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Finding Your Target Market


Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.

While all of the above are equally important in achieving abundant sales, none of them will work at all if you don't target the people that are most likely to buy your products or services. These people are known as your target or niche market. Focusing in on your niche market will allow you to find only those that are ready, willing and able to buy what you have to offer.

Your niche market provides you the competitive edge over larger corporations because larger companies tend to market to a much broader range of people. Their promotions are more generalized and less focused. For them, the smaller markets are not worth bothering with. This now becomes your opportunity to capture those highly defined niche markets that they left behind.

Defining your Market

In order to find these people you must first determine who they are. This might sound like a simple or perhaps insignificant question at first but it can possibly make or break the success of your sales if you don't give it some serious thought. Here's how to get started.

Think about the following and jot down all those that might apply to people interested in your products or services. Don't rule out any category completely. Think about each group of people and how they might apply.

Age Group:

infants, Children, teens, young adults, baby boomers, middle aged, elderly or all.

Gender:

Male, female or both

Marital status:

single, married, divorced, widowed or all

Ethnic or religious backgrounds

Occupations:

Executives, doctors, lawyers, housewives, business owners, teachers, blue collar, white collar, students, out of work, etc.

Health Status:

healthy, diseased, home bound, active, sedentary, etc.

Interests:

sports, hiking, music, arts, computers, reading television, animals, home decorating, cars, walking, running, relaxation, health conscious, age conscious, physical fitness, etc.

Income status:

low income, middle income, high income, no income.

Education:

high school dropout, high school, college, MBA PHD, hates school, loves school, etc.

Certainly all categories are not listed above, however these can get you started on thinking about all the possibilities.

Next, it's important to determine what benefits you are offering. Examine your products or services carefully listing all the benefits that you can think of. Perhaps take a poll of your existing customers and ask them what it is they like about your products or services. What benefits them the most.

Once you have a listed all of the benefits, think about what people would be interested in these benefits based on your list above. Then put them together to assist you in reaching a market that will bring you sales.

Reaching Your Target Market

Search engines are the best way of finding a targeted market because those searching on the web can type in exactly what they are searching for and receive the targeted traffic the search engines so proudly advertise.

But attaining good placement on the search engines is often difficult and time consuming.

Ezines and newsletters are a very effective alternative.

Most ezines cover specific subjects such as finance, marketing, health, internet, etc. Your job will be to find an ezine whose topic matches your target market. To do this you must locate an ezine directory. Directories usually list contact information, advertising rates, and circulation. Once you find a targeted ezine then place your ad. Be sure your ad includes as many of your product benefits as the ad will allow.

The idea is to define your target market specifically enough so that you can find the appropriate place to advertise and then create sales messages that make your readers feel you are talking directly to them.

You'll be amazed at the amount of traffic you can receive by finding your target market and reaching them in the appropriate location.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. Elizabeth's sites can be viewed here: http://www.pro-marketing-online.com http://www.homenotion.com

Copyright © 2004 Adlite Enterprises All Rights Reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. July / 15 / 2020

Weis Markets ups its digital advertising game - Supermarket News
Weis Markets ups its digital advertising game  Supermarket News

Biden is advertising in Texas. That’s ominous for Trump. - The Washington Post
Biden is advertising in Texas. That’s ominous for Trump.  The Washington Post

Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M - Medical Marketing and Media
Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M  Medical Marketing and Media

AcuityAds Provides Update on Advertising Automation Platform Development - PRNewswire
AcuityAds Provides Update on Advertising Automation Platform Development  PRNewswire

Globo Named Anchor Partner Of Plug And Play's Media & Advertising Program - MarTech Series
Globo Named Anchor Partner Of Plug And Play's Media & Advertising Program  MarTech Series

Zimmerman Advertising CEO Is Stepping Down After Nearly 6 Years - Adweek
Zimmerman Advertising CEO Is Stepping Down After Nearly 6 Years  Adweek

IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact - IAB
IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

New president at American Advertising Federation Pittsburgh - Pittsburgh Business Times
New president at American Advertising Federation Pittsburgh  Pittsburgh Business Times

BYU advertising student promotes racial equality in Utah - Universe.byu.edu
BYU advertising student promotes racial equality in Utah  Universe.byu.edu

Advertising agency to give away $15K to women-owned businesses - LimaOhio.com
Advertising agency to give away $15K to women-owned businesses  LimaOhio.com

Amp spotlight: Straight talk on racism in advertising—and where to go from here - AdAge.com
Amp spotlight: Straight talk on racism in advertising—and where to go from here  AdAge.com

Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution - Business Wire
Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution  Business Wire

P&G advertising morphs into movie making - Cincinnati Business Courier
P&G advertising morphs into movie making  Cincinnati Business Courier

