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Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your local newspaper. The paper may have even told you they could produce the artwork for you if you just tell them what should be in the ad.

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards.

For All Those People Who Struggle With Benefits and Features


For Everyone Who Has Ever Struggled Sorting Out Benefits From Features - "SWAT Them!" SWAT is not actually an acronym. It is a compaction of the question "so what?" You see, one of the biggest problems that even experienced copywriters and marketers fall into is being clear on what benefits their product or service actually delivers to their customers.

Double the Effectiveness of Your Company Brochure


Let's face it - most brochures go straight into the bin. But if you know the big mistake to avoid, as well as the secret to make people keep your brochure - and read it, over and over again - you're laughing.

Worn Out Brochure Design Is Keeping Small Business Owners Down


I got another one of those calls the other day..

Is Advertising Art?


Oh Grand and Glorious Southern Guru, I am perplexed. What ails thee, my pea brained little grasshopper? My sleep has been short, my walls have been climbed, my hair has been pulled.

Advertising Agency In Boston: Tips and Tricks


The big news on Wall Street last year was the initial public offering of Internet search engine Google. If you were a visitor from another planet, you might be asking yourself, What big, sophisticated, high-technology company is behind the success of Google? Could it be IBM, Microsoft, Intel, Apple, Oracle, SAP, Hewlett-Packard, Cisco, Dell, Xerox, Sun Microsystems, Philips or Siemens? Of course not.

Using Flyers to Advertise Your Online Business


Using flyers is one commonly overlooked method of advertising offline. Flyers are extremely easy to create.

A Lunchtime Lesson on Print Advertising


I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.

Media Planning: Smart Choices for Your Success


Media Planning for Smarties: You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Small Business Image


The single easiest way to increase sales is to look professional. People believe what they see.

Advertising Copy: What's Really Important?


You labor long and hard trying to create the perfect advertising piece but only about 20% of your copy is going to get read. The rest will simply be scanned.

How To Write Ads That Get Response


Your print ads should do more than just get noticed. Their job is to bring you business, and if all they do is lay around and attract attention, they're no different from the lazy employee who does nothing all day but look busy.

How to Create Ads that Sell with Little Effort


One of the main problems people find with marketing, is the actual selling. How can you create ads which sell? Well there are tons of articles, and pay for e-books to help you create ad copy, but there is a free and easy way to create your own ads which sell, sell sell.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Tue. December / 11 / 2018

Lamar Advertising toy drive shopping spree in Pensacola - WKRG News 5
Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


VIDEO: Lamar Advertising toy drive shopping spree in Pensacola - WKRG News 5
VIDEO: Lamar Advertising toy drive shopping spree in Pensacola  WKRG News 5

Representatives with Lamar Advertising, a sponsor of the Magical Christmas Toy Drive, shopped Monday afternoon with News 5's Drexel Gilbert and Cody Long ...


How blockchain could change the advertising industry - The Enterprisers Project
How blockchain could change the advertising industry  The Enterprisers Project

Digital advertising fraud costs the industry billions. Blockchain offers possible relief – and lessons for other industries.


4 Ways Agencies Can Be More Transparent in Their Advertising - Adweek
4 Ways Agencies Can Be More Transparent in Their Advertising  Adweek

It's been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies' feet to the fire, demanding clarity ...


The End Of Advertising? 12/10/2018 - MediaPost Communications
The End Of Advertising? 12/10/2018  MediaPost Communications

Media companies have thrived by giving away *content* and then selling the purveyors of goods and services the opportunity to hawk their wares on the pages of ...


WPP advertising group to cut 3,500 jobs in £300m restructuring - The Guardian
WPP advertising group to cut 3,500 jobs in £300m restructuring  The Guardian

WPP is to cut 3,500 jobs worldwide and shut or merge almost 200 offices as the embattled advertising group seeks to restructure after a torrid year that included ...


Advertising Sales Director - IntraFish
Advertising Sales Director  IntraFish

IntraFish Media is the world's leading seafood news and information provider. With a dedication to independent journalism, IntraFish has grown its audience ...


Advertising News Today: The most intriguing ad and mar-tech firms of 2018 - Business Insider
Advertising News Today: The most intriguing ad and mar-tech firms of 2018  Business Insider

Everything that you need to know in advertising today, from Business Insider's most intriguing ad and mar-tech firms of 2018 to Sen. Mark Warner's call for ...


