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Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising? Give, so you may receive. It is as simple as that.

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline.

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over a certain dollar amount for ad space.

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at all, don't be discouraged. Use this 10-point checklist to breathe new life into your advertising campaigns and improve your response rate.

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must read and use the secrets I am revealing here:1. Give your customers a discount when they spend over a certain dollar amount for ad space.

Constructing Business Advertisements

What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb".

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising agency to produce award-winning radio commercials for them. Most award-winning radio commercials win for the wrong reasons anyway.

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That old adage "If It Is To Be It Is Up To Me" prevails.

What Is Most Important - Copy Or Picture?

When, some little time ago now, I first descended upon the advertising scene, we were a good deal more concerned than most people seem to be today about the nature of the business we found ourselves in. We were always holding debates - in the saloon bar of the Coach & Horses in New Bond Street, to be tiresomely precise - about the meaning of advertising, the significance of advertising, and the past, present and future of advertising.

If You're Tired Of Adverts That Don't Work And Letters That Don't Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing and management, I've discovered that there are two fatal marketing mistakes made by business owners. They are?· Lack of focus· Lack of implementation. There's certainly no shortage of ideas and information - the world is full of it - but what are you doing with it all? Let's do a quick reality check here and now:· How frequently do you get in touch with your customers?· How far up your hierarchy of buyers do you go?· What actions are you taking to make next week, next month or next year better? Pick one thing you've always meant to do and do it tomorrow to start marketing your business more effectively.

The Man With The Grasshopper Mind

The title of this article also happens to be one of the "20 Greatest Headlines Ever Written. "Did you know, just changing the headline has been known to dramatically improve the effectiveness of an ad or sales letter by up to 1700 percent? Yes, headlines are that powerful--and that important! However, over the last few years, I've noticed a proliferation of badly written--or just plain weak headlines--both online and off! Particularly disturbing is the copycat syndrome.

Testing Headlines

A correspondent to Ad Briefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good one? or not? What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered himself of the dictum that 'promise, large promise is the soul of advertising'. It's a good thought, a great thought; and I contend that what was true then is equally true today.

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color.

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them begin with the idea they'll fail, in fact they have high hopes of success, but they fail all the same.

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Wed. May / 22 / 2019

MSU art students, professor recognized with advertising awards - Mississippi State Newsroom
MSU art students, professor recognized with advertising awards  Mississippi State Newsroom

Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...


Google changes policy on abortion advertising - BBC News
Google changes policy on abortion advertising  BBC News

Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...


R&D Spending Has Dramatically Surpassed Advertising Spending - Harvard Business Review
R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


advertising giant Leo Burnett names Liz Taylor chief creative officer - Crain's Chicago Business
advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago Business

Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.


TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back - Business Insider
TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back  Business Insider

Hello,. Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week.


Online Advertising - How to Make It 100% Effective? - AiThority
Online Advertising - How to Make It 100% Effective?  AiThority

No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion.


Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters - Yahoo Finance
Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters  Yahoo Finance

BASINGSTOKE, England--(BUSINESS WIRE)--. A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally this year to ...


Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising? - Crypto Briefing
Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising?  Crypto Briefing

The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.


Richland County commissioners ponder online legal advertising | News - Richland Source
Richland County commissioners ponder online legal advertising | News  Richland Source

Richland County commissioners will ask the prosecutor's office for legal opinions about publishing legal notices and other advertisements in online local news ...


Commercial General Liability and Social Media Advertisements - The National Law Review
Commercial General Liability and Social Media Advertisements  The National Law Review

How to implement social media advertisement, and how commercial general liability (CGL) coverage will impact messaging under coverage B for businesses ...


Tubi Names Graseck VP East Coast Advertising Sales - Broadcasting & Cable
Tubi Names Graseck VP East Coast Advertising Sales  Broadcasting & Cable

Tubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.


Four Out-Of-Home Advertising Trends At DSE 2019 - Forbes
Four Out-Of-Home Advertising Trends At DSE 2019  Forbes

At this year's Digital Signage Expo in Las Vegas, some of the biggest concepts in the OOH advertising industry came together.


