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Online vs. Offline Advertising


Let's face it. Email marketing and publishing have became very popular tool for promoting your business, especially in the USA. Many people use email in everyday communication. Email is fast and cheap. What would you like more? Many people subscribe to ezines about Internet, Jokes, Tips, Recipes, Horoscopes... Majority of these emails are free and very quality.

Advertising and marketing online and offline has at least one thing in common - you have to know your target audience. Market segmentation is very important because you don't want to loose your money sending your ads to someone who has no interest in it. Email advertising and online advertising in general is more effective because there are many state-of-the-art techniques which enable that you track every advertising.

Some good services for tracking are:

Web Site Tracking

Stat Counter http://www.statcounter.com
Web Trends http://www.webtrends.com

Email Tracking

Group Metrics http://www.group-metrics.com

In online advertising you can get information where your visitors are coming from, what do they read on your web site, how much is your email newsletter open-ratio, how much is click/thru ratio for every link in your newsletter, also you can get demographic reports about your visitors/subscribers and many other things. Because of that, in online presence you have great options for 1-1 marketing. You can adjust your web site design and content according to your visitor needs.

If you advertise on TV or magazines you can't know exactly how many people actually saw your ad. There are some predictions but not that precise, of course.

One of the main advantages of offline advertising over online is that people still believe more in what they see on TV than on the Internet.

Online promotion has one very big advantage over offline promotion and that is interactivity. In online promotion you can have interactive ads that behave differently based on visitor's behavior. Popular thing in online advertising is making ads like mini home pages. Yahoo! use that technique for advertising their services.

______________________________

Dejan Bizinger is a Contributing Editor for Infacta. Infacta is email messaging services company providing powerful, yet easy-to-use award-winning Group Mail, software for sending highly-personalized email messages and Group Metrics, software for email tracking. For more information visit: http://www.infacta.com

______________________________

NOTE: This article may be used freely in opt-in publications and websites, provided that the resource box is included and the links are active.


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. April / 23 / 2024

Revolut plans advertising sales push as it waits for banking licence - Financial Times
Revolut plans advertising sales push as it waits for banking licence  Financial Times

Google Chrome IP masking could radically impact search advertising - Search Engine Land
Google Chrome IP masking could radically impact search advertising  Search Engine Land

Lunchables facing lawsuit due to ‘deceptive advertising’ - WSOC Charlotte
Lunchables facing lawsuit due to ‘deceptive advertising’  WSOC Charlotte

Biden builds early advertising edge as Trump spends millions on legal fees - CNN
Biden builds early advertising edge as Trump spends millions on legal fees  CNN

Hyundai Pauses Advertising On X After Pro-Nazi Adjacency 04/22/2024 - MediaPost Communications
Hyundai Pauses Advertising On X After Pro-Nazi Adjacency 04/22/2024  MediaPost Communications

Elon Musk labels Tesla's advertising 'generic' as it lays off entire marketing team - Marketing Week
Elon Musk labels Tesla's advertising 'generic' as it lays off entire marketing team  Marketing Week

Tesla US advertising team affected by layoffs: report - TESLARATI
Tesla US advertising team affected by layoffs: report  TESLARATI

Tesla guts newly formed marketing team despite investors demanding greater focus on ads as EV sales slow - Fortune
Tesla guts newly formed marketing team despite investors demanding greater focus on ads as EV sales slow  Fortune

Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain - Digiday
Temu's ad blitz exposes DTC turmoil: decoding the turbulent terrain  Digiday

Jo Ann Ross, First Woman to Lead Broadcast TV Ad Sales, Plans to Exit Paramount Global (EXCLUSIVE) - Variety
Jo Ann Ross, First Woman to Lead Broadcast TV Ad Sales, Plans to Exit Paramount Global (EXCLUSIVE)  Variety

Grindr sold HIV status of “potentially thousands” of users to advertisers, lawsuit says - The Hill
Grindr sold HIV status of “potentially thousands” of users to advertisers, lawsuit says  The Hill

