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Advertising Information:

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising campaigns. However, the concept of reach and frequency applies to any promotional activity you undertake: direct mail, direct selling, and even networking.

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are not making sales, are they at least generating interest in your company? Are they making an impression on your potential customers by making you stand out in a crowd? If not, then you should take a look at this article and get those ads working hard for you. Don't just fish for customers, catch them!1.

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach? "Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring can be very expensive.

Placemat Ad Advertising

Starting a placemat ad business can create more business for you; free advertising and income all while helping other local small businesses advertise their business all at a reasonable price. This is an idea not new by any means, but it can prove to be very profitable to you if done right.

The Ultimate, "Must-Have" Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed, or Industrial Age Individual. Allow me to educate you on the issue of job security and paint you a picture of what the aftermath can be if you remain comfortable at your regular job. Job security is an old-fashioned term that claims the longer an employee worked for a particular company, the more precious that person became.

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses cost effectively. I have come up with 8 ways to do just that all low cost to free.

Yellow Page Advertisers: Your Calls are Going to Decrease - Here's the Remedy

Response rates to Yellow Page advertising are declining. There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year.

What Does Your Business Card Say?

Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities to sell. Use the back of your card to expand and reaffirm your selling sentence (which should be prominent on the front of your card).

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass - you don't see it, but somehow it does something," Hans Magnus Enzensberger. Culture affects everything we do.

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not hating, but indifference. So, when an ad makes you angry or disgusted or evokes any other strong emotion, it has done it's job.

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need to print them in the first place. Many fall into the trap of thinking all the thinking about business cards is over once the order is placed.

What's On Your Business Card?

A professional business card says more about you and your business than any other tool in your marketing arsenal. You need a card that looks good, tells what you do and makes it easy to contact you.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news reports resources updated Sun. September / 15 / 2019

Google says it competes with 'lots of companies' in advertising — here's the hole in that argument  CNBC

A new blog post from Google claims the ad tech industry is a 'healthy marketplace'


Visual Design Tools Need to Be Revamped to Help Improve Advertising Creative  Adweek

Novices should have the opportunity for to make outstanding work, too.


Why am I seeing this ad? AI, ML & human error in advertising  TechCrunch

Ad platforms create equal opportunities for businesses but not equal outcomes. They're mostly marketed as self-*service* and easy to use, however, there are new ...


Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


Longtime R&R Advertising Leader Nancy Hoff Dies  Radio & Television Business Report

On October 5, 1973, trade publication Radio and Records debuted. Nancy Hoff was there, in a chief role within the advertising department. Except for a brief.


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


Google Advertising Practices Targeted in US Antitrust Probe  NDTV

State attorneys general investigating whether Google is engaged in monopolistic behavior are planning to take a deep look into the tech giant's advertising ...


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


A Million-Dollar Reach For Building Advertising Clients  Radio & Television Business Report

With the Association of National Advertisers (ANA)'s "Masters of Marketing" conference scheduled for the first days of October in Orlando, now is the time for.


Alaska joins investigation into Google advertising  Cordova Times

Alaska has joined in a multistate, bipartisan antitrust investigation to determine whether tech giant Google's overarching control of online advertising markets ...


Major grocery retailers to pilot digital in-store advertising  Chain Store Age

Albertsons Safeway, Southeastern Grocers, and Weis Markets will help launch a new in-store digital media network. Marketing solutions provider News America ...


When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Nascar shifts gears on gun advertisements  Abccolumbia.com

Nascar is shifting its gears on what it deems as acceptable advertising. This summer the racing organization reportedly rejected ads from several gun companies ...


Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


Gary Garner, longtime retail advertising director for Telegram, dies  Temple Daily Telegram

Gary Garner, the Temple Daily Telegram's longtime retail advertising director, died Friday at age 70.


