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3 Simple Steps to Getting Thousands in Free Advertising


Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

I'm going to cover a few of the basics for getting good publicity and why you need to do them. If you do, you can be assured that you will be increasing your business at a rapid speed. Publicity, if used correctly, can be many times more valuable than advertising, and best of all, it's free.

1. Always be honest- when you are talking with a journalist, either through email or the phone, you must always be honest. Journalists have a sort of BS detector and can see what is truthful, what is hype and what is outright lies. If your new, they'll probably excuse some hype for the first time but they will never forgive you if you outright lie to them.

2. Know what is news - if you are launching a new web page about your cats, that is not news. Honestly, no one cares. I really shouldn't be saying this, but you would be amazed at the number of people who put out news releases on subjects that no one in their right mind would consider news. However, many entrepreneurs don't realize when they are sitting on a publicity goldmine. For example, if a celebrity is a happy user of your product, if your company is putting out an interesting or unusual product or service or your company has come up with an extremely innovative product, then you probably have some news on your hands!

3. Know whom to target- when you are releasing a new hairdryer that increases efficiency by 40%, you can call the product sections of the news organizations near you. however, you would be ill advised to call an organization that has nothing to do with your products, "cat monthly", for example. "pr spam" is a much-feared problem for journalists and pr practitioners alike. My rule is that you can send a release to a journalist you don't know if you believe that it is very well targeted. I'm not like a few people who believe that you need their express permission; simply by being journalists and posting their information, they are inviting news. However, this being said, don't spam them.

Try to keep these rules in mind the next time you are looking to get some major publicity to skyrocket your business. Keep to common sense and use old fashioned networking, and you too will be sitting on a publicity goldmine!

Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online (http://www.prwritingonline.com). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of Publicity for small businesses and managing several other businesses at the same time. You may contact him at info@prwritingonline.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. May / 19 / 2019

How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator - Forbes
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


More Data On Amazon's Advertising Business - Seeking Alpha
More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


PhRMA: Drug advertising rules would confuse patients - USA TODAY
PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook' - Yahoo Finance
Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


Five Imperatives For Winning The Streaming TV Advertising Revolution - Forbes
Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


How Pinterest plans to attract more self-serve advertisers - AdAge.com
How Pinterest plans to attract more self-serve advertisers  AdAge.com

In reporting its first quarterly results as a public company, Pinterest provided new details on the platform's advertising plans, which include introducing self-serve ...


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino - AdAge.com
Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


22News Storm Team Weather Tracker recognized by local Advertising Club - WWLP.com
22News Storm Team Weather Tracker recognized by local Advertising Club  WWLP.com

The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.


Walmart's battle with Amazon has new fronts: Digital ads and A.I. - CNBC
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


TripAdvisor prepares to woo advertisers outside travel and hospitality - AdAge.com
TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


10 Outdoor advertising ideas for your small business - Baltimore Post-Examiner
10 Outdoor advertising ideas for your small business  Baltimore Post-Examiner

Small businesses have a tough go of competing against the “big dog” titans of national corporations. Not to mention the “war” that many small businesses have ...


Advertising on Planet Vulcan - Adweek
Advertising on Planet Vulcan  Adweek

The ad business on Spock's home planet would be an entirely logical affair, data dependent and driven by the scientific method. Those Vulcans don't have an ...


The Luupe seeks to bring the female gaze to advertising - Quartz
The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


Twitter accidentally shared user data with advertising partner - Fox News
Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


Google is striking back at Amazon's advertising push with new shopping features - CNBC
Google is striking back at Amazon's advertising push with new shopping features  CNBC

Google announced Tuesday at its Google Marketing Live conference a slew of new products pertaining to shopping, including a personalized Google Shopping ...


