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Finding Your Target Market


Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.

While all of the above are equally important in achieving abundant sales, none of them will work at all if you don't target the people that are most likely to buy your products or services. These people are known as your target or niche market. Focusing in on your niche market will allow you to find only those that are ready, willing and able to buy what you have to offer.

Your niche market provides you the competitive edge over larger corporations because larger companies tend to market to a much broader range of people. Their promotions are more generalized and less focused. For them, the smaller markets are not worth bothering with. This now becomes your opportunity to capture those highly defined niche markets that they left behind.

Defining your Market

In order to find these people you must first determine who they are. This might sound like a simple or perhaps insignificant question at first but it can possibly make or break the success of your sales if you don't give it some serious thought. Here's how to get started.

Think about the following and jot down all those that might apply to people interested in your products or services. Don't rule out any category completely. Think about each group of people and how they might apply.

Age Group:

infants, Children, teens, young adults, baby boomers, middle aged, elderly or all.

Gender:

Male, female or both

Marital status:

single, married, divorced, widowed or all

Ethnic or religious backgrounds

Occupations:

Executives, doctors, lawyers, housewives, business owners, teachers, blue collar, white collar, students, out of work, etc.

Health Status:

healthy, diseased, home bound, active, sedentary, etc.

Interests:

sports, hiking, music, arts, computers, reading television, animals, home decorating, cars, walking, running, relaxation, health conscious, age conscious, physical fitness, etc.

Income status:

low income, middle income, high income, no income.

Education:

high school dropout, high school, college, MBA PHD, hates school, loves school, etc.

Certainly all categories are not listed above, however these can get you started on thinking about all the possibilities.

Next, it's important to determine what benefits you are offering. Examine your products or services carefully listing all the benefits that you can think of. Perhaps take a poll of your existing customers and ask them what it is they like about your products or services. What benefits them the most.

Once you have a listed all of the benefits, think about what people would be interested in these benefits based on your list above. Then put them together to assist you in reaching a market that will bring you sales.

Reaching Your Target Market

Search engines are the best way of finding a targeted market because those searching on the web can type in exactly what they are searching for and receive the targeted traffic the search engines so proudly advertise.

But attaining good placement on the search engines is often difficult and time consuming.

Ezines and newsletters are a very effective alternative.

Most ezines cover specific subjects such as finance, marketing, health, internet, etc. Your job will be to find an ezine whose topic matches your target market. To do this you must locate an ezine directory. Directories usually list contact information, advertising rates, and circulation. Once you find a targeted ezine then place your ad. Be sure your ad includes as many of your product benefits as the ad will allow.

The idea is to define your target market specifically enough so that you can find the appropriate place to advertise and then create sales messages that make your readers feel you are talking directly to them.

You'll be amazed at the amount of traffic you can receive by finding your target market and reaching them in the appropriate location.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. Elizabeth's sites can be viewed here: http://www.pro-marketing-online.com http://www.homenotion.com

Copyright © 2004 Adlite Enterprises All Rights Reserved.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. November / 20 / 2019

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Decline In Sina’s Q3 Advertising Revenue Isn’t A Cause For Concern Yet  Forbes

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Fearless: How One Couple Launched The Largest Independent, Hispanic-Owned U.S. Advertising Agency  Forbes

Digital advertising is not the dot com bubble, improper attribution is - Marketing Land
Digital advertising is not the dot com bubble, improper attribution is  Marketing Land

Facebook: Advertisers to get more tools to control where ads appear - The Mercury News
Facebook: Advertisers to get more tools to control where ads appear  The Mercury News

In-Stadium Video Advertising Gains Traction Across MiLB and NASCAR - Front Office Sports
In-Stadium Video Advertising Gains Traction Across MiLB and NASCAR  Front Office Sports

Online advertising in Germany - Lexology
Online advertising in Germany  Lexology

State Advertising Group Responds To Meth Campaign - SDPB Radio
State Advertising Group Responds To Meth Campaign  SDPB Radio

