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Radio Interview 101


Different Types of Station Contact

Reaching radio hosts (for the purpose of trying to get booked for an interview) can take on various forms, depending on the type of station the show is done at. What's best? All of them at the same time, of course. But since that's cost prohibitive for almost any guest, you have to pinpoint what will do an acceptable job for an acceptable price.

Personal contact with prospective hosts is always the best, done by either by the guest or the booking person. These personal visits are usually only possible in the hometown of the guest or booking person, since radio PR campaigns just don't charge enough to pay someone to visit stations nationally. (Interestingly, high-level music airplay promotion campaigns DO charge enough for personal visits.) Regardless, if there is ever a chance to meet face to face with a host, do it... they will never forget you.

The telephone is the big equalizer in booking interviews. Most radio interviews are booked on the phone, since you can reach every host in the country, and, since hosts are big phone-people. Plus, radio people are used to being hit with calls from music promoters, syndication promoters, equipment salespeople, audience calls, etc. Two things about the phone, however,... you have to hit the hosts at the right time (especially music-station morning crew hosts/producers), and you have to sound good doing it.

Printed ads in radio publications are used by a lot of people who are trying to book interviews, and while these ads do generate "some" calls from smaller stations, I'll go ahead and say that an ad's purpose is not so much to generate calls as it is to build awareness (much like a billboard on the side of the road just builds awareness.) These printed "trade" ads certainly do have a use, but I just would not rely on them to make your phone ring.

Ads on radio websites are even a bit less useful than printed ads, as far as awareness-building is concerned (and certainly as far as generating calls is concerned.) It has something to do with radio's fight over the internet for streaming, artists, banner sales, etc. Regardless, radio does not take things seriously that are presented via banner ads ONLY. However, if you have a great site, adding a banner (that links to your site) as part of your phone campaign makes good sense.

Email contact is good for college stations and music-directors at community stations, but it is very weak at convincing commercial stations on FIRST contact. Once they know you, however, email is a good tool to get booking-times and dates across. Email has to be pin-point to the person... personalized and all. You cannot send one email to a list of people... they will never respond, and they will block you.

Fax is most certainly just an image builder (like a billboard), and not a booking tool. Getting your guest's point across in a fax (if used by itself) usually never works since it never gets to the right person. And you can't send it multiple times to the same fax machine, since that would not be welcomed.

Postal mail is a bit better than fax, as far as getting to the right person is concerned, but the cost involved, along with the proper-addressing hassle, makes mail prohibitive except for simple postcard-type image builders, or when mailing a book or book-cover is really needed. A nice thing about mailings is that you can target several guests with multiple pieces, mailed in intervals so that you don't fill up the receptionist's desk with your stuff.

Bryan Farrish Radio Promotion is an independent radio interview promotion company.
www.radio-media.com.
310-998-8305


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. March / 01 / 2021

Cardlytics to Acquire Dosh to Bolster Digital Advertising Offering - GlobeNewswire
Cardlytics to Acquire Dosh to Bolster Digital Advertising Offering  GlobeNewswire

Walmart is looking for a new ad agency - Business Insider
Walmart is looking for a new ad agency  Business Insider

The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV - BeetTV
The Next Era of Digital Marketing: IBM Watson's Stipes on AI Advertising – Beet.TV  BeetTV

Search Engine Advertising to Hit $171.6B Worldwide in 2021 - Portada-online.com
Search Engine Advertising to Hit $171.6B Worldwide in 2021  Portada-online.com

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What's Next Following Enactment of Maryland's Advertising Tax?  Ad Law Access

Black-owned Chicago advertising agency reflects on popular 70s TV commercials - WLS-TV
Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Experiential Advertising Agency Services Market Study Report (2021-2026), Competitive Analysis, Proposal Strategy, Potential Targets|Deutsch, Televerde, Ansira, Antianti, etc – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

CMO profile: How JCDecaux is making advertising dynamic by default - CMO
CMO profile: How JCDecaux is making advertising dynamic by default  CMO

Facebook's New Campaign Defends Targeted Advertising Business - Bloomberg
Facebook's New Campaign Defends Targeted Advertising Business  Bloomberg

