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Advertising Information:
How to Write Ads that Increase Your BusinessI caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. Direct Response Advertising; Radio vs TVRadio advertising vs. television advertising Many new advertisers assume that they should start on radio and "move up" sometime later to TV. Add More Pizzazz To Your Ad For More ProfitsI recently completed a Marketing Makeover for an Ad that wasn't
generating results for the owner of a Piano Tuning Business. Here
is the original ad: ============================================== Should Your Small Business Hire an Advertising Agency?So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency? The answer to this question is really very simple. How Much Money Do I Need to Spend on Advertising?Q: I've never really done much advertising for my business; I've always relied on networking and word-of-mouth. Now I'd like to launch a small campaign, but I'm frightened it will cost a lot of money. Why Not Use the Humble Fax in Your Advertising Strategy?When my daughter complained recently about the prohibitive cost of news media advertising, we had a discussion about the ways in which she could sell her range of body products (hand creams, lip balms etc). I explained to her that huge firms like K Mart wouldn't spend millions of dollars annually for advertising if it wasn't necessary. Raising Funds For Your Nonprofit Using An Annual Direct Mail ProgramA good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year. Imprinted Promotional Items - Their Many Marketing ApplicationsThere are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. How to Save Money by Making Your Own SignIn the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. Marketing Tips For Small Business - Advertising That Works, Part IHave you ever seen an ad on television that was beautiful, slick, and stylish but didn't fit the product? How about a magazine ad that, though gorgeously photographed, didn't make it clear what was being sold? Or have you heard a catchy radio ad that neglected to give contact information? If you pay attention, you'll notice these money-wasting advertisements in all types of media. If a corporation puts out a bad advertisement, the marketing department will have the resources and budget to make a mid-course correction (sometimes). Cinema Advertising is Big Business, So Mergers are a NaturalCinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background. Top 9 Reasons To AdvertiseAdvertising is not for every company. But some require it because their market is big and constantly changing and evolving. How to Save Money by Making Your Own SignIn the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. Magnetic Signs: Where Do They Work Best?Recently, a woman called to ask about replacing a magnetic sign she had purchased from another company. Her original sign had actually blown off the side of her car. Lamination of SignsI suspect that everyone has an idea of what lamination is even if you have only seen it in passing. Restaurant menus are a common example. More Articles from Advertising Information: |
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ADVERTISING RELATED ARTICLES:
The TV Shoot, The Spoiled Brat, And A Painful Lesson It was two days before our shoot. I was in the office with the client going over the story boards and filling him in on all the details for his latest television campaign. Why Would Anyone Want Your Business Card? Do you remember how proud you were the first time you saw your name in print? Most entrepreneurs feel that same flush of pride when they gaze on their new business cards. That small piece of paper represents years of planning and effort and hard work and dreams. Bad Seduction - Advertising Techniques That Don't Work I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. Electronic Display Signs Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations. 80% of All Advertising Is Wasted Due To This Common Mistake You're flipping through this publication as you wait for your latte, when suddenly you decide to stop and read an ad. What made you stop? I'll bet it was an attention grabbing headline. Using Ad Agencies and Designers Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer. Creditability In Advertising I recently saw an ad taped to my mailbox, mind you, my mailbox is shared by many residents of my area. The postal real estate is typically reserved for flyers of lost dogs, cats, small children, etc. What To Do With Your Business Cards Without a plan to distribute your cards, there's no need to print them in the first place. Many fall into the trap of thinking all the thinking about business cards is over once the order is placed. Avoid The Big Advertising Mistakes Is your advertising copy getting the results you want? If not, look at your current marketing to see if you're making one of the major copywriting mistakes: Selling features instead of benefits. Telling your customer that your "fabulous new ALF-400 comes complete with Aero Scan and Band Control technologies!" doesn't actually tell them anything. Advertising Costs Getting Too High? Everyone knows that advertising is essential to growing a business. One problem that small business owners have always faced is the high cost of marketing. Outdoor Sign Many business organizations that needs to disseminate late-breaking information to a large number of people. Out door sign boards are the perfect solution for them that command the attention of all who pass underneath. Imprinted Promotional Items - Their Many Marketing Applications There are many uses for promotional items. This means that they are just not used as freebies for a grand opening special. Media Savvy - Media Skills For Rural Women The ability to lead, persuade and influence are integral skills for effective leaders. The capability of telling a story that inspires, motivates and informs is an essential part of this process. The SKINNY on Newspaper Advertising The SKINNY on Newspapers Using the paper is considered gospel by many people in business. Use it wisely and it can be a good tool. Consider These Pressing Facts Before You Renew Your Yellow Page Ad Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year Before long, your Yellow Page directory rep will be paying you a visit. It's an annual event that happens several months before next year's directory goes to press. Graphical LED Display Graphical LED Displays utilize high-resolution graphics and video to transmit the information. You will find them sited in world's great cosmopolitan cities. Media Savvy - Treat Them As You Would Your Best Customer The ability to lead, persuade and influence are integral skills for effective managers. The capability of telling a story that inspires, motivates and informs is an essential part of this process. 100 Excellent Words and 70 Action Getting Phrases for Ad Writing 100 Excellent Words Absolutely. Amazing. Using The Popularity of Celebrities and Current Events to Promote Your Business In this article, we want to explore the idea of using the popularity of celebrities and current event (news) topics to help market any internet business. The Idea Celebrities and news events are not only popular topics, they are also popular "keywords" in the major search engines. Indoor LED Displays To promote the audience, staff, customers and other people the Indoor LED displays are most widely used. By incorporating the latest technology Indoor LED displays provide exceptional service for a great value. |
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