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Creating a Winning Logo


Creating a logo to get you noticed.

When you're branding a company with a name, a color scheme and a logo the logo is often not given enough care and attention. It should follow the chosen color scheme and reflect the business that your company is in. Too often, particularly on the WWW logos are seen as a way to show off the design talents of the author. To create a free logo I have created this easy to follow step by step guide.

Planning

Your logo should reflect the company it represents. Create a list of all the services or products the company supplies and try to find some common ground.

Sit down and choose the colors you will be using. This is best achieved by studying the corporate colors and maybe adding a few more shades of these colors. You should aim for a maximum of 12 but ideally you will want only one or two colors. Avoid very dark colors unless it is relevant to your company. If you send out a letter on headed notepaper to a client you will want your logo to jump off the desk at them to remind them who you are.

Remember that your design may have to be very small (a business card) or very large (the side of a van) so whatever you come up with must be scaleable. Try imagining your logo as a tiny image and then as a large image. If your using lettering will it must be readable at a very small size. Will the font appear correctly in a user browser on the internet?

Consider every place your logo might appear and work out what you will need to design for. A company that deals with older people does not to be bright and modern, something a little more sedate would be more appropriate.

Until you know the answers to all the questions above don't move on to the next section.

Creating

Keep it simple. Look at any major company in the world and see how simple their logos are. Nothing fancy for the experts so why should you have a fancy design?

Look at what the competion are doing. DO NOT COPY somebody else's work. Sometimes I get me best inspiration from studying other people ideas and coming up with a really original one based on a concept they have used. As long as it's not a copy of somebody else's work your not infringing copyright.

A tip for doing this is to use Googles Image Search. Type in some key word and select the image search with the word logo. For example if you were selling cars search for "cars + logo". You will be presented with a selection of rival logos for other sites.

Use this to see what works and what does not. You will be drawn to the good designs and you will recognise what represents a company that sells cars. This search brings up the Alpha Romeo logo in the first few entries. This logo is slightly more complicated than you will want but works perfectly for a company producing cars.

Now start sketching some designs on paper. Keep all of the designs you make to hand as you never know when you might decide that the picture you drew before could be the one. When you have an idea don't over develop it. You should aim to have at least 15 to 20 rough ideas before choosing 2 or 3 to work on further.

Developing

When you have chosen your two or three best ideas ask some friends what they think. Use your friends and family to test your logo. Everybody loves to give their opinion on everything so use that to your own advantage. Listen to what people have to say about your designs and you may learn something. Little things that you have not seen can be very obvious to someone that has never seen it before. Take a note of all the comments and go back to the drawing board. Look over what was said about every design and then, based on your own feelings and the comments you have collected, decide which idea you are going to develop more.

Create a slightly more refined drawing, or if you have some computer skills, make up an approximate design using a graphics program (don't worry if you can't do this as the next step will take care of that anyway.)

Unless you're either a graphic designer or a printer, employ a professional to finish the work to a high standard. Your logo will appear on every bit of literature your company will ever produce and if it does not look professional then you don't look professional. You will have saved a lot of money by developing the logo yourself so it is now time to ask a professional to finish the work.

Well done. You have just created an effective and attractive logo for your company. Be proud of your work and display it everywhere.

About The Author

Philip Gillespie is a proffesional website designer and graphic artist. His works include www.echo-art.com, www.thekimberleyinn.com, www.yellowsands.com and www.integratedbodytherapy.com. Please contact for any further information or help.

[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Sun. December / 10 / 2023

Digital advertising is still far too murky - Financial Times
Digital advertising is still far too murky  Financial Times

Ranked: The Top TV Advertising Spenders in 2023 - Visual Capitalist
Ranked: The Top TV Advertising Spenders in 2023  Visual Capitalist

Tesla defends 'Autopilot' and 'FSD' names in false advertising case - TESLARATI
Tesla defends 'Autopilot' and 'FSD' names in false advertising case  TESLARATI

How Much Amazon Advertising's Salaries Are in 2023 - Business Insider
How Much Amazon Advertising's Salaries Are in 2023  Business Insider

