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What the Newspaper Ad Person Won't Tell You


Newspapers are considered the PRIMARY advertising medium by 99.4% of all retailers. Newspapers have been there in every step of the typical store owner's life from the very beginning. Newspapers covered his birth, his high school graduation, his engagement, his marriage, the death of his parents and everything else.

Despite declining circulation figures and increasing ad rates, newspapers still reach large audiences, daily.

Many, if not most, retailers, lay out their own ads. It is said that over the years, merchants have come to believe the only way to get it right is to do it themselves. This thinking has given rise to the new breed of newspaper salesperson. No training, just a list of customers and the daily question "Gotchyur ad ready yet?"

You should understand the newspaper's weaknesses and learn to avoid them whenever possible. The Skinny for and against newspapers.

There is no proof full page or double-truck ads are more effective than half page ads. The savings can be spent on a concurrent radio campaign or billboards.

The same with color. It looks great, but the increased cost many times does not justify the small increase in readership. Forget the color and go with more frequency.

The paper is delivered daily, but there is no need for an ad every day as the paper reaches the same readers. 3 times a week works just fine. Spend the difference in the shopper or on a supporting radio campaign.

Newspaper coupons will have a better rate of redemption with a radio chaser. Especially if the coupons are NOT in a Sunday paper competing with 85% of all coupons weekly. Think about a coupons on Tuesday with siupportiung radio to drive them to it.

What the newspaper ad person won't tell you: Less than half of newspaper readers read the entire paper. Most are skimmers. How many times through the paper does it take for you to find your own ad?

Over half of every paper is ads. Almost as bad as TV. More than two-thirds of the Sunday brick is ads.

Newspaper rates are climbing faster than the space shuttle. The smallest of ads in the smallest papers can cost over $100. One time, one shot and POW!, its at the bottom of the bird cage.

Newsstand and subscriptions prices are rising, too. 75 cents an issue is rapidly losing to 4 quarters.

Most papers offer no competitive protection. Your ad can be placed side-by-side with the competition. Get the salesperson to guarantee you separation.

Daily newspaper numbers are dwindling. There are only a few more than 1000 daily papers. Smaller communities must rely on weeklies or papers from another area with a "local" section.

Newspapers are still a formidable advertising force. Find ways to continue to use the paper to increase store traffic, but do it with other advertising so the media mix is efficient. Don't let anyone tell you NOT to advertise in the paper.

For more about advertising, get my article "Do Your Radio Ads Work?" MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. March / 03 / 2021

Cloud Advertising Market Expected to Exceed $395 Billion By 2026 - PRNewswire
Cloud Advertising Market Expected to Exceed $395 Billion By 2026  PRNewswire

Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance - Digiday
Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance  Digiday

How to Start Creating the Change Advertising Needs - MarTech Series
How to Start Creating the Change Advertising Needs  MarTech Series

Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses - Deadline
Facebook Execs Talk Advertising, Apple, Privacy And Ray-Ban Smart Glasses  Deadline

New Jersey Sues Smith & Wesson Over Its Gun Advertising - The New York Times
New Jersey Sues Smith & Wesson Over Its Gun Advertising  The New York Times

Prince William supervisors approve advertising tax rate that would hike bills - Inside NoVA
Prince William supervisors approve advertising tax rate that would hike bills  Inside NoVA

Even just a bit of advertising changes the game in word-of-mouth marketing: Whether selling products or communicating about vaccines, the tiniest bit of advertising changes the game - Science Daily
Even just a bit of advertising changes the game in word-of-mouth marketing: Whether selling products or communicating about vaccines, the tiniest bit of advertising changes the game  Science Daily

Midland's AMPM earns 7 American Advertising Federation awards - Midland Daily News
Midland's AMPM earns 7 American Advertising Federation awards  Midland Daily News

Roku to acquire Nielsen's advanced video-advertising business - MarketWatch
Roku to acquire Nielsen's advanced video-advertising business  MarketWatch

