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Write Attention Getting Advertisements

The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing.

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this quick method in writing ads that get orders. Step 1 - Write a headline that will draw attention to your product or service.

Why People Fail in Mail Order

Mail order is a very complicated business.  Every phase must be planned, analyzed and tested.

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if used properly, but there are other, less expensive ways to get your company's name out. Local or cable television is an inexpensive alternative to the traditional forms of advertising.

Power Headlines for Promotion Success

Do you send email to your Online audience to let them know about an upcoming telecast, your service or your book? Do you have a seminar "flyer" on your web site? The biggest mistake professionals and entrepreneurs make is to announce, rather than promote themselves. Each piece you send or put on your web site should begin with the #1 copywriting winner--the headline.

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on this subject, or included as part of the contents in several mail-order books stating:  "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many other promises, there are pros and cons involved. The pros are fairly obvious.

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:    1. PERSUASIVE SELLING COPY.

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover and lower sales price per unit.  To a great extent it determines the success or failure of the mail order operator! When working up an advertising program remember that what is genuinely desirable to you may or may not appeal to the majority of your prospects! Different types of merchandise or services demand completely different advertising media.

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere! And little wonder. They're one of the fastest ways of building traffic to your website.

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple 3-to-5 page informational reports such as this one.  Once you've got your act together, these 3-page reports can be produced for $10 per hundred or less, and sold for at least $200 per hundred.

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin boards throughout your community, such as in coin-operated laundries, grocery stores, barber shops, etc.

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.

Promote yourself on radio for free

Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.

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Advertising information related ebooks tips articles from the Advertising Information Channel:
 

Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.


Womentisements
The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.


Print Advertising: Knowing What To Put In Your Ads
So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.


How You Can Create Advertising That Sells
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.


Crazy Ads? Maybe You're Just Out of The Demo!
My father called me to complain, again. He's 82 and he's angry.


6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying.


What Colors Make Your Services Most Attractive?
This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.


9 Tips for Better Billboards
It is a given that billboard advertising "outdoor" is not a "quick fix". If sales are down, you can't quickly put up a few boards to boost the numbers.


Where's My Pot of Gold and Lucky Charms?
We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.


Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple.


The Secrets To Successful Radio Advertising
Ask some businesses about radio advertising and they'll tell you it's the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What's the secret to successful radio advertising? Know this: Radio can be a major player in your advertising mix if you know how to do it and I'm about to give you the secrets to successful radio advertising so read on.


The Principle Of Advertising Online
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.


The Inside Secrets Of Free Publicity For Your Business
Product publicity is the "secret pathway" to business success everyone wants. In simple terms, product publicity is a kind of advertising that costs you nothing, yet brings in the orders for you.


5 Tips for Hot Yellow Pages Ads
Yellow Pages advertising is one of the most popular forms of advertising in the country today. Almost every home in America (96.


Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.


7 Essential Elements for Profit-Pulling Ads
Advertising will make or break your business. It is crucial to your success that you learn to write great ad copy.


How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads
If you're interested in improving the selling results of your ads, tweaking your headlines is a great place to start. Because your headlines influence the sales results of your ad more than any other element.


Good Design Makes Good Sense
Organized your pencils and pens lately? Sorted your clothes into a logical system in your drawers? Then you already understand the basic elements of good design: it's practical, it's systematic, and it makes life easier. In the same way, marketing materials that use good design make business easier for your customers.


Mortgage Marketing - Broadcast Advertising vs. Direct Advertising
Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.


Online vs. Offline Advertising
Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.

 

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Wed. July / 17 / 2019  

Amazon is turning advertising into its next huge business — here's how  CNBC

Here's how Amazon sells ads, and why it has a natural edge over Google and Facebook in some areas.


The Other Side Of Outdoor Advertising  Crunchbase News

A few weeks ago we wrote about how established startups like Brex and Eaze are using outdoor advertising to get attention from consumers who are overly ...


McDonald's, Nestlé and Virgin Media Join Blockchain in Advertising Pilot  Cointelegraph

McDonald's, Nestlé and Virgin Media have joined a new blockchain pilot seeking to increase transparency in advertising online. Developed by the Joint Industry ...