Advertising's Next Frontier: Your Smart Home - Forbes
Advertising's Next Frontier: Your Smart Home  Forbes

Advertising has created a new business model for many industries. As smart home technology becomes a standard, how will brands be exploring opportunities ...


Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers - PRNewswire
Metadata.io Simplifies and Scales Automatic Account-Based Advertising Campaigns for B2B Marketers  PRNewswire

SAN FRANCISCO, Dec. 11, 2018 /PRNewswire/ -- Metadata.io (https://www.metadata.io/), the automatic account-based advertising platform for predictable B2B ...


Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product - Forbes
Finnish Company Outwits Liquor Advertising Ban By Using Gloomy Skies To Promote Product  Forbes

An innovative Finnish spirits company goes around outdoor liquor advertising laws to turn the entire Finnish gray skies into a billboard for its canned cocktail, ...


Westlake advertising agency selected to partner with Madame Alexander Doll Company - Community Impact Newspaper
Westlake advertising agency selected to partner with Madame Alexander Doll Company  Community Impact Newspaper

Steel Branding, a full-*service* advertising agency specializing in family-targeted marketing, announced at the end of November that it was selected by Madame ...


Charleston, SC based Advertising Agency, VIP Marketing & Advertising Named as a Leading Branding Agency in the United States for 2018 by Clutch - PRNewswire
Charleston, SC based Advertising Agency, VIP Marketing & Advertising Named as a Leading Branding Agency in the United States for 2018 by Clutch  PRNewswire

CHARLESTON, S.C., Dec. 11, 2018 /PRNewswire/ -- Washington, DC-based Clutch Co. announced the Leading Branding Agencies in the US for 2018.


Advertising unhealthy habits at the C-Store - The Daily Princetonian
Advertising unhealthy habits at the C-Store  The Daily Princetonian

Last week, I noticed a giant Red Bull display in the Frist Campus Center C-Store that included the message: “Shaping up your GPA? Red Bull gives you wings.


Why The Digital Advertising Industry Needs An Ethics-By-Design Framework - AdExchanger
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework  AdExchanger

“Data-Driven Thinking” is written by members of the media community and contains *fresh* ideas on the digital revolution in media. Today's column is written by ...


The Pitch: Advertising and marketing news for 12.11.18 - RichmondBizSense
The Pitch: Advertising and marketing news for 12.11.18  RichmondBizSense

Spang produced a TV campaign for national retail chain Ulta Beauty. The holiday-themed spots for New York-based McCann were shot in Warsaw, Poland, and ...


Santa Rosa approves CityBus advertising program, dropping ban - The Santa Rosa Press Democrat
Santa Rosa approves CityBus advertising program, dropping ban  The Santa Rosa Press Democrat

The bus advertising program could generate up to $100000 in new revenue, city staff said.


Rideshare advertising startup Firefly launches with $21.5M in funding - TechCrunch
Rideshare advertising startup Firefly launches with $21.5M in funding  TechCrunch

Firefly, a startup that allows rideshare drivers to make money through digital advertising, is officially launching today. It's also announced that it has raised $21.5 ...


Rimrock Gold Corp. Announces Branding and Marketing Agreement with Global Advertising Corp. - Nasdaq
Rimrock Gold Corp. Announces Branding and Marketing Agreement with Global Advertising Corp.  Nasdaq

Las Vegas, Dec. 11, 2018-- LAS VEGAS, December 11, 2018-- Rimrock Gold Corp., is pleased to announce that its wholly-owned subsidiary Acqua Cannabis.


Global Digital Advertising Platforms Market 2018 – Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo! Advertising - Industry News Insights
Global Digital Advertising Platforms Market 2018 – Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo! Advertising  Industry News Insights

A new report titled Global Digital Advertising Platforms Market report is a comprehensive study in the market it tells about what the market status in the forecast ...


In-Feed Native Ads: Measuring Native Advertising - Forbes
In-Feed Native Ads: Measuring Native Advertising  Forbes

The onset of native and *content*-based advertising solutions has presented the industry with a complex challenge.


