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How to Save Money by Making Your Own Sign In the sign industry we commonly refer to the material that the sign is made out of as the substrate. Examples include, wood, vinyl banners, aluminum, coroplast, etc. 5 Newspaper Advertising Myths Revealed What I'm about to reveal are myths that most people think are 'true.' They seem set in stone yet they are deadly to the advertiser. Electronic Reader Board Electronic reader boards are the most efficient way to convey the information. Therefore these nowadays are widely accepted all over the world. Cable Ads 5 Bucks! Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. Imaging Isn't Everything Many home improvement contractors attempt to use advertising to expand their client base and increase profits. Whether it be yellow pages, mailers, ads, or valpak; for many it's a total waste of time and money. Creating a Winning Logo Creating a logo to get you noticed. When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention. Why People Fail in Mail Order Mail order is a very complicated business. Every phase must be planned, analyzed and tested. Bad Seduction - Advertising Techniques That Don't Work I just read some advertising suggestions on an Internet marketing site that are beyond annoying. They are flat-out bad advice. What's The Frequency? The more things change, some say, the more things stay the same. When it comes to marketing, I tend to agree. Electronic Display Signs Electronic display signs are used nowadays in great extent to display important information instantly all over the world, which uses LED technology, which stands for light- emitting diodes. These are widely used in the worlds of commerce, government and even non-profit organizations. Online Classifieds Choosing a Classified Website and creating your advertisements. The internet has opened a vast number of doors for people to market their products and services. How You Measure Yourself Is How You Motivate Yourself One of the keys to strong positive mental attitude is what you compare your personal performance to. Do you compare your sales results to the top producer in your industry? Do you compare your basketball playing ability to Michael Jordan? Do you compare your last presentation to a speech delivered by Ronald Reagan or JFK? Or do you compare your results today, to those you had yesterday? Sports, sales, and the media teach us to compare our success against that of others, living or dead. Fax Broadcast Services Get Your Message to Millions If your company is one of those innovative businesses that has taken advantage of new fax broadcasting technologies to get your message out, you've probably come to realize that the fax broadcasting services industry is ever-changing and new developments are coming out all the time. It's pretty much a full-time job just to manage a fax broadcast database of any size, not to mention keeping the related fax broadcasting software updated and operational. Double Your Sales Potential With Double-sided Business Cards Swapping business cards is one of the most basic and common forms of networking in the business world. With something that is so common practice, people often hand out cards blindly while not really thinking about what the card does AFTER you hand it out. Internet Advertising: How To Use The Golden Rule To Enrich Yourself. What is the golden rule of internet advertising? Give, so you may receive. It is as simple as that. Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers It is getting harder daily to generate traffic. And when you succeed in getting new customers, you should do all that is possible to avoid losing them to your competitors. Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. What Makes Advertising Successful? MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD: 1. PERSUASIVE SELLING COPY. Business Cards: Why Waste Valuable Space? So many business people neglect this valuable asset that may be used for a multitude of messages. Don't fall for the trap of supplying a "scribbler" for others that virtually guarantees your card will be in the "round file" sooner rather than later. Promote yourself on radio for free Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question.
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