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Should Your Small Business Hire an Advertising Agency?


So, you own a small business, sales are down and you've come to the conclusion you need to start advertising. Questions: Where do I advertise, how much do I spend and do I need the help of an advertising agency?

The answer to this question is really very simple. If you were going to court would you seek the advise and council of an attorney? Sure you would?

If you were sick and over the counter medicine didn't work, would you seek the care of a doctor? Of course!

So the real question is, if you're going to spend your hard earned money on advertising why wouldn't you want to seek the advise of an expert who's job is to advise you on how to most cost effectively spend your advertising dollars.

Below are just a few of the pro's and con's of hiring an advertising agency. I hope they help.

Reasons to hire an advertising agency:

· Advertising is a full time job and it can be a very timely job. Meeting with reps, going over rates and numbers. Agencies do this every day and often have a very time efficient system.

· Agencies subscribe to services that help them determine the value of the advertising they purchase. Arbitron and Nielsen are just two services that most agencies subscribe to.

· Agencies help keep the newspaper, tv and radio stations honest. It's very easy for a tv, radio or newspaper rep to take advantage of an inexperienced buyer. They know you have little understanding of share and ratings and often don't disclose important information regarding programming and times.

· Agencies often have relationships with reps and media outlets and can often negotiate on your behalf for value added commercials or space, "free stuff."

· Agencies are paid a 15% commission from the media sources they place with. They are your advocate and only make money if your advertising works and you continue to spend money. It's a very powerful reason for them to try as hard as they can to make your advertising it's best!

Reasons not to hire an advertising agency:

· You have worked in the advertising profession and have a great understand of all types of media.

· You have a very small budget and are unable to get an agency to help you.

Those are about the only reasons not to hire an advertising agency. So often, small business owners try to place media without the help and expertise of an advertising agency and usually the inevitable happens, their advertising fails and they are forever convinced that advertising doesn't work.

Buying advertising is something anyone can do, just like anyone can purchase stocks. But most importantly, are you making the right decision?

If you're a small business owner and have decided to advertise, do yourself a favor, get out your yellow pages and go directly to advertising agencies. It will be the best FREE service you'll ever receive.

Steve Moundzouris, 423-653-2201 BigWater Media Group. BigWater Media Group is a full service marketing and advertising agency.

http://www.bigwatermg.com


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. February / 28 / 2024

World Creative Rankings 2024: advertising's top companies, campaigns & people announced - The Drum
World Creative Rankings 2024: advertising's top companies, campaigns & people announced  The Drum

Perham business owner starts guerilla advertising campaign to grow customer base - INFORUM
Perham business owner starts guerilla advertising campaign to grow customer base  INFORUM

Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9% - AdExchanger
Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9%  AdExchanger

Hulu advertising reportedly blocks 'religious indoctrination' - Deseret News
Hulu advertising reportedly blocks 'religious indoctrination'  Deseret News

‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas - The Guardian US
‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas  The Guardian US

Meta's layoffs continue to impact advertisers as the company replaces account team members with AI - Digiday
Meta's layoffs continue to impact advertisers as the company replaces account team members with AI  Digiday

Google unveils major Search Partner Network update as it removes opt-out option - Search Engine Land
Google unveils major Search Partner Network update as it removes opt-out option  Search Engine Land

New marketplace launches to shift more political ads to streaming - Axios
New marketplace launches to shift more political ads to streaming  Axios

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore - Skift Travel News
Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore  Skift Travel News

Google gives advertisers more visibility and control over search following scathing Adalytics report - Ad Age
Google gives advertisers more visibility and control over search following scathing Adalytics report  Ad Age

Where do candidates stand as ND political advertising season begins? - KFYR
Where do candidates stand as ND political advertising season begins?  KFYR

PGA TOUR joins Coalition for Responsible Sports Betting Advertising - PGA TOUR
PGA TOUR joins Coalition for Responsible Sports Betting Advertising  PGA TOUR

ADVERTISING: Advertorial — Welcoming Washington Wine Month: The complex character of Washington wines - Coeur d'Alene Press
ADVERTISING: Advertorial — Welcoming Washington Wine Month: The complex character of Washington wines  Coeur d'Alene Press

