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What Does the Back of Your Business Card Say?


Business cards with nothing on the back are wasted opportunities to sell.

Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).

If your Selling Sentence is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your business.

You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence with quotes around it and no attribution.

No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?

Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.

You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.

Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.

Turn the back of your card into a coupon. When they redeem the coupon, give them another card.

Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.

"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.

If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.

Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.

For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com

You stand out from the crowd when your business card is a professional marketing piece, both sides.

©2005 BIG Mike McDaniel All Rights Reserved

Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. January / 16 / 2018

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13 Essential Tips To Increase Your Revenue As A New Advertising Agency - Forbes

Forbes

13 Essential Tips To Increase Your Revenue As A New Advertising Agency
Forbes
Advertising agencies generated a generous $48.3 billion in revenue in 2016, according to a report by AdAge, revenue that was up by 4.4% from the previous year. While these revenue growth numbers sound good, the numbers represent the slowest amount of ...

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CVS promotes truth-in-advertising for beauty products - CBS News

CBS News

CVS promotes truth-in-advertising for beauty products
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Cvs Health Corporation - CVS - Stock Price Today - ZacksZacks Investment Research
SEC.gov -Holdings Channel
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Where Is the Line Between Creepy and Creative in Advertising? - Adweek

Adweek

Where Is the Line Between Creepy and Creative in Advertising?
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In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...


Here's how MLB marketing and advertising departments are dealing with the cold stove - CBSSports.com

CBSSports.com

Here's how MLB marketing and advertising departments are dealing with the cold stove
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State tourism advertising to families, outdoors enthusiasts and 'bucket-listers' - Rapid City Journal

Rapid City Journal

State tourism advertising to families, outdoors enthusiasts and 'bucket-listers'
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Secretary Jim Hagen said the new advertising would be displayed Thursday evening during the dinner and awards ceremony hosted by Gov. Dennis Daugaard. The messages will be on television, billboards and magazine pages. They're designed to catch the ...

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Immfly and Inadvia Launch Programmatic Video Advertising on Iberia Express - APEX Media

APEX Media

Immfly and Inadvia Launch Programmatic Video Advertising on Iberia Express
APEX Media
Wireless in-flight entertainment provider Immfly announced today that it has partnered with Inadvia, a video advertising trading platform, to bring programmatic video advertising aboard Iberia Express. The collaboration makes Immfly the first wireless ...


Kantar Advertising Report Finds Strong Synergies Between Facebook And TV - MediaPost Communications

Kantar Advertising Report Finds Strong Synergies Between Facebook And TV
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It's All About Data: How Magazine Media Wins the Digital Advertising Challenge - Folio Magazine

It's All About Data: How Magazine Media Wins the Digital Advertising Challenge
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Cross-channel identification is key to frequency capping and sequencing/timing of advertising messages to the same user, Borsa says. Among advertisers she is seeing increased demand for tying web to mobile to shopper marketing. Meredith's hugely ...


Amazon to pop 23% this year to near $800 billion value on new advertising venture, analyst says - CNBC

ValueWalk

Amazon to pop 23% this year to near $800 billion value on new advertising venture, analyst says
CNBC
Amazon stock will add to its historic run in 2018 thanks to its booming advertising business, according to BMO Capital Markets. The firm raised its price target for Amazon to $1,600 from $1,200, the highest 12-month forecast on the e-commerce company ...
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CompanionLabs looks to take guesswork out of social media advertising - Crain's Cleveland Business

Crain's Cleveland Business

CompanionLabs looks to take guesswork out of social media advertising
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Brian Deagan knows he is teetering on the edge of hyperbole when he talks about the power of Facebook as an advertising platform. But he's also acutely aware of the social media site's impressive capabilities. With Facebook, advertisers have the ...


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