Advertise With MLB Trade Rumors - MLB Trade Rumors
Advertise With MLB Trade Rumors  MLB Trade Rumors

Major EU Regulator Threatens Free Social Media by Cracking Down on Personalized Advertising - Cato Institute
Major EU Regulator Threatens Free Social Media by Cracking Down on Personalized Advertising  Cato Institute

What Drives Advertising Effectiveness? It's Not What Most Marketers Think. - Insideradio.com
What Drives Advertising Effectiveness? It's Not What Most Marketers Think.  Insideradio.com

Digital advertising firm Adludio launches AdSapiens - Martechcube
Digital advertising firm Adludio launches AdSapiens  Martechcube

Be everywhere with Adwerx’s latest digital advertising solution - Inman
Be everywhere with Adwerx’s latest digital advertising solution  Inman

REMINDER: Political and advertising lawn signs are ILLEGAL in public right-of-ways - Tri-State Alert
REMINDER: Political and advertising lawn signs are ILLEGAL in public right-of-ways  Tri-State Alert

Advertising & Promotion for Medical Products Conference - Food and Drug Law Institute
Advertising & Promotion for Medical Products Conference  Food and Drug Law Institute

Advertising generates profit, but not all media channels are equal - The Media Leader
Advertising generates profit, but not all media channels are equal  The Media Leader

City deal gives Mercyhealth exclusive health care advertising rights at Woodman's Center - WCLO
City deal gives Mercyhealth exclusive health care advertising rights at Woodman's Center  WCLO

Temu's Advertising Avalanche Is Impossible to Ignore - Adweek
Temu's Advertising Avalanche Is Impossible to Ignore  Adweek

How A+E Blends Content and Innovation for Advertising Impact - cynopsis.com
How A+E Blends Content and Innovation for Advertising Impact  cynopsis.com

Connecticut Bill To Allow Betting On In-State Colleges, Tighten Advertising - Sports Betting Dime
Connecticut Bill To Allow Betting On In-State Colleges, Tighten Advertising  Sports Betting Dime

Marketers Falsely Place Lower Value On Creative Advertising - Radio Ink
Marketers Falsely Place Lower Value On Creative Advertising  Radio Ink

U.S. online advertising revenue 2023 - Statista
U.S. online advertising revenue 2023  Statista

Grindr users sue app for allegedly selling HIV data to advertisers - TNW
Grindr users sue app for allegedly selling HIV data to advertisers  TNW

Mental health platform fined $7M by FTC for sharing data with advertisers - HealthExec
Mental health platform fined $7M by FTC for sharing data with advertisers  HealthExec

Google's Sandbox: Privacy or Power Play? - CMSWire
Google's Sandbox: Privacy or Power Play?  CMSWire

Lunchables facing lawsuit due to 'deceptive advertising' - WSOC Charlotte
Lunchables facing lawsuit due to 'deceptive advertising'  WSOC Charlotte

Hyundai is the latest brand to pause advertising on X due to antisemitism - CNN
Hyundai is the latest brand to pause advertising on X due to antisemitism  CNN

Advertising, Media & PR Winners Unveiled For 28th Annual Webby Awards - SHOOT Online
Advertising, Media & PR Winners Unveiled For 28th Annual Webby Awards  SHOOT Online

Arkansas dispensary files lawsuit against state for less restrictions on advertising - WATN - Local 24
Arkansas dispensary files lawsuit against state for less restrictions on advertising  WATN - Local 24

Cinemark being sued for alleged false advertising of 24-ounce drink cups - WPVI-TV
Cinemark being sued for alleged false advertising of 24-ounce drink cups  WPVI-TV

Mobile Advertising Statistics 2024 By Advertising Spending, Most Popular Monetization Methods And In-App Ads - Coolest Gadgets
Mobile Advertising Statistics 2024 By Advertising Spending, Most Popular Monetization Methods And In-App Ads  Coolest Gadgets

