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Cable Ads 5 Bucks!


Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.

On the Mary Tyler Moore Show in the 1960's, most of the people shortened her name from "Mary" to "Mare". We, as a group, have a tendency to find the short cut, giving nick name to names that could stand on their own. Mary didn't need to be any shorter, but it was cute to cut it down. Many Margarets are called Peggy, figure that one out. And many if not most John's are called Jack.

It is little surprise that Cable became the shortened name for Community Antenna Television, CATV. In the days of CATV, local commercial inserts were not available.

Community Antenna Television, CATV originated as a service to those who lived in an area where TV was impossible to see. I visited the home of a friend's mother in the mountains of North Carolina several decades ago. With a tall antenna and booster amplifiers, the best she could do was a fuzzy picture on ONE channel. Legends abound about who had the first community antenna. Most research says the first official CATV company began charging a fee to hook up in 1948. In those days CATV was no more than one big antenna tower on a high hill (or mountain) with a Cable running down the side and two or more homes connected.

In 1972, Charles Dolan and Gerald Levin of Sterling Manhattan Cable launched the nation's first pay­TV network, Home Box Office (HBO). Cable became more than an antenna for local stations. Cable became a major player.

Today, most Cable companies have the ability to INSERT your commercial into many of the Cable networks. The networks don't stop the show with a black screen for local commercials, instead they fill the space with ads that sell something (exercise machines, fancy knives, or something from Ron Popeil). "..order now and we'll make the 4th payment for you!"

Local Cable commercial insertions are available 15 (or more) major networks and the list grows every month. Local advertisers can no longer afford to ignore the marketing potential, and lost cost, available through the use of Cable advertising.

Most offer a package that will put your commercial into a mix of Cable network programs at all hours of the day for as little as $5 per commercial. Yup, $5 for a commercial on ESPN, CNN Headline News or the Discovery Channel. The premium channels (those that cost extra above the standard cable package, HBO, Showtime etc.) do not allow commercials to be inserted

The Cable people sell very large packages with hundreds of commercials, splattered over all the networks allowing insertions. You have no control over where, when, or what channel your ad will appear. As a result, you get hundreds for a low price.

You can see why this is so by working the math. Ask the Cable TV salesman how many channels he has on his system, and how many homes are connected. Then ask how many channels will have your commercials.

If there are 10,000 homes connected and the system has 25 channels and your ads will be inserted into 5 channels you will need a lot of ads to reach even a small percentage of the people. Ads are inserted into news and sports channels and entertainment and super station channels. Computers do it automatically, so the Cable company doesn't have to have people on the job 24 hours a day to run your commercial. Cable companies can insert one or one thousand commercials with a few keystrokes and with thousands of slots every day, they have no problem selling you a bunch for little money.

The major drawback of advertising on Cable is the amateurish way most Cable commercials are produced. Because of the low price for the ads, Cable companies often produce commercials with a tech school graduate and a mini cam.

Don't expect award winning commercials for five bucks. Some charge extra to produce your commercial, some offer it as a part of the package. Take a look at what they have done for others. Ask to see a demo reel. If you don't like what you see, consider hiring your own crew to do it your way.

One way or another you will have to pay some extra to get a good commercial. Make one that will last for some time. After all it will take a long time for it to show up in all the prime slots on all the insert networks.

Professionally produced commercials can cost over $5,000 for 30 seconds and may take as long as a week for initial taping, longer for final editing.

This cost can be reduced if you perform the creative function and write your own commercials as well as furnishing talent for the ads. Some frugal advertisers have been able to hold production costs to as little as $200 per ad.

As with all commercials, make sure your name and what you do is at the beginning, at least in the middle and at the end. Phone number is not as important as name. You don't watch TV with a pad and pencil to write down phone numbers and neither does anyone else. Get them to remember your company. Cook up a slogan.

Avoid the trap of being talked into standing in front of store and doing the ad yourself. Most Cable sales reps will trot this out first thing. Ego sells! Your friends may mention it, but it will not sell as well as a commercial featuring what you can do for those viewing at home. Remember, advertising is not about YOU, it's about THEM. Value and benefits, value and benefits, not, "look at me and my kids".

Cable can be an effective part of your local advertising mix at a very reasonable price.

