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Science of Advertising and How to Benefit From It


It is very important to realize that persons buy from you. It is the mind at other end of the internet who will decide a sale from you. Thus it is very essential to know how your customer's psychology works.

What is the process that goes in the mind who reads your promotion? An understanding of the whole process will make you achieve your goals and build your business better.

Many a theories have been developed to explain the process when person views advertisement and then goes for sale. It has been charted and every model points to one thing in common.

The process is not instant. It is sequential.

Anybody who has been marketing on the net must have come across AIDA. It is the simplest advertising model that in short stands for

-Attention

-Interest

-Desire

-Action

This model suggests that advertising must gain customer's attention, arouse the person's interest followed by desire for the product and stimulate the action towards the purchase of the product.

This explains and guides how to formulate your advertising. Successful marketers have followed AIDA for generating successful advertisement campaigns.

AIDA is good but is not that well defined. Another model that has gained popularity and is more comprehensive than AIDA is DAGMAR. Its steps are more defined and thus easier to apply than AIDA.

DAGMAR stands for 'Defining Advertising Goals for Measured Advertising Results'.

It maintains that all advertisement aiming at a sale must carry the potential customer through four stages.

-Awareness

-Comprehension

-Conviction

-Action

Let us assume that you have a product and your target customer is totally unaware of it.

So in first stage you make him aware of the product. For example posting an advertisement on a high traffic website.

Second stage is comprehension. What is your product about? What are its potential benefits and features? How can your customer get it? This is achieved when your potential customer clicks your posted advertisement and reaches the page that contains details of your product.

Next is the stage of conviction. This is very important stage. You need to convince your customer about benefits of your product. Testimonial for your products is an excellent tool to achieve this stage. Visible proof or evidence is another great tool. But be genuine or this won't work in the long run.

After he is convinced with your product, your potential customer enters into stage of action. This may involve a request for further details, ordering a trial offer if available or the actual sale itself.

Whatever model you may use to build your campaign it must be remembered that a sale is not an instant process. On the contrary it is sequence of the events that your potential customer's mind goes through. Each stage has to be preceded by the previous. Each one is essential and crucial for a successful sale.

That should remind that instead of running a 'Buy Me' advertisement concentration should be on making the flow in the advertisement that begins with introduction of what you intend to sell and why people should buy it.

Use the science for your benefit and see the results.

Wish you success.

Copyright © 2005 Arun Pal Singh

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at http://www.homeforprofits.com To avail his free Income Course e-mail to [email protected] with subject 'subscribe'


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. February / 28 / 2024

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World Creative Rankings 2024: advertising's top companies, campaigns & people announced  The Drum

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Why did the Supreme Court ban Patanjali from advertising its products?  The Indian Express

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News outlets are collapsing as advertisers flock to social media platforms. It has major implications for society  CNN

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Baidu revenue grows 6% in Q4 as AI and advertising boost business  Reuters

The Best Advertising Agency Starts With a Good Marriage - Inc.
The Best Advertising Agency Starts With a Good Marriage  Inc.

Perham business owner starts guerilla advertising campaign to grow customer base - INFORUM
Perham business owner starts guerilla advertising campaign to grow customer base  INFORUM

Russian Lawmakers Pass Advertising Ban for 'Foreign Agents' - The Moscow Times
Russian Lawmakers Pass Advertising Ban for 'Foreign Agents'  The Moscow Times

Serie A agrees five-year renewal to ISG virtual advertising contract - SportBusiness
Serie A agrees five-year renewal to ISG virtual advertising contract  SportBusiness

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‘We’re being set up to fail’: New York cannabis advertising restrictions pummeling dispensaries  syracuse.com

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Hulu advertising reportedly blocks 'religious indoctrination'  Deseret News

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Where do candidates stand as ND political advertising season begins?  KFYR

Lamar Advertising Stock: High-Yielder Recently Hit Record High - Income Investors
Lamar Advertising Stock: High-Yielder Recently Hit Record High  Income Investors

American Advertising Federation's Most Promising Multicultural Student Program | LBBOnline - Little Black Book - LBBonline
American Advertising Federation's Most Promising Multicultural Student Program | LBBOnline  Little Black Book - LBBonline

Advertisers Are On Edge, But IAS Is In Fine Fettle - AdExchanger
Advertisers Are On Edge, But IAS Is In Fine Fettle  AdExchanger

ADVERTISING: Advertorial — Welcoming Washington Wine Month: The complex character of Washington wines - Coeur d'Alene Press
ADVERTISING: Advertorial — Welcoming Washington Wine Month: The complex character of Washington wines  Coeur d'Alene Press

TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising - Yahoo Finance
TransUnion Partners with Samooha, by Snowflake, to Drive Privacy-First Data Collaboration in Advertising  Yahoo Finance

