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What Does the Back of Your Business Card Say?


Business cards with nothing on the back are wasted opportunities to sell.

Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).

If your Selling Sentence is "Where You Save 20% on Power Tools Everyday", use the space on the back to list the brands on sale every day. Another solid impression about you and your business.

You can use the back of your card to explain the high points of your business, quote happy customers or list the products you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence with quotes around it and no attribution.

No need to fill the back edge to edge, but put something there that will work for you. Judicious use of white space front and back is the mark of a professional. Ever notice the isles in an expensive store are wider than Wal-Mart?

Find a way to work your name into what you put on the back. The back is an ad for you, a mobile marketing piece. Without your name there, the close is lost. Don't repeat anything else from the front, but be sure your name is on both sides.

You can offer a quiz (or checklist) that will stimulate thinking and prompt a call to you.

Some folks put valuable information on the back (police, fire, hospital phone numbers, a calendar, or a football schedule). Some cards use handy tips or conversion tables or charts.

Turn the back of your card into a coupon. When they redeem the coupon, give them another card.

Another clever idea is to print the back of the card with enough space for you to give your prospect your direct number or your private 800 number by hand writing it in the space on the back.

"Here, let me give you my PRIVATE number" indicates in not so subtle tones not everyone gets that number or you would have printed it on there for all to see. The chance of that card making it back to the prospect's desk are 10 times better than a ho hum card.

If you use color on the front, the back can be done in black and white. Information is usually presented in black and white. Nice physiological touch, and less expensive, too.

Dig out that pile of cards you have saved from meetings, conventions and networking. Few utilize the back for anything, let alone planned marketing.

For more about business cards, get my article "What's on Your Business Card?" MailTo:BizCardOn@BigIdeasGroup.com

You stand out from the crowd when your business card is a professional marketing piece, both sides.

©2005 BIG Mike McDaniel All Rights Reserved

Mike@BIGIdeasGroup.com BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter subscribe-956603364@ezinedirector.net


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. July / 11 / 2020

Truth in advertising - Fence Post
Truth in advertising  Fence Post

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Facebook Mulls Political-Advertising Blackout In Days Before 2020 Election - CBS San Francisco
Facebook Mulls Political-Advertising Blackout In Days Before 2020 Election  CBS San Francisco

AdsDax, a digital advertising giant crosses 1 billion events - Martechcube
AdsDax, a digital advertising giant crosses 1 billion events  Martechcube

Advertising, PR experts offer their picks for a new Washington NFL team name - Washington Business Journal
Advertising, PR experts offer their picks for a new Washington NFL team name  Washington Business Journal

ICF, A Digital Advertising firm Wins Multiple awards - Martechcube
ICF, A Digital Advertising firm Wins Multiple awards  Martechcube

MatchCraft Launches Automated Responsive Search Advertising - Martechcube
MatchCraft Launches Automated Responsive Search Advertising  Martechcube

Bayer Freezes Facebook Advertising In July - AdExchanger
Bayer Freezes Facebook Advertising In July  AdExchanger

D.C. Council votes to devastate local news and advertising agencies - Washington Times
D.C. Council votes to devastate local news and advertising agencies  Washington Times

Will COVID-19 Change Your Marketing and Advertising Plans Forever? - Autobody News
Will COVID-19 Change Your Marketing and Advertising Plans Forever?  Autobody News

Google Makes Swirl Ad Format Available To All Advertisers 07/10/2020 - MediaPost Communications
Google Makes Swirl Ad Format Available To All Advertisers 07/10/2020  MediaPost Communications

Google to restrict advertising of unauthorized tracking technology - WHTC News
Google to restrict advertising of unauthorized tracking technology  WHTC News

Berkshire Hathaway Automates Digital Advertising - Martechcube
Berkshire Hathaway Automates Digital Advertising  Martechcube

Kroger boosts media presence with new advertising partnerships - Supermarket News
Kroger boosts media presence with new advertising partnerships  Supermarket News

National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020 - MediaPost Communications
National TV Political Advertising Up Sharply, Trump Campaign Spending Dominates 07/13/2020  MediaPost Communications

Facebook Advertising Boycott Has Its Limits, ADL and Color of Change Say - Barron's
Facebook Advertising Boycott Has Its Limits, ADL and Color of Change Say  Barron's

Google to restrict advertising of tracking technology, spyware - Middletown Press
Google to restrict advertising of tracking technology, spyware  Middletown Press

Fact Check: Picture does not show advertising endorsed by TED - Reuters
Fact Check: Picture does not show advertising endorsed by TED  Reuters

TikTok's new offering for small advertisers could help it lure them from Facebook - CNBC
TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

Digital Advertising - Operator Strategies and Case Studies - GlobeNewswire
Digital Advertising - Operator Strategies and Case Studies  GlobeNewswire

