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Don't Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time. Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business.

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.

Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.

Tips for Using Paid Advertising

Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to".

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea..

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.

Mortgage Marketing - Broadcast Advertising vs. Direct Advertising

Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple! Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.

 

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Thu. March / 21 / 2019


Clorox Sues Lysol Maker for False Advertising  TheStreet.com

Clorox (CLX) filed a lawsuit against Lysol maker Reckitt Benckiser (RBGLY) claiming the company is executing a wide-ranging false and deceptive advertising ...


Facebook settles 5 advertising discrimination lawsuits  Marketplace APM

It's no secret that nearly all of Facebook's revenue comes from advertising. But did you know Facebook is accused of allowing advertisers to discriminate against ...


How measurable is online advertising?  Phys.Org

Researchers from Northwestern University and Facebook in March published new research in the INFORMS journal Marketing Science that sheds light on ...


Dutch E-Cig Company Settles on Behavioral Advertising Claim  The National Law Review

A Dutch e-cigarette company recently settled a self-regulatory inquiry over its online behavioral advertising practices. The Accountability Program (a US ...


Identity and Advanced TV Have Reshaped Video Advertising  Adweek

Just when creatives wrapped their heads around data and programmatic, new technology is about to reshape storytelling again. While those first disruptive ...


Facebook agrees to overhaul targeted advertising system for job, housing and loan ads after discrimination complaints  The Washington Post

Facebook on Tuesday agreed to overhaul its lucrative targeted advertising system to settle accusations that landlords, lenders and employers use the platform to ...


Is Advertising Making Us Miserable? New Study Says It May Be So  Cinema Blend

Reporting on movies, television, video games, and pop culture CINEMABLEND is the go-to source for today's plugged-in generation.


NCS Chief Research Officer to Be Honored for Her Contribution to Elevating the Science of Advertising and Marketing  Associated Press

This *content* is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.


Is Amazon Courting Danger by Restricting Some Product Advertising?  24/7 Wall St.

Amazon has begun restricting advertising on its site for products on which Amazon does not make a profit. Given the increased scrutiny of tech giants, is this the ...


Clorox Files False-Advertising Lawsuit Against the Maker of Lysol  PRNewswire

OAKLAND, Calif., March 20, 2019 /PRNewswire/ -- The Clorox Company (NYSE:CLX) today announced it has filed a lawsuit against Reckitt Benckiser (RB) in ...


Why Social Commerce Is Becoming ‘The Ultimate Form Of Advertising’ For CMOs—And What’s On The Horizon  Forbes

The blur between *content* and commerce intensifies, and social-media platforms are working overtime to create opportunities for brands to turn consumers' ...


Upper Funnel Advertising: How to Use Display & Video Ads to Boost Awareness  Search Engine Journal

Learn the common advertising tactics used to target customers at the top of the purchase funnel and build awareness of your brand, product, or *service* .


Brand Spotlight Join Our Effective Local Advertising Seminar  WRTV Indianapolis

Learn how to effectively market and advertise your business. Do you own a business or make the advertising and marketing decisions for your company?


11 Riverside City College Students Win At The American Advertising Awards  Inland Empire

Riverside, CA – Riverside City College had 11 students place in the American Advertising Federation Inland Empire's student design competition. In all, the 11 ...


PerceptIn Launches AI Camera Module to Track Customer Reaction to DOOH Advertising  Digital Signage Connection

FREMONT, Calif., March 20, 2019 — PerceptIn, a world-class full-stack visual intelligence company focused on robotics, today announced the launch of the ...


Rob Black's Winners & Losers: Google fined $1.7B over advertising abuse  KRON4

Rob also answers the viewer question, "Should I sell my stocks and buy gold?"


Hardware Stores Find "True Value" In Hyper-Local Advertising  Forbes

True Value Company is embracing a “marketing-as-a-*service*” model, offering hyper-local and highly targeted marketing to stores as part of a larger program to ...


Amazon is aggressively blocking ads for unprofitable products as part of a plan to bolster its bottom line  CNBC

Amazon has been more aggressively enforcing its policy of suspending ads if the product being promoted doesn't make money.


A' International Advertising, Marketing and Communication Design…  Virtual-Strategy Magazine

Advertising Design Awards A' Design Award & Competition COMO, Italy (PRWEB) March 21, 2019 This year, the A' Design Award and Competition has ...


JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships  MarTech Series

JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising ...


“We Don’t Have Any Advertising, So We Don’t Sell Any Data”: Can Netflix Take Over the World Without Turning Evil?  Vanity Fair

Netflix appears to be making a strategic calculation by describing itself as an “entertainment company.” Silicon Valley, after all, has become synonymous with the ...


What Radio Can Learn From Online Advertising?  Radio Ink

Borrell Associates offered a thumbnail sketch of its recently held Local Online Advertising Conference during a Wednesday afternoon webinar. It was clear that ...


Google Fined $1.7 Billion Over Advertising Market Abuse  Yahoo News

It brings the total Google has been ordered to pay to 8.2 billion euros in EU antitrust probes that have run for nearly a decade and taken aim at the company's ...


Addressable TV Is Creating New Advertising Capabilities...And They Are Not Going Away  Forbes

For anyone interested in the future of advertising, the capabilities of connected television (CTV) cannot be ignored. CTV is defined by ad software provider ...


Digital Hype Aside, Report Says Political Campaigns Are Mostly Analog Affairs  The New York Times

On average, candidates in the 2018 midterm races spent no more than 5 percent of their overall media budgets on digital advertising, according to a report by ...


New Zealand shooting: Facebook faces advertising boycott over live-stream  CBS News

Two business associations in New Zealand say companies should stop advertising on Facebook after an anti-Islam terrorist used the platform to livestream his ...


2019 40 Under 40: Giselle Ugarte, Media Bridge Advertising  Minneapolis / St. Paul Business Journal

Every day, more than 200,000 followers check in to find out what Giselle Ugarte is thinking. That's not surprising, considering the 29-year-old has distinguished ...


Advertising Week Europe briefing: 5 themes that will dominate the week  Digiday

Thousands of media and marketing professionals will descend on Piccadilly Circus, London this week for the seventh annual Advertising Week Europe. Across ...


A Few Pioneering Women Every Advertising Industry Pro Should Know  Forbes

As we celebrate Women's History Month and continue to work toward a more equal playing field for women behind the scenes and depicted on-screen, here's a ...


How do you make money from podcasts? The pros and cons of advertising and subscriptions  Recode

Jacob Weisberg and Bethany McLean from Pushkin Industries and Marshall Williams from Ad Results Advertising discuss the booming audio biz on the latest ...


No more infant formula advertising in The BMJ  The BMJ

BMJ 2019; 364 doi: https://doi.org/10.1136/bmj.l1279 (Published 21 March 2019) Cite this as: BMJ 2019;364:l1279. Article · Related *content* · Metrics ...


Advertisers can now target LinkedIn audiences using Bing Search data  OnMSFT

Specifically, advertisers will get access to Lookalike Audiences dashboards, Audience tenplates and Interest Targeting.


See the winners of this year's New Mexico advertising awards (slideshow)  Albuquerque Business First

Agencies on Albuquerque Business First's Advertising and PR Agencies List reported $40.9 million in 2017 New Mexico revenue.


Is technology creating too much advertising?  KnowTechie

This is a valid question and we believe the answer is yes. Developments in technology have always created more room for advertisements. We will discuss this ...


Netmining Partners with Bidtellect to Offer Programmatic Native Advertising  MarTech Series

Netmining, the leading provider of data-driven targeting solutions, announced a new partnership with Bidtellect, the leading Native Demand Side Platform (DSP) ...


Advertising Week Europe briefing: Broadcasters slowly unite against platform threats  Digiday

At Advertising Week Europe, it seems broadcasters may be showing a more collective front against platform threats.


NBCUniversal, Sky Combine Advanced Advertising Services  Hollywood Reporter

Comcast's entertainment arm NBCUniversal and its European pay TV business Sky are bringing together their advanced advertising services to offer marketers ...


Advertiser Risk Failure to Participate in NAD Proceedings  The National Law Review

Highlighting the benefits of appearing in front of NAD board, and abiding by self-regulatory standards under NAD, for violations of advertising materials.


The definitive guide to what’s in and out at Advertising Week Europe 2019  Digiday

Advertising Week Europe is here and with it comes four days of panels, parties and networking. To preview all the comings and goings, Digiday has compiled a ...


