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7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.

Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name on it.

1 It's Not About YOU. Sell the benefits. The benefits of coming to your store or doing business with you is what the customer wants, They say "What's In It For Me?" Your mug shot on a 40 foot billboard can't answer that question.

2 Be Consistent Pick a theme and stick with it, in all your print, radio and TV ads. Pick a look and stick with it. Every ad builds on your brand, don't change the concept because YOU are getting tired of it. The exposure level with potential customers is much less than with you.

3 Sell Benefits not Features. Once you get the customer in the door you can brag about the features of your product or company, but lure them there with a promise of a great benefit. "Brushless Car Wash" is a feature "Cleaner than new in two minutes" is a benefit.

4 Be Different. Check your Sunday paper to see how many ads look alike. In the supermarket, most mustard is in a yellow package, most Ginger Ale has a green label. In advertising sameness is suicide. Don't look like or sound like your competition.

5 Use a Great Headline "Jim's Locksmith Shop" at the top of an ad is NOT a powerful headline, or a good opening for a radio ad. "We can Pick ANY lock!" or "Locked out? We Can Get You Back IN" are powerful and answer WIIFM ("What's In It For Me?")

6 Make it Easy to Find You The best ads, in print and in the air are directions, NOT address. Pay attention to ads you see this week. "809 Main" doesn't say much, but "On Main Street Downtown across from the firehouse" is a good as a map. Note: If your advertising will cover several communities (most do) be sure to include your city or community. No need to use state. "On Main Street in Downtown Smallville across from the firehouse"

7 Avoid Phone Numbers With the exception of Yellow Pages Advertising, where people are looking for telephone numbers, most folks don't carry a pad in the car or keep one next to the TV to jot down numbers. Remember how hard it was to find something to write with when you saw something on a TV news show that you really wanted to call about? By the time you found the pencil, it was gone. Same with advertising. Focus on getting them to remember your benefits and your name. Phone numbers are a big NoNo.

To have the best advertising, YOU must become the advertising expert. Advice from the person selling advertising is usually best only for the media being pitched and does not help you with the others. Become an astute observer of others who advertise and use the best elements you see.

For more about advertising from get my article "15 Tips for Better Yellow Pages Ads" Send a blank eMail to the MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Mon. July / 22 / 2024

Bar Council’s ‘cease and desist’ notice to online platforms on legal advertising raises questions - Hindustan Times
Bar Council’s ‘cease and desist’ notice to online platforms on legal advertising raises questions  Hindustan Times

Microsoft Advertising introduces Performance Max brand lists - Search Engine Land
Microsoft Advertising introduces Performance Max brand lists  Search Engine Land

Netflix's Advertising Cloud Looms Larger - The Information
Netflix's Advertising Cloud Looms Larger  The Information

Netflix’s Advertising Business Is Boosting Profit Margins - AdExchanger
Netflix’s Advertising Business Is Boosting Profit Margins  AdExchanger

Netflix Adds 8 Million Subscribers, Touts Advertising Revenue - PYMNTS.com
Netflix Adds 8 Million Subscribers, Touts Advertising Revenue  PYMNTS.com

Why do Visa and Mastercard advertise to consumers? - The Guardian
Why do Visa and Mastercard advertise to consumers?  The Guardian

‘Free state’ signs are false advertising | Letters to the editor - South Florida Sun Sentinel
‘Free state’ signs are false advertising | Letters to the editor  South Florida Sun Sentinel

Netflix will sunset its cheapest advertising-free plan - Fortune
Netflix will sunset its cheapest advertising-free plan  Fortune

Boost Oxygen Ordered to Pay $413,000 for False Advertising relating to Recreational Oxygen - Santa Barbara Edhat
Boost Oxygen Ordered to Pay $413,000 for False Advertising relating to Recreational Oxygen  Santa Barbara Edhat

Adidas DROPS Bella Hadid from advertising campaign - Daily Mail
Adidas DROPS Bella Hadid from advertising campaign  Daily Mail

Adidas modifies controversial advertising campaign with Bella Hadid - Fashionnetwork USA
Adidas modifies controversial advertising campaign with Bella Hadid  Fashionnetwork USA

Can Netflix scale its advertising business? - Campaign Asia
Can Netflix scale its advertising business?  Campaign Asia

AI Briefing: Why eBay is adding more AI advertising tools for sellers - Digiday
AI Briefing: Why eBay is adding more AI advertising tools for sellers  Digiday

Remembering Brendan Conan Pereira: A Legacy in Advertising - MediaNews4U
Remembering Brendan Conan Pereira: A Legacy in Advertising  MediaNews4U

S.C. allots $1M for advertising of International African American Museum - WRDW
S.C. allots $1M for advertising of International African American Museum  WRDW

