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Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.

Here is the original ad:

========================================
A BETTER PIANO

A well tuned and adjusted piano is a beautiful instrument.
It is a joy to play and listen to.
Each string is raised slightly and then lowered
to the true pitch for the most stable tuning.
Yes, it is a better piano:
because it is well maintained, it will last longer, and
its value will actually increase.

For a better tuning please call:
Ray Meinhardt, Piano Technician
218-631-3451
======================================

Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem.

For our Piano Tuner, his target market is dealing with the following problems:

1. They have invested a lot of money into their piano and they want to keep it well maintained.

2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.

3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.

4. They want to increase the value of their investment.

Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.

Here is the Ad Marketing Makeover:
===================================

"My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds...
But When I Began To Play, They Were Mesmerized
By The Beautiful Music"

Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt, Piano Technician
at (218) 631-3451

Mention this Ad and receive our
FREE Perfect Melody Piano Package!
(includes a Precision Tune Piano Analysis)
===================================

The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.

The new Ad now features an offer designed to generate greater response from prospects.

The Perfect Melody Piano Package will consist of marketing materials designed to position our Piano Tuner as an expert, and the only solution to the problems faced by his target market.

The Piano Analysis is the most important component of the package because it will get him in front of his prospects who have raised their hands and indicated a need for his services.

To convert more leads into sales, he can offer a special limited time introductory offer to prospects after completing the Piano Analysis.

Now that the Ad has a compelling headline and offer, it needs to be placed in publications read by piano owners. If placed in several publications at the same time, the results can be tracked by placing a special code at the bottom of the Ad for each publication.

Then the Ad can be removed from publications that are not producing results, and ran more frequently in publications that are producing results.

Once you have a winning Ad, get more mileage from it by using the marketing message in Flyers and Postcards, and other marketing materials.

When your Ad is on a winning streak it will not only pay for itself many times over, but it will also produce more profits so you can grow your business.

Copyright 2005 Black Unicorn Communications, Inc.
All Rights Reserved

Black Unicorn Communications helps Service Businesses attract more clients in less time.

Visit http://www.blackunicorninc.com to receive our free Business Success Toolkit including the free course: 7 Steps To More Clients.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 28 / 2024

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GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

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How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

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AI advertising start-up valued at $4bn after fundraising  Financial Times

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Amazon's Advertising Unit Hit With Another Round of Layoffs  Business Insider

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23 Gen Z advertising and marketing leaders  Ad Age

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UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food  Fox News

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Tesla starts advertising campaign on Cars.com  TESLARATI

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Adobe's new GenStudio platform is an AI factory for advertisers  The Verge

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U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum  Hollywood Reporter

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Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down  Search Engine Land

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Revolutionary Retail Data Rewrites The Future Of Advertising  Forbes

FDIC final Signage and False Advertising Rule will be effective April 1, 2024, with an extended full compliance date of ... - Consumer Finance Monitor
FDIC final Signage and False Advertising Rule will be effective April 1, 2024, with an extended full compliance date of ...  Consumer Finance Monitor

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Everyworld Launches as Web3 Discovery and Rewards Platform for Advertising  TheStreet

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Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ...  Ropes & Gray LLP

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False advertising class actions: Tennessee federal court invalidates survey and denies certification for dental providers ...  JD Supra

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Thanks To Our Advertisers  Above the Law

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Shanghai Introduces New Guidelines for Cosmetic Advertising  China Briefing

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New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report  Nielsen

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Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

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GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.  PR Newswire

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Streaming, Politics Star In Magna 2024 US Ad Forecast  AdExchanger

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Evok Advertising Releases New Blog on Building a Social Media Marketing Strategy for Brand Growth  EIN News

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Popular 'Bent Chetler' Ski Used By Canadian Internet Provider For Advertising  Powder Magazine

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New Hampshire House takes on artificial intelligence in political advertising  Bowling Green Daily News

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Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising  ExchangeWire

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Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com  Inc.

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Changing the Game: How Games Advertising Powers Performance  IAB

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Revolutionizing Digital Advertising: Inside Everyworld's Game-Changing Model  hackernoon.com

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Advertising can find its mojo again  The Media Leader

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Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections  TurkishMinute

Advertising breach warning for Eredivisie football club – ISA-GUIDE - isa-guide.de
Advertising breach warning for Eredivisie football club – ISA-GUIDE  isa-guide.de

GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN - Tech Funding News
GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN  Tech Funding News

New Hampshire House takes on artificial intelligence in political advertising - The Caledonian-Record
New Hampshire House takes on artificial intelligence in political advertising  The Caledonian-Record

New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry - Yonkers Times
New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry  Yonkers Times

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Russian media advertising market grows 'fantastically' — RealnoeVremya.com  Realnoe vremya

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Ph.D. alum wins dissertation award, promoting women and diversity in advertising  UNC Hussman School of Journalism and Media

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities - Business Wire
Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

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A robot lawn mower eschews springtime advertising to stand out  The Media Leader