PGA TOUR joins Coalition for Responsible Sports Betting Advertising - PGA TOUR
PGA TOUR joins Coalition for Responsible Sports Betting Advertising  PGA TOUR

Introducing NinaData WordIntent™ - A Breakthrough in Contextual Advertising with Generative AI - 24-7 Press Release
Introducing NinaData WordIntent™ - A Breakthrough in Contextual Advertising with Generative AI  24-7 Press Release

Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month - Digiday
Future of TV Briefing: DoubleVerify and Roku uncover CTV ad fraud scheme costing advertisers $7.5M per month  Digiday

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New advertising rules to stop foreign attacks on EU elections  Moonshot News

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Budget conference: Senate side accepts lower allocation on advertising proposed constitutional amendments  Florida Politics

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CDT Europe Joins EPD and Civil Liberties Union for Europe in Outlining Still-Needed Improvements for EU Regulation ...  Center for Democracy and Technology

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Lamar Advertising (NASDAQ:LAMR) PT Raised to $110.00 at Morgan Stanley  AmericanBankingNEWS

Russia's parliament approves bill banning advertising on websites of 'foreign agents' - Reuters
Russia's parliament approves bill banning advertising on websites of 'foreign agents'  Reuters

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Fox employs Madhive's new local CTV political ad marketplace  StreamTV Insider

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Departure Media Airport Advertising celebrates successful first year with Kansas City International Airport ...  TravelDailyNews International

political newspaper specialized in European Union News. Unique Features: iSting & Harry StingThe European Sting ... - The European Sting
political newspaper specialized in European Union News. Unique Features: iSting & Harry StingThe European Sting ...  The European Sting

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Radio Advertising Market Size, Share, Trends, Companies, Segments and Forecast 2024-2032 | Dentsu, Omnicom  EIN News

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OK, ‘Shroomer: Mushroom Council Targets Mushroom Loyalists for New Advertising Campaign  PerishableNews

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PGA Tour joins Coalition for Responsible Sports Betting Advertising - PGA Tour joins Coalition for Responsible Sports ...  Focus Gaming News

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Facemoji Keyboard Collaborates With Microsoft Advertising to Provide Users With Enhanced Gen AI Experience  PR Newswire

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‘A Trojan horse of legitimacy’: Shell launches a ‘climate tech’ startup advertising jobs in oil and gas  The Guardian US

Hierarchy Advertising takes center stage at Houston's 62nd American Advertising Awards with a total of 26 accolades - PR Newswire
Hierarchy Advertising takes center stage at Houston's 62nd American Advertising Awards with a total of 26 accolades  PR Newswire

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Details for PROMOTION--ADVERTISING - Ad from 2024-02-28  Herald & Review

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Digital OOH Advertising Market Worth US$ 49.8 Billion During 2024-2032 - Exclusive Report by IMARC Group  EIN News

Details for PROMOTION--ADVERTISING - Ad from 2024-02-28 - Herald & Review
Details for PROMOTION--ADVERTISING - Ad from 2024-02-28  Herald & Review

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Spotsy Supervisors advertise a tax rate of 78.17  Fredericksburg Free Press

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Aaron Walton: Pioneering Diversity and Innovation in Advertising – A Riveting Legends & Leadership Conversation (Video)  MediaVillage

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Hackers Advertising New Version Of WarZone RAT On Hacking Forums  GBHackers

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New JCDecaux research underlines the power of airport advertising  The Moodie Davitt Report

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Attention beyond views for creative effectiveness  Kantar

Parliament adopts new transparency rules for political advertising - European Interest
Parliament adopts new transparency rules for political advertising  European Interest

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Legal Advertising – Public Notices – Sheriff's Sale 2-28-2024  New Pittsburgh Courier

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URiT Advertising Unveils New Slogan: 'Make America Proud Again  EIN News

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Warner Bros. Sales Miss as TV Advertising Continues to Fall  Bloomberg

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5 crucial insights from mobile leaders on privacy-first advertising  The Drum

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MAdtech Point: Data Clean Rooms as the curator in the digital advertising supply chain  Storyboard18

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PGA Tour signs up to Coalition for Responsible Sports Betting Advertising  EGR Global

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How Tom Burell made advertising with Black people, for Black people  WILL News - Illinois Public Media

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Ellen Ormesher and Kathryn Clare Join DeSmog to Investigate Advertising Industry  DeSmog

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The Pitch: Advertising and marketing news for 2.27.24  RichmondBizSense

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Madhive Launches Local CTV Market For Political Advertising  Next TV

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DoubleVerify Launches Pre-Bid 'Made for Advertising' (MFA) Tiered Categories for Elevated Brand Suitability  MarTech Series

