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How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing


There should only be one, over-riding reason why you're doing anything in your marketing.

Know what that reason is?

Of course! To increase the response rates of your sales promotions!

Because that leads to...

Making Yourself A Nice Little Boat-Load Of Cash!

Today I'm going to let you in on a little-known secret about how to use "pictures" in your sales promotions, the right way... and the wrong way... so you can start turbo-charging your existing promotions, immediately!

First of all, if you're using pictures -- whether in newspaper or magazine display ads... online... or in sales letters -- make sure, no matter what, you're using real-live photographs and not drawings.

People "bond" better to other people, not to "drawings of other people".

Think of any picture of a little infant you may have seen. You can't help but smile, right?

The truth is, you wouldn't have had that same reaction if you were thinking about a "drawing" of an infant now, would you?

Second, if you're going to be using photographs of your goods or services, show your products or services actually "being used".

See, assuming the people who want your products are reading your ads in the first place... action-shots draw your prospects "into" your sales messages, making your prospects visualize themselves using your product.

For example: Most of the time, when people are selling swimming pools, they show you a beautiful empty pool surrounded by an immaculately clean deck.

But wouldn't you be a lot more likely to picture yourself drifting lazily on the surface of your pool, with a cool drink in your hand... the sun beating down on you from up above... beads of sweat pouring over your eyebrows and dripping onto the edges of your sunglasses... if you saw a picture of someone doing that exact same thing in that photo of the swimming pool you were looking at?

And don't you think you're a lot more inclined to buy a pool if you can actually see yourself in that pool relaxing, right now?

Here, try something: I want you to close your eyes right now and totally immerse your thoughts with nothing else but that picture of yourself relaxing in your pool... without a care in the world.

Your kids are having fun close by (and not fighting with each other for a change)... your partner's on their way in, wading over to you with a fresh cold icy drink... and there's not a cloud in the sky.

O.K... Now... Snap out of it!

How did you feel?

Refreshing, right?

So you understand then, you want your prospects visualizing themselves using your products, so they start getting involved with your product in their own minds.

This brings them much closer to buying your products.

Here's an example of what can happen when you use pictures of your product in use, in your marketing. First, go to this website and look for the picture of the couple using the wine-cabinet, about a third of the way down the page.

I had my client use this exact same photo offline, using this web copy as a long-form sales letter.

Want to know how the sales letter did?

O.K., I'll tell you: We sent out 40 letters to a cold list, at an average cost of $2.25 for each letter: it was a $1.38 each for the printing, 83 cents for the postage on each letter, and another 4 cents for the envelope.

The first mailing, my client got 10 orders worth $20,970 Dollars, and since your second and third mailings will usually give you at least the same number of orders your first mailing produced... we're expecting another $21,000 Dollars worth of business from this mailing.

Not bad, hey?

There was one tragic thing, though. The painful part of this was...

He didn't have 400 names instead of only 40!

So remember:

If you're going to use pictures, use photographs... and nothing else.

If you're going to show a photo of your goods and services, show your product or service actually being used.

And lastly, I didn't tell you this before, but I'm going to tell you now: Always put captions underneath your photos. People tend to look at photos with captions, and then read the caption itself, but many times, photos without captions get ignored.

Why?

It has to do with your early programming from way back in elementary school when you were trained to read using textbooks, and then later on, newspapers.

All the photos always had descriptive captions underneath them, didn't they?

And think back... what was the first thing you did when you saw a photo with a caption?

Chances are, you looked at the photo and then you read the caption.

Well... just like bakery bread-slicing machines... some things never change.

What's going to happen is, your prospects will be doing the exact same thing when they're reading your sales promotions: First they'll look at your photos, and then they'll read the captions underneath.

Good pictures always lift your response rates. Start using them the right way, immediately... and you'll guarantee this.

P.S. Here's something else I bet you'll find unusual: Did you know, studies show men actually prefer seeing pictures of men using your product, and women actually prefer seeing pictures of women using your products? Yes, it's true!

Craig Garber is America's Top Direct-Response Copywriter. You'll find hundreds of marketing tips to increase your sales, and his insanely popular FREE Unconventional and Irreverent Daily Direct-Response Marketing Tips, on his website, http://www.KingOfCopy.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 27 / 2020

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Social media deal earns advertisers’ ‘likes’, but not yet all their dollars  amNY

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A beginner's guide to diversity, inclusion and representation in advertising  The Drum

AdvaMed launches campaign against 'misleading' legal advertising - Mass Device
AdvaMed launches campaign against 'misleading' legal advertising  Mass Device

Reddit Announces Inventory Type Options for Advertising - Search Engine Journal
Reddit Announces Inventory Type Options for Advertising  Search Engine Journal

Facebook and YouTube accept hate speech audits to keep advertisers happy - CNN
Facebook and YouTube accept hate speech audits to keep advertisers happy  CNN