App Annie Ascend Unlocks Mobile Advertising and Monetization - PRNewswire
App Annie Ascend Unlocks Mobile Advertising and Monetization  PRNewswire

CommerceIQ Launches Industry's First Advertising Managed Service Enabling Consumer Brands - MarTech Series
CommerceIQ Launches Industry's First Advertising Managed Service Enabling Consumer Brands  MarTech Series

mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically - MarTech Series
mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically  MarTech Series

Podcast advertising is winning over Madison Avenue, with more upfront buys: IAB - AdAge.com
Podcast advertising is winning over Madison Avenue, with more upfront buys: IAB  AdAge.com

AdAdapted, Leading Add-to-List Mobile Advertising Platform, Secures Series A Funding - Food Dive
AdAdapted, Leading Add-to-List Mobile Advertising Platform, Secures Series A Funding  Food Dive

Alphabet's Non-Advertising Revenue Grows Fast - Seeking Alpha
Alphabet's Non-Advertising Revenue Grows Fast  Seeking Alpha

Ninth Circuit Finds No Coverage Under Advertising Liability Policy for Walmart’s Floor Display of Goods and Services Supplied by Insured Apparel Vendor - JD Supra
Ninth Circuit Finds No Coverage Under Advertising Liability Policy for Walmart’s Floor Display of Goods and Services Supplied by Insured Apparel Vendor  JD Supra

National Advertising Division Issues Decision on “100% Natural,” Satiety, and Curbing Cravings Claims - JD Supra
National Advertising Division Issues Decision on “100% Natural,” Satiety, and Curbing Cravings Claims  JD Supra

National advertising awards for Kapiolani CC students - UH System Current News
National advertising awards for Kapiolani CC students  UH System Current News

DealerSocket's DealerFire, Stream Companies partner to boost store advertising - Auto Remarketing
DealerSocket's DealerFire, Stream Companies partner to boost store advertising  Auto Remarketing

Advertisements in other cities are said to be promoting Corpus Christi as a vacation spot - KIIITV.com
Advertisements in other cities are said to be promoting Corpus Christi as a vacation spot  KIIITV.com

Tribune, business partners earn state advertising awards | Business - Walton Tribune
Tribune, business partners earn state advertising awards | Business  Walton Tribune

Lamar Advertising signs deal with Allegiant Stadium - Las Vegas Review-Journal
Lamar Advertising signs deal with Allegiant Stadium  Las Vegas Review-Journal

Mediaocean buys 4C Insights to form TV advertising giant - FierceVideo
Mediaocean buys 4C Insights to form TV advertising giant  FierceVideo

Google promises Fitbit data won’t be used for advertising - SlashGear
Google promises Fitbit data won’t be used for advertising  SlashGear

How Facebook keeps its biggest advertisers happy - Los Angeles Times
How Facebook keeps its biggest advertisers happy  Los Angeles Times

German Court: Tesla's "Autopilot" Is False Advertising - Futurism
German Court: Tesla's "Autopilot" Is False Advertising  Futurism

eMarketer Podcast: Digital Advertising Headwinds, Valuing Customer Data and What Comes After Coronavirus Ads? - eMarketer
eMarketer Podcast: Digital Advertising Headwinds, Valuing Customer Data and What Comes After Coronavirus Ads?  eMarketer

Apple disrupts digital advertising—again - AdAge.com
Apple disrupts digital advertising—again  AdAge.com

Three consumer trends impacting advertising in the reopening - MobileMarketing Magazine
Three consumer trends impacting advertising in the reopening  MobileMarketing Magazine

Provincetown strategically advertising to visitors during pandemic - News - Wicked Local Provincetown
Provincetown strategically advertising to visitors during pandemic - News  Wicked Local Provincetown

Is this advertising's best ever optical illusion? - Creative Bloq
Is this advertising's best ever optical illusion?  Creative Bloq

Global Programmatic Display Advertising Market 2025 current as well as the future challenges: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus - Cole of Duty
Global Programmatic Display Advertising Market 2025 current as well as the future challenges: Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus  Cole of Duty

Zulu Alpha Kilo hosts 24-hour livestream fundraiser to save the Advertising & Design Club of Canada - AdAge.com
Zulu Alpha Kilo hosts 24-hour livestream fundraiser to save the Advertising & Design Club of Canada  AdAge.com

App Annie launches 'Ascend' to boost mobile advertising - Netimperative
App Annie launches 'Ascend' to boost mobile advertising  Netimperative

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

Online Video Advertising Market 2027|• RevMob • Mars Media Group • Adwords • Matomy Media Group • MediaMath • AdColony - Cole of Duty
Online Video Advertising Market 2027|• RevMob • Mars Media Group • Adwords • Matomy Media Group • MediaMath • AdColony  Cole of Duty

