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7 Tips for Better Ads


The content of advertising is basically the same no matter what the media. It is good and it works, or it is bad. Some TV ads are so clever people tend to remember the cleverness and forget the product.

Here are seven tips to help you create better ads. Better ads for Newspaper, Radio, Billboards, Cable, Yellow Pages, anything with your name on it.

1 It's Not About YOU. Sell the benefits. The benefits of coming to your store or doing business with you is what the customer wants, They say "What's In It For Me?" Your mug shot on a 40 foot billboard can't answer that question.

2 Be Consistent Pick a theme and stick with it, in all your print, radio and TV ads. Pick a look and stick with it. Every ad builds on your brand, don't change the concept because YOU are getting tired of it. The exposure level with potential customers is much less than with you.

3 Sell Benefits not Features. Once you get the customer in the door you can brag about the features of your product or company, but lure them there with a promise of a great benefit. "Brushless Car Wash" is a feature "Cleaner than new in two minutes" is a benefit.

4 Be Different. Check your Sunday paper to see how many ads look alike. In the supermarket, most mustard is in a yellow package, most Ginger Ale has a green label. In advertising sameness is suicide. Don't look like or sound like your competition.

5 Use a Great Headline "Jim's Locksmith Shop" at the top of an ad is NOT a powerful headline, or a good opening for a radio ad. "We can Pick ANY lock!" or "Locked out? We Can Get You Back IN" are powerful and answer WIIFM ("What's In It For Me?")

6 Make it Easy to Find You The best ads, in print and in the air are directions, NOT address. Pay attention to ads you see this week. "809 Main" doesn't say much, but "On Main Street Downtown across from the firehouse" is a good as a map. Note: If your advertising will cover several communities (most do) be sure to include your city or community. No need to use state. "On Main Street in Downtown Smallville across from the firehouse"

7 Avoid Phone Numbers With the exception of Yellow Pages Advertising, where people are looking for telephone numbers, most folks don't carry a pad in the car or keep one next to the TV to jot down numbers. Remember how hard it was to find something to write with when you saw something on a TV news show that you really wanted to call about? By the time you found the pencil, it was gone. Same with advertising. Focus on getting them to remember your benefits and your name. Phone numbers are a big NoNo.

To have the best advertising, YOU must become the advertising expert. Advice from the person selling advertising is usually best only for the media being pitched and does not help you with the others. Become an astute observer of others who advertise and use the best elements you see.

For more about advertising from get my article "15 Tips for Better Yellow Pages Ads" Send a blank eMail to the MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Thu. March / 28 / 2024

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GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

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Amazon's Advertising Unit Hit With Another Round of Layoffs  Business Insider

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AI advertising start-up valued at $4bn after fundraising  Financial Times

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23 Gen Z advertising and marketing leaders  Ad Age

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How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food - Fox News
UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food  Fox News

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Tesla starts advertising campaign on Cars.com  TESLARATI

Adobe's new GenStudio platform is an AI factory for advertisers - The Verge
Adobe's new GenStudio platform is an AI factory for advertisers  The Verge

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No joke: UK comedian told to remove hot dog from subway poster over junk food ban  The Associated Press

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U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum  Hollywood Reporter

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Revolutionary Retail Data Rewrites The Future Of Advertising  Forbes

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FDIC final Signage and False Advertising Rule will be effective April 1, 2024, with an extended full compliance date of ...  Consumer Finance Monitor

New Hampshire House takes on artificial intelligence in political advertising - WCAX
New Hampshire House takes on artificial intelligence in political advertising  WCAX

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Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ...  Ropes & Gray LLP

Everyworld Launches as Web3 Discovery and Rewards Platform for Advertising - TheStreet
Everyworld Launches as Web3 Discovery and Rewards Platform for Advertising  TheStreet

False advertising class actions: Tennessee federal court invalidates survey and denies certification for dental providers ... - JD Supra
False advertising class actions: Tennessee federal court invalidates survey and denies certification for dental providers ...  JD Supra

Shanghai Introduces New Guidelines for Cosmetic Advertising - China Briefing
Shanghai Introduces New Guidelines for Cosmetic Advertising  China Briefing

New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report - Nielsen
New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report  Nielsen

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S. - PR Newswire
GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.  PR Newswire

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Streaming, Politics Star In Magna 2024 US Ad Forecast  AdExchanger

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Evok Advertising Releases New Blog on Building a Social Media Marketing Strategy for Brand Growth  EIN News

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Popular 'Bent Chetler' Ski Used By Canadian Internet Provider For Advertising  Powder Magazine

New Hampshire House takes on artificial intelligence in political advertising - Bowling Green Daily News
New Hampshire House takes on artificial intelligence in political advertising  Bowling Green Daily News

Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising - ExchangeWire
Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising  ExchangeWire

Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com - Inc.
Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com  Inc.

