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So you've decided to run a print ad in your local newspaper. The
paper may have even told you they could produce the artwork for
you if you just tell them what should be in the ad.
Advertising and promoting your business is expensive, so it's
important to get the most from your advertising budget. That
means understanding how to get the most from your ad agency or
1. Spend money on decent quality business cards.
For Everyone Who Has Ever Struggled Sorting Out Benefits From
Features - "SWAT Them!" SWAT is not actually an acronym. It is a
compaction of the question "so what?" You see, one of the biggest
problems that even experienced copywriters and marketers fall
into is being clear on what benefits their product or service
actually delivers to their customers.
Let's face it - most brochures go straight into the bin. But if
you know the big mistake to avoid, as well as the secret to make
people keep your brochure - and read it, over and over again -
I got another one of those calls the other day..
Oh Grand and Glorious Southern Guru, I am perplexed. What ails
thee, my pea brained little grasshopper? My sleep has been short,
my walls have been climbed, my hair has been pulled.
The big news on Wall Street last year was the initial public
offering of Internet search engine Google. If you were a visitor
from another planet, you might be asking yourself, What big,
sophisticated, high-technology company is behind the success of
Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP,
Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or
Siemens? Of course not.
Using flyers is one commonly overlooked method of advertising
offline. Flyers are extremely easy to create.
I promise you'll be able to finish this article before you finish
the first half of your PBJ. Are you sitting down? Good.
Media Planning for Smarties: You say you're ready to advertise. How
are you going to choose whether to place your ad in the local
newspaper or a national magazine? Why not do a radio spot or
place a banner ad on a related company's website? Understanding
the benefits and pitfalls of these different forms of media will
help you get the most out of your advertising budget.
The single easiest way to increase sales is to look professional.
People believe what they see.
You labor long and hard trying to create the perfect advertising
piece but only about 20% of your copy is going to get read. The
rest will simply be scanned.
Your print ads should do more than just get noticed. Their job is
to bring you business, and if all they do is lay around and
attract attention, they're no different from the lazy employee
who does nothing all day but look busy.
One of the main problems people find with marketing, is the
actual selling. How can you create ads which sell? Well there are
tons of articles, and pay for e-books to help you create ad copy,
but there is a free and easy way to create your own ads which
sell, sell sell.
Additional articles from
the Advertising Information Channel:
15 | 16 |
news and reports resources updated Mon. June / 18 / 2018
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