How to achieve brand safety in digital advertising - SmartBrief
How to achieve brand safety in digital advertising  SmartBrief

Facebook Audience Network and AppsFlyer launch advertising measurement for gaming apps - Best Media Info
Facebook Audience Network and AppsFlyer launch advertising measurement for gaming apps  Best Media Info

The 2021 Ford Bronco Blitz Begins Tonight—Without Social Media Advertising - The Drive
The 2021 Ford Bronco Blitz Begins Tonight—Without Social Media Advertising  The Drive

Facebook May Ban Political Advertising - Variety
Facebook May Ban Political Advertising  Variety

Global Display Advertising System Market 2020 (North America, Europe, and Asia) expected to grow at CAGR of XX.XX % by 2024- DoubleClick Marin Software MediaMath Sizmek AdRoll Choozle Kenshoo Adobe - Sports Skylark
Global Display Advertising System Market 2020 (North America, Europe, and Asia) expected to grow at CAGR of XX.XX % by 2024- DoubleClick Marin Software MediaMath Sizmek AdRoll Choozle Kenshoo Adobe  Sports Skylark

Recent Research on Online Advertising Market Current and Future Analysis with Impact of COVID-19 Google, Facebook, Amazon, AOL - Cole of Duty
Recent Research on Online Advertising Market Current and Future Analysis with Impact of COVID-19 Google, Facebook, Amazon, AOL  Cole of Duty

Global Native Advertising Market Size and Shares Forecasts till 2027 | Exclusively Available at Reportspedia - Cole of Duty
Global Native Advertising Market Size and Shares Forecasts till 2027 | Exclusively Available at Reportspedia  Cole of Duty

Social Media Advertising Market (covid-19 update) upcoming business reports on size, shares, stocks and many more | forecasting report 2026 - Apsters News
Social Media Advertising Market (covid-19 update) upcoming business reports on size, shares, stocks and many more | forecasting report 2026  Apsters News

Trends of Social Media Advertising Software Market Reviewed for 2020 with Industry Outlook to 2026 - Cole of Duty
Trends of Social Media Advertising Software Market Reviewed for 2020 with Industry Outlook to 2026  Cole of Duty

Black Lives Matter: what have advertising's biggest agencies promised? - The Drum
Black Lives Matter: what have advertising's biggest agencies promised?  The Drum

Blockchain in Media, Advertising, and Entertainment Market – Major Technology Giants in Buzz Again | IBM, Microsoft, SAP - Cole of Duty
Blockchain in Media, Advertising, and Entertainment Market – Major Technology Giants in Buzz Again | IBM, Microsoft, SAP  Cole of Duty

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

Benefits Of Corporate Video Production In Advertising - eTurboNews | Trends | Travel News
Benefits Of Corporate Video Production In Advertising  eTurboNews | Trends | Travel News

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

PepsiCo will return to social media advertising when they better manage hate speech: CFO - Yahoo Finance
PepsiCo will return to social media advertising when they better manage hate speech: CFO  Yahoo Finance

The New Advertising Zeitgeist—Google’s US Ad Revenue To Decline - Forbes
The New Advertising Zeitgeist—Google’s US Ad Revenue To Decline  Forbes

Premier League clubs move to boycott advertising with firms that 'fuel hatred' - The Guardian
Premier League clubs move to boycott advertising with firms that 'fuel hatred'  The Guardian

Outdoor Advertising Machine Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026 - Cole of Duty
Outdoor Advertising Machine Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026  Cole of Duty

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Blockchain in Media, Advertising, and Entertainment Market is Thriving Worldwide | IBM, Microsoft, SAP - Cole of Duty
Blockchain in Media, Advertising, and Entertainment Market is Thriving Worldwide | IBM, Microsoft, SAP  Cole of Duty

Online Display Advertising Services Market Size, Revenue, Production, CAGR, Consumption, Gross Margin, Price By 2025- Key Players: Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll, Sizmek, Celtra Etc. - Apsters News
Online Display Advertising Services Market Size, Revenue, Production, CAGR, Consumption, Gross Margin, Price By 2025- Key Players: Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll, Sizmek, Celtra Etc.  Apsters News

Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution - ETBrandEquity.com
Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution  ETBrandEquity.com

Inflight Advertising Market Report Provide the Development Strategies Adopted by Key Industry Players to Understand Competitive Scenario of the Global Inflight Advertising Market - Cole of Duty
Inflight Advertising Market Report Provide the Development Strategies Adopted by Key Industry Players to Understand Competitive Scenario of the Global Inflight Advertising Market  Cole of Duty

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Programmatic Advertising Platform Market Set to Witness Huge Growth by 2026 | Rocket Fuel Inc., SmartyAds, The Trade Desk, RadiumOne, Inc.  3rd Watch News

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For 'Insta-brands,' boycotting Facebook ads isn't easy  Los Angeles Times

