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How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing


There should only be one, over-riding reason why you're doing anything in your marketing.

Know what that reason is?

Of course! To increase the response rates of your sales promotions!

Because that leads to...

Making Yourself A Nice Little Boat-Load Of Cash!

Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately!

First of all, if you're using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.

People "bond" better to other people, not to "drawings of other people".

Think of any picture of a little infant you may have seen. You can't help but smile, right?

The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?

Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".

See, assuming the people who want your products are reading your ads in the first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.

For example: Most of the time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.

But wouldn't you be a lot more likely to picture yourself drifting lazily on the surface of your pool, with a cool drink in your hand... the sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping onto the edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?

And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?

Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care in the world.

Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud in the sky.

O.K... Now... Snap out of it!

How did you feel?

Refreshing, right?

So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.

This brings them much closer to buying your products.

Here's an example of what can happen when you use pictures of your product in use, in your marketing. First, go to this website and look for the picture of the couple using the wine-cabinet, about a third of the way down the page.

I had my client use this exact same photo offline, using this web copy as a long-form sales letter.

Want to know how the sales letter did?

O.K., I'll tell you: We sent out 40 letters to a cold list, at an average cost of $2.25 for each letter: it was a $1.38 each for the printing, 83 cents for the postage on each letter, and another 4 cents for the envelope.

The first mailing, my client got 10 orders worth $20,970 Dollars, and since your second and third mailings will usually give you at least the same number of orders your first mailing produced... we're expecting another $21,000 Dollars worth of business from this mailing.

Not bad, hey?

There was one tragic thing, though. The painful part of this was...

He didn't have 400 names instead of only 40!

So remember:

If you're going to use pictures, use photographs... and nothing else.

If you're going to show a photo of your goods and services, show your product or service actually being used.

And lastly, I didn't tell you this before, but I'm going to tell you now: Always put captions underneath your photos. People tend to look at photos with captions, and then read the caption itself, but many times, photos without captions get ignored.

Why?

It has to do with your early programming from way back in elementary school when you were trained to read using textbooks, and then later on, newspapers.

All the photos always had descriptive captions underneath them, didn't they?

And think back... what was the first thing you did when you saw a photo with a caption?

Chances are, you looked at the photo and then you read the caption.

Well... just like bakery bread-slicing machines... some things never change.

What's going to happen is, your prospects will be doing the exact same thing when they're reading your sales promotions: First they'll look at your photos, and then they'll read the captions underneath.

Good pictures always lift your response rates. Start using them the right way, immediately... and you'll guarantee this.

P.S. Here's something else I bet you'll find unusual: Did you know, studies show men actually prefer seeing pictures of men using your product, and women actually prefer seeing pictures of women using your products? Yes, it's true!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 29 / 2024

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Tesla Dives Into Advertising After Years of Resistance  The Wall Street Journal

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AI advertising start-up valued at $4bn after fundraising  Financial Times

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Changing the Game: How Games Advertising Powers Performance  IAB

23 Gen Z advertising and marketing leaders - Ad Age
23 Gen Z advertising and marketing leaders  Ad Age

Amazon's Advertising Unit Hit With Another Round of Layoffs - Business Insider
Amazon's Advertising Unit Hit With Another Round of Layoffs  Business Insider

UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food - Fox News
UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food  Fox News

GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities - GroupM
GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

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Truth in advertising coming to travel  Travel Weekly

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Advertising Software Stocks Q4 Earnings: PubMatic (NASDAQ:PUBM) Best of the Bunch  Yahoo Finance

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New Hampshire House takes on artificial intelligence in political advertising - Nashua Telegraph
New Hampshire House takes on artificial intelligence in political advertising  Nashua Telegraph

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Heidelberg Township supervisors advertise 2024 road projects  LebTown

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Travel Michigan Launches New 'Keep It Fresh' Advertising Campaign  Radioresultsnetwork.com

Revolutionary Retail Data Rewrites The Future Of Advertising - Forbes
Revolutionary Retail Data Rewrites The Future Of Advertising  Forbes

Everyworld: Gamified Advertising with Web3 Incentives - CoinTrust
Everyworld: Gamified Advertising with Web3 Incentives  CoinTrust

New Hampshire House takes on artificial intelligence in political advertising - WCAX
New Hampshire House takes on artificial intelligence in political advertising  WCAX

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Most-used apps while driving, hands-free legislation results revealed; IIHS calls for safe advertising  Repairer Driven News

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Texas Ethics Commission to Require Social Media Influencers Disclose Paid Political Advertising  The Texan

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Thanks To Our Advertisers  Above the Law

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Lamar Advertising (NASDAQ:LAMR) Stock Holdings Lowered by Procyon Advisors LLC  Defense World

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XCMG Machinery Triumphs with the 2024 German Design Award for Outstanding Integrated Campaigns and Advertising  Yahoo Finance

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Returns Are Gaining Momentum At Invibes Advertising (EPA:ALINV)  Simply Wall St

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Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ...  Ropes & Gray LLP

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How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

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New Hampshire House takes on artificial intelligence in political advertising  Bowling Green Daily News

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Saudi Arabia's film and sports investments have attracted criticism – and advertisers  The Drum

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities - Business Wire
Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

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Organic Ranking vs Paid Advertising  PressReleaseNetwork.com

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Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections  TurkishMinute

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Shanghai Introduces New Guidelines for Cosmetic Advertising  China Briefing

GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S. - PR Newswire
GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.  PR Newswire

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Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down  Search Engine Land

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New Hampshire House takes on artificial intelligence in political advertising  The Caledonian-Record

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Our 2023 Ads Safety Report  The Keyword | Google Product and Technology News

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Seedtag Launches Contextual TV for CTV Advertisers – Beet.TV  BeetTV

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Streaming, Politics Star In Magna 2024 US Ad Forecast  AdExchanger

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Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

Advertise with Us - bizneworleans.com
Advertise with Us  bizneworleans.com

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Hockey star Connor McDavid now a face of responsible gaming after promoting gambling  CBC News

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Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

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Why the joys of real-world advertising still can't be recreated by AI or screens  The Drum

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The most innovative advertising and marketing companies of 2024  Fast Company

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Popular 'Bent Chetler' Ski Used By Canadian Internet Provider For Advertising  Powder Magazine

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Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

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Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

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Tribeca Festival Expands Its X Programming and Awards for Advertisers  Adweek

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All-conquering Publicis snaffles Pfizer creative from IPG  More About Advertising

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GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN  Tech Funding News

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The New Paradigm of Advertising Sees Content Patterns Changing  Grit Daily

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Environmental group alleges 'greenwashing' by FortisBC in advertising  Vancouver Sun

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Nature Now Has Its Own Advertising Agency  TheTyee.ca

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New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry  Yonkers Times

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Temu and Shein Are the 'Jaws' of Digital Advertising  The Business of Fashion

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ARS Advertising Completes Acquisition of Manifest  GlobeNewswire

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CIABC urges unfettered advertising rights for liquor brand extensions  The Economic Times

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Asia Pacific Digital Advertising Market Set to Reach US$ 340.8 Billion by 2031  WhaTech

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Seedtag unveils Contextual TV: a breakthrough for CTV advertisers  Martechcube

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GroupM commits to double media investment in annual women's sports advertising opportunities  Mediabrief

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GenAI in Advertising  EMARKETER

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Liquor companies seek advertising leeway for brand extensions  afaqs!

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