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Should You Advertise on TV?


When people discover my background in advertising, the questions flow. One of the most frequent questions is "Should I advertise on TV?"

I can't answer that questions until I ask a number of questions first.

Do you have an advertising plan?

Are you working on a firm budget?

What are you trying to accomplish with your advertising?

Where are you spending your money now?

Usually by the 4th question the happy face is one of disappointment.

Contractors don't build a building without a plan, and you shouldn't advertise without a plan. The first action is to determine what your advertising is to do. Most small and medium businesses do not have the bucks for long term image, so we focus on a call to action or proclaiming benefits (not features)

Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know glued to the tube at 545 AM?

You can get on TV with a package of Cable Ads, but beware the number of viewers and the shoddy production. Get my article "Cable Ads 5 Bucks" by sending a blank eMail to MailTo:[email protected]

Some people in business beleive you haven't "arrived" until your business is on TV and billboards. Funny, I know of hundreds of businesses making big bucks that don't use either.

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. February / 26 / 2021

Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change - CNBC
  1. Facebook launches ad campaign to defend personalized advertising ahead of Apple privacy change  CNBC
  2. Facebook's New Campaign Defends Targeted Advertising Business  Bloomberg
  3. Facebook Touts The Benefits Of Personalized Advertising In New Ad Campaign  AdExchanger
  4. Facebook's New PR Campaign Promotes Personalized Advertising Ahead of Apple's App Tracking Transparency Launch  MacRumors
  5. Facebook Ad Campaign Promotes Personalized Advertising - WSJ  The Wall Street Journal
  6. View Full Coverage on Google News

Huskers take home 12 Nebraska advertising awards - Nebraska Today
Huskers take home 12 Nebraska advertising awards  Nebraska Today

Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies - Yahoo Finance
Advertising Platform Unruly Launches Full-Service Digital Creative Studio For Brands And Agencies  Yahoo Finance

Waze veers off course for advertisers - Business Insider
Waze veers off course for advertisers  Business Insider

What's Next Following Enactment of Maryland's Advertising Tax? - Ad Law Access
What's Next Following Enactment of Maryland's Advertising Tax?  Ad Law Access

Digital Turbine Acquires Mobile Advertising Platform AdColony For $400M - Yahoo Finance
Digital Turbine Acquires Mobile Advertising Platform AdColony For $400M  Yahoo Finance

Lamar Advertising beats on revenue - Seeking Alpha
Lamar Advertising beats on revenue  Seeking Alpha

Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results - GlobeNewswire
Lamar Advertising Company Announces Fourth Quarter and Year Ended December 31, 2020 Operating Results  GlobeNewswire

In Response to Coup, Facebook Places Limits on Advertising in Myanmar - Lexology
In Response to Coup, Facebook Places Limits on Advertising in Myanmar  Lexology

Maryland’s Digital Advertising Tax: A Contentious Start, and an Uncertain Future - Retail & Consumer Products Law Observer
Maryland’s Digital Advertising Tax: A Contentious Start, and an Uncertain Future  Retail & Consumer Products Law Observer

'Orange Corn' company is showcased in GoDaddy advertising campaign - WISHTV.com
'Orange Corn' company is showcased in GoDaddy advertising campaign  WISHTV.com

Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal - Boston Business Journal
Steve Connelly op-ed: Boston advertising needs an agency - Boston Business Journal  Boston Business Journal

MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace - PRNewswire
MediaMath Expands Purpose Driven Advertising Initiative; Champions Multicultural Media via Curated Marketplace  PRNewswire

Lamar Advertising Co. Q4 adjusted earnings Beat Estimates - Nasdaq
Lamar Advertising Co. Q4 adjusted earnings Beat Estimates  Nasdaq

Kantar: TV Advertising Down 9% To $66.8B In 2020, Local Sees Uptick 03/01/2021 - MediaPost Communications
Kantar: TV Advertising Down 9% To $66.8B In 2020, Local Sees Uptick 03/01/2021  MediaPost Communications

Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent - GlobeNewswire
Realeyes Attention Measurement for Video Advertising Achieves Performance Milestones, Brand Adoption and US Patent  GlobeNewswire

Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce - Forbes
Maryland’s Digital Advertising Levy Sets Off A New Battle Over Taxing E-Commerce  Forbes

J. Scott Franks, charismatic advertising executive, dies at 68 - The Philadelphia Inquirer
J. Scott Franks, charismatic advertising executive, dies at 68  The Philadelphia Inquirer

Advertising Sales Representative (Brookings) | Other Jobs - The Chief News
Advertising Sales Representative (Brookings) | Other Jobs  The Chief News