CDT Europe Joins EPD and Civil Liberties Union for Europe in Outlining Still-Needed Improvements for EU Regulation ... - Center for Democracy and Technology
CDT Europe Joins EPD and Civil Liberties Union for Europe in Outlining Still-Needed Improvements for EU Regulation ...  Center for Democracy and Technology

Facemoji Keyboard Collaborates With Microsoft Advertising to Provide Users With Enhanced Gen AI Experience - PR Newswire
Facemoji Keyboard Collaborates With Microsoft Advertising to Provide Users With Enhanced Gen AI Experience  PR Newswire

Budget conference: Senate side accepts lower allocation on advertising proposed constitutional amendments - Florida Politics
Budget conference: Senate side accepts lower allocation on advertising proposed constitutional amendments  Florida Politics

Lamar Advertising (NASDAQ:LAMR) PT Raised to $110.00 at Morgan Stanley - AmericanBankingNEWS
Lamar Advertising (NASDAQ:LAMR) PT Raised to $110.00 at Morgan Stanley  AmericanBankingNEWS

Fox employs Madhive's new local CTV political ad marketplace - StreamTV Insider
Fox employs Madhive's new local CTV political ad marketplace  StreamTV Insider

Mushroom Council advertising campaign targets mushroom loyalists - Produce Blue Book
Mushroom Council advertising campaign targets mushroom loyalists  Produce Blue Book

Advertisers Are On Edge, But IAS Is In Fine Fettle - AdExchanger
Advertisers Are On Edge, But IAS Is In Fine Fettle  AdExchanger

Aaron Walton: Pioneering Diversity and Innovation in Advertising – A Riveting Legends & Leadership Conversation (Video) - MediaVillage
Aaron Walton: Pioneering Diversity and Innovation in Advertising – A Riveting Legends & Leadership Conversation (Video)  MediaVillage

Details for PROMOTION--ADVERTISING - Ad from 2024-02-28 - Herald & Review
Details for PROMOTION--ADVERTISING - Ad from 2024-02-28  Herald & Review

Radio Advertising Market Size, Share, Trends, Companies, Segments and Forecast 2024-2032 | Dentsu, Omnicom - EIN News
Radio Advertising Market Size, Share, Trends, Companies, Segments and Forecast 2024-2032 | Dentsu, Omnicom  EIN News

Departure Media Airport Advertising celebrates successful first year with Kansas City International Airport ... - TravelDailyNews International
Departure Media Airport Advertising celebrates successful first year with Kansas City International Airport ...  TravelDailyNews International

Parliament adopts new transparency rules for political advertising - European Interest
Parliament adopts new transparency rules for political advertising  European Interest

PGA Tour signs up to Coalition for Responsible Sports Betting Advertising - EGR Global
PGA Tour signs up to Coalition for Responsible Sports Betting Advertising  EGR Global

Hierarchy Advertising takes center stage at Houston's 62nd American Advertising Awards with a total of 26 accolades - PR Newswire
Hierarchy Advertising takes center stage at Houston's 62nd American Advertising Awards with a total of 26 accolades  PR Newswire

Details for PROMOTION--ADVERTISING - Ad from 2024-02-28 - Herald & Review
Details for PROMOTION--ADVERTISING - Ad from 2024-02-28  Herald & Review

Madhive Launches Local CTV Market For Political Advertising - Next TV
Madhive Launches Local CTV Market For Political Advertising  Next TV

Virtual Marketing, PR, Advertising Fair | Student Affairs - The University of Virginia
Virtual Marketing, PR, Advertising Fair | Student Affairs  The University of Virginia

How Tom Burell made advertising with Black people, for Black people - WILL News - Illinois Public Media
How Tom Burell made advertising with Black people, for Black people  WILL News - Illinois Public Media

DoubleVerify Launches Pre-Bid 'Made for Advertising' (MFA) Tiered Categories for Elevated Brand Suitability - MarTech Series
DoubleVerify Launches Pre-Bid 'Made for Advertising' (MFA) Tiered Categories for Elevated Brand Suitability  MarTech Series

Digital OOH Advertising Market Worth US$ 49.8 Billion During 2024-2032 - Exclusive Report by IMARC Group - EIN News
Digital OOH Advertising Market Worth US$ 49.8 Billion During 2024-2032 - Exclusive Report by IMARC Group  EIN News

