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Media Savvy - How To Manage Your Time To Gain The Best Media Coverage

Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.

Take Advantage of Your Foes

Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time. It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational.

Imaging Isn't Everything

Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press.

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or electrically-turned sign will stand out from the static messages around it.

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance Packard wrote a book called The Hidden Persuaders. It was meant to explain to the public at large why they buy the products they do and to warn them about the psychological aspects of consumer appeal that lie beneath the levels of consciousness.

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the photos and reading the accompanying captions only when a particular image arouses their interest. That's when you have their attention.

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is, but very few do. Publicity and public relations can be used to boost your business by thousands of dollars a week or kill it; the trouble is using it to your advantage.

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is commonplace to see banners announcing bargains of "70% off the retail price.

I Don't Want to be Different

To succeed in today's crowded marketplace where most of the products and advertising look exactly the same, a small business owner must stand out, shouting above the din with a message so clear and compelling that prospects stop and take notice. It's a matter of business survival.

Printing - How Do I Buy It?

Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business.

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who spend tens of thousands of dollars organizing a make-it-or-break-it company event designed to celebrate a company milestone and/or impress prospective customers. Sometimes these events have big contracts or sales at stake! Yet, often planners will fall short on the most critical aspect of planning the event-the invitations! After all, before a client steps foot into your venue, or even confirms attendance, the invitation sets the tone and leaves the first and most important (and lasting!) impression! Have a look at this compelling list of "10 Reasons Why Your Company Needs Custom Invitations".

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports updated Tue. September / 17 / 2019

Washington Post unveils Zeus Prime for real-time advertising  Axios

The Washington Post on Tuesday will unveil Zeus Prime, a product that will allow companies to buy automated ads in real-time, similar to Big Tech platforms.


Amazon Launches Sponsored Display Advertising  Forbes

On Thursday last week, Amazon launched a new advertising campaign type for Vendors and professional Sellers on Amazon: Sponsored Display. According to ...


Great advertising needs a place for both the winning formula and the unexpected  AdAge.com

While data science continues to explode as a profession, we mustn't allow the metrics of behavior to prevent us from trying unexpected things.


9 strategies to craft creative advertising no matter the client  AdAge.com

One of the constant challenges in advertising is the creative process of turning a brand or idea into a piece of *content* that will connect well with audiences.


Ideoclick Becomes an Amazon Advertising Partner  Yahoo Finance

SEATTLE, Sept. 17, 2019 /PRNewswire/ -- Ideoclick, Inc., a full-*service* Amazon managed-services provider, today announces its inclusion in the Amazon ...


Global $220 Billion In-app Advertising Markets, 2025 - ResearchAndMarkets.com  Yahoo Finance

The "Global In-app Advertising Market " report has been added to ResearchAndMarkets.com's offering.


Aarki Improves Advertising Relevance Through Advanced Personalization Strategies  Yahoo Finance

SUNNYVALE, Calif. , Sept. 17, 2019 /PRNewswire/ -- Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization ...


PulsePoint Reshapes Traditional Healthcare Advertising with Dynamic Video Creative  Yahoo Finance

NEW YORK, Sept. 17, 2019 /PRNewswire/ -- PulsePoint, a data and technology company accelerating health marketing with programmatic solutions, today ...


Amazon Rewrites the Conquest Advertising Textbook  E-Commerce Times

You've just come home from the gym and discovered that your teenager cleaned out your stash of energy bars. Drat. You decide to order a new supply of bars ...


FTC Warns Companies Against Unsubstantiated Advertising of CBD Products for Fibromyalgia  Dravet Syndrome News

The Federal Trade Commission (FTC) sent warning letters to three companies selling CBD products with unsubstantiated health claims for fibromyalgia.


NRA Ramped Up Facebook Advertising Immediately After Mass Shootings in El Paso and Dayton  The Intercept

The National Rifle Association nearly doubled its spending on pro-gun Facebook propaganda for three weeks after the mass shootings in El Paso, Texas, and ...


Edward Jones Launches "Champion of the Individual" Advertising Campaign  Yahoo Finance

ST. LOUIS, Sept. 17, 2019 /PRNewswire/ -- Financial-services firm Edward Jones launched a new national advertising campaign, its first in five years, that ...


Facebook Advertising Looks to Expand Tool for Local News | 2019  INQUIRER.net

Facebook advertinsing- is tightening its rules around political advertising ahead of the 2020 U.S. presidential election, acknowledging the previous misuse.