Lamar Advertising Q4 FFO Rises; Sees Higher Earnings In FY21 - Quick Facts - Nasdaq
Lamar Advertising Q4 FFO Rises; Sees Higher Earnings In FY21 - Quick Facts  Nasdaq

Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind - MarTech Series
Centro Acquires AI-Driven Search Advertising and Marketing Intelligence Platform QuanticMind  MarTech Series

Are you utilizing YouTube to advertise your business? - KARK
Are you utilizing YouTube to advertise your business?  KARK

Animal Welfare Institute takes on Boar’s Head over advertising claims - New Food
Animal Welfare Institute takes on Boar’s Head over advertising claims  New Food

COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021 - MediaPost Communications
COVID-19 Changed The Advertising Playbook -- Now What? 02/25/2021  MediaPost Communications

Digital Video Advertising Grows in Australia; Canada to Impose News Media Code - ExchangeWire
Digital Video Advertising Grows in Australia; Canada to Impose News Media Code  ExchangeWire

Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Online Display Advertising Market is Booming in Upcoming Year | AdRoll, Sizmek, Celtra, Marin Software – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

In-app Advertising Market Research Report 2021 Elaborate Analysis With Growth Forecast To 2028 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
In-app Advertising Market Research Report 2021 Elaborate Analysis With Growth Forecast To 2028 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Lamar Advertising Earnings Preview - Yahoo Finance
Lamar Advertising Earnings Preview  Yahoo Finance

JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising - Business Insider
JOIN US ON MARCH 10: How to navigate the future of streaming-video advertising  Business Insider

Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag - Adweek
Calling T-Shaped Creatives: Let’s Lift Up Advertising’s Drab Into Drag  Adweek

Is digital advertising really paying its due? - Campaign US
Is digital advertising really paying its due?  Campaign US

Facebook versus News: Advertising is the real problem - The Conversation AU
Facebook versus News: Advertising is the real problem  The Conversation AU

Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV - BeetTV
Measurement Is Key Challenge for Advanced TV Advertising: Merkle's Andy Fisher – Beet.TV  BeetTV

Lamar Advertising Company Announces Cash Dividend on Common Stock - StreetInsider.com
Lamar Advertising Company Announces Cash Dividend on Common Stock  StreetInsider.com

Cigarette advertising could bring in big dollars, but it crosses a line. - Monterey County Weekly
Cigarette advertising could bring in big dollars, but it crosses a line.  Monterey County Weekly

Televisionation: ARF's Scott McDonald and Paul Donato on the Future of Advertising | InteractiveTV Today - InteractiveTV Today [itvt]
Televisionation: ARF's Scott McDonald and Paul Donato on the Future of Advertising | InteractiveTV Today  InteractiveTV Today [itvt]

Advertising Sales Representative (Coos Bay) | Other Jobs - The Chief News
Advertising Sales Representative (Coos Bay) | Other Jobs  The Chief News

Dayton man with AIDS accused of assault after advertising free sex - Dayton 24/7 Now
Dayton man with AIDS accused of assault after advertising free sex  Dayton 24/7 Now

Bitcoin vs big tech: the death of advertising? - CoinGeek
Bitcoin vs big tech: the death of advertising?  CoinGeek

Advertising on Social Media Regulation: Comments from an FTC Official - JD Supra
Advertising on Social Media Regulation: Comments from an FTC Official  JD Supra

Aerial Advertising Market 2021 Overview, Trends, Size, Growth and 2028 Future Insights – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Aerial Advertising Market 2021 Overview, Trends, Size, Growth and 2028 Future Insights – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Jordyn Reese promoted to Global Head of Advertising at ONErpm - Music Business Worldwide
Jordyn Reese promoted to Global Head of Advertising at ONErpm  Music Business Worldwide

Lamar Advertising Co. to Host Earnings Call - Yahoo Finance
Lamar Advertising Co. to Host Earnings Call  Yahoo Finance

The 6th Wave of Advertising Technology: Privacy - AdExchanger
The 6th Wave of Advertising Technology: Privacy  AdExchanger

Commerce Canal Launches Advertising Services Leveraging the Spotify Audience Network - WFMZ Allentown
Commerce Canal Launches Advertising Services Leveraging the Spotify Audience Network  WFMZ Allentown

ALM's ThinkAdvisor Introduces New Reader Experience With Design And Advertising Innovations - PRNewswire
ALM's ThinkAdvisor Introduces New Reader Experience With Design And Advertising Innovations  PRNewswire

Explosive Growth of Programmatic Advertising Display Market with Vigorous Business Development 2026 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Explosive Growth of Programmatic Advertising Display Market with Vigorous Business Development 2026 | AOL, BrightRoll, SpotXchange, Tremor Video, TubeMogul – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Fluent Expected to Ride the Digital Advertising Wave This Year - Yahoo Finance
Fluent Expected to Ride the Digital Advertising Wave This Year  Yahoo Finance