Retail advertising's growing pains - Business Insider
Retail advertising's growing pains  Business Insider

ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans - ABA Banking Journal
ABA Launches Radio Advertising Campaign Encouraging Small Businesses to Apply for PPP Loans  ABA Banking Journal

Maryland Digital Advertising Services Tax Delay Likely - The National Law Review
Maryland Digital Advertising Services Tax Delay Likely  The National Law Review

Massachusetts Legislature introduces digital advertising tax bills - Lexology
Massachusetts Legislature introduces digital advertising tax bills  Lexology

Maryland Passes Digital Advertising Tax, Now Being Challenged in Court - JD Supra
Maryland Passes Digital Advertising Tax, Now Being Challenged in Court  JD Supra

CURE Pharmaceutical's Subsidiary Sera Labs Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips Sleep A.S.A.P. - The Maryville Forum
CURE Pharmaceutical's Subsidiary Sera Labs Launches National Television, Radio & Digital Advertising Campaign for Nutri-Strips Sleep A.S.A.P.  The Maryville Forum

Targeted perimeter advertising for live TV broadcasts thanks to AI - Innovation Origins
Targeted perimeter advertising for live TV broadcasts thanks to AI  Innovation Origins

4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics - Digital Media Solutions
4 Marketing & Advertising Lessons Inspired By Dr. Seuss Classics  Digital Media Solutions

Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program - Yahoo Finance
Tinuiti Named a Walmart Advertising Partner as Part of Its Walmart Ecommerce Acceleration Program  Yahoo Finance

Piatt County advertising for new EMA director | News | journal-republican.com - Piatt County Journal-Republican
Piatt County advertising for new EMA director | News | journal-republican.com  Piatt County Journal-Republican

Disney Advertising Sales Unveils New Disney Real-Time Ad Exchange (DRAX) During First Tech Showcase - LaughingPlace.com - Laughing Place
Disney Advertising Sales Unveils New Disney Real-Time Ad Exchange (DRAX) During First Tech Showcase - LaughingPlace.com  Laughing Place

FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data - CNBC
FTC asks five e-cigarette firms, including Juul, to turn over more sales and advertising data  CNBC

UHV NewsWire - UHV takes home three advertising awards - NewsWire
UHV NewsWire - UHV takes home three advertising awards  NewsWire

Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee - Milwaukee Business Journal
Leading Milwaukee advertising creative Rich Kohnke dies at age 60 - Milwaukee  Milwaukee Business Journal

Carriers quarrel over 5G advertising - RCR Wireless News
Carriers quarrel over 5G advertising  RCR Wireless News

Rare Vintage Advertising Signs and Petroliana Selling at Auction Conducted by SOLDasap Auctioneers - PRNewswire
Rare Vintage Advertising Signs and Petroliana Selling at Auction Conducted by SOLDasap Auctioneers  PRNewswire

Advertising Services Market Size, Status, Growth Analysis and Future Scope 2021-2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Services Market Size, Status, Growth Analysis and Future Scope 2021-2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global ERP Software for Advertising Agencies Market 2021-27 Demand, Sales, Revenue Deskera, SoftDoit, Orcale – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global ERP Software for Advertising Agencies Market 2021-27 Demand, Sales, Revenue Deskera, SoftDoit, Orcale – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services 03/03/2021 - MediaPost Communications
Instacart Raises Millions To Accelerate Advertising And Retail Marketing Services 03/03/2021  MediaPost Communications

The Italian Advertising Self-Regulatory Body Has Issued A New Regulation On Food And Beverage Promotion To Protect Children And Healthy Eating - Media, Telecoms, IT, Entertainment - Italy - Mondaq News Alerts
The Italian Advertising Self-Regulatory Body Has Issued A New Regulation On Food And Beverage Promotion To Protect Children And Healthy Eating - Media, Telecoms, IT, Entertainment - Italy  Mondaq News Alerts

