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How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market.

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertising Many new advertisers assume that they should start on radio and "move up" sometime later to TV.

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business. Here is the original ad:            ==============================================
                                                      A BETTER PIANO
                      A well tuned and adjusted piano is a beautiful instrument.
                    ==============================================

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple.

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money.

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

Imprinted Promotional Items - Their Many Marketing Applications

There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special.

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Marketing Tips For Small Business - Advertising That Works, Part I

Have you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media. If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes).

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it because their market is big and constantly changing and evolving.

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car.

Lamination of Signs

I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.

More Articles from Advertising Information:
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. September / 21 / 2018

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Inc.com

This Crazily Enjoyable Ad Takes Political Advertising In a Whole New (and Really Quite Good) Direction
Inc.com
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Political advertising is like any other advertising. Except that it made with less money and it's even more irritating. Usually, it consists of a ...



Adweek

Blockchain and Other Emerging Tech Aren't Going to Save Advertising
Adweek
Right now, advertising is grasping around in search of a knight, and startups or emerging tech enthusiasts are more than willing to step up and play make-believe. Blockchain, augmented reality, virtual reality, beacons and so will not save advertising ...



Adweek

Post-Acquisition, AT&T Pulls AppNexus Participation From the ...
Adweek
When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of ...
The Advertising ID Consortium Spearheads Effort to Provide ...GlobeNewswire (press release)
GitHub - Advertising-ID-Consortium/Exposure-Log-Specification: The Advertising ID Consortium Exposure Log ...GitHub

all 10 news articles »


Business Insider

What you need to know in advertising today
Business Insider
Francois Durand / Getty Twitter has a plan to make more money outside of Twitter — while also helping publishers squeeze out a bit more revenue. After setting up a cryptic landing page in May for a program dubbed Twitter Timeline Ads that pitched ...
Twitter Support on Twitter: "1/ We're working on new ways to give you more control over your timeline. But first ...Twitter

all 68 news articles »


eMarketer

Three Key Takeaways on Amazon's Plans for Advertising, Video and Voice
eMarketer
Amazon's advertising business continues to grow. According to our estimates, US digital ad revenues at Amazon will more than double this year, placing the ecommerce giant in the No. 3 digital ad platform position, behind Facebook and Google.
Digital ads represents half of US advertising sales for the first time, report saysLos Angeles Times
Digital ads represents half of U.S. advertising sales for the first time ...Virginian-Pilot
Amazon Is Becoming the Third Largest Internet Ad Platform in the USMotley Fool

all 23 news articles »


TriStateHomepage.com

Online Auction: Advertising to art
TriStateHomepage.com
Andy Herbertz is the Advertising and Public Relations Manager for Tropicana and Andy Morris is the Director of Sales for Townsquare Media. They both joined us Friday to share the news about a scholarship fundraiser from AAF-GE. For the latest breaking ...



Marketing Land

How marketers cope in an increasingly-skippable advertising environment
Marketing Land
If you've seen the “15 Million Merits” episode of “Black Mirror,” you'll know why it's sparked so much conversation about advertising and its role in our culture. If you've not seen it, here's a quick recap: In a not-too-distant future, advertisers ...



Ars Technica

Guitar Hero TV's planned shutdown spurs false advertising lawsuit
Ars Technica
A customer who bought Guitar Hero Live late last year has brought a proposed class-action lawsuit against Activision accusing the publisher of false advertising and other violations regarding the coming December shutdown of the game's online streaming ...



Wall Street Journal

Amazon Forecast to Be No. 3 Digital Advertising Player in 2018
Wall Street Journal
The accounting changes, that have to do with reclassifying some advertising services from cost-of-sales to revenue, were responsible for the bulk of eMarketer's adjustment. On growth alone, the forecaster would still increase its prediction for Amazon ...
Amazon to move past Microsoft for No. 3 spot in advertising revenue, new study findsGeekWire
Amazon is now worth $1000000000000CNNMoney
Here's why Amazon may beat Apple to $2 trillionCNNMoney

all 133 news articles »


Rhode Island Public Radio

Political Roundtable: Raimondo On Her Campaign, Negative Advertising & More
Rhode Island Public Radio
Rhode Island Gov. Gina Raimondo joins Political Roundtable to discuss the general election campaign, the negative advertising during the primary, and more. Listen. Listening... /. 8:57. Tags: Gina Raimondo · Allan Fung · 2018 RI governor campaign.


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