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Cable Ads 5 Bucks!


Cable has grown from 13 houses connected together in 1948 to coverage of nearly 70% of all households in the U.S. With dozens, even hundreds of channels, Cable is now a major player for local advertising dollars, some for less than 5 bucks.

On the Mary Tyler Moore Show in the 1960's, most of the people shortened her name from "Mary" to "Mare". We, as a group, have a tendency to find the short cut, giving nick name to names that could stand on their own. Mary didn't need to be any shorter, but it was cute to cut it down. Many Margarets are called Peggy, figure that one out. And many if not most John's are called Jack.

It is little surprise that Cable became the shortened name for Community Antenna Television, CATV. In the days of CATV, local commercial inserts were not available.

Community Antenna Television, CATV originated as a service to those who lived in an area where TV was impossible to see. I visited the home of a friend's mother in the mountains of North Carolina several decades ago. With a tall antenna and booster amplifiers, the best she could do was a fuzzy picture on ONE channel. Legends abound about who had the first community antenna. Most research says the first official CATV company began charging a fee to hook up in 1948. In those days CATV was no more than one big antenna tower on a high hill (or mountain) with a Cable running down the side and two or more homes connected.

In 1972, Charles Dolan and Gerald Levin of Sterling Manhattan Cable launched the nation's first pay­TV network, Home Box Office (HBO). Cable became more than an antenna for local stations. Cable became a major player.

Today, most Cable companies have the ability to INSERT your commercial into many of the Cable networks. The networks don't stop the show with a black screen for local commercials, instead they fill the space with ads that sell something (exercise machines, fancy knives, or something from Ron Popeil). "..order now and we'll make the 4th payment for you!"

Local Cable commercial insertions are available 15 (or more) major networks and the list grows every month. Local advertisers can no longer afford to ignore the marketing potential, and lost cost, available through the use of Cable advertising.

Most offer a package that will put your commercial into a mix of Cable network programs at all hours of the day for as little as $5 per commercial. Yup, $5 for a commercial on ESPN, CNN Headline News or the Discovery Channel. The premium channels (those that cost extra above the standard cable package, HBO, Showtime etc.) do not allow commercials to be inserted

The Cable people sell very large packages with hundreds of commercials, splattered over all the networks allowing insertions. You have no control over where, when, or what channel your ad will appear. As a result, you get hundreds for a low price.

You can see why this is so by working the math. Ask the Cable TV salesman how many channels he has on his system, and how many homes are connected. Then ask how many channels will have your commercials.

If there are 10,000 homes connected and the system has 25 channels and your ads will be inserted into 5 channels you will need a lot of ads to reach even a small percentage of the people. Ads are inserted into news and sports channels and entertainment and super station channels. Computers do it automatically, so the Cable company doesn't have to have people on the job 24 hours a day to run your commercial. Cable companies can insert one or one thousand commercials with a few keystrokes and with thousands of slots every day, they have no problem selling you a bunch for little money.

The major drawback of advertising on Cable is the amateurish way most Cable commercials are produced. Because of the low price for the ads, Cable companies often produce commercials with a tech school graduate and a mini cam.

Don't expect award winning commercials for five bucks. Some charge extra to produce your commercial, some offer it as a part of the package. Take a look at what they have done for others. Ask to see a demo reel. If you don't like what you see, consider hiring your own crew to do it your way.

One way or another you will have to pay some extra to get a good commercial. Make one that will last for some time. After all it will take a long time for it to show up in all the prime slots on all the insert networks.

Professionally produced commercials can cost over $5,000 for 30 seconds and may take as long as a week for initial taping, longer for final editing.

This cost can be reduced if you perform the creative function and write your own commercials as well as furnishing talent for the ads. Some frugal advertisers have been able to hold production costs to as little as $200 per ad.