Report: Governor's advertising campaign was used to collect Alaskans' info - Anchorage Daily News
Report: Governor's advertising campaign was used to collect Alaskans' info  Anchorage Daily News

Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising - The Wall Street Journal
Google Antitrust Suit Looms Over Issues of Search Dominance, Advertising  The Wall Street Journal

Brands Will Dedicate $58.6B To eCommerce Advertising - pymnts.com
Brands Will Dedicate $58.6B To eCommerce Advertising  pymnts.com

Latest Update 2020: Programmatic Advertising Display Market by COVID19 Impact Analysis And Top Manufacturers: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc. | InForGrowth - Crypto Daily
Latest Update 2020: Programmatic Advertising Display Market by COVID19 Impact Analysis And Top Manufacturers: AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul, etc. | InForGrowth  Crypto Daily

Local ad and PR pros share how the Covid-19 pandemic is changing their strategies - Nashville Business Journal
Local ad and PR pros share how the Covid-19 pandemic is changing their strategies  Nashville Business Journal

Tag: Global Online Video Advertising Market Growth - The Daily Chronicle
Tag: Global Online Video Advertising Market Growth  The Daily Chronicle

‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms - POLITICO
‘It’s like every red flag’: Trump-ordered HHS ad blitz raises alarms  POLITICO

Comprehensive Report on Advertising Services Market 2020 | Size, Growth, Demand, Opportunities & Forecast To 2026 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG - Crypto Daily
Comprehensive Report on Advertising Services Market 2020 | Size, Growth, Demand, Opportunities & Forecast To 2026 | WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG  Crypto Daily

Know How Native Advertising Market will help you to reinvent your marketing strategy in COVID-19| AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc - The Daily Chronicle
Know How Native Advertising Market will help you to reinvent your marketing strategy in COVID-19| AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc  The Daily Chronicle

Amazon reportedly prevents some device rivals from advertising competing products - CNBC
Amazon reportedly prevents some device rivals from advertising competing products  CNBC

Global Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Key Players, End Users and CAGR Forecast to 2025 - The Daily Chronicle
Global Demand Side Platforms (DSP) For Programmatic Advertising Market Analysis by Key Players, End Users and CAGR Forecast to 2025  The Daily Chronicle

Global Internet Advertising Market 2020 Up-To-Date Analysis on New Advancements and Growth Opportunities till 2025: Top Companies Alphabet, eBay, Facebook, Yahoo! Inc, Microsoft, Baidu etc. - The Daily Chronicle
Global Internet Advertising Market 2020 Up-To-Date Analysis on New Advancements and Growth Opportunities till 2025: Top Companies Alphabet, eBay, Facebook, Yahoo! Inc, Microsoft, Baidu etc.  The Daily Chronicle

Trump Retreats From Advertising in Key Battleground States - Bloomberg
Trump Retreats From Advertising in Key Battleground States  Bloomberg

Google to prevent post-election political advertising - Euro Weekly News
Google to prevent post-election political advertising  Euro Weekly News

Advertising Video Production Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027 - Crypto Daily
Advertising Video Production Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027  Crypto Daily

Healthcare Advertising Market Scope and Price Analysis || Leading Players – Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc - The Daily Chronicle
Healthcare Advertising Market Scope and Price Analysis || Leading Players – Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc  The Daily Chronicle

Cable Provider In Canada Begins Advertising WWE Hell In A Cell PPV - Heel By Nature
Cable Provider In Canada Begins Advertising WWE Hell In A Cell PPV  Heel By Nature

Facebook Ads Limit – How Does It Affect Your Advertising Strategy? - Business 2 Community
Facebook Ads Limit – How Does It Affect Your Advertising Strategy?  Business 2 Community

Augmented Reality for Advertising Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Wikitude, Augmented Pixels, Blippar, Aurasma, Catchoom, Bbdo, Mccann - The Daily Chronicle
Augmented Reality for Advertising Market Analysis by Size, Growth Rate ,Trends by 2027 | Top Leading Key Players – Wikitude, Augmented Pixels, Blippar, Aurasma, Catchoom, Bbdo, Mccann  The Daily Chronicle

SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape - GlobeNewswire
SaTT Smart Advertising Token Raises USD 7.1M, Rare Feat in 2020 Lackluster ICO Landscape  GlobeNewswire

Restaurant Sues DoorDash For Falsely Advertising Partnership, Redirecting Users - Law Street Media
Restaurant Sues DoorDash For Falsely Advertising Partnership, Redirecting Users  Law Street Media

Tag: Advertising Services Market is Emerging Industry in Developing Countries - Crypto Daily
Tag: Advertising Services Market is Emerging Industry in Developing Countries  Crypto Daily

Golden age of radio ends as advertising world tunes out - Telegraph.co.uk
Golden age of radio ends as advertising world tunes out  Telegraph.co.uk

