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Advertising Information:


How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and "move up" sometime later to TV.

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business. Here is the original ad:            ==============================================
                                                      A BETTER PIANO
                      A well tuned and adjusted piano is a beautiful instrument.

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple.

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Imprinted Promotional Items - Their Many Marketing Applications

There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Marketing Tips For Small Business - Advertising That Works, Part I

Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media. If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

Lamination of Signs

I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

More Articles from Advertising Information:
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. March / 21 / 2018

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BBC News

Should social media stars face tougher advertising rules? - BBC News
BBC News
Social media stars could face tougher rules on advertising in posts, the regulator has said. The Advertising Standards Authority said online ads, such as those on Instragram, should be "obviously recognisable" but that some users with big followings ...

and more »

Bitcoin Magazine

What Big Tech's Ban Might Mean for Cryptocurrency Advertising
Bitcoin Magazine
Following Facebook's lead, Google has announced it will ban all cryptocurrency advertising on its platforms by June 2018. This restriction applies to all Google-owned platforms including YouTube and any websites where Google sells digital ad space. On ...

and more »


Facebook's Data Predicament Isn't Likely to Affect Advertising on Instagram
Katy Lucey, team lead of paid social at digital marketing agency Elite SEM, said that at least for now, advertising won't be affected on either Facebook or Instagram. “Facebook and Instagram are basically one and the same from an advertising ...

and more »

Dairy Herd Management

a2 Milk Starts First National Advertising Campaign in US
Dairy Herd Management
“a2 Milk products have the ability to change people's lives and this national advertising is the next step in creating awareness of the a2 Milk products and their benefits.” Founded in 2000, a2 Milk is marketed as an alternative to other milks ...

Digital Trends

Twitter joins Facebook and Google in banning cryptocurrency advertising
Digital Trends
Cryptocurrency is having a tough time lately, with extreme volatility in its value and issues around fraud and abuse in cryptocurrency exchanges given it a bad name and causing governments and private organizations to take steps to limit its impact ...
Twitter Follows Facebook and Google, Will Ban Cryptocurrency Advertising in Two WeeksCoinJournal (blog)
Twitter Reportedly Joins Rivals in Banning Advertising for CryptosFinance Magnates
Twitter is joining Facebook and Google in banning cryptocurrency advertisementsRecode
Money Morning -Facebook -Sky News -Google Support
all 151 news articles »


How Change Blindness Diminishes Advertising Effectiveness
So, what's this got to do with advertising? Everything. Imagine you're a marketer at a Fortune 500 retailer running high-performance remarketing campaigns to promote previously viewed products alongside AI-powered product recommendations. And what if ...


Sacramento man suing Pabst Blue Ribbon for false advertising, after previously suing 21st Amendment
"It's the water." The simple slogan, heavily utilized by Pabst Blue Ribbon for its Olympia beer, suggests the ingredient's important effect on the overall taste of the lager. But if you ask Brendan Peacock, a Sacramento man with ostensibly high ...


Decentralized Advertising Ecosystem Bigbom Eco Launches its ICO on April 10
However, through their experience in the advertising industry the team behind Bigbom Eco realized that although the industry size has increased tremendously, buyers and sellers are still having to deal with the same problems as in its infancy. There is ...

New York Times

Air France Reminds Travelers What Their Flight Could Be Like - The ...
New York Times
You open what looks like an in-flight care package to find 50 feet of Sudoku puzzles on a roll, Champagne-flavored gummy candies and a scratch-and-sniff patch that smells like boeuf bourguignon. In a time of low-cost airlines, where your ticket might ...

and more »

ABC15 Arizona

Why you should be wary of car-wrap advertising gigs
ABC15 Arizona
These days it seems everyone is looking for a side hustle, whether it is driving for Uber, delivering for Amazon or making money by putting ads on your car. One of those three is likely a scam, however. Vickie Gildea of North Bend, Ohio, just learned ...

and more »

Google News


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