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Add More Pizzazz To Your Ad For More Profits


I recently completed a Marketing Makeover for an Ad that wasn't generating results for the owner of a Piano Tuning Business.

Here is the original ad:

========================================
A BETTER PIANO

A well tuned and adjusted piano is a beautiful instrument.
It is a joy to play and listen to.
Each string is raised slightly and then lowered
to the true pitch for the most stable tuning.
Yes, it is a better piano:
because it is well maintained, it will last longer, and
its value will actually increase.

For a better tuning please call:
Ray Meinhardt, Piano Technician
218-631-3451
======================================

Although the heading was centered and bold, it wasn't an effective headline because it didn't catch the attention of the target market.

Regardless of how small your Ad is, it still must answer "What's In It For Me?" for your target market. In order to answer that question you must know how your service can solve their problem.

For our Piano Tuner, his target market is dealing with the following problems:

1. They have invested a lot of money into their piano and they want to keep it well maintained.

2. They use their piano for entertaining guests, and if it isn't properly tuned the resulting music will be embarrassing to them.

3. They want to get the most out of their investment, and feel that properly tuned pianos play better music. This also satisfies their need to have the best.

4. They want to increase the value of their investment.

Since the goal of the Ad is to generate response from prospects currently in need of a Piano Tuner, the Marketing Makeover is focused on catching their attention and getting them to call.

Here is the Ad Marketing Makeover:
===================================

"My Friends All Laughed When I Sat Down At My
Piano - Expecting To Hear Embarrassing Off Key Sounds...
But When I Began To Play, They Were Mesmerized
By The Beautiful Music"

Tune your embarrassing off keys into beautiful music
today by calling Ray Meinhardt, Piano Technician
at (218) 631-3451

Mention this Ad and receive our
FREE Perfect Melody Piano Package!
(includes a Precision Tune Piano Analysis)
===================================

The headline in the new Ad will still be bold and centered, but it now answers "What's In It For Me?" for prospects suffering from the embarrassment of an off key piano.

The new Ad now features an offer designed to generate greater response from prospects.

The Perfect Melody Piano Package will consist of marketing materials designed to position our Piano Tuner as an expert, and the only solution to the problems faced by his target market.

The Piano Analysis is the most important component of the package because it will get him in front of his prospects who have raised their hands and indicated a need for his services.

To convert more leads into sales, he can offer a special limited time introductory offer to prospects after completing the Piano Analysis.

Now that the Ad has a compelling headline and offer, it needs to be placed in publications read by piano owners. If placed in several publications at the same time, the results can be tracked by placing a special code at the bottom of the Ad for each publication.

Then the Ad can be removed from publications that are not producing results, and ran more frequently in publications that are producing results.

Once you have a winning Ad, get more mileage from it by using the marketing message in Flyers and Postcards, and other marketing materials.

When your Ad is on a winning streak it will not only pay for itself many times over, but it will also produce more profits so you can grow your business.

Copyright 2005 Black Unicorn Communications, Inc.
All Rights Reserved

Black Unicorn Communications helps Service Businesses attract more clients in less time.

Visit http://www.blackunicorninc.com to receive our free Business Success Toolkit including the free course: 7 Steps To More Clients.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. March / 28 / 2023

The TV Advertising Market Is Slumping, But Sports Ads Are Booming - Hollywood Reporter
The TV Advertising Market Is Slumping, But Sports Ads Are Booming  Hollywood Reporter

How ChatGPT Is Prompting Advertising Strategists To Think Different - The Drum
How ChatGPT Is Prompting Advertising Strategists To Think Different  The Drum

Snap Taps Former Microsoft Head of Advertising Rob Wilk as President of Americas - Variety
Snap Taps Former Microsoft Head of Advertising Rob Wilk as President of Americas  Variety

Advertising spending expected to grow this year despite economic uncertainty - Greater Baton Rouge Business Report
Advertising spending expected to grow this year despite economic uncertainty  Greater Baton Rouge Business Report

What to watch for in TV advertising's 2023 upfront market - Digiday
What to watch for in TV advertising's 2023 upfront market  Digiday

