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Cable Ads 5 Bucks!


Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.

On the Mary Tyler Moore Show in the 1960's, most of the people shortened her name from "Mary" to "Mare". We, as a group, have a tendency to find the short cut, giving nick name to names that could stand on their own. Mary didn't need to be any shorter, but it was cute to cut it down. Many Margarets are called Peggy, figure that one out. And many if not most John's are called Jack.

It is little surprise that Cable became the shortened name for Community Antenna Television, CATV. In the days of CATV, local commercial inserts were not available.

Community Antenna Television, CATV originated as a service to those who lived in an area where TV was impossible to see. I visited the home of a friend's mother in the mountains of North Carolina several decades ago. With a tall antenna and booster amplifiers, the best she could do was a fuzzy picture on ONE channel. Legends abound about who had the first community antenna. Most research says the first official CATV company began charging a fee to hook up in 1948. In those days CATV was no more than one big antenna tower on a high hill (or mountain) with a Cable running down the side and two or more homes connected.

In 1972, Charles Dolan and Gerald Levin of Sterling Manhattan Cable launched the nation's first pay­TV network, Home Box Office (HBO). Cable became more than an antenna for local stations. Cable became a major player.

Today, most Cable companies have the ability to INSERT your commercial into many of the Cable networks. The networks don't stop the show with a black screen for local commercials, instead they fill the space with ads that sell something (exercise machines, fancy knives, or something from Ron Popeil). "..order now and we'll make the 4th payment for you!"

Local Cable commercial insertions are available 15 (or more) major networks and the list grows every month. Local advertisers can no longer afford to ignore the marketing potential, and lost cost, available through the use of Cable advertising.

Most offer a package that will put your commercial into a mix of Cable network programs at all hours of the day for as little as $5 per commercial. Yup, $5 for a commercial on ESPN, CNN Headline News or the Discovery Channel. The premium channels (those that cost extra above the standard cable package, HBO, Showtime etc.) do not allow commercials to be inserted

The Cable people sell very large packages with hundreds of commercials, splattered over all the networks allowing insertions. You have no control over where, when, or what channel your ad will appear. As a result, you get hundreds for a low price.

You can see why this is so by working the math. Ask the Cable TV salesman how many channels he has on his system, and how many homes are connected. Then ask how many channels will have your commercials.

If there are 10,000 homes connected and the system has 25 channels and your ads will be inserted into 5 channels you will need a lot of ads to reach even a small percentage of the people. Ads are inserted into news and sports channels and entertainment and super station channels. Computers do it automatically, so the Cable company doesn't have to have people on the job 24 hours a day to run your commercial. Cable companies can insert one or one thousand commercials with a few keystrokes and with thousands of slots every day, they have no problem selling you a bunch for little money.

The major drawback of advertising on Cable is the amateurish way most Cable commercials are produced. Because of the low price for the ads, Cable companies often produce commercials with a tech school graduate and a mini cam.

Don't expect award winning commercials for five bucks. Some charge extra to produce your commercial, some offer it as a part of the package. Take a look at what they have done for others. Ask to see a demo reel. If you don't like what you see, consider hiring your own crew to do it your way.

One way or another you will have to pay some extra to get a good commercial. Make one that will last for some time. After all it will take a long time for it to show up in all the prime slots on all the insert networks.

Professionally produced commercials can cost over $5,000 for 30 seconds and may take as long as a week for initial taping, longer for final editing.

This cost can be reduced if you perform the creative function and write your own commercials as well as furnishing talent for the ads. Some frugal advertisers have been able to hold production costs to as little as $200 per ad.

As with all commercials, make sure your name and what you do is at the beginning, at least in the middle and at the end. Phone number is not as important as name. You don't watch TV with a pad and pencil to write down phone numbers and neither does anyone else. Get them to remember your company. Cook up a slogan.