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


TV Should Bring Digital Approach To Advertising -- But Avoid Digital's Pollutants 09/12/2019  MediaPost Communications

On Tuesday of this week, I was in Toronto participating in the Future of TV Advertising Forum Canada, a conference about the future of our business. I attend a ...


Advertisers slapped with infringement notices for non-compliant advertising of therapeutic goods  JD Supra

Advertisers are reminded the Therapeutic Goods Advertising Code 2018 (TGAC) was recently amended by the Therapeutic Goods Amendment (Therapeutic ...


Advertising Group Builds Internal Resource for Boosting Marketing Measurement  Associations Now

After years of working with outside groups on marketing measurement initiatives, the Association of National Advertisers is developing an internal program that ...


Facebook removes altered Conservative advertisement  BBC News

Facebook has removed a Conservative Party advert which misrepresented a BBC News story. The ad carried a BBC logo and headline saying "£14 billion ...


The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How  Forbes

In today's digital economy there's a strategy you can use to supercharge your sales without spending money on marketing and advertising.


You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


FDA warns Juul for misleading advertising  Axios

The FDA sent a warning letter to Juul on Monday threatening fines and/or product seizure for misleadingly marketing its vaping technology — especially in its ...


Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


Network Spotlight: A Deep Dive Into Advertising and Viewership Trends for The CW  Broadcasting & Cable

Today we're continuing our series of deep dives on major networks with a look at The CW. We examined recent advertising and viewership trends from the ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


In lawsuit, Amazon takes on ‘unlawful advertising scheme’ that mimics its branding and trademarks  GeekWire

Amazon alleges in a new lawsuit that a group of unnamed individuals used the tech giant's name, trademarks and branding to dupe people into clicking on links ...


Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Are You Advertising For The Competition?  Forbes

Brand agility, an aggressive and automated marketing plan and the inside track on every major competitor in town are all powerful but do not replace genuine ...


Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Haverhill City Council to tackle marijuana advertising  Eagle-Tribune

HAVERHILL — The Haverhill City Council may be the first local government in the state to tackle the issue of retail marijuana advertising.


Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


Cross Platform and Mobile Advertising Market- A comprehensive assessment of current dynamics and emerging avenues  NewsVarsity

The on-screen time per person globally is on the rise, with the ubiquity of connected devices coupled with the explosion of online *content* creation. Online ...


Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


Bernie Sanders attacks ABC for partnering with 'health care industry' advertisers at Dem debate  Fox News

Sen. Bernie Sanders, I-Vt. went after ABC at the third Democratic debate Thursday night over its advertisers from the health care industry.


Harness the Full Capabilities of the Advertising Marketplace with Automation  AdExchanger

This article is sponsored by Comcast Technology Solutions. In the last few years, brands have wrestled with whether to prioritize broadcast or digital video ...


Gen Z And The Rise Of Optimized Out-Of-Home Advertising 09/12/2019  MediaPost Communications

Gen Z and Millennials are in control. They want relevant *content* to be how they want it and when they want it. This isn't just true for their devices -- it's true for the ...


Cy-Hawk game broadcast will include Biden advertisement  Iowa State Daily

Iowans have seen political commercials during big football games in past years, and Saturday's Cy-Hawk game will feature more of the same.


FTC Issues Warning Letters to Companies Advertising Their CBD-Infused Products as Treatments for Serious Diseases  Ad Law Access

On Tuesday, the FTC issued warning letters to three companies selling CBD products. The companies, which FTC did not identify publicly, allegedly.


Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush  MarTech Series

DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising *content* that fosters ...


Midnight Moment highlights art in Times Square in honor of Advertising Week  The Drum

The Midnight Moment is an artistic takeover of the digital screens in Times Square – advertising's biggest outdoor venue – where three minutes each day are ...


Samsung and Heinz found advertising next to fake 'cancer cure' videos on YouTube  The Drum

YouTube has become embroiled in a *fresh* ad safety scandal following revelations that big-name brands including Samsung, Grammarly and Kraft Heinz have ...


