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Advertising Trends You Should Consider in 2019 Entrepreneur
It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones ...
Facebook Advertising Profiles Are a Mystery to Most Users, Survey Says The New York Times
About three-fourths of the Facebook users in a Pew Research Center survey said they were not aware of the Ad Preferences page, which lists their personal ...
Beyond the Books: Charter schools spend millions on advertising KUTV 2News
SALT LAKE CITY (KUTV) — Trent Young says he was stunned on a Friday afternoon when the director of the school for which he worked, Utah Career Path ...
Ben Shapiro, conservative podcast host, loses advertisers over latest 'baby Hitler' remarks - Washington Times
Ben Shapiro, conservative podcast host, loses advertisers over latest 'baby Hitler' remarks Washington Times
Corporate sponsors of Ben Shapiro's podcast withdrew support over the conservative commentator's comments about Adolf Hitler at a pro-life rally Friday in ...
Barbara Gardner Proctor, pioneering advertising executive, dies Chicago Tribune
Barbara Gardner Proctor started an advertising agency in Chicago that was the first to be solely owned by an African-American woman.
Barbara Proctor, first African American woman to own an advertising agency, dies at 86 - Washington Post
Barbara Proctor, first African American woman to own an advertising agency, dies at 86 Washington Post
The company was called Proctor and Gardner Advertising. But there was only one founder behind it — Barbara Proctor, maiden name Gardner, the first African ...
What that Gillette ad says about the trend in woke advertising CNN
New York (CNN Business) Last year, Procter & Gamble won an Emmy award for "The Talk," an ad showing African-American parents discussing racism with ...
The NFL's Playoff Advertising Share Has Increased By 19 Percent Since 2014 Forbes
The National Football's share of playoff advertising revenue relative to its three main competitors--National Basketball Association, Major League Baseball, ...
Pepsi takeover | Coke rival pouring money into Atlanta advertising 11Alive.com WXIA
ATLANTA — Pepsi signs are popping up all over Atlanta - the home of Coca-Cola - in what at least one viewer has described as "Cola Wars 2019." A few more ...
Microsoft Bing Search, Advertising Teams Binge On Automation 01/21/2019 MediaPost Communications
Microsoft's Bing team in 2019 will strongly focus on automation to give marketers back time, audiences to better target campaigns, and attribution to more ...
Chicago Tribune veteran to lead Rockford Register Star advertising team Rockford Register Star
Jim Rotche, a Chicago native who spent nearly 20 years with the Chicago Tribune, has joined the Rockford Register Star as advertising director.“We are ...
Amazon (AMZN) Q4 Earnings Preview: Revenue, AWS, Advertising & Prime Zacks.com
As investors prepare for Amazon's Q4 earnings, its AWS, subscriptions, and growing digital advertising businesses are likely to be the stars of the show as its ...
Amazon's Push Into Adtech Signals The Break Up Of An Advertising Duopoly Forbes
Manish Madhvani discusses the top tech trends set to drive change and growth in 2019.
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 - Washington Post
Lester Wunderman, advertising executive who perfected direct marketing, dies at 98 Washington Post
Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts ...
Verizon plans multiple advertising efforts leading up to Super Bowl commercial Boston Herald
If Verizon gets its way, its Super Bowl advertising plans will include a 60-second commercial during the game – and a half-hour documentary that gives viewers ...
Happy Tax sues H&R Block, alleging false advertising Accounting Today
Tax prep franchise Happy Tax has filed a lawsuit against H&R Block in a federal district court in New York, accusing the tax prep chain of false advertising.
Planters Is Advertising in the Super Bowl for the First Time in Over a Decade Adweek
Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to ...
DoubleVerify Buys Leiki in Effort to Protect Brands From Awkward Advertising Moments Adweek
The concept of brand safety is one that members of the public are now largely aware of, with articles in mainstream press publicizing how ad tech can lead to ...
Readers Write: U.S. Rep. Ilhan Omar, e-cigarette advertising, Final Four costs, the harm once brought by women's hats - Star Tribune
Readers Write: U.S. Rep. Ilhan Omar, e-cigarette advertising, Final Four costs, the harm once brought by women's hats Star Tribune
Celebrate a *fresh*, honest voice in Congress.
Advertising network compromised to deliver credit card stealing code ZDNet
AT&T to Advertise on YouTube Again After a Nearly 2-Year Holdout The New York Times
AT&T, one of the biggest advertisers in the U.S., had balked because offensive *content* too often accompanied its ads. Now it says YouTube has addressed the ...
PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star - Daily Star
PS4 News: Sony PlayStation fined MILLIONS for misleading PS Plus advertising | PS4, Xbox, Nintendo Switch News, Reviews and Features - Daily Star Daily Star
SONY is in hot water after a regulatory commission accuses the firm of intentionally misleading customers.
Globe cuts ties with advertising executive The Boston Globe
The Boston Globe has cut ties with its vice president for advertising, Michael Bentley, an executive whose name was removed this week from the paper's ...
A Russian Start-Up Wants to Launch Giant Billboards in Space by 2021 Popular Mechanics
One Russian company has announced a plan to build gigantic billboards in space, lighting up the night sky with advertisements for companies like Coke, ...
First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR) - Fairfield Current
First Midwest Bank Trust Division Sells 180 Shares of Lamar Advertising Co (LAMR) Fairfield Current
First Midwest Bank Trust Division decreased its stake in Lamar Advertising Co (NASDAQ:LAMR) by 3.1% during the 4th quarter, according to the company in its ...
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’ - Fox News
College students slammed for photo advertising ‘Taco Tuesday’ event: ‘Y’all should know better’ Fox News
The Ballard Center at Brigham Young University (BYU) has apologized after two students were called out for a photo advertising a Taco Tuesday event at the ...
Five Ways To Improve Your Social Video Advertising Forbes
According to a prediction by eMarketer, “Advertisers' increasing spend will push mobile's share of total media to 47.9% by 2022.” But despite mobile's position as ...
7 tips to make your small business an Instagram star USA TODAY
Get out your pink paint. Or your coral, or yellow or teal. By the time you finish reading this column, you're going to be painting one wall of your small business a ...
How Twitter Will Ensure Brand Safety For Video Advertisers In 2019 AdExchanger
As Twitter's video ad business grows, so does the amount of user-generated *content* on its platform. The challenge for Twitter, and brands that advertise on it, ...
Pioneering black woman in advertising dies | Agency News AdAge.com
Barbara Gardner Proctor was best known as the founder, in 1970, of the first ad agency owned by an African-American woman.
What Gilette's PC 'toxic masculinity' ad gets wrong about advertising Fox Business
The now-famous Gillette ad scolding men for toxic masculinity — the flavor of the month cause among the politically correct — isn't just a regrettable advertising ...
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities - Marketing Land
Freedive, Amazon’s free video-on-demand service, serves up new video advertising opportunities Marketing Land
IMDb, the Amazon-owned database of TV and movie titles, has launched an ad-supported video-on-demand *service* called Freedive. It is available in the U.S. ...
Opportunity of Multiscreen Advertising Market 2018-2118 RISReport
Multiscreen Advertising market segmented on the basis of suppliers, consumers, drivers, opportunities market challenges, indicators, market risks/restraints, ...
How the Advertising Landscape Will Continue to Evolve in 2019 Adweek
Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry's center of gravity. This shift, along with ...
Two Stafford residents ripped off after advertising items on Craigslist Fredericksburg.com
The Stafford Sheriff's Office is again warning residents to be cautious when selling items online.
As scandals mount, advertisers begin to question Facebook's value NBCNews.com
With yet another revelation about Facebook's past data practices, one ad agency chief finally said enough is enough, while other executives say they are ...
Survey: Amazon will win advertising dollars away from Facebook Recode
Amazon could double its ad revenue among top US ad buyers in the next two years, giving it 12 percent of total ad spending in 2020. Meanwhile, Facebook's ...
AI Is Eating Advertising – And 2019 Will Be Critical For Getting It Right AdExchanger
“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...
Happy Tax Files False Advertising Lanham Act Lawsuit Against H&R Block Business Wire
Happy Tax, the fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax.
Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence - Associated Press
Latest Voter Data Confirms TV's Dominance in Political Advertising with Highest Voter Trust and Influence Associated Press
NEW YORK--(BUSINESS WIRE)--Jan 17, 2019--Today, the Television Bureau of Advertising (TVB) released new polling research from Research Now SSI, ...
How is Roku Making Money Through Advertising? eMarketer
Roku, the David to the connected-TV-device Goliaths (Apple, Amazon and Google), is differentiating itself by expanding its advertising business. The company ...
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? - Philly.com
The medical industry spends $30-billion a year on advertising, but do consumers need what they're selling? Philly.com
Hoping to earn its share of the $3.5 trillion health care market, the medical industry is pouring more money than ever into advertising its products — from ...
What Matters When It Comes To Advertising: Connections Outpace Budget Forbes
Spending more on an advertisement doesn't mean it will resonate with your audience more than a cheaper ad. Instead, it's storytelling that matters, helping to ...
