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How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself.

Generally, the "ad writer" wants the prospect to do one of the following:

Visit the store or website to see and judge the product for himself, or immediately reach for his credit card or write a check and send for the merchandise being advertised.

Phone for an appointment to hear the full sales presentation, or write for futher information which amounts to the same thing.

The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in his thinking, to just admire the product, or to simply believe what is written about the product--is not doing it's job completely.

The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money.

In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is:

1) Attract the ATTENTION of your prospect

2) INTEREST your prospect in the product

3) Cause your prospect to DESIRE the product

4) Demand ACTION from the prospect

Never forget the basic rule of advertising copywriting; If the ad is not read, it won't stimulate any sales, if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen!

Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success as an advertising copywriter.

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. August / 21 / 2017

Advertising Is Commoditized -- But You Don't Have To Be - Forbes

Forbes

Advertising Is Commoditized -- But You Don't Have To Be
Forbes
Advertising isn't just industrialized. Thanks to Henry Ford's example, it's commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an entire class of craftspeople.


TV Advertising Is Challenging, But Measurement Offers A Lifeline - AdExchanger

TV Advertising Is Challenging, But Measurement Offers A Lifeline
AdExchanger
Many claim TV advertising is dead, or at least dying. As digital alternatives emerge for advertisers and content consumption patterns shift from TV toward digital and on-demand services, advertisers may be reluctant to enter TV advertising or question ...


News Tribune hires new advertising director - Duluth News Tribune

Duluth News Tribune

News Tribune hires new advertising director
Duluth News Tribune
Megan Wedel started as the News Tribune's advertising director this month, taking on an established sales and marketing team that connects businesses with audiences across the Northland. "There are a lot of things that are impressive about Megan — she ...


Dale Spina Dead: Former Warner Bros. Advertising Executive Was ... - Hollywood Reporter

Hollywood Reporter

Dale Spina Dead: Former Warner Bros. Advertising Executive Was ...
Hollywood Reporter
He was the co-head of the studio's in-house Idea Place and came up with poster copy for 'Chariots of Fire.'

and more »

Immersv raises $10.5M to shake up mobile advertising with some ... - TechCrunch

TechCrunch

Immersv raises $10.5M to shake up mobile advertising with some ...
TechCrunch
Immersv, a mobile 360 VR ad network, wants to use the strengths of VR to improve mobile advertising, not only on headset but smartphones as well. For now ...

and more »

$0 In Tesla Advertising = 455000 Model 3 Reservation List - CleanTechnica

CleanTechnica

$0 In Tesla Advertising = 455000 Model 3 Reservation List
CleanTechnica
Have you ever wondered why you haven't seen a glitzy TV commercial for Tesla's new Model 3? According to Advertising Age*, “Tesla still doesn't need [any] paid advertising to make sales.” E.J. Schultz reports that, “even as the Model 3 goes on sale for ...

and more »

Complex Networks, Fuse Media to Offer Joint Advertising Packages - Variety

Variety

Complex Networks, Fuse Media to Offer Joint Advertising Packages
Variety
“This alliance is an organic extension of our brand and with Fuse, we have identified a truly like-minded partner interested in offering both the audience and the advertising community the untraditional and unexpected,” said Rich Antoniello, CEO of ...

and more »

Become a master of digital advertising with this bundle for only $29! - Windows Central

Windows Central

Become a master of digital advertising with this bundle for only $29!
Windows Central
Digital advertising and marketing is an ever-growing field where money is made every time someone clicks on an ad. It seems pretty straightforward, right? But if you want to learn how to make some real coin on the internet with your website you'll need ...


10 Years On: The iPhone's Impact On Advertising - Forbes

Forbes

10 Years On: The iPhone's Impact On Advertising
Forbes
One industry that the iPhone has had an unquestioningly huge impact on is digital advertising. In 2007, worldwide mobile advertising spend amounted to a paltry $1.7 billion, whereas this year it will amount to $143 billion. Within just 10 years, this ...


6 Stars That Are Taking The Advertising World By Storm - soompi

soompi

6 Stars That Are Taking The Advertising World By Storm
soompi
Stars and advertisements are inextricably bound up with each other: stars gain recognition by appearing in ads, and advertisement companies gain profit by utilizing a star's image. The freshest and trendiest stars receive endless offers from companies ...

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