Amazon Advertising Options Guide: What Marketers Need to Know - Search Engine Journal
Amazon Advertising Options Guide: What Marketers Need to Know  Search Engine Journal

Thinking of advertising on Amazon? This guide will walk you through four ways to get your products in front of millions of shoppers.


Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18 - Forbes
Auto Advertisers Seem To Be Returning To Super Bowl In Force After A Down Year In '18  Forbes

After a down year for auto advertisers in Super Bowl LII, it appears as though one of the Big Game's most important funding industries may be back in force for ...


Maryland panel approves ban on most cannabis advertising - WJLA
Maryland panel approves ban on most cannabis advertising  WJLA

The panel governing medical cannabis in Maryland has imposed strict regulations that effectively ban advertising by marijuana companies. News outlets report ...


Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies - Adweek
Film Marketers Need to Stop Wasting Time and Money Advertising to People Who Don't Care About Their Movies  Adweek

When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood ...


Sarasota advertising executive sentenced to 40 years in prison for fraud scheme - Tampa Bay Business Journal
Sarasota advertising executive sentenced to 40 years in prison for fraud scheme  Tampa Bay Business Journal

The principal of a North Carolina advertising firm with offices in Sarasota was sentenced Dec. 4 to 40 years in federal prison after he was charged in connection ...


Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media - Baltimore Sun
Maryland marijuana panel approves ban on cannabis advertising on billboards, radio, TV and other media  Baltimore Sun

The Maryland Medical Cannabis Commission voted unanimously Thursday to ban billboard, radio, TV and most online advertising by marijuana companies — a ...


Global Search Advertising Software Market 2018 – WordStream, AdWords, Kenshoo Infinity Suite, Marin Software - Industry News Insights
Global Search Advertising Software Market 2018 – WordStream, AdWords, Kenshoo Infinity Suite, Marin Software  Industry News Insights

A new report titled Global Search Advertising Software Market report is a comprehensive study in the market it tells about what the market status in the forecast ...


The State Of Advertising Has Never Been Worse - Forbes
The State Of Advertising Has Never Been Worse  Forbes

While in-house agencies and consultancies are on the rise, the former lack agency-grade talent and the latter lack creative or media capabilities for marketing ...


Digital influencers have changed advertising. They're changing journalism, too. - Columbia Journalism Review
Digital influencers have changed advertising. They're changing journalism, too.  Columbia Journalism Review

It's a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than ...


Industry Profile: 2018 TV Advertising for Auto and General Insurance - Broadcasting & Cable
Industry Profile: 2018 TV Advertising for Auto and General Insurance  Broadcasting & Cable

As 2018 winds down, we partnered with TV advertising attention analytics company iSpot.tv for a deep dive into the insurance industry to see how it allocated ...


Facebook, Google not advertising industry's biggest problem - The Australian Financial Review
Facebook, Google not advertising industry's biggest problem  The Australian Financial Review

Facebook and Google are at the "lower end" of an online advertising fraud epidemic which is costing businesses $19 billion a year, and regulation must extend ...


Amazon product ads evolution: A harbinger of Amazon local advertising? - Search Engine Land
Amazon product ads evolution: A harbinger of Amazon local advertising?  Search Engine Land

Google is having a rough fourth quarter. October alone was a horrible month for one of the world's most highly regarded brands. On the eve of a major hardware ...


Midterm Elections and Digital Growth Has Advertising Surging - Hollywood Reporter
Midterm Elections and Digital Growth Has Advertising Surging  Hollywood Reporter

Midterm elections had a massively positive effect on media in 2018, helping advertising in the U.S. grow 7.5 percent to an all-time high $208 billion.


UK government spent most on Facebook political advertising - POLITICO.eu
UK government spent most on Facebook political advertising  POLITICO.eu

UK government spent almost £97000 on ads seeking support for its Brexit deal.


Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam - WHO TV Des Moines
Iowa Attorney General Sues Davenport Business For Alleged Advertising Scam  WHO TV Des Moines

DAVENPORT, Iowa -- The Iowa Attorney General's Office is suing a Davenport business for allegedly running a nationwide advertising scam. In a civil lawsuit, ...


TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE) - Variety
TV’s Next Commercial Break Might Be the Pause in Your Binge (EXCLUSIVE)  Variety

Hulu and AT&T are set to launch technology in 2019 that will place a full-motion video ad on screens when viewers pause TV selections.