ChatGPT and Generative AI in Media and Advertising - Insider Intelligence
ChatGPT and Generative AI in Media and Advertising  Insider Intelligence

Entrepreneur Gary Vaynerchuk Says More Bang For The Buck Comes From Advertising On Radio. - Inside Radio
Entrepreneur Gary Vaynerchuk Says More Bang For The Buck Comes From Advertising On Radio.  Inside Radio

From Eugenics to Targeted Advertising: The Dark Role of Data in Sorting Humanity - Literary Hub
From Eugenics to Targeted Advertising: The Dark Role of Data in Sorting Humanity  Literary Hub

US Justice Dept's Google advertising case gets fast-paced schedule - Reuters
US Justice Dept's Google advertising case gets fast-paced schedule  Reuters

U.S. Advertising Growth Forecast Cut Slightly for 2023 - Hollywood Reporter
U.S. Advertising Growth Forecast Cut Slightly for 2023  Hollywood Reporter

Pinterest Rises on Better Advertising Potential - TipRanks
Pinterest Rises on Better Advertising Potential  TipRanks

Pinterest CEO Bill Ready Impresses Investors with New Advertising ... - Observer
Pinterest CEO Bill Ready Impresses Investors with New Advertising ...  Observer

Pinterest Stock Rises on Upgrade as Advertising Technology Seen Boosting Growth - Barron's
Pinterest Stock Rises on Upgrade as Advertising Technology Seen Boosting Growth  Barron's

Advertising Research Group Wants To Replace TV Households - Forbes
Advertising Research Group Wants To Replace TV Households  Forbes

A May grad asks about a career in advertising - Boston.com
A May grad asks about a career in advertising  Boston.com

Contextual Advertising Global Market to Reach $562.1 Billion by 2030: Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy - Yahoo Finance
Contextual Advertising Global Market to Reach $562.1 Billion by 2030: Contextual Advertising and Personalization Evolve into Critical Aspects in Building a Comprehensive Ad Campaign Strategy  Yahoo Finance

Manager, Sponsorship and Advertising, Cityside - Oaklandside
Manager, Sponsorship and Advertising, Cityside  Oaklandside

Edtech should raise the bar for education advertising | Mint - Mint
Edtech should raise the bar for education advertising | Mint  Mint

HCBI board members learn about digital advertising opportunity - huntingdondailynews.com
HCBI board members learn about digital advertising opportunity  huntingdondailynews.com

FTC Cracks Down on BetterHelp’s Sharing of Health Information for ... - JD Supra
FTC Cracks Down on BetterHelp’s Sharing of Health Information for ...  JD Supra

Blurred lines – when celebrity endorsements can lead to claims of ... - JD Supra
Blurred lines – when celebrity endorsements can lead to claims of ...  JD Supra

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New York City buys billboards in southern cities advertising its abortion access  The American Independent

Anzu: Advertising in Games is Easier Than You Think – Beet.TV - BeetTV
Anzu: Advertising in Games is Easier Than You Think – Beet.TV  BeetTV

Geico, Allstate lead the insurance industry in advertising spending cuts - Insider Intelligence
Geico, Allstate lead the insurance industry in advertising spending cuts  Insider Intelligence

Montana Senators Reject House-Passed Bill To Ban Most Marijuana ... - Marijuana Moment
Montana Senators Reject House-Passed Bill To Ban Most Marijuana ...  Marijuana Moment

The FTC’s Crackdown On Misleading Advertising Will Benefit Both ... - The Drum
The FTC’s Crackdown On Misleading Advertising Will Benefit Both ...  The Drum

Pacvue Expands From Advertising to Retail - Business Insider
Pacvue Expands From Advertising to Retail  Business Insider

Auto Advertising Is On The Rebound At Radio But The Trend Lacks ... - Inside Radio
Auto Advertising Is On The Rebound At Radio But The Trend Lacks ...  Inside Radio

Skai Introduces first of its kind Omnichannel Platform for Unified Performance Advertising - Yahoo Finance
Skai Introduces first of its kind Omnichannel Platform for Unified Performance Advertising  Yahoo Finance

