Most people who have been involved with sales & marketing for
any length of time have heard the axiom, "Sell them what they
want. Then sell them what they need".
Advertising has truly become a part of all of our lives as
consumers, as business owners, as parents, as concerned citizens.
We simply cannot escape from its presence no matter how hard we
Organized your pencils and pens lately? Sorted your clothes into
a logical system in your drawers? Then you already understand the
basic elements of good design: it's practical, it's systematic,
and it makes life easier. In the same way, marketing materials
that use good design make business easier for your customers.
What are you trying to say with you business card? We have talked
about collecting other people's business cards and also about how
they are often tough to differentiate from one another. These are
things you should avoid for your own business card.
The most basic answer is the same answer as to the question, how
does advertising work? Advertising works through repetition, and
Holistic Hometown offers you that repetition. What all successful
companies know is that advertising it a process.
Many groups like the Chamber of Commerce, ASB at the local high
school, etc. will ask if their members can get a discount if they
shop in your store or use your service.
I'm sure while you have seen many tips on advertising, many that
talk about testing and tracking your ads, I'm sure that this one
important tip is rarely mentioned: Running more than one ad at a
time isn't the greatest idea. While it seems like a good idea to
spend your monthly advertising budget all at once at the first of
the month, is it really gaining you the best exposure? Even if
you are running ads on various websites and networks, there is a
pretty good chance many of those that see your ad on one site are
going to see them on another.
Sitting in front of a blank piece of paper? Wondering where in
the world to start? I have a suggestion. Turn the page upside
Many of the most memorable ad campaigns around tend to be funny.
Advertisers use this strategy to attract customers to their
Do you often see print advertisements outdoors, as much as you
see Web advertisements when you surf through the Web? I'm pretty
sure that you have entirely different views and reactions upon
seeing and actually taking notice to these two different kinds of
advertising. The differences may vary in their use of color,
typefaces, and space.
Most business owners and managers keep a fairly close eye on
their marketing budgets. And nothing throws a budget out of whack
faster than advertising.
Without a powerful headline, your message stands little chance of
being noticed in an increasingly competitive marketplace. If your
headline doesn't capture attention and pull prospects into your
sales copy, than your marketing effort is a total waste of energy
I get the L.A.
If you have a computer and a printer, preferably one that can
print in color, then you can make your own brochures and business
cards that are very professional-looking! Be sure to use good
quality paper (that is available at any office supplies store
like Office Depot or Staples) for anything that you are going to
hand out or send to potential customers and clients. Writing Text
for Your Brochure and Business Card. The very best thing to do is
to get a few examples of business brochures and business cards,
preferably from the same type of business as the business you are
When knowledge is based on truth it is powerful! When it is
critical knowledge, its presence can drive our success, while its
absence may contribute to our failure. I will attempt to convey
in this report some useful and practical knowledge about how to
write awesome ads for the World Wide Web.
Additional articles from
the Advertising Information Channel:
15 | 16 |