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Don't Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead sources because it is unlikely that they will all have a problem or technical issue at the same time. Other alternative: It doesn't hurt either to use a few marketing tools to generate leads for your business.

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at your networking group:(1) Bring your business cards. Sound simple? Well, I regularly meet people at networking groups who have forgotten their cards or their cards are at the printers.

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business. The astute merchant understands the newspaper's weaknesses and works to avoid them whenever possible.

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S.

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency to produce selling radio commercials for them and end up with something akin to a high school play, or with the business owner reading tired copy. The radio salesperson knows that by suggesting the owner be the star, visions of Dave from Wendy's or that guy with the talking dog who says "roll that beautiful bean footage" come to mind.

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one of your business cards?" you should get excited. I know I do.

Offline Advertising Tips

Since most of us are always online and our business is online, we often forget the importance of advertising our business offline. Print advertising can be one of the best forms of advertising for your buck.

Tips for Using Paid Advertising

Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to".

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement time, TOTALLY FREE! Imagine..

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea..

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for a persuasive campaign. My reasoning is because the company is separated into several different divisions, while each tries to sell their product, the advertisements must maintain an overall company image.

Mortgage Marketing - Broadcast Advertising vs. Direct Advertising

Do you know how to design and deploy a marketing campaign? Even if your ad budget is small you should still plan and measure the results of you advertising. This process is the key to your ultimate success.

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder which ads are "REALLY" working for the business you manage? Would you like a bullet-proof system for capturing the results from your advertising and marketing? Below are three concepts that will enable you to track your advertising and marketing like a hawk! Really, it's that simple! Developing a tracking system: As a business owner/executive/manager, you need an efficient way to record and evaluate the results from your advertising and marketing programs. To get started, you will need a "prospect card" which includes a list of ALL the places you advertise and market your company.

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle companies and listen to their jingle samples online. Your success depends upon a thorough evaluation of as many companies as possible.

 

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Todays News by officejax free advertising and ad exchange solutionsAdvertising news and reports resources updated Wed. May / 22 / 2019

MSU art students, professor recognized with advertising awards  Mississippi State Newsroom

Nine students and a longtime professor in Mississippi State's Department of Art recently were honored with awards from the Tuscaloosa American Advertising ...


Google changes policy on abortion advertising  BBC News

Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...


R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


advertising giant Leo Burnett names Liz Taylor chief creative officer  Crain's Chicago Business

Liz Taylor, former FCB Chicago chief creative officer, will now oversee creative and communications for Leo Burnett.


TV companies gun for direct-to-consumer dollars, Facebook and Google's privacy crackdown, Pepsi fights back  Business Insider

Hello,. Welcome to your weekly Advertising and Media Insider newsletter, where we catch you up all the big stories we worked on this past week.


Online Advertising - How to Make It 100% Effective?  AiThority

No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion.


Juniper Research: Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters  Yahoo Finance

BASINGSTOKE, England--(BUSINESS WIRE)--. A new study from Juniper Research forecasts advertisers will lose $42 billion of ad spend globally this year to ...


Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising?  Crypto Briefing

The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.


Richland County commissioners ponder online legal advertising | News  Richland Source

Richland County commissioners will ask the prosecutor's office for legal opinions about publishing legal notices and other advertisements in online local news ...


Commercial General Liability and Social Media Advertisements  The National Law Review

How to implement social media advertisement, and how commercial general liability (CGL) coverage will impact messaging under coverage B for businesses ...


Tubi Names Graseck VP East Coast Advertising Sales  Broadcasting & Cable

Tubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.


Four Out-Of-Home Advertising Trends At DSE 2019  Forbes

At this year's Digital Signage Expo in Las Vegas, some of the biggest concepts in the OOH advertising industry came together.


Fox News Hires New Head of Advertising Sales  Hollywood Reporter

With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...


Leading Nevada Real Estate Firm Creates 'Brilliantly Simple' Automated Advertising Program to Reach Potential Homebuyers  RisMedia.com

Berkshire Hathaway HomeServices Nevada Properties, in partnership with Adwerx Enterprises, has launched a new platform to advertise its listings online ...