Suffolk art exhibit puts racially offensive advertising front and center - Virginian-Pilot
Suffolk art exhibit puts racially offensive advertising front and center  Virginian-Pilot

Art has never shied away from controversy, and two exhibits now on display at the Suffolk Art Gallery, 118 Bosley Ave., are likely to create more. The exhibit ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel - Skift
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach - Deadline
Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


What advertisers need to know about supply path optimization - AdAge.com
What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Advertisers fear losing consumers who snap away their Facebook history - AdAge.com
Advertisers fear losing consumers who snap away their Facebook history  AdAge.com

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...


Letter: Limit drug companies' donations, advertising - Opinion - The Columbus Dispatch
Letter: Limit drug companies' donations, advertising - Opinion  The Columbus Dispatch

Every day there seems to be an article about the high price of prescription drugs. This should have been addressed a long time ago and probably would have ...


Google's advertising boss says that it won't sacrifice privacy to boost its slowing ads business - Business Insider
Google's advertising boss says that it won't sacrifice privacy to boost its slowing ads business  Business Insider

This week at Google Marketing Live, the company unveiled several new ad products that teeter on the tech giant's recent privacy-first party line.


View: A Commitment To Responsible Advertising Of Sports Betting - Legal Sports Report
View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit - Tampa Bay Times
Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit  Tampa Bay Times

Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...


Twitter CFO: Trade tensions won't ding our digital advertising business in China - CNBC
Twitter CFO: Trade tensions won't ding our digital advertising business in China  CNBC

Twitter Chief Financial Officer Ned Segal said Monday that boiling trade tensions between the United States and China could affect a lot of businesses, but he ...


The rise of podcast advertising: 32% of Americans are tuning in - ClickZ
The rise of podcast advertising: 32% of Americans are tuning in  ClickZ

Research shows that about 144 million people in the US are listening to podcasts in 2019. And podcast advertising earns 4.4x better recall than other common ...


Advertising and Media Insider newsletter May 15 - Business Insider
Advertising and Media Insider newsletter May 15  Business Insider

Hello! This past week brought *fresh* signs that the tech giants are in charge, as if we didn't know that already. First, Google is planning to make it easier for ...


The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs - Adweek
The Benefits of Advertising on The CW, According to Ruby Rose, Taye Diggs and Other Celebs  Adweek

The CW's packed superhero schedule is a dream come true for advertisers, at least according to the stars of Batwoman, Black Lightning, Supernatural and other ...


Remembering Tim Conway, advertising funnyman - AdAge.com
Remembering Tim Conway, advertising funnyman  AdAge.com

Legendary funnyman Tim Conway, whose gift for physical comedy—and his ability to make his fellow castmates on the “Carol Burnett Show” break character ...


Facebook prepares advertisers for when users 'clear history' - AdAge.com
Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows - The New York Times
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Amazon reportedly plans to buy advertising tech company Sizmek - DigitalCommerce360
Amazon reportedly plans to buy advertising tech company Sizmek  DigitalCommerce360

Sizmek's Ad Server, which helps advertisers place spots around the internet and measure their effectiveness, competes directly with Google's Marketing Platform ...


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension - Hollywood Reporter
Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer - Forbes
$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


Capitol Views: Attorney advertising review gaining support - Greater Baton Rouge Business Report
Capitol Views: Attorney advertising review gaining support  Greater Baton Rouge Business Report

The House Judiciary Committee easily advanced legislation this morning that would bring new scrutiny and oversight to the promotional practices employed by ...


Clean.io raises $2.5M to fight malicious advertising - TechCrunch
Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers - Adweek
Inside YouTube’s Latest Privacy Updates And How They Affect Advertisers  Adweek

Sandwiched between the enforcement of stringent privacy rules on either side of the Atlantic, YouTube has made a series of adjustments on how advertisers can ...


US digital advertising exceeded $100B in 2018 (IAB report) - TechCrunch
US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunch

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...


