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Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of my friends. I asked them to put the mail that they do not open or read in a specific trash bag.

Womentisements

The unnecessary and extensive use of female models in advertisements is common not only in America & Europe, but also in Pakistan and rest of the world. Women are used to sell everything from cars to cigarettes.

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you.

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing. So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you.

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can increase response from 25 to 100 percent.

Creating a Winning Logo

Creating a logo to get you noticed. When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention.

Promotional Vehicles

It is difficult to miss a Hummer, but how many companies could afford to run one to promote their business? The answer is, of course, very few and it is doubtful whether GM's overgrown offspring would be the most suitable promotional vehicle for many of them. What then are the alternatives and how could businesses benefit from using a vehicle as an advertising medium? What is a promotional vehicle? A promotional vehicle is a car, truck or SUV with purpose-designed adhesive vinyl graphics applied to its exterior, promoting a business or one of its products or services.

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!" doesn't actually tell them anything.

Why Your Ad Failed

So you spent good money on an ad, put it in a magazine or newspaper, and waited patiently for phone calls that didn't materialize. You're upset: you feel that you've wasted money and time, and now you're convinced that advertising doesn't work.

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will be able to collect a bag full of advertising specialties, or giveaway items all designed to promote. But look a little more closely.

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable money in advertising? Well how about if I showed you a way to remove this fear and you know that you would be able to spend money advertising KNOWING you would get a return? Is that a valuable lesson? Course it is! So, how do you do it? The answer is testing! It's simple really..

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company.

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The Headline; The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.

The Truth in Advertising

Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Mon. December / 18 / 2017

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AdAge.com

Why Partnerships Are as Important as Ever in Advertising
AdAge.com
Looking around the ad industry these days it's easy to get discouraged. Advertising, once a mighty cultural force, is not that today. It's a hard reality that advertising has become a series of pop-up ads and annoyances that disrupt and even ruin our ...



BBC News

Advertising Standards considers inquiry into Amazon Prime
BBC News
Amazon's promise of next-day deliveries could be investigated amid customer complaints that it is failing to meet that pledge. The UK Advertising Standards Authority (ASA) is considering whether to launch a formal inquiry into Amazon. The firm's top ...
Amazon Prime may be investigated after late delivery complaintsBusiness Insider
Advertising authority considers complaints over Amazon Prime delivery timesThe Independent
Amazon Prime faces probe over Christmas delivery failures as customers say they have waited FOUR DAYS for their ...Daily Mail
Drapers -The Guardian -The Sun
all 72 news articles »


AdExchanger

The Path Toward Standardization In OTT Advertising
AdExchanger
For example, Nielsen and comScore are making more headway in providing reach, frequency and GRP measurement for OTT at the campaign level. But despite great progress, our industry will need to drive toward standardization for OTT advertising to truly ...



Nieman Journalism Lab at Harvard

Honesty in advertising
Nieman Journalism Lab at Harvard
Taking ideologies to action: We're entering an era of advertising honesty. It is time to be truthful in what the value and experience should be and have media companies invest in the ability to facilitate and lead by example. We are actively ...



HuffPost

The Best Murmurs of Advertising
HuffPost
'Tis the season for mass consumerism, but it's also the season where some brands take stock of what it means to be human and how their brand fits into those basic human conditions. I've always defined brands this way — the product is what a person ...



Mobile Marketing Watch

The Advertising ID Consortium Announces New Member Companies
Mobile Marketing Watch
Ahead of the weekend, The Advertising ID Consortium — the open identity solution for the digital advertising ecosystem — announced new platform partners that have agreed to join the Consortium in addition to the three founding members — AppNexus ...



New York Times

Netflix and Spotify Ask: Can Data Mining Make for Cute Ads? - The ...
New York Times
Netflix and Spotify have turned their users' habits into marketing campaigns to the delight of some. But not everyone.

and more »


MarketingProfs.com

The Advertising Media That Consumers Trust Most
MarketingProfs.com
Consumers in the United States say television and print are the advertising mediums that they trust most, according to recent research from Clutch. The report was based on data from a survey of 1,030 consumers in the United States who had seen or heard ...



Talking New Media

2017's four biggest moments in digital advertising
Talking New Media
All this week TNM will feature guest columns reviewing the 2017 year in digital media or looking forward towards 2018. This first contribution is from Jennifer Flanagan, VP of Marketing at Adtaxi, the digital marketing and advertising firm. Advertising ...



Washington Times

War on Trump: Major advertisers plunge into politics
Washington Times
The influential advertising-trade association 4A's released earlier this year a survey that found that 58 percent of Americans frown when established commercial brands “get political” and take sides on complicated issues. “Consumers are not looking to ...


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