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Advertising Inserts


One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business


If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices.

Information To Include On Your Business Card


The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include: Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.

Top Design and Marketing Tips from a Branding Expert


This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office - you'll get a street address instead of the typical "P.

Advertising In The Local Press


There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space.

How to Advertise with Flyers


When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers.

10 Tips For Writing A Profit Producing Ad


1. You can get ad copy ideas by studying similar product's advertising material.

Harness the Power of Direct Marketing - More Small Business Power Tools


One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.

Radio Advertising - Is it for Your Business? - More Small Business Power Tools


If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services.

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools


If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number.

Forgot The Ad Budget? Don't Panic!


Bob is excited about his new business. He secured funding.

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract


Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers


In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page


Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.

How To Make Your Yellow Page Ads Work


I hear it often, "advertising in the Yellow Pages directory doesn't work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims?"It's not the medium - it's the message?and it's probable the market too!" Blank stares often accompany that opening statement. But they do work - and they work well? IF you know how to use them.

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. October / 20 / 2017

The Death Of The Advertising Specialist - Forbes

Forbes

The Death Of The Advertising Specialist
Forbes
That's why the specialist model for advertising is becoming completely untenable and more senior marketing leaders are calling for a re-bundling of services back into one house. As examples, Marc Pritchard, CMO of Procter & Gamble, commented, "We're ...


Lawmakers Introduce 'Honest Ads Act' to Govern Online Political ... - Gizmodo

Gizmodo


Leading Brand CMOs Tell Erin Andrews: Women Will Power the Next Wave of Advertising - AdAge.com

AdAge.com

Leading Brand CMOs Tell Erin Andrews: Women Will Power the Next Wave of Advertising
AdAge.com
For Marc Pritchard, chief brand officer at Procter & Gamble, empowering women in advertising is not just a matter of good corporate citizenship, "It's actually good for growth." Pritchard explained how P&G's Always "Like a Girl" campaign changed the ...


Pinterest opens up search advertising in its Ads Manager ... - TechCrunch

TechCrunch

Pinterest opens up search advertising in its Ads Manager ...
TechCrunch
Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers..

and more »

Yahoo owner Oath seeks increased digital advertising prospects in Hong Kong - South China Morning Post

South China Morning Post

Yahoo owner Oath seeks increased digital advertising prospects in Hong Kong
South China Morning Post
Oath, the subsidiary of Verizon Communications that owns Yahoo and AOL, expects to give a boost to the digital advertising market in Hong Kong as it brings more than 50 media and technology brands to its local online platform. “With Oath's house of ...
Verizon's Longshot Bet to Disrupt Google and FacebookWIRED

all 3 news articles »

Five Keys To Achieving Positive Return On Advertising Spend With Facebook - Forbes

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


Peeks Social Launches Brand Advertising Program - GlobeNewswire (press release)

Peeks Social Launches Brand Advertising Program
GlobeNewswire (press release)
TORONTO, Oct. 20, 2017 (GLOBE NEWSWIRE) -- Peeks Social Ltd. (TSX-V:PEEK) (OTCQB:PKSLF) (“Peeks Social” or the “Company”) is pleased to announce that as part of the ongoing advancement of the Peeks Social service, an advertising platform ...

and more »

Google advertising Pixel 2 with Snapchat lens and filter - 9to5Google

9to5Google

Google advertising Pixel 2 with Snapchat lens and filter
9to5Google
With the official release of the Pixel 2 and 2 XL, Google is going all out in its attempts to advertise the handsets. The company's latest scheme is to promote the handset on Snapchat using a custom filter and lens…

and more »

What you need to know in advertising today - Business Insider - Business Insider

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
People are doing whatever they can to avoid TV ads. Fox wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new ...

and more »

City considers pulling advertising after Bob Rocks station mocks Hagerstown - Herald-Mail Media

Herald-Mail Media

City considers pulling advertising after Bob Rocks station mocks Hagerstown
Herald-Mail Media
The discussion led to a consensus to move forward with potentially pulling the city's approximately $11,000 in advertising with VerStandig Broadcasting. "They disparaged everything under the sun associated with Hagerstown. Its citizens, its businesses ...


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