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Online Classifieds


Choosing a Classified Website and creating your advertisements.

The internet has opened a vast number of doors for people to market their products and services. Becoming self-employed and obtaining a national or global audience has never been easier. Many of these quality Classified Websites will provide Entrepreneurs with their own storefront. In addition, their is no or little programming knowledge required for a Website, as the administrator of the Classifieds Website will ensure modern and enhanced features, for consumers to find and purchase products or services. However, there are a few elements to familiarize yourself with, prior to deciding where you want to advertise.

Free Classified Ads

If you scout the Internet, you will find a variety of Websites that are promoting, "Free Classified Ads". Many advertisers will rush in and take advantage of these offers, without investigation. However, you should use caution when dealing with these types of Websites. If they do not provide a Privacy Policy, avoid them all together.

Always remember, maintaining a Website has a price. If they are not selling their advertisement space, another method is being used to generate income.

A common practice is the sale of E-mail addresses. In an online report by Tim Williams (Technical Services Specialist University of Arizona's Steward Observatory [http://www.u.arizona.edu/~trw/spam/]), describing how spammers obtain Email addresses, he found, "Many sites, when the dot-bomb implosion hit, realized a list of email address was an asset to be sold. The people buying didn't care if you only opted in one site they had your address used it and probably sold it off again". There is a big market for Email addresses. The value of an E-mail address rose significantly with the new legislation that enforced the, "Can-Spam Act". By opting in to a Website, and providing your E-mail address, you are opening the doors for E-mail Advertisers to safely market your address.

There are some Free Classified Websites that are legitimate. Some sites may advertise, "Free Classifieds," but charge for extended time-frames of the advertisements run. For example, an advertisement that will run for one week is free. In contrast, an advertisement that runs for one month has a fee. In addition, some free classified Websites may charge a fee for additional features. This may include Featured Advertisements, Bold Text, Placing your advertisement above all others within a category.

In any case, look for a Privacy Policy. Ensure that Website clearly states they will not sell, trade, or share your registration information.

Features to look for in a Classified Website

When choosing a Classified Website to utilize, take a look at some of the features they offer. A good advertising venue should focus on consumer friendliness. Navigation should be clear and simple for the consumer. They should offer features that help consumers shop and compare. This is what will make consumers comeback to the resource for their shopping needs.

Here are some basic features to look for:

Classified Search Engine: While some people enjoy shopping through the variety of Classified Ads, others want a Search Engine that will filter out the ads that are not of interest to them. The site should offer a search engine, and an advanced search engine that allows consumers to sort ads by item specific information. For example, a consumer should be able to shop for cars by the Manufacture, model, location, price range, Mileage, and other details related to the car they want.

Classified Watch List's: Watch Lists are a newer feature that will automatically notify a consumer when an item is advertised on the Website. This feature ensures that advertisements are targeted to consumers that are interested in the offering you have. In addition, it informs the consumer without the need to continually browse the internet.

Simple Navigation: The consumer side of the Website should have clear and central navigation. If a consumer needs to pass through several pages before seeing items for sale, avoid the site. Consumers will not enjoy having to click on a variety of links to find offerings. Classification of the items listed on the Website should be easy and direct.

Target Audience: The Website you are advertising has a Target Audience. If you are advertising something in England, it would not be practical to place the advertisement on a Classified Website for the United States. This will hold true for other countries that speak similar languages.

Other Content: In addition to a Classified Marketplace, Websites need to offer additional content to ensure that users enjoy the Website. Content is what keeps people coming back, or draws people to a Website.

Writing your Classified Ad

What many may consider the most important part of advertising is writing an effective ad. The information that you provide in your classified ad may be the deciding factor if it is successful or a, "bomb".

Create a variety of advertisements that utilize various approaches. Be prepared to revise your content on occasion. This ensures that you are demonstrating different aspects of your offering. In addition, you can promote your offering from different angles, to see what will achieve the best results.

Choosing the angle of your advertising may vary, depending on what you are offering. Writing a Classified Ad is not much different than writing an essay, with the exception of a literary work. There are three general angles that you should consider using to promote your offering. These are Expressive ads, Persuasive ads, and Informative Ads. However, you should always implement a call to action regardless of the angle you choose. Additionally, it may not be a good idea to mix any of the three angles. This is because advertisements need to have focus and be concise.

