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from the Advertising Information Channel:
What the Newspaper Ad Person Won't Tell You
Newspapers are considered the PRIMARY advertising medium by
99.4% of all retailers.
Prove It! - Give Your Marketing and Advertising More Credibility
Your marketing and advertising won't be effective if your
potential customers don't believe the claims you make. So
how can you prove your that you can do what you say you
can? Tone it down.
A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before you
finish the first half of your PBJ. Are you sitting down?
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of article
I should write for newspapers that would be useful to
business people. It struck me that I was making a solid
effort to get into the mind of my target market.
Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business
In the marketing world, radio has earned the reputation of
being the odd step-cousin. You know the one.
Do Your Business Cards Say Who You REALLY Are?
Here are a couple of tips for creating an eye catching
card: Use some color - not too much - just enough to grab
someone's attention and make them want to read the card. Use
a font that's easy to read. Don't fill the whole card with
type - it looks crowded and people don't read it
all. Consider using a fold-over card - I have found these to
be extremely effective for a number of reasons: a) If a
handful of business cards are dropped on a desk only the
fold over cards stand up above the rest b) The fold over
card is still unique - not many people use them c) I use
mine as a mini brochure - inside it tells about my
qualifications, services I offer and skills I have, the
front has my name, phone #'s, email address, URL and postal
address. Another popular addition is your photo - this makes
you seem more approachable and friendly (if your business
is one where you deal directly with the public I suggest
you consider adding a
photo) - How
to make sure your cards are really working for you? Have a
goal to give away AT LEAST 5 CARDS A DAY to build your
network: Leave one with a tip for a waitress. When you "check
in" at the doctor or dentist reception desk don't spell
your name - give your card. Carry them in your pocket when
you walk the dog and hand one out to people you stop and
chat with Make sure all your children's friends parents know
what you do and have your card. Ask someone else for their
card and give them yours (you can build your mailing list
and get some exposure at the same time). Enclose your card
with each bill you pay. Each time you buy something (even at
the drugstore) leave your card and say something simple
like "I design Internet websites if you have any questions
about how you can make money on the Internet please call
me" Put the cards on community bulletin boards. When you
attend trade shows drop your card in EVERY box - yes you
will get put on lots of mailing lists, but you'll also
receive some business too - you'd be surprised Give a card
to the gas station attendant, grocery store clerk, video
store worker, hostess at a restaurant when you give your
name for a seat reservation. If you overhear a conversation
about your industry say "I'm sorry but I couldn't help
overhear part of your conversation if you ever need more
information on the topic, here's my card" Offer to speak at
your school's career day and give each student a card -
they do have parents who may need what you have to
offer. Leave some cards with your stationery store manager -
very often they get requests from small business people for
different kinds of help - if you leave your cards you'll be
first on the list to be called. If you ever go anywhere there
is entertainment leave your card with the entertainer - and
tell them how much you've enjoyed their performance. While
some of the ideas above may seem "silly" you won't know
until you try if they'll work for you - and all of the
people listed above may not want what you're offering BUT
they all have family, friends and co-workers who just
Moving message Sign
Moving Message Signs are a unique, attention-grabbing way
to communicate and motivate. They are used for eye-catching
shop-front or under awning advertising, promotions of
products or services, directing and/or welcoming customers,
displaying safety and emergency information, directing
customers to specific service areas or entrances etc.
Media Savvy - How To Manage Your Time To Gain The Best Media Coverage
Did you know generating positive media coverage is four
times more effective than advertising? Getting exposure in
the media is far-reaching, utterly credible and free. As an
added bonus you may well attract an audience that you never
Choosing a Print Mail Dealer
Print & Mail is a type of service that
is popular among small mail order
operators. It is an inexpensive way to get your
ad material printed and mailed to people.
Advertising Basics for Beginners
So many of us who have decided to do business online have
no background in marketing or advertising. It can be so
frustrating without any kind of guide.
Using The Popularity of Celebrities and Current Events to Promote Your Business
In this article, we want to explore the idea of using the
popularity of celebrities and current event (news) topics
to help market any internet business. The Idea Celebrities
and news events are not only popular topics, they are also
popular "keywords" in the major search engines.
Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page
Many people online are not using one of the best
advertising methods around. I'm talking about offline print
Business Ideas: 5 Uncommon Ways To Generate More Online Business
Sometimes, it is not an obvious business idea that will
make you more money. It may be what is not so obvious, which
most people never think of that may make you money.
Predictions for 2010
2005 puts us at the mid-point of the first decade of the
new millennium. What will things look like at the end of the
1st decade of the new millennium in the world of
advertising? I thought I'd project where the ad industry is
headed and what 2010 (or sooner) might look like.
Do Your Adverts Get You More Sales?
Philadelphia retailer and US Postmaster General, John
Wanamaker, once said, "Half the money I spend on
advertising is wasted; the trouble is I don't know which
half." If you're spending $10,000 a month on advertising
$5,000 is going straight down the tubes.
Juice - Scam of the Decade or Opportunity of the Century
If you are an ardent web surfer and MLM'er like I am, then I
am sure you would have seen the sales pitch "Give away free
broadband and earn £27 GBP each time". Depending on
which side of the fence you are, this product is either
God's gift to freebies enthusiasts, MLM'ers and all paying
ISP subscribers or it is the biggest scam yet, bar none.
Printing - How Do I Buy It?
Why should I care where I get my printed material from,
I'll just go for tenders and go with the low bidder. If you
do this probably you won't be in business for long or
you'll never really run a successful business.
Why Your Ad Failed
So you spent good money on an ad, put it in a magazine or
newspaper, and waited patiently for phone calls that didn't
materialize. You're upset: you feel that you've wasted
money and time, and now you're convinced that advertising
Should Your Small Business Hire an Advertising Agency?
So, you own a small business, sales are down and you've
come to the conclusion you need to start advertising.
Questions: Where do I advertise, how much do I spend and do
I need the help of an advertising agency? The answer to this
question is really very simple.
Add More Pizzazz To Your Ad For More Profits
I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning
Business. Here is the original ad:=> A BETTER PIANO A well tuned and adjusted piano is a beautiful instrument.