VidCon, seed-stage dilution, advertising, privacy, and building a career in design  TechCrunch

The need-to-know takeaways from VidCon 2019 Extra Crunch media columnist Eric Peckham took part in all the craziness that has become VidCon this past ...


Multiscreen Advertising Market Outlook to 2024: Mobile Internet Consumption Will Account for 26% of Global Media Consumption in 2019, Up from 19% in 2016  Yahoo Finance

DUBLIN, July 17, 2019 /PRNewswire/ -- The "Multiscreen Advertising Market - Growth, Trends, and Forecast (2019 - 2024)" report has been added to ...


Key West bans mobile advertising trucks. They’re a safety hazard, police say.  Bradenton Herald

Key West city commissioners on Tuesday voted 4-0 to ban a mobile advertising truck known for its colorful LED screens. Police called it a distraction for drivers ...


Amazon asked some advertisers to increase spend on Prime Day by at least 100%  CNBC

Amazon Prime Day 2019 will add Prime subscribers and is an opportunity for Amazon to push companies to spend more on advertising, some experts told ...


Global Multiscreen Advertising Market to Witness a 35.2% CAGR Over 2019-2024 - Rising Adoption of Ad-blockers on Devices is Challenging Growth - ResearchAndMarkets.com  Yahoo Finance

The "Multiscreen Advertising Market - Growth, Trends, and Forecast " report has been added to ResearchAndMarkets.com's offering.


North America Mobile Advertising Market is Estimated to Reach $103.02 Billion in 2025, Representing a 2019-2025 CAGR of 17.22% - ResearchAndMarkets.com  Yahoo Finance

The "North America Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Country 2014-2025: Growth ...


Report: MLB Considering Adding Dopey Advertising Patches To Uniforms  Deadspin

According to the Sports Business Journal, we are one step closer to living in a world in which every possible moment spent watching a sporting event will also ...


Food & Water Watch, Organic Consumers Association Sue Tyson for Deceptive Advertising  Food and Water Watch

Food & Water Watch and Organic Consumers Association (OCA) sued Tyson Foods, Inc. in D.C. Superior Court under the D.C. Consumer Protection Procedures ...


Advertising Services  SalonToday

Thank you for your interest in BOBIT BEAUTY GROUP, which includes both NAILS Magazine and Salon Today Media. We have amazing resources, products, ...


Google suspends ticket site Viagogo from advertising  BBC News

Google has suspended Viagogo as an advertiser, after claims touts resell tickets at inflated prices on the site. The Competition and Market Authority is taking the ...


Pinnacle Advertising Names Tracy Richards Its First-Ever Chief Growth Officer  Yahoo Finance

SCHAUMBURG, Ill., June 17, 2019 /PRNewswire/ -- Pinnacle Advertising announced today that Tracy Richards is joining the agency as their inaugural Chief ...


Google Advertising Database Faces Criticism Over Missing Political Ads, Errors  Cheddar

Following questions over transparency and Russian interference in the 2016 election, Google set up a searchable database of political ads. Nearly one year ...


NYC Ban on In-Uber Advertising Survives Challenge  Courthouse News Service

MANHATTAN (CN) – While annoying “Taxi TV” isn't going anywhere, the Second Circuit sided with New York City on Tuesday that it can ban advertisements in ...


Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...


Q&A: Retiring Grey Chairman Jim Heekin Reflects on 45 Years in Advertising and His Second Job as a Fictional FBI Agent  Adweek

Has anyone told you lately that the ad industry is dying? Jim Heekin has heard that one so many times that it's almost funny. This week, the executive chairman ...


Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...


Snap turns to search giant Baidu to court Chinese advertisers  TechCrunch

Two years have passed since Snap Inc. first struck a deal with Baidu that authorized China's largest search engine to be a reseller of Snapchat ads for ...


For advertisers, the Emmy halo effect is a thing of the past  AdAge.com

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, ...


Dyson Fan Advertisement Banned for Misleading Viewers Over Cord  Bloomberg

A television ad for a Dyson fan has been banned in the U.K. for giving the misleading impression that it is cordless.


North America $103 Billion Mobile Advertising Market to 2025 by Solution Format, Advertising Type, Industry Vertical, Mobile Device  PRNewswire

DUBLIN, July 17, 2019 /PRNewswire/ -- The "North America Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, ...