For more about advertising get my article "What the Newspaper Won't Tell You" MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. May / 07 / 2021

Lerner Advertising To Receive Two Golden Gavel Awards - PRNewswire
Lerner Advertising To Receive Two Golden Gavel Awards  PRNewswire

CannaCraft settles false advertising case for $250,000 - Santa Rosa Press Democrat
CannaCraft settles false advertising case for $250,000  Santa Rosa Press Democrat

Preeminent Orange County Advertising and Marketing Agency Loses Pioneer President - PRNewswire
Preeminent Orange County Advertising and Marketing Agency Loses Pioneer President  PRNewswire

Bragg, lottery's advertising lead, leaves for Texas - Northwest Arkansas Democrat-Gazette
Bragg, lottery's advertising lead, leaves for Texas  Northwest Arkansas Democrat-Gazette

Advertising and strategic communications to move to school of business - Lindenlink
Advertising and strategic communications to move to school of business  Lindenlink

Diversity in Advertising: Avoid The Obvious 05/06/2021 - MediaPost Communications
Diversity in Advertising: Avoid The Obvious 05/06/2021  MediaPost Communications

AMC Networks Execs See Streaming As Top Revenue Source By 2025, Hail Return Of ‘The Walking Dead’ Production After Mixed Q1 Financial Report – Update - Deadline
AMC Networks Execs See Streaming As Top Revenue Source By 2025, Hail Return Of ‘The Walking Dead’ Production After Mixed Q1 Financial Report – Update  Deadline

ViacomCBS beats quarterly revenue estimates on streaming, advertising boost - Reuters.com
ViacomCBS beats quarterly revenue estimates on streaming, advertising boost  Reuters.com

Legislation would prohibit marijuana advertising in Idaho - Westport News
Legislation would prohibit marijuana advertising in Idaho  Westport News

What Is An Advertisement? The National Advertising Division Weighs In. - JD Supra
What Is An Advertisement? The National Advertising Division Weighs In.  JD Supra

Facebook pushes back advertising meetings after Oversight Board ruling - Business Insider
Facebook pushes back advertising meetings after Oversight Board ruling  Business Insider

OAAA logo (PRNewsfoto/Out of Home Advertising Association) - NBC Right Now
OAAA logo (PRNewsfoto/Out of Home Advertising Association)  NBC Right Now

The Future of Digital Out of Home Advertising - MarketScale
The Future of Digital Out of Home Advertising  MarketScale

The Evolved Value Exchange of Advertising in 2021 - AiThority
The Evolved Value Exchange of Advertising in 2021  AiThority

FTC Workshop: “Bringing Dark Patterns to Light” | Proskauer - Advertising Law - JDSupra - JD Supra
FTC Workshop: “Bringing Dark Patterns to Light” | Proskauer - Advertising Law - JDSupra  JD Supra

Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising - AdExchanger
Advertisers Can Activate Now Their First-Party Data Across Microsoft Advertising  AdExchanger

Apple's Views On Advertising And Monetization Are Dictating Events Both Past and Present - Digital Information World
Apple's Views On Advertising And Monetization Are Dictating Events Both Past and Present  Digital Information World

BA Returns to Advertising as It Takes to the Skies Once Again - Adweek
BA Returns to Advertising as It Takes to the Skies Once Again  Adweek

10 Best Advertising Stocks to Buy Now - Yahoo Finance
10 Best Advertising Stocks to Buy Now  Yahoo Finance

Bank of America upgrades Zynga as video game company pushes into advertising - CNBC
Bank of America upgrades Zynga as video game company pushes into advertising  CNBC

6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - 2021 Webinar - ResearchAndMarkets.com - Galveston County Daily News
6-Hour Virtual Seminar on FDA Scrutiny of Promotion and Advertising Practices - 2021 Webinar - ResearchAndMarkets.com  Galveston County Daily News

Apple Is Changing How Digital Ads Work. Are Advertisers Prepared? - Harvard Business Review
Apple Is Changing How Digital Ads Work. Are Advertisers Prepared?  Harvard Business Review

Advertising revenue rebounds strongly for British broadcaster ITV - Reuters UK
Advertising revenue rebounds strongly for British broadcaster ITV  Reuters UK

E-Commerce Boom Is Here to Stay, and Digital Advertisers Are Noticing - GOBankingRates
E-Commerce Boom Is Here to Stay, and Digital Advertisers Are Noticing  GOBankingRates

