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If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices. Perhaps you might send some adverting to some newsletters as well as your newspaper print ads, radio and cable advertising. Here are some of the places you should try to place your company's Public Relations for possible feature stories, ads or announcements:
Large Company Employee Newsletters
Chamber Of Commerce Newsletters
Local Industry News
Real Estate Multiple Listing Books
Local BBS Bulletin Boards
A marketing piece might also be to insert our flyers in the daily newspaper. This usually ranges from $23.00-35.00 per thousand if we print the flyers and $25.00-50.00 per thousand if the newspaper prints them. The newspaper rarely prints flyers in house, although some do. They contract it out because their printing presses are all computerized and specialized for that industry only. Large newspapers such as The Los Angeles Times have really neat programs whereby they will mail a flyer to every residence, which doesn't take the paper. Christmas time is a bad time to do inserts because it gets lost in all the shuffle of 20 other color catalogs of every retailer under the sun.
Most small newsletter will allow you to insert for a similar price and although the volume is less it is more targeted and thus you get a much bigger percentage ratio of new clientele. You should be thinking here to increase your exposure and attract new clientele to your small business. Think on it.
"Lance Winslow" - If you have innovative thoughts and unique perspectives, come think with Lance; www.WorldThinkTank.net/wttbbs
Facebook Tries to Calm Advertisers After Cambridge Analytica Crisis
Wall Street Journal
A handful of marketers suspended advertising on Facebook Inc. as the company hustled to quell anxiety about its platform in the wake of revelations that an outside company improperly handled data on tens of millions of its users. In recent days ...
Advertisers are turning up the heat on Facebook
Mozilla Announces End To Advertising On Facebook Amid Cambridge Analytica Breach
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Sonos temporarily halts advertising on Facebook, Google
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Sonos pauses advertising on Facebook, Instagram, Google, and Twitter and gives the money to charity
Sonos pauses social advertising and gives the money to charity
Why We're Pulling Our Ads from Big Tech Platforms Next Week | Sonos Blog
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To understand digital advertising, study its algorithms
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Anchorage Daily News
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Anchorage Daily News
Both sides of the debate over an Anchorage ballot initiative that would regulate restrooms and "intimate facilities" by sex at birth traded accusations over campaign advertising this week, a sign of escalating rhetoric as the mail-in election reaches ...
Firms start to pull Facebook ads following data scandal
Commerzbank and Mozilla have suspended ad campaigns on Facebook following the data scandal that has seen more than $45 billion wiped off the social network's market value this week. "We are pausing our campaign on Facebook. Brand safety and data ...
Mozilla pauses advertising on Facebook
The Three Issues Keeping Brands From Going All-In On Podcast Advertising
The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that ...
Facebook-Cambridge Analytica Shows The Importance Of Data And Trust In Advertising
"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Joshua Lowcock, executive vice president and chief digital and innovation officer at UM ...
Ant and Dec: Suzuki ends advertising campaign after drink-drive charge
Suzuki has axed TV adverts featuring Ant and Dec after Ant McPartlin was charged with drink driving. The car firm will still sponsor the last two episodes of the series of ITV's Saturday Night Takeaway, but the duo will not appear in its commercials ...
Ant and Dec lose advertising deal with Suzuki
Suzuki withdraws Ant & Dec advertising campaign following Ant's drink driving charge
Ant and Dec: Suzuki ends advertising campaign after drink-drive ...
City OKs providing advertising dollars from fund to TDC
Project funds are nice, but Key West needs advertising dollars to keep business coming in, the City Commission voted this week. The board went against a resolution urging the Monroe County Commission to keep leftover Tourist Development Council money ...
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