Did you know generating positive media coverage is four times more effective than advertising? Getting exposure in the media is
far-reaching, utterly credible and free. As an added bonus you may well attract an audience that you never anticipated.
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their
painful stomach ulcers starting up again while the others remembered their burning desire for visiting France.
If you are creating a brochure, make sure you follow these 9 steps to get best return on your investment:1 Grab Attention You
need a hook that gets your audience interested. The headline or main text is your first chance to grab attention.
If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your
message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new
developments are coming out all the time. It's pretty much a full-time job just to manage a fax broadcast database of any
size, not to mention keeping the related fax broadcasting software updated and operational.
Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be
yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money.
Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year Before long, your Yellow Page directory rep will be paying
you a visit. It's an annual event that happens several months before next year's directory goes to press.
When you spend money on an advertisement you want to get the best return possible. To do that you need to get people to STOP and LOOK at your ad.
Here's some easy ways to create signage that will attract, not annoy customers (and local government agencies that regulate
signage):1. Since movement always attracts attention, any banner, sign set of a pole that might move with the wind or
electrically-turned sign will stand out from the static messages around it.
In 1957, a perspicacious young journalist from Pennsylvania named
Vance Packard wrote a book called The Hidden Persuaders. It was
meant to explain to the public at large why they buy the products
they do and to warn them about the psychological aspects of
consumer appeal that lie beneath the levels of consciousness.
Many prospects skim through catalogs and brochures, glancing at
the photos and reading the accompanying captions only when a
particular image arouses their interest. That's when you have
Many entrepreneurs believe that they understand what public
relations is, but very few do. Publicity and public relations can
be used to boost your business by thousands of dollars a week or
kill it; the trouble is using it to your advantage.
Marketing is an important tool for attracting customers. It is
commonplace to see banners announcing bargains of "70% off the
To succeed in today's crowded marketplace where most of the
products and advertising look exactly the same, a small business
owner must stand out, shouting above the din with a message so
clear and compelling that prospects stop and take notice. It's a
matter of business survival.
Why should I care where I get my printed material from, I'll just
go for tenders and go with the low bidder. If you do this
probably you won't be in business for long or you'll never really
run a successful business.
I am always amazed when I hear about companies who spend tens of
thousands of dollars organizing a make-it-or-break-it company
event designed to celebrate a company milestone and/or impress
prospective customers. Sometimes these events have big contracts
or sales at stake! Yet, often planners will fall short on the
most critical aspect of planning the event-the invitations! After
all, before a client steps foot into your venue, or even confirms
attendance, the invitation sets the tone and leaves the first and
most important (and lasting!) impression! Have a look at this
compelling list of "10 Reasons Why Your Company Needs Custom