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Advertising's Enfant Terrible
Advertising right now is in this creative fucking nowhere's land. I want to be a chief creative officer that's tapping into what's going on in culture, art, music, fashion, design in a real way, versus being an advertising creative director. I'm much ...
Analyze This: How Brian Wieser Got To Be the Most-Quoted Man in Advertising
When Brian Wieser strolls the Palais during the Cannes Lions International Festival of Creativity, he flies under the radar. "I'm not a celebrity in the industry. I'm definitely B-list," he says. While he may go unnoticed at industry events, his ...
3 Reasons Why Reddit's Video Advertising Is a Big Deal
If you are a marketer who has resisted Reddit until now, this might be a good time to reconsider: The site recently added self-service video advertising to the mix and received $200 million in funding, which put its valuation at $1.8 billion. Reddit is ...
Celebrities join the call for Amazon to stop advertising on Breitbart
Celebrities and Twitter users have taken to the social network to call on online retail giant Amazon to pull its advertisements from right-wing Breitbart News.
Complimentary CLE: Hot Topics In Advertising And Marketing On Social Media
Above the Law
Every company wants to harness the tremendous power and reach of social media for their advertising and marketing efforts. But how companies and their counsel best utilize those capabilities and avoid potential risks? Join Practical Law for a free 75 ...
Patagonia: Investing in Customers Can Be the Best Advertising
In a recent media buy in Montana local television & radio, something Patagonia never does for advertising, they've invested in saving Bears Ears and Grand Staircase Escalante National Monuments in Utah, and Gold Butte and Basin and Range National ...
Chinese Advertising SDK Caught Stealing Data From Android Devices
An advertising software development kit (SDK) embedded in many legitimate apps has been secretly siphoning user data and sending it to the servers of a Chinese company. Developed by Chinese firm Igexin, the advertising SDK was found in over 500 apps ...
Advertising Is Commoditized -- But You Don't Have To Be
Advertising isn't just industrialized. Thanks to Henry Ford's example, it's commoditized. Assembly line advertising, marked by mass production and automation, will soon replace marketing jobs with dashboards and out mode an entire class of craftspeople.
How NY Times (NYT) is Countering Soft Advertising Demand
The New York Times CompanyNYT has been struggling with dwindling advertising revenues for quite some time now. Analysts pointed that increasing online readership has made the print-advertising model redundant. Nevertheless, the company has been ...
RIP Jerry Lewis, Whose Advertising Work Included Polaroid, Coke, And More
Hollywood and comedy legend Jerry Lewis died on Sunday at the age of 91. Over such a long, epic career, Lewis covered stand-up, song-and-dance, film, television, and perhaps best-known for his celebrity telethons supporting the Muscular Dystrophy ...
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