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This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI
Started off as AdAsia Holdings, in the advertising technology sphere in April 2016, Singapore-based AnyMind Group's aim was to help marketers, advertisers, and online media publishers leverage on technology through a single, easy-to-use platform.
The State Of Advertising Has Never Been Worse
A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in CIOs and other stakeholders; ad budgets and fees face constant pressure; and consultancies ...
Why Potbelly is going beyond Facebook for its digital advertising efforts
As Potbelly ramps up its digital advertising efforts, the sandwich chain is beginning to focus more on underdog platforms. Last month, Potbelly ran a promoted post on Reddit, polling users on what type of cheese would be best on a cheesesteak. In ...
How McClatchy plans to pursue national advertisers' digital budgets ...
McClatchy wants 2019 to be the year it starts competing for and winning national digital advertising budgets.
Comcast owes Massachusetts customers $700K in refunds for 'misleading' advertising
This settlement should encourage the entire cable and telecommunications industry to take a close look at their advertisements and make sure customers are getting a fair offer." The Attorney General's office said Comcast provided "inaccurate and ...
Company launches 'advertising catamaran' on East, Hudson rivers
Advertisements are prevalent throughout New York City, including on subways, buses and taxis. And then, of course, there's our giant iconic billboards. Now, that search for eyeballs to sell products extends to the waterways. Ballyhoo Media has launched ...
What you need to know in advertising today
What you need to know in advertising today. Lauren Johnson. 1m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. Getty As Facebook faced a string of crises, it sought to tie its critics to George Soros, the billionaire at the center of many fringe right ...
How To Choose The Right-Sized Advertising Agency For Your Brand
acting as a spoke on the wheel that comprises their integrated marketing plan. Increasingly, marketers are recognizing the value of using specialized advertising agencies rather than a single agency that may have varying degrees of prowess across ...
Mount Sinai launches new advertising campaign
Becker's Hospital Review
When New York City-based Mount Sinai Health System launched a systemwide advertising campaign several years ago, its focus was population health. The system had recently rebranded as Mount Sinai Health System following the combination of ...
Foreign guestworker advertising rule may change
Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...
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