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Madhive Launches Local CTV Marketplace For Political Advertising  TV Technology

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TransUnion and Samooha's Landmark Partnership: Pioneering Privacy-First Advertising Solutions  BNN Breaking

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PGA Tour Joins Coalition for Responsible Sports Betting Advertising  Covers

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Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore  Skift Travel News

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iQIYI's Mixed Financial Fortunes: Membership Stability, Advertising Growth, Content Revenue Dip  BNN Breaking

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Vizio's smart TV platform business keeps growing in Q4  StreamTV Insider

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Google: Apple rejected Microsoft Bing deal over quality worries  Search Engine Land

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CTV advertising in India set to witness 47 percent growth; hitting around $395 million by 2027  Storyboard18

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Grubhub sued by LA County for false advertising and unfair business practices  CBS News

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The marketer's moment: an essential guide to advertising measurement in 2024  The Drum

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What’s the future of advertising? Ask Sora  ETBrandEquity

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In-App Advertising Market Advancements Highlighted by Scope for Industry: Size, Share, Trends, Growth, and ...  WhaTech

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Walmart's latest fight with Amazon is digital advertising  Yahoo Finance

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Cineplex Digital Media Signs Digital Signage and Advertising Contract with Cominar in Quebec  Yahoo Finance

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Campaign Chemistry: The New York Times global chief advertising officer Joy Robins  Campaign US

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Looking to expand your online presence? Glenside Local can help you advertise  Glenside Local

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2024 is a huge year for political advertising. What does that mean for other advertisers?  Insider Intelligence

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Madhive Launches Local CTV Marketplace For Political Advertising  PR Web

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Who Said Display Is Dead? PubMatic Grows Banner Budgets By 9%  AdExchanger

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Councilor proposes unified design code for outdoor advertising in Bishkek  AKIpress

PGA Tour Named Coalition for Responsible Betting Ads Member - SBC Americas
PGA Tour Named Coalition for Responsible Betting Ads Member  SBC Americas

PGA TOUR JOINS COALITION FOR RESPONSIBLE SPORTS BETTING ADVERTISING - The Golf Wire
PGA TOUR JOINS COALITION FOR RESPONSIBLE SPORTS BETTING ADVERTISING  The Golf Wire

Missouri Treasurer faces scrutiny over state advertising on unregulated slot machines • Missouri Independent - Missouri Independent
Missouri Treasurer faces scrutiny over state advertising on unregulated slot machines • Missouri Independent  Missouri Independent

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Inuvo Now Provides Advertisers the Ability to Measure Performance of Netflix Ad Campaigns Across Programmatic ...  Yahoo Finance

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Meta's Ad Manager Glitch Causes Ad Prices to Soar  Business Insider

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Successful Ramadan advertising relies on authenticity and engaging storytelling  Campaign Middle East

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How the Pentagon Learned to Use Targeted Ads to Find Its Targets—and Vladimir Putin  WIRED

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Top Advertising Creative Says New RI Tourism Campaign Is Not Bad—It Is Worse  GoLocalProv

Amazon hints at post-cookie ad tech project called ID++ - Ad Age
Amazon hints at post-cookie ad tech project called ID++  Ad Age

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Australian Audio Advertising Soars: 90% Agencies Embrace, Streaming and Podcasts Lead 2024 Trends  BNN Breaking

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‘Celebration Tour’: Madonna Vows to Fight “False Advertising” Lawsuit / Removes Lut...  ThatGrapeJuice

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Rethinking Advertising Budgets: TV's Unmatched Impact Versus Out-of-Home Media  BNN Breaking

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GA4 updates Advertising workspace to simplify reporting  Search Engine Land

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Warner Bros. Discovery Q4 Hit By Soft Advertising, Strike Impact; “We Have An Attack Plan For 2024” – David Zaslav  Deadline

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Bloomberg Media, MG OMD, UM and Woo are 2023 Digiday Awards Europe winners  Digiday

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Bishkek chief architect complains about disorderly installation of advertisements and cameras by property owners ...  AKIpress

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Russia’s parliament approves bill banning advertising on websites of ‘foreign agents’  ThePrint

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Why Salomon wants its advertising to be more than just 'sports action porn'  The Drum

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Why Google Gave Advertisers Insight To Audit Ads 02/27/2024  MediaPost Communications

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Warner Bros. Touches All-Time Low on Ad Woes, Studio Weakness  Yahoo Finance

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Now is the time to be confident in the soft power of cultural relevance  Creativebrief

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AI is disrupting ads: here’s what Coach and Lil Nas X are doing with it  More About Advertising

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California governor launches ads to fight abortion travel bans  The Associated Press

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Creative Realities and IceBox Retail Media Network Partner to Revolutionize In-Store Advertising  Marketscreener.com

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