Indian’s advertising council wants online influencers to clearly label promotional posts - Scroll.in
Indian’s advertising council wants online influencers to clearly label promotional posts  Scroll.in

VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million - The Wall Street Journal
VidMob, a Software Firm for Advertising Creative Data and Services, Raises $50 Million  The Wall Street Journal

Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE) - Variety
Happy Madison Co-Founder Jack Giarraputo Launches Advertising Agency Slice Collective (EXCLUSIVE)  Variety

Artificial Intelligence in Advertising Market: 2020 Global Industry Size, Share, Uses, Benefits, Trends, Growth Application, Key Manufacturers and 2028 Demand Forecast – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Artificial Intelligence in Advertising Market: 2020 Global Industry Size, Share, Uses, Benefits, Trends, Growth Application, Key Manufacturers and 2028 Demand Forecast – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT - Press of Atlantic City
REQUEST FOR PROPOSALS FOR OUT-OF-HOME ADVERTISING MANAGEMENT  Press of Atlantic City

Out-of-home Advertising Market 2021 : World Segments, High Key Players – JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media - KSU | The Sentinel Newspaper
Out-of-home Advertising Market 2021 : World Segments, High Key Players – JCDecaux, Clear Channel Outdoor, Focus Media, Lamar Advertising, Global (Exterion Media), oOh! Media, Outfront Media  KSU | The Sentinel Newspaper

Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders - Motley Fool
Spotify's Big Event Means Big Improvements for Users, Advertisers, and Shareholders  Motley Fool

Verizon, AT&T bicker over 'best network' advertising claims - Light Reading
Verizon, AT&T bicker over 'best network' advertising claims  Light Reading

This Mentorship Program Wants to Help Women of Color Succeed in Advertising - Adweek
This Mentorship Program Wants to Help Women of Color Succeed in Advertising  Adweek

InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World - MarTech Series
InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World  MarTech Series

Nonprofits Using More Direct Mail Advertising During Pandemic - KTVN
Nonprofits Using More Direct Mail Advertising During Pandemic  KTVN

'Dangerous and deplorable': Facebook bans MEMO staffer for advertising recently-published book on Hamas - Middle East Monitor
'Dangerous and deplorable': Facebook bans MEMO staffer for advertising recently-published book on Hamas  Middle East Monitor

EDPS opinion puts targeted advertising in crosshairs | Article - Compliance Week
EDPS opinion puts targeted advertising in crosshairs | Article  Compliance Week

Latest demands of Big Data Pharmaceutical Advertising Market Significant Growth and Forecast to 2027 | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem – The Bisouv Network - The Bisouv Network
Latest demands of Big Data Pharmaceutical Advertising Market Significant Growth and Forecast to 2027 | International Business Machines Corporation, Oracle, Tata Consultancy Services Limited, Statistical Analysis Aystem – The Bisouv Network  The Bisouv Network

Binge-Viewers Hate Commercials, So Big Advertisers Start Shows of Their Own - Variety
Binge-Viewers Hate Commercials, So Big Advertisers Start Shows of Their Own  Variety

Advertising Market 2021-2026 Global Review and Outlook- WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group - The Courier
Advertising Market 2021-2026 Global Review and Outlook- WPP, Omnicom Group, Dentsu Inc., PublicisGroupe, IPG, Havas SA, Focus Media Group  The Courier

Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One - MarTech Series
Post-Cookie Marketing: Why Personalized Advertising Doesn’t Need to Be One-to-One  MarTech Series

Wireless Security In LTE Networks Market Players Attention On More Modern Advertising Techniques To Pleasure Income By 2030 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Wireless Security In LTE Networks Market Players Attention On More Modern Advertising Techniques To Pleasure Income By 2030 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

How Shelley Stewart Subverted the System to Become an Advertising Success - Adweek
How Shelley Stewart Subverted the System to Become an Advertising Success  Adweek

Digital vs. Linear Advertising: Bridging Two Worlds Together - Radio & Television Business Report
Digital vs. Linear Advertising: Bridging Two Worlds Together  Radio & Television Business Report

We're Hiring! Advertising Sales Account Executive Full and Part-Time - St. Louis Jewish Light
We're Hiring! Advertising Sales Account Executive Full and Part-Time  St. Louis Jewish Light

