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Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards out to everyone you see. The card itself must have a new use, an innovative design, or something other than the usual contact information printed on it.

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time you saw your name in print? Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams.

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the statement, "I know that half of my advertising is wasted, I just don't know which half." Fortunately for today's marketers, there are scientific ways to determine which half is wasted, and which half is not, through the use of common direct marketing measurements.

The Seven Second Race: How to Draw Attention Your Ad

You've decided to launch your advertising campaign but you have no idea what would inspire others to buy from you. Or maybe you've already run some ads to no avail.

Organizing Business Cards for Effective Contact Management

Now that you've had colorful new business cards printed, and have been distributing them diligently, what do you do with the cards you collect from other people? If you're like most people, you have a stack of rubber-banded cards floating around you desk. Or you have been using them as bookmarks, toothpicks, and used gum wrappers and they are all over your office, car, wallet and purse? Without a good filing system, the information on those cards is useless.

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With Me..

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.

Avoid Being Vague

We are bombarded with thousands of marketing messages daily? On television and the radio, on the internet, in magazines and newspapers, on billboards and other signs, and even at the bottoms and on the backs of receipts. The world is, indeed, a very noisy place.

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be Sure Your Message Will Sell! EVALUATION #1: "Well, I Would Hope So!" When you make a claim, don't think about it in terms of words coming out of your mouth. Think of it in terms of words entering your prospects ears.

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or services are limited only by your own imagination and energies. There are so many proven ways of promoting your own objectives without cost that it literally boggles the mind just to think of listing them.

Trade Writing - For Cash!

Often considered as "plain Jane's" of the print world, trade magazines prove that there is more to a market than just a pretty face. Trade magazines are written for a specialized audience and typically focus on one specific area or industry.

2005 Super Bowl Ads... Winners and Losers

Well, Super Bowl XXXIX is history. Too bad for the folks who consider themselves the always-pulling for the underdog type.

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this project?" That's a valid question any producer might ask when creating an advertisement, corporate audio-video presentation, video game, etc. Of course, the answer depends on what elements the producer and client feel will best communicate with the audience.

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Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. January / 16 / 2018

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CBS News

CVS promotes truth-in-advertising for beauty products
CBS News
CVS Health is announcing a major change in how you shop for beauty products. The nation's leading drugstore chain will inform customers if certain advertisements for products were digitally altered. A special watermark will highlight imagery without ...
CVS to stop digitally altered images in its store brand advertising, will label other brands' manipulationAustin American-Statesman
CVS bans Photoshopped make-up and beauty imageryThe Independent
CVS to end airbrushing in ads for its beauty productsNBCNews.com
Kansas City Star -Zacks Investment Research -CVS Health
all 231 news articles »


CBSSports.com

Here's how MLB marketing and advertising departments are dealing with the cold stove
CBSSports.com
... marketing departments are motoring ahead. Without assurance of how their teams' rosters will look, staffs are finalizing giveaway schedules, green-lighting commercials, and trying to sell tickets to napping fan bases. "Regardless of what the ...



Adweek

Where Is the Line Between Creepy and Creative in Advertising?
Adweek
In 2018, consumers have largely accepted that marketers use an online log of their behaviors and spending habits to target digital audiences with relevant ads. A Pew Research Center study found last year that most Americans determine their online ...



MLive.com

Grand Rapids advertising guru opens Grand Haven idea agency
MLive.com
"At the pace in which people are engaging with media, messaging today needs to be more clear, compelling, creative and delivered quickly, sometimes instantaneously," said McKendry, who has regularly been quoted by the Grand Rapids Press as an expert ...



Secretary tells lawmakers: New advertising is planned for tourism in South Dakota
Watertown Public Opinion
PIERRE – There's a different approach under way for promoting South Dakota as a destination for visitors, the head of state government's Department of Tourism told members of the Legislature last week. Secretary Jim Hagen said the new advertising would ...

and more »


Crain's Cleveland Business

CompanionLabs looks to take guesswork out of social media advertising
Crain's Cleveland Business
Brian Deagan knows he is teetering on the edge of hyperbole when he talks about the power of Facebook as an advertising platform. But he's also acutely aware of the social media site's impressive capabilities. With Facebook, advertisers have the ...



Campaign Asia-Pacific

Digital advertising: A hotbed for machine learning
Campaign Asia-Pacific
It's not just a matter of data analytics, machine learning has major implications for revenue and ROI as well. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0 Google+ 0. Digital advertising: A hotbed for machine learning. PARTNER CONTENT. The ...



New York Times

Don't Listen to Washington, Tourist Organizations Try Telling ...
New York Times
Persuading international travelers to visit the United States never used to be difficult. But things have gotten a little more complicated. According to the Commerce Department's National Travel and Tourism Office, the number of international visitors ...

and more »


ABC Online

Hisense Arena: Electronics giant gets 'free advertising' at Australian ...
ABC Online
Giant Chinese home appliance company Hisense is receiving major advertising and international brand exposure at one of the Australian Open's major stadiums, despite its name rights contract expiring six months ago.

and more »


Rochester Democrat and Chronicle

An internship sealed advertising VP's career path
Rochester Democrat and Chronicle
Champagne anyone? Yes, a bit of bubbly figured prominently, though in unexpected form, as presented by Kathy Phelps, vice president of special events at Dixon Schwabl. More about that later. After deciding that a career in education was too limiting ...


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