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Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.

Womentisements

The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing. So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent.

Creating a Winning Logo

Creating a logo to get you noticed. When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention.

Promotional Vehicles

It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle? A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.

Why Your Ad Failed

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really..

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company.

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The Headline; The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The Truth in Advertising

Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Sun. July / 22 / 2018

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Parkersburg News

Northcraft, Miller take on new advertising roles with newspapers
Parkersburg News
Photo by Jeff Baughan Lisa Northcraft, right, is the newly appointed advertising director of The Parkersburg News and Sentinel and The Marietta Times. Mary Jo Miller, left, is the newly appointed advertising manager for The Parkersburg News and ...



Forbes

Why Blockchain Could Be The Downfall Of YouTube Advertising
Forbes
With recent announcements showing that teenagers are now watching an hour a day of YouTube, you might think that this is huge news for the advertising industry. A captive audience stuck between ad breaks should be every advertiser's dream yet instead, ...



Senior Analyst Advertising Effectiveness and Modeling
mediabistro.com
The Senior Analyst of Advertising Effectiveness and Modeling at NBCU will be a key member of the NBCU Ad Sales Insights and Measurement team. S/he will work closely with the Senior Director of Advertising Effectiveness and Optimization who drives the ...



Business Insider

Amazon to give Facebook, Google run for their money in advertising ...
Business Insider
BI PRIME: Amazon may be one of the quietest companies in the world, but marketers can't stop talking about the company's advertising business that's full of ...

and more »


Northcraft, Miller take on new advertising roles
Marietta Times
Northcraft started in advertising with the newspapers' parent company in 1997 as an ad representative with the Tyler Star News before becoming the advertising manager of the Star News and the Wetzel Chronicle. In 2006, The Green Tab was added under ...



Staff made the right call in advertising imbroglio
Chilkat Valley News
Standing on the back deck of the F/V Wildfish in Bristol Bay last week, CVN advertising director Jasmine Taylor told me she was cutting out marijuana advertisements out of 300 odd editions of last week's CVN after staff from the post office warn... For ...



Amazon advertising is working directly with brands now, cutting out ad agencies
Digiday
Amazon is increasingly working directly with brands on advertising deals. Amazon has always had a robust direct line to brands via an application programming interface for Amazon Marketing Services, the part of its ad business that includes self-serve ...



Financial Times

Advertising Groups Face a Costly Fight To Regain Trust
Wall Street Journal
In response to advertisers' complaints, Twitter last week purged millions of fake followers. Unilever , the world's second-largest marketer after Procter & Gamble , said alongside results Thursday that it stepped up spending on ads in the half-year ...
Advertising group Publicis sees shares fall 9% on sales drop ...Financial Times

all 44 news articles »


Marshfield Mail

New advertising leader onboard
Marshfield Mail
Earlier this decade, Honeycutt was advertising director and eventually publisher for newspapers in the Tulsa area that were under common ownership with the five papers he now joins. He and the advertising executives for the Missouri papers already know ...



Adweek

How AI Is Making Advertising More Efficient and Consumer-Focused
Adweek
In this war, they are little more than innocent bystanders forced to wade through disingenuous attempts at engagement and bombarded with disruptive advertising that serve little purpose other than getting in the way of the content they actually want to ...


Google News

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