Test Your Ad Expands To Radio, Podcast And Audio Advertising. - Inside Radio
Test Your Ad Expands To Radio, Podcast And Audio Advertising.  Inside Radio

Discover the Most Popular Types of Billboard Advertising in San ... - San Francisco Examiner
Discover the Most Popular Types of Billboard Advertising in San ...  San Francisco Examiner

Tribaldata Partners with PubMatic Enabling Media Buyers to Reduce the Carbon Footprint of Digital Advertising Campaigns - Yahoo Finance
Tribaldata Partners with PubMatic Enabling Media Buyers to Reduce the Carbon Footprint of Digital Advertising Campaigns  Yahoo Finance

Meet Minneapolis unveils new advertising campaign to boost tourism - KARE11.com
Meet Minneapolis unveils new advertising campaign to boost tourism  KARE11.com

Kargo Partners With Snap to Develop Creative Science and a Dynamically Generated Product Catalog for E-commerce and Retail Advertisers - Yahoo Finance
Kargo Partners With Snap to Develop Creative Science and a Dynamically Generated Product Catalog for E-commerce and Retail Advertisers  Yahoo Finance

Instagram unveils two new advertising channels - MarTech
Instagram unveils two new advertising channels  MarTech

Newsletter publishers say they continue to see uptick in revenue ... - Digiday
Newsletter publishers say they continue to see uptick in revenue ...  Digiday

Instacart Serves Up More Fresh Produce with Innovative New ... - PR Newswire
Instacart Serves Up More Fresh Produce with Innovative New ...  PR Newswire

Potential TikTok Ban Worrying Advertisers - Pharmaceutical Executive
Potential TikTok Ban Worrying Advertisers  Pharmaceutical Executive

Mobile Billboard Advertising in Florida: Dat MediaFL Launches LED ... - Benzinga
Mobile Billboard Advertising in Florida: Dat MediaFL Launches LED ...  Benzinga

Australia: Survey shows gambling increasingly prevalent, residents ... - Yogonet International
Australia: Survey shows gambling increasingly prevalent, residents ...  Yogonet International

Elon Musk needs Twitter advertisers, but they’re not coming back - Vox.com
Elon Musk needs Twitter advertisers, but they’re not coming back  Vox.com

How to Develop an Advertising Plan According to Everest Business ... - The Ritz Herald
How to Develop an Advertising Plan According to Everest Business ...  The Ritz Herald

FTC Issues Orders to Social Media and Video Streaming Platforms ... - Federal Trade Commission News
FTC Issues Orders to Social Media and Video Streaming Platforms ...  Federal Trade Commission News

Rule 8.3 - Mirriad Advertising plc - GlobeNewswire
Rule 8.3 - Mirriad Advertising plc  GlobeNewswire

Pope: Without power of Holy Spirit, evangelization is empty advertising - USCCB
Pope: Without power of Holy Spirit, evangelization is empty advertising  USCCB

Cloud Advertising Market 2023 Overview, Top Manufactures, Market ... - Digital Journal
Cloud Advertising Market 2023 Overview, Top Manufactures, Market ...  Digital Journal

Insights into Online Video Advertising Market Growth 2023: Size ... - Digital Journal
Insights into Online Video Advertising Market Growth 2023: Size ...  Digital Journal

03/23/2023 | OC Council Debates Advertising Budget Increases ... - The Dispatch
03/23/2023 | OC Council Debates Advertising Budget Increases ...  The Dispatch

Retail, search and Amazon's $40bn 'advertising' business ... - Benedict Evans
Retail, search and Amazon's $40bn 'advertising' business ...  Benedict Evans

Vietnam: White List for online advertising services released - Lexology
Vietnam: White List for online advertising services released  Lexology

The Army Pulls Advertising Campaign Featuring Jonathan Majors ... - HipHopWired
The Army Pulls Advertising Campaign Featuring Jonathan Majors ...  HipHopWired