Advertising Week Europe briefing: Influencer marketing under pressure to show results  Digiday

Chatter among advertisers, publishers, agencies and influencers at Advertising Week Europe indicated that influencer marketing is finally growing up and ...


We Appreciate Our Advertisers  Above the Law

If you're interested in advertising on Above the Law or any other site in the Breaking Media network, please download our media kits or email ...


OTA Fastest-Growing Acronym In Premium Video Advertising -- NOT OTT 03/21/2019  MediaPost Communications

The following post was previously published in an earlier edition of Media Insider. Heroes & Icons, Bounce, Escape, Laugh, Grit, Comet and MeTV. Do you know ...


UK advertising powers ahead as exports hit £6.9bn  The Drum

Britain's stature in international advertising has been given a boost following the publication of new figures indicating that total exports rose to £6.9bn in 2017.


Why Brands Are Flocking To Amazon Advertising  Forbes

In response to more investment in an advertising offering, many brands are moving beyond just experimenting with Amazon advertising, and towards shifting ...


McDonald’s U.K. Mocks All Other Coffee Advertising in Its Amusing Ode to Simplicity  Adweek

When you think “gourmet coffee,” a few scenes are likely to come to mind: a meticulous barista sampling from a veritable chemistry set, perhaps. Or maybe ...


Vanguard Properties Launches Ad Campaigns Through Adwerx Enterprise Automated Listing Advertising Program  RisMedia.com

Vanguard Properties, an independent real estate firm with 15 offices throughout California, has implemented ad campaigns for all properties listed and sold with ...


Google Stock Gains Despite EU Fine On Advertising Power Abuse  Investor's Business Daily

European antitrust regulators on Wednesday hit Google-parent Alphabet with a $1.7 billion fine for harming competition. Google stock climbed despite the latest ...


Teikametrics adds hourly bidding optimization for Amazon advertising  Search Engine Land

Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization ...


Trading Nation: Facebook's targeted advertising business  CNBC

Mark Tepper of Strategic Wealth Partners discusses Facebook's headwinds with CNBC's Mike Santoli.


An Hourly Bidding Algorithm Launches For Amazon Advertising 03/20/2019  MediaPost Communications

Teikametrics has launched an hourly bidding tool for advertisements running on Amazon, and uses a proprietary metric to track performance. Three years in the ...


Amazon doubles down on TV advertising  Marketing Week

Amazon is now TV's third-biggest spender, with total TV ad revenue reaching £5.11bn in 2018 thanks to increased investment from online businesses.


Fox News' Tucker Carlson Continues to Lose Advertisers  Rolling Stone

On Wednesday morning, Fox News hosted advertisers at its New York headquarters for the first “upfronts” meeting in the network's history. The goal was to ...


SEC promises revised advertising rule soon  InvestmentNews

The Securities and Exchange Commission is on the verge of proposing reforms to rules governing advertising, a regulation that tends to vex investment advisers ...


Programmatic buying is changing digital advertising for local advertisers | BBJ  The Bellingham Business Journal

Programmatic provides advertisers more options for controlling their spend and who sees their ads. sound-Sponsored. The TV series Mad Men gave the general ...


TV networks partner to standardize addressable advertising  adage.com

TV networks partner to standardize addressable advertising | Media - Ad Age


PCMS students advertising to Elon Musk - The Tryon Daily Bulletin  Tryon Daily Bulletin

Coinciding with their persuasion and rhetoric unit, Polk County Middle School seventh graders created inventions for Elon Musk's upcoming Space X mission.


Has the Native Advertising Market Matured?  eMarketer

The typical native display ad is mobile, social and purchased programmatically—and that's not expected to change over the next couple years, as the native ad ...


MedShadow Foundation Advertising Guidelines  MedShadow

MedShadow is a nonprofit 501(c)(3) organization that does not accept advertising or support from pharmaceutical companies or medical device manufacturers.


Can Coca-Cola Increase Its Revenue And Profitability By Slashing Its Advertising The Next Two Years?  Forbes

It has been a long time since both, Coca-Cola (NYSE:KO) and PepsiCo (NASDAQ:PEP), diversified into segments other than carbonated soft drinks by selling ...


Some advertisers are quitting Facebook, chiding the company's 'despicable business model'  CNBC

Some businesses told CNBC they decided to stop advertising with Facebook and Instagram due to the company's user data and privacy scandals.


