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"Print & Mail is a type of service that is
popular among small mail order operators.
It is an inexpensive way to get your ad
material printed and mailed to people.
The following is a brief article on how you
can effectively select a reliable dealer."
A direct-mail campaign is EXPENSIVE! There are many ways
to cut the cost
of your mailings. Bulk mail, SASE's, and many other
ways. One of the best
ways to lower your mailing costs, though, is by using a PRINT
& MAIL DEALER.
Print & mail dealers do exactly what their name
describes. They can take
your ads, usually 8 1/2 x 11 flyers, print them and mail them to
names drawn
from a mailing list. Their services are quite inexpensive,
sometimes
costing close to what your local printer would charge for
printing alone.
How is this?
A print & mail business runs something like this.
When the dealer receives
an order from a customer, for example, 1000 8 1/2 x 11 flyers,
printed &
mailed, he will print the flyers on one side of the paper, with
HIS flyer
on the back.
Thus, anyone who receives the customer's flyer will also get
the dealer's
flyer. This cuts his advertising costs. Then, he will
assemble a group of
different orders together into one mailing. This could as
little as two
pages, to as large as 50 pages. These are bulk mailed to
names drawn from
a mailing list, usually of opportunity seekers or mail order
enthusiasts.
They could also be mailed out to those who have responded to ads
the print
& mail dealer has placed.
How can you be sure a print & mail dealer will do a good
job for you? There
are four things you should do when dealing with a print &
mail dealer for
the first time. The first two should be done when shopping
for a dealer,
the other two are done after your first order is placed.
First, send the dealer a request to be added to his mailing
list. You
should then receive his next mailing. If you don't want to
wait for a
bulk mail, send a few first-class stamps, and you'll probably
receive it
quicker. Look through the mailing and observe the printing
quality. Is
it smudgy, smeary and hard to read, or is it crisp and
clear? If the
printing straight, or crooked? Keep in mind, the quality of
the mailing
you receive will probably be the quality of YOUR flyer if you use
this
dealer. Do this for a number of dealers and you will
quickly be able to
determine which will give you the best print quality.
Second, find out what type of names the dealer is mailing to,
and where
they come from. For best results, make sure the dealers
name are fresh.
The best mailing lists in mail order are made up of people who
have bought
within the past 30 days. Anything over 90 days old
shouldn't be used.
Reputable print & mail dealers shouldn't have a problem with
providing
this information.
Third, when you place your printing order, request a checking
copy. This
is a copy of the bulk mailing, sent to you. You can then
see exactly how
your printing came out, the other offers surrounding yours, and
your
position in the mailing.
Finally, you should also request proof of mailing. When
you mail a bulk
mailing at the post office, they will provide you with a receipt
listing
the date and the number mailed. Request that a photocopy of
this be mailed
to you with your checking copy. Not all dealers will do
this, but the
reputable ones should have no problem with it.
If everything looks good, and you sent a good offer to be
distributed, you
should get favorable results. This report is not meant to
say that a lot
of print & mail dealers are disreputable. Most use high
quality lists and
produce top notch printing. Otherwise, they'd never get
return customers.
Just be sure that you "look before you leap."
Copyright 2004 by DeAnna Spencer
Note to editors:
To show my appreciation to the editors that use my articles, I
offer a free solo ad. Simply send an email to me by using the
form on the contact me page on my website to tell me the url the
article was used on or send me a copy of the ezine it was used
in.
This article may be redistributed freely on the Internet as
long as the resource box remains intact.
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
DeAnna is the publisher of the ezine, Prospecting and
Presents.
Subscribers get one free ad per week.
Subscribe today by visiting http://www.pnewsletter.com
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$
MORE RESOURCES updated Thu. May / 17 / 2012 TIME | Facebook Advertising Shows 'A Lot Of Potential But It's Not A Slam-Dunk' Huffington Post By Nicola Leske and Kate Holton NEW YORK/LONDON (Reuters) - General Motors Inc's decision to stop advertising on Facebook may be a wake-up call for the No. 1 social network, but Top advertising executives say it's far too early to know if the site will ... Facebook's biggest problem is that it's a media company Is Advertising on Facebook Worth the Expense? Why I Lost My Faith In Facebook Advertising |
NPR sees sharp downturn in advertising revenue, leading to talk of cuts Washington Post Halfway through its fiscal year — and six months into Gary Knell's tenure as chief executive — Washington-based NPR has seen a sharp downturn in corporate “underwriting,” or advertising revenue. The falloff has led to projections of an annual ... |
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New Mobile iPhone Application for Location-Based Virtual Advertising Sacramento Bee By They Creative Advertising HOUSTON, May 17, 2012 -- /PRNewswire-iReach/ -- They Creative Advertising introduces Knibbler™ iPhone application, a location-based advertising tool for individuals and small business owners. Using the dynamic Knibbler™ ... |
Coca-Cola Dodges Federal False Advertising Claim Courthouse News Service By TIM HULL (CN) -- Pomegranate juice purveyor Pom Wonderful cannot pursue federal false-advertising claims that Coca-Cola's pomegranate blueberry drink contains mostly apple and grape juices, but it may be able to revive its state law challenges, ... |
 Sydney Morning Herald | Apple Moves to Dismiss Siri False Advertising Suit PC Magazine But Apple's main counter-argument appears to be its contention that the plaintiffs' complaints lack the specificity that would be required to back up their claims of false advertising—failing to provide "a single actionable misstatement" on the part ... Apple Responds to Siri Class Action Lawsuits |
 Street Fight | Local Ad Spending Moving More to Mobile and Online; BIA/Kelsey's Media Ad View ... MarketWatch (press release) CHANTILLY, Va., May 17, 2012 /PRNewswire via COMTEX/ -- According to BIA/Kelsey's Media Ad View reports, local advertising spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around ... BIA/Kelsey: Local Ad Spending Moving More To Mobile And Online, Radio 'Holds ... Forecast: Locals Ads Hit $150 Mil By 2016, Trad Media Holds Social-Media Ad Spending to Jump to $9.8 Billion in 2016 |
75% of Advertisers Say Rest-of-Web More Important Than Facebook MarketWatch (press release) Methodology This multiple-choice online survey was distributed to 2177 brand marketers and advertising agency representatives. It was conducted in March 2012, and results were analyzed and validated for statistical significance in April 2012. |
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