The Global Smart Advertising Services Market size is expected to reach $1273.1 billion by 2028, rising at a market growth of 20.6% CAGR during the forecast period - Yahoo Finance
The Global Smart Advertising Services Market size is expected to reach $1273.1 billion by 2028, rising at a market growth of 20.6% CAGR during the forecast period  Yahoo Finance

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HOAX: This Facebook post advertising jobs using Pwani Oil's Fresh ...  PesaCheck

Kaufman Organization Secures 5,909-Square-Foot Lease at 15 ... - Real Estate Weekly
Kaufman Organization Secures 5,909-Square-Foot Lease at 15 ...  Real Estate Weekly

Qatar World Cup Is Hijacked To Advertise Tobacco - Health Policy Watch
Qatar World Cup Is Hijacked To Advertise Tobacco  Health Policy Watch

Alexander Fedorowicz: Privacy legislation would break online ... - Florida Politics
Alexander Fedorowicz: Privacy legislation would break online ...  Florida Politics

B2B spend on TV advertising has doubled since 2018 - Marketing Week
B2B spend on TV advertising has doubled since 2018  Marketing Week

T-Mobile told to quit advertising umlaut-inspired 'most reliable' 5G - FierceWireless
T-Mobile told to quit advertising umlaut-inspired 'most reliable' 5G  FierceWireless

Study sheds light on concerning new trend in drug advertising ... - Science Daily
Study sheds light on concerning new trend in drug advertising ...  Science Daily

Marijuana companies wade into Twitter advertising with mixed ... - Marijuana Business Daily
Marijuana companies wade into Twitter advertising with mixed ...  Marijuana Business Daily

Federal regulations that restrict unhealthy food and beverage ... - American Society for Nutrition
Federal regulations that restrict unhealthy food and beverage ...  American Society for Nutrition

Influencing the path to care with responsible advertising - Wolters Kluwer
Influencing the path to care with responsible advertising  Wolters Kluwer

California's False Advertising Laws And The "On Sale" Price ... - Mondaq News Alerts
California's False Advertising Laws And The "On Sale" Price ...  Mondaq News Alerts

Veterans, cannabis digital advertising and the lawsuits against the OCM - syracuse.com
Veterans, cannabis digital advertising and the lawsuits against the OCM  syracuse.com

Pinterest Provides New Tips on Effective Pin Advertising Approaches - Social Media Today
Pinterest Provides New Tips on Effective Pin Advertising Approaches  Social Media Today

Is Weakness In Vertoz Advertising Limited (NSE:VERTOZ) Stock A Sign That The Market Could be Wrong Given Its Strong Financial Prospects? - Simply Wall St
Is Weakness In Vertoz Advertising Limited (NSE:VERTOZ) Stock A Sign That The Market Could be Wrong Given Its Strong Financial Prospects?  Simply Wall St

Jeri Fields: Protection from misleading advertising - The Tribune ... - Ironton Tribune
Jeri Fields: Protection from misleading advertising - The Tribune ...  Ironton Tribune

Joy Robins Named Global Chief Advertising Officer of The New York ... - The New York Times Company
Joy Robins Named Global Chief Advertising Officer of The New York ...  The New York Times Company

HOAX: This link advertising a Ramadhan promotion by Carrefour is ... - PesaCheck
HOAX: This link advertising a Ramadhan promotion by Carrefour is ...  PesaCheck

Podcasting's Biggest Advertisers Bump Up February Spending From ... - Inside Radio
Podcasting's Biggest Advertisers Bump Up February Spending From ...  Inside Radio

Out-of-Home (OOH) Advertising Market Sales Comparison to 2031 - Digital Journal
Out-of-Home (OOH) Advertising Market Sales Comparison to 2031  Digital Journal

5 charts showing where people (and advertisers) would go after ... - Insider Intelligence
5 charts showing where people (and advertisers) would go after ...  Insider Intelligence

Three Common Reasons Why Marketing Fails Shared by 2023 ThreeBestRated® Advertising Agency: bloomfield knoble - PRUnderground
Three Common Reasons Why Marketing Fails Shared by 2023 ThreeBestRated® Advertising Agency: bloomfield knoble  PRUnderground