What Makes Flo From Progressive Effective? Lessons For Using Humor In Advertising.  Forbes

The article offers insights into what makes humor in advertising work. Sean McBride or Arnold Worldwide and Professor Marc Weinberger are interviewed.


Digital out-of-home advertising is fracturing into many channels  MarTech Today

Digital out-of-home advertising is evolving so far beyond just being video billboards that, like mobile, the channel category may soon split into multiple channels.


Carphone Warehouse thwacked by UK Advertising watchdog for a Cyber Monday wobble  The Register

UK phone-slinger The Carphone Warehouse has received a slap on the wrist from the Brit advertising watchdog after an offer proved a tad too popular.


WHO urges governments to enforce bans on tobacco advertising, promotion and sponsorship, including in motor sport  World Health Organization

WHO is urging governments to enforce bans on tobacco advertising, promotion and sponsorship at sporting events, including when hosting or receiving ...


From the ANA Conference -- FTC Chairman Warns National Advertisers  Lexology

Today, FTC Chairman Joseph Simons spoke at the ANA's Advertising Law & Public Policy Conference in Washington, D.C. In his keynote address, Simons…


GNB Voc-Tech athletics to handle its own advertising  SouthCoastToday.com

NEW BEDFORD — The Athletics Department will handle all its own advertising initiatives, a first at Greater New Bedford Regional Vocational Technical School.


TV Networks Form New Consortium to Advance Targeted Advertising  The Wall Street Journal

Top television networks have teamed up to create watermark technology designed to help programmers send targeted ads to people with smart TV sets.


Why Pressman Advertising Limited’s (NSE:PRESSMN) Return On Capital Employed Is Impressive  Simply Wall St

Today we'll look at Pressman Advertising Limited (NSE:PRESSMN) and reflect on its potential as an investment. Specifically, we'll consider its Return On Capital ...


Advertisers dump YouTube over questionable content featuring children  NBC News

AT&T, Nestlé and Epic Game have withdrawn ads from YouTube after a viral video claimed it had hosted videos featuring young children that included ...


DuckDuckGo CEO testifies: Privacy legislation isn’t ‘anti-advertising’  Search Engine Land

DuckDuckGo Founder and CEO Gabriel Weinberg testified Tuesday morning before the Senate Judiciary Committee on online privacy. The committee was ...


Blockchain for the Advertising Industry  Law.com

While inflated expectations abound the advertising industry is emerging as one of the more immediate substantive and compelling use cases for blockchain ...


Latest Pure Michigan advertising charge puts UP on display  Crain's Detroit Business

A TV commercial pitching the Upper Peninsula as an adventurer's destination leads Pure Michigan's latest national advertising push. The campaign run by ...


This Northeastern doctoral student looked into what advertising companies are doing with your clicks and searches on the internet  News@Northeastern

By now, internet users realize that they are being tracked online. But what many don't realize is that every click they make contains information that is sold to ...


Update: Positive Shift Regarding Withholding Tax On Online Advertising - Tax - Germany  Mondaq News Alerts

In February 2019, the tax authorities caused uncertainty with their view that a withholding tax of 15.825% should be retained by domestic clients of foreign ...


Thinkbox: TV still accounts for 94.6% of video advertising  Digital TV Europe

Thinkbox, the marketing body for commercial TV in the UK, claims that television accounted for 94.6% of video advertising last year, despite an ongoing shift in ...


Advertisers Are Paying Higher Oscars Ad Rates Even As The Audience Shrinks  Forbes

Oscar advertisers are willing to take a risk on the broadcast, spending $2.6 million for a 30-second spot, even though its audience has declined in recent years.


How femtech uses data to help women and advertisers  Marketplace APM

In our economy, the devices we use are constantly asking us to share — or sometimes just taking — our data. And when it comes to that data, not much of it is ...


Tucker Carlson Vows ‘We Will Never Bow to the Mob,’ but Some Big Advertisers Have  Variety

Fox News' broadcast of "Tucker Carlson Tonight" Monday featured four ad breaks and few national commercials as a new controversy swirled.


NanoLumens installs 60 digital advertising displays in McCarran Airport T1  Passenger Terminal Today

Digital display manufacturer NanoLumens has removed all of the static advertising in the Terminal 1 baggage claim area of McCarran International Airport, Las ...