5 crucial insights from mobile leaders on privacy-first advertising - The Drum
5 crucial insights from mobile leaders on privacy-first advertising  The Drum

URiT Advertising Unveils New Slogan: 'Make America Proud Again - EIN News
URiT Advertising Unveils New Slogan: 'Make America Proud Again  EIN News

Campaign Chemistry: The New York Times global chief advertising officer Joy Robins - Campaign US
Campaign Chemistry: The New York Times global chief advertising officer Joy Robins  Campaign US

Cineplex Digital Media Signs Digital Signage and Advertising Contract with Cominar in Quebec - Yahoo Finance
Cineplex Digital Media Signs Digital Signage and Advertising Contract with Cominar in Quebec  Yahoo Finance

Legal Advertising – Public Notices – Sheriff's Sale 2-28-2024 - New Pittsburgh Courier
Legal Advertising – Public Notices – Sheriff's Sale 2-28-2024  New Pittsburgh Courier

Madhive Launches Local CTV Marketplace For Political Advertising - TV Technology
Madhive Launches Local CTV Marketplace For Political Advertising  TV Technology

Hackers Advertising New Version Of WarZone RAT On Hacking Forums - GBHackers
Hackers Advertising New Version Of WarZone RAT On Hacking Forums  GBHackers

RegEd's Advertising Compliance Solution Surpasses 6 Million Submissions, Setting New Industry Milestone - Yahoo Finance
RegEd's Advertising Compliance Solution Surpasses 6 Million Submissions, Setting New Industry Milestone  Yahoo Finance

Serie A agrees five-year renewal to ISG virtual advertising contract - SportBusiness
Serie A agrees five-year renewal to ISG virtual advertising contract  SportBusiness

The Pitch: Advertising and marketing news for 2.27.24 - RichmondBizSense
The Pitch: Advertising and marketing news for 2.27.24  RichmondBizSense

PGA Tour Joins Coalition for Responsible Sports Betting Advertising - Covers
PGA Tour Joins Coalition for Responsible Sports Betting Advertising  Covers

What’s the future of advertising? Ask Sora - ETBrandEquity
What’s the future of advertising? Ask Sora  ETBrandEquity

Looking to expand your online presence? Glenside Local can help you advertise - Glenside Local
Looking to expand your online presence? Glenside Local can help you advertise  Glenside Local

PGA TOUR JOINS COALITION FOR RESPONSIBLE SPORTS BETTING ADVERTISING - The Golf Wire
PGA TOUR JOINS COALITION FOR RESPONSIBLE SPORTS BETTING ADVERTISING  The Golf Wire

There's Been No Shortage Of Growth Recently For Guangdong Advertising GroupLtd's (SZSE:002400) Returns On ... - Simply Wall St
There's Been No Shortage Of Growth Recently For Guangdong Advertising GroupLtd's (SZSE:002400) Returns On ...  Simply Wall St

The Great Advertising Reset: Embracing a Post-Cookie Media Democracy – Beet.TV - BeetTV
The Great Advertising Reset: Embracing a Post-Cookie Media Democracy – Beet.TV  BeetTV

Hulu Rejects Fort Worth Church Advertisement, Demand Letter Sent for Explanation - The Texan
Hulu Rejects Fort Worth Church Advertisement, Demand Letter Sent for Explanation  The Texan

Social Media Platforms 'Fueling' New York's Unlicensed Cannabis Market, Stakeholders Say - Cannabis Business Times
Social Media Platforms 'Fueling' New York's Unlicensed Cannabis Market, Stakeholders Say  Cannabis Business Times

Madhive Launches Local CTV Marketplace For Political Advertising - PR Web
Madhive Launches Local CTV Marketplace For Political Advertising  PR Web

Google: Apple rejected Microsoft Bing deal over quality worries - Search Engine Land
Google: Apple rejected Microsoft Bing deal over quality worries  Search Engine Land

Warner Bros. Sales Miss as TV Advertising Continues to Fall - Bloomberg
Warner Bros. Sales Miss as TV Advertising Continues to Fall  Bloomberg

My Code's CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing - Digiday
My Code's CEO says a floor, not a ceiling, has been set by advertisers for multicultural marketing  Digiday

The marketer's moment: an essential guide to advertising measurement in 2024 - The Drum
The marketer's moment: an essential guide to advertising measurement in 2024  The Drum

Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners - Digiday
Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners  Digiday

Walmart's latest fight with Amazon is digital advertising - Yahoo Finance
Walmart's latest fight with Amazon is digital advertising  Yahoo Finance

PGA Tour Named Coalition for Responsible Betting Ads Member - SBC Americas
PGA Tour Named Coalition for Responsible Betting Ads Member  SBC Americas

Nextdoor Holdings Inc Reports Q4 Growth Amid Advertising Challenges, Eyes Future Innovation - BNN Breaking
Nextdoor Holdings Inc Reports Q4 Growth Amid Advertising Challenges, Eyes Future Innovation  BNN Breaking

Expert raises concerns about ad placement on NYT's 'The Daily': 'It does sort of boggle my mind' - The Cool Down
Expert raises concerns about ad placement on NYT's 'The Daily': 'It does sort of boggle my mind'  The Cool Down

Successful Ramadan advertising relies on authenticity and engaging storytelling - Campaign Middle East
Successful Ramadan advertising relies on authenticity and engaging storytelling  Campaign Middle East

Australian Audio Advertising Soars: 90% Agencies Embrace, Streaming and Podcasts Lead 2024 Trends - BNN Breaking
Australian Audio Advertising Soars: 90% Agencies Embrace, Streaming and Podcasts Lead 2024 Trends  BNN Breaking

Shirofune Exhibits Extensive eCommerce and Omnichannel Advertising Automation Platform at eTail West To Help ... - Yahoo Finance
Shirofune Exhibits Extensive eCommerce and Omnichannel Advertising Automation Platform at eTail West To Help ...  Yahoo Finance

Creative Realities and IceBox Retail Media Network Partner to Revolutionize In-Store Advertising - Marketscreener.com
Creative Realities and IceBox Retail Media Network Partner to Revolutionize In-Store Advertising  Marketscreener.com

Missouri Treasurer faces scrutiny over state advertising on unregulated slot machines • Missouri Independent - Missouri Independent
Missouri Treasurer faces scrutiny over state advertising on unregulated slot machines • Missouri Independent  Missouri Independent

Grubhub sued by LA County for false advertising and unfair business practices - CBS News
Grubhub sued by LA County for false advertising and unfair business practices  CBS News

Prepare Your Child to Thrive in the Rapidly Evolving World - South China Morning Post
Prepare Your Child to Thrive in the Rapidly Evolving World  South China Morning Post

40,000 tear sheets from old Eisner advertising museum going up for auction - Milwaukee Record
40,000 tear sheets from old Eisner advertising museum going up for auction  Milwaukee Record

Rethinking Advertising Budgets: TV's Unmatched Impact Versus Out-of-Home Media - BNN Breaking
Rethinking Advertising Budgets: TV's Unmatched Impact Versus Out-of-Home Media  BNN Breaking

Brothers and Sisters nabs TNT Sports from Saatchi - More About Advertising
Brothers and Sisters nabs TNT Sports from Saatchi  More About Advertising

Why Google Gave Advertisers Insight To Audit Ads 02/27/2024 - MediaPost Communications
Why Google Gave Advertisers Insight To Audit Ads 02/27/2024  MediaPost Communications

Is Cimpress PLC (CMPR) The Right Choice in Advertising Agencies? - InvestorsObserver
Is Cimpress PLC (CMPR) The Right Choice in Advertising Agencies?  InvestorsObserver

Top Advertising Creative Says New RI Tourism Campaign Is Not Bad—It Is Worse - GoLocalProv
Top Advertising Creative Says New RI Tourism Campaign Is Not Bad—It Is Worse  GoLocalProv

Shirofune Exhibits Extensive eCommerce and Omnichannel Advertising Automation Platform at eTail West To Help ... - MarTech Series
Shirofune Exhibits Extensive eCommerce and Omnichannel Advertising Automation Platform at eTail West To Help ...  MarTech Series

GA4 updates Advertising workspace to simplify reporting - Search Engine Land
GA4 updates Advertising workspace to simplify reporting  Search Engine Land

Germany's ProSiebenSat.1 and RTL Deutschland join forces in advertising technology - IBC365
Germany's ProSiebenSat.1 and RTL Deutschland join forces in advertising technology  IBC365