Guide to Advertising Technology - Columbia Journalism Review
Guide to Advertising Technology  Columbia Journalism Review

Executive Summary | Key Findings | Introduction | Review of ads | Advertising's influence on news | Ads on social | The turn against advertising | Ads on search ...


Maryland Commission Votes to Ban Medical Cannabis Advertisements - Ganjapreneur
Maryland Commission Votes to Ban Medical Cannabis Advertisements  Ganjapreneur

Last Thursday, Maryland's Medical Cannabis Commission voted unanimously to ban billboard, TV, radio, and most online advertising for cannabis in the state, ...


Why Is Facebook's Advertising Algorithm Rejecting Equal Pay? - Forbes
Why Is Facebook's Advertising Algorithm Rejecting Equal Pay?  Forbes

Are Facebook's advertising policies sexist? I examine one case where an employer included the phrase "equal pay" in a job advertisement, only to have the ad ...


Boohoo 'broke advertising rules', BBC Watchdog finds - BBC News
Boohoo 'broke advertising rules', BBC Watchdog finds  BBC News

The BBC's Watchdog Live finds the fast-fashion retailer broke advertising standards rules.


Disney Just Gave Google a Big Advertising Win - The Motley Fool
Disney Just Gave Google a Big Advertising Win  The Motley Fool

Disney's growing digital video portfolio is going all-in on Google.


What you need to know in advertising today - Pulse.com.gh
What you need to know in advertising today  Pulse.com.gh

Everything that you need to know in advertising today, from growing mobile ad fraud problems to WPP's three-year restructuring plan.


Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho - KIDO Talk Radio
Townsquare Marketing and Advertising Solutions for Businesses in Boise, Idaho  KIDO Talk Radio

Local radio and digital advertising and marketing solutions for businesses in Boise, Idaho including website display and banner ads, celebrity influencers and ...


Advertising has an aegism problem | Agency News - AdAge.com
Advertising has an aegism problem | Agency News  AdAge.com

In advertising, and at agencies in particular, it's rare employees ever reach retirement age. They're often squeezed out long before.


Infographic: Social media 101: Advertising in South Africa - Media Update
Infographic: Social media 101: Advertising in South Africa  Media Update

Social media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country`s ...


Marketoonist on age in advertising - Marketing Week
Marketoonist on age in advertising  Marketing Week

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here.


The big lessons of political advertising in 2018 - Salon
The big lessons of political advertising in 2018  Salon

What role did political advertising play in the 2018 midterm elections?


6 social media trends revamping digital advertising - SmartBrief
6 social media trends revamping digital advertising  SmartBrief

Increasing competition, growing fragmentation and decreasing attention spans are making it ever more challenging for brands to grab customers' attention ...


VUPD: Racist and homophobic flyers sent through external online advertising service - Vanderbilt University News
VUPD: Racist and homophobic flyers sent through external online advertising service  Vanderbilt University News

Flyers containing racist and homophobic language found on campus printers on Monday, Dec. 3, were sent through an online advertising *service* that claims it ...


UK betting firms back live sports advertising ban - The Guardian
UK betting firms back live sports advertising ban  The Guardian

Online gambling firms such as Bet365, William Hill and Ladbrokes agree ban amid fears of impact on children.


Minneapolis' Olson advertising agency renamed as part of ICF Next - Star Tribune
Minneapolis' Olson advertising agency renamed as part of ICF Next  Star Tribune

Olson, a top name in Minneapolis advertising for more than 25 years, is about to fade away. The agency known in recent years as ICF Olson will soon become ...


Manhattan Chamber of Commerce and Facebook launch advertising pilot - Crain's New York Business
Manhattan Chamber of Commerce and Facebook launch advertising pilot  Crain's New York Business

Talking about raising your business's profile. The Manhattan Chamber of Commerce and Facebook this week announced a new joint venture. "Made In, Made ...


Fashion, Luxury, Technology - Glossy
Fashion, Luxury, Technology  Glossy

Prior to 2016, New York City subway ads had been the home of questionable plastic surgery providers and supplement companies offering quick fixes, but in ...


Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel - The Telegraph
Britain's largest online pharmacy found advertising on Russian state 'propaganda' channel  The Telegraph

Britain's biggest online pharmacy advertised on Russia's Kremlin-sponsored television station, which was accused of spreading propaganda over the attempted ...


‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising - Digiday
‘Advertisers think it’s just like buying digital’: Myths of connected TV advertising  Digiday

This year connected TV overtook mobile as the screen on which the most digital video impressions were served. However, as the hype around streaming settles ...


5 Things Investors Need to Know About Amazon's Advertising Business - Motley Fool
5 Things Investors Need to Know About Amazon's Advertising Business  Motley Fool

While it holds a far smaller market share than either of the top two digital ad sellers, Amazon's growth rate in the space is staggering.


eBay customer? Check the Advertising Preferences! - Ghacks Technology News
eBay customer? Check the Advertising Preferences!  Ghacks Technology News

If you are an eBay customer, either as a seller or buyer, you may want to check the advertising preferences on the site if you have not done so in the past.


Chrome 71 stomps on abusive advertising - Naked Security
Chrome 71 stomps on abusive advertising  Naked Security

Google shipped version 71 of its Chrome browser yesterday featuring a raft new security measures alongside fixes for 43 known issues.


Malaysia's Moving Walls creates tool to measure efficacy of OOH advertising - Mumbrella Asia
Malaysia's Moving Walls creates tool to measure efficacy of OOH advertising  Mumbrella Asia

Malaysian adtech firm Moving Walls has a strange inspiration for a new industry initiative to track the efficacy of out-of-home advertising — the Hollywood film ...


Iowa Attorney General sues Davenport man and two others for "National Advertising Scam" - KWQC-TV6
Iowa Attorney General sues Davenport man and two others for "National Advertising Scam"  KWQC-TV6

DAVENPORT, Ia. (KWQC) - An alleged nationwide scam preying on business has cost individuals tens of thousands of dollars. The Iowa Attorney General says ...


USD 305 Alerts About Advertising Scam - KSAL
USD 305 Alerts About Advertising Scam  KSAL

According to the district, local businesses have been contacted and sent invoices for advertisements by a company not associated with USD 305 or its high ...


Documents Point to Illegal Campaign Coordination Between Trump and the NRA - Mother Jones
Documents Point to Illegal Campaign Coordination Between Trump and the NRA  Mother Jones

The National Rifle Association spent $30 million to help elect Donald Trump—more than any other independent conservative group. Most of that sum went ...


How Bipartisanship Could Affect the Advertising Industry Following the Midterms - Adweek
How Bipartisanship Could Affect the Advertising Industry Following the Midterms  Adweek

As the dust settles on the 2018 midterm elections, a few things have come into focus. One is that while this was maybe not a fully blue wave (depends on which ...


Jane Maas, a Pioneer for Women in Advertising, Dies at 86 - The New York Times
Jane Maas, a Pioneer for Women in Advertising, Dies at 86  The New York Times

A product of the “Mad Men” era who was once called “the real Peggy Olson,” she handled the revivifying “I Love New York” campaign and held top agency jobs.


CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising - Forbes
CEO Eric Wheeler Builds 33Across To Solve Quality Issues For Automated Advertising  Forbes

33Across is focused on solving the challenge of consumer attention for automated advertising. Our 'Attention Platform' is the first programmatic solution to unify ...


SCMP hires Ian Hocking as digital director of advertising - Mumbrella Asia
SCMP hires Ian Hocking as digital director of advertising  Mumbrella Asia

Ian Hocking has been hired as digital director of advertising by the Hong Kong-based South China Morning Post. Hocking was formerly head of programmatic ...


Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help? - Forbes
Advertising Fraud Falls Flat When Faced With Transparency: How Can Blockchain Help?  Forbes

Online Advertising is vitally important in today's world, but still incredibly shadowy. Advertising fraud runs wild due to lack of transparency, so perhaps it is time to ...


Sagar Mahabaleshwarkar named as chief creative officer for Contract Advertising - The Drum
Sagar Mahabaleshwarkar named as chief creative officer for Contract Advertising  The Drum

Contract Advertising has appointed Sagar Mahabaleshwarkar as chief creative officer (CCO) to strengthen its leadership.


New BART advertising rules in response to Holocaust denial ad - The Jewish News of Northern California
New BART advertising rules in response to Holocaust denial ad  The Jewish News of Northern California

After complaints about ads that ran in two downtown San Francisco BART stations last fall touting a known Holocaust-denying group, BART's Board of Directors ...