As with all commercials, make sure your name and what you do is at the beginning, at least in the middle and at the end. Phone number is not as important as name. You don't watch TV with a pad and pencil to write down phone numbers and neither does anyone else. Get them to remember your company. Cook up a slogan.

Avoid the trap of being talked into standing in front of store and doing the ad yourself. Most Cable sales reps will trot this out first thing. Ego sells! Your friends may mention it, but it will not sell as well as a commercial featuring what you can do for those viewing at home. Remember, advertising is not about YOU, it's about THEM. Value and benefits, value and benefits, not, "look at me and my kids".

Cable can be an effective part of your local advertising mix at a very reasonable price.

For more about advertising get my article "What the Newspaper Won't Tell You" MailTo:[email protected]

©2005 BIG Mike McDaniel All Rights Reserved [email protected] BIG Mike is a Professional Speaker and Small Business Consultant with over 30 years experience, http://BIGIdeasGroup.com

Subscribe to "BIG Mike's BIG Ideas" Newsletter MailTo:[email protected]


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Wed. December / 01 / 2021

What The 'Facebook Papers' Reveal About The Social Network's Advertising Business - Forbes
What The 'Facebook Papers' Reveal About The Social Network's Advertising Business  Forbes

Advertising in the pandemic: how companies used COVID as a marketing tool - The Conversation Africa
Advertising in the pandemic: how companies used COVID as a marketing tool  The Conversation Africa

Health & Wellness Advertising Tips To Drive Holiday Sales - Search Engine Journal
Health & Wellness Advertising Tips To Drive Holiday Sales  Search Engine Journal

TV Advertising Leaders on Collaboration in the Industry - Variety
TV Advertising Leaders on Collaboration in the Industry  Variety

Anderson Collaborative Announced As Amazon Advertising Partner - PRNewswire
Anderson Collaborative Announced As Amazon Advertising Partner  PRNewswire

National Advertising Division Recommends Byte Disclose Incentivized Reviews for Aligner Products - WFMZ Allentown
National Advertising Division Recommends Byte Disclose Incentivized Reviews for Aligner Products  WFMZ Allentown

React LLC Announces Next Phase of Positive Advertising Experiences - MarTech Series
React LLC Announces Next Phase of Positive Advertising Experiences  MarTech Series

fuboTV: Improving Profitability Through Better Advertising - Seeking Alpha
fuboTV: Improving Profitability Through Better Advertising  Seeking Alpha

Mascots, brand name pump up advertising sign value - Clinton Herald
Mascots, brand name pump up advertising sign value  Clinton Herald

New Guide Helps B2B Marketers Take Advantage of Podcast Advertising - MarTech Series
New Guide Helps B2B Marketers Take Advantage of Podcast Advertising  MarTech Series

Marcos Oliveira, Clever Advertising: Affiliates must keep clients in mind rather than ‘cherry-pick’ US states - SBC Americas
Marcos Oliveira, Clever Advertising: Affiliates must keep clients in mind rather than ‘cherry-pick’ US states  SBC Americas

Why Zero-Party Data Is the Future Of Privacy-First Advertising - AdExchanger
Why Zero-Party Data Is the Future Of Privacy-First Advertising  AdExchanger

ListenFirst's Jonathan Farb Named Co-Chair Of The Advertising Research Foundation's Social Council - PRNewswire
ListenFirst's Jonathan Farb Named Co-Chair Of The Advertising Research Foundation's Social Council  PRNewswire

Once again, marketers navigate addressing the pandemic in holiday advertising - Morning Brew
Once again, marketers navigate addressing the pandemic in holiday advertising  Morning Brew

Amazon Advertising Expert Shares Insights on the Value of Using Amazon Attribution to Execute Cross-Channel Advertising Strategies - Influencive
Amazon Advertising Expert Shares Insights on the Value of Using Amazon Attribution to Execute Cross-Channel Advertising Strategies  Influencive

‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis - Digiday
‘We need a structural shift’: Conscious Advertising Network’s co-chair on how the ad industry can tackle the climate crisis  Digiday