Target rebrands digital-advertising business as Roundel - Star Tribune
Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


Pinterest Targeting Massive Advertising Opportunity - Seeking Alpha
Pinterest Targeting Massive Advertising Opportunity  Seeking Alpha

Pinterest has a strong product for advertisers, with its users coming to find, pin, and potentially purchase things. They have a strong user base domestically,


Opinion | These Ads Think They Know You - The New York Times
Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


Inside MTC's 2019 Spring Gala, Honoring Advertising Pioneer Nancy Coyne - Playbill.com
Inside MTC's 2019 Spring Gala, Honoring Advertising Pioneer Nancy Coyne  Playbill.com

The May 13 gala featured performances from Broadway's Ain't Too Proud, Be More Chill, Hadestown, and more.


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe - New York Post
Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Remembering Doris Day and her influence on music in advertising - AdAge.com
Remembering Doris Day and her influence on music in advertising  AdAge.com

Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...


Bill Barring Deceptive Advertising by Clinics Clears House - U.S. News & World Report
Bill Barring Deceptive Advertising by Clinics Clears House  U.S. News & World Report

HARTFORD, Conn. (AP) — The Democratic controlled House of Representatives has advanced legislation that attempts to clamp down on alleged deceptive ...


Scott Hall Calls Out Promotion For Falsely Advertising An Appearance - SEScoops
Scott Hall Calls Out Promotion For Falsely Advertising An Appearance  SEScoops

"The Bad Guy" Scott Hall has called out an indie wrestling promotion for falesly advertising he would be at their show in June.


Meredith Corp. Reports Double-Digit Advertising Revenue Growth 05/16/2019 - MediaPost Communications
Meredith Corp. Reports Double-Digit Advertising Revenue Growth 05/16/2019  MediaPost Communications

In its third-quarter fiscal report of 2019, Meredith Corp. reported growth across advertising, its national and local media groups and total company revenues, ...


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Comcast's FreeWheel creates programmatic OTT marketplace for local TV advertisers  Digiday

In the latest example of companies bridging traditional TV advertising into the digital realm, Comcast's created a digital video marketplace for advertisers.


Can Starbucks cup on 'Game of Thrones' translate to billions in free advertising? - USA TODAY
Can Starbucks cup on 'Game of Thrones' translate to billions in free advertising?  USA TODAY

The Starbucks cup has been tossed from Sunday's episode of "Game of Thrones" but it still could equate to millions to billions in free advertising.


The Future of Display Advertising - Marketing Land
The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


EBay Denies Rumors It Will Start Accepting Crypto, Despite Advertising at Crypto Event - Cointelegraph
EBay Denies Rumors It Will Start Accepting Crypto, Despite Advertising at Crypto Event  Cointelegraph

EBay has denied rumors that it is going to start accepting cryptocurrency as a payment method, according to a Bloomberg report on May 14. Speculation has ...


MILLER ADVERTISING - Ad from 2019-05-15 | Ads - STLtoday.com
MILLER ADVERTISING - Ad from 2019-05-15 | Ads  STLtoday.com

Miller Advertising: In the UnIteD StAteS BAnKRUPtCY COURt FOR the DIStRICt OF DeLAWARe ) Chapter 11, Case No.18-12491...


The Pitch: Advertising and marketing news for 5.14.19 - RichmondBizSense
The Pitch: Advertising and marketing news for 5.14.19  RichmondBizSense

Familiar Creatures developed a campaign for CarLotz. The campaign includes two TV spots, “Soft Jazz Baby” and “Essential Drool,” that will run throughout the ...


Lockport agency offers free advertising materials to groups helping kids - Buffalo News
Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


Verizon Ramps Up 5G Advertising Alongside Galaxy S10 5G Launch - Light Reading
Verizon Ramps Up 5G Advertising Alongside Galaxy S10 5G Launch  Light Reading

Verizon today began selling the $1,300 Samsung Galaxy S10 5G to customers, the first US phone that features integrated 5G capability. Verizon is also juicing ...


Pot 101 Update: What are the rules for advertising recreational marijuana in California? - PolitiFact
Pot 101 Update: What are the rules for advertising recreational marijuana in California?  PolitiFact

Driving down a busy street in South Sacramento, signs advertising cannabis deliveries can be seen every few blocks. On one there is a picture of a pineapple, ...


