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Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process


This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing the time you invest in your mailing to almost nothing.

So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with the hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect.

You open the yellow pages and randomly select a printer.

After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more printers. Several phone calls later, you finally get a quote that meets your budget--six cents each.

A week later you have the postcards in hand. You sit down with your list on one side and a pile of hundreds of postcards on the other side (if you aren't sending at least hundreds at a time, don't expect much of a response). You pop a couple of your favorite DVDs into the disc changer and settle in for an evening of addressing your postcards.

You finish the first and cross it off your list. After scribbling through the first fifty, you look at the clock and realize this is taking much longer than expected. All the same, you are determined so you continue.

Two movies, two pens, and one band-aid later (for that pesky papercut), you finally reach the end. The smile that cracks on your face is broken by the thought that you still need to stamp them. One movie, one sponge, and hundreds of stamps later, you really reach the end.

Despite the feeling of accomplishment, you can't help feeling dread at the thought of going through the process again in two weeks when you mail to the list again (if you are not following up with your prospects multiple times, again, you are wasting your time). There must be a better way.

Does this scenario sound familiar? If so, then keep reading. I am about to show you how you can change that. You will be able to quickly setup multiple mailings in advance, sit back, and just wait for them to go out on the specified date.

For those who haven't yet experienced preparing your mailings by hand, feel free to try it for yourself once and then we'll see you back here in a couple weeks when you are ready to appreciate what I am about to share.

Leveraging Your Time Effectively

Time is as precious as your cash flow and it should be leveraged just as carefully. Developing efficient systems and automating repetitive tasks is essential to your success as a business. When it comes to postcards and other similar mailings, the United States Postal Service has taken care of this for you. The postcard mailing system I am about to share with you is based on a service available online at:

http://www.usps.com/mailingonline

The first time you visit the Mailing Online web page, you will need to click on the Sign-Up button. Signing up for a personal account allows you to save postcards and mailing lists so that you can easily reuse them in the future. Now let's talk about some of the benefits that this service has to offer.

A Penny per Postcard for Printing

Normal postage for a postcard is twenty-three cents. The cost of mailing out a postcard through Mailing Online is twenty-four cents. This is like getting your postcards printed for a penny each and addressed for free.

Avoid Numerous Steps and Saves Hours of Your Time

Avoid picking up your cards from the printer, addressing and stamping them by hand, and delivering them to the post office for mailing. The money saved is significant and the time saved is huge.

Use Ready-Made Templates to Create Your Mailing Pieces

Mailing Online provides templates for you download and open in several popular applications such as Microsoft Word. This makes designing you postcard easy. Then you upload the postcard to Mailing Online to use in your mailing campaign.

Easily Upload Your Mailing List

Mailing Online allows you to easily upload your mailing list from several different file formats including Excel and MS Word.

Verify Your Addresses against Official Post Office Records

Mailing Online will automatically check you mailing list against official post office records. You will be told if any of your addresses do not match. Then you can decide whether to eliminate these addresses so that you don't waste money on invalid addresses.

Choose from Several Mailing Formats

You can also choose to mail a variety of other mailing pieces including brochures, letters, and self-mailer flyers. Mailing Online provides the templates you need to create these mailers. However, I suggest using this service primarily for postcards. I have not tried their flyers, I think brochures are pointless, and I imagine their letters are label-addressed which is puts your mailer in the junk pile as soon as is seen by your prospect.

Saving Mailing Lists, Postcards, and Mailing Campaigns for Future Use

You can save your lists and postcards to be easily reused for future campaigns without uploading them again.

Schedule Mailing Campaigns to Go Out at a Future Date

You can pick a date in the future for you mailer to go out. You could even set up an entire sequence to go out on autopilot. For example, you could schedule a postcard to go out right away, another one in 10 days, and another in a month. This allows you easily follow-up with your prospects.

Your Postcard is Only as Good as the Marketing Message it Delivers

Without getting into a discussion on copywriting, I want to make the following points about your postcard design:

1. Your postcard will only be as good as your marketing message. You have about two seconds to attract the reader's attention before your postcard ends up in the garbage. The best way to accomplish this is with a well-written headline.

2. Don't waste a lot of space on your logo or other fancy graphics. Don't waste a lot of space on your company's name or your contact info. Focus on telling the reader what you have that can benefit them.