Fox News Hires New Head of Advertising Sales - Hollywood Reporter
Fox News Hires New Head of Advertising Sales  Hollywood Reporter

With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...


Comcast Advertising's Greenwald On The Power Of TV And Local Targeting - BeetTV
Comcast Advertising's Greenwald On The Power Of TV And Local Targeting  BeetTV

At the recent LUMA Partners Digital Media East conference, Beet.TV caught up with Kevin Greenwald, Sr. Director of Strategic Initiatives at Comcast Advertising.


GDPR complaint in EU claim billions of personal data leaked via online advertising bids - Packt Hub
GDPR complaint in EU claim billions of personal data leaked via online advertising bids  Packt Hub

Yesterday a new GDPR complaint regarding RTB was lodged, against Google and other major companies alleging that they leak vast scale of personal data to ...


Leading Nevada Real Estate Firm Creates 'Brilliantly Simple' Automated Advertising Program to Reach Potential Homebuyers - RisMedia.com
Leading Nevada Real Estate Firm Creates 'Brilliantly Simple' Automated Advertising Program to Reach Potential Homebuyers  RisMedia.com

Berkshire Hathaway HomeServices Nevada Properties, in partnership with Adwerx Enterprises, has launched a new platform to advertise its listings online ...


Store Display Can Be An “Advertisement” Under Coverage B - JD Supra
Store Display Can Be An “Advertisement” Under Coverage B  JD Supra

In Hershey Creamery Company v. Liberty Mutual Fire Insurance Company and Liberty Insurance Corporation, No. 1:18-CV-694, 2019 WL 1900397 (M.D. Penn.


Facebook’s New Image Recognition Algorithm Can Scan Your Picture For Advertising Opportunities - Business 2 Community
Facebook’s New Image Recognition Algorithm Can Scan Your Picture For Advertising Opportunities  Business 2 Community

Facebook has recently acquired a new patent for technology that could completely change the way advertisers acquire photos using social media. The latest ...


How to Leverage Your Alumni Network to Land a Job in Advertising - Adweek
How to Leverage Your Alumni Network to Land a Job in Advertising  Adweek

This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...


Controversial billboard advertising abortion goes up in Colorado - KWCH
Controversial billboard advertising abortion goes up in Colorado  KWCH

Some in Colorado are worried a controversial billboard advertising abortion may give their state.


Fastest Growing Companies 2. Peter Mayer Advertising - New Orleans CityBusiness
Fastest Growing Companies 2. Peter Mayer Advertising  New Orleans CityBusiness

In order to become one of the fastest-growing companies in the area over the past three years, with a 116 percent growth rate, executives had to be nimble and.


Coming to Terms With the Realities of Working in Advertising - Adweek
Coming to Terms With the Realities of Working in Advertising  Adweek

There is unlimited potential for all those big-game commercials, full-spread ads and viral videos to be credited to you in time, but you'll soon realize that lessons ...


After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever - The Conversation AU
After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AU

Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.


How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator - Forbes
How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


Social advertising channels 2019: Growth, trends, spend - ClickZ
Social advertising channels 2019: Growth, trends, spend  ClickZ

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...


Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data - MarTech Series
Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data  MarTech Series

Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...


Asia Regulatory Roundup: TGA Releases Advertising Breach 'Stop Clock' Policies as Legal Case Advances - Regulatory Focus
Asia Regulatory Roundup: TGA Releases Advertising Breach 'Stop Clock' Policies as Legal Case Advances  Regulatory Focus

Welcome to our Asia Regulatory Roundup, our weekly overview of the top regulatory news in Asia. TGA Releases Advertising Breach 'Stop Clock' Policies as ...


Digital marketing agency can extend local businesses' advertising reach - The Wilson Times
Digital marketing agency can extend local businesses' advertising reach  The Wilson Times

Local businesses can extend their advertising reach across the World Wide Web through Kingsdale Media, an eastern North Carolina digital marketing agency ...


Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time - MarTech Series
Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time  MarTech Series

Smartology, the technology firm named as one of the top AI companies by the UK government, has launched a new media tool for charities allowing them to run ...


PhRMA: Drug advertising rules would confuse patients - USA TODAY
PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


Advertising Director for Delmarva group is announced - Dorchester Banner
Advertising Director for Delmarva group is announced  Dorchester Banner

DOVER — Konrad La Prade has been named Director of Advertising for the Independent Newsmedia Delmarva group, including the Dorchester Banner.


Film Series From MultiVerse Advertising and Moonji Production Tells the Story of Myanmar's New Creative Youth Culture - Yahoo Finance
Film Series From MultiVerse Advertising and Moonji Production Tells the Story of Myanmar's New Creative Youth Culture  Yahoo Finance

Still/Life Shows a City Reborn Through the Eyes of a New Generation. YANGON, Myanmar, May 21, 2019 /PRNewswire/ -- MultiVerse Advertising and Moonji ...


Hulu Has a Massive Advertising Opportunity - The Motley Fool
Hulu Has a Massive Advertising Opportunity  The Motley Fool

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.


Google tightens advertising regs for pregnancy centers amid furor over abortion laws - Lifesite
Google tightens advertising regs for pregnancy centers amid furor over abortion laws  Lifesite

The left-leaning internet giant will block 'non-provider' ads from appearing in keyword searches for abortion.


Five Imperatives For Winning The Streaming TV Advertising Revolution - Forbes
Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook' - Yahoo Finance
Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


How Pinterest plans to attract more self-serve advertisers - AdAge.com
How Pinterest plans to attract more self-serve advertisers  AdAge.com

Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...


Advice On How To Deal With Advertisers In Trouble - Radio & Television Business Report
Advice On How To Deal With Advertisers In Trouble  Radio & Television Business Report

How can broadcast media's finance pros best deal with advertisers in trouble? It can come down to the properly worded contract, and who your customer is. A.


Lancaster County student advertising designs are winner in LNP - LancasterOnline
Lancaster County student advertising designs are winner in LNP  LancasterOnline

Students who entered the advertising portion of the Celebration 225 contest were paired with an LNP/LancasterOnline business that chose to be part of this ...


Trends and advertising claims don't mean countertop cookers are safe - Food Safety News
Trends and advertising claims don't mean countertop cookers are safe  Food Safety News

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


Justin Bieber's deodorant deal, and Apple's Cannes Lions honor: Tuesday Wake-Up Call - AdAge.com
Justin Bieber's deodorant deal, and Apple's Cannes Lions honor: Tuesday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


2019 Data-Driven Marketing & Advertising Outlook - Marketing Land
2019 Data-Driven Marketing & Advertising Outlook  Marketing Land

It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.


Steelers appeal denial of advertising within Heinz Field seats - Tribune-Review Archive
Steelers appeal denial of advertising within Heinz Field seats  Tribune-Review Archive

The Steelers will go before the Pittsburgh Zoning Board of Adjustment on Thursday to argue for their plans to spell out Heinz Field or another name in the lower ...


Calvin Klein apologizes for Bella Hadid kiss with Lil Miquela - AdAge.com
Calvin Klein apologizes for Bella Hadid kiss with Lil Miquela  AdAge.com

Ever provocative, Calvin Klein issued an apology for its recent ad showcasing a kiss between Bella Hadid and Lil Miquela following complaints of "queerbaiting."


Advertising on Planet Vulcan - Adweek
Advertising on Planet Vulcan  Adweek

5 days ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...


More Data On Amazon's Advertising Business - Seeking Alpha
More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


Walmart's battle with Amazon has new fronts: Digital ads and A.I. - CNBC
Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino - AdAge.com
Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


Opinion: The (misguided) push for a digital advertising tax - AdAge.com
Opinion: The (misguided) push for a digital advertising tax  AdAge.com

A much-lauded economist says a levy on ad revenue could help rein in Facebook and Google—but others say not so much.