Shohei Ohtani Notes: Advertising Revenue, 40-Man Roster Move - MLB Trade Rumors
Shohei Ohtani Notes: Advertising Revenue, 40-Man Roster Move  MLB Trade Rumors

Disney: Elon Musk calls for boss to be fired over ad spat - BBC.com
Disney: Elon Musk calls for boss to be fired over ad spat  BBC.com

As X Advertisers Flee, We'll Remember 2023 as the Year Elon Tore Twitter Apart - Bloomberg
As X Advertisers Flee, We'll Remember 2023 as the Year Elon Tore Twitter Apart  Bloomberg

Elon Musk Calls for Disney CEO Bob Iger's Resignation Amid Advertising Dispute - The Daily Beast
Elon Musk Calls for Disney CEO Bob Iger's Resignation Amid Advertising Dispute  The Daily Beast

'It ought to be illegal' for companies to mass boycott advertising on X: South Carolina Treasurer - CNBC
'It ought to be illegal' for companies to mass boycott advertising on X: South Carolina Treasurer  CNBC

Elon Musk restores X account of conspiracy theorist Alex Jones - Euronews
Elon Musk restores X account of conspiracy theorist Alex Jones  Euronews

The Key to Successful Advertising - Practical Ecommerce
The Key to Successful Advertising  Practical Ecommerce

Transit Advertising: An Effective OOH Strategy - MarketingProfs.com
Transit Advertising: An Effective OOH Strategy  MarketingProfs.com

Local author offers unique book cover advertising - Foothills Sun Gazette
Local author offers unique book cover advertising  Foothills Sun Gazette

Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts | News - Campaign Asia
Step beyond tokenism when advertising for people with disabilities and the LGBTQ+ community: Experts | News  Campaign Asia

Denver Council OKs advertising proposed 2024 budget | Community News | lancasteronline.com - LNP | LancasterOnline
Denver Council OKs advertising proposed 2024 budget | Community News | lancasteronline.com  LNP | LancasterOnline

Advocacy Groups Urge Federal Intervention in Medicaid/Medicare Advertising Targeting Vulnerable Populations - CT News Junkie
Advocacy Groups Urge Federal Intervention in Medicaid/Medicare Advertising Targeting Vulnerable Populations  CT News Junkie

Advertising boycott at the platform formerly known as Twitter grows by the day - NPR
Advertising boycott at the platform formerly known as Twitter grows by the day  NPR

Sustainable businesses explain 'greenwashing' and how to avoid it while shopping - WZZM13.com
Sustainable businesses explain 'greenwashing' and how to avoid it while shopping  WZZM13.com

Elon Musk And The Vulgarity Heard Around The Advertising World - Forbes
Elon Musk And The Vulgarity Heard Around The Advertising World  Forbes

Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics - AdExchanger
Boost Your ROI With CTV And OTT Advertising: Five Proven Tactics  AdExchanger

Opinion: A thriving education system needs no advertising budget - Kennebec Journal and Morning Sentinel
Opinion: A thriving education system needs no advertising budget  Kennebec Journal and Morning Sentinel

U.S. political ad market projected to reach record $16 billion in 2024 - Axios
U.S. political ad market projected to reach record $16 billion in 2024  Axios

TikTok, gaming, and AI will define the advertising landscape in 2024, report says - Marketing Brew
TikTok, gaming, and AI will define the advertising landscape in 2024, report says  Marketing Brew

Amazon and IPG Mediabrands strike a three-year video advertising deal - Insider Intelligence
Amazon and IPG Mediabrands strike a three-year video advertising deal  Insider Intelligence

Minneapolis artist and advertising entrepreneur Miranda Moss dies at 81 - Star Tribune
Minneapolis artist and advertising entrepreneur Miranda Moss dies at 81  Star Tribune

Serena Williams and Alexis Cohanian Storm Miami In Foundation Series Cybertruck: See - Tesla Doesn't Need to Advertise! - Torque News
Serena Williams and Alexis Cohanian Storm Miami In Foundation Series Cybertruck: See - Tesla Doesn't Need to Advertise!  Torque News