Key West leaders want mobile advertising trucks to disappear  Miami Herald

A Key West business that sends a truck around decked out in LED electronic advertising is about to be shut down, as city leaders prepare to pass a new law ...


Everyone at this new advertising agency has served time in prison  Fast Company

Vincent Bragg served five years, one month, and 22 days in federal prison on drug charges. In that time, he studied corporate and real estate law and read more ...


Out-Of-Home Advertising Solution Provider Quorum Leverages Quadrant's Filtered, Authenticated Location Data to Reach Consumer in Motion with Accuracy and Scalability  MarTech Series

Quadrant, the platform that maps and authenticates data making it easier to buy and sell quality, authentic data feeds, announced that it is providing out-of-home ...


How an Advertisement's Environment Affects Its Success  Business News Daily

While studying subjects' brain activity, researchers found that where an ad is seen and the *content* it's associated with impacts brand perception.


Advertising and Promotion finance panel to meet - News  Pine Bluff Commercial

The Pine Bluff Advertising and Promotion Commission Finance Committee will meet at noon Monday, July 22.The meeting will be held at the second floor ...


Coffeebar Wins American Advertising Award for Coffee Packaging  ThisisReno

Coffeebar was honored with a National ADDY award for its coffee bag packaging campaign at the 2019 American Advertising Awards held this year in ...


DeLand film studio lands lingerie advertising deal | Business  The West Volusia Beacon

A commercial film studio based in Downtown DeLand is making a series of commercials for an Australian lingerie maker.


This Is How Much Disney Is Spending On ‘Lion King’ Advertising  International Business Times

Disney is topping all other studios in commercial spending to maximize exposure of "The Lion King" over its debut weekend.


Facebook Will Now Show You How To Opt Out Of Targeted Ads  BuzzFeed News

The new tool tells you how an ad was targeted and which third-party agency or data broker was used. It also links to pages to opt out.


Gauging The Impact Of Advertising On Amazon  Forbes

Amazon as a media company? Here's how marketers can build brands on the #3 digital advertising platform.


One of the largest billboard companies nationally now has a Wichita office  Wichita Eagle

Ashby, we hardly knew ya. Ashby St. Outdoor, an Arkansas-based billboard company that entered the Wichita market in 2016, has sold to Baton Rouge-based ...


The race for cannabis dollars, agencies go on an ad-tech crash diet, media companies on the move  Business Insider

Hello! Welcome to the Advertising and Media Insider newsletter, our weekly news roundup. If you got this forwarded, you can sign up for your own here.


Lamar Advertising acquires small billboard operator in Arkansas  The Advocate

Baton Rouge-based Lamar Advertising Co. acquired a billboard operator based in Arkansas in a deal that closed recently.


Zenith: Romanian advertising market is slowing down  Romania-Insider.com

The advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania.


Conceptual Advertising Image Photoshop Walkthrough  Fstoppers

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...


Google accused of 'brazen' patent infringement in online advertising  Silicon Valley Business Journal

A tiny software company claims Google spent years courting it for a partnership, urged it to build a custom version of its platform and share its source code ...


How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...


Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...


What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...


The Green Party backs The Coalition for Reform in Political Advertising  The Drum

The Green Party has voiced its support for The Coalition for Reform in Political Advertising's campaign to implement a four-point plan that would improve the ...


Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021.


ADVERTISING: Advertorial — JONATHAN M. SASSER: Why I chose to practice natural medicine  Coeur d'Alene Press

My goal as a health care practitioner is simply to help more people to have more fun by helping them feel well enough to have fun. I put a diverse background to ...


LEGAL ADVERTISING  The Lincoln County News

NOTICE OF DEFAULT AND FORECLOSURE SALE. 297 Old Bath Road, Wiscasset, Maine 04578. To: Maxine D. Croxford. 297 Old Bath Road. Wiscasset ...


P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...


County Supervisors seeking advertising dollars for GET system  Independent-Messenger

The Greensville County Board of Supervisors approved advertisement being displayed on its transit vehicles.