3 Places Advertisers Are Still Increasing Spend Despite COVID-19 - Motley Fool
3 Places Advertisers Are Still Increasing Spend Despite COVID-19  Motley Fool

Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns - The New York Times
Advertiser Exodus Snowballs as Facebook Struggles to Ease Concerns  The New York Times

Proposed bill would offer tax credits to support local news, advertising - Williston Daily Herald
Proposed bill would offer tax credits to support local news, advertising  Williston Daily Herald

Marketron Announces 'Radio's Digital Transformation' Webinar Series and Digital Advertising E-book - Twice
Marketron Announces 'Radio's Digital Transformation' Webinar Series and Digital Advertising E-book  Twice

Facebook prepares to dig in as advertising boycott continues - NBC News
Facebook prepares to dig in as advertising boycott continues  NBC News

Did Hedge Funds Make The Right Call On Lamar Advertising Company (REIT) (LAMR) ? - Yahoo Finance
Did Hedge Funds Make The Right Call On Lamar Advertising Company (REIT) (LAMR) ?  Yahoo Finance

WordPress security: RCE flaw in Adning Advertising plugin exploited in the wild - The Daily Swig
WordPress security: RCE flaw in Adning Advertising plugin exploited in the wild  The Daily Swig

Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker - Press Herald
Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

Think Tank looks at best, worst of 2020 political advertising - KTAR.com
Think Tank looks at best, worst of 2020 political advertising  KTAR.com

Pinterest: Pivoting To eCommerce Advertising Will Drive Growth In The Long Run - Seeking Alpha
Pinterest: Pivoting To eCommerce Advertising Will Drive Growth In The Long Run  Seeking Alpha

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

1982 Issue 111: BDO Ban Advertising. • Darts World Magazine - Andy Till
1982 Issue 111: BDO Ban Advertising. • Darts World Magazine  Andy Till

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

Berkshire Hathaway HomeServices Automates Digital Advertising During Pandemic, Enters Multi-Year Relationship with Adwerx - RisMedia.com
Berkshire Hathaway HomeServices Automates Digital Advertising During Pandemic, Enters Multi-Year Relationship with Adwerx  RisMedia.com

TikTok Rolls Out Its Self-serve Advertising Platform Globally, and the Company Will Provide $100 Million in Ad Credits - Digital Information World
TikTok Rolls Out Its Self-serve Advertising Platform Globally, and the Company Will Provide $100 Million in Ad Credits  Digital Information World

Advertising Plugin for WordPress Threatens Full Site Takeovers - Threatpost
Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

PR.com - Veteran Advertising Firm, Fisher Design & Advertising Joins Forces with Savvy Outsourcing, Blending Services of Traditional and Digital Marketing - IT News Online
PR.com - Veteran Advertising Firm, Fisher Design & Advertising Joins Forces with Savvy Outsourcing, Blending Services of Traditional and Digital Marketing  IT News Online

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

COVID's Brutal Impact on Advertising - Radio Ink
COVID's Brutal Impact on Advertising  Radio Ink

Ad Boycott of Facebook Keeps Growing - The New York Times
Ad Boycott of Facebook Keeps Growing  The New York Times

Kids most exposed to junk food advertising in France, finds public health agency - FoodNavigator.com
Kids most exposed to junk food advertising in France, finds public health agency  FoodNavigator.com

Texas-based social media advertising firm plans to open office in downtown Cleveland - Crain's Cleveland Business
Texas-based social media advertising firm plans to open office in downtown Cleveland  Crain's Cleveland Business

100+ Black creators in film and advertising launch Change The Lens pledge - Shots
100+ Black creators in film and advertising launch Change The Lens pledge  Shots

What Are the Growing Drivers of Online Advertising Market 2027 with top key players like Google LLC,Adobe Inc.,Amazon.com Inc.,Baidu (Nanjing Marketing Group),Facebook Inc.,IAC - Cole of Duty
What Are the Growing Drivers of Online Advertising Market 2027 with top key players like Google LLC,Adobe Inc.,Amazon.com Inc.,Baidu (Nanjing Marketing Group),Facebook Inc.,IAC  Cole of Duty

As Facebook Boycott Grows, Advertisers Grapple With Race - The New York Times
As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

LIC Hotel That Offers COVID-19 Tests Before Entry Sees Raucous Parties - Eater NY
LIC Hotel That Offers COVID-19 Tests Before Entry Sees Raucous Parties  Eater NY

Facebook just lost one of the biggest advertisers in the world for the rest of 2020 - NBC News
Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

Tobi Matthews joins SCG Advertising + Public Relations - Parsippany Focus
Tobi Matthews joins SCG Advertising + Public Relations  Parsippany Focus