Dealing with bloody taboos in advertising - Sydney Morning Herald
Dealing with bloody taboos in advertising  Sydney Morning Herald

What is programmatic advertising and how does it work? - Lake Geneva Regional News
What is programmatic advertising and how does it work?  Lake Geneva Regional News

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign - AdExchanger
Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger

Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Traditional Advertising Agency Services Market Future Aspect Analysis 2021-2026 | Epsilon, Televerde, 360I, COX Media, MDC Partners – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

The power of Facebook advertising continues to grow - Bend Bulletin
The power of Facebook advertising continues to grow  Bend Bulletin

Global Cross-Platform And Mobile Advertising Market 2025: Google, Inc., Apple Inc., Microsoft Corporation, Millenial Media, Amobee, Inc., Flytxt, Facebook, Inc., SAP SE, AOL, Yahoo! Inc., InMobi etc. - The Bisouv Network
Global Cross-Platform And Mobile Advertising Market 2025: Google, Inc., Apple Inc., Microsoft Corporation, Millenial Media, Amobee, Inc., Flytxt, Facebook, Inc., SAP SE, AOL, Yahoo! Inc., InMobi etc.  The Bisouv Network

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

Next: Motors.co.uk to launch major TV advertising campaign - Motor Trader
Next: Motors.co.uk to launch major TV advertising campaign  Motor Trader

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - Yahoo Finance
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  Yahoo Finance

Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript - Motley Fool
Lamar Advertising Co (LAMR) Q4 2020 Earnings Call Transcript  Motley Fool

Ad With Realistic Take on Breastfeeding Airing at Golden Globes - The New York Times
Ad With Realistic Take on Breastfeeding Airing at Golden Globes  The New York Times

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2025 – The Bisouv Network - The Bisouv Network
Online Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2025 – The Bisouv Network  The Bisouv Network

Daily News wins numerous honors in editorial, advertising contests - Bowling Green Daily News
Daily News wins numerous honors in editorial, advertising contests  Bowling Green Daily News

AdTech Roundup: Top Things in Advertising Technology - MarTech Series
AdTech Roundup: Top Things in Advertising Technology  MarTech Series

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

Global Cloud Advertising Market Statistics, Size & Forecast 2023 By Players – Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Marin Software, Imagine Communications Corp. - The Bisouv Network
Global Cloud Advertising Market Statistics, Size & Forecast 2023 By Players – Amazon Web Services, Oracle Corporation, Google, Rackspace Hostings, IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Marin Software, Imagine Communications Corp.  The Bisouv Network

Blockchain In Media, Advertising, And Entertainment Market Technology Innovations and Growth 2019 to 2026 - The Courier
Blockchain In Media, Advertising, And Entertainment Market Technology Innovations and Growth 2019 to 2026  The Courier

Pinterest discusses advertising and why it's different - MobileMarketing Magazine
Pinterest discusses advertising and why it's different  MobileMarketing Magazine

Tv Advertising Market Revenue To Witness Humongous Elevation By 2027 – MRS – The Courier - The Courier
Tv Advertising Market Revenue To Witness Humongous Elevation By 2027 – MRS – The Courier  The Courier

UK Advertising Export Group Stages Exports Month to Boost Global Trade - PoliticsHome.com
UK Advertising Export Group Stages Exports Month to Boost Global Trade  PoliticsHome.com

Advertising on OTT and Connected TVs Market Global Business insights, Growth Factors with Top Companies – Overview, Industry by Type, by Manufacturers, Regions, Industry Analysis & Forecast by 2026 - The Bisouv Network
Advertising on OTT and Connected TVs Market Global Business insights, Growth Factors with Top Companies – Overview, Industry by Type, by Manufacturers, Regions, Industry Analysis & Forecast by 2026  The Bisouv Network

Online Advertising Platform Market 2021: Comprehensive Research Including Top Companies, Latest Trends and Challenges Forecast by 2026 – The Bisouv Network - The Bisouv Network
Online Advertising Platform Market 2021: Comprehensive Research Including Top Companies, Latest Trends and Challenges Forecast by 2026 – The Bisouv Network  The Bisouv Network