Avoid the trap of being talked into standing in front of store and doing the ad yourself. Most Cable sales reps will trot this out first thing. Ego sells! Your friends may mention it, but it will not sell as well as a commercial featuring what you can do for those viewing at home. Remember, advertising is not about YOU, it's about THEM. Value and benefits, value and benefits, not, "look at me and my kids".

Cable can be an effective part of your local advertising mix at a very reasonable price.

For more about advertising get my article "What the Newspaper Won't Tell You" MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Tue. May / 24 / 2022

Video Advertising Archives - Search Engine Journal
Video Advertising Archives  Search Engine Journal

Advertising to Gen Z? Personalize it - Smartbrief
Advertising to Gen Z? Personalize it  Smartbrief

Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need? - AdExchanger
Podcast Advertising Has Come A Long Way, But Is It Delivering What Marketers Need?  AdExchanger

FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews - Federal Trade Commission News
FTC Proposes to Strengthen Advertising Guidelines Against Fake and Manipulated Reviews  Federal Trade Commission News

Fayetteville Advertising and Promotion Commission OKs director of downtown initiatives position, allocates $100,000 to effort - Arkansas Online
Fayetteville Advertising and Promotion Commission OKs director of downtown initiatives position, allocates $100,000 to effort  Arkansas Online

Advertising Trends from Top DTC Brands in 2022 - Practical Ecommerce
Advertising Trends from Top DTC Brands in 2022  Practical Ecommerce

Digital advertising stocks in play after SNAP sells off - Seeking Alpha
Digital advertising stocks in play after SNAP sells off  Seeking Alpha

Digital Video Advertising Gives Framework for CTV: MiQ's Moe Chughtai – Beet.TV - BeetTV
Digital Video Advertising Gives Framework for CTV: MiQ's Moe Chughtai – Beet.TV  BeetTV

Forget Subscribers. Now It's All About Advertising - TV News Check - TV News Check
Forget Subscribers. Now It's All About Advertising - TV News Check  TV News Check

Advertising in the Metaverse - Fenwick & West LLP
Advertising in the Metaverse  Fenwick & West LLP

Insights on the Programmatic Display Advertising Global Market to 2027 - Players Include Adobe, Alibaba, Amazon and Media Math - ResearchAndMarkets.com - Yahoo Finance
Insights on the Programmatic Display Advertising Global Market to 2027 - Players Include Adobe, Alibaba, Amazon and Media Math - ResearchAndMarkets.com  Yahoo Finance

What if Elon Musk ditches Twitter advertising? - Smartbrief
What if Elon Musk ditches Twitter advertising?  Smartbrief

US senators target Big Tech's digital advertising machine with new legislation - CNN
US senators target Big Tech's digital advertising machine with new legislation  CNN

US TikTok Advertising 2022 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
US TikTok Advertising 2022 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Upfront sports marketplace plays a major advertising role for Fox, other networks - Sports Business Journal
Upfront sports marketplace plays a major advertising role for Fox, other networks  Sports Business Journal

Why advertising will never die - Marketing Week
Why advertising will never die  Marketing Week

VFX Industry Veteran Tony Robins Joins Harbor as Managing Director of Advertising - Below the Line | Below the Line - Below the Line
VFX Industry Veteran Tony Robins Joins Harbor as Managing Director of Advertising - Below the Line | Below the Line  Below the Line

Save the date: FTC to host “Protecting Kids from Stealth Advertising in Digital Media” - Federal Trade Commission News
Save the date: FTC to host “Protecting Kids from Stealth Advertising in Digital Media”  Federal Trade Commission News

Evite Is Exiting the Advertising Business - Business Insider
Evite Is Exiting the Advertising Business  Business Insider

Advertising RPM doubles at CentralNic - Domain Name Wire
Advertising RPM doubles at CentralNic  Domain Name Wire

Greenpeace boat protest: 'Fossil fuel advertising will put Venice under water' - Greenpeace International
Greenpeace boat protest: 'Fossil fuel advertising will put Venice under water'  Greenpeace International