TripAdvisor Launches Its First Self-Serve Advertising Platform - Hotel News Resource
TripAdvisor Launches Its First Self-Serve Advertising Platform  Hotel News Resource

Study Highlights “Five Secrets for Automotive Advertisers” - Radio World
Study Highlights “Five Secrets for Automotive Advertisers”  Radio World

We Need to Fix Online Advertising. All of It. - Slate
We Need to Fix Online Advertising. All of It.  Slate

Google Stadia’s Advertising Couldn’t Be a More Appropriate Car Crash - CCN.com
Google Stadia’s Advertising Couldn’t Be a More Appropriate Car Crash  CCN.com

Why Amazon success requires a holistic approach to SEO and advertising - DigitalCommerce360
Why Amazon success requires a holistic approach to SEO and advertising  DigitalCommerce360

The Ad Screens on Ride-Hail Cars Collect Data, Too - CityLab
The Ad Screens on Ride-Hail Cars Collect Data, Too  CityLab

The Culture Gabfest on The Irishman, Schitt's Creek, and targeted advertising. - Slate
The Culture Gabfest on The Irishman, Schitt's Creek, and targeted advertising.  Slate

Facebook to introduce new safety tools for advertisers - MarketWatch
Facebook to introduce new safety tools for advertisers  MarketWatch

NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position 11/21/2019 - MediaPost Communications
NBCU Moves To Unify Cross-Platform Advertising With New Senior Executive Position 11/21/2019  MediaPost Communications

Social media platforms spark debate over political advertising policies - Boise State University The Arbiter Online
Social media platforms spark debate over political advertising policies  Boise State University The Arbiter Online

Here's Apple's Next $10 Billion Business - Motley Fool
Here's Apple's Next $10 Billion Business  Motley Fool

SpendEdge Forecasts a Spend Growth of over USD 190 Billion for the Advertising Production Services Market - Business Wire
SpendEdge Forecasts a Spend Growth of over USD 190 Billion for the Advertising Production Services Market  Business Wire

California sues Juul over misleading advertising, sales to youth - Mountain View Voice
California sues Juul over misleading advertising, sales to youth  Mountain View Voice

Disrupt: Navigating Facebook Advertising | 2019-11-20 - FenderBender
Disrupt: Navigating Facebook Advertising | 2019-11-20  FenderBender

Is Ben & Jerry's misleading consumers? Lawsuit says 'happy cow' representation not quite true - USA TODAY
Is Ben & Jerry's misleading consumers? Lawsuit says 'happy cow' representation not quite true  USA TODAY

Integral Ad Science Buys Technology Firm to Help Advertisers Avoid Objectionable Content - Wall Street Journal
Integral Ad Science Buys Technology Firm to Help Advertisers Avoid Objectionable Content  Wall Street Journal

Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers - Yahoo Finance
Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers  Yahoo Finance

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We Insure Joins Forces with Adwerx to Power Digital Advertising for All Franchise Locations  PRNewswire

APEX's ARC Committee Spreads the Word About In-Flight Advertising - APEX Media
APEX's ARC Committee Spreads the Word About In-Flight Advertising  APEX Media

Milwaukee advertising exec Bill Eisner dies - Milwaukee Business Journal
Milwaukee advertising exec Bill Eisner dies  Milwaukee Business Journal

“Twitter Ban” – No More Political Advertisements - The Suffolk Journal
“Twitter Ban” – No More Political Advertisements  The Suffolk Journal

Walmart's ad push, WPP's in-housing gamble, IgnitionOne faces accusations - Business Insider
Walmart's ad push, WPP's in-housing gamble, IgnitionOne faces accusations  Business Insider

Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass - Marketing Land
Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass  Marketing Land

Google to Restrict User Information It Gives Advertisers - The Wall Street Journal
Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

Harvard Economist Calls for Outlaw of Online Advertising Markets—Just Like the Trade of ‘Organs, Babies, or Slaves’ - Fortune
Harvard Economist Calls for Outlaw of Online Advertising Markets—Just Like the Trade of ‘Organs, Babies, or Slaves’  Fortune