Here are definitions and examples for the different types of advertising:

Writing an Expressive Classified Ad

An expressive advertisement is very personal. Expressive ads may be a good idea for a small scale business, wanting to utilize a personal approach. When taking an expressive approach, think of writing an excerpt of the day in a journal. As the writer of the advertisement, you want to express your personal feelings, thoughts, or opinions related to the offerings. For example, a Business Opportunity may be advertised as, "I made over $100,000.00 in one year. I cannot believe how easy it was". This eliminates the need to use examples or testimonials, as the author becomes the example.

Writing a Persuasive Classified Ad

A persuasive advertisement is used to convince the reader or change their opinion. To be successful with a persuasive classified ad, the writer needs to have a firm, direct, and clear point. The goal is to evoke a reaction that causes the reader to have the same point-of-view as the Author. A very common form of advertising, that uses a Persuasive approach, is the Governments, "Register to Vote," Campaigns. They are generally direct and to the point. They provide a concise reason why you should register to vote, "Make your voice heard". By pointing out a simple benefit, they are achieving the task of the persuasive advertisement, getting unregistered citizens to register.

Writing an Informative Classified Ad

Informative advertising provides information to the readers and generally explains what is being offered. When constructing such an advertisement, the author should demonstrate observations, ideas, facts, statistics, or research data. This is becoming very common on the internet, as more people are becoming information hungry. Consumers want to know what they are buying. In addition, this is a wise choice, if consumers cannot physically see the item you are selling. An example of Informative Advertising is an Auto Manufactures advertisement for their vehicles (Not Dealerships). They generally print large advertisements that inform readers of the Vehicles Engine Horsepower, Torque, Maintenance Schedule, Improvements from prior models, available colors, Wheelbase, seating, trunk size, etc... All the information is based on facts and research. It allows consumers to compare their vehicles to similar Auto Models, without taking a test drive.

Headlines and Body of your Classified Advertisements

Headlines are often referred to as titles, and are very important in catching the readers' eye. Headlines should always be typed in capital letters. In addition, use simple name recognition techniques. For example, if you are advertising a Car for Sale, input the Make and Model for the headline. In contrast, if you are selling Real Estate, you should use the street and Town the property is located.

Business advertisements should always use the name of the company. The more the name is seen, the better your Public Relations becomes.

Don't overextend the headline. An example of an overextended headline is adding, "Car for Sale," when placing an advertisement under a, "Cars for Sale," category. This text is simply not needed, as the consumer is already aware that they are looking at, "Cars for Sale".

Consider what you see from professional journalists that writes columns in a newspaper. Simple and Straight forward, inform the readers what the Classified Ad is promoting. They never mention the words that already are in the columns' header (Entertainment, Movies, Lifestyle, etc..).

The context or body of your classified is very important. First, the body of your advertisement needs to have proper grammar. Having a Classified advertisement with, "Typo's," gives a bad impression. Next, make sure the body is easy to read. This can be accomplished by using paragraphs with short sentences and avoiding all capital letters. Keep in mind, the body is not a headline; you already grabbed the consumers' attention, as they are reading your advertisement.

The goal should be to make it pleasant at this point. Finally, end the advertisement with a call to action. How does a consumer proceed to accept your offer? What is the next step they need to take? Use power phrases similar to, "Call Now for Further Details".

Consider the season of your target audience (Dependent on the Offering). In the winter, people may have different motives than in the hot summer. In addition, take into consideration up-and-coming Holidays. Simply wishing a, "Merry Christmas," will evoke warm emotions when people are reading your advertisements. This may help take away the Hard-sell frame of mind the consumer has, while reading your advertisements.