3. Make sure you make it clear what you want the prospect to do next. Most likely this will be to call you or a message hotline.

4. Since postcard space is limited, just share the most important aspects of your marketing message. Tell the reader how they can get more info if they are interested by sending them to a web site or by asking them to call you to receive more information (i.e. the rest of your marketing message). This is called two-step marketing.

About The Author

Jason Van Orden

www.jasonvanorden.com

"Discover how to attract more leads and maximize revenue with a minimum investment of your time and money."


Todays News by officejax free advertising and ad exchange solutionsMORE RESOURCES updated Fri. March / 29 / 2024

Breaking Tradition: Tesla Hits the Social Media Advertising Road - Not a Tesla App
Breaking Tradition: Tesla Hits the Social Media Advertising Road  Not a Tesla App

Tesla starts advertising campaign on Cars.com - TESLARATI
Tesla starts advertising campaign on Cars.com  TESLARATI

Tesla Dives Into Advertising After Years of Resistance - The Wall Street Journal
Tesla Dives Into Advertising After Years of Resistance  The Wall Street Journal

AI advertising start-up valued at $4bn after fundraising - Financial Times
AI advertising start-up valued at $4bn after fundraising  Financial Times

Everyworld Launches as Web3 Discovery and Rewards Platform for Advertising - TheStreet
Everyworld Launches as Web3 Discovery and Rewards Platform for Advertising  TheStreet

Amazon's Advertising Unit Hit With Another Round of Layoffs - Business Insider
Amazon's Advertising Unit Hit With Another Round of Layoffs  Business Insider

Changing the Game: How Games Advertising Powers Performance - IAB
Changing the Game: How Games Advertising Powers Performance  IAB

23 Gen Z advertising and marketing leaders - Ad Age
23 Gen Z advertising and marketing leaders  Ad Age

GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities - GroupM
GroupM Commits to Double Media Investment in Annual Women's Sports Advertising Opportunities  GroupM

How Google's entry into in-game advertising puts a spotlight on an industry in flux - Digiday
How Google's entry into in-game advertising puts a spotlight on an industry in flux  Digiday

Truth in advertising coming to travel - Travel Weekly
Truth in advertising coming to travel  Travel Weekly

FDIC final Signage and False Advertising Rule will be effective April 1, 2024, with an extended full compliance date of ... - Consumer Finance Monitor
FDIC final Signage and False Advertising Rule will be effective April 1, 2024, with an extended full compliance date of ...  Consumer Finance Monitor

New Hampshire House takes on artificial intelligence in political advertising - Nashua Telegraph
New Hampshire House takes on artificial intelligence in political advertising  Nashua Telegraph

Revolutionary Retail Data Rewrites The Future Of Advertising - Forbes
Revolutionary Retail Data Rewrites The Future Of Advertising  Forbes

Travel Michigan Launches New 'Keep It Fresh' Advertising Campaign - Radioresultsnetwork.com
Travel Michigan Launches New 'Keep It Fresh' Advertising Campaign  Radioresultsnetwork.com

New Hampshire House takes on artificial intelligence in political advertising - WCAX
New Hampshire House takes on artificial intelligence in political advertising  WCAX

Heidelberg Township supervisors advertise 2024 road projects - LebTown
Heidelberg Township supervisors advertise 2024 road projects  LebTown

Most-used apps while driving, hands-free legislation results revealed; IIHS calls for safe advertising - Repairer Driven News
Most-used apps while driving, hands-free legislation results revealed; IIHS calls for safe advertising  Repairer Driven News

Thanks To Our Advertisers - Above the Law
Thanks To Our Advertisers  Above the Law

Lamar Advertising (NASDAQ:LAMR) Stock Holdings Lowered by Procyon Advisors LLC - Defense World
Lamar Advertising (NASDAQ:LAMR) Stock Holdings Lowered by Procyon Advisors LLC  Defense World

False advertising class actions: Tennessee federal court invalidates survey and denies certification for dental providers ... - JD Supra
False advertising class actions: Tennessee federal court invalidates survey and denies certification for dental providers ...  JD Supra

Returns Are Gaining Momentum At Invibes Advertising (EPA:ALINV) - Simply Wall St
Returns Are Gaining Momentum At Invibes Advertising (EPA:ALINV)  Simply Wall St

Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ... - Ropes & Gray LLP
Regulatory compliance for life sciences advertising: Challenges and opportunities in a changing global environment ...  Ropes & Gray LLP

New Hampshire House takes on artificial intelligence in political advertising - Bowling Green Daily News
New Hampshire House takes on artificial intelligence in political advertising  Bowling Green Daily News

UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food - Fox News
UK comedian forced to remove hot dog from subway poster due to ban on advertising junk food  Fox News

Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections - TurkishMinute
Candidates’ disregard of X advertising ban may lead to rights violations ahead of local elections  TurkishMinute

Organic Ranking vs Paid Advertising - PressReleaseNetwork.com
Organic Ranking vs Paid Advertising  PressReleaseNetwork.com

GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S. - PR Newswire
GALE NAMED ADVERTISING AGENCY OF THE YEAR BY CAMPAIGN U.S.  PR Newswire

Revolutionizing Digital Advertising: Inside Everyworld's Game-Changing Model - hackernoon.com
Revolutionizing Digital Advertising: Inside Everyworld's Game-Changing Model  hackernoon.com

Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities - Business Wire
Triton Digital Acquires Sounder, Enhancing Audio Advertising Capabilities  Business Wire

New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report - Nielsen
New Zealand's top 20 highest spending advertisers of 2023 revealed in latest Nielsen Ad Intel report  Nielsen

New Hampshire House takes on artificial intelligence in political advertising - The Caledonian-Record
New Hampshire House takes on artificial intelligence in political advertising  The Caledonian-Record

Shanghai Introduces New Guidelines for Cosmetic Advertising - China Briefing
Shanghai Introduces New Guidelines for Cosmetic Advertising  China Briefing

Popular 'Bent Chetler' Ski Used By Canadian Internet Provider For Advertising - Powder Magazine
Popular 'Bent Chetler' Ski Used By Canadian Internet Provider For Advertising  Powder Magazine

Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com - Inc.
Does Your Small Business Need to Advertise on Truth Social? This Ad Expert Says No | Inc.com  Inc.

Seedtag Launches Contextual TV for CTV Advertisers – Beet.TV - BeetTV
Seedtag Launches Contextual TV for CTV Advertisers – Beet.TV  BeetTV

Advertise with Us - Biz New Orleans
Advertise with Us  Biz New Orleans

Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down - Search Engine Land
Mikhail Parakhin, head of Microsoft Bing Search and Microsoft Advertising steps down  Search Engine Land

Focus on mental health as Nickelytics Starship Technologies advertising tie up debuts at US campuses - Retail Technology Innovation Hub
Focus on mental health as Nickelytics Starship Technologies advertising tie up debuts at US campuses  Retail Technology Innovation Hub

Our 2023 Ads Safety Report - The Keyword | Google Product and Technology News
Our 2023 Ads Safety Report  The Keyword | Google Product and Technology News

Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising - ExchangeWire
Greenbids & The GoodNet Unite to Integrate Ethical Metrics in Programmatic Advertising  ExchangeWire

Streaming, Politics Star In Magna 2024 US Ad Forecast - AdExchanger
Streaming, Politics Star In Magna 2024 US Ad Forecast  AdExchanger

Hockey star Connor McDavid now a face of responsible gaming after promoting gambling - CBC.ca
Hockey star Connor McDavid now a face of responsible gaming after promoting gambling  CBC.ca

Dutch court rules KLM advertising campaign was “greenwashing” - Kennedys Law
Dutch court rules KLM advertising campaign was “greenwashing”  Kennedys Law

Why Advertisers Claim Meta Owes $7 Billion in Damages - Adweek
Why Advertisers Claim Meta Owes $7 Billion in Damages  Adweek

GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN - Tech Funding News
GenAI in advertising: The Brandtech Group snaps $115M funding, hits $4B valuation — TFN  Tech Funding News

Why the joys of real-world advertising still can't be recreated by AI or screens - The Drum
Why the joys of real-world advertising still can't be recreated by AI or screens  The Drum

Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search? - Investor's Business Daily
Is Google Moving Fast Enough To Put Advertising In AI Chatbot Search?  Investor's Business Daily

The most innovative advertising and marketing companies of 2024 - Fast Company
The most innovative advertising and marketing companies of 2024  Fast Company