All-conquering Publicis snaffles Pfizer creative from IPG - More About Advertising
All-conquering Publicis snaffles Pfizer creative from IPG  More About Advertising

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Brands report a rise in imposter advertisers on platforms like Meta & TikTok  Modern Retail

Seedtag Launches Contextual TV for CTV Advertisers – Beet.TV - BeetTV
Seedtag Launches Contextual TV for CTV Advertisers – Beet.TV  BeetTV

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The New Paradigm of Advertising Sees Content Patterns Changing  Grit Daily

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T-Mobile NAD Challenge of Charter Advertising Results in Referral to FTC Upon Charter Declining to Participate  JD Supra

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Sing Tao House to be renovated into new advertising firm  The Post

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Political Advertising in the Era of Artificial Intelligence: What Lies Ahead?  WLS

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Advertising Agency TRG Seeks To Offload Office Space in Dallas' Deep Ellum Neighborhood  CoStar Group

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Texas proposes rules for influencers to disclose paid political posts  Laredo Morning Times

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Home Depot hosts upfront-style pitch, rebrands retail media network  Ad Age

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Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR)  Defense World

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Leftist Student Tries To Erase Advertisement For YAF Screening Of 'Lady Ballers,' Claims It's 'Against Women'  The Daily Wire

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The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024  DataDrivenInvestor

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Happy Hemp CBD Gummies - Sweet Relief - CBD Marketing & Advertising  ECOWAS

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Google Ads Suspended 90% More Advertisers This Year Than Last & Removed 5.5 Billion Ads  Search Engine Roundtable

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Navigating the Future of Media & Advertising Technology: A Call to Action  MediaVillage

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CIABC urges unfettered advertising rights for liquor brand extensions  The Economic Times

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This Brazilian Brand Uses People to Advertise Its Sun Cream | LBBOnline  Little Black Book - LBBonline

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Advertising Agency 2024: Gale  Campaign US

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Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

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Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

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K&L Gates commercial litigator takes advertising expertise to Venable  World Intellectual Property Review

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Why the joys of real-world advertising still can't be recreated by AI or screens  The Drum

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The most innovative advertising and marketing companies of 2024  Fast Company

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Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

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CFPB Issues Warning to Remittance Transfer Providers Over False Advertising  MarketWatch

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Advertise for Mother's Day — Pascack Press & Northern Valley Press  Pascack Press & Northern Valley Press

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EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause  PYMNTS.com

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Tribeca Festival Expands Its X Programming and Awards for Advertisers  Adweek

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Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

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Seedtag Launches Contextual TV, a First-of-its-Kind Solution for CTV Advertisers  PR Newswire

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Digital advertising: key updates for businesses (March 2024)  Lexology

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Introducing Kognitiv Amplify: AI-based AdTech Tool  AiThority

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Advertising giant GroupM pledges to double spending on women’s sports  Awful Announcing

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HOAX: These posts on Facebook advertising jobs at Quickmart Supermarket are fraudulent  PesaCheck

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Our 2023 Ads Safety Report  The Keyword | Google Product and Technology News

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Meet the digital David taking on the Google Goliath  The Economist

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Tunnl Audience Intelligence Platform Launches Self-Serve TV Rating Feature for Linear TV Advertisers  GlobeNewswire

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In-Video-Game Ad Spend to Reach $11.5 Billion by 2027  Variety

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How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv  Benzinga

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Top ad guru Martin Sorrell downplays chances of Trump's Truth Social capturing serious market share  CNBC

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Triton Digital Buys Sounder In Move To Enhance Its Audio Advertising Capabilities.  Insideradio.com

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Measured solves advertising’s walled garden problem  Martechcube

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Meta advertising: 5 best practices for 2024  Search Engine Land

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InfoSum, Experian’s innovation for auto advertisers’ audience strategy  Martechcube

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Elon Musk's Tesla returns to Facebook to launch ads amid sales slump  Quartz

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The Impact of Online Gambling on Football Sponsorship and Advertising  TheSpread.com

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Alameda County District Attorney Pamela Price’s Office joins in $17.75 million settlement agreement with Mariner ...  IndiaPost.com

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Audacy: Cross-Platform Audio Listeners Boost Results For Advertisers.  Insideradio.com

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Is lovingly crafted, homemade advertising Adam Buxton's podcasting secret?  The Drum

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EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

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Smarter ads, better results: The next era of digital advertising  Think with Google

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Google highlights the impact of GenAI in digital advertising in its latest ads safety report  YourStory

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Here's Why Lamar Advertising Company (LAMR) Rose in Q4  Yahoo Finance UK

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MAA Ad of the Week: BA’s Avios from Uncommon  More About Advertising

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Can you guess what these retro advertisements on ''The Andy Griffith Show'' are selling?  MeTV

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Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion  Modern Retail

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Miller Lite revives iconic ‘tastes great-less filling’ advertising debate  BizTimes Milwaukee

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Temu and Shein Are the 'Jaws' of Digital Advertising  The Business of Fashion

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