Store Display Can Be An “Advertisement” Under Coverage B  JD Supra

In Hershey Creamery Company v. Liberty Mutual Fire Insurance Company and Liberty Insurance Corporation, No. 1:18-CV-694, 2019 WL 1900397 (M.D. Penn.


GDPR complaint in EU claim billions of personal data leaked via online advertising bids  Packt Hub

Yesterday a new GDPR complaint regarding RTB was lodged, against Google and other major companies alleging that they leak vast scale of personal data to ...


Comcast Advertising's Greenwald On The Power Of TV And Local Targeting  BeetTV

At the recent LUMA Partners Digital Media East conference, Beet.TV caught up with Kevin Greenwald, Sr. Director of Strategic Initiatives at Comcast Advertising.


Controversial billboard advertising abortion goes up in Colorado  KWCH

Some in Colorado are worried a controversial billboard advertising abortion may give their state.


Fastest Growing Companies 2. Peter Mayer Advertising  New Orleans CityBusiness

In order to become one of the fastest-growing companies in the area over the past three years, with a 116 percent growth rate, executives had to be nimble and.


How to Leverage Your Alumni Network to Land a Job in Advertising  Adweek

This is not just a cliché, either: A 2016 survey revealed that a whopping 85% of jobs are filled via networking. If you want to get a job, particularly in a ...


Coming to Terms With the Realities of Working in Advertising  Adweek

There is unlimited potential for all those big-game commercials, full-spread ads and viral videos to be credited to you in time, but you'll soon realize that lessons ...


After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AU

Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.


Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data  MarTech Series

Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...


How CEO Of Arnold Is Bringing A New Perspective To Advertising By Thinking More Like A Creator  Forbes

Kiran Smith, CEO of Arnold Worldwide, a global creative agency, is bringing a new perspective to advertising as she has a unique ability to understand, and ...


Asia Regulatory Roundup: TGA Releases Advertising Breach 'Stop Clock' Policies as Legal Case Advances  Regulatory Focus

Welcome to our Asia Regulatory Roundup, our weekly overview of the top regulatory news in Asia. TGA Releases Advertising Breach 'Stop Clock' Policies as ...


Social advertising channels 2019: Growth, trends, spend  ClickZ

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...


Digital marketing agency can extend local businesses' advertising reach  The Wilson Times

Local businesses can extend their advertising reach across the World Wide Web through Kingsdale Media, an eastern North Carolina digital marketing agency ...


Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time  MarTech Series

Smartology, the technology firm named as one of the top AI companies by the UK government, has launched a new media tool for charities allowing them to run ...


Advertising Director for Delmarva group is announced  Dorchester Banner

DOVER — Konrad La Prade has been named Director of Advertising for the Independent Newsmedia Delmarva group, including the Dorchester Banner.


PhRMA: Drug advertising rules would confuse patients  USA TODAY

Pharmaceutical ads mandate also would ignore First Amendment and give short shrift to FDA, says the Pharmaceutical Research and Manufacturers of America.


Five Imperatives For Winning The Streaming TV Advertising Revolution  Forbes

As OTT viewers have surpassed traditional TV viewers, OTT now offers the same big-screen experience in a premium, brand-safe environment at scale for ...


Film Series From MultiVerse Advertising and Moonji Production Tells the Story of Myanmar's New Creative Youth Culture  Yahoo Finance

Still/Life Shows a City Reborn Through the Eyes of a New Generation. YANGON, Myanmar, May 21, 2019 /PRNewswire/ -- MultiVerse Advertising and Moonji ...


Hulu Has a Massive Advertising Opportunity  The Motley Fool

Hulu's ad business is already extremely lucrative -- and could be even more valuable in the future.


Google tightens advertising regs for pregnancy centers amid furor over abortion laws  Lifesite

The left-leaning internet giant will block 'non-provider' ads from appearing in keyword searches for abortion.


Why Pinterest has a chance to 'break the advertising duopoly of Google and Facebook'  Yahoo Finance

Even though Pinterest (PINS) lowered its outlook after its first earnings report, some investors believe the digital scrapbooking company has the potential to ...


How Pinterest plans to attract more self-serve advertisers  AdAge.com

Pinterest executives discuss plans to develop an ad platform that appeals to a broader base of brands as they try to ramp up business following its first quarter as ...


