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Science of Advertising and How to Benefit From It


It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.

What is the process that goes in the mind who reads your promotion? An understanding of the whole process will make you achieve your goals and build your business better.

Many a theories have been developed to explain the process when person views advertisement and then goes for sale. It has been charted and every model points to one thing in common.

The process is not instant. It is sequential.

Anybody who has been marketing on the net must have come across AIDA. It is the simplest advertising model that in short stands for

-Attention

-Interest

-Desire

-Action

This model suggests that advertising must gain customer's attention, arouse the person's interest followed by desire for the product and stimulate the action towards the purchase of the product.

This explains and guides how to formulate your advertising. Successful marketers have followed AIDA for generating successful advertisement campaigns.

AIDA is good but is not that well defined. Another model that has gained popularity and is more comprehensive than AIDA is DAGMAR. Its steps are more defined and thus easier to apply than AIDA.

DAGMAR stands for 'Defining Advertising Goals for Measured Advertising Results'.

It maintains that all advertisement aiming at a sale must carry the potential customer through four stages.

-Awareness

-Comprehension

-Conviction

-Action

Let us assume that you have a product and your target customer is totally unaware of it.

So in first stage you make him aware of the product. For example posting an advertisement on a high traffic website.

Second stage is comprehension. What is your product about? What are its potential benefits and features? How can your customer get it? This is achieved when your potential customer clicks your posted advertisement and reaches the page that contains details of your product.

Next is the stage of conviction. This is very important stage. You need to convince your customer about benefits of your product. Testimonial for your products is an excellent tool to achieve this stage. Visible proof or evidence is another great tool. But be genuine or this won't work in the long run.

After he is convinced with your product, your potential customer enters into stage of action. This may involve a request for further details, ordering a trial offer if available or the actual sale itself.

Whatever model you may use to build your campaign it must be remembered that a sale is not an instant process. On the contrary it is sequence of the events that your potential customer's mind goes through. Each stage has to be preceded by the previous. Each one is essential and crucial for a successful sale.

That should remind that instead of running a 'Buy Me' advertisement concentration should be on making the flow in the advertisement that begins with introduction of what you intend to sell and why people should buy it.

Use the science for your benefit and see the results.

Wish you success.

Copyright © 2005 Arun Pal Singh

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at http://www.homeforprofits.com To avail his free Income Course e-mail to homeforprofits@getresponse.com with subject 'subscribe'


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sat. April / 20 / 2019

Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say - Variety
  1. Amazon Music’s Free Tier Is More Advertising Play Than Spotify Killer, Analysts Say  Variety
  2. Amazon Music's New Freemium Tier May Bite Into Spotify's Long-Term Advertising Strategy  Digital Music News
  3. Amazon Music's free tier is more advertising play than Spotify killer, analysts say - Tech News  The Star Online
  4. View full coverage on Google News

UPDATED: City of Framingham Advertising for Director of Planning and Community Development - framinghamsource.com
UPDATED: City of Framingham Advertising for Director of Planning and Community Development  framinghamsource.com

Originally published on April 18. Updated on April 19, after 4:30 p.m. with additional information from City of Framingham. ***. FRAMINGHAM – Late this ...


Podcasting is now a big business. Can it grow its advertising base? - Barron's
Podcasting is now a big business. Can it grow its advertising base?  Barron's

Podcasting looks like other forms of digital media, but the business is very fragmented and it is unclear how it can grow its advertising base.


WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB - Adweek
WPP’s Zubi Advertising Rebrands and Exits Dedicated Ford Division GTB  Adweek

Two years after its acquisition by WPP, multicultural shop Zubi Advertising is emerging as a new agency of sorts. The holding group bought Zubi in 2017 and ...


Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency - Forbes
Digital Billboards Open-up Advertising To Blockchain, Artificial Intelligence, And Cryptocurrency  Forbes

Advertising is ever changing and evolving and part of that is now the emergence of Digital out-of-home advertising which is reaching new levels of engagement ...


INTRODUCING: The 10 people transforming advertising - Business Insider
INTRODUCING: The 10 people transforming advertising  Business Insider

From consumer packaged goods to TV to consulting, the most innovative figures in advertising are breaking ground in a variety of industries.