How new, binding EU transparency standards for political advertising could be even higher - EURACTIV
How new, binding EU transparency standards for political advertising could be even higher  EURACTIV

New Decree Amending and Supplementing Regulations on Cross-border Advertising - Lexology
New Decree Amending and Supplementing Regulations on Cross-border Advertising  Lexology

Official Rollout of Advertising Targeting Solution ATOM: Strong Performance of 28% Higher Click-Through-Rates and App 15% Better Monetization Compared to Campaigns Without IDFA - Yahoo Finance
Official Rollout of Advertising Targeting Solution ATOM: Strong Performance of 28% Higher Click-Through-Rates and App 15% Better Monetization Compared to Campaigns Without IDFA  Yahoo Finance

Here's how to nail your search advertising for your business - Sifted
Here's how to nail your search advertising for your business  Sifted

The Department Of Transportation Should Leave Advertising To The Kardashians - Above the Law
The Department Of Transportation Should Leave Advertising To The Kardashians  Above the Law

Advertise Page - Coindesk
Advertise Page  Coindesk

Lawmakers press pause on award of disputed DC Lottery advertising contract - Washington Business Journal - Washington Business Journal
Lawmakers press pause on award of disputed DC Lottery advertising contract - Washington Business Journal  Washington Business Journal

Kuwait's OptimizeApp Acquires Panda Media, Bolsters Presence in Gulf's Digital Advertising Landscape - PRNewswire
Kuwait's OptimizeApp Acquires Panda Media, Bolsters Presence in Gulf's Digital Advertising Landscape  PRNewswire

Aces of Trades: Jay Nauman is fourth-generation owner of local outdoor advertising company - Lancaster Eagle Gazette
Aces of Trades: Jay Nauman is fourth-generation owner of local outdoor advertising company  Lancaster Eagle Gazette

Lasso Digital Wins Advertising Contract with Town of Parker - WFMZ Allentown
Lasso Digital Wins Advertising Contract with Town of Parker  WFMZ Allentown

Ineo digital advertising raises sales by 61% - Digital Signage Today
Ineo digital advertising raises sales by 61%  Digital Signage Today

Social Media Advertisers Are Grabbing Huge Amounts of Your Data - PCMag.com
Social Media Advertisers Are Grabbing Huge Amounts of Your Data  PCMag.com

Introducing Endpoints Studio, a new way to advertise with Endpoints-crafted branding campaigns - Endpoints News
Introducing Endpoints Studio, a new way to advertise with Endpoints-crafted branding campaigns  Endpoints News

How to Reap the Rewards of Automation in Advertising - HomeCare
How to Reap the Rewards of Automation in Advertising  HomeCare

HubSpot : 2021 Advertising Stats You Need to Know - marketscreener.com
HubSpot : 2021 Advertising Stats You Need to Know  marketscreener.com

Twitter advertisers reflect on Jack Dorsey's tenure - AdAge.com
Twitter advertisers reflect on Jack Dorsey's tenure  AdAge.com

Advertisers Adjust Holiday Messages to Covid-19, Supply-Chain Challenges - The Wall Street Journal
Advertisers Adjust Holiday Messages to Covid-19, Supply-Chain Challenges  The Wall Street Journal

Constantine Announces Advertising and Investor Awareness Program and Shares Issued for Financial Advisory Services - Yahoo Finance
Constantine Announces Advertising and Investor Awareness Program and Shares Issued for Financial Advisory Services  Yahoo Finance

Free downtown ride-hailing company banks on advertising, not fares - BusinessDen
Free downtown ride-hailing company banks on advertising, not fares  BusinessDen

Ay, Papantla, your children fly! Backdoor is now looking to advertise - Entrepreneur
Ay, Papantla, your children fly! Backdoor is now looking to advertise  Entrepreneur