Advice On How To Deal With Advertisers In Trouble  Radio & Television Business Report

How can broadcast media's finance pros best deal with advertisers in trouble? It can come down to the properly worded contract, and who your customer is. A.


Lancaster County student advertising designs are winner in LNP  LancasterOnline

Students who entered the advertising portion of the Celebration 225 contest were paired with an LNP/LancasterOnline business that chose to be part of this ...


Justin Bieber's deodorant deal, and Apple's Cannes Lions honor: Tuesday Wake-Up Call  AdAge.com

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your ...


Cannes Lions hails Apple’s creative genius for advertising  Cult of Mac

Apple will collect the 2019 Creative Marketer of the Year award at next month's Cannes Lions International Festival for Creativity.


Trends and advertising claims don't mean countertop cookers are safe  Food Safety News

If you're considering picking up some of those electric pressure cookers at early summer garage sales thinking they'd be a handy, easy way to put up small.


2019 Data-Driven Marketing & Advertising Outlook  Marketing Land

It's hardly a secret that marketing executives of all types are using more data. Data is more powerful than ever, driving decision-making and informing strategy.


Steelers appeal denial of advertising within Heinz Field seats  Tribune-Review Archive

The Steelers will go before the Pittsburgh Zoning Board of Adjustment on Thursday to argue for their plans to spell out Heinz Field or another name in the lower ...


Calvin Klein apologizes for Bella Hadid kiss with Lil Miquela  AdAge.com

Ever provocative, Calvin Klein issued an apology for its recent ad showcasing a kiss between Bella Hadid and Lil Miquela following complaints of "queerbaiting."


Advertising on Planet Vulcan  Adweek

5 days ago. There seems to be more similarity these days between Vulcan and Earth as far as approach to advertising goes. Getty Images. Share. By Brian ...


More Data On Amazon's Advertising Business  Seeking Alpha

At the initial stage, the advertising direction of Amazon is growing faster than the growth of AWS. Preservation of the trend means that in three years the adve.


Walmart's battle with Amazon has new fronts: Digital ads and A.I.  CNBC

You might only know Walmart as a place to stop to pick up milk or paper towels, maybe a few other things, on your way home from work. But the biggest retailer ...


Remembering Grumpy Cat's prolific advertising career—from Friskies to Grumppuccino  AdAge.com

Grumpy Cat, known for her permanent grim expression of contempt, passed away Tuesday at the age of seven.


Opinion: The (misguided) push for a digital advertising tax  AdAge.com

A much-lauded economist says a levy on ad revenue could help rein in Facebook and Google—but others say not so much.


KTS Advertising Law Guides - The Impact of the CCPA on Advertising: What You Need To Know  JD Supra

As brands increasingly use data management platforms or customer relationship management platforms to enhance sales, the California Consumer Privacy Act ...


Twitter accidentally shared user data with advertising partner  Fox News

Twitter says it “inadvertently” collected iOS location data from some of its users and shared it with one of its “trusted” advertising partners — marking the fourth ...


22News Storm Team Weather Tracker recognized by local Advertising Club  WWLP.com

The Advertising Club of western Massachusetts recognized the animators, designers, and creators behind some of the area's best advertising.


Advertising Fraud Losses to Reach $42 Billion in 2019, Driven by Evolving Tactics by Fraudsters  InvestorIdeas.com

Hampshire, UK - May 21, 2019 (Investorideas.com Newswire) A new study from Juniper Research forecasts that advertisers will lose $42 billion of ad spend ...


Spain's ombudsman urges total ban on gambling advertising  CalvinAyre.com

Spain's ombudsman urges the government to impose a total ban on gambling advertising, especially online gambling, with a carve-out for state-run lotteries.


Richmond Times-Dispatch rolls out location-based video advertising  Newspapers and Technology

The Richmond Times-Dispatch is taking its single-copy sales racks to the next level, launchingVirginia's first digital out-of-home video marketing solution that ...


East Coast publisher breathing new life into local advertising  Newspapers and Technology

For many local newspapers, social media — namely Facebook — plays a major role. However, the social media giant is continually changing its algorithms ...


Lachlan Murdoch: Advertising Boycotts Have No Financial Impact on Fox News  Variety

Lachlan Murdoch advertising boycotts against Fox News have no effect on the network's *content* whatsoever.


