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How To Write Kick-Ass, Profit Pulling Adverts For Your Business?


Doesn't that just grab you by the eyeballs and make you stop dead in your tracks? I mean it's a little harsh - grammatically speaking - but holy smokes, it does it have 'stopping power'..

How to SAVE Yourself from Spending too Much Money on Advertising!


How much money have you spent in Advertising, Promotion & Marketing? If you're like most people you've probably spent over $1000 or more. Many individuals and companies have spent $2000 to $50,000 in Advertising within a course of 1 Year.

Why Your Ads Aren't Working


The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.

The TV Shoot, The Spoiled Brat, And A Painful Lesson


It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign.

A $40 Million Dollar Little Known Referral Strategy


Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising? Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Do You Really Need a Brochure?


Traditional brochures typically tell the story of your company, i.e.

How To Write Really Good Ads


All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way.

Is Your Advertising... Sexy?


Ever hear the term 'sexy' advertising? It's not necessarily what you think. Sure, some people's idea of sexy advertising is hot babes in bikinis spraying beer all over each other, but that's overtly sexual and not what we're about to discuss here.

Change, or Reinforce?


Do you know about the distinction - and it's a useful one - between communication that tries to reinforce and communication that tries to get change? If you follow politics you'll already be familiar with this idea: Incumbents send messages that reinforce existing voter behavior, while challengers call for changes. Any thoughtful marketing communication (and political communication is marketing communication) will be strongly influenced by this distinction, which affects not only the content, but also the presentation, and perhaps even the medium.

The Only Bad Advertising Is No Advertising - Or Is It?


Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?" Before we begin, it might help us to agree on what advertising is, so here's one definition: Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.

The Benefits of Specific Advertising


The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever.

5 Newspaper Advertising Myths Revealed


What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser.

Radio and Television Ads: Clever Vs. Annoying


Ever heard or seen a radio or television commercial that you really liked and actually looked forward to hearing or seeing again only to be assaulted by another one so annoying it made you want to heave your radio or television out the window? What makes one commercial so enjoyable while others seem to be so abysmal? It's all in the ability to make the listener or viewer remember the ad in a creative, clever way and I'm about to give you some advice on how to do just that so read on! One of the most successful ways of creating clever ads is to add humor. Unfortunately that's not an easy thing to do as you have probably heard or seen many commercials try and fail.

Seven Ways to Waste Your Money on Yellow Pages Advertising


Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

The Graphic Problem


Digital printing has revolutionized the sign industry. Current printers can reproduce an image at 1440 dpi (dots per inch) at virtually any size.

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 22 / 2019

Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


Internet advertising to grow at slowest rate since 2001 dotcom bust  The Guardian

The internet is about to lose its mantle as the fastest-growing sector of the global advertising market for the first time in two decades, as brands seeking risk-free ...


Google suspends Viagogo from advertising over trust concerns  CNBC

Google took action on Thursday after concluding that the Swiss firm was in breach of its advertising policy, basing its decision on advice from advertising ...


What is OTT Advertising? Here's What You Need to Know  Times Square Chronicles

33 million peoplecurrently have no cable *service* in their homes. This means traditional television ads don't have the same reach they once had. The good news ...


Netflix Insists It Won’t Move Into Selling Advertising  Variety

Netflix wants you to know: It doesn't have any plans now or in the future to start running commercials on its streaming *service*. Company execs have have ...


Slowing internet advertising growth to be overtaken by cinema  Prolific London

For the first time in 18 years, internet advertising will lose its place as the highest-growth portion of the advertising market, and is set to be overtaken by more ...


We Need More Expensive Advertising 07/18/2019  MediaPost Communications

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


What Phoenix marketers should know about location advertising  Phoenix Business Journal

With technology being advanced enough to reach anyone at any location, this is your cue to move some marketing dollars out of traditional media and into ...


VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


Snap's advertising platform saw a spike in interest in Q2  Yahoo Finance

Snap Inc. reports earnings on July 23 and new numbers from web analytics firm Similarweb show something to encourage investors.


Disney Beats Antitrust Claim, But Must Face False Advertising Over Movie Download Codes  Hollywood Reporter

As streaming services like Netflix and Hulu have ascended, traditional players in entertainment have done all sorts of crazy things to keep up. Take Disney and ...


Angus McQueen, advertising exec who crafted NRA’s image, dies  San Francisco Chronicle

Angus McQueen, whose Midwest advertising agency was a principal architect of the National Rifle Association's modern image until the firm had a remarkable ...


