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Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time you saw your name in print? Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people? If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse? Without a good filing system, the information on those cards is useless.

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With Me..

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

Avoid Being Vague

We are bombarded with thousands of marketing messages daily? On television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell! EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pulling for the underdog type.

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this project?" That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. September / 15 / 2019

Google says it competes with 'lots of companies' in advertising — here's the hole in that argument  CNBC

A new blog post from Google claims the ad tech industry is a 'healthy marketplace'


Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative  Adweek

Novices should have the opportunity for to make outstanding work, too.


Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Why am I seeing this ad? AI, ML & human error in advertising  TechCrunch

Ad platforms create equal opportunities for businesses but not equal outcomes. They're mostly marketed as self-*service* and easy to use, however, there are new ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


Longtime R&R Advertising Leader Nancy Hoff Dies  Radio & Television Business Report

On October 5, 1973, trade publication Radio and Records debuted. Nancy Hoff was there, in a chief role within the advertising department. Except for a brief.


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


Google Advertising Practices Targeted in US Antitrust Probe  NDTV

State attorneys general investigating whether Google is engaged in monopolistic behavior are planning to take a deep look into the tech giant's advertising ...


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


A Million-Dollar Reach For Building Advertising Clients  Radio & Television Business Report

With the Association of National Advertisers (ANA)'s "Masters of Marketing" conference scheduled for the first days of October in Orlando, now is the time for.


Alaska joins investigation into Google advertising  Cordova Times

Alaska has joined in a multistate, bipartisan antitrust investigation to determine whether tech giant Google's overarching control of online advertising markets ...


Major grocery retailers to pilot digital in-store advertising  Chain Store Age

Albertsons Safeway, Southeastern Grocers, and Weis Markets will help launch a new in-store digital media network. Marketing solutions provider News America ...


When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Nascar shifts gears on gun advertisements  Abccolumbia.com

Nascar is shifting its gears on what it deems as acceptable advertising. This summer the racing organization reportedly rejected ads from several gun companies ...


Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


Gary Garner, longtime retail advertising director for Telegram, dies  Temple Daily Telegram

Gary Garner, the Temple Daily Telegram's longtime retail advertising director, died Friday at age 70.


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019  MediaPost Communications

On Tuesday of this week, I was in Toronto participating in the Future of TV Advertising Forum Canada, a conference about the future of our business. I attend a ...


Advertisers slapped with infringement notices for non-compliant advertising of therapeutic goods  JD Supra

Advertisers are reminded the Therapeutic Goods Advertising Code 2018 (TGAC) was recently amended by the Therapeutic Goods Amendment (Therapeutic ...


Advertising Group Builds Internal Resource for Boosting Marketing Measurement  Associations Now

After years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing an internal program that ...


Facebook removes altered Conservative advertisement  BBC News

Facebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...


The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How  Forbes

In today's digital economy there's a strategy you can use to supercharge your sales without spending money on marketing and advertising.


You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


FDA warns Juul for misleading advertising  Axios

The FDA sent a warning letter to Juul on Monday threatening fines and/or product seizure for misleadingly marketing its vaping technology — especially in its ...


Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for The CW  Broadcasting & Cable

Today we're continuing our series of deep dives on major networks with a look at The CW. We examined recent advertising and viewership trends from the ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks  GeekWire

Amazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant's name, trademarks and branding to dupe people into clicking on links ...


Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Are You Advertising For The Competition?  Forbes

Brand agility, an aggressive and automated marketing plan and the inside track on every major competitor in town are all powerful but do not replace genuine ...


Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Haverhill City Council to tackle marijuana advertising  Eagle-Tribune

HAVERHILL — The Haverhill City Council may be the first local government in the state to tackle the issue of retail marijuana advertising.


Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


Cross Platform and Mobile Advertising Market- A comprehensive assessment of current dynamics and emerging avenues  NewsVarsity

The on-screen time per person globally is on the rise, with the ubiquity of connected devices coupled with the explosion of online *content* creation. Online ...


Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate  Fox News

Sen. Bernie Sanders, I-Vt. went after ABC at the third Democratic debate Thursday night over its advertisers from the health care industry.


Harness the Full Capabilities of the Advertising Marketplace with Automation  AdExchanger

This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video ...


Gen Z And The Rise Of Optimized Out-Of-Home Advertising 09/12/2019  MediaPost Communications

Gen Z and Millennials are in control. They want relevant *content* to be how they want it and when they want it. This isn't just true for their devices -- it's true for the ...


Cy-Hawk game broadcast will include Biden advertisement  Iowa State Daily

Iowans have seen political commercials during big football games in past years, and Saturday's Cy-Hawk game will feature more of the same.


Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


FTC Issues Warning Letters to Companies Advertising Their CBD-Infused Products as Treatments for Serious Diseases  Ad Law Access

On Tuesday, the FTC issued warning letters to three companies selling CBD products. The companies, which FTC did not identify publicly, allegedly.


How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush  MarTech Series

DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising *content* that fosters ...


Midnight Moment highlights art in Times Square in honor of Advertising Week  The Drum

The Midnight Moment is an artistic takeover of the digital screens in Times Square – advertising's biggest outdoor venue – where three minutes each day are ...


Samsung and Heinz found advertising next to fake 'cancer cure' videos on YouTube  The Drum

YouTube has become embroiled in a *fresh* ad safety scandal following revelations that big-name brands including Samsung, Grammarly and Kraft Heinz have ...


Platform-Driven TV Advertising Is Mainstreaming, Finally 08/29/2019  MediaPost Communications

Not a week has gone by over the past 10 years when I've not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital ...


These companies thank farmers in their advertising. Here’s what happens on social  AGDAILY

Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


'Get ready for Brexit' advertising campaign launches  BBC News

An information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a ...


Sajid Javid reported to advertising watchdog over no-deal Brexit cheap cigarettes tweet  Mirror Online

EXCLUSIVE: Labour's Deputy Leader Tom Watson, has reported the message to the Advertising Standards Authority.


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Regardless of your business or goals, there are several out-of-the-box ideas for targeting and ads that can be applied to your advertising plan if you think more ...


Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


Google Chrome’s new anti-fingerprinting controls will still allow advertisers to track you  Vox.com

Under mounting pressure from the public, Google, like Facebook, says it now wants to give users more control over their data that it shares with advertisers.


Facebook denies it is to blame after Russian political advertising accusation  Reuters

Facebook said on Monday that advertisers, not it, were responsible for complying with local election laws after Russia accused the tech giant of allowing political ...


How to Prove Value as Advertisers 'Take Back Control'  Adweek

S4 Capital chief Sir Martin Sorrell says that 'every single client is looking at in-housing.'


Lamar Advertising (NASDAQ:LAMR) Rating Increased to Hold at BidaskClub  TechNewsObserver

BidaskClub upgraded shares of Lamar Advertising (NASDAQ:LAMR) from a sell rating to a hold rating in a report published on Friday, August 30th, BidAskClub ...


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


Addressable advertising leads IBC catwalk  Rethink Research

A recent spate of deployments and trials coupled with coming of age for hybrid TV platforms has pushed addressable advertising to front stage in time for this ...


Pulaski Co. begins advertising campaign with RU Athletics  Roanoke Times

Pulaski County is looking to strengthen its relationship with Radford University through a new advertising campaign with the school's athletic department.


Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Travel Wisconsin looks to expand advertising into new markets  Madison.com

In an effort to draw more travelers to the state, Travel Wisconsin seeks to expand marketing efforts into as many as three new Midwest communities.


Latest Innovative Report on Direct-to-Consumer Pharmaceutical Advertising Market 2019-2026 and Top Players involved in the market Like HARVARD POLITICAL REVIEW , MDedge ,FDA  Market Expert

The Research Insights has announced an analytical data titled as Direct-to-Consumer Pharmaceutical Advertising market. Demanding trends have been ...


Death Of The Cookie & New Regulation Will Change Advertising: Merkle's Kintner  BeetTV

GDPR may have been just the start. The new European data protection regulation caused shockwaves last year when it forced stringent new consent limitations ...


