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Advertising Information:

Don't Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time. Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business.

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.

Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.

Tips for Using Paid Advertising

Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to".

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea..

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.

Mortgage Marketing - Broadcast Advertising vs. Direct Advertising

Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple! Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.

 

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Thu. November / 15 / 2018

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Entrepreneur

This Singapore-based Startup Is Driving Growth In Ad-tech Industry Through AI
Entrepreneur
Started off as AdAsia Holdings, in the advertising technology sphere in April 2016, Singapore-based AnyMind Group's aim was to help marketers, advertisers, and online media publishers leverage on technology through a single, easy-to-use platform.



Forbes

The State Of Advertising Has Never Been Worse
Forbes
A recent Forrester report pointed to the currently deteriorating CMO/agency relationships: Brands are turning to in-house agencies; the growth agenda bring in CIOs and other stakeholders; ad budgets and fees face constant pressure; and consultancies ...



Why Potbelly is going beyond Facebook for its digital advertising efforts
Digiday
As Potbelly ramps up its digital advertising efforts, the sandwich chain is beginning to focus more on underdog platforms. Last month, Potbelly ran a promoted post on Reddit, polling users on what type of cheese would be best on a cheesesteak. In ...



How McClatchy plans to pursue national advertisers' digital budgets ...
Digiday
McClatchy wants 2019 to be the year it starts competing for and winning national digital advertising budgets.

and more »


CNET

Comcast owes Massachusetts customers $700K in refunds for 'misleading' advertising
CNET
This settlement should encourage the entire cable and telecommunications industry to take a close look at their advertisements and make sure customers are getting a fair offer." The Attorney General's office said Comcast provided "inaccurate and ...



WABC-TV

Company launches 'advertising catamaran' on East, Hudson rivers
WABC-TV
Advertisements are prevalent throughout New York City, including on subways, buses and taxis. And then, of course, there's our giant iconic billboards. Now, that search for eyeballs to sell products extends to the waterways. Ballyhoo Media has launched ...



Business Insider

What you need to know in advertising today
Business Insider
What you need to know in advertising today. Lauren Johnson. 1m. Mark Zuckerberg Facebook CEO Mark Zuckerberg. Getty As Facebook faced a string of crises, it sought to tie its critics to George Soros, the billionaire at the center of many fringe right ...
Delay, Deny and Deflect: How Facebook's Leaders Fought Through CrisisNew York Times

all 928 news articles »


Forbes

How To Choose The Right-Sized Advertising Agency For Your Brand
Forbes
acting as a spoke on the wheel that comprises their integrated marketing plan. Increasingly, marketers are recognizing the value of using specialized advertising agencies rather than a single agency that may have varying degrees of prowess across ...



Capital Press

Foreign guestworker advertising rule may change
Capital Press
Currently, employers seeking DOL certification to hire H-2A or H-2B workers must publish two print advertisements for domestic workers in a newspaper of general circulation in the area of intended employment. Lack of response can be cited as need for ...



App Developer Magazine

Mobile app advertising trends in 2018
App Developer Magazine
PubMatic has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth in mobile app advertising, highlighting trends in mobile video, header bidding and the expansion of cross-channel monetization.

and more »

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