This Transcript Shows How Trump's Border Camps Have Thrown A Top Advertising Firm Into Internal Crisis  BuzzFeed News

On July 9, employees at iconic advertising firm Ogilvy met with CEO John Seifert to demand answers about the company's newly-revealed work with US ...


Century, McDavid, Molino, Walnut Hill Businesses Apply Here For Free NorthEscambia.com Advertising  NorthEscambia.com

Up to 50 locally owned businesses in Molino, Century, McDavid and Walnut Hill can receive $3,250 worth of free advertising on NorthEscambia.com through an ...


Ethical advertising in crypto  Yahoo Finance

Each morning, when we look at email sent to editor@decrypt.co, we find a handful of messages from sketchy organizations, and possibly fake people, asking ...


Companies experiment with new retention, advertising tools: Debt relief  Daily Herald

Student loan debt is at an all-time high of $1.56 trillion, according to Forbes. The only thing that ranks higher is mortgage debt, which is why Forbes also reported ...


Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising - Cost Per Engagement (CPE) Model  MarTech Series

AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of planning, buying, executing and measuring out of home (OOH) ...


Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


Amazon hires for 'stealth advertising innovation' team  Business Insider

Two job postings for a new team promise candidates 'unparalleled' access to Amazon's data, suggesting that advertising is becoming a bigger priority.


8 Pro Tips for Measuring Advertising Effectiveness  G2

It's not always easy to know what's best for measuring advertising effectiveness. Learn more about some of the options from those who know best.


Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Tyson Sued Over Deceptive Advertising  Dairy Herd Management

Claiming consumers have been misled, two consumer advocacy groups have sued Tyson Foods, Inc., over the meat packer's sustainability and environmental ...


Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Ashby Street Outdoor in Fayetteville sold to Lamar Advertising  talkbusiness.net

Fayeteville-based billboard company Ashby Street Outdoor Holdings has been acquired by Lamar Advertising Co., a publicly traded company headquartered in ...


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


A Quick Look at the Programmatic Display Advertising Platform Market With Top Players – FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK, MARIN SOFTWARE, DATAXU  Rise Media

Programmatic Display Advertising Platform Market Overview. Programmatic Display Advertising Platform market provides a detailed analysis of the industry for ...


BBC Global News plans to beef up advertising sales staff in 2019  Digiday

After a period of downsizing and cost-cutting, BBC Global News is back on a growth path with plans to hire approximately 20 staff across advertising sales and ...


Know in depth about Contextual Advertising Market: 2019 What Recent Study say about Top Companies like Beijing Miteno Communication Technology, Facebook, Microsoft, Amazon, Aol, etc  Rise Media

The report offers on exclusive analysis study of the worldwide Contextual Advertising Market supported our honest, accurate, and completes analysis to assist ...


Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Audience Town believes it can end ‘pay and spray’ advertising  Inman.com

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and ...


Woodstock Town Board asked to take action against advertising signs in business district  The Daily Freeman

WOODSTOCK, N.Y. — Town Board members are being asked to start a campaign that clears out what was called illegal billboards in the business district, ...


Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


The need for female 'wolf packs' in India's advertising scene  Warc

India's advertising industry needs more female 'wolf packs' to address internal challenges around harassment and inequality, an industry figure maintains, ...


Kamala Harris' drug prices plan targets tax breaks for pharma advertising  FierceHealthcare

Sen. Kamala Harris, D-Calif., would get rid of the tax credit that pharmaceutical companies get for direct-to-consumer advertising and would tax companies that ...


Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


Houston School District Ramps Up Advertising Campaign To Stem Enrollment Decline  Houston Public Media

This fall, HISD expects to lose about 1500 students, in addition to some 4000 who left last year.


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Advertising holding company shares tank  AdNews

The market didn't like reports of weakening traditional advertising revenue in the US as clients tighten budgets.


Wingfield: Too many churches guilty of false advertising  The Daily Progress

Maybe you heard about the 11-year-old boy in Utah who drew some attention from the local police earlier this week for standing on the side of the road with an.


Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


Lords Committee to Hold Double Evidence Session Related to Problem Gambling, Advertising and Impact on Children  European Gaming Industry News

The House of Lords Select Committee on the Social and Economic Impact of the Gambling Industry is going to hold two evidence sessions on July 23. Speaking ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


Prime Day drives retailers to significantly boost their Amazon advertising spending  DigitalCommerce360

Not only did Amazon.com Inc.'s two-day Prime Day sales event drive an Internet Retailer-estimated $7.16 billion in online sales for Amazon—a 71% jump ...


AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Key West bans mobile advertising trucks. They’re a safety hazard, police say.  Bradenton Herald

Key West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...


Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


Kraft Heinz Launches $9 Million Advertising Push In UK  AList

For the first time in a decade, Kraft Heinz is launching an advertising campaign for the masterbrand as an extension of its 150th anniversary celebration.


Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


The future of AI in advertising for mobile could be audio-centric  App Developer Magazine

The future of AI in advertising is going to be interesting and for Instreamatic, voice enabling advertising inside audio-centric mobile apps is a win-win for ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Report: Advertising and marketing professionals are split on CX priorities  Marketing Interactive

While advertising professionals are seeking ROI, marketers are looking for *content* and experience management, according to Adobe�s 2019 Digital Trends ...


NZ digital advertising revenue hits fifth quarter of double-digit growth.  AdNews

Digital advertising revenue in New Zealand grew 12.6% to $NZ275.4 million in the first quarter of 2019.


Startups Turn To Traditional Advertising For Attention  Crunchbase News

On the ride from the San Francisco International Airport into the city, drivers are greeted with a slew of billboards advertising various products from a credit card ...


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


Research Report Explores the Digital Advertising Market Size 2019 to 2025  News by Intelligence Journal

Global Digital Advertising Market Research Report: Size, Share, Trends, Industry Growth, Opportunity, Application, Production, Segmentation, Cost Structure, ...


Is Google's unstoppable advertising machine finally running out of steam?  Telegraph.co.uk

When Larry Page and Sergey Brin were first developing their idea for a “hypertextual web search engine”, the two Stanford PhD students appeared dead-set ...


How Digital Advertising Markets Really Work  The American Prospect

This article appears in the Summer 2019 issue of The American Prospect magazine. Subscribe here.


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter, our weekly news roundup. If you got this forwarded, you can sign up for your own here.


Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


San Mateo Legislator Proposes New Rules for Political Advocacy Advertising  CBS San Francisco

SACRAMENTO (AP) — Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example ...


Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...


Still Allocating Precious Dollars To Print Advertising? Think Again  Forbes

The world is very different than it was 10, 20, 30 years ago. Businesses used to pour money into print advertising and marketing with few ways to determine ...


Advertising Services  SalonToday

Thank you for your interest in BOBIT BEAUTY GROUP, which includes both NAILS Magazine and Salon Today Media. We have amazing resources, products, ...


Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


For advertisers, the Emmy halo effect is a thing of the past  AdAge.com

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


Multi-Screen Advertising Market Size 2019: by Manufacturers, Countries, Type and  News by Intelligence Journal

Global Multi-Screen Advertising Market Report Renders deep perception of the Market Segment by Regions, market status of the Multi-Screen Advertising on a ...


Advertising Techniques to Attract Your Audience's Attention  G2

Using an advertising technique in your commercials or print ads can help you stand out from the pack. Learn more about which advertising techniques you might ...


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


Non-profits sue Tyson Foods on deceptive advertising claims | 2019-07-19  Meat & Poultry

WASHINGTON – Two non-profit groups are suing Tyson Foods Inc. in Washington, D.C. Superior Court on charges the company is misleading consumers with ...


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...


How an Advertisement's Environment Affects Its Success  Business News Daily

While studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.


'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon  Forbes

On the occasion of the 2019 Cannes Creativity Festival, I spoke with Nicolas Bidon, Global CEO, Xaxis on the digital ad ecosystems and the future of one of the ...


‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...


Could technology built for advertising make public radio less top-down and more bottom-up?  Nieman Journalism Lab at Harvard

Welcome to Hot Pod, a newsletter about podcasts. This is issue 215, published June 25, 2019. For a U.K. studio, long distance…and price competition [by ...


Can Google's Advertising Business Cross $200 Billion In 3 Years?  Forbes

Trefis estimates that Google's ad revenues could reach $211 billion by 2022 despite regulatory challenges and increased competition. Growth is likely to be ...


How podcasts grew into a multimillion-dollar industry  The Verge

Podcasts have become the buzziest form of *content* with Spotify planning to spend $500 million on podcast-related acquisitions, and Apple looking to potentially ...


Huntley Ritter Builds USEEK To Make Video Advertising More Fun And Interactive  Forbes

"I realized that the video ad experience was broken; you can create all this great *content*, but it doesn't matter if no one is really watching it," says Huntley Ritter, ...


New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...