Google parent Alphabet’s stock tumbles on slow advertising growth - Washington Post
Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


AmaWaterways Launches First-Ever TV Advertising Campaign - PRNewswire
AmaWaterways Launches First-Ever TV Advertising Campaign  PRNewswire

CALABASAS, Calif., May 17, 2019 /PRNewswire/ -- Luxury river cruise line, AmaWaterways, launched its new multi-platform, multi-phased advertising campaign ...


Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads - MarTech Series
Latest PubMatic Research Finds Mobile Advertising Reaching New Milestones as 5G Presents Game Changing Possibilities for Video Ads  MarTech Series

PubMatic Releases Q1 2019 QMI Report, Highlighting Key Insights into Mobile Advertising Trends. Premium digital technology company, PubMatic, released its ...


Indie Promotion Comments on Scott Hall False Advertising Claim, Video of Hall Promoting the Appearance - LordsofPain.net
Indie Promotion Comments on Scott Hall False Advertising Claim, Video of Hall Promoting the Appearance  LordsofPain.net

As noted on Thursday, WWE Hall of Famer Scott Hall took to Twitter and accused the Vanguard Championship Wrestling indie promotion of falsely advertising ...


'Game of Thrones' mishap resulted in $2.3 billion in free advertising for Starbucks - CNBC
'Game of Thrones' mishap resulted in $2.3 billion in free advertising for Starbucks  CNBC

A 'Game of Thrones' production mishap resulted in an estimated $2.3 billion in free advertising for Starbucks after the latest episode accidentally included a ...


'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom - Business Insider
'It's a contrarian take': A prominent ad-tech veteran is pumping money into advertising and marketing companies — even as the industry faces doom and gloom  Business Insider

Venture capital fund MathCapital has invested in 18 companies since launching last year.


BBC denies giving Huffington Post 'free advertising' - The Drum
BBC denies giving Huffington Post 'free advertising'  The Drum

The BBC has become embroiled in a political bias storm amid accusations it gifted free advertising to the Huffington Post as part of an all-day Twenties Takeover ...


Amazon's advertising sales growth is slowing down - CNBC
Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report - Law.com
When Drafting Online Bio, Beware of Client Confidentiality and Advertising Rules | Daily Report  Law.com

Nearly every practicing attorney has some sort of online presence, whether through a social media professional networking site like LinkedIn or through the ...


The Insidious Effects Of Advertising - NPR
The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


Companies Continue To Stumble Over Racially Offensive Advertising Campaigns - NPR
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


Digital Advertising Is Increasingly Concentrated Among a Few Winners - Motley Fool
Digital Advertising Is Increasingly Concentrated Among a Few Winners  Motley Fool

U.S. digital ad spending surpassed $100 billion last year, according to the Interactive Advertising Bureau's latest full-year report. The $107.5 billion marketers ...


PolitiFact Investigates Regulations On Advertising For Cannabis Businesses, Claims About Voter Suppression And More - Capital Public Radio News
PolitiFact Investigates Regulations On Advertising For Cannabis Businesses, Claims About Voter Suppression And More  Capital Public Radio News

PolitiFact California Reporter Chris Nichols discusses reporting about the regulations around advertising for adult-use cannabis businesses, plus recent claims ...


TV networks make inroads to addressable advertising - Seeking Alpha
TV networks make inroads to addressable advertising  Seeking Alpha

Major TV network owners are making moves on addressable advertising, a $2B market ripe for tapping now that technology has advanced to enable showing ...


Advertising through the lens of 5 young female creatives - Campaign US
Advertising through the lens of 5 young female creatives  Campaign US

Let us introduce you to the under-30s defining agency culture and carving modern brand narratives.. From Campaign US.