StreetEasy launches new agent advertising program  Inman

"StreetEasy Experts" will now allow buyers' agents to advertise themselves on specific listings.


LEE | Stop Advertising Egg Donation to 'Smart Asian Women'  Cornell University The Cornell Daily Sun

As I casually scrolled through my Facebook newsfeed last month, a particular ad caught my eye. It seemed like one of those SAT test prep ads with a ...


Oracle Launches CX Unity to Unify Advertising and Marketing Worlds  PRNewswire

SAN FRANCISCO, Sept. 17, 2019 /PRNewswire/ -- ORACLE OPENWORLD -- To help organizations create experiences that build, protect, and differentiate their ...


Study says New York schools losing out by banning advertising  WHEC

New York school districts are missing out on millions of dollars by banning advertising, according to a new report out Tuesday...


DTC founders' secrets: What all advertisers can learn from TV's latest force  AdAge.com

New direct-to-consumer TV advertisers are armed with a nearly transparent playbook from which all advertisers can take several quick tips.


Digital advertising - how to tame an angry bear  Diginomica

Summary: Pursued by digital advertising? Time for regulation? Or more bureaucracy? Global concerns aired at a London conference. bear. 'Exit, pursued by a ...


Digital Marketing and Advertising Coordinator Job Opening in New York, New York  Publishers Weekly

Workman Publishing, an innovative independent publisher of nonfiction books and calendars, seeks a Digital Marketing and Advertising Coordinator to play an ...


The Herald wins 22 advertising, news awards  The Herald

The Herald went home with more than 20 awards at this year's Hoosier State Press Association news and advertising conference.


Haverhill Councilor Calls for Statewide Marijuana Advertising Ban; Plan Before Council Tonight  WHAV News

Haverhill City Council Vice President Thomas J. Sullivan says the city won't need to regulate marijuana advertising—as discussed last week—because he ...


Meshh to Deliver Insight Into Delegate Engagement at Advertising Week New York  PRNewswire

NEW YORK, Sept. 17, 2019 /PRNewswire/ -- Spatial Intelligence specialist Meshh is partnering with Advertising Week New York, to deliver insight into delegate.


The Case for Customer Lifetime Value-Centric Advertising  Retail Dive

Retail industry news, voices and jobs. Optimized for your mobile phone.


Pinterest, iCrossing, McGarryBowen: Meet The Drum Digital Advertising Awards US judges 2019  The Drum

Businesses need to be able to navigate their way through the digital minefield and produce work that gets cut through and results. This is why The Drum Digital ...


Chipotle Agrees to False Advertising Settlement  The National Law Review

A plaintiffs' class action against Chipotle in the Food Court aka N. D. California re their nationwide advertising campaign premised on a pledge to serve only ...


5 Tips to Maximise Your Hotel Metasearch Advertising Revenue | By Patrick Landman  Hospitality Net

Amsterdam has a problem with over-tourism: we all know that. With 3 Billion € revenue per year generated by travelers, you'd expect search volume for queries ...


Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing 09/17/2019  MediaPost Communications

With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for ...


CCPA Privacy FAQs: If a website participates in behavioral advertising, does Nevada privacy law require that it disclose that it is “selling” consumers’ information?  JD Supra

On May 29, 2019, Nevada became the first state to pass legislation emulating portions of the CCPA when it adopted Senate Bill No. 220. While Senate Bill No.


2020 Salaries for Marketing, Advertising, and PR Positions | Study  MarketingProfs.com

The median starting salaries for a marketing, advertising, and public relations jobs in the United States vary widely by position. Check out this salary guide for ...


Here’s How Amazon Will Impact the Entire Advertising Ecosystem  Adweek

A new Forrester report looks beyond the duopoly of Google and Facebook to show how the ecommerce giant is shaking up the ad tech industry.


YouTube No Longer Counting Paid Advertising Views with Music Charts Calculation after Controversy  EDMTunes

YouTube is revisiting how it measures its music charts. These changes are coming after Bollywood superstar "Paagal" set a new record with views.


Google's ad business will be scrutinized like never before in antitrust investigation  CNBC

The state attorneys general investigating Google want to take a much deeper look into the tech giant's advertising practices. Texas Attorney General Ken Paxton ...