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Changing the Game: How Games Advertising Powers Performance  IAB

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Revolutionizing Digital Advertising: Inside Everyworld's Game-Changing Model  hackernoon.com

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Advertising can find its mojo again  The Media Leader

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Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections  TurkishMinute

Advertising breach warning for Eredivisie football club – ISA-GUIDE - isa-guide.de
Advertising breach warning for Eredivisie football club – ISA-GUIDE  isa-guide.de

GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN - Tech Funding News
GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN  Tech Funding News

New Hampshire House takes on artificial intelligence in political advertising - The Caledonian-Record
New Hampshire House takes on artificial intelligence in political advertising  The Caledonian-Record

New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry - Yonkers Times
New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry  Yonkers Times

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Russian media advertising market grows 'fantastically' — RealnoeVremya.com  Realnoe vremya

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A robot lawn mower eschews springtime advertising to stand out  The Media Leader

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Brands report a rise in imposter advertisers on platforms like Meta & TikTok  Modern Retail

All-conquering Publicis snaffles Pfizer creative from IPG - More About Advertising
All-conquering Publicis snaffles Pfizer creative from IPG  More About Advertising

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Ph.D. alum wins dissertation award, promoting women and diversity in advertising  UNC Hussman School of Journalism and Media

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities - Business Wire
Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

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The New Paradigm of Advertising Sees Content Patterns Changing  Grit Daily

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Sing Tao House to be renovated into new advertising firm  The Post

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Political Advertising in the Era of Artificial Intelligence: What Lies Ahead?  WLS

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T-Mobile NAD Challenge of Charter Advertising Results in Referral to FTC Upon Charter Declining to Participate  JD Supra

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Home Depot hosts upfront-style pitch, rebrands retail media network  Ad Age

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Texas proposes rules for influencers to disclose paid political posts  Laredo Morning Times

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Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR)  Defense World

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Leftist Student Tries To Erase Advertisement For YAF Screening Of 'Lady Ballers,' Claims It's 'Against Women'  The Daily Wire

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The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024  DataDrivenInvestor

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Google Ads Suspended 90% More Advertisers This Year Than Last & Removed 5.5 Billion Ads  Search Engine Roundtable

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Advertising Agency 2024: Gale  Campaign US

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CIABC urges unfettered advertising rights for liquor brand extensions  The Economic Times

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This Brazilian Brand Uses People to Advertise Its Sun Cream | LBBOnline  Little Black Book - LBBonline

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Navigating the Future of Media & Advertising Technology: A Call to Action  MediaVillage

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Why the joys of real-world advertising still can't be recreated by AI or screens  The Drum

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Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

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Aspire & Innovative Advertising IPO opens today: Latest GMP, subscription status, listing date and more | Mint  Mint

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Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

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K&L Gates commercial litigator takes advertising expertise to Venable  World Intellectual Property Review

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Digital advertising: key updates for businesses (March 2024)  Lexology

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Introducing Kognitiv Amplify: AI-based AdTech Tool  AiThority

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The most innovative advertising and marketing companies of 2024  Fast Company

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CFPB Issues Warning to Remittance Transfer Providers Over False Advertising  MarketWatch

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Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

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EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause  PYMNTS.com

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Tribeca Festival Expands Its X Programming and Awards for Advertisers  Adweek

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Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

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Seedtag Launches Contextual TV, a First-of-its-Kind Solution for CTV Advertisers  PR Newswire

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Measured Solves Advertising's Walled Garden Problem  Business Wire

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Tunnl Audience Intelligence Platform Launches Self-Serve TV Rating Feature for Linear TV Advertisers  GlobeNewswire

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Advertising giant GroupM pledges to double spending on women’s sports  Awful Announcing

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HOAX: These posts on Facebook advertising jobs at Quickmart Supermarket are fraudulent  PesaCheck

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Our 2023 Ads Safety Report  The Keyword | Google Product and Technology News

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Meet the digital David taking on the Google Goliath  The Economist

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In-Video-Game Ad Spend to Reach $11.5 Billion by 2027  Variety

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InfoSum, Experian’s innovation for auto advertisers’ audience strategy  Martechcube

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The Impact of Online Gambling on Football Sponsorship and Advertising  TheSpread.com

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How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv  Benzinga

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Meta advertising: 5 best practices for 2024  Search Engine Land

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Top ad guru Martin Sorrell downplays chances of Trump's Truth Social capturing serious market share  CNBC

Triton Digital Buys Sounder In Move To Enhance Its Audio Advertising Capabilities. - Insideradio.com
Triton Digital Buys Sounder In Move To Enhance Its Audio Advertising Capabilities.  Insideradio.com

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Elon Musk's Tesla returns to Facebook to launch ads amid sales slump  Quartz

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Alameda County District Attorney Pamela Price’s Office joins in $17.75 million settlement agreement with Mariner ...  IndiaPost.com

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Audacy: Cross-Platform Audio Listeners Boost Results For Advertisers.  Insideradio.com

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5 Best Digital Billboard Advertising Companies (March 2024)  Unite.AI

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Is lovingly crafted, homemade advertising Adam Buxton's podcasting secret?  The Drum

EU introduces new rules on transparency and targeting of political advertising - Présidence française du Conseil de l'Union européenne 2022
EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

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Google highlights the impact of GenAI in digital advertising in its latest ads safety report  YourStory

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MAA Ad of the Week: BA’s Avios from Uncommon  More About Advertising

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Smarter ads, better results: The next era of digital advertising  Think with Google

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Here's Why Lamar Advertising Company (LAMR) Rose in Q4  Yahoo Finance UK

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Temu and Shein Are the 'Jaws' of Digital Advertising  The Business of Fashion

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Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion  Modern Retail

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Tesla Has Started Advertising On Facebook And Instagram  CarScoops

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