On Branding and Advertising | News For The Workers Comp Industry - WorkersCompensation.com
On Branding and Advertising | News For The Workers Comp Industry  WorkersCompensation.com

Getting rid of microtargeting in political advertising is a terrible idea - The Washington Post
Getting rid of microtargeting in political advertising is a terrible idea  The Washington Post

SEC: Investment Act Adviser Advertisement & Compensating Solicitors - The National Law Review
SEC: Investment Act Adviser Advertisement & Compensating Solicitors  The National Law Review

Borough Of Ellwood City Advertising Board Vacancies, Tax Collector – Ellwood City, PA news - EllwoodCity.org
Borough Of Ellwood City Advertising Board Vacancies, Tax Collector – Ellwood City, PA news  EllwoodCity.org

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As Streaming Wars Heat Up, Advertisers Invest in CTV, Premium Publisher Inventory and 30-second Ad Lengths  PRNewswire

SEC Proposes to Modernize the Advertising Rule for Investment Advisers - Lexology
SEC Proposes to Modernize the Advertising Rule for Investment Advisers  Lexology

Headgum Podcast Network Launches "Gumball": The Modern Advertising Marketplace Connecting Brands Directly with Podcasters - PRNewswire
Headgum Podcast Network Launches "Gumball": The Modern Advertising Marketplace Connecting Brands Directly with Podcasters  PRNewswire

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Hassan Cobb Advertising Piece, Newly Uncovered Items Headline LOTG Auction  Sports Collectors Daily

Juul Is Sued by New York Attorney General for Advertising to Underage Users - TheStreet.com
Juul Is Sued by New York Attorney General for Advertising to Underage Users  TheStreet.com

Digital Billboards Are Tracking You. And They Really, Really Want You to See Their Ads. - ConsumerReports.org
Digital Billboards Are Tracking You. And They Really, Really Want You to See Their Ads.  ConsumerReports.org

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California sues Juul over advertising, teen vaping sales  Chicago Tribune

Netflix pulls Spectator advertising after social media backlash - Scram News
Netflix pulls Spectator advertising after social media backlash  Scram News

How Effective Is Facebook Advertising? - Mother Jones
How Effective Is Facebook Advertising?  Mother Jones

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Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: Thanksgiving recomendations  Coeur d'Alene Press

Redesigned Microsoft Advertising Editor now available - Search Engine Land
Redesigned Microsoft Advertising Editor now available  Search Engine Land

The convergence of advertising and marketing - MIT Technology Review
The convergence of advertising and marketing  MIT Technology Review

SEC Releases Proposal to Revise the Advertising and Cash Solicitation Rules for Investment Advisers - JD Supra
SEC Releases Proposal to Revise the Advertising and Cash Solicitation Rules for Investment Advisers  JD Supra

The Advertising Industry Has a Problem: People Hate Ads - The New York Times
The Advertising Industry Has a Problem: People Hate Ads  The New York Times

The Irresistible Visual Power of Urban Advertising - CityLab
The Irresistible Visual Power of Urban Advertising  CityLab

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Cadent's Rachel Herbstman on the Art and Science of Holistic Addressable Advertising  MediaVillage

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Socially conscious advertising works, but not for the reasons you think  Campaign US

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German doctors call for complete ban on smoking advertising  The Local Germany

Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote - Search Engine Land
Microsoft Advertising talks intelligence, UI updates, audience solutions in SMX keynote  Search Engine Land

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A Director of Political Advertising Is Elected by Hearst  Radio & Television Business Report

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Five Ways 5G Will Change Digital Advertising  MarTech Series

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Advertising on Car Window Helps Woman Find a Kidney Donor  NBC 5 Dallas-Fort Worth

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Long Branch scam is advertising fake home rentals, cops say  Asbury Park Press

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Barnstable County Fair wins advertising awards - News  Cape Cod Times

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Consolidation rocks WPP, Amazon's next advertising star, and the story behind Taboola and Outbrain's tie-up  Business Insider

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ALBERTSONS GREENLEAF ADVERTISING - Ad from 2019-11-17 | Food & Produce  The Missoulian