City of Framingham Advertising For Health Inspector - framinghamsource.com
City of Framingham Advertising For Health Inspector  framinghamsource.com

FRAMINGHAM – The City of Framingham began advertising for a health inspector today, April 17. The position pays $58,409.41, according to the posting.


Amazon Plans to Use Digital Media to Expand Its Advertising Business - The Motley Fool
Amazon Plans to Use Digital Media to Expand Its Advertising Business  The Motley Fool

Amazon's (NASDAQ:AMZN) advertising business jumped from a small footnote in its earnings report to a $10 billion business in almost no time flat. Amazon ...


Senior Farewell: Web editor, advertising manager explain why 'you don't plan life, you live it' - The Franklin News
Senior Farewell: Web editor, advertising manager explain why 'you don't plan life, you live it'  The Franklin News

By Matt Thomas + Tara Ricke matthew.thomas@franklincollege.edu tara.ricke@franklincollege.edu. Mathematics. Education. Business. How does working on ...


The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play - Business Insider
The people transforming advertising and media, Verizon's DTC move, and ad tech's privacy play  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter. If you got this newsletter forwarded, sign up for your own here. If you have tips or feedback, ...


Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry - Adweek
Entering Advertising Awards Shows? Here Are 5 Tips for Creating a Winning Entry  Adweek

PUNTA CANA, Dominican Republic—If you're going to listen to anyone about how to win at a creative awards show, it should probably be Kevin Swanepoel.


Advertising regulations harm social media influencers, followers, and marketers alike - The Hub at Johns Hopkins
Advertising regulations harm social media influencers, followers, and marketers alike  The Hub at Johns Hopkins

Social media has given rise to a new breed of influential figures and brand ambassadors in recent years. Micro- and even nano-influencers—social media users ...


A Soda Company’s Long Obsession With Outer Space - The Atlantic
A Soda Company’s Long Obsession With Outer Space  The Atlantic

A proposal for a space-based ad is only the latest iteration of Pepsi's fascination with the skies.


Why Amazon creates groups of advertising teams - Business Insider
Why Amazon creates groups of advertising teams  Business Insider

Advertisers often complain that they have to work with multiple groups within Amazon, but a top advertising exec says there's a method to the madness.


Opinion: Navigating the stigmas, rules and taboos of cannabis advertising - AdAge.com
Opinion: Navigating the stigmas, rules and taboos of cannabis advertising  AdAge.com

Marketing marijuana remains challenging—even with more cannabis companies than ever.


Beacon to Offer Free Local Advertising to One Local Business or Non-Profit During May - theportlandbeacon.com
Beacon to Offer Free Local Advertising to One Local Business or Non-Profit During May  theportlandbeacon.com

Calling local small business owners and non-profit managers! The Portland Beacon is looking for one local organization that is interested in receiving free adv...


Pepsi Partners With Startrocket for Satellite Advertisements in the Sky - Eater
Pepsi Partners With Startrocket for Satellite Advertisements in the Sky  Eater

The soda company is partnering with Russian company Startrocket, which will launch a number of mini-satellites into space to project advertisements on a ...


Olympics advertising will transform with new NBCUniversal, LA 2028 partnership - CNBC
Olympics advertising will transform with new NBCUniversal, LA 2028 partnership  CNBC

Linda Yaccarino, chairman of advertising and client partnerships at NBCUniversal, and Casey Wasserman, chairman of LA 2028 and CEO of sports and ...


Advertising truck sighted and cited in Old Town - KeysNews.com
Advertising truck sighted and cited in Old Town  KeysNews.com

A roving billboard truck that displays animated digital advertisements for its clients while driving around the island has been getting attention in recent months, ...


Truth in advertising for Walmart - The Ellsworth American
Truth in advertising for Walmart  The Ellsworth American

Walmart's ad slogan, “Save money. Live better.,” has at least one ardent adherent — Walmart itself. The multinational retailer is looking to save money by.


Introducing Fashionista's Real-Time Advertising Private Marketplace - Fashionista
Introducing Fashionista's Real-Time Advertising Private Marketplace  Fashionista

The newest, easiest way to reach Fashionista's loyal audience.


Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands - Adweek
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands  Adweek

The patron saint of heavy-handed cause advertising is likely Sally Struthers. Though her intentions for Save the Children are laudable, some of the ads that she ...


