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Printing - How Do I Buy It?


Why should I care where I get my printed material from, I'll just go for tenders and go with the low bidder. If you do this probably you won't be in business for long or you'll never really run a successful business. My company, Solutions Ink started from the premise that I don't just sell printed products but rather I help businesses grow and prosper. Being in the business for over 20 years I've seen how the industry and the market have changed. Gone are the days you could charge what you want and deliver any quality good's. With global competition so great, the product must be perfect and your price must be competitive just for you to survive. That being said what should I look for in a printing company. First you should explain what you do and how you do it,to your printer. It is his job with his expertise to decide what product he should offer you. Today there are offset presses, digital presses, web presses and each one is appropriate for a different type of job.

Digital presses today have greatly improved their quality and are great for short runs (under 1000 quantity), variable data (inserting names into each letter), large format small quantity jobs (point of purchases, banners, posters, small direct mail jobs). Turnaround is key and digital jobs usually can be done in days if not hours.

Offset presses are good for jobs of greater than 1000 t'ill about 100,000 or if the absolute quality is essential for the job (brochures, fashion catalogues, price lists, letterheads, business cards, envelopes). These type of jobs usually takes days or a week or two, depending on the complexity of the job.

Web presses are great for large runs of magazines, newspaper flyers or large run business forms.

Suggestions by your printer should help your business grow. He should help in deciding paper stocks, colors, finishings and offer you different price options. New technology can save company's great amounts of time by offering e-commerce ordering and proofing systems. New technology allows form/card combinations, form/label combinations and form/magnet combinations. These reduce the need to print 2 pieces. This can also cut your mailing costs. The idea is for your printer to help you market your business so that you can become more successful. Penny pinching on costs can be short sighted. For true long term growth you have to work in partnership with your printer so that both of you benefit. If you have only one winner, chances are you'll be searching out a new partner pretty soon.

Steven Schneidman has an M.B.A., worked for a large bank, was a Finance Professor at University and has owned 2 Printing and Promotional Product companies.

If you need any help deciding what you should do for your next printing job drop me an email at [email protected] or visit my website at www.solutionink4u.com.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. December / 04 / 2023

Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform - Forbes
  1. Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform  Forbes
  2. Elon Musk curses out advertisers who left X over antisemitic content  Reuters
  3. Walmart Stops Ads on X, Joining the Advertising Exit  The Wall Street Journal

How Advertising Is Transforming in a New Digital World - Business Insider
How Advertising Is Transforming in a New Digital World  Business Insider

Meta Faces Lawsuit From Spanish Media Over Advertising Practices - The Wall Street Journal
  1. Meta Faces Lawsuit From Spanish Media Over Advertising Practices  The Wall Street Journal
  2. Spanish newspaper association files multimillion-euro suit against Meta over advertising practices  ABC News
  3. Spanish newspaper association files multimillion-euro suit against Meta over advertising practices  The Independent

Trump is stepping up his advertising in Iowa, where governor has backed DeSantis - ABC News
Trump is stepping up his advertising in Iowa, where governor has backed DeSantis  ABC News

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear - AdExchanger
In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear  AdExchanger

DeSantis campaign blames its own super PAC for leaks, bad TV advertising - POLITICO
DeSantis campaign blames its own super PAC for leaks, bad TV advertising  POLITICO

Digital Surge Propels Global Ad Market To Nearly 6% Rebound From 2022 Levels, GroupM Estimates; Nearly Half Of TV Ad Dollars Have Shifted To Streaming - Deadline
Digital Surge Propels Global Ad Market To Nearly 6% Rebound From 2022 Levels, GroupM Estimates; Nearly Half Of TV Ad Dollars Have Shifted To Streaming  Deadline

Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending - The Wall Street Journal
Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending  The Wall Street Journal

Why Amazon's disappointing NFL Black Friday ratings aren't worrying advertisers - Ad Age
Why Amazon's disappointing NFL Black Friday ratings aren't worrying advertisers  Ad Age

Mozilla Developer Network Partners Exclusively with BuySellAds for Native Advertising Initiative - WRAL News
Mozilla Developer Network Partners Exclusively with BuySellAds for Native Advertising Initiative  WRAL News

Third-party data in advertising: Best of the MarTechBot - MarTech
Third-party data in advertising: Best of the MarTechBot  MarTech

Advertising on X right now might not be all bad – for some - Digiday
Advertising on X right now might not be all bad – for some  Digiday

Walmart says it is not advertising on social platform X - Reuters
Walmart says it is not advertising on social platform X  Reuters

Advertising in a cookieless world - Hospitality Net
Advertising in a cookieless world  Hospitality Net

mParticle Achieves the new AWS Advertising and Marketing ... - AiThority
mParticle Achieves the new AWS Advertising and Marketing ...  AiThority

