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The Death Of The Advertising Specialist
That's why the specialist model for advertising is becoming completely untenable and more senior marketing leaders are calling for a re-bundling of services back into one house. As examples, Marc Pritchard, CMO of Procter & Gamble, commented, "We're ...
Lawmakers Introduce 'Honest Ads Act' to Govern Online Political ...
Senate lawmakers on Thursday unveiled their first major legislative effort to increase transparency in online political advertising, called the Honest Ads Act.
Democrats now have a plan to regulate Facebook advertising
Lawmakers Introduce Bill to Regulate Internet Advertising
Senators Are Pushing A Bill To Combat Russia-Linked Advertising On Social Media For The First Time
Leading Brand CMOs Tell Erin Andrews: Women Will Power the Next Wave of Advertising
For Marc Pritchard, chief brand officer at Procter & Gamble, empowering women in advertising is not just a matter of good corporate citizenship, "It's actually good for growth." Pritchard explained how P&G's Always "Like a Girl" campaign changed the ...
Pinterest opens up search advertising in its Ads Manager ...
Pinterest began rolling out targeted ads based on searches for its partners earlier this year, giving it another moment in time to catch potential customers..
South China Morning Post
Yahoo owner Oath seeks increased digital advertising prospects in Hong Kong
South China Morning Post
Oath, the subsidiary of Verizon Communications that owns Yahoo and AOL, expects to give a boost to the digital advertising market in Hong Kong as it brings more than 50 media and technology brands to its local online platform. “With Oath's house of ...
Verizon's Longshot Bet to Disrupt Google and Facebook
Five Keys To Achieving Positive Return On Advertising Spend With Facebook
Achieving positive return on advertising spend (ROAS) is a key objective for many Facebook and direct response advertisers. Sustaining positive ROAS with a large media spend is not an easy feat to accomplish, but it is possible with the right approach.
Peeks Social Launches Brand Advertising Program
GlobeNewswire (press release)
TORONTO, Oct. 20, 2017 (GLOBE NEWSWIRE) -- Peeks Social Ltd. (TSX-V:PEEK) (OTCQB:PKSLF) (“Peeks Social” or the “Company”) is pleased to announce that as part of the ongoing advancement of the Peeks Social service, an advertising platform ...
Google advertising Pixel 2 with Snapchat lens and filter
With the official release of the Pixel 2 and 2 XL, Google is going all out in its attempts to advertise the handsets. The company's latest scheme is to promote the handset on Snapchat using a custom filter and lens…
What you need to know in advertising today - Business Insider
People are doing whatever they can to avoid TV ads. Fox wants to help them. The broadcaster has teamed up with the video tech company Innovid to bring new ...
City considers pulling advertising after Bob Rocks station mocks Hagerstown
The discussion led to a consensus to move forward with potentially pulling the city's approximately $11,000 in advertising with VerStandig Broadcasting. "They disparaged everything under the sun associated with Hagerstown. Its citizens, its businesses ...
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