Twitter accidentally shared user data with advertising partner - Fox News
Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


KTS Advertising Law Guides - The Impact of the CCPA on Advertising: What You Need To Know - JD Supra
KTS Advertising Law Guides - The Impact of the CCPA on Advertising: What You Need To Know  JD Supra

As brands increasingly use data management platforms or customer relationship management platforms to enhance sales, the California Consumer Privacy Act ...


Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters - InvestorIdeas.com
Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters  InvestorIdeas.com

Hampshire, UK - May 21, 2019 (Investorideas.com Newswire) A new study from Juniper Research forecasts that advertisers will lose $42 billion of ad spend ...


Spain's ombudsman urges total ban on gambling advertising - CalvinAyre.com
Spain's ombudsman urges total ban on gambling advertising  CalvinAyre.com

Spain's ombudsman urges the government to impose a total ban on gambling advertising, especially online gambling, with a carve-out for state-run lotteries.


Richmond Times-Dispatch rolls out location-based video advertising - Newspapers and Technology
Richmond Times-Dispatch rolls out location-based video advertising  Newspapers and Technology

The Richmond Times-Dispatch is taking its single-copy sales racks to the next level, launchingVirginia's first digital out-of-home video marketing solution that ...


New York Bans Alcohol Ads on Most City Property - The New York Times
New York Bans Alcohol Ads on Most City Property  The New York Times

Citing the health risk to young people and vulnerable populations, the city announced the ban that could lead to a loss of $3 million in yearly advertising fees.


East Coast publisher breathing new life into local advertising - Newspapers and Technology
East Coast publisher breathing new life into local advertising  Newspapers and Technology

For many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach - Deadline
Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


13 Advertising Agencies In Chicago To Know - Built In Chicago
13 Advertising Agencies In Chicago To Know  Built In Chicago

Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.


The Big-Tech Backlash Is Coming for Digital Advertising in Travel - Skift
The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


When it comes to consulting firms, some advertisers aren’t convinced - Digiday
When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


The Luupe seeks to bring the female gaze to advertising - Quartz
The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


TripAdvisor prepares to woo advertisers outside travel and hospitality - AdAge.com
TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


What advertisers need to know about supply path optimization - AdAge.com
What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Further Thoughts on the Proposed DTC Advertising Drug Pricing Rule - Lexology
Further Thoughts on the Proposed DTC Advertising Drug Pricing Rule  Lexology

To the surprise of almost nobody, the Centers for Medicare & Medicaid Services finalized their proposed direct-to-consumer advertising regulation the…


peter mayer advertising - New Orleans CityBusiness
peter mayer advertising  New Orleans CityBusiness

In order to become one of the fastest-growing companies in the area over the past three years, with a 116 percent growth rate, executives had to be nimble and ...


On Facebook, Trump’s ad spending tops every Democratic rival - The Mercury News
On Facebook, Trump’s ad spending tops every Democratic rival  The Mercury News

President Donald Trump's campaign has spent almost $5 million on Facebook advertising this year. Among Democrats, Elizabeth Warren and Kamala Harris ...


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows - The New York Times
New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising - MarTech Series
Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising  MarTech Series

IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...


Lamar Advertising Company (REIT) (LAMR) Stock Next Stop, $82.14? - GV Times
Lamar Advertising Company (REIT) (LAMR) Stock Next Stop, $82.14?  GV Times

It has been reported that multiple insider activity took place at Lamar Advertising Company (REIT) (LAMR). Director REIFENHEISER THOMAS V sold 4,000 ...


Opinion | These Ads Think They Know You - The New York Times
Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


False election claims spark push for truth in political advertising laws - The Guardian
False election claims spark push for truth in political advertising laws  The Guardian

Integrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'


Clean.io raises $2.5M to fight malicious advertising - TechCrunch
Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


Why Pepsi is embracing a challenger brand status - Fast Company
Why Pepsi is embracing a challenger brand status  Fast Company

VP of marketing Todd Kaplan talks about the brand's Super Bowl boost, and how being a challenger is actually a marketing advantage.


Target rebrands digital-advertising business as Roundel - Star Tribune
Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


US digital advertising exceeded $100B in 2018 (IAB report) - TechCrunch
US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunch

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...