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Can Google’s Non-Advertising Revenue Streams Mitigate Impact Of Slowing Advertising Growth?  Forbes

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Advertising bets on a team's Twitter account? Welcome to sports gambling in 2019  Pittsburgh Post-Gazette

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How Publishers Are Missing $13B in Video Advertising Revenue  Tubular Insights

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To help ward off Amazon, CPG advertisers are seeking data relationships with retailers  Digiday

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Apple Stock Gets Price-Target Hikes As Advertising Business Touted  Investor's Business Daily

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Advertising Week confirms withdrawal of support for Prince Andrew's Pitch@Palace  The Drum

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LEGAL ADVERTISING  The Lincoln County News

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New York Times Co. Advertising Drops as ‘Turbulence’ Hits Digital Market  The New York Times

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WHITE PAPER: The increasing importance of clinical trial marketing advertising in patient recruitment  PMLiVE

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Trivago’s Incoming CEO Gets Busy Tweaking Its Advertising Strategy  Skift

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Banner Ads Bother. Pop-Ups Annoy. Streaming Wars Aim to Revive Them  Variety

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25 Fascinating Years of Digital Advertising [Infographic]  Social Media Today

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Tencent Earnings Drop 13% as Rivals Intrude on Advertising Territory  The Wall Street Journal

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Spain: News on the online gambling advertising Code of Conduct  Lexology

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New Squarespace Advertising Campaign Misses By A Click  Forbes

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Comscore's new CEO says his company's 'sweet spot' is targeted TV advertising  AdAge.com

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TripAdvisor Journeys Into Non-Travel Advertising  AdExchanger

Microsoft Advertising Editor Has Been Redesigned - Search Engine Roundtable
Microsoft Advertising Editor Has Been Redesigned  Search Engine Roundtable

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The Apprentice Episode 7: Advertising Task (Re-branding Finland) - Key Business Lessons for Entrepreneurs  Forbes

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State investigating marijuana advertising at Lewiston Colisée  Press Herald

Twitter political ads will be banned, CEO Jack Dorsey announced - CBS News
Twitter political ads will be banned, CEO Jack Dorsey announced  CBS News

2020 candidates are mostly focusing their advertising spending online - Axios
2020 candidates are mostly focusing their advertising spending online  Axios

Walmart is rolling out tools and API to grab Amazon advertisers - Business Insider
Walmart is rolling out tools and API to grab Amazon advertisers  Business Insider

Bringing Purpose To Advertising - Forbes
Bringing Purpose To Advertising  Forbes

BOB CONFER: Advertising fits the bill for schools - Lockport Union-Sun & Journal
BOB CONFER: Advertising fits the bill for schools  Lockport Union-Sun & Journal

On a new wicket: Why Indian brands are advertising in foreign leagues - Business Standard
On a new wicket: Why Indian brands are advertising in foreign leagues  Business Standard

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Rapid TV News - Flip claims first ROAS tracking for OTT digital TV advertising  Rapid TV News

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Sinclair leads $10.3M investment in rideshare advertising startup Octopus  TechCrunch

Publishers look to new revenue sources amid squeeze on digital advertising - City A.M.
Publishers look to new revenue sources amid squeeze on digital advertising  City A.M.

Apple's ad agency has layoffs as the company beefs up its in-house ads group - CNBC
Apple's ad agency has layoffs as the company beefs up its in-house ads group  CNBC

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Politics will drive billions in local advertising spending in 2020: Report  Fox Business

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Public-funded Oroville Dam advertising called ‘propaganda.’ Here’s how much it cost  Sacramento Bee

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Digital publishers want to grow non-advertising income as display revenue tanks  CampaignLive

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Does It Make Sense To Buy Pressman Advertising Limited (NSE:PRESSMN) For Its Yield?  Simply Wall St

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Massive Growth in Advertising Services Market in Nearby Future | Ravishing Key Vendors: Interpublic, Omnicom Group, WPP, Publicis Groupe, Dentsu Group, Havas  Market Expert

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