Take This Job: Food staging for advertising  KVUE.com

Have you ever wondered why the burger you order never looks as appetizing as the one pictured in the menu? It's all in the advertising. Making food look *fresh* ...


5 Hot Online Advertising Trends in Europe  Entrepreneur

In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...


Continental challenge – advanced TV advertising across Europe and the US  Videonet

The way we consume television has evolved significantly, leading to exponential growth in the realm of Advanced TV advertising. This allows marketers a ...


Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...


Nigel Farage Tells 'Campaign' He'd Consider An Advertising Career 07/17/2019  MediaPost Communications

Campaign has an exclusive interview with Nigel Farage this morning in which the Brexit Party leader claims his view on advertising is "I may fancy it myself one ...


Bowflex Secures New Advertising Agency  SGB Media

Nautilus, Inc. has named FIG as its creative agency for the company's Bowflex brand. FIG will handle advertising and creative campaign executions, including TV ...


UK launches investigation into Facebook and Google for dominating digital advertising  CNBC

The U.K.'s competition watchdog said it was assessing whether online platforms are harming consumers and competition in the digital ad market.


San Mateo Legislator Proposes New Rules for Political Advocacy Advertising  CBS San Francisco

SACRAMENTO (AP) — Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example ...


Advertising Techniques to Attract Your Audience's Attention  G2

Using an advertising technique in your commercials or print ads can help you stand out from the pack. Learn more about which advertising techniques you might ...


What’s Working In B2B Advertising?  Demand Gen Report

Experts Sound Off On Growing Importance Of People-Based Targeting, Intent-Based Monitoring As B2B buyers grow evermore demanding of a relevant, contex.


Advertisers Broke Local News, Can They Fix It? United For News' Jenen  BeetTV

CANNES — Many observers saw the future destruction coming. Craigslist's local ads posed a clear threat to classifieds, social networks presented rival ...


Healthy Community, ADVERTISING: Advertorial — GEORGE BALLING: The bath water  Coeur d'Alene Press

As the saying goes, “don't throw out the baby with the bathwater.” Right now, you're probably wondering what t.


YouTube Tries to Get Video Stars Off Their Advertising Addiction  Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.


UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...


Who's taking the stage at Advertising Week 2019  Axios

Some of advertising and marketing's biggest names will hit the stage at this year's Advertising Week New York, scheduled September 23-26 at Lincoln Square.


Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...


Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...


Court Overturns Requirement that Prescription Drug Advertisers Include Price Information in TV Ads  Lexology

Last week, a federal District Court ruled that the US Department of Health and Human Services did not have the authority to require that drug…


Is Advertising on Netflix Inevitable?  Motley Fool

Original programming isn't cheap, which has some experts believing the unthinkable might happen: Netflix (NASDAQ:NFLX) may soon start broadcasting ...


Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.


Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019  MediaPost Communications

Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...


Introducing the Fall 2019 GUESS Accessories Collection Advertising Campaign  Business Wire

This season, GUESS introduces a *fresh* accessories campaign shot in Los Angeles, CA by photographers Claudia and Ralf Pulmanns and art directed by Paul.


Inflight Advertising Market New Technology, Segments and Key Companies Analysis- Global Eagle, IMM International, Blue Mushroom, EAM Advertising LLC, MaXposure Media Group (I) Pvt. Ltd  News Exterior

Latest Study on Industrial Growth of Inflight Advertising Market 2018-2025. A detailed study accumulated to offer Latest insights about acute features of the ...


Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...


Travelocity ships media to Havas and creative to Proof Advertising  AdAge.com

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.


Two Months of Advertising for the Price of One July 17, 2019  theportlandbeacon.com

For a limited time, The Portland Beacon is offering our side panel advertising to new customers at a special rate of two months for the price of one. That is t...


10 ways to kill an intern  AdAge.com

OK, first of all, nobody is going to teach you how to actually kill an intern. Instead, this is about how I almost killed our interns by unintentionally breaking their ...


Global Online Advertising Management Software Market 2019 – Adzerk, Google, Marin, Advanse, Bidtellcet, Mvix – Rise Media  Rise Media

The Global Online Advertising Management Software Market report provides an extensive research and detailed analysis of the present market along with future ...


