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Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards.

For All Those People Who Struggle With Benefits and Features


For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.

Double the Effectiveness of Your Company Brochure


Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.

Worn Out Brochure Design Is Keeping Small Business Owners Down


I got another one of those calls the other day..

Is Advertising Art?


Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my pea brained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.

Advertising Agency In Boston: Tips and Tricks


The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not.

Using Flyers to Advertise Your Online Business


Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create.

A Lunchtime Lesson on Print Advertising


I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.

Media Planning: Smart Choices for Your Success


Media Planning for Smarties: You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Small Business Image


The single easiest way to increase sales is to look professional. People believe what they see.

Advertising Copy: What's Really Important?


You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned.

How To Write Ads That Get Response


Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.

How to Create Ads that Sell with Little Effort


One of the main problems people find with marketing, is the actual selling. How can you create ads which sell? Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Sat. April / 21 / 2018

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We're in the Uncanny Valley of Targeted Advertising - EFF

EFF

We're in the Uncanny Valley of Targeted Advertising
EFF
Mark Zuckerberg, Facebook's founder and CEO, thinks people want targeted advertising. The “overwhelming feedback,” he said multiple times during his congressional testimony, was that people want to see “good and relevant” ads. Why then are so many ...
Facebook's rep has taken a hit from the Cambridge Analytica scandal — but its ad business hasn'tBusiness Insider

all 263 news articles »

Alphabet's Strength In Core Advertising To Continue To Drive Revenues, Profits - Forbes

Forbes

Alphabet's Strength In Core Advertising To Continue To Drive Revenues, Profits
Forbes
Alphabet is scheduled to announce its Q1 earnings on Monday, April 23. The company has reported strong growth in revenues in recent years, driven by Google's core search advertisement business. Advertising on Google's own platforms, or Google ...

and more »

P&G Ends its YouTube Advertising Boycott, But With a Catch - Bloomberg

Bloomberg

P&G Ends its YouTube Advertising Boycott, But With a Catch
Bloomberg
Google gave marketers more control over where and how they run ads on YouTube. In January, it introduced a sweeping set of changes, including a pledge to manually review every ad in Google Preferred, a pricier collection of more popular videos. P&G ...
P&G ends its YouTube boycott after more than a yearAdAge.com
P&G resumes advertising on YouTube after 1-year pauseCincinnati Business Courier
Exclusive: YouTube ran ads from hundreds of brands on extremist channelsCNNMoney
Fortune -YouTube Creator Blog -MarketWatch -Baltimore Sun
all 51 news articles »

Kaspersky calls out Twitter over advertising ban in letter - CNET - CNET

CNET

Kaspersky calls out Twitter over advertising ban in letter - CNET
CNET
In an open letter, Eugene Kaspersky criticizes Twitter's CEO and reveals that his Russia-based cybersecurity firm has been banned from advertising on the social network.
Kaspersky Lab Chief Says Company Banned From Advertising On TwitterRadioFreeEurope/RadioLiberty
Twitter Bans Kaspersky From Advertising on the Platform Citing DHS BanBleepingComputer
Kaspersky banned from advertising on Twitter over security fearsTelegraph.co.uk
StreetInsider.com -Wccftech -Homeland Security -Kaspersky Lab
all 30 news articles »

Ford to Seek Bids for Parts of Advertising Business, Dealing Blow to WPP - Wall Street Journal

Crain's Detroit Business

Ford to Seek Bids for Parts of Advertising Business, Dealing Blow to WPP
Wall Street Journal
“We are going to place some portions of our advertising business up for bid with other agencies, including WPP, beginning in the coming weeks. No decisions have been made.” “We value the talented and creative women and men at WPP,” the spokesman added ...
Ford Motor to review some WPP-held advertising businessSeeking Alpha

all 8 news articles »

Inside ESPN's content and advertising partnership with Cycle - Digiday

Inside ESPN's content and advertising partnership with Cycle
Digiday
On April 22, ESPN will air a 7-minute documentary short titled “The Six Day Race: The Story of Marshall 'Major' Taylor” on TV. The short, which was released online on April 18, profiles the first black athlete to win a world championship in competitive ...


YouTube may be surprise winner in its own latest advertising mess ... - Business Insider

Business Insider

YouTube may be surprise winner in its own latest advertising mess ...
Business Insider
BI PRIME: YouTube has found itself in yet another brand-safety mess. Here's how it could actually help the Alphabet-owned video giant.

and more »

Junk food TV advertising likely highest when kids are watching, study says - ABC News

ABC News

Junk food TV advertising likely highest when kids are watching, study says
ABC News
A new study in Australia looked at how much junk food advertising kids were exposed to and the numbers were staggering. Food advertising can directly affect the types of foods that children actually eat, The World Health Organization has said. To ...

and more »

What you need to know in advertising today - Business Insider - Business Insider

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
Last year, when McDonald's was looking for a fun way to support a promotion for $1 cold beverages, it decided to test augmented reality ads on Snapchat designed to drive people to its restaurants. The campaign resulted in a surge in revenue that was ...

and more »

Brave Partners with the Dow Jones Media Group to Disrupt Online ... - The Merkle

The Merkle

Brave Partners with the Dow Jones Media Group to Disrupt Online ...
The Merkle
A lot of different goals can be achieved through digital currencies, blockchain technology, and innovation. In the case of the Brave browser, a lot of positive changes are happening as we speak. For this team, it is of the utmost importance to get as ...

and more »

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