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Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards.

For All Those People Who Struggle With Benefits and Features


For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.

Double the Effectiveness of Your Company Brochure


Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.

Worn Out Brochure Design Is Keeping Small Business Owners Down


I got another one of those calls the other day..

Is Advertising Art?


Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my pea brained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.

Advertising Agency In Boston: Tips and Tricks


The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not.

Using Flyers to Advertise Your Online Business


Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create.

A Lunchtime Lesson on Print Advertising


I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.

Media Planning: Smart Choices for Your Success


Media Planning for Smarties: You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Small Business Image


The single easiest way to increase sales is to look professional. People believe what they see.

Advertising Copy: What's Really Important?


You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned.

How To Write Ads That Get Response


Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.

How to Create Ads that Sell with Little Effort


One of the main problems people find with marketing, is the actual selling. How can you create ads which sell? Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.

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Additional articles from the Advertising Information Channel:
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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Sun. October / 22 / 2017

The advertising industry has been living a lie - Business Insider - Business Insider

Business Insider

The advertising industry has been living a lie - Business Insider
Business Insider
COMMENTARY: Brands have deluded themselves into believing the dream of 'the long tail.' Yet the idea of blasting ads on thousands of sites makes little sense.

and more »

Cindy Gallop Asks for 'Harvey Weinsteins of Our Industry' to be Exposed -- and People Are Answering - AdAge.com

AdAge.com

Cindy Gallop Asks for 'Harvey Weinsteins of Our Industry' to be Exposed -- and People Are Answering
AdAge.com
Diversity advocate Cindy Gallop, who issued a call to action on Facebook earlier this week for advertising professionals to speak up about sexual harassers in the industry, says she has been inundated with emails "telling truly appalling stories from ...

and more »

Pinterest opens up search advertising in its Ads Manager ... - TechCrunch

TechCrunch

Pinterest opens up search advertising in its Ads Manager ...
TechCrunch
Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers..

and more »

Five Keys To Achieving Positive Return On Advertising Spend With Facebook - Forbes

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


10 Questions You to Need to Ask Your Advertising Data Provider - AdAge.com

AdAge.com

10 Questions You to Need to Ask Your Advertising Data Provider
AdAge.com
In marketing and advertising, the value of customer data can't be overstated. However, despite data being ubiquitous in digital marketing today, both brand marketers and agency buyers are skeptical about the transparency and effectiveness of the data ...


What you need to know in advertising today - Business Insider - Business Insider

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
People are doing whatever they can to avoid TV ads. Fox wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new ...

and more »

Leading Brand CMOs To Erin Andrews: Women Power Advertising ... - AdAge.com

AdAge.com

Leading Brand CMOs To Erin Andrews: Women Power Advertising ...
AdAge.com
Erin Andrews interviewed leading CMOs at WHOSAY's ANA Masters pop up studio about their visions for the future of marketing and advertising.

and more »

The Trouble With Digital Advertising - The Business of Fashion

The Business of Fashion

The Trouble With Digital Advertising
The Business of Fashion
Marketers are following consumers online, but digital advertising presents a host of problems for fashion brands. An Instagram feed advert, an Instagram Stories advert, and a Facebook feed advertisement | Sources L-R: Instagram, Instagram, Facebook.


Advertising agency clients don't want all-white teams telling them how to run global campaigns - CNBC

CNBC

Advertising agency clients don't want all-white teams telling them how to run global campaigns
CNBC
The days when white, male, middle-class teams of ad men would run marketing campaigns are now firmly the domain of the 1960s-set TV show Mad Men, according to U.K. advertising industry heads. The U.K.'s Advertising Association (AA) has this week ...


Lawmakers Introduce 'Honest Ads Act' to Govern Online Political ... - Gizmodo

Gizmodo


Google News

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