Into the archives: The history of Clarion advertising – DU Clarion - DU Clarion
Into the archives: The history of Clarion advertising – DU Clarion  DU Clarion

Ad Law Tool Kit Show - Episode 12 - Telemarketing And Texting (Podcast) - Advertising, Marketing & Branding - United ... - Mondaq News Alerts
Ad Law Tool Kit Show - Episode 12 - Telemarketing And Texting (Podcast) - Advertising, Marketing & Branding - United ...  Mondaq News Alerts

Invibes Advertising Full Year 2023 Earnings: EPS Beats Expectations - Simply Wall St
Invibes Advertising Full Year 2023 Earnings: EPS Beats Expectations  Simply Wall St

Advertising heats up in Arizona Senate race, previewing a tough campaign - NBC News
Advertising heats up in Arizona Senate race, previewing a tough campaign  NBC News

How can brands effectively reach the Olympic audience with connected TV advertising? - The Drum
How can brands effectively reach the Olympic audience with connected TV advertising?  The Drum

J.D. Power's Jominy: 'Radio Remains Vital' For Auto Advertisers. - Insideradio.com
J.D. Power's Jominy: 'Radio Remains Vital' For Auto Advertisers.  Insideradio.com

Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace - Digiday
Why B2B marketers are advertising more like consumer brands to break through a crowded marketplace  Digiday

Interactive Advertising Bureau - IAB
Interactive Advertising Bureau  IAB

Essity Joins United Nations Initiative To Promote Inclusive - CSRwire.com
Essity Joins United Nations Initiative To Promote Inclusive  CSRwire.com

Daniel Wellington Advertising Store - Atlanta Progressive News
Daniel Wellington Advertising Store  Atlanta Progressive News

11 States Now Have Laws Limiting Artificial Intelligence, Deep Fakes, and Synthetic Media in Political Advertising ... - Broadcast Law Blog
11 States Now Have Laws Limiting Artificial Intelligence, Deep Fakes, and Synthetic Media in Political Advertising ...  Broadcast Law Blog

What film photography has taught me about the fundamentals of advertising - Creativebrief
What film photography has taught me about the fundamentals of advertising  Creativebrief

U.S. Audio Advertising, Driven by Digital, Gains Ground. - Insideradio.com
U.S. Audio Advertising, Driven by Digital, Gains Ground.  Insideradio.com

Revolut bids to boost revenues via targeted advertising - Finextra
Revolut bids to boost revenues via targeted advertising  Finextra

Bill would ban PG&E from being able to charge customers for advertising on top of utilities - KGO-TV
Bill would ban PG&E from being able to charge customers for advertising on top of utilities  KGO-TV

Advertisers are not fully prepared for the demise of third-party cookies, WARC says - Campaign US
Advertisers are not fully prepared for the demise of third-party cookies, WARC says  Campaign US

P&G Advertising to Continue to Grow , Emphasis on Home Care - Portada-online.com
P&G Advertising to Continue to Grow , Emphasis on Home Care  Portada-online.com

Tesla discloses it spent $200,000 advertising on X - CNN
Tesla discloses it spent $200,000 advertising on X  CNN

Advertising returns a short-term ROI of £1.87 for every pound invested, study finds - Marketing Week
Advertising returns a short-term ROI of £1.87 for every pound invested, study finds  Marketing Week

Lamar OOH advertising donation to support Boys & Girls Clubs of America - Digital Signage Today
Lamar OOH advertising donation to support Boys & Girls Clubs of America  Digital Signage Today

Beyond Spots & Dots Triumphs at the 39th Annual Educational Advertising Awards - Business Wire
Beyond Spots & Dots Triumphs at the 39th Annual Educational Advertising Awards  Business Wire

Amazon's Prime Video Ads Are Having Early Success With Advertisers - Business Insider
Amazon's Prime Video Ads Are Having Early Success With Advertisers  Business Insider

McCain Advertising Campaign Impact | Vidoomy & Partners - Circana
McCain Advertising Campaign Impact | Vidoomy & Partners  Circana