Advertising wear out largely a 'myth', says System1 - Research Live
Advertising wear out largely a 'myth', says System1  Research Live

Federal government begins advertising new cyber rotation program - FedScoop
Federal government begins advertising new cyber rotation program  FedScoop

Coca-Cola Co. told to modify Powerade advertising - just-drinks.com
Coca-Cola Co. told to modify Powerade advertising  just-drinks.com

Nexstar CEO Says The CW Will Be at Breakeven by “End of 2025” - Hollywood Reporter
Nexstar CEO Says The CW Will Be at Breakeven by “End of 2025”  Hollywood Reporter

Advertising Is Dead. Long Live Advertising. - WSJ - The Wall Street Journal
Advertising Is Dead. Long Live Advertising. - WSJ  The Wall Street Journal

UK ad watchdog to crack down on ‘biodegradable’ and ‘recyclable’ claims - The Guardian
UK ad watchdog to crack down on ‘biodegradable’ and ‘recyclable’ claims  The Guardian

South Jacksonville Hotels Not Taking Advantage of Advertising ... - WLDS-WEAI News
South Jacksonville Hotels Not Taking Advantage of Advertising ...  WLDS-WEAI News

Advertising Trends to Watch in 2024 - Insider Intelligence
Advertising Trends to Watch in 2024  Insider Intelligence

X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out - The New York Times
X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out  The New York Times

St. Clair College team wins international advertising competition ... - CTV News Windsor
St. Clair College team wins international advertising competition ...  CTV News Windsor

U.S. Advertising Revenue Forecast Raised for This Year and Next, But With a Big Caveat - Hollywood Reporter
U.S. Advertising Revenue Forecast Raised for This Year and Next, But With a Big Caveat  Hollywood Reporter

Kovels Antiques and Collecting: Advertising premiums | At Home ... - Daily Tribune News
Kovels Antiques and Collecting: Advertising premiums | At Home ...  Daily Tribune News

TV industry’s worst advertising downturn in 15 years; Backlash over ... - ExchangeWire
TV industry’s worst advertising downturn in 15 years; Backlash over ...  ExchangeWire

Runway ML is partnering with Getty Images on new AI video models ... - VentureBeat
Runway ML is partnering with Getty Images on new AI video models ...  VentureBeat

The Advertising Industry’s Existential Crisis - Forbes
The Advertising Industry’s Existential Crisis  Forbes

Keys to Success for Social Media in Healthcare Advertising - Pharmaceutical Executive
Keys to Success for Social Media in Healthcare Advertising  Pharmaceutical Executive

Transparency and targeting of political advertising: EU co-legislators ... - Présidence française du Conseil de l'Union européenne 2022
Transparency and targeting of political advertising: EU co-legislators ...  Présidence française du Conseil de l'Union européenne 2022

Apple, Disney, other media companies pause advertising on X after Elon Musk boosted antisemitic tweet - CNBC
Apple, Disney, other media companies pause advertising on X after Elon Musk boosted antisemitic tweet  CNBC

FDA Publishes Final Rule on Direct-to-Consumer Advertising ... - Morgan Lewis
FDA Publishes Final Rule on Direct-to-Consumer Advertising ...  Morgan Lewis

Forxiga’s generic makers in Korea face advertising suspension - KBR
Forxiga’s generic makers in Korea face advertising suspension  KBR

Flagstaff discontinues advertising at the airport to prevent a lawsuit regarding local gun range - Arizona's Family
Flagstaff discontinues advertising at the airport to prevent a lawsuit regarding local gun range  Arizona's Family

Paramount Advertising Chief John Halley Says Industry Mix Of Streaming, Linear And Digital Is “A Big Mess” For Buyers And Sellers, “But We’re Going To Work Toward A Better Future” - Deadline
Paramount Advertising Chief John Halley Says Industry Mix Of Streaming, Linear And Digital Is “A Big Mess” For Buyers And Sellers, “But We’re Going To Work Toward A Better Future”  Deadline

Biden, allies set off-year advertising record for incumbent president - NBC News
Biden, allies set off-year advertising record for incumbent president  NBC News

New Market Report from News/Media Alliance provides trends ... - Editor And Publisher Magazine
New Market Report from News/Media Alliance provides trends ...  Editor And Publisher Magazine

Meet The 30 Under 30 Marketing & Advertising Class Of 2024 ... - Forbes
Meet The 30 Under 30 Marketing & Advertising Class Of 2024 ...  Forbes

NAAG 2023 CP Fall Conference: Advertising… - kelleydrye.com
NAAG 2023 CP Fall Conference: Advertising…  kelleydrye.com

2024 Advertising Hall of Fame inductees: Jerri DeVard, Jeff Goodby ... - Ad Age
2024 Advertising Hall of Fame inductees: Jerri DeVard, Jeff Goodby ...  Ad Age