Students from the Department of Marketing and Advertising of the RSUH received the Grand Prix of the educational project “Digital PRactics” - QS WOW News
Students from the Department of Marketing and Advertising of the RSUH received the Grand Prix of the educational project “Digital PRactics” QS WOW News
On December 4 2018, the final phase of the Digital PRactica educational project organized by the Moscow Polytechnic University, YouScan and ONE TOUCH ...
Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work? - RIABiz
Peter Mallouk's Creative Planning launches national TV advertising to challenge wirehouses but will it work? RIABiz
The $36-billion Kansas RIA will make his point with tailors, docs and waiters who have Wall Street attitudes but one expert counsels caution.
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth - Youth Today
Increasing Disparities in Unhealthy Food Advertising Targeted to Hispanic and Black Youth Youth Today
A new report details the troubling practice of minority youth-targeted unhealthy food advertising by dozens of the nation's largest food/beverage companies.
Cannabis oil firm uses NHS-style logo on advertising leaflet to 'exploit the curious and desperate' - Daily Mail
Cannabis oil firm uses NHS-style logo on advertising leaflet to 'exploit the curious and desperate' Daily Mail
A cannabis oil firm is using an NHS-style logo on its advertising leaflet – prompting the Health *Service* to warn against 'misleading' use of the brand.
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019 - MediaPost Communications
OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 01/17/2019 MediaPost Communications
Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know those TV network brands? You should. Millions of viewers across the U.S. are ...
Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions - We are Social Media
Facebook Will Be Extending Its Restrictions On Political Advertising To More Regions We are Social Media
Facebook has announced that new restrictions on political advertising will now be extending to more regions globally.
I saw the future of advertising, and damn is it scary Android Central
The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, ...
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal - Verizon Communications
Verizon Media and Microsoft Expand Partnership with Global Native Advertising Deal Verizon Communications
Today, Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will ...
Advertising Archetypes For Non-Archetypal Holidays Forbes
Not all holidays are alike, nor should they command the same type of marketing. Mat Zucker looks at advertising archetypes for non-archetypal holidays such as ...
Rihanna Sues Father Ronald Fenty for False Advertising, Invasion of Privacy Rolling Stone
Rihanna is suing her father, Ronald Fenty, for false advertising and invasion of privacy, among other charges, claiming he's been improperly using her name to ...
SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard - Business Insider South Africa
SA's advertising regulator is drafting new rules for social media – and they could hit paid social influencers hard Business Insider South Africa
South Africa's Advertising Regulatory Board is proposing strict new rules to regulate social media advertising that brands and influencers will have to follow if ...
The Media’s Post-Advertising Future Is Also Its Past The Atlantic
It's my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming ...
If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste - Paste Magazine
If Gillette Really Cares About Toxic Masculinity, They Would Stop Advertising on Tucker Carlson :: Politics :: Features :: Toxic Masculinity :: Paste Paste Magazine
Credit where it's due: this is a great commercial by Gillette.
Amazon's Cloud and Advertising Businesses Could Lift Profits Motley Fool
Don't overlook these two fast-growing and lucrative revenue streams.
Exposure to sugary breakfast cereal advertising directly influences children's diets - Science Daily
Exposure to sugary breakfast cereal advertising directly influences children's diets Science Daily
Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap ...
The Top Data-Driven Advertising Stories And Trends Of 2018 AdExchanger
2018 was a momentous year for the world of data and advertising. The implementation of GDPR created vast ripples that have obscured digital audiences and ...
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising - Journal & Courier
Bangert: Demolition uncovers ‘Used Cars,’ a relic of downtown Lafayette advertising Journal & Courier
Upper Main Street buzzing about an ad for 'Used Cars,' preserved on a brick wall for more than 70 years, uncovered when old R&M building came down.
‘It will be Google, Facebook and Amazon’: The year in Amazon advertising Digiday
Amazon's advertising business is a brewing industry force, and ad buyers and competing retailers and platforms are only starting to come to terms with its weight ...
Red Lobster Joining The Tucker Carlson Ad Boycott Isn't Good News Forbes
Red Lobster today became the 20th advertiser to quit advertising on Fox News' Tucker Carlson Tonight in the wake of controversial comments its host made ...
'Fortnite' Heads Off Potential False Advertising Trouble With A Free Giveaway Forbes
Epic says confusing wording on a recent Fortnite bundle means that many players are going to be getting a free giveaway soon.
FCK, 99% off, Just Do It: Advertising execs pick their favorite ads of 2018 Fast Company
Award-winning agencies like Wieden+Kennedy, Mother London, Droga5, Joan Creative, Venables Bell & Partners, DDB, and BBH weigh in–and give us a peek ...
