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What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing for any length of time have heard the axiom, "Sell them what they want. Then sell them what they need".

Advertising 101

Advertising has truly become a part of all of our lives as consumers, as business owners, as parents, as concerned citizens. We simply cannot escape from its presence no matter how hard we try.

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier. In the same way, marketing materials that use good design make business easier for your customers.

The Importance of Your Business Card

What are you trying to say with you business card? We have talked about collecting other people's business cards and also about how they are often tough to differentiate from one another. These are things you should avoid for your own business card.

Advertising Your Holistic Business

The most basic answer is the same answer as to the question, how does advertising work? Advertising works through repetition, and Holistic Hometown offers you that repetition. What all successful companies know is that advertising it a process.

Non-profit Coupon Books and Coupon Mailers for Small Businesses

Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service.

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising, many that talk about testing and tracking your ads, I'm sure that this one important tip is rarely mentioned: Running more than one ad at a time isn't the greatest idea. While it seems like a good idea to spend your monthly advertising budget all at once at the first of the month, is it really gaining you the best exposure? Even if you are running ads on various websites and networks, there is a pretty good chance many of those that see your ad on one site are going to see them on another.

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering where in the world to start? I have a suggestion. Turn the page upside down.

Humor in Advertising

Many of the most memorable ad campaigns around tend to be funny. Advertisers use this strategy to attract customers to their product.

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I'm pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising.

5 Reasons Why Headlines Are Crucial To Your Website's Success

Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.

Understanding The Basics Of Advertising

I get the L.A.

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one that can print in color, then you can make your own brochures and business cards that are very professional-looking! Be sure to use good quality paper (that is available at any office supplies store like Office Depot or Staples) for anything that you are going to hand out or send to potential customers and clients. Writing Text for Your Brochure and Business Card. The very best thing to do is to get a few examples of business brochures and business cards, preferably from the same type of business as the business you are starting.

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful! When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Tue. November / 20 / 2018

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iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising - Adweek

Adweek

iHeartMedia Is Acquiring an Ad-Tech Startup to Expand Programmatic Audio Advertising
Adweek
The technology allows iHeart to use consumer data to target listeners across 250 platforms and 2,000 devices while also adding attribution capabilities. According to iHeartMedia CEO Bob Pittman, Jelli lets advertisers create impression-based media buys.
iHeartMedia Will Acquire Jelli to Boost Its Programmatic Audio AdvertisingDigital Music News
iHeartRadio To Acquire Digital Advertising Sales Platform JelliCelebrityAccess ENCORE (press release) (blog)
iHeartMedia to acquire audio advertising trade platform JelliMusic Business Worldwide
The Drum
all 24 news articles »

What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
What you need to know in advertising today. Tanya Dua. 5m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. AP Facebook founder Mark Zuckerberg told a meeting of top executives in June that he would become a more aggressive CEO because the ...
Delay, Deny and Deflect: How Facebook's Leaders Fought Through CrisisNew York Times
With Facebook at 'War,' Zuckerberg Adopts More Aggressive StyleWall Street Journal
Sheryl Sandberg says she also didn't know about a Facebook smear campaign, as Mark Zuckerberg throws the firm's ...Business Insider
Business Insider
all 261 news articles »

Advertising has an ageism problem - AdAge.com (blog)

AdAge.com (blog)

Advertising has an ageism problem
AdAge.com (blog)
Laura Bensman has worked in the advertising industry for more than three decades, but in all those years she has only attended one retirement party. There's a reason for that: In advertising, and at agencies in particular, it's rare employees ever ...


Father sues McDonald's over 'advertising' of Happy Meals - BBC News

BBC News

Father sues McDonald's over 'advertising' of Happy Meals
BBC News
A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to children. Since its debut in 1979, the Happy Meal has been a staple of McDonald's menu and a ...


Hospital Spending on Advertising Soars - Managed Care magazine

Kaiser Health News

Hospital Spending on Advertising Soars
Managed Care magazine
But what the industry spends on such advertising rose 41% between 2011 and 2015, according to data by Advertising Age and as reported by Kaiser Health News (KHN) this morning. Direct-to-consumer ads by drug companies must be approved by the FDA.
Playing On Fear And Fun, Hospitals Follow Pharma In Direct-To-Consumer AdvertisingKaiser Health News
UPMC TV Commercial, 'Living Donor Liver Transplants' - iSpot.tviSpot.tv
Hospital for Special Surgery TV Commercial, 'How You Move Is Why We're Here' - iSpot.tviSpot.tv
iSpot.tv
all 15 news articles »

USMEF 'Mitsuboshi' pork ads take first in Japanese advertising awards - National Hog Farmer

National Hog Farmer

USMEF 'Mitsuboshi' pork ads take first in Japanese advertising awards
National Hog Farmer
A U.S. Meat Export Federation advertising campaign that promotes the high quality of U.S. pork in Japan has been recognized by the Japanese advertising industry. The “Mitsuboshi American Pork” series, featuring three newspaper ads touting the juiciness ...


Study analyzes the impact of targeted Facebook advertising on the 2016 elections - YubaNet

EurekAlert

Study analyzes the impact of targeted Facebook advertising on the 2016 elections
YubaNet
Nov. 19, 2018 – Republican Donald Trump's team spent 44 million dollars on Facebook, with 175,000 different adverts during the 2016 election campaign, compared to a spend of 28 million dollars by Democrat Hilary Clinton. In order to carry out these ...
A study analyzes the impact of targeted Facebook advertising on the electionsEurekAlert (press release)

all 2 news articles »

The State Of Advertising Has Never Been Worse - Forbes

Forbes

The State Of Advertising Has Never Been Worse
Forbes
Advertisers push steady budget cuts, challenge fees, and force account reviews to drive down the rising cost of marketing due to the expansion of touchpoints, and the price inflation of media, content, data, and technologies. This puts pressure on ...


Why Zulu Alpha Kilo Added A Twist To Traditional Advertising - Forbes

Forbes

Why Zulu Alpha Kilo Added A Twist To Traditional Advertising
Forbes
Zak Mroueh, Founder & CEO of Zulu Alpha Kilo, learned that saying no to spec work would open the door for a successful business. Forbes Video Playlists. Leadership · ForbesLife · Technology · SportsMoney. © 2018 Forbes Media LLC. All Rights Reserved.


Reddit repositions its beauty communities as a top advertising opportunity for 2019 - Glossy

Glossy

Reddit repositions its beauty communities as a top advertising opportunity for 2019
Glossy
As Reddit looks to 2019 for advertising growth, it is looking at its beauty category (one of its most popular communities, with 33 million collective monthly page views) as a key opportunity for monetization. Reddit is the 18th-most-trafficked site in ...


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