Platform-Driven TV Advertising Is Mainstreaming, Finally 08/29/2019  MediaPost Communications

Not a week has gone by over the past 10 years when I've not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital ...


These companies thank farmers in their advertising. Here’s what happens on social  AGDAILY

Farm Babe wanted to raise awareness on what happens when marketing efforts thank farmers and hope this will be the new trend in advertising.


Introducing First Things First, Adweek’s New Daily Resource for Advertising, Marketing and Media  Adweek

The newsletter will bring you the news, but also tips to help you do your job better.


Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


'Get ready for Brexit' advertising campaign launches  BBC News

An information campaign urging the public to "get ready for Brexit" has been launched by the government. The campaign began on Sunday with the launch of a ...


Sajid Javid reported to advertising watchdog over no-deal Brexit cheap cigarettes tweet  Mirror Online

EXCLUSIVE: Labour's Deputy Leader Tom Watson, has reported the message to the Advertising Standards Authority.


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Regardless of your business or goals, there are several out-of-the-box ideas for targeting and ads that can be applied to your advertising plan if you think more ...


Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


Google Chrome’s new anti-fingerprinting controls will still allow advertisers to track you  Vox.com

Under mounting pressure from the public, Google, like Facebook, says it now wants to give users more control over their data that it shares with advertisers.


Facebook denies it is to blame after Russian political advertising accusation  Reuters

Facebook said on Monday that advertisers, not it, were responsible for complying with local election laws after Russia accused the tech giant of allowing political ...


Lamar Advertising (NASDAQ:LAMR) Rating Increased to Hold at BidaskClub  TechNewsObserver

BidaskClub upgraded shares of Lamar Advertising (NASDAQ:LAMR) from a sell rating to a hold rating in a report published on Friday, August 30th, BidAskClub ...


How to Prove Value as Advertisers 'Take Back Control'  Adweek

S4 Capital chief Sir Martin Sorrell says that 'every single client is looking at in-housing.'


Seven takeaways from Zenith's Healthcare Advertising Expenditure Forecasts - Media News - MM&M  Medical Marketing and Media

For media folk, few annual research projects are as eagerly anticipated as Zenith's Healthcare Advertising Expenditure Forecasts. Published every August in ...


How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


Addressable advertising leads IBC catwalk  Rethink Research

A recent spate of deployments and trials coupled with coming of age for hybrid TV platforms has pushed addressable advertising to front stage in time for this ...


Pulaski Co. begins advertising campaign with RU Athletics  Roanoke Times

Pulaski County is looking to strengthen its relationship with Radford University through a new advertising campaign with the school's athletic department.


Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Travel Wisconsin looks to expand advertising into new markets  Madison.com

In an effort to draw more travelers to the state, Travel Wisconsin seeks to expand marketing efforts into as many as three new Midwest communities.


Latest Innovative Report on Direct-to-Consumer Pharmaceutical Advertising Market 2019-2026 and Top Players involved in the market Like HARVARD POLITICAL REVIEW , MDedge ,FDA  Market Expert

The Research Insights has announced an analytical data titled as Direct-to-Consumer Pharmaceutical Advertising market. Demanding trends have been ...


Death Of The Cookie & New Regulation Will Change Advertising: Merkle's Kintner  BeetTV

GDPR may have been just the start. The new European data protection regulation caused shockwaves last year when it forced stringent new consent limitations ...


'Data has changed the way brands view us': Disney chief to chair The Drum Digital Advertising Awards US  The Drum

On the 25th anniversary of the first digital ad, The Drum Digital Advertising Awards US will once again be celebrating and rewarding the teams, individuals and ...


DTC darling Glossier makes first foray into TV advertising  The Drum

Makeup brand Glossier is embarking on its most wide-ranging campaign to date – an initiative that will see it broadcast TV advertising for the first time.


Advertising casualties of the pivot to privacy  Digiday

It's open season on advertising techniques that rely too heavily on personal user data. Tighter data protection regulations and the privacy agendas of the ...