ADVERTISEMENT FOR BIDS | Proposals-RFPs | roanoke.com - Roanoke Times
ADVERTISEMENT FOR BIDS | Proposals-RFPs | roanoke.com  Roanoke Times

The CEO of a major advertising trade group says the Facebook boycott is a turning point - CNBC
The CEO of a major advertising trade group says the Facebook boycott is a turning point  CNBC

3 reasons why you should advertise your business with DOOH - Digital Signage Today
3 reasons why you should advertise your business with DOOH  Digital Signage Today

Google to restrict advertising of unauthorised tracking technology - Malay Mail
Google to restrict advertising of unauthorised tracking technology  Malay Mail

Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment By 78% 07/10/2020 - MediaPost Communications
Huh? Advertisers Boycott Social Media Now, Plan On Raising 2021 Investment By 78% 07/10/2020  MediaPost Communications

Tag: Telco Digital Advertising Market - Sports Skylark
Tag: Telco Digital Advertising Market  Sports Skylark

The state of advertising has still never been better - Campaign US
The state of advertising has still never been better  Campaign US

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

2020 Prediction for Digital Advertising market: Key Players and Driving Factors Analysis - Cole of Duty
2020 Prediction for Digital Advertising market: Key Players and Driving Factors Analysis  Cole of Duty

Corona Impact on Tv Advertising Market – By Current Industry Status, Growth Opportunities, Top Key Players, Target Audience and Forecast | CBS, Comcast, News, Viacom - 3rd Watch News
Corona Impact on Tv Advertising Market – By Current Industry Status, Growth Opportunities, Top Key Players, Target Audience and Forecast | CBS, Comcast, News, Viacom  3rd Watch News

Digital Advertising Platforms Market 2020| Sizmek • InMobi Technologies • Choozle • Rubicon Project • Kenshoo • Google (Alphabet) • LinkedIn - Cole of Duty
Digital Advertising Platforms Market 2020| Sizmek • InMobi Technologies • Choozle • Rubicon Project • Kenshoo • Google (Alphabet) • LinkedIn  Cole of Duty

Latest News 2020: Outdoor Advertising Machines Market analysis by COVID19 Impact Analysis With Top Manufacturers Analysis | Top Players: Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, More - 3rd Watch News
Latest News 2020: Outdoor Advertising Machines Market analysis by COVID19 Impact Analysis With Top Manufacturers Analysis | Top Players: Company, JCDecaux Group, Clear Channel Outdoor, Lamar Advertising, More  3rd Watch News

Google to update its policy, restrict advertising of unauthorized tracking technology - Firstpost
Google to update its policy, restrict advertising of unauthorized tracking technology  Firstpost

Global Programmatic Advertising Platform Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx%: AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, etc. - Cole of Duty
Global Programmatic Advertising Platform Market is accounted for xx USD million in 2019 and is expected to reach xx USD million by 2025 growing at a CAGR of xx%: AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, etc.  Cole of Duty

A Chat With: The Perception’s Brian Anderson On How Advertisers Are Dealing With Black Lives Matter Movement - CBS Philly
A Chat With: The Perception’s Brian Anderson On How Advertisers Are Dealing With Black Lives Matter Movement  CBS Philly

In-Game Advertising Market Growth, Competitive Analysis, Future Prospects and Top Key Players - Cole of Duty
In-Game Advertising Market Growth, Competitive Analysis, Future Prospects and Top Key Players  Cole of Duty

IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context - IAB
IAB US 2020 Digital Video Advertising Spend Report: Putting COVID in Context  IAB

Cloud Advertising Market: Year 2020-2027 By World With Top Key Players Like Adobe, Google, IBM, Marin Software, Oracle, Rackspace, Salesforce, Sprinklr, Viant - Daily Research Chronicles
Cloud Advertising Market: Year 2020-2027 By World With Top Key Players Like Adobe, Google, IBM, Marin Software, Oracle, Rackspace, Salesforce, Sprinklr, Viant  Daily Research Chronicles

Why digital OOH advertising is especially effective right now - Marketing Dive
Why digital OOH advertising is especially effective right now  Marketing Dive

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’ - Forbes
Bicycle Company’s TV Ad Pulled By French Advertising Regulator For ‘Discrediting Automobile Sector’  Forbes

Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

What’s Digital Commerce Advertising and what tools can help? - MarTech Today
What’s Digital Commerce Advertising and what tools can help?  MarTech Today

Inflight Advertising Market By Covid-19 Outbreak, Global Industry Growth and Key Manufacturers Analysis Report – 2020-2027 - 3rd Watch News
Inflight Advertising Market By Covid-19 Outbreak, Global Industry Growth and Key Manufacturers Analysis Report – 2020-2027  3rd Watch News

Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States - Forbes
Good-Loop, An Ethical Advertising Platform That Allows Brands To Spend Media Dollars And Do Good At The Same Time Launches In The United States  Forbes

How Corona Pandemic will impact Programmatic Display Advertising market and what change Development Strategy 2020-26 - 3rd Watch News
How Corona Pandemic will impact Programmatic Display Advertising market and what change Development Strategy 2020-26  3rd Watch News

Global Programmatic Advertising Platform Market Expected to Grow with a Significant Rate by 2024 Top Players : DataXu Inc., MediaMath Inc., AOL Inc. (Verizon Communications Inc.), AppNexus Inc., Adroll.com, Yahoo! Inc. etc. - Cole of Duty
Global Programmatic Advertising Platform Market Expected to Grow with a Significant Rate by 2024 Top Players : DataXu Inc., MediaMath Inc., AOL Inc. (Verizon Communications Inc.), AppNexus Inc., Adroll.com, Yahoo! Inc. etc.  Cole of Duty

Booker and McGrath Intensify Advertising Blitz in Kentucky - The New York Times
Booker and McGrath Intensify Advertising Blitz in Kentucky  The New York Times

Advertising Services Market To Witness excellent growth scenario during Forecast Period 2021 – 2025 | WPP, Omnicom Group, Dentsu - Cole of Duty
Advertising Services Market To Witness excellent growth scenario during Forecast Period 2021 – 2025 | WPP, Omnicom Group, Dentsu  Cole of Duty

SIU is offering online advertising and graphics camps next month - SIU News
SIU is offering online advertising and graphics camps next month  SIU News

NAACP and others call for advertisers to boycott Facebook - Vox.com
NAACP and others call for advertisers to boycott Facebook  Vox.com

Here are the major brands that have pulled ads from Facebook - MarketWatch
Here are the major brands that have pulled ads from Facebook  MarketWatch

Facebook’s Tensions With Advertisers Predate the Boycott - The Wall Street Journal
Facebook’s Tensions With Advertisers Predate the Boycott  The Wall Street Journal

Visualizing the COVID-19 Impact on Advertising Spend - Visual Capitalist
Visualizing the COVID-19 Impact on Advertising Spend  Visual Capitalist

AI Makes A Splash In Advertising - Forbes
AI Makes A Splash In Advertising  Forbes

Apple's privacy changes represent 'tectonic shift' for digital ad industry - AdAge.com
Apple's privacy changes represent 'tectonic shift' for digital ad industry  AdAge.com

Companies stop advertising on Facebook after poor speech moderation - Business Insider - Business Insider
Companies stop advertising on Facebook after poor speech moderation - Business Insider  Business Insider

Fox News Host Tucker Carlson Loses More Advertisers - The New York Times
Fox News Host Tucker Carlson Loses More Advertisers  The New York Times

Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed. - The New York Times
Advertisers Are Fleeing Tucker Carlson. Fox News Viewers Have Stayed.  The New York Times

A Former Google Executive Takes Aim at His Old Company With a Start-Up - The New York Times
A Former Google Executive Takes Aim at His Old Company With a Start-Up  The New York Times

Six lessons from David Ogilvy that advertisers should remember today - AdAge.com
Six lessons from David Ogilvy that advertisers should remember today  AdAge.com

Now You Can Opt Out of Seeing Political Ads on Facebook - The New York Times
Now You Can Opt Out of Seeing Political Ads on Facebook  The New York Times

Tucker Carlson’s Fox News Show Loses Disney & Other Advertisers Over George Floyd Killing & Black Lives Matter POV - Deadline
Tucker Carlson’s Fox News Show Loses Disney & Other Advertisers Over George Floyd Killing & Black Lives Matter POV  Deadline

Third of top brands likely to suspend social media spending, survey finds - Financial Times
Third of top brands likely to suspend social media spending, survey finds  Financial Times

How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future - AdExchanger
How Publishers And Advertisers Can Work Together To Prepare For The Cookieless Future  AdExchanger

Facebook under pressure as advertisers pause campaigns - CNN
Facebook under pressure as advertisers pause campaigns  CNN

Google releases new ad features to help small businesses - Reuters
Google releases new ad features to help small businesses  Reuters

Influential group of MPs calls for total ban on gambling advertising - The Guardian
Influential group of MPs calls for total ban on gambling advertising  The Guardian

Facebook Removes Trump Ads Displaying Symbol Used by Nazis - The New York Times
Facebook Removes Trump Ads Displaying Symbol Used by Nazis  The New York Times

Six Flags Darien Lake pulling all paid advertisements - WHEC
Six Flags Darien Lake pulling all paid advertisements  WHEC

Google Will Require Proof of Identity From All Advertisers - The New York Times
Google Will Require Proof of Identity From All Advertisers  The New York Times

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