EXPLAINER-Advertising execs point to five ways Google stifles business  Yahoo Finance

SAN FRANCISCO/NEW YORK, Sept 11 (Reuters) - U.S. authorities investigating Alphabet Inc's Google for anticompetitive behavior have recently begun probing ...


B-17 Flying Fortress advertising doomed thousands aviators  We Are The Mighty

The B-17 "Flying Fortress" was supposed to be so well-armed that formations of them could fly over enemy territory with near impunity, killing off enemy fighters ...


Is Your Digital-Advertising Strategy Paying Off?  Kellogg Insight

Digital advertising continues its march toward dominance. In 2017, digital spending surpassed television advertising in the U.S. for the first time; by 2019, ...


Facebook advertisers can change headlines for news articles  CNET

It's another thing to keep an eye out for when looking through your family's posts.


When A Recession Comes, Don't Stop Advertising  Forbes

In recent weeks, there has been some talk about an economic recession. When it comes is still anybody's guess, but another business slowdown is inevitable.


Google, Facebook and Twitter are coy about Irish European election advertising  The Irish Times

Not possible to arrive at a clear picture of the nature and scale of political advertising on the three platforms due to inconsistencies in the provided datasets.


Why marketers struggle to integrate in-app advertising  AdAge.com

Even as advertisers pour ad dollars into apps, they are finding it tough to blend the vertical into their overall marketing mix.


TV Advertising Market Procurement Intelligence Report | TV Advertising Spend Management, TV Advertising Spend Analysis Insights Now Available from SpendEdge  Business Wire

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global TV Advertising Market ...


Women’s World Cup Drew Nearly $100 Million in TV Ads  The Wall Street Journal

Advertisers shelled out almost $100 million on U.S. TV commercials in and around the 2019 FIFA Women's World Cup, exceeding expectations.


Facebook lets advertisers change news headlines  SiliconANGLE News

As Facebook Inc. clamps down on the spread of disinformation on its platform, it still allow advertisers to change news headlines, according to a report by CBC ...


Guide to Native Advertising  Columbia Journalism Review

Executive Summary | Introduction | Who Makes Native Ads? | Why Should We Pay Attention to Native Advertising? | Native Advertising and Journalism | Native ...


William Hill Advertising Campaign Reignites Responsible Gambling Debate  GamblingCompliance

William Hill's latest advertising campaign has sparked yet more debate in the UK about responsible gambling, as problem gambling groups, charities and ex-Sky ...


He Built A Multi-Million Dollar Business With Zero Paid Advertising - Here’s How  Forbes

In today's digital economy there's a strategy you can use to supercharge your sales without spending money on marketing and advertising.


Despite GDPR, Programmatic Advertising Is Still Growing in Europe  Adweek

Spend nears €17 billion while one U.S. outfit ends its European hibernation on Dmexco's opening day.


4 Reasons Malvertisers Are Some of the Most Sophisticated Advertisers in the World  MarTech Series

Far from being crude spammers, malvertisers are sophisticated, smart, persuasive, and often more technologically savvy than many of their legitimate ...


Swiss WorldCargo launches new advertising campaign | Air Cargo  STAT Times

Swiss International Air Lines' air freight division has come up with new advertising campaign, illustrating four specific commodities transported to different ...


Google's advertising practices are being investigated by almost every U.S. state  AdAge.com

A group of 50 attorneys general opened a broad investigation into whether advertising practices of Alphabet Inc.'s Google violate antitrust laws.


Seth Dallaire leaves Amazon Advertising for Instacart to be CRO  Business Insider

Seth Dallaire, one of a handful of top Amazon Advertising execs, is leaving the company to join online grocery company Instacart.


Lawmaker accuses Juul of illegally advertising vaping as a way to quit smoking  CNBC

E-cigarette maker Juul is breaking the law in advertising its nicotine pods as a safer alternative to traditional cigarettes and tool to help people quit smoking, said ...


Are You Advertising For The Competition?  Forbes

Brand agility, an aggressive and automated marketing plan and the inside track on every major competitor in town are all powerful but do not replace genuine ...


AdExchanger PROGRAMMATIC I/O Event Educates Digital Advertising and Marketing Industry in New York This October  AdExchanger

NEW YORK – September 16, 2019 — AdExchanger, an award-winning integrated media company devoted to data-driven digital marketing, is kicking off its most ...


7 Out-of-the-Box PPC Advertising Ideas You Should Try Now  Search Engine Journal

Inject more creativity in your paid search campaigns. Use these seven out-of-the-box ideas that can help improve your PPC performance.