How Police Drummer Stewart Copeland Found a New Beat—in Advertising - Adweek
How Police Drummer Stewart Copeland Found a New Beat—in Advertising  Adweek

In 2005, Stewart Copeland was 21 years out of the best job he'd ever had: playing drums for The Police. Starting in 1979, the trio led the second British invasion ...


Your Event's Comprehensive Social Media Advertising Calendar - hypebot.com
Your Event's Comprehensive Social Media Advertising Calendar  hypebot.com

Advertising on social media is important to making your next show or event a success, but unstructured bombardment of all social channels will do you little good ...


3 Companies Battling for This Massive Advertising Opportunity - The Motley Fool
3 Companies Battling for This Massive Advertising Opportunity  The Motley Fool

Consumers are spending more and more time streaming video instead of watching traditional live or DVR television. Over-the-top viewing now accounts for 29% ...


Disney In One Buy: How Disney Is Unifying Its Advertising Approach - AdExchanger
Disney In One Buy: How Disney Is Unifying Its Advertising Approach  AdExchanger

At AdExchanger's Programmatic I/O conference in San Francisco on April 30, Laura Nelson, Disney's SVP of advertising solutions and performance advertising, ...


Giant $14.5 million sign at Denver International Airport broken after 16 months - The Denver Post
Giant $14.5 million sign at Denver International Airport broken after 16 months  The Denver Post

Intended as a showpiece for the airport's ambition and Panasonic's LED technology, the $14.5 million government-funded sign has produced one headache ...


Detroit advertising icon Fred Yaffe dies at 86 - Detroit Free Press
Detroit advertising icon Fred Yaffe dies at 86  Detroit Free Press

Yaffe worked with many of Detroit's big names: Art Van, ABC Warehouse, Faygo and Little Caesars.


Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs - Broadcasting & Cable
Beachfront Announces New Set-Top Box VOD Programmatic Advertising Capability For MVPDs  Broadcasting & Cable

NEW YORK – April 18, 2019 – Beachfront today announced its new MVPD-side technology stack to monetize set-top-box VOD inventory, becoming the de facto.


Advertising and nostalgia items, many of them rare Canadian pieces, fare well at Miller & Miller's April 6th - EIN News
Advertising and nostalgia items, many of them rare Canadian pieces, fare well at Miller & Miller's April 6th  EIN News

The top lot was a circa 1929 Johnson Sea-Horse outboard motor store display, made in America, with a tin litho frame and topper and lithographed paper insert.


Robocallers, Advertising Consent – TMO Daily Observations 2019-04-18 - The Mac Observer
Robocallers, Advertising Consent – TMO Daily Observations 2019-04-18  The Mac Observer

Andrew Orr and Dave Hamilton join host Kelly Guimont to discuss robocall blocking and a new law concerning consent to get advertising.


The Future of Restaurant Advertising Is Machine Learning - Modern Restaurant Management
The Future of Restaurant Advertising Is Machine Learning  Modern Restaurant Management

“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it's picked up extraordinary momentum as products like ...


SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation - MarTech Series
SpotX Fuels Revenue Growth for Philo's Advertising Platform via Demand Facilitation  MarTech Series

Spotx's Demand Facilitation Services Connects Media Buyers to Premium CTV Inventory. SpotX, the leading global video advertising and monetization platform, ...


A Watchful Eye on Facebook’s Advertising Practices - The New York Times
A Watchful Eye on Facebook’s Advertising Practices  The New York Times

Is the social media giant finally facing consequences for ads that discriminate?


Walmart wants to build its advertising business - CNN
Walmart wants to build its advertising business  CNN

New York (CNN Business) Walmart is serious about giving Amazon a run for its money online. It's so determined that the company bought a startup to help it ...


Amplify.ai and AdLingo Bring Conversational AI to Display Advertising - MarTech Series
Amplify.ai and AdLingo Bring Conversational AI to Display Advertising  MarTech Series

Amplify.ai, the industry's first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built ...


How Is Virtual Reality Impacting Video Marketing and Advertising? - ARPost
How Is Virtual Reality Impacting Video Marketing and Advertising?  ARPost

Virtual reality video marketing is a next-level approach with the potential to increase brand awareness and engagement beyond your wildest dreams.


One of the world's largest advertisers is calling for tech companies to do better - NBC News
One of the world's largest advertisers is calling for tech companies to do better  NBC News

Just two days after government hearings on how hate speech proliferates on social media, one of the world's largest advertisers said it is reviewing how and ...


Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters - ChristianityToday.com
Is Your Church Evangelizing Or Just Advertising? 4 Reasons It Matters  ChristianityToday.com

There are two ways for a local church to reach more people. Advertising or evangelism. And they are not the same thing. There's nothing wrong with advertising, ...


How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky - Forbes
How Advertising Agencies Are Addressing The Talent Challenge That CMOs Also Face: A Q&A With 360i CEO Jared Belsky  Forbes

The so-called talent challenge gripping the marketing industry is well-documented and central to CMOs' agendas: Addressing it is a core initiative of the ...


Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest - The Guardian
Flop! Mush! Disappointment! How 20 advertising slogans would read – if they were honest  The Guardian

Carlsberg has updated its famous tagline to the more accurate: 'Probably not the best beer in the world'. Here are some other suggestions, with 100% increased ...


Bogus advertising hustle bites veterinarian - Albuquerque Journal
Bogus advertising hustle bites veterinarian  Albuquerque Journal

The Albuquerque-area veterinarian had a bedtime ritual of playing solitaire or on her iPhone before falling asleep. Annoying pop-ups are just part of the routine, ...


NRA sues OKC advertising agency Ackerman McQueen - NewsOK.com
NRA sues OKC advertising agency Ackerman McQueen  NewsOK.com

The National Rifle Association is suing its longtime advertising and marketing representatives at Oklahoma City-based Ackerman McQueen, accusing it of ...


NRA Sues Its Longtime Advertising Firm, Revealing Major Internal Dispute - TPM
NRA Sues Its Longtime Advertising Firm, Revealing Major Internal Dispute  TPM

NRATV has allegedly told the National Rifle Association that it can take key financial information about the groups' relationship from its cold dead hands, ...


Advertising A Game About Weed Is Hard - Kotaku
Advertising A Game About Weed Is Hard  Kotaku

A game about growing and selling weed that was released for PC and Mac last week has a bit of a problem: It's a game about growing and selling weed.


For true transparency around political advertising, US tech companies must collaborate - TechCrunch
For true transparency around political advertising, US tech companies must collaborate  TechCrunch

In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms.


AdsDax unveils public ledger to gauge digital ad impact - BusinessLine
AdsDax unveils public ledger to gauge digital ad impact  BusinessLine

To ensure transparency and security by curbing advertising fraud, AdsDax, a blockchain-enabled advertising platform, has teamed up with digital agency Isobar ...


Four Tips For Advertising On Facebook Like A Pro - Forbes
Four Tips For Advertising On Facebook Like A Pro  Forbes

Digital advertising is the new norm in the marketing world, and there's a reason why. Not only is it effective, but it costs pennies on the dollar compared to other ...


Why Burger King's CMO prefers ad agencies over consulting firms. - Business Insider
Why Burger King's CMO prefers ad agencies over consulting firms.  Business Insider

Burger King's global chief marketing officer Fernando Machado said that he prefers working with ad agencies over consulting firms.


European political parties send open letter to Facebook against new advertising rules - European Interest
European political parties send open letter to Facebook against new advertising rules  European Interest

Representatives of seven European political parties jointly wrote on Tuesday an open letter to Facebook's CEO Mark Zuckerberg, protesting against the ...


Amazon Is Starting to Threaten Google's Online Advertising Supremacy - Motley Fool
Amazon Is Starting to Threaten Google's Online Advertising Supremacy  Motley Fool

It's no secret that Amazon.com (NASDAQ:AMZN) has mastered the art of online sales to become the leader in the space. Not *content* to rest on its laurels, the ...


The Case for Investing in AI for Advertising - Chief Marketer
The Case for Investing in AI for Advertising  Chief Marketer

AI is ultimately here to improve people's lives both at work and at home, yet many organizations are still timid about investing in the technology.


Video Advertising Software Share Archives - TechnoBleak
Video Advertising Software Share Archives  TechnoBleak

Video Advertising Software Market Research Report 2019: Study by Competitors Landscape, SWOT Analysis, Services and Solutions 2026. The Video ...