About The Author

Michael Medeiros is an Entrepreneur with a background in Business and Advertising. He works as a Part-Time Real Estate Agent for Century 21 Hearst Realty, in Turnersville NJ . Michael Medeiros is also the founder of Mjmls online classifieds www.mjmls.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 19 / 2024

Ahead of IPO, Reddit blends advertising into user posts - The Register
Ahead of IPO, Reddit blends advertising into user posts  The Register

Thanks to generative AI, advertising's business models will be reinvented - Fast Company
Thanks to generative AI, advertising's business models will be reinvented  Fast Company

Judge Throws Out Sephora Clean Beauty False Advertising Lawsuit - The Business of Fashion
Judge Throws Out Sephora Clean Beauty False Advertising Lawsuit  The Business of Fashion

Kristen Cavallo Retires From Advertising After 30 Years in the Industry - Adweek
Kristen Cavallo Retires From Advertising After 30 Years in the Industry  Adweek

Kristen Cavallo retires from advertising for political activism - Ad Age
Kristen Cavallo retires from advertising for political activism  Ad Age

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok - Digiday
While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok  Digiday

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Can advertising tell the truth? This vodka brand is giving it a shot  The Drum

Fox recalled for Iwo Jima service, advertising agency, TV show - Cleveland Jewish News
Fox recalled for Iwo Jima service, advertising agency, TV show  Cleveland Jewish News

Tesla flexes Model Y achievements with Cybertruck in rolling advertisement - TESLARATI
Tesla flexes Model Y achievements with Cybertruck in rolling advertisement  TESLARATI

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Advertisement of 'free golf for life' is a bunch of hooey  Villages-News

Food Advertising Bill Advances To Assembly | News, Sports, Jobs - Evening Observer
Food Advertising Bill Advances To Assembly | News, Sports, Jobs  Evening Observer

Newsweek appoints advertising industry veteran Danielle Varvaro as head of advertising sales - Editor And Publisher Magazine
Newsweek appoints advertising industry veteran Danielle Varvaro as head of advertising sales  Editor And Publisher Magazine

Podcast Industry in 2024: Top Platforms, Audience Stats, & Ad Trends - eMarketer
Podcast Industry in 2024: Top Platforms, Audience Stats, & Ad Trends  eMarketer

Radio Advertising Feeds Fast Food Restaurant Success - Radio Ink
Radio Advertising Feeds Fast Food Restaurant Success  Radio Ink

Electronic Advertising Provisions Become Law in VA - Brewers Association
Electronic Advertising Provisions Become Law in VA  Brewers Association

Radio And QSR Consumers Mirror Each Other. But There's An Advertising Mismatch. - Insideradio.com
Radio And QSR Consumers Mirror Each Other. But There's An Advertising Mismatch.  Insideradio.com

Advertise with Us - E&E News by POLITICO
Advertise with Us  E&E News by POLITICO

Advertising Sales Representative (Fargo) - KVLY
Advertising Sales Representative (Fargo)  KVLY

Kristen Cavallo, MullenLowe Group’s global CEO to leave advertising - Storyboard18
Kristen Cavallo, MullenLowe Group’s global CEO to leave advertising  Storyboard18

Digital Advertising Futures 2024 H1 - FIPP
Digital Advertising Futures 2024 H1  FIPP

National columnist examines CFPB reverse mortgage advertising data - Yahoo Finance
National columnist examines CFPB reverse mortgage advertising data  Yahoo Finance

Jury finds man guilty of gun, drug offenses after advertising drugs for sale on social media - Abccolumbia.com
Jury finds man guilty of gun, drug offenses after advertising drugs for sale on social media  Abccolumbia.com

BMI Pays Tribute to Retiring CEO of the Radio Advertising Bureau - BMI, music
BMI Pays Tribute to Retiring CEO of the Radio Advertising Bureau  BMI, music

OUT OF HOME ADVERTISING CONTINUES ON GROWTH TRAJECTORY, UP 2.1% IN 2023 - PR Newswire
OUT OF HOME ADVERTISING CONTINUES ON GROWTH TRAJECTORY, UP 2.1% IN 2023  PR Newswire

Advertising Could Gobble Up The Grocery Business - AdExchanger
Advertising Could Gobble Up The Grocery Business  AdExchanger

Where Your Advertising Work Comes To Life: It's That Time Of Day 03/18/2024 - MediaPost Communications
Where Your Advertising Work Comes To Life: It's That Time Of Day 03/18/2024  MediaPost Communications

Top 15 Podcast Advertisers Spent Nearly $50M During Feb. - Insideradio.com
Top 15 Podcast Advertisers Spent Nearly $50M During Feb.  Insideradio.com