Digital Advertising Market Is Booming Worldwide | Amazon, Pandora, LinkedIn  OnYourDesks

The Exploration study offers deep assessment of the Global Digital Advertising Market and helps market participants to gain a solid base in the industry.


AdPower: IFPL Showcases Advertising Opportunities the Size of a USB Outlet  APEX Media

IFPL has come up with a solution to help airlines offset the cost of installing in-seat power whereby passengers can fuel up their devices after watching a short ...


Facebook Tightens Rules on Verifying Political Advertisers  The New York Times

Facebook said Wednesday that it was strengthening how it verified which groups and people place political advertising on its site, as the social network braces ...


Advice For Cannabis And CBD Advertising and Marketing  Forbes

Jon Lowen, co-founder of Surfside.IO , a marketing platform in New York, works with cannabis industry companies on their marketing, branding, and advertising ...


You guys suck! The dos and don'ts of comparative advertising  AdAge.com

From chicken sandwich wars to 'corngate,' trading shots with rival brands is all the rage. But there's a right and a wrong way to go about it.


Advertisers Will Spend a Lot More on Amazon in 2020, Forrester Predicts  Adweek

Ever since a 2016 survey from research firm Advertiser Perceptions put Amazon on the advertising map, the industry has seen Amazon Advertising grow from a ...


The Athletic Ventures Outside the Paywall and Into Advertising  Bloomberg

The Athletic, a sports-news upstart that relies on reader subscriptions, is making its first major foray into ad-supported *content*.


Microsoft Advertising Now Identifies Negative Keyword Conflicts in Shopping Campaigns  Search Engine Journal

Microsoft Advertising has launched a report that identifies negative keyword conflicts in shopping campaigns.


Inconsistencies found in online political advertising for 2019 poll – report  Belfast Telegraph

The research examined the political advertising activity on Facebook, Twitter and Google during the European election campaign.


Native advertising may jeopardize the legitimacy of newsrooms  Columbia Journalism Review

Native advertising is the central digital-revenue stream for the publishing industry. It makes up some 60 percent of the market, or $32.9 billion, according to a ...


Is Klaviyo the next HubSpot in the tumultuous new world of advertising?  The Boston Globe

The maker of customized marketing tools has big ambitions — and money to realize them.


Facebook Stock Will Trend Higher as FB’s Advertising Revenue Grows  Yahoo Finance

In terms of stock gains, it's been a good year for Facebook (NASDAQ:FB). FB stock has moved higher by 43%, and the rally has been backed by strong ...


Advertising watchdog to take no further action over Treasury duty free ad  BT.com

The advertising watchdog is taking no further action over complaints about a Treasury advert stating that duty free shopping will return in the event of a no-deal ...


Digital Advertising And Marketing Strategies For Reaching The Modern Customer  Forbes

There are two key consumer behaviors and marketing tactics to keep in mind: how we shop and how we consume *content*.


With “Retargeted” Advertising, Sooner Is Better Than Later  Stanford Report

At this point, no online shoppers should be surprised if they go sniffing around the internet for, say, a new handbag and find themselves, in the days and weeks ...


5 Microsoft Advertising Features You Might Not Know About  Search Engine Journal

Learn to use five Microsoft Advertising features that can help set your campaigns apart, including some capabilities unique to this platform.


Brian O'Kelley's Next Move Has Nothing – And Everything – To Do With Advertising  AdExchanger

What does physical commodities trading have in common with programmatic advertising? Quite a lot. So it makes sense that ad tech godfather and AppNexus ...


GSK, Grab, Twitter, Mediacom & Adobe reflect on 25 years of digital advertising  The Drum

As the industry marks the 25th anniversary of the first-ever banner ad, created by AT&T. We reflect on how far marketers have come since 44% click-through rate, ...


BritBox president: “We didn't consider advertising”  TBI Vision

BritBox president Soumya Sriraman has brushed aside the possibility of an ad-supported model for the platform. “We didn't consider advertising,” Sriraman said ...


Channel 4 strikes advertising deal with Sky  Telegraph.co.uk

Great British Bake Off viewers will be targeted by advertisers based on their location and financial profile under a new partnership between Channel 4 and Sky ...


NFL Signs Content and Advertising Deal With Reddit  The Wall Street Journal

The National Football League is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of “Ask Me Anything” ...