Amazon Advertising Portal Crashes, Disrupting Prime Day Sale - Yahoo Finance
Amazon Advertising Portal Crashes, Disrupting Prime Day Sale  Yahoo Finance

Ad legend Brendan Conan Pereira passes away - ETBrandEquity
Ad legend Brendan Conan Pereira passes away  ETBrandEquity

The state of comedy in advertising and why absurdist humor is in - Ad Age
The state of comedy in advertising and why absurdist humor is in  Ad Age

Measuring Advertising Attentiveness; A Conversation With Bill Harvey - Forbes
Measuring Advertising Attentiveness; A Conversation With Bill Harvey  Forbes

Netflix Is Racing to Close Its Advertising ‘Gap,’ Co-CEO Greg Peters Says - Variety
Netflix Is Racing to Close Its Advertising ‘Gap,’ Co-CEO Greg Peters Says  Variety

AI in Advertising Research - Ipsos in Canada
AI in Advertising Research  Ipsos in Canada

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

NBCU Claims Growth in Upfront Advertising Sales - Next TV
NBCU Claims Growth in Upfront Advertising Sales  Next TV

TikTok Faces Challenges in Advertising Upfronts - The Information
TikTok Faces Challenges in Advertising Upfronts  The Information

Exclusive: Biden campaign to resume advertising this week after Trump shooting - Reuters
Exclusive: Biden campaign to resume advertising this week after Trump shooting  Reuters

AI and Google advertising: What’s next? - Search Engine Land
AI and Google advertising: What’s next?  Search Engine Land

Advertising icon Brendan Conan Pereira passes away at 96 - Adgully
Advertising icon Brendan Conan Pereira passes away at 96  Adgully

The strategic advantage of disability-inclusive advertising - Campaign US
The strategic advantage of disability-inclusive advertising  Campaign US

Netflix’s backroom work to make its advertising more attractive - AdNews
Netflix’s backroom work to make its advertising more attractive  AdNews

Can Netflix scale its advertising business? - Campaign India
Can Netflix scale its advertising business?  Campaign India

Taboola scores Apple advertising deal, shares surge - Reuters
Taboola scores Apple advertising deal, shares surge  Reuters

Opinion | It’s Time to Ban Pharmaceutical Advertising - The New York Times
Opinion | It’s Time to Ban Pharmaceutical Advertising  The New York Times

VIDEO: State allots $1 million in funding for IAAM advertising - WRDW
VIDEO: State allots $1 million in funding for IAAM advertising  WRDW

Amazon’s Prime Day advertising hiccup highlights the event’s importance - eMarketer
Amazon’s Prime Day advertising hiccup highlights the event’s importance  eMarketer

Ipsos launches AI advertising reaction tool - Research Live
Ipsos launches AI advertising reaction tool  Research Live

Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients - Adweek
Meet the Challenger Adtech Firms Competing to Grab Oracle Advertising Clients  Adweek

NBCU Closes 2024-25 Upfront Touting ‘Modest’ Advertising Commitment Growth - TV News Check
NBCU Closes 2024-25 Upfront Touting ‘Modest’ Advertising Commitment Growth  TV News Check

How CTV is rewriting the political advertising rulebook this campaign season - Ad Age
How CTV is rewriting the political advertising rulebook this campaign season  Ad Age

Katz: More Effective Advertising In The Cards For Casinos Using Radio. - Insideradio.com
Katz: More Effective Advertising In The Cards For Casinos Using Radio.  Insideradio.com

Introduction to Advertising and Promotion for Medical Products - Food and Drug Law Institute
Introduction to Advertising and Promotion for Medical Products  Food and Drug Law Institute

Podcaster Ashley Flowers on politics, advertising, and a possible ‘Crime Junkie’ TV show - Semafor
Podcaster Ashley Flowers on politics, advertising, and a possible ‘Crime Junkie’ TV show  Semafor

False advertising lawsuit against Back to Nature Foods Co revived - Top Class Actions
False advertising lawsuit against Back to Nature Foods Co revived  Top Class Actions

Despite Ruling, Fights Over Maryland’s Digital Advertising Tax Continue In Court - Forbes
Despite Ruling, Fights Over Maryland’s Digital Advertising Tax Continue In Court  Forbes

Cheap advertising ? - Expat Forum
Cheap advertising ?  Expat Forum

NBCUniversal Closes 2024-25 Upfront Touting Modest Ad Growth - TheWrap
NBCUniversal Closes 2024-25 Upfront Touting Modest Ad Growth  TheWrap

Fortman: TH Media and Woodward Community Media announce $1 million advertising grant program - telegraphherald.com
Fortman: TH Media and Woodward Community Media announce $1 million advertising grant program  telegraphherald.com

