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Advertising Information:

Don't Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time. Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business.

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.

Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.

Tips for Using Paid Advertising

Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to".

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea..

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.

Mortgage Marketing - Broadcast Advertising vs. Direct Advertising

Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple! Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.

 

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Mon. December / 18 / 2017

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AdAge.com

Why Partnerships Are as Important as Ever in Advertising
AdAge.com
Looking around the ad industry these days it's easy to get discouraged. Advertising, once a mighty cultural force, is not that today. It's a hard reality that advertising has become a series of pop-up ads and annoyances that disrupt and even ruin our ...



BBC News

Advertising Standards considers inquiry into Amazon Prime
BBC News
Amazon's promise of next-day deliveries could be investigated amid customer complaints that it is failing to meet that pledge. The UK Advertising Standards Authority (ASA) is considering whether to launch a formal inquiry into Amazon. The firm's top ...
Amazon Prime may be investigated after late delivery complaintsBusiness Insider
Advertising authority considers complaints over Amazon Prime delivery timesThe Independent
Amazon Prime faces probe over Christmas delivery failures as customers say they have waited FOUR DAYS for their ...Daily Mail
Drapers -The Guardian -The Sun
all 72 news articles »


AdExchanger

The Path Toward Standardization In OTT Advertising
AdExchanger
For example, Nielsen and comScore are making more headway in providing reach, frequency and GRP measurement for OTT at the campaign level. But despite great progress, our industry will need to drive toward standardization for OTT advertising to truly ...



Nieman Journalism Lab at Harvard

Honesty in advertising
Nieman Journalism Lab at Harvard
Taking ideologies to action: We're entering an era of advertising honesty. It is time to be truthful in what the value and experience should be and have media companies invest in the ability to facilitate and lead by example. We are actively ...



HuffPost

The Best Murmurs of Advertising
HuffPost
'Tis the season for mass consumerism, but it's also the season where some brands take stock of what it means to be human and how their brand fits into those basic human conditions. I've always defined brands this way — the product is what a person ...



New York Times

Netflix and Spotify Ask: Can Data Mining Make for Cute Ads? - The ...
New York Times
Netflix and Spotify have turned their users' habits into marketing campaigns to the delight of some. But not everyone.

and more »


Mobile Marketing Watch

The Advertising ID Consortium Announces New Member Companies
Mobile Marketing Watch
Ahead of the weekend, The Advertising ID Consortium — the open identity solution for the digital advertising ecosystem — announced new platform partners that have agreed to join the Consortium in addition to the three founding members — AppNexus ...



MarketingProfs.com

The Advertising Media That Consumers Trust Most
MarketingProfs.com
Consumers in the United States say television and print are the advertising mediums that they trust most, according to recent research from Clutch. The report was based on data from a survey of 1,030 consumers in the United States who had seen or heard ...



Talking New Media

2017's four biggest moments in digital advertising
Talking New Media
All this week TNM will feature guest columns reviewing the 2017 year in digital media or looking forward towards 2018. This first contribution is from Jennifer Flanagan, VP of Marketing at Adtaxi, the digital marketing and advertising firm. Advertising ...



Washington Times

War on Trump: Major advertisers plunge into politics
Washington Times
The influential advertising-trade association 4A's released earlier this year a survey that found that 58 percent of Americans frown when established commercial brands “get political” and take sides on complicated issues. “Consumers are not looking to ...


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