Elections, social media advertising & you: Facebook, Instagram to disclose targeting data - WRAL TechWire
Elections, social media advertising & you: Facebook, Instagram to disclose targeting data  WRAL TechWire

'Surfboard' advertising forces stockbrokers to step up game - The Australian Financial Review
'Surfboard' advertising forces stockbrokers to step up game  The Australian Financial Review

ERP Software for Advertising Agencies Market Trend, Demands, Size, Share and Key Players – Deskera, Softdoit, Orcale, Fitnet Manager, Swk Technologies – The Daily Vale - The Daily Vale
ERP Software for Advertising Agencies Market Trend, Demands, Size, Share and Key Players – Deskera, Softdoit, Orcale, Fitnet Manager, Swk Technologies – The Daily Vale  The Daily Vale

How Much Are You Really Saving With Metasearch Advertising? | By Thomas McDermott - Hospitality Net
How Much Are You Really Saving With Metasearch Advertising? | By Thomas McDermott  Hospitality Net

APCON introduces new advertising guidelines, vows crackdown on defaulters - Punch Newspapers
APCON introduces new advertising guidelines, vows crackdown on defaulters  Punch Newspapers

Advertising and marketing veteran Anant Rangaswami passes away - Exchange4Media
Advertising and marketing veteran Anant Rangaswami passes away  Exchange4Media

Why Marketers Are Returning to Traditional Advertising - HBR.org Daily
Why Marketers Are Returning to Traditional Advertising  HBR.org Daily

Global Internet Advertising Market 2022 by Major Players List: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc.. – The Daily Vale - The Daily Vale
Global Internet Advertising Market 2022 by Major Players List: Alphabet, Facebook, Baidu, Yahoo! Inc, Microsoft, etc.. – The Daily Vale  The Daily Vale

KidGlov Advertising Agency Podcast Hosts Bill Black, Chief Marketing Officer of Scooter's Coffee - Digital Journal
KidGlov Advertising Agency Podcast Hosts Bill Black, Chief Marketing Officer of Scooter's Coffee  Digital Journal

Elizabeth line to add over 300 new advertising sites to London - ianVisits
Elizabeth line to add over 300 new advertising sites to London  ianVisits

Forget Fast Food Advertising Lawsuit the Fries Are the Problem - ksisradio.com
Forget Fast Food Advertising Lawsuit the Fries Are the Problem  ksisradio.com

2 Top Advertising Tech Stocks to Buy Right Now - The Motley Fool
2 Top Advertising Tech Stocks to Buy Right Now  The Motley Fool

Bread False Advertising Claims Partially Underbaked, Judge Says - Law Street Media
Bread False Advertising Claims Partially Underbaked, Judge Says  Law Street Media

Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit - Tubefilter
Logan Paul and KSI are getting some Prime advertising space on the NASCAR circuit  Tubefilter

Digital OOH Advertising Market Size And Outlook 2022-2029| Key Players – Jcdecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – The Daily Vale - The Daily Vale
Digital OOH Advertising Market Size And Outlook 2022-2029| Key Players – Jcdecaux, Clear Channel Outdoor Holdings Inc., Lama Advertising Company, Outfront Media, Daktronics – The Daily Vale  The Daily Vale

Meet the Notable Leaders in Advertising, Marketing and PR - Crain's New York Business
Meet the Notable Leaders in Advertising, Marketing and PR  Crain's New York Business

Digital Advertising Platforms Market Upcoming Trends, Segmented by Type, Application, End-User and Region -Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft, Twitter, Yahoo – The Daily Vale - The Daily Vale
Digital Advertising Platforms Market Upcoming Trends, Segmented by Type, Application, End-User and Region -Amazon, Aol, Baidu, Facebook, Google, IAC, Linkedin, Microsoft, Twitter, Yahoo – The Daily Vale  The Daily Vale

