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Advertising Inserts


One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business


If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices.

Information To Include On Your Business Card


The logo and graphic elements that you include on your business card are quite important, but having the right text and contact information on the card is equally important. Here are our tips about the elements to include: Your name - Consider whether you want to include your middle name or initial, degrees or professional credentials that are unique to your field.

Top Design and Marketing Tips from a Branding Expert


This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you're concerned about privacy, a Post Office box is a great way to go. When signing up for a Post Office box, consider using a "Mailboxes" store instead of the Post Office - you'll get a street address instead of the typical "P.

Advertising In The Local Press


There are three main reasons why I would hesitate when deciding to advertise in the local press:? Everyone else is doing it? Nobody buys a paper for the adverts? The odds are it won't workJust because everyone else is doing it, doesn't mean it's a good thing, or more importantly - that it actually works! However it seems the natural thing to do - you need to raise your profile, make the local community aware of your company, so you why not advertise in the local paper? Well, because?Nobody buys a paper for the adverts. In fact, do most people buy a local paper these days? As many local papers are free, their only income is through selling advertising space.

How to Advertise with Flyers


When you first start out on your business venture, money is usually tight but you still need to advertise. One of the most affordable, yet very effective, ways to begin your advertising campaign is with flyers.

10 Tips For Writing A Profit Producing Ad


1. You can get ad copy ideas by studying similar product's advertising material.

Harness the Power of Direct Marketing - More Small Business Power Tools


One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.

Radio Advertising - Is it for Your Business? - More Small Business Power Tools


If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services.

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools


If you're a retailer and the only kind of advertising you do is built around sales events, you don't need much in the way of advice. All your advertising needs to do is spell out as clearly as possible what's on sale, the amount to be saved and your store's name, address and phone number.

Forgot The Ad Budget? Don't Panic!


Bob is excited about his new business. He secured funding.

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract


Advertisers that are beginning to focus on the young Hispanic market have been given a gift in the form of Latino television programming. Now mind you it's not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers


In the world of advertising there are many forms of media that can be utilized to get an advertisers message to its intended audience. Newspapers, television, radio, Internet and billboards are effective tools in this effort but one form of advertising that is often overlooked is Cinema Advertising.

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page


Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.

How To Make Your Yellow Page Ads Work


I hear it often, "advertising in the Yellow Pages directory doesn't work!" I smile knowingly and wait for a pause in the conversation, and this is what I say in response to their claims?"It's not the medium - it's the message?and it's probable the market too!" Blank stares often accompany that opening statement. But they do work - and they work well? IF you know how to use them.

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. September / 21 / 2018

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What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
Francois Durand / Getty Twitter has a plan to make more money outside of Twitter — while also helping publishers squeeze out a bit more revenue. After setting up a cryptic landing page in May for a program dubbed Twitter Timeline Ads that pitched ...

and more »

Blockchain and Other Emerging Tech Aren't Going to Save Advertising - Adweek

Adweek

Blockchain and Other Emerging Tech Aren't Going to Save Advertising
Adweek
Right now, advertising is grasping around in search of a knight, and startups or emerging tech enthusiasts are more than willing to step up and play make-believe. Blockchain, augmented reality, virtual reality, beacons and so will not save advertising ...


Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium - Adweek

Adweek

Post-Acquisition, AT&T Pulls AppNexus Participation From the Advertising ID Consortium
Adweek
The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to help advertisers execute programmatic media buys using “people-based targeting” outside of the walled gardens of Facebook and ...
The Advertising ID Consortium Spearheads Effort to Provide Marketers with a Transparent Measurement StandardGlobeNewswire (press release)

all 10 news articles »

3 ways to transform a storefront using banner advertising - Memphis Business Journal

Memphis Business Journal

3 ways to transform a storefront using banner advertising
Memphis Business Journal
Using different types of print advertising such as banner advertising, point of purchase displays, indoor and outdoor signs, and vehicle graphics – a small business owner can create an all-encompassing advertising production campaign, while keeping an ...


This Crazily Enjoyable Ad Takes Political Advertising In a Whole New (and Really Quite Good) Direction - Inc.com

Inc.com

This Crazily Enjoyable Ad Takes Political Advertising In a Whole New (and Really Quite Good) Direction
Inc.com
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Political advertising is like any other advertising. Except that it made with less money and it's even more irritating. Usually, it consists of a ...


Digital ads represents half of US advertising sales for the first time, report says - Los Angeles Times

Los Angeles Times

Digital ads represents half of US advertising sales for the first time, report says
Los Angeles Times
Advertisers are increasing their spending in this category because they are eager to reach younger consumers increasingly tied to their smartphones. Additionally, the lower cost of online ads has made it more attractive to businesses that may be priced ...
Three Key Takeaways on Amazon's Plans for Advertising, Video and VoiceeMarketer
Has OTT Advertising's Time Arrived?MediaPost Communications

all 17 news articles »

Guitar Hero TV's planned shutdown spurs false advertising lawsuit - Ars Technica

Ars Technica

Guitar Hero TV's planned shutdown spurs false advertising lawsuit
Ars Technica
A customer who bought Guitar Hero Live late last year has brought a proposed class-action lawsuit against Activision accusing the publisher of false advertising and other violations regarding the coming December shutdown of the game's online streaming ...


SAG-AFTRA launches strike against advertising agency BBH - Los Angeles Times

Los Angeles Times

SAG-AFTRA launches strike against advertising agency BBH
Los Angeles Times
In a warning shot to the advertising industry, Hollywood's actors union announced Thursday a strike against the agency Bartle Bogle Hegarty over its recent decision to withdraw from the guild's contract and to shoot commercials using non-union performers.

and more »

TRADER fills 2 new advertising team posts in response to recent technology growth - Auto Remarketing

Auto Remarketing

TRADER fills 2 new advertising team posts in response to recent technology growth
Auto Remarketing
TORONTO -. Following recent national product advancements, TRADER Corp. has added two new people to its advertising team to assist with its latest digital technology growth. TRADER has announced that it has brought on Korie Weston and Stuart Staves ...


What you need to know in advertising today - Business Insider - Business Insider

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Tanya Dua It often isn't banner ads or TV commercials, but word-of-mouth referrals from friends and family that drive consumers to make a purchase. But there ...

and more »

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