Contextual Advertising Market Is Expected Reach USD 535.5 Billion By 2027, Predicts Data Bridge Market Research – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Contextual Advertising Market Is Expected Reach USD 535.5 Billion By 2027, Predicts Data Bridge Market Research – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Longtime Dallas Advertising Pros Launch New Agency Dubbed Baker & Bonner Creative Emporium - PRNewswire
Longtime Dallas Advertising Pros Launch New Agency Dubbed Baker & Bonner Creative Emporium  PRNewswire

China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China - MarTech Series
China Advertising Association and Trustworthy Accountability Group Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in China  MarTech Series

Disney Advertising unveils real-time ad exchange | - Advanced Television
Disney Advertising unveils real-time ad exchange |  Advanced Television

Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering - MarTech Series
Cardlytics To Acquire Dosh To Bolster Digital Advertising Offering  MarTech Series

Digital Turbine Acquires Programmatic Mobile Advertising DSP Company Triapodi For $22.5M - Benzinga
Digital Turbine Acquires Programmatic Mobile Advertising DSP Company Triapodi For $22.5M  Benzinga

Webinar to discuss role of advertising in Cloud DVR - Broadband TV News
Webinar to discuss role of advertising in Cloud DVR  Broadband TV News

Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions - MarTech Series
Sourcepoint Launches ‘Privacy Lens,’ to Drive Privacy-First Advertising Transactions  MarTech Series

Amazon has been advertising its $15 minimum wage. It’s still driving down pay across the warehousing industry. - The Counter
Amazon has been advertising its $15 minimum wage. It’s still driving down pay across the warehousing industry.  The Counter

Outdoors Advertising Market Rising Demand 2021_2027 AdSpace Networks, AirMedia, Titan Outdoor – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Outdoors Advertising Market Rising Demand 2021_2027 AdSpace Networks, AirMedia, Titan Outdoor – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising - MarTech Series
Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising  MarTech Series

OVERNIGHT ENERGY: Texas sues power provider Griddy, alleging deceptive advertising and marketing | More states follow California's lead on vehicle emissions standards | Financial regulators home in on climate risks | TheHill - The Hill
OVERNIGHT ENERGY: Texas sues power provider Griddy, alleging deceptive advertising and marketing | More states follow California's lead on vehicle emissions standards | Financial regulators home in on climate risks | TheHill  The Hill

Spectacular Outdoor Advertising Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2021 COVID-19 Worldwide Spread) – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Spectacular Outdoor Advertising Market Report 2021 by Key Players, Types, Applications, Countries, Market Size, Forecast to 2026 (Based on 2021 COVID-19 Worldwide Spread) – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Programmatic Job Advertising Software Market 2021 Ongoing Trends with Most Demanding Players – Appcast, ClickIQ (Indeed), OnRecruit, Joveo, JobAdX, PandoLogic, Recruitics, Symphony Talent, TalentAds, Talroo – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Programmatic Job Advertising Software Market 2021 Ongoing Trends with Most Demanding Players – Appcast, ClickIQ (Indeed), OnRecruit, Joveo, JobAdX, PandoLogic, Recruitics, Symphony Talent, TalentAds, Talroo – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Digital Advertising Platform Cardlytics Set to Acquire Dosh For $275 Million in Cash & Stock - Crowdfund Insider
Digital Advertising Platform Cardlytics Set to Acquire Dosh For $275 Million in Cash & Stock  Crowdfund Insider

Interactive Advertising Market Applications, Leading Manufacturers, Analysis, Demand and Supply in Coronavirus Spread – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Interactive Advertising Market Applications, Leading Manufacturers, Analysis, Demand and Supply in Coronavirus Spread – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Global Online Video Advertising Market 2021 by Growth Factors, Applications, Regional Analysis, Key Players AdColony, YuMe, RevMob, and More… – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Online Video Advertising Market 2021 by Growth Factors, Applications, Regional Analysis, Key Players AdColony, YuMe, RevMob, and More… – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Hear that roar? U.S. Hispanic advertising agencies are on the rise at the Cannes Lions - AL DIA News
Hear that roar? U.S. Hispanic advertising agencies are on the rise at the Cannes Lions  AL DIA News