13 Advertising Agencies In Chicago To Know  Built In Chicago

Check out these 13 ad agencies in Chicago to learn more about the local advertising scene.


Fox Pounds Start-Up Drums In Pitching New Business And Advertising Approach  Deadline

Fox executives amplified their recent pitch about the new iteration of the company being a “stand-up” with its own “Day One” opening up new business ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


When it comes to consulting firms, some advertisers aren’t convinced  Digiday

Accenture's acquisition of creative agency Droga5 shows just how close the consulting firms are getting to ad budgets.


The Luupe seeks to bring the female gaze to advertising  Quartz

More images captured by women means more people are seeing the world the way women do, with a different appreciation for what's beautiful, down to ...


TripAdvisor prepares to woo advertisers outside travel and hospitality  AdAge.com

TripAdvisor is building up its advertising revenue team as it pitches its platform to advertisers outside of the travel and hospitality sectors.


What advertisers need to know about supply path optimization  AdAge.com

Supply path optimization help ad buyers handle resellers, duplicate auctions and more.


Further Thoughts on the Proposed DTC Advertising Drug Pricing Rule  Lexology

To the surprise of almost nobody, the Centers for Medicare & Medicaid Services finalized their proposed direct-to-consumer advertising regulation the…


peter mayer advertising  New Orleans CityBusiness

In order to become one of the fastest-growing companies in the area over the past three years, with a 116 percent growth rate, executives had to be nimble and ...


On Facebook, Trump’s ad spending tops every Democratic rival  The Mercury News

President Donald Trump's campaign has spent almost $5 million on Facebook advertising this year. Among Democrats, Elizabeth Warren and Kamala Harris ...


Why Sellers.json is a Major Leap Forward in Transparent Programmatic Advertising  MarTech Series

IAB Tech Lab released both sellers.json and the OpenRTB SupplyChain object for initial public comment. Once these are finalized and live - likely some time in ...


New York Times Company Continues to Add Online Subscribers as Digital Advertising Grows  The New York Times

The New York Times Company on Wednesday reported first-quarter results that were better than expected, as gains in digital advertising and subscriptions ...


Lamar Advertising Company (REIT) (LAMR) Stock Next Stop, $82.14?  GV Times

It has been reported that multiple insider activity took place at Lamar Advertising Company (REIT) (LAMR). Director REIFENHEISER THOMAS V sold 4,000 ...


Opinion | These Ads Think They Know You  The New York Times

Nearly every ad you see online is tailored just for you. These digital ads are powered by vast, hidden datasets that allow advertisers to make eerily accurate ...


Why Pepsi is embracing a challenger brand status  Fast Company

VP of marketing Todd Kaplan talks about the brand's Super Bowl boost, and how being a challenger is actually a marketing advantage.


False election claims spark push for truth in political advertising laws  The Guardian

Integrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'


Target rebrands digital-advertising business as Roundel  Star Tribune

Target Corp. does more than just sell merchandise to shoppers. Since 2016, it also has operated a separate, in-house media company that creates digital ...


Clean.io raises $2.5M to fight malicious advertising  TechCrunch

Existing approaches to blocking malicious advertising aren't working — at least according to digital ad veteran Seth Demsey. That should resonate with anyone ...


View: A Commitment To Responsible Advertising Of Sports Betting  Legal Sports Report

The American Gaming Association just released its new code for marketing legal sports betting, with a commitment to pushing responsible gaming. The AGA ...


US digital advertising exceeded $100B in 2018 (IAB report)  TechCrunch

Digital ad spending in the United States exceeded $100 billion for the first time last year, according to the latest internet advertising report from the Interactive ...


Facebook prepares advertisers for when users 'clear history'  AdAge.com

Facebook is preparing advertisers for the “clear history” tool that will let people erase their personal data from the social network, affecting ad targeting.


Jeanine Pirro's Fox News Show Has Lost Advertisers Since Suspension  Hollywood Reporter

'Justice w/ Judge Jeanine' has lost nearly 20 percent of its advertising load since the host got out of the penalty box for criticizing Muslim Rep. Ilhan Omar ...