Tesla Layoffs Hit Marketing Team, Retracts Advertising Push - Tesla (NASDAQ:TSLA) - Benzinga
Tesla Layoffs Hit Marketing Team, Retracts Advertising Push - Tesla (NASDAQ:TSLA)  Benzinga

Banner advertising contract military service in the Ukrainian Armed Forces is seen in central Kyiv - Colorado Springs Gazette
Banner advertising contract military service in the Ukrainian Armed Forces is seen in central Kyiv  Colorado Springs Gazette

How to drive cost savings in digital advertising — and reduce waste in the process - Campaign US
How to drive cost savings in digital advertising — and reduce waste in the process  Campaign US

Free Course Aims to Train Advertisers to Combat Climate Change - Sustainable Brands
Free Course Aims to Train Advertisers to Combat Climate Change  Sustainable Brands

Tesla cuts marketing team a year after Musk said it will try advertising - Ad Age
Tesla cuts marketing team a year after Musk said it will try advertising  Ad Age

MoneyGram picks four new agencies - More About Advertising
MoneyGram picks four new agencies  More About Advertising

False Patent Marking as False Advertising: Overcoming Dastar - Patently-O
False Patent Marking as False Advertising: Overcoming Dastar  Patently-O

Most Dating Apps May Sell Your Personal Data For Advertising: Report - NDTV
Most Dating Apps May Sell Your Personal Data For Advertising: Report  NDTV

Sneak Attack On The Track: Ambush Marketing And The Summer Olympics - Advertising, Marketing & Branding ... - Mondaq News Alerts
Sneak Attack On The Track: Ambush Marketing And The Summer Olympics - Advertising, Marketing & Branding ...  Mondaq News Alerts

Zumedia Inc. Launches Groundbreaking New Advertising And Broadcast Platform, Setting Its Sights On Utilizing Ad ... - PR Newswire
Zumedia Inc. Launches Groundbreaking New Advertising And Broadcast Platform, Setting Its Sights On Utilizing Ad ...  PR Newswire

Tesla Isn't Going To Advertise Its Way Out Of This One - Jalopnik
Tesla Isn't Going To Advertise Its Way Out Of This One  Jalopnik

Linkage Global Inc's Subsidiary Signs Advertising - GlobeNewswire
Linkage Global Inc's Subsidiary Signs Advertising  GlobeNewswire

Snickers’ ‘Hungry Skies’ airline takes comedy to new heights - More About Advertising
Snickers’ ‘Hungry Skies’ airline takes comedy to new heights  More About Advertising

American Privacy Rights Act could ban ad targeting in US - Ad Age
American Privacy Rights Act could ban ad targeting in US  Ad Age

How Utiq Hopes to Become "Fundamental to the Digital Advertising Ecosystem" - VideoWeek
How Utiq Hopes to Become "Fundamental to the Digital Advertising Ecosystem"  VideoWeek

The power of non-endemic advertising - Campaign Middle East
The power of non-endemic advertising  Campaign Middle East

SkyShowtime and Paramount Advertising International announce exclusive ad sales partnership - Broadband TV News
SkyShowtime and Paramount Advertising International announce exclusive ad sales partnership  Broadband TV News

TikTok Mishandled The Data Of Hundreds Of Top American Advertisers - Forbes
TikTok Mishandled The Data Of Hundreds Of Top American Advertisers  Forbes

MarketInk: Advertising Agency The Shipyard to Acquire Midwest PR Firm Fahlgren Mortine - Times of San Diego
MarketInk: Advertising Agency The Shipyard to Acquire Midwest PR Firm Fahlgren Mortine  Times of San Diego

'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation - The Wall Street Journal
'Made for Advertising' Websites Are the Marketing Industry's Latest Messy Situation  The Wall Street Journal

2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report - IAB
2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report  IAB