Thursday Sector Laggards: Shipping, Advertising Stocks - Nasdaq
Thursday Sector Laggards: Shipping, Advertising Stocks  Nasdaq

Amazon Advertising Reports 2021 Guide - Jungle Scout
Amazon Advertising Reports 2021 Guide  Jungle Scout

Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live - SpaceNews
Sierra Nevada Corporation to advertise space spinoff on Saturday Night Live  SpaceNews

Cannacraft, INC., Settles False Advertising Claim For CBD Products In Sonoma County - Patch.com
Cannacraft, INC., Settles False Advertising Claim For CBD Products In Sonoma County  Patch.com

Yelp beats expectations as diners, advertisers return - MarketWatch
Yelp beats expectations as diners, advertisers return  MarketWatch

FDIC Seeks Public Comments To Sign And Advertising Rule - JD Supra
FDIC Seeks Public Comments To Sign And Advertising Rule  JD Supra

Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory' - AdAge.com
Vice calls for an end to demo data targeting in advertising, declaring it 'discriminatory'  AdAge.com

Dear Dave Magazine Stops Advertising for a Subscription Model – WWD - WWD
Dear Dave Magazine Stops Advertising for a Subscription Model – WWD  WWD

Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys - Promo Marketing
Ed Sheeran and Other Artists Are Now Advertising on Soccer Jerseys  Promo Marketing

Advertising Mogul And Veteran Television Personality Donny Deutsch Launches First Podcast With Kast Media - PRNewswire
Advertising Mogul And Veteran Television Personality Donny Deutsch Launches First Podcast With Kast Media  PRNewswire

World Changing Ideas Awards 2021: Advertising Finalists and Honorable - Fast Company
World Changing Ideas Awards 2021: Advertising Finalists and Honorable  Fast Company

TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place - Deadline
TikTok – Not Just For Gen Z Anymore; Platform Pitches Advertisers With No Forced Sale Looming, New CEO In Place  Deadline

Advertising Amid Chip Shortage-Induced Inventory Changes - Ward's Auto
Advertising Amid Chip Shortage-Induced Inventory Changes  Ward's Auto

In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports - PRNewswire
In-Game Advertising Market to grow by USD 10.97 billion through 2024 | Key Drivers, Trends, and Market Forecasts | 17000+ Technavio Research Reports  PRNewswire

Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars - PRNewswire
Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a "Spotlight" on Everyday Rock Stars  PRNewswire

Alexis Campbell Selected as 2021 Recipient of American Advertising Federation Scholarship - University of Arkansas Newswire
Alexis Campbell Selected as 2021 Recipient of American Advertising Federation Scholarship  University of Arkansas Newswire

Connecticut senators vote to block deceptive advertising by crisis pregnancy centers in long-running clash over abortion - Hartford Courant
Connecticut senators vote to block deceptive advertising by crisis pregnancy centers in long-running clash over abortion  Hartford Courant

Signal tried to use Facebook's targeted advertising data against it - Engadget
Signal tried to use Facebook's targeted advertising data against it  Engadget

Billy Lewis The 7 Figure Digital Advertising Consultant - Influencive
Billy Lewis The 7 Figure Digital Advertising Consultant  Influencive

Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall - Business Insider
Advertisers Weigh Shifting Budgets to Video, Audio As TV Ratings Fall  Business Insider

How Artificial Intelligence Is Revolutionizing the Advertising Industry - BBN Times
How Artificial Intelligence Is Revolutionizing the Advertising Industry  BBN Times

For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners - WhatTheyThink
For Work or Play, Biggie Billboards Reinvents the Mobile Advertising Industry With Removable, Replaceable Banners  WhatTheyThink

Greenwashing: Lawsuit Charges Oil Companies with False Advertising - EHS Daily Advisor - EHS Daily Advisor
Greenwashing: Lawsuit Charges Oil Companies with False Advertising - EHS Daily Advisor  EHS Daily Advisor

TVB Statement on Advertising to Mother's Day Shoppers - GlobeNewswire
TVB Statement on Advertising to Mother's Day Shoppers  GlobeNewswire

Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief - Search Engine Land
Phrase match is now the same across Microsoft Advertising and Google Ads; Wednesday’s daily brief  Search Engine Land

Catchy billboards advertising 100k sweepstake raise money for Meals On Wheels Atlanta - CBS46 News Atlanta
Catchy billboards advertising 100k sweepstake raise money for Meals On Wheels Atlanta  CBS46 News Atlanta