Measurement Standardization Will Save Mobile Advertising: PubMatic  Branding in Asia Magazine

In an effort to reduce the impact of ad fraud on digital advertising, global advertisers and agencies shifted their budgets to private market places (PMPs) for ...


Clive Palmer's ad deluge shows Google and Facebook need to step up transparency, experts say - Science News  ABC News

Plenty of Australians complained about campaign advertising on Facebook, YouTube and various apps. But there's not much anyone can do about it.


ASU professors 'take aim' at attack advertising  Arizona State University

Arizona State University Foundation Professors Kim Fridkin and Patrick Kenney's new book “Taking Aim at Attack Advertising: Understanding the Impact of ...


One of Cincinnati’s largest marketing firms adds to C-suite  Cincinnati Business Courier

One of the largest marketing firms in Greater Cincinnati has announced its third C-suite hire in less than a year.


Advertisers Pack into Game of Thrones Season 8 Finale in U.K.  Wall Street Journal

Unlike the U.S., brands in the U.K. have enjoyed the opportunity to appear in every episode of “Game of Thrones” as it runs there on pay-television channel Sky ...


JJ Watt stars in mock ad to 'endorse' potato chips from student's class project  KTRK-TV

Whether he liked it or not, Houston Texans star J.J. Watt was the big-name endorser of a student's bag of potato chips.


Starbucks got an estimated $2.3 billion in free advertising from 'Game of Thrones' gaffe, and it wasn't even its coffee cup  CNBC

Starbucks got free advertising over the last few days after a modern-day coffee cup was spotted in a "Game of Thrones" episode — and it turns out it wasn't even ...


Starbucks may have gotten billions in free advertising from 'Game of Thrones' gaffe  New York Post

The "Game of Thrones” coffee cup gaffe may have given Starbucks $2.3 billion in free advertising — even though it didn't belong to the java giant.


Google parent Alphabet’s stock tumbles on slow advertising growth  Washington Post

The firm said growth in advertising sales slowed to 15 percent from a year earlier.


Hempstead Town Proposing Vaping Advertisement Restrictions  Wantagh, NY Patch

Hempstead Town Proposing Vaping Ad Restrictions - Wantagh-Seaford, NY - The town would severely limit advertising for the products within 1000 feet of ...


Lockport agency offers free advertising materials to groups helping kids  Buffalo News

J. Fitzgerald Group, a Lockport advertising agency, has participated in the advertising industrys annual CreateAthon 11 times before, but this year the agency …


Amalie Arena's namesake, Amalie Oil Co., faces false advertising lawsuit  Tampa Bay Times

Two Florida residents allege that Amalie Oil Co.'s motor oil line XCEL Premium is falsely advertised as safe for cars despite its executives speaking to the ...


The Future of Display Advertising  Marketing Land

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic ...


PlayOJO's £10m advertising campaign to reinforce core brand proposition  CasinoBeats

Online casino operator PlayOJO has embarked upon a new multi million pound advertising campaign, spanning television, radio, out of home and digital.


Amazon's advertising sales growth is slowing down  CNBC

Amazon's ad sales are still growing, but much slower than before.


Companies Continue To Stumble Over Racially Offensive Advertising Campaigns  NPR

In the wake of a racially-insensitive ad by Ancestry, NPR's Ari Shapiro talks with Nikole Hannah-Jones, a race and culture reporter for The New York Times ...


TV Fans Stream Video to Escape Ads. Madison Avenue Is Racing to Catch Up  Variety

Consumers race to digital video for fewer ads, but they might find tailored pitches instead.


The Insidious Effects Of Advertising  NPR

How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.


$10 Billion In Annual U.S. DTC Healthcare Advertising Indicates Merging Of Patient And Consumer  Forbes

Recently, the renowned bioethicist Art Caplan commented on the merging of the terms patient and consumer, and physician and provider. I am sympathetic to ...


The eye-watering new tab for ad fraud: US$42 billion  Campaign Asia-Pacific

With new techniques and burgeoning sectors ripe for exploitation, the cost is on track to reach US$100 billion in 2023, according to Juniper Research.


Advertisers fear losing consumers who snap away their Facebook history  AdAge.com

Marketers are trying to understand how Facebook's new "clear history" tool will impact their ability to reach consumers who delete their tracks on the social ...


 

 

 


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