New York Is Investigating Whether Facebook Lets Advertisers Discriminate  ProPublica

The state's Department of Financial Services will look into allegations, first exposed by ProPublica, that advertisers can exclude users by race, gender, age and ...


Google suspends advertising from ticket site Viagogo  The Irish Times

Search giant takes action against ticket reseller with headquarters in Limerick.


Gender stereotypes in advertising have been banned in the UK  Vox.com

The British advertising regulator gave agencies six months to eliminate stereotypes "likely to cause harm, or serious or widespread offense."


Yakima native to lead Herald-Republic advertising department  Yakima Herald-Republic

The biggest misconception Carmela Solorzano encounters when she's worked on getting Yakima Valley businesses to advertise in the Yakima Herald-Republic ...


Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill  The Hill

A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words “home grown terror” spray painted on it.


New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...


Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks'  WUWM

Monday on Lake Effect : We explore Camp Reunite, a program that gives kids with incarcerated mothers an opportunity for family bonding. We chat with best.


Stewart Greene, Who Helped Shape TV Advertising, Dies at 91  The New York Times

Stewart Greene, an advertising executive whose creative acumen made airplanes sexy and indigestion entertaining, died on June 29 at his daughter's home in ...


Drug Price in Advertising Rule Stopped  Managed Healthcare Executive

A federal judge stopped President Trump's drug price television ad requirement. U.S. District Judge Amit Mehta said that drug makers will not have to reveal their ...


The Future of Programmatic Advertising: Q&A with Xaxis CEO Nicolas Bidon  Forbes

On the occasion of the 2019 Cannes Creativity Festival, I spoke with Nicolas Bidon, Global CEO, Xaxis on the digital ad ecosystems and the future of one of the ...


Ilhan Omar calls out advertisers on Fox News: They 'should not be underwriting hate speech' | TheHill  The Hill

Rep. Ilhan Omar (D-Minn.) on Wednesday called out companies for "dangerous" advertising during some Fox News programs.


AR Advertising: A Gimmick Or A New Advertising Frontier?  Forbes

There's no denying that augmented reality delivers unique, engaging experiences and offers new creative possibilities, but will AR advertising ever go ...


Instagram Advertising: Do You Know It, When You See It?  NPR

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and ...


‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...


'Mad' Magazine Told the Truth About War, Advertising, and the Media  The Nation

In the summer of 1954, almost any American kid who had the wherewithal to scrounge up a dime could walk into a drugstore and buy the sharp satire on ...


Fast-growing Cincinnati firm hires advertising executive as chief marketing officer  Cincinnati Business Courier

He previously was based in the Cincinnati office of global advertising agency Grey Group as executive vice president of strategy and insights.


Sony Taps Trailer Park & Open Road Veteran Dana Flowers As Creative Advertising EVP  Deadline

EXCLUSIVE: Sony Global Marketing Co-President Andre Caraco and Tri-Star/Screen Gems Co-Head of Marketing Joe Whitmore announced this afternoon that ...


Behavioural advertising is out of control, warns UK watchdog  TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...


What It Means for Advertisers as Accenture Ventures Further Into Agency Turf  Adweek

WPP is the first to respond saying it won't participate in the consultancy's pitches anymore.


The History of Advertising: 7 Innovators Who Changed the Industry  G2

The history of advertising began with a bamboo flute, and the rest is history. Read more about the innovators that changed the world of advertising.


With Audio Advertising On the Rise, Can 'Talking Display' Cut Through?  Campaigns & Elections

In this “audio-first” environment, campaigns this cycle will have another option for getting their message heard by voters. Adsonica, a.


Trump’s general election brawl to drive record advertising  POLITICO

Advertising Analytics, a political ad-tracking firm, projects a total of $6 billion in TV and digital video advertising in 2019 and 2020.


Why TV Advertising Is Still Worthwhile for Small Businesses  Footwear News

Media experts and independent retailers share tips for getting deals on television ad space and producing TV spots on a budget.


Cross-Platform and Mobile Advertising Market Insights 2019 To 2026 – Trend Analysis & Competition Tracking  The Bay State Herald

The latest report Cross-Platform and Mobile Advertising discusses everything a business owner needs to know about the Cross-Platform and Mobile Advertising ...


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