Climate facts subject to rules on partisan advertising in Canada  Science Magazine

Environmental charities and campaigners in Canada's upcoming federal election this fall say they are facing new restrictions on how they talk about climate ...


Platform-Driven TV Advertising Is Mainstreaming, Finally 08/29/2019  MediaPost Communications

Not a week has gone by over the past 10 years when I've not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital ...


Seznam names head of programmatic advertising  Telecompaper

Czech internet company Seznam has appointed Dominik Kosorin the programmatic manager in the advertising unit of the company. Kosorin will be responsible ...


Fake advertising: time for the platforms to act  Mediatel News

Why do the fake ads that con platform users out of serious money seem not to concern our industry, asks Nick Manning. Good news for everyone. You can now ...


Digital advertising is in 'creative destruction' mode  AdNews

Brian Wieser at GroupM says digital advertising can't continue to grow as fast as it has done.


Are 'Tesla-Killers' Free Advertising for Tesla?  Market Realist

Last week, Porsche unveiled its Taycan. While the model has attracted a lot of attention, it may also be providing a form of free advertisement for Tesla.


An hour of advertising with... industry headhunter Helen Kimber  The Drum

One of the reasons I'm so excited by doing An Hour of Advertising is the opportunity to get a point of view on advertising from all corners of the industry.


5 tips to get started in podcast advertising  AdAge.com

Although there is a multitude of other factors to consider when campaign planning, these tips are a good starting point for diving in and getting the growth you're ...


2019: Which advertising channels are the UK's best for candidate attraction?  Onrec

For the fourth year running, the UK Candidate Attraction Survey 2019 is now open to in-house recruiters and recruitment agencies. The UK Candidate Attraction ...


Exploring the changing face of digital advertising | London Business News  London Loves Business

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now ...


Why in the world do we have direct-to-consumer drug advertising?  STAT

Out of the roughly 200 countries in the entire world, the U.S. is one of just two that allows drug companies to advertise on TV. Why?


Microsoft’s Responsive Search Ads Now Available to All Advertisers  Search Engine Journal

Microsoft is opening up its responsive search ads beta to all advertisers.


Google, Facebook rebuff Russia over political advertising accusation  Reuters

MOSCOW (Reuters) - Google said on Monday that it supported responsible political advertising that complies with local legislation, after Russia accused it of ...


How Gainbuzz Can Help Launch Hyperlocal Advertisements With Few Clicks  PR Web

New York, NY (PRWEB) September 15, 2019 -- Platforms are defining the future. With Disney + (streaming), Google Stadia (games), Spotify (music), and many.


Juventus striker Gonzalo Higuain kicks a coach and an advertising hoarding during training  Mirror Online

The Serie A giants have been preparing for their Champions League group stage clash with Atletico Madrid.


Treasury ad raises concerns over political advertising  The Mandarin

An advertising campaign run by the Treasury and sponsored by the Australian Taxation Office has raised questions about how far government advertising can ...


Twitter's 6-second rule means advertisers can pay for completed ad views  AdAge.com

It's the first time the platform has a way to buy ads that only costs brands when viewers watch the whole commercial, if it's a short one.


Twitter blocks state-controlled media outlets from advertising on its social network  TechCrunch

Twitter is now blocking state-run media outlets from advertising on its platform. The new policy was announced just hours after the company identified an ...


Browns OBJ's Times Square advertisement is savage Courtney Shaw 1:07 PM, Sep 15, 2019  News 5 Cleveland

A new Odell Beckham Jr. advertisement in Times Square is straight up savage.


How to use Amazon and advertising to build a D2C startup  TechCrunch

Entrepreneurship in consumer packaged goods is being democratized. This article focuses on customer acquisition, particularly Amazon and online advertising, ...


ANA: One-third of advertisers revised media agency contracts in past year  Marketing Dive

The Association of National Advertisers (ANA) released a report showing one-third of advertisers have made changes in their media agency contracts in the past ...


Mondelēz Is 'Streamlining' Its Creative Advertising Model Under Two Main Global Agencies  Forbes

In an effort to become more consumer-centric, Mondelēz International is consolidating its creative advertising business with a new agency model.


Here's what you need to know in advertising and media this week  INSIDER

Companies like BritePool and Epsilon are capitalizing on marketers' need to prepare for privacy regulations.


Microsoft opens responsive search ads beta to all advertisers  Search Engine Land

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google ...


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