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Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising? Give, so you may receive. It is as simple as that.

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over a certain dollar amount for ad space.

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space.

Constructing Business Advertisements

What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb".

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.

What Is Most Important - Copy Or Picture?

When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.

If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are?· Lack of focus· Lack of implementation. There's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let's do a quick reality check here and now:· How frequently do you get in touch with your customers?· How far up your hierarchy of buyers do you go?· What actions are you taking to make next week, next month or next year better? Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively.

The Man With The Grasshopper Mind

The title of this article also happens to be one of the "20 Greatest Headlines Ever Written. "Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important! However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off! Particularly disturbing is the copycat syndrome.

Testing Headlines

A correspondent to Ad Briefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one? or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color.

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Fri. October / 20 / 2017

The Death Of The Advertising Specialist - Forbes

Forbes

The Death Of The Advertising Specialist
Forbes
That's why the specialist model for advertising is becoming completely untenable and more senior marketing leaders are calling for a re-bundling of services back into one house. As examples, Marc Pritchard, CMO of Procter & Gamble, commented, "We're ...


Lawmakers Introduce 'Honest Ads Act' to Govern Online Political ... - Gizmodo

Gizmodo


Leading Brand CMOs Tell Erin Andrews: Women Will Power the Next Wave of Advertising - AdAge.com

AdAge.com

Leading Brand CMOs Tell Erin Andrews: Women Will Power the Next Wave of Advertising
AdAge.com
For Marc Pritchard, chief brand officer at Procter & Gamble, empowering women in advertising is not just a matter of good corporate citizenship, "It's actually good for growth." Pritchard explained how P&G's Always "Like a Girl" campaign changed the ...


Pinterest opens up search advertising in its Ads Manager ... - TechCrunch

TechCrunch

Pinterest opens up search advertising in its Ads Manager ...
TechCrunch
Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers..

and more »

Yahoo owner Oath seeks increased digital advertising prospects in Hong Kong - South China Morning Post

South China Morning Post

Yahoo owner Oath seeks increased digital advertising prospects in Hong Kong
South China Morning Post
Oath, the subsidiary of Verizon Communications that owns Yahoo and AOL, expects to give a boost to the digital advertising market in Hong Kong as it brings more than 50 media and technology brands to its local online platform. “With Oath's house of ...
Verizon's Longshot Bet to Disrupt Google and FacebookWIRED

all 3 news articles »

Five Keys To Achieving Positive Return On Advertising Spend With Facebook - Forbes

Forbes

Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Forbes
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.


Peeks Social Launches Brand Advertising Program - GlobeNewswire (press release)

Peeks Social Launches Brand Advertising Program
GlobeNewswire (press release)
TORONTO, Oct. 20, 2017 (GLOBE NEWSWIRE) -- Peeks Social Ltd. (TSX-V:PEEK) (OTCQB:PKSLF) (“Peeks Social” or the “Company”) is pleased to announce that as part of the ongoing advancement of the Peeks Social service, an advertising platform ...

and more »

Google advertising Pixel 2 with Snapchat lens and filter - 9to5Google

9to5Google

Google advertising Pixel 2 with Snapchat lens and filter
9to5Google
With the official release of the Pixel 2 and 2 XL, Google is going all out in its attempts to advertise the handsets. The company's latest scheme is to promote the handset on Snapchat using a custom filter and lens…

and more »

What you need to know in advertising today - Business Insider - Business Insider

Business Insider

What you need to know in advertising today - Business Insider
Business Insider
People are doing whatever they can to avoid TV ads. Fox wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new ...

and more »

City considers pulling advertising after Bob Rocks station mocks Hagerstown - Herald-Mail Media

Herald-Mail Media

City considers pulling advertising after Bob Rocks station mocks Hagerstown
Herald-Mail Media
The discussion led to a consensus to move forward with potentially pulling the city's approximately $11,000 in advertising with VerStandig Broadcasting. "They disparaged everything under the sun associated with Hagerstown. Its citizens, its businesses ...


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