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds - Forbes
What 12 Advertising, Marketing And Design Leaders Learned From Their Unconventional Backgrounds Forbes
What do a chef, a basketball player, a tour manager, a carpenter, and an art dealer have in common? Turns out, the early makings of a successful career in ...
It Looks Like Verizon's Online Advertising Project Is a Flop The Motley Fool
The telecom giant's bet on online advertising hasn't worked out, and the company just admitted as much.
Use of competitor's trademark in keyword advertising deemed non-actionable - International Law Office
Use of competitor's trademark in keyword advertising deemed non-actionable International Law Office
The Taipei District Court recently upheld the established case law on companies' use of competitors' trademarks in keyword advertising. In general, the courts ...
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show - AdAge.com
5G tech to enable smart cities, advertising will pay for it | Special: Consumer Electronics Show AdAge.com
An estimated $34 billion will be spent on so-called smart cities by 2020, but taxpayers may not want to foot the entire bill.
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell - Rochester Democrat and Chronicle
Ontario Honda pulls WHEC ads as TV station stands by decision to fire Jeremy Kappell Rochester Democrat and Chronicle
A local car dealership has pulled its advertising from WHEC-TV (Channel 10) following the events surrounding the firing of the station's chief meteorologist.
CES: Top Execs Make Bets on Advanced Advertising Broadcasting & Cable
At the Consumer Electronics Show, top executives from TV networks companies, media agencies and marketers gathered to talk about how to take advantage of ...
Honda's new Dream Drive program comes with big risks Quartz
It seems like no one in the advertising industry wants to be in the ad industry anymore. So why does Honda? At the Consumer Electronics Show (CES) in Las ...
How A Little Science And A Lot Of Shady Advertising Boosted Yeast's Popularity NPR
Nutritional yeast isn't a new health fad — in the 1920s, sales exploded due to the "Yeast for Health" campaign. But bad news about the candida strain affected all ...
The Current Applications Of Artificial Intelligence In Mobile Advertising Forbes
One of the biggest selling points of “AI revolution” across multiple industries is the promise to automate and eliminate low-value business processes. Mobile ...
Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year - Business Insider
Facebook has been on an advertising blitz to fix its reputation, and some publishers have raked in cash from its nightmare PR year Business Insider
The social network quadrupled its ad spending in select news outlets.
Russian company wants to put advertisements in SPACE so they can be seen in the night sky - Daily Mail
Russian company wants to put advertisements in SPACE so they can be seen in the night sky Daily Mail
StartRocket is a Russian company hoping to use Cubesats - briefcase sized spacecrafts - in low-Earth orbit and arranging them in a particular way based on the ...
Woke washing? How brands like Gillette turn profits by creating a conscience The Guardian
The razor brand's new ad is the latest in a wave of campaigns that use a social message to try to sell a product. But cynics aren't buying it.
Analyst Predicts Amazon, Netflix Will Introduce Advertising Model In 2019 Forbes
Amazon and Netflix are likely to introduce advertising sometime later next year, driven by the maturity of the streaming-video market and by increasing advertiser ...
Manatt Adds Nationally Recognized Marketing and Advertising Partner - Manatt, Phelps & Phillips, LLP
Manatt Adds Nationally Recognized Marketing and Advertising Partner Manatt, Phelps & Phillips, LLP
Find out more about Manatt through our press releases, publications, webinars/events and media coverage. Find a list of recent insights below.
Hulu Will Start Offering ‘Attribution’ Measures for Advertisers Variety
Hulu is the latest media outlet to start offering so-called 'attribution' measures that try to gauge whether ads spurred consumer action.
Cigarette advertising before smoking was officially bad for your health NEWS.com.au
It's difficult to believe that there was a time, not so long ago, when people were led to believe smoking was safe — it could even be 'refreshing' for your lungs.
CBS’ Ratings Deal With Nielsen Expires, Complicating Network’s Advertising Buys Adweek
A day and a half after CBS and Nielsen's contract expired, the companies still haven't agreed on a new deal—and buyers told Adweek they are trying to ...
Here are our 10 most popular media and advertising stories of 2018 INSIDER
2018 was a tumultuous year in media and advertising, and our biggest Business Insider Prime stories are a reflection of that. There were articles about Verizon ...
Sharing Data for Deals? More Like Watching It Go With a Sigh The New York Times
Tech companies say consumers prefer being shown ads that are relevant to them. But a professor's research shows they trade data for those ads not because of ...
5 things we learned about AT&T’s media and advertising business in 2018 Digiday
When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, ...
