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Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards.

For All Those People Who Struggle With Benefits and Features


For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.

Double the Effectiveness of Your Company Brochure


Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.

Worn Out Brochure Design Is Keeping Small Business Owners Down


I got another one of those calls the other day..

Is Advertising Art?


Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my pea brained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.

Advertising Agency In Boston: Tips and Tricks


The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not.

Using Flyers to Advertise Your Online Business


Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create.

A Lunchtime Lesson on Print Advertising


I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.

Media Planning: Smart Choices for Your Success


Media Planning for Smarties: You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Small Business Image


The single easiest way to increase sales is to look professional. People believe what they see.

Advertising Copy: What's Really Important?


You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned.

How To Write Ads That Get Response


Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.

How to Create Ads that Sell with Little Effort


One of the main problems people find with marketing, is the actual selling. How can you create ads which sell? Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Mon. October / 15 / 2018

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T-Mobile Buys Into Fox's New Advertising JAZ - Broadcasting & Cable

Broadcasting & Cable

T-Mobile Buys Into Fox's New Advertising JAZ
Broadcasting & Cable
The advertisers in the first JAZ pod were M&Ms and T-Mobile and in the second one were spots from T-Mobile and Amazon. There were promos for Fox shows and the Major League Baseball playoffs in the middle of those JAZ pods. Bob's Burgers ended at ...


Outdoor Advertising Is Conquering. Why Aren't You Using It? - Entrepreneur

Entrepreneur


Advertising Week (And More) 2018: What Did We Learn? - Forbes

Forbes

Advertising Week (And More) 2018: What Did We Learn?
Forbes
Advertising and media industry cognoscenti gathered in New York last week for the annual Advertising Week gabfest, with even more than the usual contrast of burgeoning optimism and environmental agita. For every onstage utterance that “there's never ...

and more »

State set to start Medicaid expansion advertising effort - WWBT NBC12 News

WWBT NBC12 News

State set to start Medicaid expansion advertising effort
WWBT NBC12 News
RICHMOND, Va. (AP) - The state agency overseeing Medicaid expansion in Virginia is set to roll out an advertising campaign seeking eligible patients in the next two months. The Daily Press reports the Department of Medical Assistance Services has set ...
State Set to Start Medicaid Expansion Advertising Effort | Virginia ...U.S. News & World Report
Virginia Medicaid director: 'Tremendous need to get the word out' before expansionDaily Press

all 23 news articles »

Native advertising: The new business behind the news business ... - Al Jazeera America

Al Jazeera America

Native advertising: The new business behind the news business ...
Al Jazeera America
Many news outlets produce branded content on behalf of corporate clients that looks and feels like journalistic content.

and more »

What you need to know in advertising today - Business Insider

Business Insider

What you need to know in advertising today
Business Insider
It may also be able to help brands create emotionally intelligent ads. A suite of big name marketers like Microsoft and Gap have started relying on AI to optimize the content of their ads, tapping into ad tech startups like Persado to generate ...

and more »

Chris McHugh on linking an advertising message with the right medium - Westfair Online

Westfair Online

Chris McHugh on linking an advertising message with the right medium
Westfair Online
McHugh, whose company creates advertising campaigns that run on print, display, social media and search engine media, added that the various formats evolved in a variety of ways that offer new benefits and challenges. For example, video advertising can ...


Our new video feature: How political advertising is changing - Washington Post

Washington Post

Our new video feature: How political advertising is changing
Washington Post
Welcome to our new video feature, which we'll be doing once a week between now and election day. I'll be examining themes and trends in the current crop of campaign ads, to show how candidates are presenting themselves and how things have changed.


Pantene in Japan Launches New Advertising Campaign Called "#Freedom in Job-Hunting," Leveraging Real ... - Markets Insider

Pantene in Japan Launches New Advertising Campaign Called "#Freedom in Job-Hunting," Leveraging Real ...
Markets Insider
KOBE, Japan, Oct. 15, 2018 /PRNewswire/ -- Pantene in Japan, a hair-care brand established in 1945 by Procter & Gamble (P&G) Japan K.K., has launched an advertising campaign to encourage students to show what they really are with confidence in ...

and more »

Forecast 2019 Goes “Inside Advertising” - Radio Ink

Radio Ink

Forecast 2019 Goes “Inside Advertising
Radio Ink
Are advertising agency executives beginning to rethink traditional media and appreciate its known delivery, reach, and measurements? Is radio on the verge of a rebirth? That will be one of the topics addressed as Forecast 2019 Co-Chair Caroline Beasley ...


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