Mental-health information 'sold to advertisers'  BBC News

Sensitive personal information about mental health is routinely being traded to advertisers around the web, a study has suggested. Privacy International (PI) ...


AMD to pay out $12.1 million in false advertising class action suit over Bulldozer chips  Circuit Breaker

AMD has agreed to a $12.1 million settlement in a class action lawsuit for some customers who bought its FX-8000 / 9000 CPUs built on its 2011 Bulldozer ...


Tell us: Which federal party leader has the best advertisement?  Yahoo News

With the first debate of the federal election campaign under our belts, Canadians will spend the next five weeks evaluating which party, and leader, is the best ...


Tucker Carlson’s Fox News Show Loses More Advertisers  The New York Times

Mr. Carlson still attracts a large audience, but his statements about women, immigrants and race have prompted calls from activists for advertiser boycotts.


Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026  OnYourDesks

Home · 2019 · September · 14; Cross Platform and Mobile Advertising Market is Thriving Worldwide 2019 | Growth & Profit Analysis, Forecast by 2026.


Epoch Times banned from advertising on Facebook after breaking ad rules  The Verge

Facebook has banned conservative news site The Epoch Times from buying ads after the site violated ad policies by attempting to avoid Facebook's rules for ...


Twitter bans advertising from state-controlled news outlets  Engadget

Twitter announced today that it will no longer accept advertising from state-controlled news outlets. Those accounts will still be able to use the platform, but...


The Pitch: Advertising and marketing news for 9.10.19  RichmondBizSense

Work Labs produced naming, logo and social media *content* for Old Hollywood Light Co., a Richmond-based movie light restorer. Work's Cabell Harris was ...


Juul And Other E-Cig Makers Are Free To Advertise, Though Big Tobacco Can't : Shots - Health News  NPR

Though tobacco ads have been banned from TV for about 50 years, the marketing of electronic cigarettes isn't constrained by the law. Public health advocates ...


After a Nearly 30-Year Advertising Hiatus, Dum Dum Lollipops Are Back  Adweek

You don't have to go far to find a Dum Dum lollipop. They're often up for grabs at doctor's offices, hair salons and the like, waiting for adults and kids alike to ...


Find Your Match: 6 Advertising Agency Types  G2

Are you looking for an advertising agency to *service* your company? Learn more about how to know which advertising agency is right for you and your needs.


ITV taps Imagine for advertising upgrade  Digital TV Europe

Imagine Communications' Landmark II advertising sales solution has been chosen by UK commercial broadcaster ITV as an upgrade to better manage linear ...


Toy Show is worth €250k in advertising revenue for RTE  Independent.ie

RTE's Late Late Toy Show is worth at least €258000 in advertising revenue to the cash-strapped station.


Fox News advertisers get a direct line to the Viewer-in-Chief  AdAge.com

Fox's political-ad spending reports show robust spending on programs that figure in Trump's viewing habits.


New Ethical Rules Governing Attorney Advertising | The Recorder  Law.com

Attorney advertising is not a matter of “anything goes.” Instead the ethical rules contain limitations on attorney advertising practices which can at times be ...


Now you can easily find negative keyword conflicts in Microsoft Advertising Shopping campaigns  Search Engine Land

Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process ...


Weedmaps to stop advertising unlicensed pot businesses  The Associated Press

LOS ANGELES (AP) — The major online pot shop directory and cannabis marketplace Weedmaps announced Wednesday that it will no longer allow ...


Liberals Have Spent Over $11,000 In Twitter Campaign Advertising  HuffPost Canada

OTTAWA — An Liberal ad campaign worth over $11,000 is the first purchase recorded in Twitter's new transparency centre for Canadian political ads.


CNN will stop running Juul and other e-cigarette ads after vaping deaths  The Verge

CNN will no longer run ads for Juul or other e-cigarettes, following reports of a deadly lung illness linked to them. The Daily Beast reports that CNN Worldwide ...