Aspire & Innovative Advertising IPO opens today: Latest GMP, subscription status, listing date and more | Mint - Mint
Aspire & Innovative Advertising IPO opens today: Latest GMP, subscription status, listing date and more | Mint  Mint

Adalytics report exposes the intricacies of made-for-advertising sites - Digiday
Adalytics report exposes the intricacies of made-for-advertising sites  Digiday

Mikhail Parakhin No Longer Head Of Bing Search & Microsoft Advertising - Search Engine Roundtable
Mikhail Parakhin No Longer Head Of Bing Search & Microsoft Advertising  Search Engine Roundtable

Advertising can find its mojo again - The Media Leader
Advertising can find its mojo again  The Media Leader

EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause - PYMNTS.com
EU Court Upholds Tech Rules: Amazon Loses Battle Over Advertising Clause  PYMNTS.com

Tribeca Festival Expands Its X Programming and Awards for Advertisers - Adweek
Tribeca Festival Expands Its X Programming and Awards for Advertisers  Adweek

Advertising giant GroupM pledges to double spending on women’s sports - Awful Announcing
Advertising giant GroupM pledges to double spending on women’s sports  Awful Announcing

SNAP Brings Sponsored AR Filters for Advertisers on Snapchat - Yahoo Finance
SNAP Brings Sponsored AR Filters for Advertisers on Snapchat  Yahoo Finance

A robot lawn mower eschews springtime advertising to stand out - The Media Leader
A robot lawn mower eschews springtime advertising to stand out  The Media Leader

AI Is Revolutionizing Targeted Advertising — Here Are The Ethical Implications You Need to Consider - Entrepreneur
AI Is Revolutionizing Targeted Advertising — Here Are The Ethical Implications You Need to Consider  Entrepreneur

In-Video-Game Ad Spend Projected to Reach $11.5 Billion by 2027 - Variety
In-Video-Game Ad Spend Projected to Reach $11.5 Billion by 2027  Variety

Meet the digital David taking on the Google Goliath - The Economist
Meet the digital David taking on the Google Goliath  The Economist

Brands report a rise in imposter advertisers on platforms like Meta & TikTok - Modern Retail
Brands report a rise in imposter advertisers on platforms like Meta & TikTok  Modern Retail

How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv - Benzinga
How To Thrive In Cannabis Advertising, Mastering The Market With Lauren White Of VDX.tv  Benzinga

All-conquering Publicis snaffles Pfizer creative from IPG - More About Advertising
All-conquering Publicis snaffles Pfizer creative from IPG  More About Advertising

Nature Now Has Its Own Advertising Agency - TheTyee.ca
Nature Now Has Its Own Advertising Agency  TheTyee.ca

New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry - Yonkers Times
New US Bill Targets Restrictions on Advertising, Deposits and AI in the Gaming Industry  Yonkers Times

Advertising Agency 2024: Gale - Campaign US
Advertising Agency 2024: Gale  Campaign US

U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum - Hollywood Reporter
U.S. Ad Forecast for 2024 Raised on Improved Economic Outlook, Digital Media Momentum  Hollywood Reporter

Will 2024 be the year of Connected TV advertising? - afaqs!
Will 2024 be the year of Connected TV advertising?  afaqs!

Advertising breach warning for Eredivisie football club – ISA-GUIDE - isa-guide.de
Advertising breach warning for Eredivisie football club – ISA-GUIDE  isa-guide.de

Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR) - Defense World
Blackston Financial Advisory Group LLC Takes $360000 Position in Lamar Advertising (NASDAQ:LAMR)  Defense World

Babil Khan becomes Kriti Sanon's AI companion - ETBrandEquity
Babil Khan becomes Kriti Sanon's AI companion  ETBrandEquity

CIABC urges unfettered advertising rights for liquor brand extensions - The Economic Times
CIABC urges unfettered advertising rights for liquor brand extensions  The Economic Times

Seedtag unveils Contextual TV: a breakthrough for CTV advertisers - Martechcube
Seedtag unveils Contextual TV: a breakthrough for CTV advertisers  Martechcube

The New Paradigm of Advertising Sees Content Patterns Changing - Grit Daily
The New Paradigm of Advertising Sees Content Patterns Changing  Grit Daily

Environmental group alleges 'greenwashing' by FortisBC in advertising - Vancouver Sun
Environmental group alleges 'greenwashing' by FortisBC in advertising  Vancouver Sun