With Concerns About Brand Safety, More Advertisers Have Left X - Forbes
With Concerns About Brand Safety, More Advertisers Have Left X  Forbes

Advertiser backlash may pose mortal threat to Elon Musk's X - NPR
Advertiser backlash may pose mortal threat to Elon Musk's X  NPR

Kevani expands LA digital signage advertising fleet with South Bay Pairing - Digital Signage Today
Kevani expands LA digital signage advertising fleet with South Bay Pairing  Digital Signage Today

Future of TV Briefing: How TV and streaming advertising's programmatic deal model is being updated - Digiday
Future of TV Briefing: How TV and streaming advertising's programmatic deal model is being updated  Digiday

Advertising on X right now might not be all bad – for some - Digiday
Advertising on X right now might not be all bad – for some  Digiday

X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands - WSJ - The Wall Street Journal
X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands - WSJ  The Wall Street Journal

Morning Brew welcomes Sara Badler as chief commercial officer, advertising - Editor And Publisher Magazine
Morning Brew welcomes Sara Badler as chief commercial officer, advertising  Editor And Publisher Magazine

EDPB publishes urgent binding decision to ban Meta's behavioral advertising across EEA - International Association of Privacy Professionals
EDPB publishes urgent binding decision to ban Meta's behavioral advertising across EEA  International Association of Privacy Professionals

Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue - Digiday
Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue  Digiday

IAB on the Hill: Advocating for Digital Advertising to Policymakers - IAB
IAB on the Hill: Advocating for Digital Advertising to Policymakers  IAB

Draftkings facing class action lawsuit over sign-on bonus advertising - NBC10 Boston
Draftkings facing class action lawsuit over sign-on bonus advertising  NBC10 Boston

Digital Out-of-Home vs. Traditional Advertising — Which is Best for You? - Entrepreneur
Digital Out-of-Home vs. Traditional Advertising — Which is Best for You?  Entrepreneur

Why Print Journal Advertising Is Still Essential To Omnichannel Healthcare Marketing - The Drum
Why Print Journal Advertising Is Still Essential To Omnichannel Healthcare Marketing  The Drum

Judge plans to rule in cannabis advertising case by year's end - Arkansas Times
Judge plans to rule in cannabis advertising case by year's end  Arkansas Times

Musk Urges Firing of Disney CEO Bob Iger Amid Advertising Controversy - RetailWire
Musk Urges Firing of Disney CEO Bob Iger Amid Advertising Controversy  RetailWire

Google Updating Cryptocurrency Advertising Policy For 2024 - Search Engine Journal
Google Updating Cryptocurrency Advertising Policy For 2024  Search Engine Journal

Lamar Advertising billboards show solidarity with snubbed FSU Seminoles - Tallahassee Democrat
Lamar Advertising billboards show solidarity with snubbed FSU Seminoles  Tallahassee Democrat

Musk told advertisers to ‘go f‑‑‑ yourself’ and stop spending on X. They might do just that. - The Hill
Musk told advertisers to ‘go f‑‑‑ yourself’ and stop spending on X. They might do just that.  The Hill

Social media platform X added 10 million new users in December, CEO says - Al Jazeera English
Social media platform X added 10 million new users in December, CEO says  Al Jazeera English

Google lets advertisers opt out of Search Partner Network amid Adalytics claims - MarTech
Google lets advertisers opt out of Search Partner Network amid Adalytics claims  MarTech

Waymark in Detroit Working to Automate TV Advertising Process - DBusiness
Waymark in Detroit Working to Automate TV Advertising Process  DBusiness

Our Political Advertising Policy for 2024 Primary and General Election - canadianrecord.com
Our Political Advertising Policy for 2024 Primary and General Election  canadianrecord.com

Nextdoor Launches Self-Service Portal for Advertisers - PYMNTS.com
Nextdoor Launches Self-Service Portal for Advertisers  PYMNTS.com

Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending - The Wall Street Journal
Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending  The Wall Street Journal

Elon Musk's attitude problem is the biggest issue for advertisers - Business Insider
Elon Musk's attitude problem is the biggest issue for advertisers  Business Insider