Instagram Is Finally Opening Up Some of Its Best Advertising Real Estate  Yahoo Finance

With the social media site's core feed saturated with ads, Instagram is looking to squeeze in ads everywhere else.


Google suspend ticket reseller Viagogo from advertising  Louder

Ads for Viagogo will no longer appear in paid-for search results after Google say the ticket resale site have breached their policies.


Fool Advertising Trackers with Mozilla's 'Track This'  Lifehacker

Nobody likes annoying internet advertisements, that's for sure. And it's even creepier when you visit one website, do the web's equivalent of a little ...


Here's How CGI Influencers Can Improve Your Advertising Strategy in 2019  Entrepreneur

AI-powered avatars are now taking on active roles in the influencer marketing industry. Here's what you need to know.


Philip H. Geier Jr., Who Built an Advertising Giant, Dies at 84  The New York Times

Philip H. Geier Jr., whose binge of acquisitions as the chief executive of the Interpublic Group of Companies turned it into an advertising industry behemoth, died ...


Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results  Search Engine Journal

Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results.


What It Means for Advertisers as Accenture Ventures Further Into Agency Turf  Adweek

WPP is the first to respond saying it won't participate in the consultancy's pitches anymore.


Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP  Deadline

EXCLUSIVE: Sony Global Marketing Co-President Andre Caraco and Tri-Star/Screen Gems Co-Head of Marketing Joe Whitmore announced this afternoon that ...


Another Sex Tech Company Is Calling Out The MTA's "Blatant Sexism"  Refinery29

Polly Rodriguez, co-founder and CEO, and Sarah Jayne Kinney, co-founder and CCO of Unbound, respond to fellow sex tech company Dame Products' lawsuit ...


The rise of programmatic outdoor: What advertisers need to know  Econsultancy

Programmatic trading is slowly but surely revolutionising digital out-of-home (DOOH) advertising. Here's what advertisers need to know about this burgeoning ...


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   Advertising information related ebooks tips articles from the Advertising Information Channel:

10 Ways to Advertise Your Business For Free!
At some point many small business owners are left with no or a small amount of capital to promote their business. But many entrepreneurs utilize these free or low budget yet effective tactics to promote their business online and offline.


Joint Ventures Increase Profits Quickly
A joint venture is when two or more businesses join together to work on a project for a set period of time. Doing joint ventures with other businesses can increase your chances of beating your competition, increase your sales and increase your profits quickly.


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One of the most powerful tools available to small businesses is direct mail. By this I don't mean electronic, Internet-based mail, but the old-fashioned kind that requires a stamp and a trip to the post office.


Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.


Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.


The Only Bad Advertising Is No Advertising - Or Is It?
Depending on whom you ask, you will get told many "truths" about advertising. The question I have for you today is this - "Is the only bad advertising, no advertising?" Before we begin, it might help us to agree on what advertising is, so here's one definition: Advertising is the non-personal communication of an individual's paid persuasive information regarding products, and or services via various media.


Effective Promotions Through Local Classified Sites
Today's online marketplace is extremely competitive. People want to market their products and services with the most cost effective manner possible.


Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices.


Hit Them With Benefits
More about advertising from BIG Mike McDaniel. It makes no difference what media you use to advertise, the rules are the same. Benefits, benefits, benefits.


13 Facts About Newspaper Advertising
Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.


Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.


Why Your Ads Aren't Working
The president of a manufacturing company recently asked me, "Why isn't my advertising working?" Have you ever been asked this question? Have you ever asked it yourself? Like most marketing communications questions there are no simple answers. After all, communication is a high level activity.


A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.


Create Your Own Business Cards, Part 2
This is the second part of creating your own business card. If you missed the first one, let me know: mailto:webmistress@janes-place.


Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
Many people online are not using one of the best advertising methods around. I'm talking about offline print advertising.


For All Those People Who Struggle With Benefits and Features
For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.


Worn Out Brochure Design Is Keeping Small Business Owners Down
I got another one of those calls the other day..


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The opportunities for getting free advertising for your product or services are only limited by your imagination and energy. There are so many proven ways to promote without cost it's truly mind-boggling!  Here are ten proven methods.


How To Make A Fortune With FREE Advertising!
How To Gain FREE Advertising That Will Make You Rich! Okay-Just What Exactly Is "Free Advertising"???Before I get into the specifics of actually HOW to get free advertising - it's important for you to completely understand exactly what free advertising is. "Free Advertising" is any mention, listing or "blurb" about your product in a magazine, newsletter, book, manual, directory etc.

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