Another Sex Toy Company Says MTA Advertising Jerked Them Around Bedford + Bowery
(image courtesy of Dame Products). These days, trains are delayed often enough for you to get a good look at whatever advertisements emblazon the subway ...
Lamar Advertising Company CFO Keith Istre to retire WAFB
Lamar Advertising Company announced on Wednesday its Chief Financial Officer, Keith Istre, will retire later this year.
This Russian startup wants to put billboards in space. Astronomers ar Astronomy Magazine
Orbital Display is a Russian startup's effort to bring billboard advertisements to low-earth orbit using a grid of tissue box-sized satellites called CubeSats.
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue - Digiday
After GDPR, The New York Times cut off ad exchanges in Europe — and kept growing ad revenue Digiday
The New York Times shortly tested re-introducing open-exchange programmatic ad buying last fall but didn't pursue it.
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads - Digiday
‘So much questionable content’: Advertisers want better brand-safety tools for Facebook video ads Digiday
Facebook is developing a brand-safety tool for advertisers to more easily manage blocking publishers and video creators from ad campaigns.
Tron Is Planning A Partnership With Mobile Ad Giant Kiip In The Near Future In The Decentralized Online Advertising - Oracle Times
Tron Is Planning A Partnership With Mobile Ad Giant Kiip In The Near Future In The Decentralized Online Advertising Oracle Times
The Tron foundation seems to be gathering more and more essential partnerships. Tron says that Brian Wong, Kiip CEO is planning a collaboration with them.
Smith Advertising founder sentenced to maximum 5 years The Fayetteville Observer
TAMPA — The founder of an advertising agency that defrauded investors in Sarasota and elsewhere out of $63 million was sentenced Friday to five years in ...
5 resolutions for programmatic advertising in 2019 | Opinion AdAge.com
In our industry, the end of the year is a time for R&R — not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time ...
How Instagram is making outdoor advertising better IRL Fast Company
1 in 4 Americans has posted an image of an outdoor ad to the platform, according to Nielsen–and the industry is taking notice.
Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off - Digiday
Cannes in the Desert: Advertising, media execs head to CES for the industry’s annual kick-off Digiday
This article appears in the latest issue of Digiday magazine, a quarterly publication that is part of Digiday+. Members of Digiday+ get access to exclusive *content*, ...
What Amazon Advertising’s big 2018 advancements will mean for 2019 Marketing Land
It's easy to over hype things, but 2018 will be remembered as a momentous year for Amazon's advertising business. It is estimated to now be the third-largest ad ...
From WhatsApp to Alexa : why the ad-free era is over The Guardian
As we grow wiser to marketing, advertisers are finding new ways and places to plug products.
Carnival Cruise Line takes advertising campaign to the Southern California skies - Long Beach Press Telegram
Carnival Cruise Line takes advertising campaign to the Southern California skies Long Beach Press Telegram
Carnival Cruise Line is taking to the air to promote its latest development on the water. The Carnival AirShip, with the message #ChooseFun on its side, flew ...
Tucker Carlson's Advertisers Haven't Returned Hollywood Reporter
Fox News' 'Tucker Carlson Tonight' hit a new low of 19 advertisements on Thursday night, down about half from before he said on Dec. 13 that immigration ...
Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot GuruFocus.com
Pringles Returns To Super Bowl Advertising With New 'Flavor Stacking' Spot, Stocks: NYSE:K, release date:Jan 17, 2019.
Advertising and academia are controlling our thoughts. Didn’t you know? The Guardian
By abetting the ad industry, universities are leading us into temptation, when they should be enlightening us, says Guardian columnist George Monbiot.
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How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser.
Electronic Reader Board
Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world.
Cable Ads 5 Bucks!
Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.
Imaging Isn't Everything
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
Creating a Winning Logo
Creating a logo to get you noticed. When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention.
Why People Fail in Mail Order
Mail order is a very complicated business. Every phase must be planned, analyzed and tested.
Bad Seduction - Advertising Techniques That Don't Work
I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
Electronic Display Signs
Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations.
Choosing a Classified Website and creating your advertisements. The internet has opened a vast number of doors for people to market their products and services.
How You Measure Yourself Is How You Motivate Yourself
One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead.
Fax Broadcast Services Get Your Message to Millions
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time. It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.
Double Your Sales Potential With Double-sided Business Cards
Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out.
Internet Advertising: How To Use The Golden Rule To Enrich Yourself.
What is the golden rule of internet advertising? Give, so you may receive. It is as simple as that.
Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers
It is getting harder daily to generate traffic. And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors.
Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page
Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages.
What Makes Advertising Successful?
MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Promote yourself on radio for free
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.
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