Global Outdoor Advertising Machines Market 2019 – Clear Channel Outdoor, Lamar Advertising, Company - Daily Industry Updates
Global Outdoor Advertising Machines Market 2019 – Clear Channel Outdoor, Lamar Advertising, Company  Daily Industry Updates

The Global Outdoor Advertising Machines market has been exhibiting substantial overall improvements throughout the span of last five years and expected to ...


US charges 8 in online advertising fraud scheme - Star Tribune
US charges 8 in online advertising fraud scheme  Star Tribune

The U.S. Justice Department charged eight people Tuesday in connection with the takedown of two international cybercriminal rings that cost advertisers tens of ...


London bans junk food advertising on public transportation - CNN
London bans junk food advertising on public transportation  CNN

London Mayor Sadiq Khan said Friday that junk food advertising will be banned on the city's entire public transportation network from February, as part of a plan ...


Foreign guestworker advertising rule may change | AP Wire - Capital Press
Foreign guestworker advertising rule may change | AP Wire  Capital Press

Employers hiring H-2A-visa agricultural and H-2B-visa non-agricultural foreign guestworkers would be required to advertise for domestic workers online instead ...


Disney and Google Ink Broad, Multiyear Digital Advertising Deal - Variety
Disney and Google Ink Broad, Multiyear Digital Advertising Deal  Variety

The Walt Disney Co. is moving all its digital brands and properties to Google's Ad Manager platform.


This Year's Holiday Advertising Is Missing Something Important - Forbes
This Year's Holiday Advertising Is Missing Something Important  Forbes

Festive stress is real, with one in three Americans expecting to have holiday burnout before December 25—but today's advertising rarely acknowledges it.


False Advertising, Free Speech, Plant-based Meat and Meat Alternatives - IPWatchdog.com
False Advertising, Free Speech, Plant-based Meat and Meat Alternatives  IPWatchdog.com

Missouri made history in August 2018 when it became the first state to regulate the use of the word “meat” on product labels. The new legislation takes aim at ...


In an age of choice, school advertising takes off - Port Huron Times Herald
In an age of choice, school advertising takes off  Port Huron Times Herald

When dollars follow students from school to school, districts are taking a proactive approach to putting their best foot forward.


Programmatic Advertising Market Size, Status, Demand and Growth 2018-2023 - Journal of Industry
Programmatic Advertising Market Size, Status, Demand and Growth 2018-2023  Journal of Industry

The Programmatic Advertising Market research report presents a comprehensive assessment of the market and contains qualitative and quantitative insights, ...


Publishers continue to hone their strategies around native advertising - Bizcommunity.com
Publishers continue to hone their strategies around native advertising  Bizcommunity.com

In 2017, native advertising brought in 20 percent of overall advertising revenue for news media organisations, according to the findings from the just-published ...


Corky Pickering: Legal advertising debases the profession - Red Bluff Daily News
Corky Pickering: Legal advertising debases the profession  Red Bluff Daily News

I've noticed the lawyer commercials on our local TV stations, trying to drum up clients who incurred losses from the tragic Camp Fire. One ad actually mentions ...


YouTube drops paywall from some Originals, explores advertising - Marketing Land
YouTube drops paywall from some Originals, explores advertising  Marketing Land

In a strategic about-face last week, YouTube announced it will drop the paywall from its Originals programming and make the shows available on the free ...


Amazon, With Little Fanfare, Emerges as an Advertising Giant - The Wall Street Journal
Amazon, With Little Fanfare, Emerges as an Advertising Giant  The Wall Street Journal

Its push is happening online, on devices such as FireTV and on delivery boxes, challenging the big ad sellers, including Facebook, Google and TV networks.


10 advertisements that broke the internet in 2018 - 702
10 advertisements that broke the internet in 2018  702

Some were good, some were great, many were just plain awful. They all went viral.


Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts - Black Enterprise
Multicultural Podcast Advertising Agency Helps Creators' Monetize Podcasts  Black Enterprise

In this interview with Gary Coichy, founder of Pod Digital Media, the first multicultural podcast network, find out how he is helping podcast creators monetize ...