Facebook owner Meta told to sell Giphy as British regulator blocks acquisition - CNBC
Facebook owner Meta told to sell Giphy as British regulator blocks acquisition  CNBC

The advertising that aims to revolutionize the sport: not to believe this in the USA - Market Research Telecast
The advertising that aims to revolutionize the sport: not to believe this in the USA  Market Research Telecast

UT-Austin to keep Stan Richards' name on advertising school after he called motel campaign “too Black” - The Texas Tribune
UT-Austin to keep Stan Richards' name on advertising school after he called motel campaign “too Black”  The Texas Tribune

White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success - EIN News
White Bullet appoints Stuart Dickinson as Director of Advertising Operations and Client Success  EIN News

Small business tips for making the most of digital advertising - Wyoming Tribune
Small business tips for making the most of digital advertising  Wyoming Tribune

Advertising Standards - American Dental Association
Advertising Standards  American Dental Association

Aniview’s one-stop-shop bringing clarity to advertisers - opinion - The Jerusalem Post
Aniview’s one-stop-shop bringing clarity to advertisers - opinion  The Jerusalem Post

MLW advertising a current ROH champion for its first show of 2022 - ProWrestling.net
MLW advertising a current ROH champion for its first show of 2022  ProWrestling.net

Looking back at Ridley Scott's advertising career - Far Out Magazine
Looking back at Ridley Scott's advertising career  Far Out Magazine

Global Data Monetization Platform Markets Report 2021: AI and Digital Advertising Emerging as Critical Elements for Telcos to Create Differentiation - PRNewswire
Global Data Monetization Platform Markets Report 2021: AI and Digital Advertising Emerging as Critical Elements for Telcos to Create Differentiation  PRNewswire

Detroit Entrepreneur gives away Free Advertising to local Detroit Small Businesses - EIN News
Detroit Entrepreneur gives away Free Advertising to local Detroit Small Businesses  EIN News

Court of Justice of the EU Finds that Advertising Shown in Email Inbox is Subject to Rules on Direct Marketing - Lexology
Court of Justice of the EU Finds that Advertising Shown in Email Inbox is Subject to Rules on Direct Marketing  Lexology

The advertising industry's first inclusion and diversity census - AdNews
The advertising industry's first inclusion and diversity census  AdNews

How Can Upswell Marketing Help You With Your Automotive Print Advertising? - SpeedywayMedia.com
How Can Upswell Marketing Help You With Your Automotive Print Advertising?  SpeedywayMedia.com

Meta Plans to Remove Thousands of Sensitive Ad-Targeting Categories - The New York Times
Meta Plans to Remove Thousands of Sensitive Ad-Targeting Categories  The New York Times

Roku's new campaign aims to help marketers future-proof advertising - AdAge.com
Roku's new campaign aims to help marketers future-proof advertising  AdAge.com

HubSpot : A Step-by-Step Guide to Advertising on Instagram - marketscreener.com
HubSpot : A Step-by-Step Guide to Advertising on Instagram  marketscreener.com

Latest top-100 rankings for creativity, effectiveness, media excellence in advertising revealed - Arab News
Latest top-100 rankings for creativity, effectiveness, media excellence in advertising revealed  Arab News

WWE Hall Of Famer Calls Out Promoter Over False Advertisement - Wrestling Inc.
WWE Hall Of Famer Calls Out Promoter Over False Advertisement  Wrestling Inc.