Advertising Management Platform Market – A Comprehensive Study by Key Players:Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Mari - The Daily Vale
Advertising Management Platform Market – A Comprehensive Study by Key Players:Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Mixpo, Bannersnack, Bonzai, Mari  The Daily Vale

Digital Display Advertising Market Size And Outlook 2022-2029| Key Players – Socialhi5, Reportgarden, Digital Business Development Ltd, Lead To Conversion, Sevenatoms Inc – The Daily Vale - The Daily Vale
Digital Display Advertising Market Size And Outlook 2022-2029| Key Players – Socialhi5, Reportgarden, Digital Business Development Ltd, Lead To Conversion, Sevenatoms Inc – The Daily Vale  The Daily Vale

Outdoors Advertising Market 2022 to Register Incredible Developments – Titan Outdoor, IZ-ON Media, Fairway Outdoor Advertising, Daktronics, Eye Airports, etc – The Daily Vale - The Daily Vale
Outdoors Advertising Market 2022 to Register Incredible Developments – Titan Outdoor, IZ-ON Media, Fairway Outdoor Advertising, Daktronics, Eye Airports, etc – The Daily Vale  The Daily Vale

Television Advertising (TV Commercial ) Market Size And Forecast | CBS, Comcast, News, Viacom, Fisher Communication, Comcast, Cox Communications, Gray Television, LiveRail, Sinclair Broadcast Group – The Daily Vale - The Daily Vale
Television Advertising (TV Commercial ) Market Size And Forecast | CBS, Comcast, News, Viacom, Fisher Communication, Comcast, Cox Communications, Gray Television, LiveRail, Sinclair Broadcast Group – The Daily Vale  The Daily Vale

Cross Platform and Mobile Advertising Market Grows Significantly by 2022 -2028 | SAP SE, Facebook Inc, Alphabet Inc, AOL, Millenial Media, etc – The Daily Vale - The Daily Vale
Cross Platform and Mobile Advertising Market Grows Significantly by 2022 -2028 | SAP SE, Facebook Inc, Alphabet Inc, AOL, Millenial Media, etc – The Daily Vale  The Daily Vale

Advertising: A Slow-Fast Evolution - Forbes
Advertising: A Slow-Fast Evolution  Forbes

Healthcare Advertising Market 2022 key developmental strategies implemented by the key players:Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc., Eli Lilly and Company, Novartis AG, Sanofi, AstraZeneca, F. Hoff - The Daily Vale
Healthcare Advertising Market 2022 key developmental strategies implemented by the key players:Johnson & Johnson Services, Inc., Pfizer Inc., Merck & Co., Inc., GlaxoSmithKline plc., Eli Lilly and Company, Novartis AG, Sanofi, AstraZeneca, F. Hoff  The Daily Vale

How to use your music site to generate advertising revenue - Music In Africa
How to use your music site to generate advertising revenue  Music In Africa

Advertising in the Era of the Great Reprioritisation - PerformanceIN
Advertising in the Era of the Great Reprioritisation  PerformanceIN

Print Advertising Distribution Market would Register a Healthy Growth of USD 49.93 billion by 2027 :Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, RR Donnelley, Axel Springer, Pearson PLC, Sensory Interactive, Valassis, Soft signage, - The Daily Vale
Print Advertising Distribution Market would Register a Healthy Growth of USD 49.93 billion by 2027 :Canon Solutions America, DGI USA, Gannett Company Inc., Valassis, RR Donnelley, Axel Springer, Pearson PLC, Sensory Interactive, Valassis, Soft signage,  The Daily Vale

Interactive Advertising Market Grows Significantly by 2022 -2028 | Deutsch, Wieden+Kennedy, Stern & Partners, Droga5, Crispin Porter + Bogusky, etc – The Daily Vale - The Daily Vale
Interactive Advertising Market Grows Significantly by 2022 -2028 | Deutsch, Wieden+Kennedy, Stern & Partners, Droga5, Crispin Porter + Bogusky, etc – The Daily Vale  The Daily Vale