CNN International Commercial elevates Sebastian Laver to lead content sales and advertising for Latin America - Editor And Publisher Magazine
CNN International Commercial elevates Sebastian Laver to lead content sales and advertising for Latin America  Editor And Publisher Magazine

Mobvista Achieves $1.05B in 2023 Revenue, Sees Significant Profit Increase - Yahoo Finance
Mobvista Achieves $1.05B in 2023 Revenue, Sees Significant Profit Increase  Yahoo Finance

Lamar Advertising Executives' Salaries and Bonuses Increase - TipRanks.com - TipRanks
Lamar Advertising Executives' Salaries and Bonuses Increase - TipRanks.com  TipRanks

Is Townsquare Media Inc (TSQ) a Good Choice in Advertising Agencies Monday? - InvestorsObserver
Is Townsquare Media Inc (TSQ) a Good Choice in Advertising Agencies Monday?  InvestorsObserver

National CineMedia, Inc. Announces New $100 Million Share Repurchase Program - Yahoo Finance
National CineMedia, Inc. Announces New $100 Million Share Repurchase Program  Yahoo Finance

Learning from the (Advertising) Pros | BU Today - Boston University
Learning from the (Advertising) Pros | BU Today  Boston University

What a TikTok Ban Would Mean for Advertisers - Bloomberg
What a TikTok Ban Would Mean for Advertisers  Bloomberg

Textured Hair Advertising Campaigns : from one queen to another - Trend Hunter
Textured Hair Advertising Campaigns : from one queen to another  Trend Hunter

We Are Social: what we saw at SXSW - More About Advertising
We Are Social: what we saw at SXSW  More About Advertising

Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use - AdExchanger
Europe’s AI Act Nudges Advertisers Toward Responsible Generative AI Use  AdExchanger

Microsoft Advertising testing new interface similar to Google Ads - Search Engine Land
Microsoft Advertising testing new interface similar to Google Ads  Search Engine Land

EU introduces new rules on transparency and targeting of political advertising - Présidence française du Conseil de l'Union européenne 2022
EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

Advertising salary guide—why design jobs are in demand - Ad Age
Advertising salary guide—why design jobs are in demand  Ad Age

Court Tosses Out False Ad Case Over Sephora's "Clean" Line - The Fashion Law
Court Tosses Out False Ad Case Over Sephora's "Clean" Line  The Fashion Law

Team Internet Group swoops for online advertising specialist in $41m deal By Proactive Investors - Investing.com UK
Team Internet Group swoops for online advertising specialist in $41m deal By Proactive Investors  Investing.com UK

Adalytics report exposes the intricacies of made-for-advertising sites - Digiday
Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

What Would a TikTok Ban or Sale Mean for Advertisers? - Adweek
What Would a TikTok Ban or Sale Mean for Advertisers?  Adweek

National CineMedia 4Q Profit Rises After Increase In Advertisers - MarketWatch
National CineMedia 4Q Profit Rises After Increase In Advertisers  MarketWatch

GenAI in Advertising - EMARKETER
GenAI in Advertising  EMARKETER

Ayurvedic company in India banned from advertising certain products : Goats and Soda - NPR
Ayurvedic company in India banned from advertising certain products : Goats and Soda  NPR

Amazon apologizes after its AI advertising system makes costly error - Search Engine Land
Amazon apologizes after its AI advertising system makes costly error  Search Engine Land

Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences – Beet.TV - BeetTV
Identity Is Paramount For Paramount: Scoles Offers Advertisers Real Audiences – Beet.TV  BeetTV

Gen AI Will Impact Media And Advertising In Multiple Ways, Experts Say. - Insideradio.com
Gen AI Will Impact Media And Advertising In Multiple Ways, Experts Say.  Insideradio.com

National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter and Full Year 2023 - Yahoo Finance
National CineMedia, Inc. Reports Results for Fiscal Fourth Quarter and Full Year 2023  Yahoo Finance

Summer Camps Advertising – North Coast Current - northcoastcurrent.com
Summer Camps Advertising – North Coast Current  northcoastcurrent.com

Gazette wins top news, advertising honors from Wisconsin Newspaper Association - The Janesville Gazette
Gazette wins top news, advertising honors from Wisconsin Newspaper Association  The Janesville Gazette

