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Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that generated disappointment rather than sales? Many small business owners have been down the road of flat advertising results and are at a loss when it comes to developing new ideas to improve the response to their ads. Whether you run ads in your local newspaper, your industry's top periodical or on-line, you need your investment in advertising to pay for itself, and then some, in order to justify its cost.

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.

Online Classifieds

Choosing a Classified Website and creating your advertisements. The internet has opened a vast number of doors for people to market their products and services.

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could show you how to find and utilize untold advertising dollars you may not be aware of. In the mid 80's I was an account executive for a radio station located in Santa Rosa, California.

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few Yellow Page advertisers ponder. If you are currently spending money every month to run an ad in your local directory, you don't want to wrestle with that question.

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages advertising has an incredible amount of potential? but they don't quite know how to take advantage of it. Fortunately, it's a mystery that's solved pretty easily once an advertiser knows where to turn for advice.

Create Your Own Business Cards, Part 2

This is the second part of creating your own business card. If you missed the first one, let me know: mailto: [email protected]

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using Microsoft Word. I created a new template for my business card.

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness.

Push vs. Pull Advertising

Push vs. Pull Advertising - Understand the Consequences for your Product or Service. You will save yourself a considerable amount of time and money if you first determine your product's (or service's) suitability for "pull" and "push" advertising.

Persistent Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and have spoken to many other like minded people. The one topic that always seems to arise is how to get massive sales right away.

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words have the power to entice, persuade and motivate people into a specific course of action. There are certain words that I refer to as "Power Words" that I learned, back in the dawn of time, when the dinosaurs still roamed the earth.

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top 10 favorite tricks for promoting your business without spending much (or any) money. Several readers wrote and said they enjoyed the first five tips, so I'm hoping the next five will be just as helpful.

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays Scrolling text and can be used as outdoor and/or indoor outlet. Wide variety of businesses uses this equipment to spread news and other information quickly and efficiently.  Scrolling LED sign for sale $45.00

More Articles from Advertising Information:
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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. August / 22 / 2017

Advertising's Enfant Terrible - AdAge.com

AdAge.com

Advertising's Enfant Terrible
AdAge.com
Advertising right now is in this creative fucking nowhere's land. I want to be a chief creative officer that's tapping into what's going on in culture, art, music, fashion, design in a real way, versus being an advertising creative director. I'm much ...


Analyze This: How Brian Wieser Got To Be the Most-Quoted Man in Advertising - AdAge.com

AdAge.com

Analyze This: How Brian Wieser Got To Be the Most-Quoted Man in Advertising
AdAge.com
When Brian Wieser strolls the Palais during the Cannes Lions International Festival of Creativity, he flies under the radar. "I'm not a celebrity in the industry. I'm definitely B-list," he says. While he may go unnoticed at industry events, his ...


3 Reasons Why Reddit's Video Advertising Is a Big Deal - Adweek

Adweek

3 Reasons Why Reddit's Video Advertising Is a Big Deal
Adweek
If you are a marketer who has resisted Reddit until now, this might be a good time to reconsider: The site recently added self-service video advertising to the mix and received $200 million in funding, which put its valuation at $1.8 billion. Reddit is ...


Celebrities join the call for Amazon to stop advertising on Breitbart - Washington Examiner

Washington Examiner

Celebrities join the call for Amazon to stop advertising on Breitbart
Washington Examiner
Celebrities and Twitter users have taken to the social network to call on online retail giant Amazon to pull its advertisements from right-wing Breitbart News.

and more »

Complimentary CLE: Hot Topics In Advertising And Marketing On Social Media - Above the Law

Complimentary CLE: Hot Topics In Advertising And Marketing On Social Media
Above the Law
Every company wants to harness the tremendous power and reach of social media for their advertising and marketing efforts. But how companies and their counsel best utilize those capabilities and avoid potential risks? Join Practical Law for a free 75 ...


Patagonia: Investing in Customers Can Be the Best Advertising - HuffPost

HuffPost

Patagonia: Investing in Customers Can Be the Best Advertising
HuffPost
In a recent media buy in Montana local television & radio, something Patagonia never does for advertising, they've invested in saving Bears Ears and Grand Staircase Escalante National Monuments in Utah, and Gold Butte and Basin and Range National ...

and more »

Chinese Advertising SDK Caught Stealing Data From Android Devices - BleepingComputer

Chinese Advertising SDK Caught Stealing Data From Android Devices
BleepingComputer
An advertising software development kit (SDK) embedded in many legitimate apps has been secretly siphoning user data and sending it to the servers of a Chinese company. Developed by Chinese firm Igexin, the advertising SDK was found in over 500 apps ...

and more »

Advertising Is Commoditized -- But You Don't Have To Be - Forbes

Forbes

Advertising Is Commoditized -- But You Don't Have To Be
Forbes
Advertising isn't just industrialized. Thanks to Henry Ford's example, it's commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an entire class of craftspeople.


How NY Times (NYT) is Countering Soft Advertising Demand - Nasdaq

Nasdaq

How NY Times (NYT) is Countering Soft Advertising Demand
Nasdaq
The New York Times CompanyNYT has been struggling with dwindling advertising revenues for quite some time now. Analysts pointed that increasing online readership has made the print-advertising model redundant. Nevertheless, the company has been ...

and more »

RIP Jerry Lewis, Whose Advertising Work Included Polaroid, Coke, And More - Fast Company

Fast Company

RIP Jerry Lewis, Whose Advertising Work Included Polaroid, Coke, And More
Fast Company
Hollywood and comedy legend Jerry Lewis died on Sunday at the age of 91. Over such a long, epic career, Lewis covered stand-up, song-and-dance, film, television, and perhaps best-known for his celebrity telethons supporting the Muscular Dystrophy ...

and more »

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