Is Ontario About to get Hit by a Wave of Advertising for Online Sportsbooks? - Covers
Is Ontario About to get Hit by a Wave of Advertising for Online Sportsbooks?  Covers

Congressman hit by backlash after advertising for unpaid interns on Twitter - Yahoo News
Congressman hit by backlash after advertising for unpaid interns on Twitter  Yahoo News

Complex Streaming Deals Push TV Networks to Make Advertising Pitches Far Ahead of Schedule - Variety
Complex Streaming Deals Push TV Networks to Make Advertising Pitches Far Ahead of Schedule  Variety

Advertising giant WPP acquires Amazon, eBay, Etsy and Wayfair tech firm - Business Live
Advertising giant WPP acquires Amazon, eBay, Etsy and Wayfair tech firm  Business Live

How The Emergence Of The ‘80/20’ Ad Groups Is Changing The Narrative Of Advertising - Forbes
How The Emergence Of The ‘80/20’ Ad Groups Is Changing The Narrative Of Advertising  Forbes

NGOs call for government ban on alcohol advertising - The Phnom Penh Post
NGOs call for government ban on alcohol advertising  The Phnom Penh Post

Kubient Acqui-Hires Team from Leading Digital Media Agency MediaCrossing Inc. to Bolster Managed Solutions Division - PRNewswire
Kubient Acqui-Hires Team from Leading Digital Media Agency MediaCrossing Inc. to Bolster Managed Solutions Division  PRNewswire

Insiders who bought this year lost ₹1.4m as Vertoz Advertising Limited (NSE:VERTOZ) sheds ₹133m in value - Simply Wall St
Insiders who bought this year lost ₹1.4m as Vertoz Advertising Limited (NSE:VERTOZ) sheds ₹133m in value  Simply Wall St

Russian Cybercriminal Sentenced to 10 Years in Prison for Digital Advertising Fraud Scheme - Department of Justice
Russian Cybercriminal Sentenced to 10 Years in Prison for Digital Advertising Fraud Scheme  Department of Justice

Gov't Rests Hope Of Tackling Fraud On Advertising Program - Law360
Gov't Rests Hope Of Tackling Fraud On Advertising Program  Law360

Barstool advertisers spooked by Dave Portnoy exposé — but execs aren't worried - Page Six
Barstool advertisers spooked by Dave Portnoy exposé — but execs aren't worried  Page Six

Inside Mark Zuckerberg's metaverse, how will the world of advertisements look? - CNBC
Inside Mark Zuckerberg's metaverse, how will the world of advertisements look?  CNBC

GB News takes swipe at BBC as it launches new advertising campaign - Metro
GB News takes swipe at BBC as it launches new advertising campaign  Metro

How the TV industry can chart the path to better measurement - AdAge.com
How the TV industry can chart the path to better measurement  AdAge.com

The photo of Catherine of Cambridge in an advertising campaign that has not been liked by royalty - Market Research Telecast
The photo of Catherine of Cambridge in an advertising campaign that has not been liked by royalty  Market Research Telecast

Why Fiverr believes it’s finally time to bring back OOH advertising next year - Digiday
Why Fiverr believes it’s finally time to bring back OOH advertising next year  Digiday

False advertising is alive and well in mobile gaming with no sign of stopping - App Trigger
False advertising is alive and well in mobile gaming with no sign of stopping  App Trigger

Experts on How Shopify Could Get Into Digital Advertising - Business Insider
Experts on How Shopify Could Get Into Digital Advertising  Business Insider

Video: Klarna CMO on advertising and livestream shopping - AdAge.com
Video: Klarna CMO on advertising and livestream shopping  AdAge.com

T-Mobile blocked from advertising 'most reliable' 5G - TechRadar
T-Mobile blocked from advertising 'most reliable' 5G  TechRadar

Inside Mob Scene's Creative Advertising and Content for Will Smith's King Richard - Muse by Clio
Inside Mob Scene's Creative Advertising and Content for Will Smith's King Richard  Muse by Clio

How Cellphone Data Collected for Advertising Landed at U.S. Government Agencies - The Wall Street Journal
How Cellphone Data Collected for Advertising Landed at U.S. Government Agencies  The Wall Street Journal

Senator Markey says Facebook statements on kids advertising ‘appear misleading’ - BetaBoston
Senator Markey says Facebook statements on kids advertising ‘appear misleading’  BetaBoston

