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Promotional Vehicles


It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium?

What is a promotional vehicle?

A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.

The graphics may be a full wrap (the whole vehicle is covered), a decal wrap (decals are applied to body panels) or a window wrap (decals are applied to the side and rear windows).

The types of business that operate promotional vehicles include radio stations, beer companies, car dealers and up-market pubs, clubs and restaurants to name but a few.

The benefits of a promotional vehicle

A vehicle is mobile so you can take your advertising places. Both drivers and pedestrians will notice your advertising when your vehicle is parked as well as when it is on the move.

Your advertising stays in position until you remove it or sell the vehicle. There is no need to book media space or pay regular subscriptions.

The cost is not as much as you might expect. In fact, vehicle graphics cost less to create and apply than many other types of advertising. If you apply graphics to an existing vehicle then there are no additional costs.

You can potentially make a big impression. Cleverly designed and eye-catching vehicle graphics can be used for PR purposes.

Is a promotional vehicle for me?

It depends on your business, as promotional vehicles are not suitable for every company.

Brand image is a key deciding factor. You need to consider how the vehicle will be used (will it be on the move much of the time or parked), what will it be used for and who will drive it and how will it be driven. Do not forget that the vehicle will influence people's perceptions of your company and your product/service.

Budgetary considerations will play a part too, more so if you are purchasing a new vehicle specifically for use as a promotional vehicle.

Which are the best promotional vehicles?

For sheer size and physical presence, nothing beats the Hummer, H2 and other large SUV's.

At the opposite end of the scale is the 2.5-metre long Mercedes Smart car - one of the most popular promotional vehicles in Europe. This goes on sale in Canada in the fall of 2004 and is sure to have great novelty value and attract a lot of attention.

In between these extremes, you have vehicles such as the PT Cruiser and the forthcoming Chevrolet SSR. Molson promoted their A Marca Bavaria beer at last year's Vancouver Indy using a Honda Element. Other possibilities include the VW Beetle or an unusual, classic or sports car.

The MINI might seem an obvious choice but bear in mind that the model already includes a range of graphic treatments in its option list and this may reduce its usefulness as a promotional vehicle because your advertising will stand out less.

Whatever vehicle you choose it should attract attention in its own right and the less common it is the better.

If you are buying a new vehicle, your choice will be determined by your promotional requirements and your budget. A cheaper solution is to use an existing company vehicle. However, consider the impression you want to make on your target audience and avoid the temptation to apply a wrap to your rusting, dented 1992 Safari.

What about the vehicle graphics?

The first step is to commission a design for your vehicle. Your design is printed in full color on weather-resistant high-quality adhesive vinyl. This is then applied to the vehicle.

A complete vehicle wrap will take 8 hours or more; a decal or window wrap will take less time. The vinyl is durable and washable. It can be removed when the time comes to update the design (for example if you change your logo) or when you sell the vehicle.

So, if you are looking for an alternative way to promote your business and you want to take your message onto the street or to events then you should consider a promotional vehicle.It may not be suitable for every company but if it is right for you then it is a great way to get people to notice and talk about your business.

Copyright © 2004, Christopher Smith, Mano Design

About The Author

Chris Smith is a partner in Mano Design ( http://www.mano-design.com ) - a Vancouver Design and Marketing agency.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. July / 15 / 2020

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AcuityAds Provides Update on Advertising Automation Platform Development  PRNewswire

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Black advertising employees report 'unsafe' work environments, survey reveals - Agencies - MM&M  Medical Marketing and Media

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Globo Named Anchor Partner Of Plug And Play's Media & Advertising Program  MarTech Series

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Zimmerman Advertising CEO Is Stepping Down After Nearly 6 Years  Adweek

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IAB US Podcast Advertising Revenue Study: FY 2019 & 2020 COVID-19 Impact  IAB

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New president at American Advertising Federation Pittsburgh  Pittsburgh Business Times