NBC makes push to woo DTC advertisers | Media - AdAge.com
NBC makes push to woo DTC advertisers | Media  AdAge.com

NBC Universal is making a push to attract more direct-to-consumer brands, which have typically spent a bulk of their marketing dollars on out-of-home or digital, ...


Father sues McDonald's over 'advertising' of Happy Meals - BBC News
Father sues McDonald's over 'advertising' of Happy Meals  BBC News

A Quebec father has launched a class-action lawsuit against McDonald's, alleging the company's Happy Meals break strict provincial laws against advertising to ...


A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016 - Science Daily
A study analyzes the impact of targeted Facebook advertising on the election: It is estimated that it increased the number of Trump voters by 10 percent in 2016  Science Daily

Research has studied the effectiveness of micro-targeted political advertising on social media such as Facebook in the United States. The research concludes ...


PETA’s Latest Advertising Antics - National Review
PETA’s Latest Advertising Antics  National Review

Did everybody behind this campaign think that Texans, North Carolinians, and Georgians would turn their backs on BBQ and burgers because of this?


The hottest advertising trend of 2018? Billboards. - The Hustle
The hottest advertising trend of 2018? Billboards.  The Hustle

On the streets of San Francisco — ground zero for all things online, virtual, and digital — tech companies are sneaking out into the “real” world. Apple and ...


Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86 - Washington Post
Jane Maas, trailblazing woman in advertising’s era of ‘Mad Men,’ dies at 86  Washington Post

Called a “real-life Peggy Olson,” she was one of the first women to reach the industry's top ranks.


Rewarded Video Helps Mobile Advertisers Move on from Impressions - eMarketer
Rewarded Video Helps Mobile Advertisers Move on from Impressions  eMarketer

Mobile video advertisers are on the hunt for ways to make their ads more engaging, and not just another commercial consumers have to tolerate. Rewarded ...


P2P Transport"s Nonstop Media acquisition will create Australia"s largest taxi advertising network - Proactive Investors Australia
P2P Transport"s Nonstop Media acquisition will create Australia"s largest taxi advertising network  Proactive Investors Australia

P2P Transport Ltd (ASX:P2P) - The first 300 digital taxi top units are currently being delivered and fitted to vehicles in Sydney, Melbourne and Brisbane.


NFL Advertising Revenue Down So Far This Season - Broadcasting & Cable
NFL Advertising Revenue Down So Far This Season  Broadcasting & Cable

Despite rebounding ratings, television networks are bringing in less ad revenue during NFL games in the first two months of the football season, according to ...


Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration - AdExchanger
Advertising ID Consortium Enters Next Phase With LiveRamp’s First Bidstream Integration  AdExchanger

LiveRamp, dataxu and Index Exchange launched the first commercial proof of concept for the Advertising ID Consortium on Thursday. The product places ...


Online Advertising Management Software Market Technology Advancement 2018 to 2023 - Journal of Industry
Online Advertising Management Software Market Technology Advancement 2018 to 2023  Journal of Industry

Global Online Advertising Management Software Market 2018 by Manufacturers, Countries, Type and Application, Forecast to 2023. The report provides a ...


Jane Maas and the Lasting, Honest Impact She Left On Advertising - Adweek
Jane Maas and the Lasting, Honest Impact She Left On Advertising  Adweek

Tributes continue to pour in for Jane Maas, the advertising executive who came of age in the go-go '60s and became an industry powerhouse. Often dubbed as ...


With recent hire, digital advertising to play greater role in marketing Durango - The Durango Herald
With recent hire, digital advertising to play greater role in marketing Durango  The Durango Herald

The Durango Area Tourism Office has hired Suzanne Harrison to oversee marketing strategy and is aiming to increase its focus on digital advertising.


WhatsApp ads are coming: Will advertisers start buying? - Marketing Land
WhatsApp ads are coming: Will advertisers start buying?  Marketing Land

In August, Facebook introduced News Feed ads that launch a chat in WhatsApp, making it possible for consumers to start a chat with a business or brand in the ...


How Brands Can Use Digital Techniques to Improve Their TV Advertising - Adweek
How Brands Can Use Digital Techniques to Improve Their TV Advertising  Adweek

Historically, brands have bought network television advertising for mass reach. The medium has long been known as the most effective way to drive large-scale ...


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