Elon Musk's Tesla returns to Facebook to launch ads amid sales slump - Quartz
Elon Musk's Tesla returns to Facebook to launch ads amid sales slump  Quartz

Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads - Storyboard18
Indian liquor companies say brand extensions are legitimate endeavours, following govt directive on surrogate ads  Storyboard18

EU introduces new rules on transparency and targeting of political advertising - Présidence française du Conseil de l'Union européenne 2022
EU introduces new rules on transparency and targeting of political advertising  Présidence française du Conseil de l'Union européenne 2022

Tesla Has Started Advertising On Facebook And Instagram - CarScoops
Tesla Has Started Advertising On Facebook And Instagram  CarScoops

Home Depot hosts upfront-style pitch, rebrands retail media network - Ad Age
Home Depot hosts upfront-style pitch, rebrands retail media network  Ad Age

Smarter ads, better results: The next era of digital advertising - Think with Google
Smarter ads, better results: The next era of digital advertising  Think with Google

Asia Pacific Digital Advertising Market Set to Reach US$ 340.8 Billion by 2031 - WhaTech
Asia Pacific Digital Advertising Market Set to Reach US$ 340.8 Billion by 2031  WhaTech

Dell ads demonstrate the power of doing - ETBrandEquity
Dell ads demonstrate the power of doing  ETBrandEquity

Political Advertising in the Era of Artificial Intelligence: What Lies Ahead? - WLS
Political Advertising in the Era of Artificial Intelligence: What Lies Ahead?  WLS

Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion - Modern Retail
Brands are rethinking their out-of-home advertising strategies to focus less on awareness and more on conversion  Modern Retail

GroupM commits to double media investment in annual women's sports advertising opportunities - Mediabrief
GroupM commits to double media investment in annual women's sports advertising opportunities  Mediabrief

Here's Why Lamar Advertising Company (LAMR) Rose in Q4 - Yahoo Finance UK
Here's Why Lamar Advertising Company (LAMR) Rose in Q4  Yahoo Finance UK

Google blocked billions of ads and millions of ad accounts last year for violating its rules - TechRadar
Google blocked billions of ads and millions of ad accounts last year for violating its rules  TechRadar

Brands Can Now Advertise On Snapchat's AR Filters 03/26/2024 - MediaPost Communications
Brands Can Now Advertise On Snapchat's AR Filters 03/26/2024  MediaPost Communications

Leftist Student Tries To Erase Advertisement For YAF Screening Of 'Lady Ballers,' Claims It's 'Against Women' - The Daily Wire
Leftist Student Tries To Erase Advertisement For YAF Screening Of 'Lady Ballers,' Claims It's 'Against Women'  The Daily Wire

Benzinga Podcasts - Cracking the Code: Strategies for Effective Cannabis Advertising - Benzinga
Benzinga Podcasts - Cracking the Code: Strategies for Effective Cannabis Advertising  Benzinga

Advertising Club of Madras invites entries for MADDYs 2024 Advertising Award - MediaNews4U
Advertising Club of Madras invites entries for MADDYs 2024 Advertising Award  MediaNews4U

Liquor companies seek advertising leeway for brand extensions - afaqs!
Liquor companies seek advertising leeway for brand extensions  afaqs!

The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024 - DataDrivenInvestor
The Future of Advertising is Scary. | by Lawrence Ozeh | Mar, 2024  DataDrivenInvestor

GenAI in Advertising - EMARKETER
GenAI in Advertising  EMARKETER

Google Ads Suspended 90% More Advertisers This Year Than Last & Removed 5.5 Billion Ads - Search Engine Roundtable
Google Ads Suspended 90% More Advertisers This Year Than Last & Removed 5.5 Billion Ads  Search Engine Roundtable

Adobe's new GenStudio platform is an AI factory for advertisers - The Verge
Adobe's new GenStudio platform is an AI factory for advertisers  The Verge

Introducing Kognitiv Amplify: AI-based AdTech Tool - AiThority
Introducing Kognitiv Amplify: AI-based AdTech Tool  AiThority

Top ad guru Martin Sorrell downplays chances of Trump's Truth Social capturing serious market share - CNBC
Top ad guru Martin Sorrell downplays chances of Trump's Truth Social capturing serious market share  CNBC

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