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BYU advertising student promotes racial equality in Utah - The Daily Universe  Universe.byu.edu

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Advertising agency to give away $15K to women-owned businesses  LimaOhio.com

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Amp spotlight: Straight talk on racism in advertising—and where to go from here  AdAge.com

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Kochava Fundamentally Changes Digital Advertising with a Unified Privacy-First Identity Solution  Business Wire

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P&G advertising morphs into movie making  Cincinnati Business Courier

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App Annie Ascend Unlocks Mobile Advertising and Monetization  PRNewswire

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CommerceIQ Launches Industry’s First Advertising Managed Service Enabling Consumer Brands  MarTech Series

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mCanvas Integrates with Adobe Advertising Cloud; Enables Brands to Scale Mobile Advertising Programmatically  MarTech Series

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AdAdapted, Leading Add-to-List Mobile Advertising Platform, Secures Series A Funding  Food Dive

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Alphabet's Non-Advertising Revenue Grows Fast  Seeking Alpha

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National Advertising Division Issues Decision on “100% Natural,” Satiety, and Curbing Cravings Claims  JD Supra

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National advertising awards for Kapiolani CC students  UH System Current News

Tribune, business partners earn state advertising awards | Business - Walton Tribune
Tribune, business partners earn state advertising awards | Business  Walton Tribune

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Advertisements in other cities are said to be promoting Corpus Christi as a vacation spot  KIIITV.com

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Lamar Advertising signs deal with Allegiant Stadium  Las Vegas Review-Journal

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Mediaocean buys 4C Insights to form TV advertising giant  FierceVideo

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DealerSocket's DealerFire, Stream Companies partner to boost store advertising  Auto Remarketing

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German Court: Tesla's "Autopilot" Is False Advertising  Futurism

How Facebook keeps its biggest advertisers happy - Los Angeles Times
How Facebook keeps its biggest advertisers happy  Los Angeles Times

Apple disrupts digital advertising—again - AdAge.com
Apple disrupts digital advertising—again  AdAge.com

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eMarketer Podcast: Digital Advertising Headwinds, Valuing Customer Data and What Comes After Coronavirus Ads?  eMarketer

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Three consumer trends impacting advertising in the reopening  MobileMarketing Magazine

Provincetown strategically advertising to visitors during pandemic - News - Wicked Local Provincetown
Provincetown strategically advertising to visitors during pandemic - News  Wicked Local Provincetown

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Is this advertising's best ever optical illusion?  Creative Bloq

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Zulu Alpha Kilo hosts 24-hour livestream fundraiser to save the Advertising & Design Club of Canada  AdAge.com

The Revitalization Of Print Advertising - Forbes
The Revitalization Of Print Advertising  Forbes

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

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Facebook Audience Network and AppsFlyer launch advertising measurement for gaming apps  Best Media Info

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How to achieve brand safety in digital advertising  SmartBrief

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The 2021 Ford Bronco Blitz Begins Tonight—Without Social Media Advertising  The Drive

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Search Advertising Software Market 2020 | In-Depth Study On The Current State Of The Industry And Key Insights Of The Business Scenario By 2027  Apsters News

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Facebook May Ban Political Advertising  Variety

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Trends of Social Media Advertising Software Market Reviewed for 2020 with Industry Outlook to 2026  Cole of Duty

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Online Video Advertising Market 2027|• RevMob • Mars Media Group • Adwords • Matomy Media Group • MediaMath • AdColony  Cole of Duty

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Blockchain in Media, Advertising, and Entertainment Market – Major Technology Giants in Buzz Again | IBM, Microsoft, SAP  Cole of Duty

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Black Lives Matter: what have advertising's biggest agencies promised?  The Drum

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TikTok's new offering for small advertisers could help it lure them from Facebook  CNBC

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Benefits Of Corporate Video Production In Advertising  eTurboNews | Trends | Travel News

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The 19 advertising execs who sit on Facebook's client council  Business Insider

