We would like to
thank the local libraries, schools, and universities for recommending students
to visit us when doing research on any of our information topics.
Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.
I'm going to cover a few of the basics for getting good publicity and why you need to do them. If you do, you can be assured that you will be increasing your business at a rapid speed. Publicity, if used correctly, can be many times more valuable than advertising, and best of all, it's free.
1. Always be honest- when you are talking with a journalist, either through email or the phone, you must always be honest. Journalists have a sort of BS detector and can see what is truthful, what is hype and what is outright lies. If your new, they'll probably excuse some hype for the first time but they will never forgive you if you outright lie to them.
2. Know what is news - if you are launching a new web page about your cats, that is not news. Honestly, no one cares. I really shouldn't be saying this, but you would be amazed at the number of people who put out news releases on subjects that no one in their right mind would consider news. However, many entrepreneurs don't realize when they are sitting on a publicity goldmine. For example, if a celebrity is a happy user of your product, if your company is putting out an interesting or unusual product or service or your company has come up with an extremely innovative product, then you probably have some news on your hands!
3. Know whom to target- when you are releasing a new hairdryer that increases efficiency by 40%, you can call the product sections of the news organizations near you. however, you would be ill advised to call an organization that has nothing to do with your products, "cat monthly", for example. "pr spam" is a much-feared problem for journalists and pr practitioners alike. My rule is that you can send a release to a journalist you don't know if you believe that it is very well targeted. I'm not like a few people who believe that you need their express permission; simply by being journalists and posting their information, they are inviting news. However, this being said, don't spam them.
Try to keep these rules in mind the next time you are looking to get some major publicity to skyrocket your business. Keep to common sense and use old fashioned networking, and you too will be sitting on a publicity goldmine!
Bryan Thompson is a young entrepreneur and founder of Press Release Writing Online (http://www.prwritingonline.com). In his experience as a freelance publicist, writer and entrepreneur, he has worked with dozens of small, medium and large companies. He is also writing a book on the basics of Publicity for small businesses and managing several other businesses at the same time. You may contact him at email@example.com.
Lawmakers Introduce 'Honest Ads Act' to Govern Online Political Advertising
Senate lawmakers on Thursday unveiled their first major legislative effort to increase transparency in online political advertising, called the Honest Ads Act. Sponsored by Senators Mark Warner, Amy Klobuchar, and John McCain, the bill attempts to ...
Democrats now have a plan to regulate Facebook advertising
Facebook and Google's political advertising problem goes beyond fake Russian accounts
Senators Are Pushing A Bill To Combat Russia-Linked Advertising On Social Media For The First Time
Pinterest opens up search advertising in its Ads Manager ...
Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers..
Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.
Advertising startup gives college students gigs as human billboards
The iPads display advertising from a client like YouTube, Zipcar or Limebike - three of the company's 30 current clients - and the nomads answer any questions from onlookers about ads they have on their backs. Friedl linked up with angel investor Dave ...
US Local Advertising Spend To Increase 7.6% In 2018
Local advertising in the U.S. will increase 7.6% in 2018, up from 0.4% in 2017, according to new data from Borrell Associates. Estimates for 2018 U.S. local ad expenditures highlight billboards as one of the only traditional media to show growth in the ...
Using Blockchain Technology to Achieve Balance in Digital Advertising
The imbalance in the digital advertising industry is causing a multi-faceted disability, where all parties involved are exposed to the possibility of being short-changed in one way or the other according to their specific expectations.
Pay-TV Group Sky Launches Advertising Review
New York Times
LONDON — European pay-TV group Sky has launched a review of how it places and plans advertising, its first review in 13 years that could shake up which agencies it employs. Sky, one of the biggest ad spenders in the industry, currently works with ...
Retail blues worsen, hitting newspaper print advertising hard
The situation has only worsened as 2017 has gone on, leading to a 23 percent year-to-year decline in print advertising at McClatchy Co,. the first of the publicly traded newspaper companies to report third quarter results. McClatchy's total ad revenues ...
Konica Minolta, Cohber and Rochester Advertising Federation Kick Off First-Ever AD Week 2017
Rochester AD Week (RAD) making its debut thanks to the local Rochester Advertising Federation, which keeps the Rochester creative community thriving through educational programs and connection opportunities to inspire great work! RAF President, Bob ...
Amazon Patent Hangs Advertising On Real-Time Updates To Recommendations
Amazon is pushing into real-time recommendations and advertising, but a recently granted patent describes how the company uses "matrix factorization," which fills in missing values in algorithms using averages. This method becomes more exact in time as ...
ADVERTISING RELATED ARTICLES:
Cross Cultural Advertising
"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger. Culture affects everything we do.
Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick.
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.
Which is Better Digital or Offset Printing?
As technology continues to improve, the quality of digital prints also improves. Technology advancements have also made it easier for more and more businesses to enter the printing industry.
Using The Popularity of Celebrities and Current Events to Promote Your Business
In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business.The IdeaCelebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines.
The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.
Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy
Response rates to Yellow Page advertising are declining. There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year.
Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
How To Write Ads That Get Response
Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.
Send them to the White Pages
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary.
Small Business Image
The single easiest way to increase sales is to look professional. People believe what they see.
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen.
Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.
Cable TV Advertising; Mobile Detailing Customers
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity.
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.
7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.
How Much Money Do I Need to Spend on Advertising?
Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.
The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.
Why Would Anyone Want Your Business Card?
Do you remember how proud you were the first time you saw your name in print?Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.
Find used office equipment in Ohio at www.OfficeJax.Has.It
Find the best fleamarkets at www.FleaMarketWorld.Has.It
Find electric powered vehicles at www.NoGas.Drives.It
Find homes for rent
Jim (James) Baughman Hosting Company of Akron, Ohio offers the finest in the CLOUD internet hosting service and solutions at affordable prices. The Hepsia control panel is a superior control panel unlike the old school cpanel you may be familiar with as well as downloadable daily backups, 24 hour tech support response time is less than 30 minutes, php version selection, unlimited bandwidth, are all included at no additional cost.
advertising agency advertising supply and services marketing and advertising internet advertising pay per click advertising newspaper advertising promotion online advertising free advertising business marketing and advertising promotional advertising specialty print advertising banner advertising agency promotional product advertising radio advertising company classified advertising web advertising outdoor advertising ppc advertising advertising agency and services local advertising art layout production service advertising direct internet marketing advertising web site advertising business advertising television advertising jobs advertising services restaurant advertising yellow page advertising agency tv advertising web banner advertising directory advertising services advertising slogan advertising photographer adsense advertising adwords apis cashing billboard advertising advertising balloon pay per click banner advertising gambling online magazine advertising yahoo advertising email advertising free internet advertising internet online marketing advertising business search engine advertising direct mail advertising services advertising design advertising age creative advertising targeted advertising advertising campaign media advertising career free online advertising mobile advertising ogilvy vintage advertising pen internet advertising agency car advertising subliminal advertising idea advertising and marketing employment cheap advertising pen advertising space online advertising company advertising sign career in advertising direct mail advertising small business advertising history of advertising internet marketing online advertising advertising card communication content integrated marketing perspective premium promotion internet banner advertising advertising outdoor billboard affiliate advertising advertising art advertising display advertising product advertising copy advertising affiliate program free web site advertising real estate advertising brand advertising advertising brand communication guerrilla unconventional advertising business internet online internet marketing promotion advertising advertising firm contemporary advertising coroplast akron ohio custom signs and advertising solutions at OfficeJax online flea market