View: A Commitment To Responsible Advertising Of Sports Betting - Legal Sports Report
View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


Facebook prepares advertisers for when users 'clear history' - AdAge.com
Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


Clive Palmer's ad deluge shows Google and Facebook need to step up transparency, experts say - Science News - ABC News
Clive Palmer's ad deluge shows Google and Facebook need to step up transparency, experts say - Science News  ABC News

Plenty of Australians complained about campaign advertising on Facebook, YouTube and various apps. But there's not much anyone can do about it.


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension - Hollywood Reporter
Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


Advertisers Pack into Game of Thrones Season 8 Finale in U.K. - Wall Street Journal
Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


Measurement Standardization Will Save Mobile Advertising: PubMatic - Branding in Asia Magazine
Measurement Standardization Will Save Mobile Advertising: PubMatic  Branding in Asia Magazine

In an effort to reduce the impact of ad fraud on digital advertising, global advertisers and agencies shifted their budgets to private market places (PMPs) for ...


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe - New York Post
Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup - CNBC
Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup  CNBC

Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...


JJ Watt stars in mock ad to 'endorse' potato chips from student's class project - KTRK-TV
JJ Watt stars in mock ad to 'endorse' potato chips from student's class project  KTRK-TV

Whether he liked it or not, Houston Texans star J.J. Watt was the big-name endorser of a student's bag of potato chips.


Google parent Alphabet’s stock tumbles on slow advertising growth - Washington Post
Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


Hempstead Town Proposing Vaping Advertisement Restrictions - Wantagh, NY Patch
Hempstead Town Proposing Vaping Advertisement Restrictions  Wantagh, NY Patch

Hempstead Town Proposing Vaping Ad Restrictions - Wantagh-Seaford, NY - The town would severely limit advertising for the products within 1000 feet of ...


The Future of Display Advertising - Marketing Land
The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit - Tampa Bay Times
Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit  Tampa Bay Times

Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...


Amazon's advertising sales growth is slowing down - CNBC
Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


Companies Continue To Stumble Over Racially Offensive Advertising Campaigns - NPR
Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up - Variety
TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


PlayOJO's £10m advertising campaign to reinforce core brand proposition - CasinoBeats
PlayOJO's £10m advertising campaign to reinforce core brand proposition  CasinoBeats

Online casino operator PlayOJO has embarked upon a new multi million pound advertising campaign, spanning television, radio, out of home and digital.


The Insidious Effects Of Advertising - NPR
The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


Remembering Doris Day and her influence on music in advertising - AdAge.com
Remembering Doris Day and her influence on music in advertising  AdAge.com

Actress, singer and activist Doris Day died Monday at 97 years old. During her course of a long and prolific career, she starred in films, musicals, sitcoms and ...


Advertisers fear losing consumers who snap away their Facebook history - AdAge.com
Advertisers fear losing consumers who snap away their Facebook history  AdAge.com

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...


The eye-watering new tab for ad fraud: US$42 billion - Campaign Asia-Pacific
The eye-watering new tab for ad fraud: US$42 billion  Campaign Asia-Pacific

With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.


Pot 101 Update: What are the rules for advertising recreational marijuana in California? - PolitiFact
Pot 101 Update: What are the rules for advertising recreational marijuana in California?  PolitiFact

Driving down a busy street in South Sacramento, signs advertising cannabis deliveries can be seen every few blocks. On one there is a picture of a pineapple, ...


AI sends wakeup call to advertising how can they use it? - Real Business
AI sends wakeup call to advertising how can they use it?  Real Business

AI is a great new advancement in business technology, and guess what? It's telling the advertising industry to roll its sleeves up.


Bing Ads rebrands as Microsoft Advertising - Search Engine Land
Bing Ads rebrands as Microsoft Advertising  Search Engine Land

First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on ...


Pinterest Targeting Massive Advertising Opportunity - Seeking Alpha
Pinterest Targeting Massive Advertising Opportunity  Seeking Alpha

Pinterest has a strong product for advertisers, with its users coming to find, pin, and potentially purchase things. They have a strong user base domestically,


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