Advertisers Were Shocked by Accenture’s Acquisition of Droga5, but They Shouldn’t Have Been - Adweek
Advertisers Were Shocked by Accenture’s Acquisition of Droga5, but They Shouldn’t Have Been  Adweek

As news spread recently about the Droga5 acquisition by Accenture Interactive, it caught me off guard how surprised the industry's reaction was to this move.


Want To Target Millennial Males Via Advertising? Use Artificial Intelligence! - Forbes
Want To Target Millennial Males Via Advertising? Use Artificial Intelligence!  Forbes

Millennial males have long been notorious for being difficult to reach via traditional advertising media. So it is with interest that I have been watching Mike's Hard ...


Hormel advertising suit reveals what 'natural' meat really means - AdAge.com
Hormel advertising suit reveals what 'natural' meat really means  AdAge.com

Consumers want “natural” meat—and the biggest meat companies want to sell it to them. American shoppers are reaching for healthier, more environmentally ...


Aspen Times staff wins numerous state awards for reporting, photography, advertising - Aspen Times
Aspen Times staff wins numerous state awards for reporting, photography, advertising  Aspen Times

The Aspen Times and Snowmass Sun staffs were honored over the weekend at the 141st annual Colorado Press Association conference for their work in writing ...


5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies - Adweek
5 Ways Advertising Could Change If Chrome Blocks Third-Party Cookies  Adweek

With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party ...


TeamSnap Expands its Advertising Platform to Meet Increased Demand - California Newswire
TeamSnap Expands its Advertising Platform to Meet Increased Demand  California Newswire

BOULDER, Colo., Apr 18, 2019 (SEND2PRESS NEWSWIRE) -- TeamSnap, the household name in integrated youth sports management, announced today that ...


Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry - Adweek
Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry  Adweek

April 9, 2019. Toasted Collective is giving cannabis companies like Curaleaf and Next1Labs the ability to leverage the targeting data from its publishing partners.


A Digital Revolution Might Kickstart a Resurgence of TV Advertising - Adweek
A Digital Revolution Might Kickstart a Resurgence of TV Advertising  Adweek

Eyeballs that had been reliably glued to the television for decades were distracted away, first by websites and later with cell phones in just a handful of years.


Judge blocks Spectrum ads suggesting Windstream customers will be hurt by bankruptcy - Lexington Herald Leader
Judge blocks Spectrum ads suggesting Windstream customers will be hurt by bankruptcy  Lexington Herald Leader

A New York bankruptcy judge has issued a temporary restraining order against Charter Communications and Spectrum saying the companies could no longer ...


Snapchat ramps up advertising and vows to be better at privacy than Facebook - CNN
Snapchat ramps up advertising and vows to be better at privacy than Facebook  CNN

Los Angeles (CNN Business) When asked about Facebook CEO Mark Zuckerberg's new privacy-focused vision for his company Wednesday, a Snap executive ...


3 Lessons Learned From My First Month Working in Advertising - Adweek
3 Lessons Learned From My First Month Working in Advertising  Adweek

Henry Ford said that “anyone who stops learning is old, whether 20 or 80.” This concept is especially relevant to people working in the advertising world where ...


Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests - The Intercept
Facebook’s Ad Algorithm Is a Race and Gender Stereotyping Machine, New Study Suggests  The Intercept

For example, jobs with taxi companies were overwhelmingly delivered to black users and secretarial ads to women, despite neutral targeting preferences.


CareDx Accuses Natera of False Advertising in Second Lawsuit - GenomeWeb
CareDx Accuses Natera of False Advertising in Second Lawsuit  GenomeWeb

This article has been updated to include a statement from Natera. NEW YORK (GenomeWeb) – CareDx has filed a second lawsuit against Natera today in the ...


What Percent of Display Ad Spend Comes From Native Advertising? - eMarketer
What Percent of Display Ad Spend Comes From Native Advertising?  eMarketer

We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. The bulk of native ad spend will go to ...


Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks - The New York Times
Two Top Medical Groups Call for Soda Taxes and Advertising Curbs on Sugary Drinks  The New York Times

Two of the country's leading medical groups on Monday issued a call to arms against the soda industry, urging legislators and policymakers to embrace taxes, ...


Clorox tells Lysol to clean up its act in false-advertising lawsuit - USA TODAY
Clorox tells Lysol to clean up its act in false-advertising lawsuit  USA TODAY

Clorox is suing the maker of Lysol for false advertising and telling its competitor to come clean on its ads.