Online Advertising is Broken & We Need a Plan to Fix It: Introducing ... - Center for Democracy and Technology
Online Advertising is Broken & We Need a Plan to Fix It: Introducing ...  Center for Democracy and Technology

Norton Introduces Bill to Require Federal Agencies to Report on ... - House.gov
Norton Introduces Bill to Require Federal Agencies to Report on ...  House.gov

HGI Capital Management LLC Purchases New Shares in Lamar ... - MarketBeat
HGI Capital Management LLC Purchases New Shares in Lamar ...  MarketBeat

Meta bars political advertisers from using generative AI ads tools - Reuters
Meta bars political advertisers from using generative AI ads tools  Reuters

Spanish regulator opens first cryptoasset advertising case - Reuters
Spanish regulator opens first cryptoasset advertising case  Reuters

Advertising Watchdog Tells Charter to Soften Claims About T-Mobile ... - Telecompetitor
Advertising Watchdog Tells Charter to Soften Claims About T-Mobile ...  Telecompetitor

Paid advertising: Tips to boost qualified leads and reduce costs - MarTech
Paid advertising: Tips to boost qualified leads and reduce costs  MarTech

Division on Civil Rights Issues Notice of Violation in Response to ... - New Jersey Attorney General
Division on Civil Rights Issues Notice of Violation in Response to ...  New Jersey Attorney General

Man Sentenced for Advertising and Distributing Child Sexual Abuse ... - Department of Justice
Man Sentenced for Advertising and Distributing Child Sexual Abuse ...  Department of Justice

PubMatic Is Building For The Day Advertising Demand Takes Off ... - AdExchanger
PubMatic Is Building For The Day Advertising Demand Takes Off ...  AdExchanger

Instacart and The Trade Desk Partner to Enhance Programmatic ... - The Trade Desk
Instacart and The Trade Desk Partner to Enhance Programmatic ...  The Trade Desk

Fed Panel Wants to Confront the Role of Aggressive Auto ... - Streetsblog USA
Fed Panel Wants to Confront the Role of Aggressive Auto ...  Streetsblog USA

The 5 next big tech innovations in marketing and advertising for 2023 - Fast Company
The 5 next big tech innovations in marketing and advertising for 2023  Fast Company

Facing advertising exodus, Musk meets Israeli leaders - MarketWatch
Facing advertising exodus, Musk meets Israeli leaders  MarketWatch

3 Digital Advertising Stocks That Will Capture Consumer Attention in ... - Nasdaq
3 Digital Advertising Stocks That Will Capture Consumer Attention in ...  Nasdaq

Dispensary Owner Sues Over Mississippi's Ban On Marijuana ... - Marijuana Moment
Dispensary Owner Sues Over Mississippi's Ban On Marijuana ...  Marijuana Moment

WLU Graphic Design Student Takes Second Place Honors at an Intercollegiate Advertising & Design Competition - West Liberty University
WLU Graphic Design Student Takes Second Place Honors at an Intercollegiate Advertising & Design Competition  West Liberty University

Plano Police Department turning to more online advertisement for ... - WspyNews
Plano Police Department turning to more online advertisement for ...  WspyNews

Finally! Tampon Advertising Isn't Just for Women Anymore - Muse by Clio
Finally! Tampon Advertising Isn't Just for Women Anymore  Muse by Clio

Roku and Unity Partner to Bring the Power of TV Streaming ... - Roku Newsroom
Roku and Unity Partner to Bring the Power of TV Streaming ...  Roku Newsroom

Interactive Advertising Bureau | Insights - IAB
Interactive Advertising Bureau | Insights  IAB

FINRA Performance Advertising Proposal Helps It Keep Pace with ... - Morgan Lewis
FINRA Performance Advertising Proposal Helps It Keep Pace with ...  Morgan Lewis

3 Digital Advertising Stocks That Will Capture Consumer Attention in ... - InvestorPlace
3 Digital Advertising Stocks That Will Capture Consumer Attention in ...  InvestorPlace

Toyota SUV adverts banned in UK on environmental grounds - The Guardian
Toyota SUV adverts banned in UK on environmental grounds  The Guardian

FreeWheel forms pact with OrkaTV to enhance ad buying against ... - StreamTV Insider
FreeWheel forms pact with OrkaTV to enhance ad buying against ...  StreamTV Insider

Big players opt out of advertising on Instagram after a child predator ... - PhoneArena
Big players opt out of advertising on Instagram after a child predator ...  PhoneArena

LensCrafters AccuFit false advertising $39M class action settlement - Top Class Actions
LensCrafters AccuFit false advertising $39M class action settlement  Top Class Actions

Here are the companies pulling ads from X - Media Matters for America
Here are the companies pulling ads from X  Media Matters for America