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent - Storyboard18
Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent  Storyboard18

3 big reasons to be optimistic about advertising in 2024, survey reveals - The Drum
3 big reasons to be optimistic about advertising in 2024, survey reveals  The Drum

Over Rs. 100 crore spent on political ads on Google, BJP leads the advertising chart - Storyboard18
Over Rs. 100 crore spent on political ads on Google, BJP leads the advertising chart  Storyboard18

A weary advertising spend canary in a slow start to the year - AdNews
A weary advertising spend canary in a slow start to the year  AdNews

ADWEEK Names Ryan Joe Editor in Chief - Adweek
ADWEEK Names Ryan Joe Editor in Chief  Adweek

Social Security: How we protect you from misleading advertising and communications - Terre Haute Tribune Star
Social Security: How we protect you from misleading advertising and communications  Terre Haute Tribune Star

The Willy Wonka experience's generative AI debacle is just the start of our nightmarish new advertising reality - Fast Company
The Willy Wonka experience's generative AI debacle is just the start of our nightmarish new advertising reality  Fast Company

Free TV says further gambling advertising restrictions would significantly impact revenue - AdNews
Free TV says further gambling advertising restrictions would significantly impact revenue  AdNews

Britannia and Mindshare roll out AI-powered camera campaign for NutriChoice featuring Ranveer Singh - Storyboard18
Britannia and Mindshare roll out AI-powered camera campaign for NutriChoice featuring Ranveer Singh  Storyboard18

Columbia man found guilty after advertising drugs on social media - WIS News 10
Columbia man found guilty after advertising drugs on social media  WIS News 10

Paid advertisement: Vote 'yes,' Citizens for Strong Fort Schools - FortAtkinsonOnline.com - Fort Atkinson Online
Paid advertisement: Vote 'yes,' Citizens for Strong Fort Schools - FortAtkinsonOnline.com  Fort Atkinson Online

Lamar Advertising (NASDAQ:LAMR) Shares Purchased by Sunbelt Securities Inc. - Defense World
Lamar Advertising (NASDAQ:LAMR) Shares Purchased by Sunbelt Securities Inc.  Defense World

Microsoft shows another Bing popup advertisement to Windows users - Ghacks
Microsoft shows another Bing popup advertisement to Windows users  Ghacks

A tribute to Fali Vakeel: Indian advertising's 'last Mad Man' | News - Campaign Asia
A tribute to Fali Vakeel: Indian advertising's 'last Mad Man' | News  Campaign Asia

Brands unknowingly wasting dollars on Made for Advertising sites - Search Engine Land
Brands unknowingly wasting dollars on Made for Advertising sites  Search Engine Land

Why I won't apologise for working in advertising - Creative Review
Why I won't apologise for working in advertising  Creative Review

Advertise - exploreClarion
Advertise  exploreClarion

US oil production hits record levels under Biden - Vox.com
US oil production hits record levels under Biden  Vox.com

Leading advertisers believe in the ‘Cricket on TV advantage’ with IPL set to begin - ETBrandEquity
Leading advertisers believe in the ‘Cricket on TV advantage’ with IPL set to begin  ETBrandEquity

Amazon Says It Sold Ads for Products Shoppers Couldn't Buy - Bloomberg
Amazon Says It Sold Ads for Products Shoppers Couldn't Buy  Bloomberg

‘Sneaky’ social media ads are luring young into gambling, say campaigners - The Guardian
‘Sneaky’ social media ads are luring young into gambling, say campaigners  The Guardian

Goodbye Lady In Red: Massive Illegal West End Avenue Building Advertisement Comes Down - westsiderag.com
Goodbye Lady In Red: Massive Illegal West End Avenue Building Advertisement Comes Down  westsiderag.com

Paper v pixels: Making a sustainable advertising choice - The Media Leader
Paper v pixels: Making a sustainable advertising choice  The Media Leader

TikTok advertisers will look to rivals if US Senate moves ahead on ban - Reuters
TikTok advertisers will look to rivals if US Senate moves ahead on ban  Reuters

Inside the 'made for advertising' crackdown—and why it isn't working - Ad Age
Inside the 'made for advertising' crackdown—and why it isn't working  Ad Age

