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CVS promotes truth-in-advertising for beauty products
CVS Health is announcing a major change in how you shop for beauty products. The nation's leading drugstore chain will inform customers if certain advertisements for products were digitally altered. A special watermark will highlight imagery without ...
CVS to stop digitally altered images in its store brand advertising, will label other brands' manipulation
CVS to end airbrushing in ads for its beauty products
CVS bans Photoshopped make-up and beauty imagery
Here's how MLB marketing and advertising departments are dealing with the cold stove
... marketing departments are motoring ahead. Without assurance of how their teams' rosters will look, staffs are finalizing giveaway schedules, green-lighting commercials, and trying to sell tickets to napping fan bases. "Regardless of what the ...
Where Is the Line Between Creepy and Creative in Advertising?
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...
Grand Rapids advertising guru opens Grand Haven idea agency
"At the pace in which people are engaging with media, messaging today needs to be more clear, compelling, creative and delivered quickly, sometimes instantaneously," said McKendry, who has regularly been quoted by the Grand Rapids Press as an expert ...
Secretary tells lawmakers: New advertising is planned for tourism in South Dakota
Watertown Public Opinion
PIERRE – There's a different approach under way for promoting South Dakota as a destination for visitors, the head of state government's Department of Tourism told members of the Legislature last week. Secretary Jim Hagen said the new advertising would ...
Crain's Cleveland Business
CompanionLabs looks to take guesswork out of social media advertising
Crain's Cleveland Business
Brian Deagan knows he is teetering on the edge of hyperbole when he talks about the power of Facebook as an advertising platform. But he's also acutely aware of the social media site's impressive capabilities. With Facebook, advertisers have the ...
New York Times
Don't Listen to Washington, Tourist Organizations Try Telling ...
New York Times
Persuading international travelers to visit the United States never used to be difficult. But things have gotten a little more complicated. According to the Commerce Department's National Travel and Tourism Office, the number of international visitors ...
Rochester Democrat and Chronicle
An internship sealed advertising VP's career path
Rochester Democrat and Chronicle
Champagne anyone? Yes, a bit of bubbly figured prominently, though in unexpected form, as presented by Kathy Phelps, vice president of special events at Dixon Schwabl. More about that later. After deciding that a career in education was too limiting ...
'Organic reach on Facebook is dead': Advertisers expect price hikes after Facebook's feed purge
If any brands haven't already shifted their Facebook strategy entirely to paid, then they may have to soon. The social network is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see ...
How Small Businesses Can Capitalize On Digital Advertising
Forbes Agency Council PR, media strategy, creative & advertising execs share trends & tips Opinions expressed by Forbes Contributors are their own. Post written by. Steve Cross. CEO & Creative Director at iSynergy.io. Steve Cross , Forbes Councils ...
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A Lesson In Advertising From The Eighteenth Century
Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.
How To Tell If An Advertisement Costs Too Much
People say it all the time: "This advertising costs too much!" They practically go into cardiac arrest when they see how much the advertising for certain media in certain markets is going to cost them. It is pretty easy to get sticker shock when you see that a sixty-second radio commercial on a popular Los Angeles station could cost you a thousand bucks.
Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.
6 Ways To Get More Sales From Your Advertisement
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Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale
How many times has this happened to you? A friend recommends a film that just came out: "You've GOT to see this movie! It's SO (funny, scary, suspenseful, etc.).
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Electronic Score Boards
Wide range of electronic Key venues around the globe has turned to Electronic score boards that not only look breathtaking from every angle and distance, but provide consistently reliable performance year in and year out. Different type of sports including athletics, track cycling, running events, street cycling and mountain bike, swimming, synchronized swimming, diving as well as inline skating, water polo, ball spots, motor sports, alpine skiing, cross country and biathlon are some of the areas where Electronic score boards perfect fits solutions for.
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Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Placemat Ad Advertising
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