Advertising Information:

Increase Business By Being Nice

I have been reading articles on increasing sales using search engine optimization as well as writing them for a very long time and I have not seen many which point out the best way to increase sales. The answer is obvious yet often overlooked; you just have to be as good to your customers as you would expect any other site owner to treat you.

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs start at just a few dollars, and you can put your business name, slogan, phone number and web site URL in front of thousands of potential customers while you are driving along the freeway, stuck in traffic or even while you are parked.

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential customers don't believe the claims you make. So how can you prove your that you can do what you say you can? Tone it down.

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other day, I found dozens of pens, pencils, letter openers, sticky-note pads, oversized paper clips, rulers, dental floss, calendars, magnets, what's-its and thing-a-ma-bobs, each with the name of a business on the front. In looking through my "collection" I discovered some things I love and use and others that I can't imagine why I picked them up.

The ONLY Type Of Advertising People LOVE!!

Can it be??? Is there advertising that people actually love? You bet there is! And you are already very aware of it. The type of advertising I'm referring to is promotional items, also known as advertising specialties.

Buying Radio? Read This and Don't Waste Your Money

Pay close attention and make it work the best for you. No doubt you've listened to, and then quickly deleted, messages from account execs from your local radio stations.

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.

Go Ahead I'm Listening

In today's fast paced environment, interaction with family and friends is often relegated to a few left over minutes here and there, leaving many people feeling isolated. Radio fills the gap.

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to increase your customer base and ultimately grow your bottom line. Many businesses have no idea how to advertise; they do a little bit here and a little bit there and end up saying that advertising doesn't work.

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. But one advertising method that's neglected by most online marketers is off-line advertising.

Don't Be a Secret Agent

This tactic of the game was hard for me to master and at first I failed many times. I carried my business cards only in my briefcase, because I thought they were only used in business.

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm illustrating the marketing challenges of a small business, Prescott Weddings.

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm illustrating the marketing challenges of Prescott Weddings.

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long enough and they will tell you how newspaper advertisements have for decades helped to build countless small businesses. The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is the speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.

Additional articles from the Advertising Information Channel:
1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25

MORE FREE ADVERTISING RESOURCES updated Fri. April / 19 / 2024

Magnetic Business Cards: Make Your Marketing Message Stick
What is it about magnets that draw people to leave them on fridges and file cabinets for years at a time? Many people like to have the contact information handy for common service providers without flipping through a bulky phone book. Magnets are the perfect solution for being seen in this situation.

A Lunchtime Lesson on Print Advertising
I promise you'll be able to finish this article before you finish the first half of your PBJ. Are you sitting down? Good.

The Skinny on Billboards
Several years back the billboard people put a big picture of "Sharlene Wells, Miss America" on billboards all over town. She was everywhere.

Seven Ways to Waste Your Money on Yellow Pages Advertising
Each year there is a Yellow Pages arms race where competitors in each category are encouraged to out spend each other. There is only one winner in this arms race, and it is not you! Too many advertisers waste their money on Yellow Pages advertising without first considering their marketing strategy.

Adding Art to Business Spaces
Larger companies have learned that collecting art adds something special to its overall corporate image. An art collection may include art on display in waiting, or general areas.

A $40 Million Dollar Little Known Referral Strategy
Would you like to know how a car wash chain with only 12 locations has cleaned over 33,373,975 cars and has an annual revenue of over $40 Million (that is not a misprint) using little to no paid advertising? Well, sit forward because I'm about to tell you. The company name is "Car Spa" and here's how I discovered their brutally effective referral strategy.

Promote yourself on radio for free
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.

What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.

Improve Your Promotional Flyers And Improve Sales
Admittedly, I have not seen your advertising flyer. Then again, I probably don't have to.

What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.

Do I Need Raised Letter or Full Color Business Cards?
If you've been searching around for business cards that will best represent the image you want to portray for your business, then you've no doubt encountered many options. The Big Two, as I like to think of them, are "Raised Letter" and "Full Color.

5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true. 'They seem set in stone yet they are deadly to the advertiser.

See How to Advertise and Gain More Money to Blast Another Project
We have a Great News that we think that may interest you as a Business owner. It is about a Advertising Agency that are preparing to launch and incredible system to help business to earn constant cashflow.

Is there anything new under the sun? Here is how to find out if your bright idea is unique.
 "There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.  However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Media Planning: Smart Choices for Your Success
Media Planning for Smart people. You say you're ready to advertise. How are you going to choose whether to place your ad in the local newspaper or a national magazine? Why not do a radio spot or place a banner ad on a related company's website? Understanding the benefits and pitfalls of these different forms of media will help you get the most out of your advertising budget.

Advertising Through Moms
Moms have a very powerful influence on what their families eat, drink, wear, do, and buy. Moms are not only the driving force behind their families, but also the economy.

5 Reasons Why Headlines Are Crucial To Your Website's Success
Without a powerful headline, your message stands little chance of being noticed in an increasingly competitive marketplace. If your headline doesn't capture attention and pull prospects into your sales copy, than your marketing effort is a total waste of energy and resources.

3 Elements To A Deal-Sealing Classified Ad
Have you ever wondered why your perfectly fine classified ad fails to attract the attention you desire? There should be dozens-no, hundreds-of perspective buyers swamping your e-mail inbox with offers. After all, you are offering a mint baseball card, a vintage coat, pristine used car, those wholesale-priced sporting goods, and whatever other attractive items are in your inventory.

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business
If you own a small business you should consider ways to promote yourself through public relations to compliment you advertising regiment and keeping your name out in the public and in front of your best customers. There are many ways to keep yourself visible on top of your typical advertising choices.

Ads Don't Sell - People Do !
More about advertising by BIG Mike McDaniel Advertising is not a substitute for good sales technique and superb customer service. Inserting an ad in a handy newspaper to call attention to a line of goods will not sell those goods unless you can back it up with intelligent, well directed sales efforts in the store.