Walmart says it is not advertising on social platform X - Reuters
Walmart says it is not advertising on social platform X  Reuters

Federal government begins advertising new cyber rotation program - FedScoop
Federal government begins advertising new cyber rotation program  FedScoop

IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video 12/08/2023 - MediaPost Communications
IPG Mediabrands Strikes Advertising Deal With Amazon Prime Video 12/08/2023  MediaPost Communications

Walmart says it has stopped advertising on Elon Musk's X platform - CBS News
Walmart says it has stopped advertising on Elon Musk's X platform  CBS News

PC opposition leader critical of Liberals for advertising successes during cost-of-living crisis - CBC.ca
PC opposition leader critical of Liberals for advertising successes during cost-of-living crisis  CBC.ca

Air France, Lufthansa and Etihad ads banned for misleading claims - The Guardian
Air France, Lufthansa and Etihad ads banned for misleading claims  The Guardian

Podcast Companies Begin to Advertise Like Hollywood Studios - The Wall Street Journal
Podcast Companies Begin to Advertise Like Hollywood Studios  The Wall Street Journal

Advertising Trends to Watch in 2024 - Insider Intelligence
Advertising Trends to Watch in 2024  Insider Intelligence

Advertising & Marketing Tips Archives - Home Textiles Today
Advertising & Marketing Tips Archives  Home Textiles Today

Advertising Is Dead. Long Live Advertising. - WSJ - The Wall Street Journal
Advertising Is Dead. Long Live Advertising. - WSJ  The Wall Street Journal

Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report - Adweek
Exclusive: Google Lets Advertisers Opt Out of Search Partner Network on All Campaigns Following Adalytics Report  Adweek

This Year Next Year: 2023 Global End-of-Year Advertising Forecast - GroupM
This Year Next Year: 2023 Global End-of-Year Advertising Forecast  GroupM

Gong Yoo: Gong Yoo and IU named 2023's favourite advertising models: Report - Times of India - IndiaTimes
Gong Yoo: Gong Yoo and IU named 2023's favourite advertising models: Report - Times of India  IndiaTimes

Advertising Vehicles Announces Strategic Growth Initiatives under New Vice President Ted Cain - PR Newswire
Advertising Vehicles Announces Strategic Growth Initiatives under New Vice President Ted Cain  PR Newswire

Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform - Forbes
Walmart Stops Advertising On X—The Latest Company To Pull Ads Off The Platform  Forbes

Amazon Inks Deal With IPG Mediabrands as It Spools Up Video Ad Business - Hollywood Reporter
Amazon Inks Deal With IPG Mediabrands as It Spools Up Video Ad Business  Hollywood Reporter

Walmart Stops Ads on X, Joining the Advertising Exit - The Wall Street Journal
Walmart Stops Ads on X, Joining the Advertising Exit  The Wall Street Journal

US advertising employment reaches a new record high - Ad Age
US advertising employment reaches a new record high  Ad Age

Morning Brew hires Sara Badler as chief commercial officer, advertising - Axios
Morning Brew hires Sara Badler as chief commercial officer, advertising  Axios

Marketers & Influencers Optimistic About AI’s Impact On Advertising, New Study Suggests - The Drum
Marketers & Influencers Optimistic About AI’s Impact On Advertising, New Study Suggests  The Drum

Political Advertising Expected to Reach Whopping $16 Billion in 2024: Report - The Messenger
Political Advertising Expected to Reach Whopping $16 Billion in 2024: Report  The Messenger

The Washington Post Will Pause Its Advertising on X - Washingtonian
The Washington Post Will Pause Its Advertising on X  Washingtonian

How Much do Small Businesses Spend on Advertising? - Small Business Trends
How Much do Small Businesses Spend on Advertising?  Small Business Trends

UK advertising authority bans airline adverts over “greenwashing” - Airport Technology
UK advertising authority bans airline adverts over “greenwashing”  Airport Technology

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear - AdExchanger
In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear  AdExchanger