Latest Innovative Report on Online Advertisement Market by 2025 with Top Key Players like IBM Corp., SAP AG, Oracle Corp., Salesforce.com Inc., Aplicor LLC, Adobe Systems – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Latest Innovative Report on Online Advertisement Market by 2025 with Top Key Players like IBM Corp., SAP AG, Oracle Corp., Salesforce.com Inc., Aplicor LLC, Adobe Systems – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind - MarTech Series
Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind  MarTech Series

Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce - Forbes
Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce  Forbes

Multi-Screen Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network - The Bisouv Network
Multi-Screen Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network  The Bisouv Network

Global Inflight Advertising Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast - The Courier
Global Inflight Advertising Market Size, Share, Industry Trends, Growth Insight, Share, Competitive Analysis, Statistics, Regional, And Industry Forecast  The Courier

Seedtag releases Dynamic Placement Optimisation to boost contextual advertising performance – PCR - PCR-online.biz
Seedtag releases Dynamic Placement Optimisation to boost contextual advertising performance – PCR  PCR-online.biz

Podcast Companies Are Betting on Advertising Technology to Boost Business, but Some Remain Hesitant - Morning Consult
Podcast Companies Are Betting on Advertising Technology to Boost Business, but Some Remain Hesitant  Morning Consult

US Insurance Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network - The Bisouv Network
US Insurance Advertising Market Size 2021 | Global Industry Share, Trends, Growth Insights, SWOT Analysis by Top Key Vendors and Forecast to 2027 – The Bisouv Network  The Bisouv Network

Programmatic Advertising Platform Market Size, Share and Forecast by 2027, Key Players- SpotX, AOL Inc., The Trade Desk, Adobe Systems Incorporated, NewBase UK, Turn Inc. - The Bisouv Network
Programmatic Advertising Platform Market Size, Share and Forecast by 2027, Key Players- SpotX, AOL Inc., The Trade Desk, Adobe Systems Incorporated, NewBase UK, Turn Inc.  The Bisouv Network

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

InMobi and Gojek partner on audience targeting, identity resolution | Advertising - Campaign Asia
InMobi and Gojek partner on audience targeting, identity resolution | Advertising  Campaign Asia

EDPS opinion puts targeted advertising in crosshairs | Article - Compliance Week
EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

COVID-19 Impact On Advertising Display Market Report Covers Detailed Industry Scope, Future Market Size Scenario and Outlook to 2024 - The Bisouv Network
COVID-19 Impact On Advertising Display Market Report Covers Detailed Industry Scope, Future Market Size Scenario and Outlook to 2024  The Bisouv Network

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Advertising Services Market Trends, Cost Structure Analysis, Growth Opportunities And Forecast To 2025 – The Bisouv Network  The Bisouv Network

Merrick Pet Care launches largest advertising campaign in 30 years - KAMR - MyHighPlains.com
Merrick Pet Care launches largest advertising campaign in 30 years  KAMR - MyHighPlains.com

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COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 - MediaPost Communications
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021  MediaPost Communications

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Insurance Advertising Market 2021: Comprehensive Research Including Top Companies, Latest Trends and Challenges Forecast by 2026 – The Bisouv Network  The Bisouv Network

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

Jordyn Reese promoted to Global Head of Advertising at ONErpm - Music Business Worldwide
Jordyn Reese promoted to Global Head of Advertising at ONErpm  Music Business Worldwide

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MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace  PRNewswire

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Cloud Advertising Market: A Well-Defined Technological Growth Map With An Impact Analysis 2026 | Adobe Inc., Google LLC (Alphabet Inc.), Sprinklr Inc., Oracle Corp., IBM Corp  The Courier

Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal - Boston Business Journal
Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal  Boston Business Journal

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Are you utilizing YouTube to advertise your business?  KARK

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results  GlobeNewswire

Airbnb Announces Major Global Advertising Campaign to Tout Hosting - Skift
Airbnb Announces Major Global Advertising Campaign to Tout Hosting  Skift

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Advertising feature: Are pet insurers doing enough to support pre-existing conditions? - Insurance Post  Post Online

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This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

Dayton man with AIDS accused of assault after advertising free sex - Dayton 24/7 Now
Dayton man with AIDS accused of assault after advertising free sex  Dayton 24/7 Now

BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report) - Tubefilter
BetterHelp Spent $4.4 Million On Podcast Advertising In January (Report)  Tubefilter

Australia job advertisements near 2-1/2 year peak in February - Reuters
Australia job advertisements near 2-1/2 year peak in February  Reuters

Maryland Enacts Controversial Tax on Digital Advertising | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland Enacts Controversial Tax on Digital Advertising | Kelley Drye & Warren LLP - JDSupra  JD Supra

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Mix of flops and favorites define Super Bowl LV's advertisements, PCOM professors say - N.C. State University Technician Online
Mix of flops and favorites define Super Bowl LV's advertisements, PCOM professors say  N.C. State University Technician Online

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Global Cross-Platform And Mobile Advertising Market : Google, Apple, Microsoft Corporation, Millenial Media, Amobee, Flytxt, Facebook, SAP SE, AOL, Yahoo!, etc. – The Bisouv Network - The Bisouv Network
Global Cross-Platform And Mobile Advertising Market : Google, Apple, Microsoft Corporation, Millenial Media, Amobee, Flytxt, Facebook, SAP SE, AOL, Yahoo!, etc. – The Bisouv Network  The Bisouv Network

Big Tech lobbying groups sue Maryland to stop country's first digital advertising tax - CNN
Big Tech lobbying groups sue Maryland to stop country's first digital advertising tax  CNN

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent - MarTech Series
Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent  MarTech Series

Move and win roundup: Week of March 1, 2021 | Advertising - Campaign Asia-Pacific
Move and win roundup: Week of March 1, 2021 | Advertising  Campaign Asia-Pacific

Traditional Advertising Agency Services Market Research Report 2021 By Segmentations, Key Company Profiles and Demand Forecasts to 2026 – The Bisouv Network - The Bisouv Network
Traditional Advertising Agency Services Market Research Report 2021 By Segmentations, Key Company Profiles and Demand Forecasts to 2026 – The Bisouv Network  The Bisouv Network

Lamar Advertising Earnings Preview - Yahoo Finance
Lamar Advertising Earnings Preview  Yahoo Finance

Doom advert depicting black person not racist: Advertising Regulatory Board - SowetanLIVE
Doom advert depicting black person not racist: Advertising Regulatory Board  SowetanLIVE

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Advertisement Regulator In India Moves To Rein In Social Media Influencers  The Florida Star

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Amazon and Advertising: Watch out Facebook (and Amazon's sellers)  CEOWORLD magazine

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Bitcoin vs big tech: the death of advertising? - CoinGeek
Bitcoin vs big tech: the death of advertising?  CoinGeek

Global Cloud Advertising Market 2025: Amazon Web Services, Inc., Oracle Corporation, Google Inc., Rackspace Hostings, Inc., IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Inc., Marin Software, Imagine Communications Corp. etc. - The Bisouv Network
Global Cloud Advertising Market 2025: Amazon Web Services, Inc., Oracle Corporation, Google Inc., Rackspace Hostings, Inc., IBM Corporation, Adobe Systems Incorporated, Viant Technology LLC, Salesforce.com, Inc., Marin Software, Imagine Communications Corp. etc.  The Bisouv Network

Cigarette advertising could bring in big dollars, but it crosses a line. - Monterey County Weekly
Cigarette advertising could bring in big dollars, but it crosses a line.  Monterey County Weekly

Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One - MarTech Series
Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One  MarTech Series

Animal Welfare Institute takes on Boar’s Head over advertising claims - New Food
Animal Welfare Institute takes on Boar’s Head over advertising claims  New Food

Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders - Motley Fool
Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders  Motley Fool

Walmart Buys Ad Tech to Chase Small-Business Advertisers - The Wall Street Journal
Walmart Buys Ad Tech to Chase Small-Business Advertisers  The Wall Street Journal

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Online Travel Update: Expedia dominates early 2021 television advertising; powerhouse technology and health care companies join forces to create vaccination passport; Apple moves forward with controversial privacy requirements - JD Supra
Online Travel Update: Expedia dominates early 2021 television advertising; powerhouse technology and health care companies join forces to create vaccination passport; Apple moves forward with controversial privacy requirements  JD Supra

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

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