to kick off a new era in TV advertising  CNBC

Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder - NBC News
Some Super Bowl advertisers concerned Trump, Bloomberg ads could steal their thunder  NBC News

Bloomberg’s Relentless Trolling Is Getting to Trump - Vanity Fair
Bloomberg’s Relentless Trolling Is Getting to Trump  Vanity Fair

Advertisers hope proposed digital tax is 'dead on arrival' - Baltimore Business Journal
Advertisers hope proposed digital tax is 'dead on arrival'  Baltimore Business Journal

NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push - Wall Street Journal
NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push  Wall Street Journal

Dating apps share personal data with advertisers, study says - We Live Security
Dating apps share personal data with advertisers, study says  We Live Security

Standard text ads will live on a bit longer, Microsoft Advertising says - Search Engine Land
Standard text ads will live on a bit longer, Microsoft Advertising says  Search Engine Land

Digital advertising to grow at 27% in 2020 to reach Rs 17,377 crore: DAN - Economic Times
Digital advertising to grow at 27% in 2020 to reach Rs 17,377 crore: DAN  Economic Times

Land Rover Evoque PHEV Spied Advertising Upcoming Powertrain - Motor1
Land Rover Evoque PHEV Spied Advertising Upcoming Powertrain  Motor1

Television’s Biggest Advertisers Spent Almost $10 Billion in 2019 - Adweek
Television’s Biggest Advertisers Spent Almost $10 Billion in 2019  Adweek

Facebook Says It Won’t Back Down From Allowing Lies in Political Ads - The New York Times
Facebook Says It Won’t Back Down From Allowing Lies in Political Ads  The New York Times

Meet the entrepreneur redefining the TV advertising industry - Business Leader
Meet the entrepreneur redefining the TV advertising industry  Business Leader

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