Senate not going along with House proposal to cap spending on public notice advertisements - MDJOnline.com
Senate not going along with House proposal to cap spending on public notice advertisements  MDJOnline.com

INDIANAPOLIS — A House-approved proposal limiting government transparency by barring localities from ever spending more than $250 on a public notice ...


Video Advertising Software Competitor Insights Archives - TechnoBleak
Video Advertising Software Competitor Insights Archives  TechnoBleak

Video Advertising Software Market Research Report 2019: Study by Competitors Landscape, SWOT Analysis, Services and Solutions 2026. The Video ...


Video Advertising Software Industry News Archives - TechnoBleak
Video Advertising Software Industry News Archives  TechnoBleak

Video Advertising Software Market Research Report 2019: Study by Competitors Landscape, SWOT Analysis, Services and Solutions 2026. The Video ...


Retail Briefing: Walmart is bulking up its advertising business - Digiday
Retail Briefing: Walmart is bulking up its advertising business  Digiday

You can get the Retail Briefing delivered to your inbox every Monday, Wednesday and Friday. Subscribe here. Walmart's next move in remaking its image in the ...


Hinge CEO: advertising would be 'antithetical' to our message - The Drum
Hinge CEO: advertising would be 'antithetical' to our message  The Drum

Hinge brands itself as the dating app that's 'designed to be deleted'.


AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop - USA TODAY
AR-15 advertising speaks to ‘macho hyper-masculinity,' gun control advocates say. They want it to stop  USA TODAY

When it comes to selling AR-15-style semiautomatic rifles, gunmakers have discovered that there's no better endorsement than the American soldier.


Facebook keeps advertisers addicted after a year of scandals - CNBC
Facebook keeps advertisers addicted after a year of scandals  CNBC

Facebook has had plenty of hot-water moments in the year since its CEO Mark Zuckerberg testified before Congress on the platform's data and privacy troubles.


How Are Advertising Agencies Approaching Transparency Audits? - eMarketer
How Are Advertising Agencies Approaching Transparency Audits?  eMarketer

Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director ...


Racer X Is Hiring | Marketing, Advertising & Sales Assistant - Racer X Online
Racer X Is Hiring | Marketing, Advertising & Sales Assistant  Racer X Online

Racer X Illustrated, the industry-leading motocross and supercross magazine based in Morgantown, West Virginia, is seeking a bright, self-motivated, organized ...


Omnicom revs up consulting and commerce offer as advertising drives Q1 growth - The Drum
Omnicom revs up consulting and commerce offer as advertising drives Q1 growth  The Drum

Omnicom's first quarter results appear to buck the holding companies' chase for diversified budgets, with its advertising and healthcare businesses fueling ...


Hormel wins advertising lawsuit over 'natural' term on its meats - Food Dive
Hormel wins advertising lawsuit over 'natural' term on its meats  Food Dive

The D.C. Superior Court dismissed a lawsuit filed by the Animal Legal Defense Fund that alleged "natural" claims on Hormel's packaging were misleading ...


Legislators seek truth in political advertising rules - The CT Mirror
Legislators seek truth in political advertising rules  The CT Mirror

The legislative committee that oversees election laws in Connecticut finished its work Monday night, sending to the state House and Senate a broad array of bills ...


Online Advertising Market Emerging Trends and Strong Application Scope By 2025 - TechnoBleak
Online Advertising Market Emerging Trends and Strong Application Scope By 2025  TechnoBleak

The report elaborates the complete details covering product definition, product type, and application. The report covers useful details which are categorized ...


Amazon's Next Move to Boost Its Advertising Business - Motley Fool
Amazon's Next Move to Boost Its Advertising Business  Motley Fool

The e-commerce giant will ride the biggest trend in advertising in 2019.


Stephen Curry is the star of Facebook's pitch to advertisers - AdAge.com
Stephen Curry is the star of Facebook's pitch to advertisers  AdAge.com

Facebook is flaunting the star power of its new show with Stephen Curry as it tries to convince advertisers that its Watch video portal is the place to spend.


Sexism in advertising: ‘They talk about diversity, but they don’t want to change’ - The Guardian
Sexism in advertising: ‘They talk about diversity, but they don’t want to change’  The Guardian

As #timeTo, the ad industry's answer to #MeToo, gathers momentum, we talk to senior women working in the field.