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The Future of Advertising: New content delivery models bring opportunities for advertisers  AdNews

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Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Peacock spent 70% more on advertising in build up to launch than Disney+ - Digital TV Europe
Peacock spent 70% more on advertising in build up to launch than Disney+  Digital TV Europe

Online Display Advertising Services Market 2020 Forecast Analysis by Covid-19 Impact, Top Key Players: Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll, Sizmek, Celtra, Marin Software, Yahoo Gemini - Cole of Duty
Online Display Advertising Services Market 2020 Forecast Analysis by Covid-19 Impact, Top Key Players: Criteo Dynamic Retargeting, DoubleClick Digital Marketing, AdRoll, Sizmek, Celtra, Marin Software, Yahoo Gemini  Cole of Duty

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Advertising budgets fall fastest in 20 years | Business - The Times
Advertising budgets fall fastest in 20 years | Business  The Times

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Cross-Channel Performance Advertising Platform Market 2020 Precise Outlook- Facebook, Marin Software, Marilyn, Adobe  3rd Watch News

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Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull - Forbes
Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull  Forbes

Bill Belichick is doing his job filming a Subway advertisement - Arizona Sports
Bill Belichick is doing his job filming a Subway advertisement  Arizona Sports

Inflight Advertising Market | Analysis, Drivers, Trends, Applications, Opportunities, Threats, And Growth Forecast To 2025 - 3rd Watch News
Inflight Advertising Market | Analysis, Drivers, Trends, Applications, Opportunities, Threats, And Growth Forecast To 2025  3rd Watch News

2020-2026 Out-of-home Advertising Market | Global Analysis, Modeling, Risk Factors, Growth Strategies, Drivers, Dynamics, Forecast and more | COVID19 Impact Analysis | Key Players: JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), etc. | InForGrowth - 3rd Watch News
2020-2026 Out-of-home Advertising Market | Global Analysis, Modeling, Risk Factors, Growth Strategies, Drivers, Dynamics, Forecast and more | COVID19 Impact Analysis | Key Players: JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), etc. | InForGrowth  3rd Watch News

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

Covid-19 Impact on World Mobile Advertising Market and Forecast Rreport Till 2023 - 3rd Watch News
Covid-19 Impact on World Mobile Advertising Market and Forecast Rreport Till 2023  3rd Watch News

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Inflight Advertising Market to Set Phenomenal Growth By 2024: Atin OOH, Global Eagle, Spice Jet Airline - Daily Research Chronicles
Inflight Advertising Market to Set Phenomenal Growth By 2024: Atin OOH, Global Eagle, Spice Jet Airline  Daily Research Chronicles

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Programmatic Display Advertising Platform Market To Record Significant Revenue Growth During The Forecast Period 2020-2026 - Daily Research Chronicles
Programmatic Display Advertising Platform Market To Record Significant Revenue Growth During The Forecast Period 2020-2026  Daily Research Chronicles

Advertisement for bid | Public Notices | union-bulletin.com - Walla Walla Union-Bulletin
Advertisement for bid | Public Notices | union-bulletin.com  Walla Walla Union-Bulletin

Smart Advertising Market | Covid-19 Impact | Future of investment opportunities, market share & trends to 2025 | Leading Players: Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media - Daily Research Chronicles
Smart Advertising Market | Covid-19 Impact | Future of investment opportunities, market share & trends to 2025 | Leading Players: Lamar Advertising Company, OUTFRONT Media, CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Exterion Media  Daily Research Chronicles

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

Future Growth of Big Data Pharmaceutical Advertising Market By New Business Developments, Innovations, And Top Companies | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd - 3rd Watch News
Future Growth of Big Data Pharmaceutical Advertising Market By New Business Developments, Innovations, And Top Companies | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem, TAKE Solutions Ltd  3rd Watch News

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

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In-Game Advertising Market 2020 Global Trends, Industry Analysis by Size, Share, Segment, Regional Analysis, Growth Statistics Forecast to 2024  3rd Watch News

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia's Joe Hogan - BeetTV
Advertisers Seek Digital Flexibility from Linear TV: WarnerMedia's Joe Hogan  BeetTV

Demand Side Platforms (DSP) For Programmatic Advertising From the Mobile Side Market SWOT Analysis By 2020: ExactDrive, Accuen, Brandscreen - Daily Research Chronicles
Demand Side Platforms (DSP) For Programmatic Advertising From the Mobile Side Market SWOT Analysis By 2020: ExactDrive, Accuen, Brandscreen  Daily Research Chronicles

CACVB pauses social media advertising - - CBS19 News
CACVB pauses social media advertising -  CBS19 News

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

CFOs, You Paid For What In Digital Advertising? - Forbes
CFOs, You Paid For What In Digital Advertising?  Forbes

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