We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
There should only be one, over-riding reason why you're doing anything in your marketing.
Know what that reason is?
Of course! To increase the response rates of your sales promotions!
Because that leads to...
Making Yourself A Nice Little Boat-Load Of Cash!
Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately!
First of all, if you're using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.
People "bond" better to other people, not to "drawings of other people".
Think of any picture of a little infant you may have seen. You can't help but smile, right?
The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?
Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".
See, assuming the people who want your products are reading your ads in the first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.
For example: Most of the time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.
But wouldn't you be a lot more likely to picture yourself drifting lazily on the surface of your pool, with a cool drink in your hand... the sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping onto the edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?
And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?
Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care in the world.
Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud in the sky.
O.K... Now... Snap out of it!
How did you feel?
So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.
This brings them much closer to buying your products.
Here's an example of what can happen when you use pictures of your product in use, in your marketing. First, go to this website and look for the picture of the couple using the wine-cabinet, about a third of the way down the page.
I had my client use this exact same photo offline, using this web copy as a long-form sales letter.
Want to know how the sales letter did?
O.K., I'll tell you: We sent out 40 letters to a cold list, at an average cost of $2.25 for each letter: it was a $1.38 each for the printing, 83 cents for the postage on each letter, and another 4 cents for the envelope.
The first mailing, my client got 10 orders worth $20,970 Dollars, and since your second and third mailings will usually give you at least the same number of orders your first mailing produced... we're expecting another $21,000 Dollars worth of business from this mailing.
Not bad, hey?
There was one tragic thing, though. The painful part of this was...
He didn't have 400 names instead of only 40!
If you're going to use pictures, use photographs... and nothing else.
If you're going to show a photo of your goods and services, show your product or service actually being used.
And lastly, I didn't tell you this before, but I'm going to tell you now: Always put captions underneath your photos. People tend to look at photos with captions, and then read the caption itself, but many times, photos without captions get ignored.
It has to do with your early programming from way back in elementary school when you were trained to read using textbooks, and then later on, newspapers.
All the photos always had descriptive captions underneath them, didn't they?
And think back... what was the first thing you did when you saw a photo with a caption?
Chances are, you looked at the photo and then you read the caption.
Well... just like bakery bread-slicing machines... some things never change.
What's going to happen is, your prospects will be doing the exact same thing when they're reading your sales promotions: First they'll look at your photos, and then they'll read the captions underneath.
Good pictures always lift your response rates. Start using them the right way, immediately... and you'll guarantee this.
P.S. Here's something else I bet you'll find unusual: Did you know, studies show men actually prefer seeing pictures of men using your product, and women actually prefer seeing pictures of women using your products? Yes, it's true!
Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com
On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...
While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.
You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...
One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.
"StreetEasy Experts" will now allow buyer's agents to advertise themselves on specific listings.
Amazon (AMZN) has underperformed the market in 2019 and has gained just over 18% year-to-date. Comparatively, the S&P 500 Index is up 20% this year.
SEATTLE, Sept. 17, 2019 /PRNewswire/ -- Ideoclick, Inc., a full-*service* Amazon managed-services provider, today announces its inclusion in the Amazon ...
SUNNYVALE, Calif. , Sept. 17, 2019 /PRNewswire/ -- Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization ...
For hotel marketers, Facebook continues to be the most effective advertising platform for targeting new audiences and driving brand awareness, according to ...
The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...
McDonald's move to pick a new agency runs counter to the data-driven trend that's been driving marketing.
A catchy and memorable motto or slogan that sums up a company's ethos or strategy can be a super-powerful marketing tool. Yet some of the most recognized ...
New York school districts are missing out on millions of dollars by banning advertising, according to a new report out Tuesday...
DUBLIN, Sept. 17, 2019 /PRNewswire/ -- The "Global In-app Advertising Market (2019-2025)" report has been added to ResearchAndMarkets.com's offering.
NEW YORK, Sept. 17, 2019 /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate.
The Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for fibromyalgia.
Facebook advertinsing- is tightening its rules around political advertising ahead of the 2020 U.S. presidential election, acknowledging the previous misuse.
Workman Publishing, an innovative independent publisher of nonfiction books and calendars, seeks a Digital Marketing and Advertising Coordinator to play an ...
On May 29, 2019, Nevada became the first state to pass legislation emulating portions of the CCPA when it adopted Senate Bill No. 220. While Senate Bill No.
As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...
New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.
The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.
Powerful new integrations within CX Unity help brands use data to create and deliver tailored experiences to known and unknown customers. SAN FRANCISCO ...
Summary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...
Founder and leader of the Heroes League project, the youngest daughter of Russian Defense Minister, Ksenia Shoigu, acquired a 51% stake in Capital Perform, ...
Haverhill City Council Vice President Thomas J. Sullivan says the city won't need to regulate marijuana advertising—as discussed last week—because he ...
Retail industry news, voices and jobs. Optimized for your mobile phone.
Businesses need to be able to navigate their way through the digital minefield and produce work that gets cut through and results. This is why The Drum Digital ...
The Herald Bulletin won 16 awards, including eight first places in the Hoosier State Press Association's annual advertising contest.
Product targeting unlocks new strategic possibilities for ad campaigns and provides the potential to reach a larger and/or more strategically segmented ...
Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries ...
A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.
ST. LOUIS, Sept. 17, 2019 /PRNewswire/ -- Financial-services firm Edward Jones launched a new national advertising campaign, its first in five years, that ...
With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for ...
The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...
Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...
Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...
As 90% of sales still take place in-store, digital marketers are still challenged to tie in-store sales to online activity. In this piece, Dosh founder and CEO Ryan ...
YouTube is revisiting how it measures its music charts. These changes are coming after Bollywood superstar "Paagal" set a new record with views.
The B-17 "Flying Fortress" was supposed to be so well-armed that formations of them could fly over enemy territory with near impunity, killing off enemy fighters ...
U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing the company's $116 billion-a-year advertising ...
AddThis Sharing Buttons. Share to Facebook Share to Twitter Share to Email App Share to LinkedIn Share to Pinterest Share to Reddit Share to WhatsApp.
Ahead of the inaugural Programmatic Punch APAC, The Drum speaks to Pete O'Mara-Kane, general manager of the tech company, LoopMe, about where ...
You didn't think companies that make a lot of their revenue in online advertising were going to just roll over when Europe's General Data Protection Regulation ...
Not possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.
Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.
Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...
Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.
Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.
In April, 2017, Facebook stopped allowing users and Page owners to alter news headlines shared via organic posts in an effort to stop the spread of ...
A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.
Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.
E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...
Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.
HTF MI Analyst have added a new research study on Title Mobile Advertising Market Insights 2019, Global and Chinese Analysis and Forecast to 2024 with ...
Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate ...
William Hill's latest advertising campaign has sparked yet more debate in the UK about responsible gambling, as problem gambling groups, charities and ex-Sky ...
As Facebook Inc. clamps down on the spread of disinformation on its platform, it still allow advertisers to change news headlines, according to a report by CBC ...
Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...
Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...
From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.
Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.
The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.
Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...
The Saskatchewan Stock Growers Association has beef with the Saskatchewan Roughriders. Real beef over fake beef. There is a new A&W commercial which ...
Swiss International Air Lines' air freight division has come up with new advertising campaign, illustrating four specific commodities transported to different ...
Google's new “Privacy Sandbox” privacy standards proposal is a compromise solution for programmatic advertising while respecting users' privacy when they ...
Verified Market Research represents the Cross Platform and Mobile Advertising Market 2026. Detail analysis of the parent market based on Key players, present ...
Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior—and shine a ...
The maker of customized marketing tools has big ambitions — and money to realize them.
Strict political-advertising guidelines on broadcast media should be relaxed – watchdog.
In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...
There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.
At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...
Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.
PubMatic's survey finds programmatic players seek refuge in private marketplaces.
What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...
The advertising watchdog is taking no further action over complaints about a Treasury advert stating that duty free shopping will return in the event of a no-deal ...
Aldi has won an advertising complaint against rival Tesco following a series of rulings against the discounters about price comparisons. Aldi lodged complaints ...
Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...
The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...
Great British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...
Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.
Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...
The research examined the political advertising activity on Facebook, Twitter and Google during the European election campaign.
The combination of tech, connectivity, data, the smart use of *content*, and collaborations and partnerships with advertisers and brands has made the outdoor ...
BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriraman said ...
The newsletter will bring you the news, but also tips to help you do your job better.
MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...
Microsoft is opening up its responsive search ads beta to all advertisers.
It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.
Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...
Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...
Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...
Brian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.
Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.
Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now ...
A new Odell Beckham Jr. advertisement in Times Square is straight up savage.
All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...
Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.
ADVERTISING RELATED ARTICLES:
Placemat Ad Advertising
Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price. This is an idea not new by any means, but it can prove to be very profitable to you if done right.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards out to everyone you see.The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.
Cinema Advertising is Big Business, So Mergers are a Natural
Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.
Don't Be a Secret Agent
This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business.
I Don't Want to be Different
To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival.
Moving Message Display
Moving message display are designed to be installed into environments where vast amounts of information need to be conveyed to large audiences both quickly and efficiently, also in the world of indoor and outdoor displays. This gives you enormous flexibility for creating interesting text message on Moving message display.
Joint Ventures Increase Profits Quickly
A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly.
It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?What is a promotional vehicle?A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.
How to Write B2B Ads That Catch Customers
Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them!1.
Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two
In part one of this article we discussed the importance of the look or appearance of your brochure. The look or image that your brochure conveys is vastly important.
LED Moving Message Displays
LED's are becoming more and more popular in all kinds of lighting fixtures. For simpler, slimmer design, moving message displays utilize Light Emitting Diodes (LED's) as the display technology.
Advertising Copy: What's Really Important?
You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned.
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger. Culture affects everything we do.
How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich!Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is."Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.
Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office - you'll get a street address instead of the typical "P.
Moving message Sign
Moving Message Signs are a unique, attention-grabbing way to communicate and motivate. They are used for eye-catching shop-front or under awning advertising, promotions of products or services, directing and/or welcoming customers, displaying safety and emergency information, directing customers to specific service areas or entrances etc.
How to Create Ads that Sell with Little Effort
One of the main problems people find with marketing, is the actual selling. How can you create ads which sell? Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.
Secrets to Profitable Mail Order Products
The most profitable mail order products are simple 3-to-5 page informational reports such as this one. Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.
Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract
Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market