AiThority Interview with David Olesnevich, Head of Product – IBM Watson Advertising at IBM - AiThority
AiThority Interview with David Olesnevich, Head of Product – IBM Watson Advertising at IBM  AiThority

What is programmatic advertising and how does it work? - Kenosha News
What is programmatic advertising and how does it work?  Kenosha News

AC media students capture American Advertising Awards - KAMR - MyHighPlains.com
AC media students capture American Advertising Awards  KAMR - MyHighPlains.com

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC

Jeep Wrangler: Earth Odyssey by Highdive Advertising | Creative Works - The Drum
Jeep Wrangler: Earth Odyssey by Highdive Advertising | Creative Works  The Drum

Supervisors advertise a 2-cent real estate tax increase - Inside NoVA
Supervisors advertise a 2-cent real estate tax increase  Inside NoVA

Traditional Advertising Agency Services Market SWOT Analysis by Key Players include: Epsilon, Televerde, 360I, COX Media, MDC Partners, WPP, Fred & Farid Group, Fuse, WPP, MullenLowe, Saatchi & Saatchi, Wieden Kennedy, VML, Sensis, 451 Agency - The Bisouv Network
Traditional Advertising Agency Services Market SWOT Analysis by Key Players include: Epsilon, Televerde, 360I, COX Media, MDC Partners, WPP, Fred & Farid Group, Fuse, WPP, MullenLowe, Saatchi & Saatchi, Wieden Kennedy, VML, Sensis, 451 Agency  The Bisouv Network

Traditional Advertising Agency Services Market 2021 Is Rapidly Increasing Worldwide in Near Future | Top Companies Analysis- Epsilon, Televerde, 360I, COX Media, MDC Partners, etc. – The Bisouv Network - The Bisouv Network
Traditional Advertising Agency Services Market 2021 Is Rapidly Increasing Worldwide in Near Future | Top Companies Analysis- Epsilon, Televerde, 360I, COX Media, MDC Partners, etc. – The Bisouv Network  The Bisouv Network

Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com - Business Wire
Two Day Online Seminar: Ensuring Compliance with Advertising and Promotional Requirements for Drugs and Medical Devices - March 18-19, 2021 - ResearchAndMarkets.com  Business Wire

Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers - healthaffairs.org
Online Advertising Increased New Hampshire Residents' Use Of Provider Price Tool But Not Use Of Lower-Price Providers  healthaffairs.org

Molly-Mae Hague breaks advertising code for Instagram giveaway - This is Money
Molly-Mae Hague breaks advertising code for Instagram giveaway  This is Money

Paul Potratz took his advertising and marketing company fully remote, here's why - Albany Business Review - Albany Business Review
Paul Potratz took his advertising and marketing company fully remote, here's why - Albany Business Review  Albany Business Review

Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge - JD Supra
Maryland Becomes First U.S. State to Enact Controversial Digital Advertising Tax to Immediate Challenge  JD Supra

AC Students Earn American Advertising Awards — The Amarillo Pioneer - The Amarillo Pioneer
AC Students Earn American Advertising Awards — The Amarillo Pioneer  The Amarillo Pioneer

Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters - Adweek
Meet the Man Whose Advertising Firm Helped Joe Biden Appeal to Black Voters  Adweek

Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra - JD Supra
Maryland's Controversial Tax on Digital Advertising Explained | Kelley Drye & Warren LLP - JDSupra  JD Supra

What Maryland's Digital Advertising Tax Means for You - Lexology
What Maryland's Digital Advertising Tax Means for You  Lexology

Advertising Services Market By Top Key Players Like WPP, Omnicom Group, Dentsu Inc., PublicisGroupe – The Bisouv Network - The Bisouv Network
Advertising Services Market By Top Key Players Like WPP, Omnicom Group, Dentsu Inc., PublicisGroupe – The Bisouv Network  The Bisouv Network

Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it - Search Engine Land
Maryland’s ad tax is here, and advertisers should look to their European counterparts for how to deal with it  Search Engine Land

After Texas winter storm and outages, AG Ken Paxton sues Griddy for deceptive advertising - Fort Worth Star-Telegram
After Texas winter storm and outages, AG Ken Paxton sues Griddy for deceptive advertising  Fort Worth Star-Telegram

Quick Viewership & Advertising Insights for the Golden Globes - TVRev
Quick Viewership & Advertising Insights for the Golden Globes  TVRev

Experiential Advertising Agency Services Market to Witness Growth Acceleration during 2021-2027 | Deutsch, Televerde, Ansira, Antianti – The Bisouv Network - The Bisouv Network
Experiential Advertising Agency Services Market to Witness Growth Acceleration during 2021-2027 | Deutsch, Televerde, Ansira, Antianti – The Bisouv Network  The Bisouv Network

TV Advertising Is Usually Not Worth It - Kellogg Insight
TV Advertising Is Usually Not Worth It  Kellogg Insight

Black-owned Chicago advertising agency reflects on popular 70s TV commercials - WLS-TV
Black-owned Chicago advertising agency reflects on popular 70s TV commercials  WLS-TV

Advertising Inkjet Printers Market 2021 Precise Outlook – HP, Canon, Epson, Xerox, Ricoh – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Advertising Inkjet Printers Market 2021 Precise Outlook – HP, Canon, Epson, Xerox, Ricoh – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

Internet Advertising Market Growth, Opportunities, Cost Structure Analysis and Forecast Upto 2027 – The Bisouv Network - The Bisouv Network
Internet Advertising Market Growth, Opportunities, Cost Structure Analysis and Forecast Upto 2027 – The Bisouv Network  The Bisouv Network

Global Experiential Advertising Agency Services Market Top Players 2026: Deutsch, Televerde, Ansira, Antianti, MDC Partners etc. – The Bisouv Network - The Bisouv Network
Global Experiential Advertising Agency Services Market Top Players 2026: Deutsch, Televerde, Ansira, Antianti, MDC Partners etc. – The Bisouv Network  The Bisouv Network

2020 was a ‘wake-up call’ for TV advertising, says The Trade Desk CEO - CNBC
2020 was a ‘wake-up call’ for TV advertising, says The Trade Desk CEO  CNBC

Dissecting Daft Punk's influence on advertising 'Around the World': Opinion - AdAge.com
Dissecting Daft Punk's influence on advertising 'Around the World': Opinion  AdAge.com

Advertisers, Skip the Platitudes in 2021 - Harvard Business Review
Advertisers, Skip the Platitudes in 2021  Harvard Business Review

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

How brands and publishers can partner on data strategies in the privacy-first digital world - AdAge.com
How brands and publishers can partner on data strategies in the privacy-first digital world  AdAge.com

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

17 big advertisers that are looking for new agencies right now - Business Insider
17 big advertisers that are looking for new agencies right now  Business Insider

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

Public Schools Are the Best Advertisements for Homeschooling - Reason
Public Schools Are the Best Advertisements for Homeschooling  Reason

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Why small, indie, and creative is the 2021 advertising trend to watch - Fast Company
Why small, indie, and creative is the 2021 advertising trend to watch  Fast Company

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

Unilever to resume advertising on Facebook and Twitter - CNN
Unilever to resume advertising on Facebook and Twitter  CNN

What Big Tech’s scrutiny means for luxury advertising - Vogue Business
What Big Tech’s scrutiny means for luxury advertising  Vogue Business

The Digital Advertising Sector's Original Sin, And How We Must Atone - AdExchanger
The Digital Advertising Sector's Original Sin, And How We Must Atone  AdExchanger

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

The future of advertising: 9 things marketers should expect to see in a world of ad blockers - AdAge.com
The future of advertising: 9 things marketers should expect to see in a world of ad blockers  AdAge.com

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

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