Downtown Perham business owner starts guerilla advertising campaign to grow customer base for town - Perham Focus
Downtown Perham business owner starts guerilla advertising campaign to grow customer base for town  Perham Focus

As the cookies crumbles, it’s time for brands to brush-up on contextual advertising | News - Campaign Asia
As the cookies crumbles, it’s time for brands to brush-up on contextual advertising | News  Campaign Asia

2024 is a huge year for political advertising. What does that mean for other advertisers? - Insider Intelligence
2024 is a huge year for political advertising. What does that mean for other advertisers?  Insider Intelligence

Bishkek chief architect complains about disorderly installation of advertisements and cameras by property owners ... - AKIpress
Bishkek chief architect complains about disorderly installation of advertisements and cameras by property owners ...  AKIpress

What Thriller teaches us about advertising audibility - The Media Leader
What Thriller teaches us about advertising audibility  The Media Leader

AdTheorent Launches Point™, a Suite of Machine Learning-Powered Geo-Intelligence Solutions Designed to Drive ... - StreetInsider.com
AdTheorent Launches Point™, a Suite of Machine Learning-Powered Geo-Intelligence Solutions Designed to Drive ...  StreetInsider.com

Warner Bros. Touches All-Time Low on Ad Woes, Studio Weakness - Yahoo Finance
Warner Bros. Touches All-Time Low on Ad Woes, Studio Weakness  Yahoo Finance

‘It was deceptive advertising’: Killeen man warning others, says he was sold used solar panels - KWTX
‘It was deceptive advertising’: Killeen man warning others, says he was sold used solar panels  KWTX

Ad Results Media Unveils ARM PRO, Cutting-Edge Audience Buying Solution for Audio Advertising - MarTech Series
Ad Results Media Unveils ARM PRO, Cutting-Edge Audience Buying Solution for Audio Advertising  MarTech Series

Why Salomon wants its advertising to be more than just 'sports action porn' - The Drum
Why Salomon wants its advertising to be more than just 'sports action porn'  The Drum

Walmart's Strategic Move: Acquiring Vizio for $2.3 Billion to Revolutionize Advertising - BNN Breaking
Walmart's Strategic Move: Acquiring Vizio for $2.3 Billion to Revolutionize Advertising  BNN Breaking

‘Celebration Tour’: Madonna Vows to Fight “False Advertising” Lawsuit / Removes Lut... - ThatGrapeJuice
‘Celebration Tour’: Madonna Vows to Fight “False Advertising” Lawsuit / Removes Lut...  ThatGrapeJuice

Meta's Ad Manager Glitch Causes Ad Prices to Soar - Business Insider
Meta's Ad Manager Glitch Causes Ad Prices to Soar  Business Insider

AKP mayoral candidates working with Israeli company for campaign advertising - TurkishMinute
AKP mayoral candidates working with Israeli company for campaign advertising  TurkishMinute

CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027 - Storyboard18
CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027  Storyboard18

Wonderhood marks leap year with extra day off - More About Advertising
Wonderhood marks leap year with extra day off  More About Advertising

JPMorgan Chase & Co. Increases Lamar Advertising (NASDAQ:LAMR) Price Target to $109.00 - AmericanBankingNEWS
JPMorgan Chase & Co. Increases Lamar Advertising (NASDAQ:LAMR) Price Target to $109.00  AmericanBankingNEWS

New Google ad policy bans fake endorsements like the notorious 'Shark Tank keto gummies' - Mashable
New Google ad policy bans fake endorsements like the notorious 'Shark Tank keto gummies'  Mashable

A Political Advertising Connected TV Marketplace Is Born - Radio & Television Business Report
A Political Advertising Connected TV Marketplace Is Born  Radio & Television Business Report

FTC to ban Avast from selling browsing data for advertising purposes - BleepingComputer
FTC to ban Avast from selling browsing data for advertising purposes  BleepingComputer

Digital Summit 2024: Navigating First-Party Data's Future in Advertising - BNN Breaking
Digital Summit 2024: Navigating First-Party Data's Future in Advertising  BNN Breaking

Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across Programmatic ... - GlobeNewswire
Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across Programmatic ...  GlobeNewswire

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Instagram statistics you need to know for 2024 [Updated]  Sprout Social

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