Programmatic Native Advertising Platform Market to Witness Huge Growth by 2029 -SmartyAds, Earnify, StackAdapt, my6sense, Outbrain.com, Ligatus, The Trade Desk, PowerLinks, AdMaxim, Facebook Audience Network, Powerlinks, Taboola – The Daily Val - The Daily Vale
Programmatic Native Advertising Platform Market to Witness Huge Growth by 2029 -SmartyAds, Earnify, StackAdapt, my6sense, Outbrain.com, Ligatus, The Trade Desk, PowerLinks, AdMaxim, Facebook Audience Network, Powerlinks, Taboola – The Daily Val  The Daily Vale

Traditional Advertising Agency Services Market Biggest Innovation with Top Key Players -Epsilon, MullenLowe, Televerde, COX Media, MDC Partners, 360I, Fuse, WPP, WPP, Fred & Farid Group, Saatchi & Saatchi, Sensis, VML, 451 Agency, Wieden - The Daily Vale
Traditional Advertising Agency Services Market Biggest Innovation with Top Key Players -Epsilon, MullenLowe, Televerde, COX Media, MDC Partners, 360I, Fuse, WPP, WPP, Fred & Farid Group, Saatchi & Saatchi, Sensis, VML, 451 Agency, Wieden  The Daily Vale

Where is the food industry advertising for machine-learning jobs? - just-food.com
Where is the food industry advertising for machine-learning jobs?  just-food.com

Aerial Advertising Market – A Comprehensive Study by Key Players:Air Amelia, Aerial Advertising, High Exposure, Ad Airlines, Aerial Opportunities, Airsign, Paramount Air Service, AERIAL BEACON, Arnold Aerial, Van Wagner Aerial, Skywords Aerial Services, - The Daily Vale
Aerial Advertising Market – A Comprehensive Study by Key Players:Air Amelia, Aerial Advertising, High Exposure, Ad Airlines, Aerial Opportunities, Airsign, Paramount Air Service, AERIAL BEACON, Arnold Aerial, Van Wagner Aerial, Skywords Aerial Services,  The Daily Vale

Social Advertising & Social Media Market Biggest Innovation with Top Key Players -Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo, Tencent, LINE, Kakao Talk, MoMo, Microsoft – The Daily Vale - The Daily Vale
Social Advertising & Social Media Market Biggest Innovation with Top Key Players -Facebook, LinkedIn, Google Edition, Twitter, Instagram, Snapchat, WeiBo, Tencent, LINE, Kakao Talk, MoMo, Microsoft – The Daily Vale  The Daily Vale

Location Based Advertising Market Upcoming Trends, Segmented by Type, Application, End-User and Region -Facebook Inc., AdMoove, Proximus Mobility, LLC., Foursquare, Emodo (Placecast), Google, Telenity, GroundTruth, Near Pte Ltd, IBM, Scanbuy, YO - The Daily Vale
Location Based Advertising Market Upcoming Trends, Segmented by Type, Application, End-User and Region -Facebook Inc., AdMoove, Proximus Mobility, LLC., Foursquare, Emodo (Placecast), Google, Telenity, GroundTruth, Near Pte Ltd, IBM, Scanbuy, YO  The Daily Vale

Wicked Campers’ explicit advertising returns after 3-year hiatus - Mumbrella
Wicked Campers’ explicit advertising returns after 3-year hiatus  Mumbrella

Why advertising won the streaming wars - Fast Company
Why advertising won the streaming wars  Fast Company

Traditional Advertising Service Market demand and future scope with Russia-Ukraine Crisis Impact Analysis –Epsilon Data Management, FRED & FARID, TOAD, BBDO, DDB Worldwide, Televerde, Goodby Silverstein & Partners, Cox Media, 360i, Fu - The Daily Vale
Traditional Advertising Service Market demand and future scope with Russia-Ukraine Crisis Impact Analysis –Epsilon Data Management, FRED & FARID, TOAD, BBDO, DDB Worldwide, Televerde, Goodby Silverstein & Partners, Cox Media, 360i, Fu  The Daily Vale