Double lottery wins top $234M for Pittsburgh agency - Pittsburgh Business Times
Double lottery wins top $234M for Pittsburgh agency  Pittsburgh Business Times

Filled with “must read” stories, industry news and reporter insights, exclusive interviews with local business leaders, and expanded Top 25 Lists.


For Its Most Sustainable Store, Ikea Is Advertising Directions via Steps and Mass Transit - Adweek
For Its Most Sustainable Store, Ikea Is Advertising Directions via Steps and Mass Transit  Adweek

In America, we're pretty used to ads telling us how to find a chain's nearest location, but the directions are usually based on interstate exits or measured in ...


Online Advertising Management Software Market 2019-2025: New Research Report Market Growth By Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix, RSG Media, Sizmek - Market Research Report
Online Advertising Management Software Market 2019-2025: New Research Report Market Growth By Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix, RSG Media, Sizmek  Market Research Report

“Online Advertising Management Software” is a way of advertising products and brands through the Internet or digital media. It improves customer interaction ...


How you can make the most of your YouTube video advertising - Marketing Land
How you can make the most of your YouTube video advertising  Marketing Land

If you're not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) ...


Tucker Carlson's Show Is Bleeding Advertising Money - GQ Magazine
Tucker Carlson's Show Is Bleeding Advertising Money  GQ Magazine

Last December, Tucker Carlson returned to one of his favorite kinds of segments on his Fox News show: railing against immigrants. As he's done many other ...


Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck - AdExchanger
Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck  AdExchanger

“Let it go, let it go” is the theme song for any advertisers who might've had their hearts set on an ad-supported option for Disney+. There won't be one, Disney ...


FCA sends a warning shot about financial advertising which must be 'fair, clear and not misleading' - Lexology
FCA sends a warning shot about financial advertising which must be 'fair, clear and not misleading'  Lexology

The Financial Conduct Authority (FCA), the UK's financial services sector regulator) has sent a warning shot across the bows of UK authorised firms which are ...


U.S. advertising groups create privacy bill coalition - Reuters
U.S. advertising groups create privacy bill coalition  Reuters

Four U.S. advertising trade groups have banded together to lobby Congress to ensure federal online privacy legislation is less strict than a law scheduled to go ...


Interact Marketing Announces Geofencing Advertising Service - PR Web
Interact Marketing Announces Geofencing Advertising Service  PR Web

With geofencing technology becoming more refined, Interact Marketing has decided to start leveraging this advanced digital marketing *service* to clients.


Advanced Advertising: Great Content Means Advertisers Have to Up Their Game - Broadcasting & Cable
Advanced Advertising: Great Content Means Advertisers Have to Up Their Game  Broadcasting & Cable

Just as the *content* side of the business enjoys the peak TV era, marketers aim for the same level of performance with their ads. Julie Sterling, director of ...


Why advertisers are excited about Snap's new gaming platform - CNBC
Why advertisers are excited about Snap's new gaming platform  CNBC

Snap made a slew of announcements, including a new ad-supported gaming platform, at its first partner summit Thursday as it casts a wider net for ad revenue.


My House: What Rules? IP Implications of Augmented Reality Advertising | New York Law Journal - Law.com
My House: What Rules? IP Implications of Augmented Reality Advertising | New York Law Journal  Law.com

Augmented reality technology (AR), in which computer-generated images appear super-imposed upon a real-world environment, is quickly advancing to a point ...


False medical advertising - Science & Tech - WORLD News Group
False medical advertising - Science & Tech  WORLD News Group

Hundreds of stem cell clinics in the United States are offering expensive treatments for conditions ranging from heart disease to orthopedic problems. But little ...


Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity - The New York Times
Accenture Is Buying Droga5, an Ad Agency, Making a Bet on Creativity  The New York Times

Accenture is trying to add the kind of creative muscle not normally associated with giant consulting firms with its plans to buy Droga5, an independent ad agency.


Ethnic Diversity In Advertising Is At All-Time High - Why Are 'Racially Offensive' Campaigns Still Missing The Mark? - HuffPost UK
Ethnic Diversity In Advertising Is At All-Time High - Why Are 'Racially Offensive' Campaigns Still Missing The Mark?  HuffPost UK

"This sort of negativity towards blackness is all around us."


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