Netflix’s ad-supported tier grows 34%, with critical scale in sight - Marketing Dive
Netflix’s ad-supported tier grows 34%, with critical scale in sight  Marketing Dive

Netflix Analysts Praise Q2 Earnings, But Are Cautious On Advertising Growth: 'Slower Than NFLX Planned' - Benzinga
Netflix Analysts Praise Q2 Earnings, But Are Cautious On Advertising Growth: 'Slower Than NFLX Planned'  Benzinga

Massive Outage Impacts Advertising, Publishing - What We Know 07/22/2024 - MediaPost Communications
Massive Outage Impacts Advertising, Publishing - What We Know 07/22/2024  MediaPost Communications

Katz: Radio Advertising Gives Casinos A ‘Winning Hand’ - Radio Ink
Katz: Radio Advertising Gives Casinos A ‘Winning Hand’  Radio Ink

Win a free month of advertising on PIX11 - PIX11 New York News
Win a free month of advertising on PIX11  PIX11 New York News

The strategic advantage of in-game advertising for marketers - The Drum
The strategic advantage of in-game advertising for marketers  The Drum

Arizona AG sues Dodge Ram engine makers, alleging fraudulent emissions advertising - ABC15 Arizona in Phoenix
Arizona AG sues Dodge Ram engine makers, alleging fraudulent emissions advertising  ABC15 Arizona in Phoenix

Adidas pulls Bella Hadid ad from campaign linked to 1972 Munich Olympics after Israeli criticism - CBS News
Adidas pulls Bella Hadid ad from campaign linked to 1972 Munich Olympics after Israeli criticism  CBS News

Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies - The Drum
Playing to win: unboxing the Hasbro, Kraft Heinz and Vanish winning advertising strategies  The Drum

Allspring Global Investments Holdings LLC Purchases 535 Shares of Lamar Advertising (NASDAQ:LAMR) - American Banking and Market News
Allspring Global Investments Holdings LLC Purchases 535 Shares of Lamar Advertising (NASDAQ:LAMR)  American Banking and Market News

BCI’s ban on advertising, soliciting litigation work sparks debate among lawyers - The Hindu
BCI’s ban on advertising, soliciting litigation work sparks debate among lawyers  The Hindu

One Classic Movie Was A Huge Hit Without Advertising – Thanks To One Shrewd Studio Move - SlashFilm
One Classic Movie Was A Huge Hit Without Advertising – Thanks To One Shrewd Studio Move  SlashFilm

The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White? - The New York Times
The ‘Mad Men’ Era Is Long Over. Why Is Advertising Still So White?  The New York Times

Board of Commissioners decide to advertise a one mill increase - Americus Times-Recorder
Board of Commissioners decide to advertise a one mill increase  Americus Times-Recorder

Uber advertisement approved for Prestonsburg Tourism - Floyd Chronicle & Times
Uber advertisement approved for Prestonsburg Tourism  Floyd Chronicle & Times

Advertisers don’t seem too tempted by Meta putting ads on Threads - Digiday
Advertisers don’t seem too tempted by Meta putting ads on Threads  Digiday

Ogilvy launches service to deal with rogue influencers - Financial Times
Ogilvy launches service to deal with rogue influencers  Financial Times

The budget equilibrium - ETBrandEquity
The budget equilibrium  ETBrandEquity

Advertising industry reacts to the King's Speech - Research Live
Advertising industry reacts to the King's Speech  Research Live

Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook - Deadline
Advertising Will Drive Global Media & Entertainment Growth, Contribute 30% Of Streaming Sales By 2028, Says PwC’s Annual Outlook  Deadline

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PETA ad prompts ban on ferry advertisements  Martha's Vineyard Times

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The Taxi Advertising Sector Modernizes with “DigiTaxi,” a System Featuring Artificial Intelligence and a New User Experience  rAVe [PUBS]

SNAP at Farmers Markets: Advertising and Marketing - USDA Food and Nutrition Service
SNAP at Farmers Markets: Advertising and Marketing  USDA Food and Nutrition Service

Paramount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses - Adweek
Paramount Ads Manager Brings TV and AI-Powered Creative to Smaller Businesses  Adweek

Cooling down rhetoric in wake of assassination attempt? Who's saying and doing what in Pa. US Senate race - WTAE Pittsburgh
Cooling down rhetoric in wake of assassination attempt? Who's saying and doing what in Pa. US Senate race  WTAE Pittsburgh

Advertisers fear supporting journalism, here’s how to fix that - Washington Examiner
Advertisers fear supporting journalism, here’s how to fix that  Washington Examiner

Press Release: FOP Denounces Political Advertisement - The Missouri Times
Press Release: FOP Denounces Political Advertisement  The Missouri Times

Exclusive: Taboola to sell ads for Apple - Axios
Exclusive: Taboola to sell ads for Apple  Axios