Popeyes Chicken Sandwich Reportedly Bagged Over $23 Million Worth of Advertising From Social Media Hype  Complex

In case you somehow managed to avoid any interaction whatsoever with the entire universe this week, you're well aware that Popeyes is winning the fast food ...


Lamar Advertising Company (LAMR) Ex-Dividend Date Scheduled for September 13, 2019  Nasdaq

Lamar Advertising Company ( LAMR ) will begin trading ex-dividend on September 13, 2019. A cash dividend payment of $0.96 per share is scheduled to.


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 free online ebooks tips news how to articles home remedies Advertising information related ebooks tips articles from the Advertising Information Channel:

Advertising Inserts
One of the best and easiest ways to advertise without having to worry about shelf life of those who would most likely use your services or buy the products from your small business is to use inserts in your local newspaper. A marketing piece might also be to insert our flyers in the daily newspaper.


Write Attention Getting Advertisements
The most important aspect of any business is selling the product or service. Without sales, you aren't generating any income and your business will die.


The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend..


Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.


Electronic Display Boards
Electronic display boards signify high priority messaging, allowing you to communicate critical, and time-sensitive information. Electronic display boards are present at many fast food restaurants today, aiding, and restaurants to increase sales, publicity and improve their service to you.


How To Get Big Sponsorship Money for Your Band, Tour, Event or Production
Touring is a bands greatest opportunity for success. But, touring can be very expensive.


Advertise Where Its Forbidden To
The most common way to drive people to your business site is advertising. You cannot succeed without advertising, this is a fact.


The ONLY Type Of Advertising People LOVE!!
Can it be? Is there advertising that people actually love? You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties.


Ads Don't Sell - People Do!
More about advertising by BIG Mike McDaniel. Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store.


How to Save Money by Making Your Own Sign
In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc.


Predictions for 2010
2005 puts us at the mid-point of the first decade of the new millennium. What will things look like at the end of the 1st decade of the new millennium in the world of advertising? I thought I'd project where the ad industry is headed and what 2010 (or sooner) might look like.


How to Get People to Read Your Ads Like CRAZY!
Rule One :- The headline should summarize the whole offer. It should grab the eye, and make you want to read the subheading.


How Can All the Radio Stations Be #1?
Are you confused by all the information you receive from various radio stations? Do they all tell you they are #1 and you don't know who to believe? Most of them probably are #1 so believe it or not, they aren't lying to you. The question is, "What are they #1 in and is it a group of ears you want to reach? "Quite often a radio "Account Manager" or "Account Executive" which are pseudonyms for radio sales person, receives a call from someone who states they are gathering information for someone else, the real decision maker, someone who is looking at radio as a possible advertising medium.


Raising Funds For Your Nonprofit Using An Annual Direct Mail Program
A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.


Consider These Pressing Facts Before You Renew Your Yellow Page Ad
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year. Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.


Lamination of Signs
I suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example.


Tips On Writing a Successful Ad
When knowledge is based on truth it is powerful!. When it is critical knowledge, its presence can drive our success, while its absence may contribute to our failure. I will attempt to convey in this report some useful and practical knowledge about how to write awesome ads for the World Wide Web.


Increase Business By Being Nice
I have been reading articles on increasing sales using search engine optimization as well as writing them for a very long time and I have not seen many which point out the best way to increase sales. The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.


Radio Advertising - Is it for Your Business? - More Small Business Power Tools
If you're a typical small business, you've probably been approached by at least several different radio station sales representatives. In most cases, he or she comes armed with all the latest rating information demonstrating, beyond the shadow of a doubt, that his or her station is number one among just the kind of people who would buy your products or services.


Why Most Advertisements Stink!
Question: What do you think the most important part of any ad is? Your company name?  Your telephone number?  Your offer? Look at your own advertising.  What stands out?  What is in the largest print?  If it's your company name or logo hold out your wrist so I can whack it with a stick.

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