Protecting Depositors by Enforcing Proper Advertising of FDIC Insurance - JD Supra
Protecting Depositors by Enforcing Proper Advertising of FDIC Insurance  JD Supra

Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report - World Health Organization
Reducing the harm from alcohol – by regulating cross-border alcohol marketing, advertising and promotion: a technical report  World Health Organization

FAW-VW Audi Says Sorry, Pulls Video After 'Unbelievable' Advertising Blunder - Yicai Global
FAW-VW Audi Says Sorry, Pulls Video After 'Unbelievable' Advertising Blunder  Yicai Global

Google Shares Sneak Peek At New Advertising Features - Search Engine Journal
Google Shares Sneak Peek At New Advertising Features  Search Engine Journal

Social Media Contextual Advertising Market demand and future scope with Russia-Ukraine Crisis Impact Analysis –Google, Facebook, LinkedIn, YouTube, Baidu, Twitter, Snapchat, Xing, Microsoft, Amazon, Yahoo – The Daily Vale - The Daily Vale
Social Media Contextual Advertising Market demand and future scope with Russia-Ukraine Crisis Impact Analysis –Google, Facebook, LinkedIn, YouTube, Baidu, Twitter, Snapchat, Xing, Microsoft, Amazon, Yahoo – The Daily Vale  The Daily Vale

The Science Behind Why Watches are Set to 10:10 in Advertising Photos - PetaPixel
The Science Behind Why Watches are Set to 10:10 in Advertising Photos  PetaPixel

Battlefield 2042 removed its 128-player Breakthrough mode - but is still advertising it - Rock Paper Shotgun
Battlefield 2042 removed its 128-player Breakthrough mode - but is still advertising it  Rock Paper Shotgun

South Dakota Department of Tourism Announces Partnerships with Advertising Agencies - South Dakota State News Home
South Dakota Department of Tourism Announces Partnerships with Advertising Agencies  South Dakota State News Home

Checklist for Amazon Prime Day 2022 Preparation from Advertising and Inventory Management Experts - EIN News
Checklist for Amazon Prime Day 2022 Preparation from Advertising and Inventory Management Experts  EIN News

In-app Advertising Market 2021-2026 | Industry Size, Share, Trends, Growth, Opportunities and Competitive Analysis – The Daily Vale - The Daily Vale
In-app Advertising Market 2021-2026 | Industry Size, Share, Trends, Growth, Opportunities and Competitive Analysis – The Daily Vale  The Daily Vale

AG Brnovich Obtains Over $90000 In Restitution from Pfizer for Deceptive Advertising - Azag.gov
AG Brnovich Obtains Over $90000 In Restitution from Pfizer for Deceptive Advertising  Azag.gov

Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills - Digiday
Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills  Digiday

'Cost conscious consumers, restrictive economy': Advertising's tough ride in 2022 - Digiday
'Cost conscious consumers, restrictive economy': Advertising's tough ride in 2022  Digiday

'Hit a wall': Why TV advertising's measurement currency change won't happen in this year's upfront cycle - Digiday
'Hit a wall': Why TV advertising's measurement currency change won't happen in this year's upfront cycle  Digiday

Fuel retailers sue state over requirement that stations post signs advertising gas tax freeze - Chicago Tribune
Fuel retailers sue state over requirement that stations post signs advertising gas tax freeze  Chicago Tribune

What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list - Endpoints News
What drug categories spend the most on advertising? Diabetes, psoriasis and arthritis top the list  Endpoints News

Direct-response audio advertising agency uses marketing analytics to pump up client ad performance - Marketing Dive
Direct-response audio advertising agency uses marketing analytics to pump up client ad performance  Marketing Dive

Is There Too Much Sports Betting Advertising? - SportsGrid
Is There Too Much Sports Betting Advertising?  SportsGrid

