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  Advertising Information:

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.


The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing. So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent.

Creating a Winning Logo

Creating a logo to get you noticed. When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention.

Promotional Vehicles

It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle? A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.

Why Your Ad Failed

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really..

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company.

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The Headline; The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The Truth in Advertising

Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Wed. March / 21 / 2018

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BBC News

Should social media stars face tougher advertising rules? - BBC News
BBC News
Social media stars could face tougher rules on advertising in posts, the regulator has said. The Advertising Standards Authority said online ads, such as those on Instragram, should be "obviously recognisable" but that some users with big followings ...

and more »

Bitcoin Magazine

What Big Tech's Ban Might Mean for Cryptocurrency Advertising
Bitcoin Magazine
Following Facebook's lead, Google has announced it will ban all cryptocurrency advertising on its platforms by June 2018. This restriction applies to all Google-owned platforms including YouTube and any websites where Google sells digital ad space. On ...
Twitter to prohibit range of cryptocurrency adsSky News

all 22 news articles »

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
The ad agency model continues to be under threat from management consultancies, which claim that they can meet the needs of modern CEOs and CMOs by integrating traditional creative with business and tech strategy far better than classic ad agencies can ...

and more »


Facebook's Data Predicament Isn't Likely to Affect Advertising on Instagram
Katy Lucey, team lead of paid social at digital marketing agency Elite SEM, said that at least for now, advertising won't be affected on either Facebook or Instagram. “Facebook and Instagram are basically one and the same from an advertising ...

and more »

Dairy Herd Management

a2 Milk Starts First National Advertising Campaign in US
Dairy Herd Management
“a2 Milk products have the ability to change people's lives and this national advertising is the next step in creating awareness of the a2 Milk products and their benefits.” Founded in 2000, a2 Milk is marketed as an alternative to other milks ...

Digital Trends

Twitter joins Facebook and Google in banning cryptocurrency advertising
Digital Trends
Cryptocurrency is having a tough time lately, with extreme volatility in its value and issues around fraud and abuse in cryptocurrency exchanges given it a bad name and causing governments and private organizations to take steps to limit its impact ...
Twitter Follows Facebook and Google, Will Ban Cryptocurrency Advertising in Two WeeksCoinJournal (blog)
Twitter Reportedly Joins Rivals in Banning Advertising for CryptosFinance Magnates
Twitter is joining Facebook and Google in banning cryptocurrency advertisementsRecode
Money Morning -Facebook -Sky News -Google Support
all 151 news articles »


How Change Blindness Diminishes Advertising Effectiveness
So, what's this got to do with advertising? Everything. Imagine you're a marketer at a Fortune 500 retailer running high-performance remarketing campaigns to promote previously viewed products alongside AI-powered product recommendations. And what if ...

Senate approves $6.8 million to expand WEDC advertising campaign
Senate Minority Leader Jennifer Shilling, D-La Crosse, and Sen. Jon Erpenbach, D-Middleton, talk during the Senate session on Tuesday. Shilling called a bill to spend $6.8 million to attract millennials to the state a "waste." STEVE APPS, STATE JOURNAL ...

and more »


Sacramento man suing Pabst Blue Ribbon for false advertising, after previously suing 21st Amendment
"It's the water." The simple slogan, heavily utilized by Pabst Blue Ribbon for its Olympia beer, suggests the ingredient's important effect on the overall taste of the lager. But if you ask Brendan Peacock, a Sacramento man with ostensibly high ...


Decentralized Advertising Ecosystem Bigbom Eco Launches its ICO on April 10
However, through their experience in the advertising industry the team behind Bigbom Eco realized that although the industry size has increased tremendously, buyers and sellers are still having to deal with the same problems as in its infancy. There is ...

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