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Recent Research on Online Advertising Market Current and Future Analysis with Impact of COVID-19 Google, Facebook, Amazon, AOL  Cole of Duty

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Social Media Advertising Market (covid-19 update) upcoming business reports on size, shares, stocks and many more | forecasting report 2026  Apsters News

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PepsiCo will return to social media advertising when they better manage hate speech: CFO  Yahoo Finance

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Outdoor Advertising Machine Market Size, Global Analytical Overview, Key Players, Regional Demand, Trends and Forecast To 2026  Cole of Duty

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The New Advertising Zeitgeist—Google’s US Ad Revenue To Decline  Forbes

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Facebook just lost one of the biggest advertisers in the world for the rest of 2020  NBC News

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Facebook Audience Network, AppsFlyer launch in-app advertising measurement solution  ETBrandEquity.com

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For 'Insta-brands,' boycotting Facebook ads isn't easy  Los Angeles Times

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The Future of Advertising: New content delivery models bring opportunities for advertisers  AdNews

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As Advertisers Leave Facebook, Disney Could Benefit  The Motley Fool

Verizon CEO explains why the company paused advertising on Facebook - CNBC
Verizon CEO explains why the company paused advertising on Facebook  CNBC

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Peacock spent 70% more on advertising in build up to launch than Disney+  Digital TV Europe

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Mobile Advertising ? Market Growth, Trends, Forecast and COVID-19 Impacts (2014 - 2026)  openPR

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As Facebook Boycott Grows, Advertisers Grapple With Race  The New York Times

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The state of advertising has still never been better  Campaign US

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Global Digital Video Advertising Market Growth Data Analysis 2020-2025  Cole of Duty

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Social Media Advertising Software Market 2020 | Who Are The Global Key Players Right Now? What's Their Organization Profile? | Adobe Systems Incorporated , Oracle Corporation  3rd Watch News

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Bill Belichick is doing his job filming a Subway advertisement  Arizona Sports

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Mobile Advertising Is Now Bigger Than TV, But It’s Still Dull  Forbes

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Inflight Advertising Market | Analysis, Drivers, Trends, Applications, Opportunities, Threats, And Growth Forecast To 2025  3rd Watch News

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Advertising Plugin for WordPress Threatens Full Site Takeovers  Threatpost

Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds - Forbes
Microsoft And Sony Are Suspending Facebook Advertising, But It’s Less Noble Than It Sounds  Forbes

Advertisers were cutting their Facebook ad spending well before the boycott began - Digiday
Advertisers were cutting their Facebook ad spending well before the boycott began  Digiday

Covid-19 Impact on World Mobile Advertising Market and Forecast Rreport Till 2023 - 3rd Watch News
Covid-19 Impact on World Mobile Advertising Market and Forecast Rreport Till 2023  3rd Watch News

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Gideon, Republicans trade advertising jabs over allegations against ex-lawmaker  Press Herald

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Advertising budgets fall fastest in 20 years | Business  The Times

The advertising business is becoming less cyclical—and more concentrated - The Economist
The advertising business is becoming less cyclical—and more concentrated  The Economist

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Programmatic Display Advertising Platform Market To Record Significant Revenue Growth During The Forecast Period 2020-2026  Daily Research Chronicles

Advertisement for bid | Public Notices | union-bulletin.com - Walla Walla Union-Bulletin
Advertisement for bid | Public Notices | union-bulletin.com  Walla Walla Union-Bulletin

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Google pledges not to use Fitbit data for advertising  ShareCast

Coca-Cola pauses advertising on all social media platforms globally - CNBC
Coca-Cola pauses advertising on all social media platforms globally  CNBC

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Verizon is pulling advertising from Facebook and Instagram - CNBC
Verizon is pulling advertising from Facebook and Instagram  CNBC

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What’s Digital Commerce Advertising and what tools can help?  MarTech Today

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Why digital OOH advertising is especially effective right now  Marketing Dive

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