It's Time Advertisers Change Their Approach to OTT Advertising—Here's Why - TV Technology
It's Time Advertisers Change Their Approach to OTT Advertising—Here's Why  TV Technology

What social media advertising tells us about inflation - Marketplace
What social media advertising tells us about inflation  Marketplace

All the ways marketing and advertising are shaping the metaverse - msnNOW
All the ways marketing and advertising are shaping the metaverse  msnNOW

David Droga changed advertising. Now he wants to kill it. - Fast Company
David Droga changed advertising. Now he wants to kill it.  Fast Company

The Pitch: Advertising and marketing news for 4.26.22 - RichmondBizSense
The Pitch: Advertising and marketing news for 4.26.22  RichmondBizSense

US Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections - IAB
US Podcast Advertising Revenue Report: FY 2021 Results & 2022-2024 Growth Projections  IAB

Meta is going to reveal how political advertisements on Facebook work - TweakTown
Meta is going to reveal how political advertisements on Facebook work  TweakTown

Questions about digital advertising? – The Florida Bar - The Florida Bar
Questions about digital advertising? – The Florida Bar  The Florida Bar

Microsoft Advertising is rolling out Auto-generated remarketing lists and more - Search Engine Land
Microsoft Advertising is rolling out Auto-generated remarketing lists and more  Search Engine Land

TikTok introduces its first ad product to offer a revenue share with creators - TechCrunch
TikTok introduces its first ad product to offer a revenue share with creators  TechCrunch

Google Topics Resembles Contextual Advertising - Practical Ecommerce
Google Topics Resembles Contextual Advertising  Practical Ecommerce

False advertising of Illinois' new 'property tax relief' bill – Wirepoints Quickpoint - Wirepoints
False advertising of Illinois' new 'property tax relief' bill – Wirepoints Quickpoint  Wirepoints

'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising - Digiday
'The ad experiences that consumers find most annoying are also bad for the environment': The business case for sustainable digital advertising  Digiday

Amazon Advertising Is 44% Cheaper Than Facebook Or Google. But That’s Not The Only Only Thing Brands Should Care About - Forbes
Amazon Advertising Is 44% Cheaper Than Facebook Or Google. But That’s Not The Only Only Thing Brands Should Care About  Forbes

PPC Advertising Ultimate Guide - Forbes
PPC Advertising Ultimate Guide  Forbes

Smart Advertising Market Is Going To Boom: Lamar Advertising Company, OUTFRONT Media Inc., CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Inc., Exterion Media Limited – The Daily Vale - The Daily Vale
Smart Advertising Market Is Going To Boom: Lamar Advertising Company, OUTFRONT Media Inc., CIVIQ Smartscapes, Clear Channel Outdoor Holdings, Inc., Exterion Media Limited – The Daily Vale  The Daily Vale

Increase Cross-Channel Advertising Success With Data Clean Rooms - Adweek
Increase Cross-Channel Advertising Success With Data Clean Rooms  Adweek

Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools, services - Digiday
Cinema advertising hopes to get close to pre-pandemic ad revenue totals with new tools, services  Digiday

It’s Been an Interesting Few Years in Cough-Drop Advertising - The New York Times
It’s Been an Interesting Few Years in Cough-Drop Advertising  The New York Times

Publicis appoints co-CEOs in Thailand | Advertising - Campaign Asia
Publicis appoints co-CEOs in Thailand | Advertising  Campaign Asia

Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem. - The New York Times
Elon Musk Hates Ads. Twitter Needs Them. That May Be a Problem.  The New York Times

How Amazon Is Building Its Huge Advertising Business - Business Insider
How Amazon Is Building Its Huge Advertising Business  Business Insider

Contextual Advertising – Giving Publishers What They Need - The Drum
Contextual Advertising – Giving Publishers What They Need  The Drum

Dream hacking: Is this the dystopian future of advertising? - Big Think
Dream hacking: Is this the dystopian future of advertising?  Big Think

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