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The signage marketplace is competitive! Consequently, some companies are going to focus on price and neglect quality. To complicate the situation, companies that produce stock vinyl banner material offer a bevy of different materials based on weights/thickness, color, reflective properties, ink absorption properties, etc.
1. Attract prospects with your headline Use your headline as a flag to attract readers who are interested in your product.
Your website is done, your business cards have been delivered, and your brochure has received accolades. In the promoting department you have everything you need, right? Well, there is one item you lack and by having this item in your arsenal it can be a dealmaker for you.
A well-planned and properly executed marketing program should include a sufficient commitment of capital resources to an on-going, well executed advertising program. Yes, this includes your business.
Making money using direct mail isn't easy. And anyone who tells you it is, is lying.
There should only be one, over-riding reason why you're doing anything in your marketing. Know what that reason is? Of course! To increase the response rates of your sales promotions! Because that leads to.
Buyers Don't Rely on the Yellow Pages Like They Used to. Customers' buying behavior has changed - for good. If your business depends on most categories in the Yellow Pages to attract new customers, you've probably seen a decline.
For most companies, gone are the days of spending money just for the pleasure of seeing their name on TV or the Internet. Most companies today are forced to insist on results.
2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.
Many believe that when it comes to advertising, it's a necessary evil. At least that's how some businesses approach it.
Advertising online is very similar to advertising in any environment. You really are trying to get your message or your product out there by the most cost effective means possible.
An effective way to gain company recognition is to order custom t-shirts with your company name, logo, phone number, and other important information on them. You can use customized apparel to outfit your employees as well as to contribute a sense of professionalism and reliability to your company.
Critics conclude that entertaining or "creative" commercials sell better than those that are bland. But liking the commercial may not really be that important in the scheme of things.
Philadelphia retailer and US Postmaster General, John Wanamaker, once said, "Half the money I spend on advertising is wasted; the trouble is I don't know which half. "If you're spending $10,000 a month on advertising $5,000 is going straight down the tubes.