2021 Amazon Advertising Guide for Sellers - Jungle Scout
2021 Amazon Advertising Guide for Sellers  Jungle Scout

Ad Server Advertising Software Market 2021 is Booming Worldwide with Key Players Google; MediaMath; Adobe.; AppNexus; NextRoll, Inc.; The Trade Desk. - The Courier
Ad Server Advertising Software Market 2021 is Booming Worldwide with Key Players Google; MediaMath; Adobe.; AppNexus; NextRoll, Inc.; The Trade Desk.  The Courier

Digital Advertising Platforms Market Size 2021, SWOT Analysis by Key Players include: Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo!, Choozle, MediaMath, AdRoll, Rocket Fuel, Rubicon Project, Google (Alphabet), ONE by AOL, OpenX, Oath Inc.(BrightRoll), InMobi Technologies, Sovrn Holdings - The Bisouv Network
Digital Advertising Platforms Market Size 2021, SWOT Analysis by Key Players include: Kenshoo, Adobe, Facebook, Twitter, LinkedIn, Sizmek, Yahoo!, Choozle, MediaMath, AdRoll, Rocket Fuel, Rubicon Project, Google (Alphabet), ONE by AOL, OpenX, Oath Inc.(BrightRoll), InMobi Technologies, Sovrn Holdings  The Bisouv Network

Amazon Advertising Experts Introduce Free Consultation Call for Amazon Sellers - StreetInsider.com
Amazon Advertising Experts Introduce Free Consultation Call for Amazon Sellers  StreetInsider.com

What advertising's biggest industry events will look like in 2021 - AdAge.com
What advertising's biggest industry events will look like in 2021  AdAge.com

Targeting Big Tech, Maryland becomes first state to tax digital advertising - CNN
Targeting Big Tech, Maryland becomes first state to tax digital advertising  CNN

Alphabet revenue up 23% as core advertising business shows strong growth - CNBC
Alphabet revenue up 23% as core advertising business shows strong growth  CNBC

Digital Ad Duopoly Of Google, Facebook Doesn't Dominate In Fast-Growing Connected TV - Investor's Business Daily
Digital Ad Duopoly Of Google, Facebook Doesn't Dominate In Fast-Growing Connected TV  Investor's Business Daily

Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows - AdAge.com
Super Bowl advertisers fell short on key diversity and inclusion measures, analysis shows  AdAge.com

Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost? - Bloomberg
Super Bowl Ads 2021: Who Is Advertising, Who Is Not? How Much Do Spots Cost?  Bloomberg

Polish media suspend reporting to protest planned tax on advertising - POLITICO.eu
Polish media suspend reporting to protest planned tax on advertising  POLITICO.eu

Here are the biggest Super Bowl advertisers of the last 11 years - CNBC
Here are the biggest Super Bowl advertisers of the last 11 years  CNBC

Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year - MarketWatch
Super Bowl 2021: Why brands like Coke, Budweiser and Pepsi are benching their stars from in-game commercials this year  MarketWatch

10 Super Bowl spots from advertisers that don’t exist anymore - CNBC
10 Super Bowl spots from advertisers that don’t exist anymore  CNBC

Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads - The New York Times
Bruce Springsteen and Babies Star in Pandemic-Year Super Bowl Ads  The New York Times

Google's next big Chrome update will rewrite the rules of the web - Wired.co.uk
Google's next big Chrome update will rewrite the rules of the web  Wired.co.uk

‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos - Digiday
‘It’s a very volatile situation’: Advertisers pause paid social advertising amid D.C. chaos  Digiday

LinkedIn Launches 6 Free Advertising Courses - Search Engine Journal
LinkedIn Launches 6 Free Advertising Courses  Search Engine Journal

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

Is the internet advertising economy about to implode? - TechCrunch
Is the internet advertising economy about to implode?  TechCrunch

Is Amazon About To Take Over Online Advertising? - Forbes
Is Amazon About To Take Over Online Advertising?  Forbes

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021 - Forbes
Ad Agency Forecast: Expect The Advertising Market To Rebound In 2021  Forbes

Podcast Advertising Is About Quality Over Quantity - Built In
Podcast Advertising Is About Quality Over Quantity  Built In

Facebook's advertising integrity chief leaves company - Reuters
Facebook's advertising integrity chief leaves company  Reuters

How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic - Digiday
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic  Digiday

Spotify Expanding Podcast Advertising Options - Search Engine Journal
Spotify Expanding Podcast Advertising Options  Search Engine Journal

Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads - NPR
Google Hit With 2nd Lawsuit Testing Its Monopoly Power — This One Over Digital Ads  NPR

6 essential steps to an effective advertising pitch - AdAge.com
6 essential steps to an effective advertising pitch  AdAge.com

Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them. - CNN
Hundreds of brands are pulling ads from Facebook. Its largest advertisers aren't among them.  CNN

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