IAB: Adapting To Consumer Data Limitations, Advertisers Are Turning To First-Party Options. - Insideradio.com
IAB: Adapting To Consumer Data Limitations, Advertisers Are Turning To First-Party Options.  Insideradio.com

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Egg freezing: 41 percent of clinics could be breaching advertising guidelines • PET  BioNews

Hispanic Hair Care Campaigns - Trend Hunter
Hispanic Hair Care Campaigns  Trend Hunter

Breaking News Live March 19: Patanjali advertising case: SC asks Ramdev, Balkrishna to appear before it - The Times of India
Breaking News Live March 19: Patanjali advertising case: SC asks Ramdev, Balkrishna to appear before it  The Times of India

Van Geest: City of Ottawa must stop accepting fossil-fuel advertising — now - Ottawa Citizen
Van Geest: City of Ottawa must stop accepting fossil-fuel advertising — now  Ottawa Citizen

Jivox Announces IQ DaVinci For Direct Advertising: A Single Workflow To Launch Campaigns On Multiple Retail Media ... - PR Web
Jivox Announces IQ DaVinci For Direct Advertising: A Single Workflow To Launch Campaigns On Multiple Retail Media ...  PR Web

A US TikTok ban could fuel Meta's advertising dominance—but Google and YouTube stand to benefit as well - EMARKETER
A US TikTok ban could fuel Meta's advertising dominance—but Google and YouTube stand to benefit as well  EMARKETER

Patanjali misleading advertisement case: SC asks Baba Ramdev to be personally present for next hearing - The Economic Times
Patanjali misleading advertisement case: SC asks Baba Ramdev to be personally present for next hearing  The Economic Times

CBS Sports Ad Chief John Bogusz to Step Down (EXCLUSIVE) - Variety
CBS Sports Ad Chief John Bogusz to Step Down (EXCLUSIVE)  Variety

Anomaly wins global brief to ‘supercharge’ Tonies audio platform - More About Advertising
Anomaly wins global brief to ‘supercharge’ Tonies audio platform  More About Advertising

RTL, Fremantle Revenue Dips Amid Ad Troubles, Streaming Shifts - Hollywood Reporter
RTL, Fremantle Revenue Dips Amid Ad Troubles, Streaming Shifts  Hollywood Reporter

Patanjali advertising case: SC asks Ramdev to appear in person, stock down 3.5% - Moneycontrol
Patanjali advertising case: SC asks Ramdev to appear in person, stock down 3.5%  Moneycontrol

How the TikTok ban threat is affecting advertisers and creators - Ad Age
How the TikTok ban threat is affecting advertisers and creators  Ad Age

Aurangabad-based Media House Group bags rights for advertising on 100 city buses - M4G Team
Aurangabad-based Media House Group bags rights for advertising on 100 city buses  M4G Team

Lamar Advertising (NASDAQ:LAMR) Sees Significant Drop in Short Interest - Defense World
Lamar Advertising (NASDAQ:LAMR) Sees Significant Drop in Short Interest  Defense World

Meet The Ad Tech Players Using Generative AI For Their Media Buys - AdExchanger
Meet The Ad Tech Players Using Generative AI For Their Media Buys  AdExchanger

The FTC's PrivacyCon Was Chock-Full Of Warning Signs For Ad Tech - AdExchanger
The FTC's PrivacyCon Was Chock-Full Of Warning Signs For Ad Tech  AdExchanger

Forecast: AI's Rise Will Cut Search Engine Traffic, Affecting Advertising - Inc.
Forecast: AI's Rise Will Cut Search Engine Traffic, Affecting Advertising  Inc.

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Qinghai Spring Sinks After TV Show Finds TCM Firm Is Falsely Advertising Liquor's Health Benefits  Yicai Global

New Zealand government restructures advertising accounts with tender - AdNews
New Zealand government restructures advertising accounts with tender  AdNews

Patanjali advertising case: SC asks Ramdev, Balkrishna to appear before it - BusinessLine
Patanjali advertising case: SC asks Ramdev, Balkrishna to appear before it  BusinessLine

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The Shift's Sam Baker: How to make your own media (and conquer advertisers' menopause fear)  Media Makers Meet

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