How AI can Enhance Personalized Digital Advertising Campaigns - TechiExpert.com
How AI can Enhance Personalized Digital Advertising Campaigns  TechiExpert.com

Holiday Advertising Trends Guide 2024 - The Trade Desk
Holiday Advertising Trends Guide 2024  The Trade Desk

What not to write in job postings - HR Dive
What not to write in job postings  HR Dive

Community building is the key to engaging modern audiences - Campaign India
Community building is the key to engaging modern audiences  Campaign India

What We Learned From Netflix's Latest Quarterly Earnings - Investopedia
What We Learned From Netflix's Latest Quarterly Earnings  Investopedia

Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape - Nielsen
Conversations from Cannes: Industry leaders on what’s reshaping the advertising landscape  Nielsen

Mirriad Advertising (LON:MIRI) Stock Price Down 7.7% - American Banking and Market News
Mirriad Advertising (LON:MIRI) Stock Price Down 7.7%  American Banking and Market News

You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising - WIRED
You Think You Know How Misinformation Spreads? Welcome to the Hellhole of Programmatic Advertising  WIRED

July 17, 2024 – Apple’s advertising plans, more - 9to5Mac
July 17, 2024 – Apple’s advertising plans, more  9to5Mac

Apple Strikes Deal With Taboola To Power Native Advertising 07/17/2024 - MediaPost Communications
Apple Strikes Deal With Taboola To Power Native Advertising 07/17/2024  MediaPost Communications

Allspring Global Investments Holdings LLC Has $314,000 Stock Holdings in Lamar Advertising (NASDAQ:LAMR) - Defense World
Allspring Global Investments Holdings LLC Has $314,000 Stock Holdings in Lamar Advertising (NASDAQ:LAMR)  Defense World

Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28 - PR Newswire
Global advertising revenue to hit US$1 trillion in 2026 as streaming services look to consolidation and live sports to drive growth: PwC Global Entertainment & Media Outlook 2024-28  PR Newswire

Genius Sports Partnering with Musk’s X on New Advertising Product - Casino.Org News
Genius Sports Partnering with Musk’s X on New Advertising Product  Casino.Org News

Jung von Matt AG, McCann Worldgroup, and more win big at NYF Advertising Awards - adobo Magazine
Jung von Matt AG, McCann Worldgroup, and more win big at NYF Advertising Awards  adobo Magazine

Netflix Q2 Earnings Highlights: Revenue Beat, EPS Beat, Advertising Revenue 'More Meaningful,' 'Squid Game' Multiplayer Game Coming - Benzinga
Netflix Q2 Earnings Highlights: Revenue Beat, EPS Beat, Advertising Revenue 'More Meaningful,' 'Squid Game' Multiplayer Game Coming  Benzinga

Castro hated them and banned them: Why TV commercials are making a comeback in Cuba - Miami Herald
Castro hated them and banned them: Why TV commercials are making a comeback in Cuba  Miami Herald

Pixalate's June 2024 Global Mobile Publisher Trust Index - GlobeNewswire
Pixalate's June 2024 Global Mobile Publisher Trust Index  GlobeNewswire

Could A Price Hike Be Coming To Netflix Ad Tier? Co-CEO Greg Peters Doesn’t Rule It Out, But Says Execs “Love” Being “Lower” - Deadline
Could A Price Hike Be Coming To Netflix Ad Tier? Co-CEO Greg Peters Doesn’t Rule It Out, But Says Execs “Love” Being “Lower”  Deadline

Coventry: 'Monstrous' advertising screen approved by council - BBC.com
Coventry: 'Monstrous' advertising screen approved by council  BBC.com

Advertising - Paramount
Advertising  Paramount

LEGAL PUBLICATION ADVERTISEMENT FOR BIDS - Cleveland Daily Banner
LEGAL PUBLICATION ADVERTISEMENT FOR BIDS  Cleveland Daily Banner

Don’t make gay ads for the gays, make gay ads for profit - The Drum
Don’t make gay ads for the gays, make gay ads for profit  The Drum

Meta Hit With EU Charges Over Targeted Advertising - The Wall Street Journal
Meta Hit With EU Charges Over Targeted Advertising  The Wall Street Journal

InspiRAYtion: Advertising is a discipline, that uses many mediums - Storyboard18
InspiRAYtion: Advertising is a discipline, that uses many mediums  Storyboard18

TAPinto Phillipsburg 2024 Reader Survey Highlights Community Engagement Opportunities - TAPinto.net
TAPinto Phillipsburg 2024 Reader Survey Highlights Community Engagement Opportunities  TAPinto.net

Promotional Labeling and Advertising Considerations for Prescription B - FDA.gov
Promotional Labeling and Advertising Considerations for Prescription B  FDA.gov

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