Biden builds early advertising edge as Trump spends millions on legal fees - News-Press Now
Biden builds early advertising edge as Trump spends millions on legal fees  News-Press Now

Virgin Media taps PubMatic to scale FAST advertising - Digital TV Europe
Virgin Media taps PubMatic to scale FAST advertising  Digital TV Europe

Advertise With Us - Eagle 99.3 FM WSCH
Advertise With Us  Eagle 99.3 FM WSCH

Tesla's short-lived marketing team laid off - Business Insider
Tesla's short-lived marketing team laid off  Business Insider

Tesla has spent $200K advertising on Elon Musk’s X so far - TechCrunch
Tesla has spent $200K advertising on Elon Musk’s X so far  TechCrunch

Advertising restrictions can have harmful effects on women’s health. Here’s what one company is doing about it - CNN
Advertising restrictions can have harmful effects on women’s health. Here’s what one company is doing about it  CNN

Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare - Hello Partner
Best Cross-Channel Strategy – Rakuten Advertising & OUAI Haircare  Hello Partner

Senate Democrats plot $79M advertising onslaught to hold on in November - POLITICO
Senate Democrats plot $79M advertising onslaught to hold on in November  POLITICO

New Made for Advertising rules—what marketers need to know following online controversy - Ad Age
New Made for Advertising rules—what marketers need to know following online controversy  Ad Age

Clean Creatives: Over 1000 advertising and PR firms promise to reject fossil fuel clients - BusinessGreen
Clean Creatives: Over 1000 advertising and PR firms promise to reject fossil fuel clients  BusinessGreen

Broadcasters mount last-minute blitz to delete tax on 'digital ads' from Pillen plan • Nebraska Examiner - Nebraska Examiner
Broadcasters mount last-minute blitz to delete tax on 'digital ads' from Pillen plan • Nebraska Examiner  Nebraska Examiner

CEO of Collective Audience, Peter Bordes, Inducted into NJ Advertising Hall of Fame - GlobeNewswire
CEO of Collective Audience, Peter Bordes, Inducted into NJ Advertising Hall of Fame  GlobeNewswire

Tesla Cuts Marketing Team in Reversal of Musk's Ad Strategy - Bloomberg
Tesla Cuts Marketing Team in Reversal of Musk's Ad Strategy  Bloomberg

'Mobile streaming knows no boundaries': Advertising body clears MultiChoice of racism in ad | Life - News24
'Mobile streaming knows no boundaries': Advertising body clears MultiChoice of racism in ad | Life  News24

Hyundai Pauses Advertising On X After Being Shown Alongside Antisemitic Post - CarScoops
Hyundai Pauses Advertising On X After Being Shown Alongside Antisemitic Post  CarScoops

Most dating apps likely sell users' personal data for advertising: Report reveals - India TV News
Most dating apps likely sell users' personal data for advertising: Report reveals  India TV News

Two Ana de Armas Fans Settle False Advertising Lawsuit Over ‘Yesterday’ Trailer - Variety
Two Ana de Armas Fans Settle False Advertising Lawsuit Over ‘Yesterday’ Trailer  Variety

Hyundai Halts Advertising On "X" After Ad Appears Beside Antisemitic Post - AutoSpies Auto News - AutoSpies.com
Hyundai Halts Advertising On "X" After Ad Appears Beside Antisemitic Post - AutoSpies Auto News  AutoSpies.com

What we're losing in the blinding whiteness of advertising - Fast Company
What we're losing in the blinding whiteness of advertising  Fast Company

How marketers can advance personalized marketing across the digital advertising ecosystem - Nielsen
How marketers can advance personalized marketing across the digital advertising ecosystem  Nielsen

11 Advertising Slogans That Became Famous Catchphrases - Mentalfloss
11 Advertising Slogans That Became Famous Catchphrases  Mentalfloss

'Anti-trans narratives' see Unherd put on advertising blacklist - Press Gazette
'Anti-trans narratives' see Unherd put on advertising blacklist  Press Gazette

GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities - GroupM
GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

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