'Data has changed the way brands view us': Disney chief to chair The Drum Digital Advertising Awards US  The Drum

On the 25th anniversary of the first digital ad, The Drum Digital Advertising Awards US will once again be celebrating and rewarding the teams, individuals and ...


Advertising casualties of the pivot to privacy  Digiday

It's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...


DTC darling Glossier makes first foray into TV advertising  The Drum

Makeup brand Glossier is embarking on its most wide-ranging campaign to date – an initiative that will see it broadcast TV advertising for the first time.


Mental-health information 'sold to advertisers'  BBC News

Sensitive personal information about mental health is routinely being traded to advertisers around the web, a study has suggested. Privacy International (PI) ...


AMD to pay out $12.1 million in false advertising class action suit over Bulldozer chips  Circuit Breaker

AMD has agreed to a $12.1 million settlement in a class action lawsuit for some customers who bought its FX-8000 / 9000 CPUs built on its 2011 Bulldozer ...


Tell us: Which federal party leader has the best advertisement?  Yahoo News

With the first debate of the federal election campaign under our belts, Canadians will spend the next five weeks evaluating which party, and leader, is the best ...


Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026  OnYourDesks

Home · 2019 · September · 14; Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026.


Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...


Twitter bans advertising from state-controlled news outlets  Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...


The Pitch: Advertising and marketing news for 9.10.19  RichmondBizSense

Work Labs produced naming, logo and social media *content* for Old Hollywood Light Co., a Richmond-based movie light restorer. Work's Cabell Harris was ...


Juul And Other E-Cig Makers Are Free To Advertise, Though Big Tobacco Can't : Shots - Health News  NPR

Though tobacco ads have been banned from TV for about 50 years, the marketing of electronic cigarettes isn't constrained by the law. Public health advocates ...


After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back  Adweek

You don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike to ...


Find Your Match: 6 Advertising Agency Types  G2

Are you looking for an advertising agency to *service* your company? Learn more about how to know which advertising agency is right for you and your needs.


ITV taps Imagine for advertising upgrade  Digital TV Europe

Imagine Communications' Landmark II advertising sales solution has been chosen by UK commercial broadcaster ITV as an upgrade to better manage linear ...


Toy Show is worth €250k in advertising revenue for RTE  Independent.ie

RTE's Late Late Toy Show is worth at least €258000 in advertising revenue to the cash-strapped station.


Fox News advertisers get a direct line to the Viewer-in-Chief  AdAge.com

Fox's political-ad spending reports show robust spending on programs that figure in Trump's viewing habits.


New Ethical Rules Governing Attorney Advertising | The Recorder  Law.com

Attorney advertising is not a matter of “anything goes.” Instead the ethical rules contain limitations on attorney advertising practices which can at times be ...


Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns  Search Engine Land

Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process ...


Weedmaps to stop advertising unlicensed pot businesses  The Associated Press

LOS ANGELES (AP) — The major online pot shop directory and cannabis marketplace Weedmaps announced Wednesday that it will no longer allow ...


Liberals Have Spent Over $11,000 In Twitter Campaign Advertising  HuffPost Canada

OTTAWA — An Liberal ad campaign worth over $11,000 is the first purchase recorded in Twitter's new transparency centre for Canadian political ads.


CNN will stop running Juul and other e-cigarette ads after vaping deaths  The Verge

CNN will no longer run ads for Juul or other e-cigarettes, following reports of a deadly lung illness linked to them. The Daily Beast reports that CNN Worldwide ...


Popeyes Chicken Sandwich Reportedly Bagged Over $23 Million Worth of Advertising From Social Media Hype  Complex

In case you somehow managed to avoid any interaction whatsoever with the entire universe this week, you're well aware that Popeyes is winning the fast food ...


Lamar Advertising Company (LAMR) Ex-Dividend Date Scheduled for September 13, 2019  Nasdaq

Lamar Advertising Company ( LAMR ) will begin trading ex-dividend on September 13, 2019. A cash dividend payment of $0.96 per share is scheduled to.


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