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Fax Advertising : Hitting Your Target Immediately


In the business of marketing and advertising, it used to be that companies that wanted to get the word out quickly to key customers on a new development would rely on email with follow-up phone calls. But with the new technologies available in fax broadcasting, fax advertising has taken over as the advertising medium of choice when it comes to contacting your customers at the speed of light.

Fax Advertising Puts Your Message in Their Hands

A perfect example of how fax advertising hits your target customers immediately with your critical marketing communications is the use of fax broadcasting in the travel industry. With public transportation, time is of the essence. Thousands of travelers depart every hour all over the world, and things can change in a heartbeat. Anything that can speed things up in the travel business can save companies millions, and keep valuable customers from heading over to the competition for their travel.

Fax advertising has proven to be the perfect tool for handling the lightning-speed requirements of the travel and transportation industry when they need to get their advertising in their customers' hands at a moments notice. For example, one cruise line has 10 cruise ships that set sail about 14,500 times per year. With those kinds of numbers, unsold berths on each ship can add up to tons of lost sales throughout the course of a year, and it can be almost impossible to make potential customers aware of the empty berths at the last minute when a ship needs to take off.

Fax advertising to the rescue! That same cruise line has begun using a highly sophisticated fax advertising system which allows them to identify those travel agents that have been making reservations for customers most recently. The line is able to blast last- minute fax broadcasts to those travel agents, offering discounts if someone want to purchase a last- minute ticket for the empty berths right before a ship sets sail. The fax advertising has resulted in a huge increase in sales as a result, despite the last minute time crunch.

The same applies for the airline industry, where the timing of flight arrivals and departures is tight and quick communication is a must. One small, upstart airline was innovative enough to employ fax advertising to win business away from the competition. When a large competitor airline had to temporarily stop operations due to a strike, the small upstart went into action with a fax broadcasting campaign, quickly notifying travel agents of its excess seat capacity in certain areas and its ability to accommodate passengers left out in the cold by the strike. Even though the strike was over in a week, it was still enough time for this innovative air carrier to sell seats to lots of people who couldn't delay their travel plans for the strike, thanks to the speed of fax broadcasting.

You may be in a business where time is of the essence. Maybe you have excess capacity that has gone wasted because you just couldn't offer it to customers due to time constraints. Or perhaps there have been times when your own competitors have dropped the ball, but you couldn't take advantage of the situation quickly enough to use it to your advantage. If you find your business in these types of situations, fax advertising may be your perfect solution. If you're interested, test the water. Hire a fax advertising services firm and do a few trial runs. If your sales take off as a result, you can expand your fax advertising instantaneously with a simple mouse-click. Who knows; like the travel industry, you may find your sales taking off and heading for the clouds.

Chris Bradley is V.P. of 3 Cent Fax Broadcast.com, where they help business save money and increase profits with their do it all fax service, where they do all the work and you can concentrate on your business. To learn more about their money and time saving service by clicking here ... fax broadcasting.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. February / 23 / 2020

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Fort Worth advertising groups gather for 2020 awards | News  fortworthbusiness.com

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Advertising Industry Being Disrupted by ASK Permission First Ad Blockchain  Yahoo Finance

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Cache Of Lyerly Man's Documents, And Advertising Items Found By Next Of Kin  Thesummervillenews

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Great Stuff™ Earns Top Accolades for Best Advertising Campaign and Best New Product Launch in Hanley Wood's Brand Builder Awards  Business Wire

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Brave Challenges Google's Advertising Power Before the UK Competition Watchdog  Bitcoin News

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Facebook Quietly Cuts Off Sensitive Ad Data Before It Can Get Cambridge Analytica'd Again  Gizmodo

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Burger King breaks the mold with new advertising campaign  The Columbian

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Lamar Advertising (LAMR) is a Great Momentum Stock: Should You Buy?  Yahoo Finance

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Lamar Advertising (LAMR) Q4 FFO & Revenues Grow Y/Y, Stock Up  Yahoo Finance

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Toledo-area companies and freelancers earn advertising awards  Toledo Blade

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Seeking nominations for the most important insiders shaping the future of TV advertising - Business Insider  Business Insider

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Programmatic Advertising For Medical Marketing  Forbes

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Viewership and Advertising Insights for the Ninth Democratic Debate  Broadcasting & Cable

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Judge mostly rejects challenge to SF’s political advertising disclosure law  San Francisco Chronicle

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How Anheuser-Busch is disrupting football advertising with the XFL  KSDK.com

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Marketing Homestead Products: Using Roadside Advertising  Mother Earth News

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What Google's plan to end third party cookies means for advertising  Business Insider Nordic

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Contextual advertising company GumGum raises $22M  TechCrunch

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American Advertising Federation of Tampa Bay Awards its Highest Honor to Troy Dunn of Dunn&Co.  PR Web

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Junk food advertising: WHO calls for legally binding treaty to end 'predatory commercial practices'  FoodNavigator.com

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ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner 02/21/2020  MediaPost Communications

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Natera Countersues CareDx for False Advertising  GenomeWeb

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AdQuick raises $6M to conquer an advertising market Google and Facebook won’t  TechCrunch

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Bloomberg advertising: Inside Hawkfish, run by Facebook's Gary Briggs  Business Insider Nordic

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Advertisers are panicking over Google's plan to ditch cookies  Business Insider UK

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Taming Google's advertising dominance  The Week

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Does your advertising pass the 'give peas a chance' test?  Marketing Week

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Social Media Tops Digital Advertising With 28% Share: DAN Report  Entrepreneur

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Digital Screens Track Our Behavior For Target Advertising: ‘We’re Not Using Info To Find Where You Live’  CBS Dallas / Fort Worth

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Google bans 600 apps from Play Store in 'disruptive advertising' purge  The Drum

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Join us for a pint at The Drum Arms during London's Advertising Week Europe  The Drum

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Bloomberg to take national stage for first time since Wisconsin advertising blitz  Channel3000.com - WISC-TV3

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AdTech Roundup: Top Things in Advertising Technology  MarTech Series

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Beyond Google and Facebook advertising: 17 ad platforms you should try  Search Engine Land

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Bank of America consolidates advertising with Publicis Groupe  AdAge.com

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Cobb business faces boycott after advertising on LED billboard  Atlanta Journal Constitution

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New Era Of Interactive Video Will Create More Advertising Opportunities For Brands  Forbes

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How predictive advertising is changing the future of digital marketing  ClickZ

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Forget Google’s Advertising Business, Cloud Is Where It’s At  Motley Fool

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FTC Commissioner's Social Media Statement Is a Heads-Up to Advertisers, Influencers | Corporate Counsel  Law.com

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CCPA Makes The Digital Advertising Industry Feel Like Charlie Brown  AdExchanger

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The history of America's former popular advertising medium  INFORUM

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Brave files formal request seeking to topple Google advertising monopoly  Micky News

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Nielsen: Buy now, pay later and advertising  AdNews

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Inside the Biggest 2020 Advertising War Against Trump  The New York Times

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What Is Programmatic Advertising? Definition, Types, Channel, and Advantages  MarTech Advisor

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What Is Display Advertising? Definition, Targeting Process, Management, Network, Types, and Examples  MarTech Advisor

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Google to Restrict User Information It Gives Advertisers  The Wall Street Journal

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Spotify to Suspend Political Advertising  Wall Street Journal

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