As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet - The New York Times
As TV Industry’s $20 Billion Week Starts, Signs That Streaming Isn’t King Yet  The New York Times

This week, the television industry will put on its biggest show of the year, the upfront presentations, an annual deal-making ritual that goes back more than five ...


Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features - Search Engine Land
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features  Search Engine Land

The ads engineering team at Microsoft has long been focused on bringing parity to Google Ads. While that still remains a focus, there has recently been an ...


Roundup Sellers Boost Advertising as Lawsuits Mount for Weedkiller - The Wall Street Journal
Roundup Sellers Boost Advertising as Lawsuits Mount for Weedkiller  The Wall Street Journal

Roundup is getting an advertising boost after thousands of plaintiffs have alleged that the world's most widely used weedkiller causes cancer. Bayer AG, the ...


Why Does The World Need Another Advertising School? Denver Ad School's Co-Founders Explain - AgencySpy
Why Does The World Need Another Advertising School? Denver Ad School's Co-Founders Explain  AgencySpy

Does the ad industry need another higher education institution to teach aspiring creative directors how to hone their craft? Jesse Alkire and Heather Vanisko, ...


Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’ - Tampa Bay Times
Art and advertising collide unevenly in Heather Theatre’s ‘Billboard’  Tampa Bay Times

TAMPA — The Tampa Bay area's hidden theater jewel lies tucked away in a nondescript office park off W Hillsborough Avenue. The Heather Theatre Company ...


Does Lamar Advertising Company (REIT)’s (NASDAQ:LAMR) CEO Pay Reflect Performance? - Simply Wall St
Does Lamar Advertising Company (REIT)’s (NASDAQ:LAMR) CEO Pay Reflect Performance?  Simply Wall St

Sean Reilly became the CEO of Lamar Advertising Company (REIT) (NASDAQ:LAMR) in 2011. This analysis aims first to contrast CEO compensation with other ...


Fake News Is Getting a Big Boost From Real Companies - Mother Jones
Fake News Is Getting a Big Boost From Real Companies  Mother Jones

Disinformation and hoax news stories aren't just misleading people—they're also threatening the reputable news industry's ability to stay in business. More and ...


Mexico's press question president's commitment to press advertising reform - CPJ Press Freedom Online
Mexico's press question president's commitment to press advertising reform  CPJ Press Freedom Online

When Andrés Manuel López Obrador won Mexico's presidential elections last year with a promise to drastically cut the millions of dollars the government spends ...


Snap has a new partnership that opens it up to hundreds of thousands of advertisers - CNBC
Snap has a new partnership that opens it up to hundreds of thousands of advertisers  CNBC

Snap and Shopify have a new integration to allow Shopify merchants to buy and manage Snapchat Story ad campaigns.


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up - Variety
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs - Pharmacy Times
Pricing Now Required for Inclusion in TV Advertising for Prescription Drugs  Pharmacy Times

A final rule from the Centers for Medicare & Medicaid Services (CMS) will require the inclusion of wholesale acquisition cost, or list price, in direct-to-consumer ...


How to Choose the Best Social Platform for Advertising - Business 2 Community
How to Choose the Best Social Platform for Advertising  Business 2 Community

Advertising is changing at a rapid pace for owners of both small and large companies. There are more ways to reach out to potential customers and subscribers ...


As Streaming Shakes Up TV, Upfronts Show Networks Can Pivot—Without Forsaking Advertisers - Forbes
As Streaming Shakes Up TV, Upfronts Show Networks Can Pivot—Without Forsaking Advertisers  Forbes

It may not have been a comedian's dream gig, but Jimmy Kimmel was obligated to play a room of some 2,500 advertising executives and media buyers at ...


Stop Facebook’s targeted advertising by changing your account settings - Fox News
Stop Facebook’s targeted advertising by changing your account settings  Fox News

Let me be frank: I only keep a Facebook account to engage with listeners of my national radio show. I don't use my personal account. I stepped away from the ...


