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Marketing Tips - Advertising


Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out.

Local or cable television is an inexpensive alternative to the traditional forms of advertising. Even if you have no experience advertising in this medium, there are companies who specialize in lending a helping hand. Even if finances are a concern (as they are for most of us), you'll be surprised to discover a 30 second spot television ad can cost as little as a few hundred dollars.

Many areas have public auctions on local stations that will advertise your product, if you donate up to a certain dollar amount. The number of advertising spots will depend on how much you donate.

Remember also to send press releases to your local television and radio stations. Many times they will come out and do a story on you, if it is of interest to the public.

We volunteered to do resumes for people out of work and sent releases to all the radio and television stations. One of the three major networks in our area, sent someone out to interview us, and we were on the 6 and 11 o'clock news.

As for radio advertising, check your local stations for rates. You'll be surprised at how low some of them are. Again, if you send press releases to the stations, sometimes they will call you as an expert in your area, or for an interview. We sent releases to all the stations in our area when we started our support group, and this generated three times the number of people we expected for our first meeting.

Since most major newspapers are expensive to advertise in, check with the smaller local papers. You can advertise in many of these for as little as $25 a month. You could also offer to write a column for these publications, as an expert in the area, if appropriate.

We all need to advertise in one way or another. Which medium you choose will depend on your particular business.

Copyright DeFiore Enterprises 2000

Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. March / 20 / 2019

Facebook agrees to advertising overhaul to settle U.S. discrimination suits - KFGO News
  1. Facebook agrees to advertising overhaul to settle U.S. discrimination suits  KFGO News
  2. Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post
  3. Facebook Pledges to Block Discriminatory Advertising  Bloomberg
  4. Facebook is creating a new advertising portal for housing, employment and credit advertisers and will remove 'hundreds' of targeting options  Business Insider
  5. Facebook Halts Ad Targeting Cited in Bias Complaints  The New York Times
  6. View full coverage on Google News

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A Few Pioneering Women Every Advertising Industry Pro Should Know - Forbes
A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

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UK advertising powers ahead as exports hit £6.9bn  The Drum

Britain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.


Discovery Taps Kazerman To Lead Digital Sales, Advanced Advertising 03/20/2019 - MediaPost Communications
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Discovery Inc. has tapped Keith Kazerman to serve as executive vice president, digital sales, advanced advertising and research. In his new role, Kazerman will ...


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NBCUniversal, Sky team up to expand global advertising product - Reuters
NBCUniversal, Sky team up to expand global advertising product  Reuters

(Reuters) - Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, ...


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When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


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Trading Nation: Facebook's targeted advertising business  CNBC

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New Cañon City business contest offers free advertising campaigns, website and more - Canon City Daily Record
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A new business contest that aims to help owners thrive with their marketing is underway. The Cañon City Daily Record and Shopper and the City of Cañon City ...


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Has the Native Advertising Market Matured?  eMarketer

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