China to Step Up Oversight of Online Advertising with New Rule - Bloomberg Law
China to Step Up Oversight of Online Advertising with New Rule  Bloomberg Law

Amazon Advertising 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
Amazon Advertising 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Global Advertising Production Services Market Sourcing and Procurement Intelligence Report| Top Spending Regions and Market Price Trends| SpendEdge - PRNewswire
Global Advertising Production Services Market Sourcing and Procurement Intelligence Report| Top Spending Regions and Market Price Trends| SpendEdge  PRNewswire

Iowa Learning Farms Webinar: Leveraging Social Media Advertising for Conservation Outreach - College of Agriculture and Life Sciences
Iowa Learning Farms Webinar: Leveraging Social Media Advertising for Conservation Outreach  College of Agriculture and Life Sciences

How Supply Chain Issues Are Messing Up TV Advertising - Hollywood Reporter
How Supply Chain Issues Are Messing Up TV Advertising  Hollywood Reporter

CD Projekt believes Cyberpunk 2077's infamy is great for advertising - TweakTown
CD Projekt believes Cyberpunk 2077's infamy is great for advertising  TweakTown

U.S. advertising employment increased by 2200 jobs in October - AdAge.com
U.S. advertising employment increased by 2200 jobs in October  AdAge.com

Advertising In Reliable News Sources Provides Stronger Brand Effectiveness - Forbes
Advertising In Reliable News Sources Provides Stronger Brand Effectiveness  Forbes

US Connected TV Advertising 2021 - Insider Intelligence Trends, Forecasts & Statistics - eMarketer
US Connected TV Advertising 2021 - Insider Intelligence Trends, Forecasts & Statistics  eMarketer

Crown Media Taps into Mirriad’s In-Video Advertising Opportunities for Holiday Season - Yahoo Finance
Crown Media Taps into Mirriad’s In-Video Advertising Opportunities for Holiday Season  Yahoo Finance

Crypto Advertisements Are Everywhere: The Consumer Isn’t A Moron - Forbes
Crypto Advertisements Are Everywhere: The Consumer Isn’t A Moron  Forbes

Alphabet, Magnite: Are Digital Advertising Stocks A Buy Ahead Of The Holidays? - Forbes
Alphabet, Magnite: Are Digital Advertising Stocks A Buy Ahead Of The Holidays?  Forbes

Amazon's Advertising Business Is Firing on All Cylinders - Motley Fool
Amazon's Advertising Business Is Firing on All Cylinders  Motley Fool

Internet Advertising About to Change | Third-Party Cookies - ConsumerReports.org
Internet Advertising About to Change | Third-Party Cookies  ConsumerReports.org

Apple's ad privacy change impact shows the power it wields over other industries - CNBC
Apple's ad privacy change impact shows the power it wields over other industries  CNBC

Big Tech scrambles as Europe ramps up crusade against online advertising - POLITICO.eu
Big Tech scrambles as Europe ramps up crusade against online advertising  POLITICO.eu

Albertsons Launching Internal Advertising Business - Business Insider
Albertsons Launching Internal Advertising Business  Business Insider

ADVERTISING: Advertorial — How we are different - Coeur d'Alene Press
ADVERTISING: Advertorial — How we are different  Coeur d'Alene Press

How 2021's Elections Could Predict The Future Of Political Advertising - AdExchanger
How 2021's Elections Could Predict The Future Of Political Advertising  AdExchanger

US connected TV advertising will approach 60% growth by year-end - eMarketer
US connected TV advertising will approach 60% growth by year-end  eMarketer

The future of AI-enabled advertising: how marketers can win in a first-party data world - The Drum
The future of AI-enabled advertising: how marketers can win in a first-party data world  The Drum

The Athletic second guessing no advertisements and paywall strategy as potential buyers balk at price tag - Awful Announcing
The Athletic second guessing no advertisements and paywall strategy as potential buyers balk at price tag  Awful Announcing

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