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Why I Like The Ads I Hate!


It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job. That is what advertising is supposed to do! Isn't it?

There is an advertisement currently running on T.V. that makes me so disgusted that I spent quite a few minutes last night discussing it with my sister,

The ad is for a well known brand of toothpaste that is being recommended for people with sensitive teeth. Nothing wrong so far. There are plenty of people with sensitive teeth and I have no personal knowledge of the truthfullness of the claims made by the manufacturer.

My objection is to the presentation of this product. There is a beautiful women, dressed only in camisole and under wear parading around as she touts the benefits of using this product. There is nothing wrong with that either. But what is the connection? Do you have to be beautiful, female and barely dressed to benefit from this toothpaste?

I am sure the manufacturer would not want to limit his market to that niche only. What a waste of his advertising money? It is getting harder and harder to get your message noticed, with so many other products vying for the same market shares that you're after.

Why get that consumer's attention, only to then turn them off or away, with an inappropriate advertisement.

So, I like this ad because it certainly demonstrates that advertising gets you noticed and talked about.

It is up to you. however, to target your market appropriately and benefit from your hard won exposure.

P.S. By the way my sister hates the ad, too!

Advertising is like beauty, you must strike an almost perfect balance to achieve and maintain the desired results/effect. Yvonne invites you to visit her website at: http://www.herbalhealthyskin.com for your free beauty balancing tips !


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. May / 24 / 2018

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Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players - Business Insider

Business Insider

Europe's looming privacy law GDPR may hand an advertising opportunity to two unexpected players
Business Insider
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Project Targets Fraud in Advertising With Performance-Driven Smart Contracts for Campaigns - Cointelegraph

Cointelegraph

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Cointelegraph
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What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
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Gridsum Recognized with Three IAI International Advertising Awards - PR Newswire (press release)

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PR Newswire (press release)
The IAI is hosted by the Advertising School of the Communication University of China, the China Advertising Association of Commerce, and is jointly organized by the IAI International Advertising Institute, and strategically supported by the CCTV ...


Global Goalcast: How the advertising oscars could change the world ... - CBS News

CBS News

Global Goalcast: How the advertising oscars could change the world ...
CBS News
How better to bend the advertising world to your will than offer them a trophy for doing the right thing?

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How Data Will Come Into Play in OTT Advertising - Adweek

Adweek

How Data Will Come Into Play in OTT Advertising
Adweek
Clearly, there's strong appetite for OTT advertising as advertisers know that they must follow their audiences. According to TDG Research, ad spend in OTT is projected to hit $40 billion by 2020, which is nearly half of the $85 billion in forecasted ...


Ad Group Announces Rules for Transparency in Political Advertising ... - Wall Street Journal

Wall Street Journal

Ad Group Announces Rules for Transparency in Political Advertising ...
Wall Street Journal
As mid-term elections get underway and lawmakers in Washington contemplate new rules to regulate political advertising online, the digital advertising industry ...
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Victoria's Secret Is Still Advertising to Women Like It's 1999 - Bloomberg

Bloomberg

Victoria's Secret Is Still Advertising to Women Like It's 1999
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Victoria's Secret was founded during one sexual revolution. It's not clear it'll make it through the next one. While still the dominant lingerie retailer in the U.S., Victoria's Secret sales have dropped in each of the past six quarters and show few ...


3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age - Adweek

Adweek

3 Steps for Bringing the Oldest Form of Advertising Into the Digital Age
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