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Broadcasting & Cable
T-Mobile Buys Into Fox's New Advertising JAZ
Broadcasting & Cable
The advertisers in the first JAZ pod were M&Ms and T-Mobile and in the second one were spots from T-Mobile and Amazon. There were promos for Fox shows and the Major League Baseball playoffs in the middle of those JAZ pods. Bob's Burgers ended at ...
Outdoor Advertising Is Conquering. Why Aren't You Using It?
To catch the eyes of pixel-jaded consumers, creative brands are taking it outside.
Outdoor Advertising Is Conquering. Why Aren't You Using It?
Outdoor Advertising Market 2018 Key Manufacturers, Revenue, Gross Margin with Its Important Types and Application
Internet Advertising Market 2022 Industrial Chain, Sourcing Strategy and Downstream Buyers
Advertising Week (And More) 2018: What Did We Learn?
Advertising and media industry cognoscenti gathered in New York last week for the annual Advertising Week gabfest, with even more than the usual contrast of burgeoning optimism and environmental agita. For every onstage utterance that “there's never ...
WWBT NBC12 News
State set to start Medicaid expansion advertising effort
WWBT NBC12 News
RICHMOND, Va. (AP) - The state agency overseeing Medicaid expansion in Virginia is set to roll out an advertising campaign seeking eligible patients in the next two months. The Daily Press reports the Department of Medical Assistance Services has set ...
State Set to Start Medicaid Expansion Advertising Effort | Virginia ...
Virginia Medicaid director: 'Tremendous need to get the word out' before expansion
Al Jazeera America
Native advertising: The new business behind the news business ...
Al Jazeera America
Many news outlets produce branded content on behalf of corporate clients that looks and feels like journalistic content.
What you need to know in advertising today
It may also be able to help brands create emotionally intelligent ads. A suite of big name marketers like Microsoft and Gap have started relying on AI to optimize the content of their ads, tapping into ad tech startups like Persado to generate ...
Chris McHugh on linking an advertising message with the right medium
McHugh, whose company creates advertising campaigns that run on print, display, social media and search engine media, added that the various formats evolved in a variety of ways that offer new benefits and challenges. For example, video advertising can ...
Our new video feature: How political advertising is changing
Welcome to our new video feature, which we'll be doing once a week between now and election day. I'll be examining themes and trends in the current crop of campaign ads, to show how candidates are presenting themselves and how things have changed.
Pantene in Japan Launches New Advertising Campaign Called "#Freedom in Job-Hunting," Leveraging Real ...
KOBE, Japan, Oct. 15, 2018 /PRNewswire/ -- Pantene in Japan, a hair-care brand established in 1945 by Procter & Gamble (P&G) Japan K.K., has launched an advertising campaign to encourage students to show what they really are with confidence in ...
Forecast 2019 Goes “Inside Advertising”
Are advertising agency executives beginning to rethink traditional media and appreciate its known delivery, reach, and measurements? Is radio on the verge of a rebirth? That will be one of the topics addressed as Forecast 2019 Co-Chair Caroline Beasley ...
ADVERTISING RELATED ARTICLES:
7 Questions to Ask Before You Advertise
Most business owners and managers keep a fairly close eye on their marketing budgets. And nothing throws a budget out of whack faster than advertising.
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can? Tone it down.
How To Track Your Advertising Like A Hawk
Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple! Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.
Giorgio Armani: A Persuasive Campaign
Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.
Business Cards: Why Waste Valuable Space?
So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later.
Custom LED Display
Custom LED Display, as the name specifies, facilitate control anything with any message that you can think of, from hours of operation to daily specials. These are used by almost all industries like factory, banks, airports, universities, libraries, and many others.
How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive.
16 Ways to Make Your Business Cards Unforgettable
Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.
Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color.
Media, the Internet, Yellow Pages, and Your Business
If you are reading this article, chances are you could use a little extra money. With the advent of the internet and the migration of advertising dollars from print to electronic (and this time, it's the real thing, I swear! Not one of those 1999 tech busts!.
What's The Frequency?
The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree.
Create A Killer Brochure: 9 Steps to the Perfect Piece
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.
Developing a Formal Brand Messaging Document
Ensure everyone in your company sings from the same sheet of music when it comes to communicating a consistent brand message. Imagine one of your customers calling six different people in your company.
Pros and Cons of Establishing an In-House Ad Agency
There have been several ads promoting books and reports on this subject, or included as part of the contents in several mail-order books stating: "SAVE UP TO 17% ON ALL YOUR ADVERTISING" It's legitimate, practical and effective, but like so many other promises, there are pros and cons involved. The pros are fairly obvious.
The Skinny on Billboards
Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.
Unlock The Power Of Online Groups
Yahoo Groups: I see countless marketers on shoestring budges turn to traffic exchanges for free traffic. If they would spend the time creating online groups rather than clicking for traffic they would see much more quality traffic.
Non-profit Coupon Books and Coupon Mailers for Small Businesses
Many groups like the Chamber of Commerce, ASB at the local high school, etc. will ask if their members can get a discount if they shop in your store or use your service.
Graphical LED Display
Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities.
When Advertising Wears Out
One of the challenges facing marketers is determining the most effective level of advertising exposure for a brand, while maintaining a given budget. Conceptually, the media planner could choose continuous advertising (even exposures spread over a period of time) or follow a strategy of pulsing ("on" for some months and "off" for others).
Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.
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