Elon Musk slams Bob Iger over Disney advertising next to child exploitation material - TweakTown
Elon Musk slams Bob Iger over Disney advertising next to child exploitation material  TweakTown

Advertising foods high in fat, sugar or salt (HFSS) - Lewis Silkin
Advertising foods high in fat, sugar or salt (HFSS)  Lewis Silkin

Tata Play to introduce targeted advertisements on linear TV | Mint - Mint
Tata Play to introduce targeted advertisements on linear TV | Mint  Mint

Major advertisers flee X, deepening crisis at Elon Musk’s social media site - CNN
Major advertisers flee X, deepening crisis at Elon Musk’s social media site  CNN

Carol Williams, advertising powerhouse - KTVU FOX 2 San Francisco
Carol Williams, advertising powerhouse  KTVU FOX 2 San Francisco

X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out - The New York Times
X May Lose Up to $75 Million in Revenue as More Advertisers Pull Out  The New York Times

Digital advertising is still far too murky - The Manila Times
Digital advertising is still far too murky  The Manila Times

2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights - Search Engine Journal
2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights  Search Engine Journal

Advertisers Say They Do Not Plan to Return to X After Musk's Comments - The New York Times
Advertisers Say They Do Not Plan to Return to X After Musk's Comments  The New York Times

New Hampshire newspaper publisher found guilty of political advertisement omissions - NewsCenterMaine.com WCSH-WLBZ
New Hampshire newspaper publisher found guilty of political advertisement omissions  NewsCenterMaine.com WCSH-WLBZ

Is This a Real Poster Advertising a 'Die Hard' Reboot Starring John Krasinski? - Snopes.com
Is This a Real Poster Advertising a 'Die Hard' Reboot Starring John Krasinski?  Snopes.com

Celebs starting ad agencies, directing ads: 2023 year in review - Ad Age
Celebs starting ad agencies, directing ads: 2023 year in review  Ad Age

Meta Faces Lawsuit From Spanish Media Over Advertising Practices - The Wall Street Journal
Meta Faces Lawsuit From Spanish Media Over Advertising Practices  The Wall Street Journal

Blending Experiences With Advertising, Lululemon Continues To Gain Share 12/11/2023 - MediaPost Communications
Blending Experiences With Advertising, Lululemon Continues To Gain Share 12/11/2023  MediaPost Communications

Mobile Advertising Definition, Types, and Examples - Investopedia
Mobile Advertising Definition, Types, and Examples  Investopedia

What do hotel guests really want in 2024? You might be surprised. - USA TODAY
What do hotel guests really want in 2024? You might be surprised.  USA TODAY

Local New Hampshire newspaper publisher found guilty of political advertisement omissions - Editor And Publisher Magazine
Local New Hampshire newspaper publisher found guilty of political advertisement omissions  Editor And Publisher Magazine

WWE Advertising AJ Styles For December 8th Episode Of SmackDown ‘Tribute To The Troops’ - Wrestling Headlines
WWE Advertising AJ Styles For December 8th Episode Of SmackDown ‘Tribute To The Troops’  Wrestling Headlines

X owner Elon Musk goes on a new rant against Bob Iger as Disney's advertising and content boycott of the platform ... - wdwmagic.com
X owner Elon Musk goes on a new rant against Bob Iger as Disney's advertising and content boycott of the platform ...  wdwmagic.com

Google advertisers can now opt out of Search Network - Search Engine Land
Google advertisers can now opt out of Search Network  Search Engine Land

Native Advertising Examples: 5 of the Best (and Worst) - WordStream
Native Advertising Examples: 5 of the Best (and Worst)  WordStream

Leading News Outlets Are Doing the Fossil Fuel Industry's Greenwashing - The Intercept
Leading News Outlets Are Doing the Fossil Fuel Industry's Greenwashing  The Intercept

Walmart joins growing list of companies to suspend advertising on Elon Musk's X - Business Insider
Walmart joins growing list of companies to suspend advertising on Elon Musk's X  Business Insider

Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor - Digiday
Google's 2024 cookie deprecation deadline is still on, says vp of global advertising Dan Taylor  Digiday

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