You're being used to steal $50 billion in digital advertising  Fast Company

A new report says digital ad fraud is bigger–and more sophisticated–than the industry is prepared to deal with.


How streaming impacts digital advertising and consumer entertainment  TechRepublic

Streaming opens up new marketing avenues and revenue potential and is reshaping consumer entertainment in the process.


Snap shares surge 10% after longtime skeptic upgrades to buy  CNBC

Shares of social media company Snap rallied more than 10 percent Thursday after one longtime skeptic upgraded the stock and told clients that it's set for ...


Amazon’s Advertising Business Could Reach $33 Billion in Revenue by 2022  Barron's

Amazon can grow advertising at an annualized rate of 35%, without cutting into Facebook or Google's business.


Since You Can't Rely on Advertising, How Are You Diversifying Revenue? - Folio:  Folio Magazine

Headlines touting impressive growth in digital ad revenues may appear delightful at first glance, but the bigger picture isn't so pretty. Unless you're one of two ...


Digital advertising in 2019 to surpass print, TV for the first time, report says  The Seattle Times

This year, the money spent on digital advertising in the United States will surpass that on traditional ads for the first time, according to forecasts by eMarketer, ...


Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising  Marketing Week

Advertising has lost its humanity in the “rat race” to do things quickly, according to Unilever's recently departed CEO Paul Polman, who is calling for brands and ...


Big Business Spent $1.4 Billion On PR, Advertising Over The Last Decade  HuffPost

Fossil fuel and other corporate trade groups paid public relations and advertising firms at least $1.4 billion from 2008 to 2017 to help them win over the American ...


Apple News jitters, Instagram goes shopping, and chatbots rise again  Business Insider

Welcome to the Advertising and Media Insider newsletter.


Jeanine Pirro Is Shedding Advertisers in the Wake of Her Racist Ilhan Omar Rant  Splinter

Fox News host Jeanine Pirro has lost at least four advertisers since her Islamophobic on-air comments last week in which she suggested Rep. Ilhan Omar might ...


Fox News Host Jeanine Pirro Loses Advertisers Amid Backlash  Hollywood Reporter

Fox News host Jeanine Pirro's Saturday night show has already lost at least four corporate advertisers after she said on her March 9 broadcast that Muslim ...


Congress Moves to Ban Discriminatory Advertising on Social Media  Nextgov

Lawmakers also introduced bills to help both vets and the larger U.S. workforce navigate an increasingly tech-centric job market.


How to Succeed in Advertising Boycotts Without Really Trying  RealClearPolitics

On January 8, the restaurant chain Red Lobster became the 20th major advertiser to stop running ads on Tucker Carlson's Fox News program. It's not because ...


The Lion's Share Fund partners with JCDecaux, the number one outdoor advertising company worldwide  UNDP

JCDecaux, the number one outdoor advertising company worldwide, is to join The Lion's Share Fund, a unique initiative raising much-needed funds to support ...


YouTube pulls advertising from anti-vaxxer videos  Mashable

YouTube said Friday that it would pull advertising from videos that espouse anti-vaccination conspiracy theories, according to BuzzFeed. The action contributes ...


Stop Requested: CHT may be putting an end to controversial bus advertisements  The Daily Tar Heel

I think if we're not going be managing the *content*, then I think we want to make sure that we're not putting on things that could be offensive or derisive to different ...


Modi government advertising blitz dries up as Indian poll rules kick in  Reuters

NEW DELHI (Reuters) - An advertising blitz by Indian Prime Minister Narendra Modi's administration, which saw more than 150 newspaper ads in the past 10 ...


The push and pull of travel advertising  PhocusWire

The travel industry is no stranger to the ebb and flow of change. Consumer travel behavior has seen massive shifts with technological developments. Travelers ...


FTC finalizes settlement with student loan refinancer SoFi over deceptive advertising  TechCrunch

The FTC announced this morning it has approved the final consent order with online student loan refinancer SoFi, which resolves the allegations around SoFi's ...


Walmart Wants a Piece of Amazon's Blockbuster Advertising Growth  Motley Fool

Trying to follow the e-commerce giant's lead, the retail giant is reorienting strategy to build its digital ad business.


 

 

 


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