The News Media And Advertising: Evolution Of A Zero-Sum Game - Worldcrunch
The News Media And Advertising: Evolution Of A Zero-Sum Game  Worldcrunch

How the Advertising Industry Makes Fossil Fuels Sexy - VICE
How the Advertising Industry Makes Fossil Fuels Sexy  VICE

The Daily Times earns five advertising awards from Tennessee Press Association - Maryville Daily Times
The Daily Times earns five advertising awards from Tennessee Press Association  Maryville Daily Times

EU operators cut advertising on IPR-infringing sites - iGaming Business
EU operators cut advertising on IPR-infringing sites  iGaming Business

Brands advertising strategies reflect how horrible 2020 has been - Business Insider - Business Insider
Brands advertising strategies reflect how horrible 2020 has been - Business Insider  Business Insider

Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release - Bitcoin News
Smart Advertising Token SaTT Reveals ProBit as Next Exchange Listing | Press release  Bitcoin News

Mobile Advertising System Market Next Big Thing | MediaMath, Sizmek, AdRoll - Crypto Daily
Mobile Advertising System Market Next Big Thing | MediaMath, Sizmek, AdRoll  Crypto Daily

Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group - The Daily Chronicle
Blockchain in Media, Advertising, and Entertainment Market Scope, Growth Forecast, Comprehensive Analysis 2028 | Top Players: IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group  The Daily Chronicle

Smart Advertising Market Report, Growth Forecast, Industry statistics Till 2026 - AlgosOnline
Smart Advertising Market Report, Growth Forecast, Industry statistics Till 2026  AlgosOnline

NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets - MarTech Series
NTN Buzztime Enters Asset Purchase Agreement to Sell Entertainment and Advertising Assets  MarTech Series

Programmatic Advertising Platform Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027 - Crypto Daily
Programmatic Advertising Platform Market Growth by Top Companies, Region, Application, Driver, Trends and Forecasts by 2027  Crypto Daily

Do you need to have advertisements on car wraps? - The Mountaineer
Do you need to have advertisements on car wraps?  The Mountaineer

Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart - BeetTV
Apple's IDFA Change Could Drive CTV Advertising, MMA's Greg Stuart  BeetTV

In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027 - The Daily Chronicle
In-Game Advertising Market Share, Industry Size, Latest Opportunities, Research & Development Analysis 2020-2027  The Daily Chronicle

TikTok bans advertisements for fasting apps, weight loss products - Insider - INSIDER
TikTok bans advertisements for fasting apps, weight loss products - Insider  INSIDER

Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report - StreetInsider.com
Growth Predicted for Indoor LCD Advertising Players Market, COVID-19 Pandemic puts Existing Projections in Jeopardy – KDMI Report  StreetInsider.com

Amazon Advertising Bid Management Strategy - PR Web
Amazon Advertising Bid Management Strategy  PR Web

Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers - MarTech Series
Aisle Rocket Launches Advanced Predictive Analytics for Facebook Advertisers  MarTech Series

Wendy's to ramp up breakfast advertising - Seeking Alpha
Wendy's to ramp up breakfast advertising  Seeking Alpha

2027 Projections: Cross-Platform And Mobile Advertising Market Report By Type, Application And Regional Outlook - The Daily Chronicle
2027 Projections: Cross-Platform And Mobile Advertising Market Report By Type, Application And Regional Outlook  The Daily Chronicle

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Display Advertising System Market Size, Share & Trends, Competitor Dynamics and Trade Analysis Report, 2026  The Daily Chronicle

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Smart Advertising Market Size, Analytical Overview, Key Players, Growth Factors, Demand, Trends And Forecast to 2027  The Daily Chronicle

Spain will be at the forefront of gaming advertising regulations in Europe - Yogonet International
Spain will be at the forefront of gaming advertising regulations in Europe  Yogonet International

Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026 - The Daily Chronicle
Latest Research Report: Inflight Advertising Market 2020 by Company, Regions, Type and Application, Forecast to 2026  The Daily Chronicle

Online Advertising Market 2020 Key Enhancement, Share Analysis To 2028 | Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook. - The Daily Chronicle
Online Advertising Market 2020 Key Enhancement, Share Analysis To 2028 | Amazon, AOL, Baidu, Microsoft, and Twitter, Google, Facebook.  The Daily Chronicle

Global Programmatic Marketing and Advertising Market 2020 – Industry Demand, Share, Size, Future Trends Plans, Growth Opportunities, Key Players, Application, Demand, Industry Research Report By Regional Forecast To 2026 - The Daily Chronicle
Global Programmatic Marketing and Advertising Market 2020 – Industry Demand, Share, Size, Future Trends Plans, Growth Opportunities, Key Players, Application, Demand, Industry Research Report By Regional Forecast To 2026  The Daily Chronicle

IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI - Forbes
IBM On Apple, IDFA, Google, Privacy, Advertising ... And AI  Forbes

2020 Is the Year of Tech Advertising - eMarketer
2020 Is the Year of Tech Advertising  eMarketer

For the advertising industry, the pandemic means opportunity. - The New York Times
For the advertising industry, the pandemic means opportunity.  The New York Times

No, Facebook hasn't banned Trump from advertising - PolitiFact
No, Facebook hasn't banned Trump from advertising  PolitiFact

Interactive Advertising Market is Booming Worldwide Latest Study Reveal - The Daily Chronicle
Interactive Advertising Market is Booming Worldwide Latest Study Reveal  The Daily Chronicle

Straus News awarded for hyperlocal journalism and innovative advertising - The West Milford Messenger
Straus News awarded for hyperlocal journalism and innovative advertising  The West Milford Messenger

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Thanks So Very Much To Our ATL Advertisers  Above the Law

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The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experiments  Science Advances

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Social Advertising Social Media Market 2020 | Know the Latest COVID19 Impact Analysis And Strategies of Key Players: Facebook, LinkedIn, Google Edition, Twitter, Instagram, etc. | InForGrowth  The Daily Chronicle

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Trump Has Lost His Edge In TV Advertising  FiveThirtyEight

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Kathy Metcalf is named IPA 'Advertising Sales Representative of the Year'  The Daily Republican

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Online Display Advertising Platforms Market Share, Growth Forecast- Global Industry Outlook  AlgosOnline

Republican worries rise as Trump campaign pulls back from television advertising - The Washington Post
Republican worries rise as Trump campaign pulls back from television advertising  The Washington Post

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CAYIN Technology Presents Facial Detection Solution for Smarter Advertising  MarTech Series

Biden vs Trump advertising strategy in battleground states - CNN
Biden vs Trump advertising strategy in battleground states  CNN

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Hyland Graphic Design & Advertising Featured in Expertise.com's List of Top 19 Web Developers in Philadelphia  EIN News

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Republican U.S. House campaign arm cancels $2 million in Houston-area advertising  KPRC Click2Houston

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Fashion Advertisers Rediscover Black Models  The New York Times

Apple makes a privacy change, and Facebook and advertising companies cry foul - The Washington Post
Apple makes a privacy change, and Facebook and advertising companies cry foul  The Washington Post

Trump goes mostly dark in TV advertising fight with Biden - Associated Press
Trump goes mostly dark in TV advertising fight with Biden  Associated Press

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Facebook tries to head off election turmoil, angering both Trump and Democrats  The Washington Post

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Insurance Advertising Market Is Booming Worldwide : United Health, Liberty Mutual, GEICO, Allstate  Insurance News Net

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Critiquing the campaigns’ ad nauseam advertisements  KTAR.com

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SaTT Smart Advertising Token Announces Listing on Leading Crypto Exchanges, KuCoin and Uniswap | Press release  Bitcoin News

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INTEREST-BASED ADVERTISING NOTICE | Site | kctv5.com  KCTV Kansas City

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AT&T plan for advertising subsidized cellphones hits Senate roadblock  Fox Business

MidWeek Should Have Labeled Amemiya Story An Advertisement - Honolulu Civil Beat
MidWeek Should Have Labeled Amemiya Story An Advertisement  Honolulu Civil Beat

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Ford Drags General Motors In New Environmental Focused Advertisement: Video  GM Authority

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Google's advertisers will take the hit from UK digital service tax  The Guardian

TikTok can help Walmart take on Amazon, Facebook, and Google - Fast Company
TikTok can help Walmart take on Amazon, Facebook, and Google  Fast Company

Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season - The Wall Street Journal
Advertisers Seek Right to Cancel TV Spending as Pandemic Roils Fall Season  The Wall Street Journal

Advertisers Must Take The Lead In The Next Privacy Sandbox - AdExchanger
Advertisers Must Take The Lead In The Next Privacy Sandbox  AdExchanger

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Marketing Isn't Advertising  Business 2 Community

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How Trump’s Billion-Dollar Campaign Lost Its Cash Advantage  The New York Times

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Biden and Trump Unveil Dueling Law-and-Order Ads  The New York Times

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Post-IDFA Advice For Pubs: Work Directly With Your Advertisers  AdExchanger

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National TV ad spend from back-to-school advertisers is down  Business Insider

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Advertising adjusts for a new reality: Sweatpants for staying home and toilet paper that cares  The Washington Post

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

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Ad Boycott of Facebook Keeps Growing  The New York Times

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The advertising business is becoming less cyclical—and more concentrated  The Economist

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‘Morally Impossible’: Some Advertisers Take a Timeout From Facebook  The New York Times

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College advertising during COVID-19 draws criticism  Inside Higher Ed

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IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

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