FTC Staff Paper Details Potential Harms to Kids from Blurred ... - Federal Trade Commission News
FTC Staff Paper Details Potential Harms to Kids from Blurred ...  Federal Trade Commission News

As podcast advertising grows, brand lift data can help brands ... - Nielsen
As podcast advertising grows, brand lift data can help brands ...  Nielsen

Federal Trade Commission Announces Updated Advertising Guides ... - Federal Trade Commission News
Federal Trade Commission Announces Updated Advertising Guides ...  Federal Trade Commission News

Medical Advertising: Federal Oversight of Devices | U.S. GAO - Government Accountability Office
Medical Advertising: Federal Oversight of Devices | U.S. GAO  Government Accountability Office

U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies ... - IAB
U.S. Podcast Advertising Revenue Study 2023: Drivers, Strategies ...  IAB

US Department of Labor, Lamar Advertising Co. form alliance to ... - US Department of Labor
US Department of Labor, Lamar Advertising Co. form alliance to ...  US Department of Labor

Disney+ Expands Advertising Automation and Measurement ... - The Walt Disney Company
Disney+ Expands Advertising Automation and Measurement ...  The Walt Disney Company

Facebook owner Meta faces EU ban on targeted advertising - Reuters
Facebook owner Meta faces EU ban on targeted advertising  Reuters

Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S - Senator Ron Wyden
Wyden, Booker Introduce Bill to Ban Surveillance Advertising | U.S  Senator Ron Wyden

New CCM Report Reveals Troubling Trend: New York State's ... - Craig Newmark Graduate School of Journalism at CUNY
New CCM Report Reveals Troubling Trend: New York State's ...  Craig Newmark Graduate School of Journalism at CUNY

Amazon rolls out AI-powered image generation to help advertisers ... - About Amazon
Amazon rolls out AI-powered image generation to help advertisers ...  About Amazon

Marketing and Advertising on DoorDash - DoorDash
Marketing and Advertising on DoorDash  DoorDash

These companies kept up LGBTQ advertising despite risk of consumer boycotts - ABC News
These companies kept up LGBTQ advertising despite risk of consumer boycotts  ABC News

Amazon’s advertising revenue tops $12 billion in the third quarter - CNBC
Amazon’s advertising revenue tops $12 billion in the third quarter  CNBC

Advertising vs Marketing: What's the Difference between the Majors? - Boston University
Advertising vs Marketing: What's the Difference between the Majors?  Boston University

St. John's University to Celebrate the Work of Advertising Icons ... - St John's University News
St. John's University to Celebrate the Work of Advertising Icons ...  St John's University News

Examining LGBTQ+ representation in media and advertising - Nielsen
Examining LGBTQ+ representation in media and advertising  Nielsen

McDonald’s and Wendy’s win false advertising lawsuit - CNN
McDonald’s and Wendy’s win false advertising lawsuit  CNN

Two brands suspend advertising on X after their ads appeared next to pro-Nazi content - CNN
Two brands suspend advertising on X after their ads appeared next to pro-Nazi content  CNN

Twitter's U.S. Ad Sales Plunge 59% as Woes Continue - The New York Times
Twitter's U.S. Ad Sales Plunge 59% as Woes Continue  The New York Times

FTC Publishes Staff Paper on the Harm of Blurred Advertising - Privacy & Information Security Law Blog
FTC Publishes Staff Paper on the Harm of Blurred Advertising  Privacy & Information Security Law Blog

Is So-Called Contextual Advertising the Cure to Surveillance-Based ... - Tech Policy Press
Is So-Called Contextual Advertising the Cure to Surveillance-Based ...  Tech Policy Press

Diversity Report Signals A Greater Issue In Advertising: Cultural ... - Forbes
Diversity Report Signals A Greater Issue In Advertising: Cultural ...  Forbes

GroupM Introduces New Protections Against Made For Advertising ... - GroupM
GroupM Introduces New Protections Against Made For Advertising ...  GroupM

Tech Trends Shaping the Future of Advertising - ExchangeWire
Tech Trends Shaping the Future of Advertising  ExchangeWire

Netflix Subscribers Are Up, But Advertising Remains Stagnant - AdExchanger
Netflix Subscribers Are Up, But Advertising Remains Stagnant  AdExchanger

Advertising Information - Healio
Advertising Information  Healio

Warner Bros. Discovery Announces New Strategy And Structure For ... - Warner Bros. Discovery
Warner Bros. Discovery Announces New Strategy And Structure For ...  Warner Bros. Discovery

Advertising Terms and Conditions - The Chronicle of Philanthropy
Advertising Terms and Conditions  The Chronicle of Philanthropy

3 trends we expect to see at Advertising Week New York 2023 - Insider Intelligence
3 trends we expect to see at Advertising Week New York 2023  Insider Intelligence

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