FY 2020 Digital Video Advertising Spend Report - IAB
FY 2020 Digital Video Advertising Spend Report  IAB

Spectrum to help advertisers reach multicultural audiences - Rochester Business Journal
Spectrum to help advertisers reach multicultural audiences  Rochester Business Journal

Why Cohorts Have Always Been Advertising's Future – Long Before Google's FLoC - AdExchanger
Why Cohorts Have Always Been Advertising's Future – Long Before Google's FLoC  AdExchanger

Senate panel takes up anti-marijuana advertising bill... - Idaho Press-Tribune
Senate panel takes up anti-marijuana advertising bill...  Idaho Press-Tribune

3 advantages of printed signage and advertising for driving traffic back to the store - Marketing Dive
3 advantages of printed signage and advertising for driving traffic back to the store  Marketing Dive

Amazon Joins New Advertisers On The Q India – PRNewswire - PRNewswire
Amazon Joins New Advertisers On The Q India – PRNewswire  PRNewswire

Teachers honored in new billboard campaign from Lamar Advertising - 13WHAM-TV
Teachers honored in new billboard campaign from Lamar Advertising  13WHAM-TV

Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Contextual Advertising Market Size, Growth, Trends, and Regional Outlook by 2026 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Facebook: The Difference Diversity Makes in Online Advertising | The 2021 MAKERS Conference - Yahoo Sports
Facebook: The Difference Diversity Makes in Online Advertising | The 2021 MAKERS Conference  Yahoo Sports

UM School of Journalism and New Media IMC team wins second place in student advertising competition - School of Journalism and New Media - Ole Miss News
UM School of Journalism and New Media IMC team wins second place in student advertising competition - School of Journalism and New Media  Ole Miss News

Idaho Senate Passes Bill (SB 1218) To Ban Marijuana Advertising - High Times
Idaho Senate Passes Bill (SB 1218) To Ban Marijuana Advertising  High Times

As Decision on Trump Looms, Facebook Preps Its Advertisers - The Wall Street Journal
As Decision on Trump Looms, Facebook Preps Its Advertisers  The Wall Street Journal

CTV is still among the fastest-growing channels in digital advertising - eMarketer
CTV is still among the fastest-growing channels in digital advertising  eMarketer

No Cheat Codes Here - Deceptive Gameplay Marketing in Mobile Game Advertising - Lexology
No Cheat Codes Here - Deceptive Gameplay Marketing in Mobile Game Advertising  Lexology

Lamar Advertising (NASDAQ:LAMR) Hits New 1-Year High After Analyst Upgrade - MarketBeat
Lamar Advertising (NASDAQ:LAMR) Hits New 1-Year High After Analyst Upgrade  MarketBeat

Is Quotient Technology Inc (QUOT) a Winner in the Advertising Agencies Industry? - InvestorsObserver
Is Quotient Technology Inc (QUOT) a Winner in the Advertising Agencies Industry?  InvestorsObserver

How to Make Money with Scoreboard Advertising - Campus Rec Magazine
How to Make Money with Scoreboard Advertising  Campus Rec Magazine

YouTube's linked TV advertising will be more shoppable thanks to a new update - Digital Information World
YouTube's linked TV advertising will be more shoppable thanks to a new update  Digital Information World

RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report - MarTech Series
RRD Marketing Solutions Positioned Among Top Global Advertising and Marketing-Services Agencies in the 77th Ad Age Agency Report  MarTech Series

Global Social Media Contextual Advertising Market Foraying into Emerging Economies 2020-2026 | – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Global Social Media Contextual Advertising Market Foraying into Emerging Economies 2020-2026 | – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

YouTube Brandcast Delivered: What It Means For Advertising, Performance 05/05/2021 - MediaPost Communications
YouTube Brandcast Delivered: What It Means For Advertising, Performance 05/05/2021  MediaPost Communications

Internet Advertising Market 2021 Report : Top Manufacturers Research with Top Countries Data, Size, trends, Share, and Forecasts to 2030 – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper
Internet Advertising Market 2021 Report : Top Manufacturers Research with Top Countries Data, Size, trends, Share, and Forecasts to 2030 – KSU | The Sentinel Newspaper  KSU | The Sentinel Newspaper

Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising - Yahoo Finance
Apollo’s $5 Billion Bet on Yahoo Aims to Go Beyond Advertising  Yahoo Finance

Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded. - The New York Times
Alphabet’s profit more than doubled last quarter as Google’s advertising business rebounded.  The New York Times

Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak - CNBC
Facebook, Google and Amazon are reaping the benefits from advertising's pandemic hot streak  CNBC

With advertising spending back, here’s why WPP is an economic-recovery play - MarketWatch
With advertising spending back, here’s why WPP is an economic-recovery play  MarketWatch

Researchers Uncover Advertising Scam Targeting Streaming-TV Apps - The Wall Street Journal
Researchers Uncover Advertising Scam Targeting Streaming-TV Apps  The Wall Street Journal

Facebook allows advertisers to target children interested in smoking, alcohol and weight loss - The Guardian
Facebook allows advertisers to target children interested in smoking, alcohol and weight loss  The Guardian

How Walmart is pitching advertisers - Business Insider
How Walmart is pitching advertisers  Business Insider

In the Roaring Twenties, Ads Make a Comeback - The New York Times
In the Roaring Twenties, Ads Make a Comeback  The New York Times

As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity - Adweek
As Newsletter Advertising Grows, Advertisers Opt for Quality Over Quantity  Adweek

2020/2021 IAB Internet Advertising Revenue Report - IAB
2020/2021 IAB Internet Advertising Revenue Report  IAB

With ads like these, does Tucker Carlson benefit Fox News? - Los Angeles Times
With ads like these, does Tucker Carlson benefit Fox News?  Los Angeles Times

Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case - The Wall Street Journal
Google’s Secret ‘Project Bernanke’ Revealed in Texas Antitrust Case  The Wall Street Journal

Microsoft Advertising's New Features & More Digital Marketing News - Search Engine Journal
Microsoft Advertising's New Features & More Digital Marketing News  Search Engine Journal

Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe - PRNewswire
Social Media Advertising to Have Strong Impact on Advertising, Public Relations, and Related Services Businesses | Discover Company Insights for the Advertising Industry | BizVibe  PRNewswire

Disney and ad-tech firms agree to privacy changes for children’s apps. - The New York Times
Disney and ad-tech firms agree to privacy changes for children’s apps.  The New York Times

Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging - S&P Global
Rebooting The U.S. Media Sector: 2021 Advertising Trends Are Nicely Up, With Some Sectors Lagging  S&P Global

Apple to boost ads business as iPhone changes hurt Facebook - Financial Times
Apple to boost ads business as iPhone changes hurt Facebook  Financial Times

Microsoft says LinkedIn topped $3 billion in ad revenue in the last year, outpacing Snap and Pinterest - CNBC
Microsoft says LinkedIn topped $3 billion in ad revenue in the last year, outpacing Snap and Pinterest  CNBC

Pattison Media Ltd. Introduces Dynamic Ad Insertion – DAI – Enhancing Value to Advertisers - GlobeNewswire
Pattison Media Ltd. Introduces Dynamic Ad Insertion – DAI – Enhancing Value to Advertisers  GlobeNewswire

These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights - The New York Times
These C.E.O.s Didn't Sign Onto a Letter Defending Voting Rights  The New York Times

What Digital Advertising Gets Wrong - Harvard Business Review
What Digital Advertising Gets Wrong  Harvard Business Review

Best Advertising Agencies for 2021 - Investopedia
Best Advertising Agencies for 2021  Investopedia

This Group Wants to ‘Ban Surveillance Advertising’ - WIRED
This Group Wants to ‘Ban Surveillance Advertising’  WIRED

How a stay-at-home year accelerated three trends in the advertising industry - CNBC
How a stay-at-home year accelerated three trends in the advertising industry  CNBC

What’s Left of Tucker Carlson’s Advertisers (So Far) in 2021? - TVRev
What’s Left of Tucker Carlson’s Advertisers (So Far) in 2021?  TVRev

The Time for Diversity in Advertising Is Now - Entrepreneur
The Time for Diversity in Advertising Is Now  Entrepreneur

From The Experts: Media And Advertising In 2021 - Forbes
From The Experts: Media And Advertising In 2021  Forbes

What Search Marketers Need to Know About Instacart Advertising - Search Engine Journal
What Search Marketers Need to Know About Instacart Advertising  Search Engine Journal

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