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CVS promotes truth-in-advertising for beauty products
CVS Health is announcing a major change in how you shop for beauty products. The nation's leading drugstore chain will inform customers if certain advertisements for products were digitally altered. A special watermark will highlight imagery without ...
CVS to stop digitally altered images in its store brand advertising, will label other brands' manipulation
CVS bans Photoshopped make-up and beauty imagery
CVS to end airbrushing in ads for its beauty products
Here's how MLB marketing and advertising departments are dealing with the cold stove
... marketing departments are motoring ahead. Without assurance of how their teams' rosters will look, staffs are finalizing giveaway schedules, green-lighting commercials, and trying to sell tickets to napping fan bases. "Regardless of what the ...
Where Is the Line Between Creepy and Creative in Advertising?
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...
Grand Rapids advertising guru opens Grand Haven idea agency
"At the pace in which people are engaging with media, messaging today needs to be more clear, compelling, creative and delivered quickly, sometimes instantaneously," said McKendry, who has regularly been quoted by the Grand Rapids Press as an expert ...
Secretary tells lawmakers: New advertising is planned for tourism in South Dakota
Watertown Public Opinion
PIERRE – There's a different approach under way for promoting South Dakota as a destination for visitors, the head of state government's Department of Tourism told members of the Legislature last week. Secretary Jim Hagen said the new advertising would ...
Crain's Cleveland Business
CompanionLabs looks to take guesswork out of social media advertising
Crain's Cleveland Business
Brian Deagan knows he is teetering on the edge of hyperbole when he talks about the power of Facebook as an advertising platform. But he's also acutely aware of the social media site's impressive capabilities. With Facebook, advertisers have the ...
Digital advertising: A hotbed for machine learning
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 Google+ 0. Digital advertising: A hotbed for machine learning. PARTNER CONTENT. The ...
New York Times
Don't Listen to Washington, Tourist Organizations Try Telling ...
New York Times
Persuading international travelers to visit the United States never used to be difficult. But things have gotten a little more complicated. According to the Commerce Department's National Travel and Tourism Office, the number of international visitors ...
Hisense Arena: Electronics giant gets 'free advertising' at Australian ...
Giant Chinese home appliance company Hisense is receiving major advertising and international brand exposure at one of the Australian Open's major stadiums, despite its name rights contract expiring six months ago.
Rochester Democrat and Chronicle
An internship sealed advertising VP's career path
Rochester Democrat and Chronicle
Champagne anyone? Yes, a bit of bubbly figured prominently, though in unexpected form, as presented by Kathy Phelps, vice president of special events at Dixon Schwabl. More about that later. After deciding that a career in education was too limiting ...
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Grab Your Share of Untold Amounts of Advertising Dollars
If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.
Many business organizations that needs to disseminate late-breaking information to a large number of people. Out door sign boards are the perfect solution for them that command the attention of all who pass underneath.
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic. And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.
The Shrinking Ad Dollar
CPR CPA CTR..
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.
10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.
Marketing Tips - Advertising
Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.
Creativity and Getting Outside of the Box
Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down.
A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!
FACT: Most people don't spend anywhere near enough time on creating a strong, compelling headline. Which is why many copywriting experts.
What the Newspaper Ad Person Won't Tell You
Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
Advertising - Does it Matter?
When advertising, you need to sell your opportunity, your products and yourself. What sets you apart from everyone else? Maybe you produce a newsletter with a specific content where there is a demand from a particular group of people, or you promote your own special product that no one have not yet seen.
Is there anything new under the sun? Here's how to find out if your bright idea is unique.
"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.
Boost Headline Believability With Specifics
Don't use vague generalities in your headlines. Be as specific as possible.
Sex in Advertising: Does it Sell?
We're surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse.
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard.
How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach?" Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.
Joint Ventures Increase Profits Quickly
A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly.
13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.
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