Facebook Relaxes Ban On Crypto Advertising As It Prepares For Its Entry Into The Market - Forbes
Facebook Relaxes Ban On Crypto Advertising As It Prepares For Its Entry Into The Market  Forbes

Social media giant Facebook has had a change of heart with regards to advertising material related to blockchain and cryptocurrencies on its platform.


Alphabet Tumbles Most Since 2012 After Sales Growth Disappoints - Bloomberg
Alphabet Tumbles Most Since 2012 After Sales Growth Disappoints  Bloomberg

Alphabet Inc. tumbled the most in almost seven years after first-quarter revenue missed analysts' estimates and sparked fears that advertisers are shifting some ...


Advertisers won't abandon Facebook as long as it works: analysis - Business Insider
Advertisers won't abandon Facebook as long as it works: analysis  Business Insider

Advertisers spend with Facebook because it works, thanks to its scale and targeting heft, and advertisers are slow and conservative, experts said.


Microsoft Advertising is the New Bing Ads - Search Engine Journal
Microsoft Advertising is the New Bing Ads  Search Engine Journal

Bing Ads has been officially rebranded as Microsoft Advertising, marking an evolution in the platform's offerings.


Advertisers Pack into Game of Thrones Season 8 Finale in U.K. - Wall Street Journal
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Facebook says it’s open to advertising u-turn for the EU elections, enabling cross-border campaigns - TechCrunch
Facebook says it’s open to advertising u-turn for the EU elections, enabling cross-border campaigns  TechCrunch

Facebook's VP of global affairs and communications, Nick Clegg, today said the social network — likely in response to pressure from European officials — is ...


Vidoomy Launches an Advertising Revolution. An Interactive Video That Even Allows You to Make Purchases - PRNewswire
Vidoomy Launches an Advertising Revolution. An Interactive Video That Even Allows You to Make Purchases  PRNewswire

MADRID, May 14, 2019 /PRNewswire/ -- Video advertising has always been crucial when it comes to impact users. Thanks to its dynamism and clearness this ...


Local tourism industry leaders modify advertising tactics for summer - WWAY NewsChannel 3
Local tourism industry leaders modify advertising tactics for summer  WWAY NewsChannel 3

WILMINGTON,NC (WWAY) — Southeastern North Carolina is just a month away from the start of the coast's biggest tourist season. Wilmington and Beaches ...


WWE Network Advertising Eight-Hour Performance Center Special Next Weekend - 411mania.com
WWE Network Advertising Eight-Hour Performance Center Special Next Weekend  411mania.com

The WWE Network is advertising an eight-hour special from the Performance Center for next Sunday.


These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle - Forbes
These 2 Advertising Startups Offer Uber Drivers Yet More Side Hustle  Forbes

Uber drivers could earn up to $400 more each month by displaying advertising for two new startups created by college students.


Why Billboard Advertising Still Works in the Digital Age - Cheddar
Why Billboard Advertising Still Works in the Digital Age  Cheddar

By Carlo Versano. Clear Channel Outdoor Holdings ($CCO), now officially an independent company following its spin out from iHeartMedia, is making a bet that ...


Walmart Wants to Take On Amazon in Digital Advertising - The Motley Fool
Walmart Wants to Take On Amazon in Digital Advertising  The Motley Fool

Two of the world's premiere retailers are battling for the hearts and minds of shoppers everywhere.


Here's what Google's bet on visual search means for advertisers - AdAge.com
Here's what Google's bet on visual search means for advertisers  AdAge.com

Like many shiny new objects in advertising, visual search is filled with promises to change everything, but will it fizzle out?


Facebook gives small businesses new advertising and engagement tools - Marketing Land
Facebook gives small businesses new advertising and engagement tools  Marketing Land

Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads ...


Tips for Simplifying Advertising - ABA Banking Journal
Tips for Simplifying Advertising  ABA Banking Journal

This week, John Oxford of Renasant Bank and Josh Mabus of Mabus Agency sort through the 20 advertising pointers outlined by “Wizard of Ads” author Roy H.


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