Streaming services advertising in 2023: what marketers should know - AdAge.com
Streaming services advertising in 2023: what marketers should know  AdAge.com

Insurance Advertising Market Sustainable Growth Ahead: Seapoint Digital, Confluency Solutions, Quotit - EIN News
Insurance Advertising Market Sustainable Growth Ahead: Seapoint Digital, Confluency Solutions, Quotit  EIN News

Engaging OB-GYNs with successful & contextual advertising - Wolters Kluwer
Engaging OB-GYNs with successful & contextual advertising  Wolters Kluwer

In-game advertising: A marketer's guide - MarTech
In-game advertising: A marketer's guide  MarTech

FTC to Ban BetterHelp from Revealing Consumers' Data, Including ... - Federal Trade Commission News
FTC to Ban BetterHelp from Revealing Consumers' Data, Including ...  Federal Trade Commission News

Global Head of Microsoft Advertising steps down - Search Engine Land
Global Head of Microsoft Advertising steps down  Search Engine Land

How Meta is Using AI to Improve its Advertising - InvestorsObserver
How Meta is Using AI to Improve its Advertising  InvestorsObserver

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Opposition backs plan to outlaw advertising gay conversion therapy  Times of Malta

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SRU recognized in advertising and marketing awards  Slippery Rock University

Net Zero Claims in UK Advertising: What Companies Need to Know ... - Sidley Austin LLP
Net Zero Claims in UK Advertising: What Companies Need to Know ...  Sidley Austin LLP

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Carr Specialty Baits, Inc. Welcomes New Vice President of ...  Fishing Tackle Retailer

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Differences in child and adolescent exposure to unhealthy food and ...  BMC Public Health

Meta's AI and automation push could turn off advertising agencies - Insider Intelligence
Meta's AI and automation push could turn off advertising agencies  Insider Intelligence

The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period - Yahoo Finance
The Global Programmatic Display Advertising Market size is expected to reach $2772.7 billion by 2028, rising at a market growth of 31.9% CAGR during the forecast period  Yahoo Finance

New IAB Study Reveals Five Misperceptions About Video Game ... - IAB
New IAB Study Reveals Five Misperceptions About Video Game ...  IAB

LTV's De Facto examines alcohol advertising changes in Latvia - Eng.Lsm.lv
LTV's De Facto examines alcohol advertising changes in Latvia  Eng.Lsm.lv

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Advertising, PR students 'pawfect' match for service dog org  Nebraska Today

Washington may soon require additional disclosures for political ... - KNKX Public Radio
Washington may soon require additional disclosures for political ...  KNKX Public Radio

LGBTQ+ Consumers Less Satisfied With Their Advertising ... - MediaPost Communications
LGBTQ+ Consumers Less Satisfied With Their Advertising ...  MediaPost Communications

Walmart V. Amazon: Advertising, Inflation, And The Battle For ... - Forbes
Walmart V. Amazon: Advertising, Inflation, And The Battle For ...  Forbes

Article III Standing and PFAS False Advertising Class Actions - The National Law Review
Article III Standing and PFAS False Advertising Class Actions  The National Law Review

Five Things Marketers Should Know About Generative AI in ... - The Wall Street Journal
Five Things Marketers Should Know About Generative AI in ...  The Wall Street Journal

Artscape Promotional Short Film Wins Two GOLD American ... - Mayor Brandon M. Scott
Artscape Promotional Short Film Wins Two GOLD American ...  Mayor Brandon M. Scott

JUUL false advertising $255M class action settlement - Top Class Actions
JUUL false advertising $255M class action settlement  Top Class Actions

Elon Musk thinks he can fix Twitter's advertising business after derailing it - CNN
Elon Musk thinks he can fix Twitter's advertising business after derailing it  CNN

Make-A-Wish and Lamar Advertising enter yearlong pro bono ... - PR Newswire
Make-A-Wish and Lamar Advertising enter yearlong pro bono ...  PR Newswire

Netflix Surpasses 1 Million Users For Its Advertising Business - Bloomberg
Netflix Surpasses 1 Million Users For Its Advertising Business  Bloomberg

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